BMW motorrad

Louis Busschaert2AT3

Content• BMW Motorrad• Q1 Figures 2011

o Motorcycleso Husqvarna

• Conclusion

BMW Motorrad• BMW• Bayerische Motoren Werke• Hendrik von Kuenheim• 1923

BMW Motorrad• Product families• Different letter prefix• F series• G series• R series• K series• Different capabilities • Different cylinder engines

BMW Motorrad• Husqvarna motorcycles:

o July 2007o Purchased by BMWo 93 million euroso Motocrosso Enduro motorcycleso Supermoto motorcycles

Q1 motorcycles

January February March0

2000

4000

6000

8000

10000

12000

4714

6720

11675

3814

5485

11541

20112010

2010-2011• January : +23,6%• February: +22,5%• March: +1,2%

• Total: +10,9%

Q1 husqvarna

January Februay March0

100

200

300

400

500

600

700

800

900

1000

362

902

676

212

614

814

20112010

2010-2011• January: +70,8%• February: +46,9%• March: -17,0%

• Total: +18,3%

Conclusion• 2011• Break sale records• World leader of motorcycles

Thank you for your attention