Post on 14-Apr-2018
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ancient revived
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by: SHRANKHLA AGRAWAL
UGFD LEVEL 1 SECTION B
for: TOMMY HILFIGER
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1969
1970
1982
1984
early1990s
Hilger startedout in the retailbusiness inupstate New
York
In the late 1970she moved to
New York City
landed nancial
backing to startTommy Hilger
launched his rstsignature collection of
jeans and men'ssportswear
expanded intowomen's clothing,
eyewear, jewelry,
fragrances and homeproducts
Late 1990scompany had
revenues of nearly $2billion a year
2000
brand'spopularityhit an alltime low
2007signed an exclusivedeal with Macy's tosell the company'sbest-selling lines
only at their stores.
2010,
Once-again-protablecompany sold for a
whopping $3 billion to
the clothingconglomerate phillips-van heusen
Worlds leading premium lifestyle brand.
Delivers very urban, preppy, American
styling.
Debuted in 1985 Tommy Hilfiger has
become a global brand with strong
recognition and a distribution network in
90 countries and more then thosand retail
stores throughout, North Amnerica,
Europe, Central And South America, and
Asia pacefic
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LETS GET INSPIRED
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in ancient times being a new invention telephones were the sign of royalty and so were designed in a very royal
way. those designs Had a very English feel to it. every part and element use to be highly functional. the color
pallet used to be very raw, and being prints the hot cakes of the season I planned to fuse my inspiration in an
interesting print.
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THE CONCEPT HERE IS TO REVIVE THE ANCIENT BY BRINGING BACK THE
THOSE ELEMENTS OF THE PAST WHICH HAD ITS OWN ESSENCE AND
CONTEMPORIZING IT BY FUSING IT IN THE TINTS AND TONES OF
COLORS FROM THE OLD PALLET AND CREATING A NEW AND INTERESTING
PRINT AND COMING OUT WITH SOME THING WHICH IS TOTALLY
UNCONVENTIONAL IN TERMS OF THE INSPIRATION
.
CONCEPT
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CLIENT:
CUSTOMER : TOMMY HILFIGER
CONSUMER: AGE GROUP OF 18 -28 YEARS MEN, HAVING ALL YOUTH ORIENTED INTERESTS, WITH
CASUAL ATTITUDE AND SIMILAR SENSE OF DRESSING. SOME INTEREST AREAS TO BE MENTIONED;
TRAVELING, PARTYING,. ALSO CATERING THE COLLEGE GOING YOUTH WHO HAVE ACCEPTANCE FOR
THE UNCONVENTIONAL PRINTS AND DESIGNS AND ATTITUDE TO CARRY THEM IN THE MOST
FASHIONABLE MANNER.
THE INCOME GROUP TARGETED IS UPPER MIDDLE CLASS TO HIGH CLASS.
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rimsBUTTONS: MOTHER
OF PEARL, 2
HOLE BUTTON,
GREY
ZIPPER: BLACK
METAL ZIPPER
TROUSER BUTTON:
POLYESTER
BUTTON BLACK
THREAD:
POLYESTER
THREAD , LIME
YELLOW AND
PASTEL YELLOW
(COATS),
GREY
POLYESTER(COATS
)
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150'S COTTON,
PRINTED
COTTON SATINSUITING FABRIC
BRAND SELECTION:
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design brief:Mens wear design project:BRAND CLIENT
*customer **consumerhistory
signature stylepositioning
philosophy
story
IDEA INSPIRATIONCONCEPT
RESEARCH BRIEFconcept note + parameters
+ Technologycolor pallet +desired outputFabric/material& trimsstyle direction lookclient study
BRAND SELECTION:it is a major decision as brand is one factor influences theentire design process and the final output. The various factorswere kept in mind while selecting the brand are ; market standing philosophy signature style and the history target market financial worth. distribution
BRAND: TOMMY HILFIGERAMERICAN BRAND
widely distributed
Target market: being involved in wide range of productstommy hilfiger has caters to almost all the age groupsfalling in upper middle class income groups.for my mens wear project I am considering the age
group between 18 to 28 years .
INSPIRATION: ANCIENT TELEPHONESin ancient times being a new invention telephones were the sign ofroyalty and so were designed in a very royal way. those designs Had a
very English feel to it. and being prints the hot cakes of the season Iplanned to fuse my inspiration in an interesting print.
conceptthe concept here is to bring in back tofashion which had its own essence in thepast, and contemporizing it by fusing it inthe tints and tones of colors from the oldpallet and creating a new and interestingprint and coming out with some thingwhich is totally unconventional in terms ofthe inspiration
DESIGN DEVELOPMENT:Design development involved sketchingand designing the silhouette keeping inmind the signature style of the brand,recent collections, current trends andforecast trends. Also most importantly theseason of the collection.
print designing & silhouette designing
Finalizing the print and the silhouette andmoving on to PATTERN MAKING.pattern making includes draping and
shaping the pattern in a way to achieve thedesired silhouette .
GOING THROUGH THE PROCESS
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design development
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print designing
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RANGE
FLATS AND ILLUSTRATION
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FLAT RANGE
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ancient no more
ancient
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phot shoot
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FLAT SKETCH
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FLAT SKETCH
STITCHING DETAILS
NEEDLE : 14 NO
THREAD: POLYESTER TREAD ( COATS)
SEAM TYPE:
SHIRT
PRINCE LINES: FRENCH AND FLAT(FRONT AND BACK)
YOKE: PLAIN SEAM
SHOULDERS: PLAIN SEAM WITH TOP STITCH
SLEEVES: FRENCH AND FLAT
ARMHOLE : FRENCH AND FLAT
CUFF: PLAIN SEAM WITH TOP STITCH
HEM LINE: BIAS FACING
TROUSERS:
SIDE SEAM: PLAIN SEAM WITH BIAS FACING
SEAM: PLAIN SEAM WITH BIAS FINISH
ZIPPER: EDGE STITCH, WITH TOP STITCH
BUTTONS:
SHIRT: MOTHER OF PEARL, TWO WHOLE BUTTON, GREY
FUSUING:
SHIRT: STREACTHABLE FUSING(VOLLAR & CUFFS)
TROUSER: ITACOL (WAISTE BAND)
ZIPPER:
TROUSER: dARKEST GREY METALIC ZZIPPER
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