10.605 Holzmann HCM Magazin Titel final...Germany, Fax 08247/354-4235. Detailed information on...

MEDIA-INFORMATION 2013NO. 3 · Valid as of 01 Jan 2013www.hcm-magazin.de

Circulation 10,000 copiesin Germany, Austria and Switzerland

www.hcm-magazin.de

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TOPTHEMA

IntegrativeMitarbeiterführungMEDIZINPRODUKTE

Kosten geschicktvermeiden MERGERS AND ACQUISITIONS

Wie Fusionen und Über-

nahmen zum Erfolg führenHYGIENEIm Kampf gegen Bettwanzen

und Hausstaubmilben

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2012

Ausgabe 1-2/2012

_20504_7947:HuC_Titel_2010-10-25 19.01.2012 16:18

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TOPTHEMA

Durchblick beiIT und Cloud-ComputingTELERADIOLOGIEWie gewinnbringendsind Clusterstrukturen?

PRO UND CONTRABrisante Kontroverse: Jaoder nein zur Sterbehilfe?

HYGIENE IM DISKURSSo senken Sie gezielt dieEntsorgungskosten

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Care

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12

Ausgabe 4/2012

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TOPTHEMA

Energiekosten

nachhaltig reduzieren

DATENVERARBEITUNG

Daten sauber und

nachweisbar löschen

PERSONAL & FÜHRUNG

Persönliche

Resilienz stärken

HYGIENEMANAGEMENT

So beugen Sie

Schaben & Co. vor

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Ausgabe 6/2012

C_Titelseite_deutsch_22595_7947:HuC_Titel_2010-10-25 22.05.2012 14:53 Page 1

Circulation:Actual distributed circulation: 10,000 copieson the average for the time from 01 Jan 2012 to 30 Jun 2012

2 Journal Format: DIN A4210 x 297 mm, trimmedside and foot trimming 3 mm each, head trimming 5 mm

Type Area: 170 mm width, 247 mm height, 2 columns at 41.5 mm each 3 columns at 42.2 mm each, 4 columns at 42.5 mm each

3 Printing and Binding Method, Advertising Copy:Inner part: sheet-fed offset, paper 100 g/m2, art printingCover: sheet-fed offset, paper 200 g/m2, art printing, adhesive binding, Euro scaleaccording to DIN ISO 12647-2, colour sequence black/blue/red/yellow. Please send your advertising copy in digital form (cf. information sheet Digital Advertising copy on page 4).

4 Dates:Publication: 10 issues per yearFor publication dates, advertising deadline, advertising copy cf. Schedule of Dates and Topics

7 Advertising Formats and Prices: The applicable value-added tax is to be added to all prices. Discounts on the basic price only.

Format Width � Height in mm Basic Price s/w 2 colours 3 colours 4 colours

1/1 page 170 � 247 mm 2,900.– 4 3,500.– 1 4,100.– 1 4,700.– 4

2/3 page 112 � 247 mm or 170 � 158 mm 1,933.– 4 2,533.– 1 3,133.– 1 3,733.– 4

1/2 page 83 � 247 mm or 170 � 130 mm 1,450.– 4 1,766.– 1 2,082.– 1 2,398.– 4

1/3 page 54 � 247 mm or 170 � 82 mm 966.– 4 1,261.– 1 1,556.– 1 1,851.– 4

1/4 page 83 � 123 mm or 170 � 61 mm 725.– 4 920.– 1 1,115.– 1 1,310.– 4

1/8 page 83 � 61 mm or 170 � 29 mm 363.– 4 478.– 1 593.– 1 708.– 4

1/16 page 83 � 30 mm or 39 � 55 mm 181.– 4 296.– 1 411.– 1 526.– 42nd & 3rd cover page 170 � 247 mm/210 � 297 mm in the bleed area 3,200.– 4 3,800.– 1 4,400.– 1 5,000.– 44th cover page 170 � 247 mm/210 � 297 mm n the bleed area 3,550.– 4 4,150.– 1 4,750.– 1 5,350.– 4

WIRTSCHAFTLICH ENTSCHEIDEN IN KLINIKEN UND ALTENHEIMEN

Advertising Price ListNO. 3

Valid as of 01 Jan 2013

Media-Information

2013 P5 Publisher: Holzmann Medien GmbH & Co. KG

Location: Gewerbestraße 2, 86825 Bad Wörishofen, GermanyPostal address: Postfach 13 42 or 13 43, 86816 Bad Wörishofen, GermanyInternet: www.holzmann-medien.de, www.hcm-magazin.de

6 Terms of Payment: after publication, witin 14 days after date of invoice, no de-ductions; 2% trade discount if payment is received in advance.VAT ID No. DE 129 204 092

Bank Accounts: Sparkasse Memmingen, account number 101 709, bank sorting code 731 500 00IBAN: DE 50 7315 0000 0000 10 17 09, BIC: BYLADEM1MLMPostbank München, account number 17 930-807, bank sorting code 700 100 80IBAN: DE07 7001 0080 0017 9308 07, BIC: PBNKDEFFFor payments from Austria:BAWAG PSK, account number 1 337 198, bank sorting code 60 000IBAN: AT27 6000 0000 0133 7198, BIC: OPSKATWWFor payments from Switzerland: PostFinance, account number 80-54743-1IBAN: CH55 0900 0000 8005 4743 1, BIC: POFICHBEXXX

1/3 Editorial Ad 54 � 247 mm 2,250.– 4Junior page 126 � 185 mm 1,550.– 4 1,866.– 1 2,182.– 1 2,498.– 4

8 Additional Charges: (no discounts available)8.1 Colour – Euro scale according to DIN ISO 12647-2, charged by colour, colour

adjustments reserved for technical reasons. For HKS spot colours, digital data com-bined from the Euro scale must be supplied. For spezial colours, please inquire.

2 colours 3 colours 4 colours1/1 page 600.– 1 1,200.– 1 1,800.– 11/2 page 316.– 1 632.– 1 948.– 11/3 page 295.– 1 590.– 1 885.– 11/4 page 195.– 1 390.– 1 585.– 1

8.2 PositionBinding positioning instructions: 10% each of the basic price.Binding positioning instructions are available from 1/2 pages upwards.

8.3 FormatsAds over spread formats 10% from the basic priceBleed, special formats 10% from the basic price

9 Rubric ads:Cf. price list employment and classified ads No. 3/G

10 Special Types of Advertising:Production runs/special prints please inquire

11 Discounts: for repeat ads within a year, starting with the publication of the first ad

Graduated Discount Scale: Graduated Discount Repeat Advertising Scale: Sizes

3 issues 5% or 1 page 5%6 issues 10% or 3 pages 10%

12 issues 15% or 6 pages 15%24 issues 20% or 12 pages 20%

No discounts available on colour, spread bleed and positioning surcharges, title pages,inserts, post cards, tip-ins and technical surcharges.

12 Combination Ads:For simultaneaous ads in several Holzmann Medien publications within a month, we offera combination discount of 5% in addition to the sizes discount scale.

13 Bound-Inserts print run: 5,000 copies l Total circulation: 10,000 copiesDIN A4 format, untrimmed, 306 mm height, 216 mm width2 pages (1 sheet) 1,605.– 4 | 3,210.– 4 4 pages (2 sheets) 2,425.– 4 |4,850.– 4(Discount according to sizes discount scale: 1 sheet = 1 ad page)

14 Inserts (no discounts available): Loose inserts, maximum size 205 mm width, 294 mm heightWeight up to 25 g per 1,000 units 235.– 4For each additional 5 g of weight per 1,000 units 35.– 4Plus effective mail charges. For partial circulation, please inquire.

15 Glued-On Advertising Materials: Insert Prices dame as No. 14 plus gluing costsPost cards by hand per 1,000 units 180.– 1Post cards by machine per 1,000 units 130.– 1Tip-ins up to 25 g per 1,000 units 220,– 1Brochures/trade samples: please inquire after supplying a sample, plus mailing charges

16 Delivery Address for Items 13 to 15:Send to: Silber Druck oHG, Am Waldstrauch 1, 34266 Niestetal, GermanyDelivery memo: For HCM No. ...Please send 10 samples to: Holzmann Medien GmbH & Co. KG,Attn. Mrs. Susanne Fleschutz,Gewerbestraße 2, 86825 Bad Wörishofen, Germany

– 3 –

Key word free of charge. For available headings/key words, please refer to the list of industries at www.hcm-magazin.de under the media heading.

Standardformat/55 mm x 35 mm (w x h)b/w listing including logo 46,20 14 colours listing including logo 71,40 1

½ Jahrb/w listing including logo 277,20 14 colours listing including logo 428,40 1

1 Jahrb/w listing including logo 544,40 14 colours listing including logo 856,80 1

For suppliers A-Z online, please refer to page 15

Suppliers A-Z: (no discounts available)

PRICE LIST NO. 3/GFor employment and special section ads

Valid as of 01 Jan 2013P

– 4 –

Advertising Copyin Digital Form:

Files: file resolution: 300 dpiFile format: high-resolution, printable

PDF file, print or press proofs(colour-proof) with MediaWedge

Media: User and pass word: hucanzdata media: CD-ROM, DVD

Please note for full-colour ads: without supp-lying a proof with Media Wedge, there isno guaranty that the reproduction will becolour-proof. In case of incomplete or faultydata/advertising copy, complaints cannotbe accepted.To place an order, please send a copy ofthe ad in advance to Holzmann Medien, Advertising Department hcm, Gewerbe-straße 2, 86825 Bad Wörishofen, Germany, Fax 0 82 47/3 54-42 35.

Detailed information on advertising copyin digital form at www.hcm-magazin.de

For further information or in case of trans-mission problems, please call0 82 47/3 54-2 35

Format Width x height Job Job Other in mm offers applications special-

section ads

1/1 page 170 x 247 2,272.– 4 2,174.– 4 2,371.– 42/3 landscape 170 x 158 1,518.– 4 1,452.– 4 1,584.– 41/2 landscape/portrait 170 x 30/83 x 247 1,141.– 4 1,091.– 4 1,190.– 41/3 landscape 170 x 82 754.– 4 721.– 4 787.– 41/4 landscape/portrait 170 x 61/83 x 123 570.– 4 545.– 4 590.– 41/8 landscape/portrait 170 x 29 285.– 4 272.– 4 295.– 41/16 landscape/portrait 83 x 30 142.– 4 136.– 4 148.– 4

Price per mm 39,5 mm width 2.30 4 2.20 4 2.40 4

Box number fee 10.– 1Colour surcharges per colour according to Euro scale: 215. – 4 (1/3 and 1/1 page), 150.– 4 up to 1/4 page

The statutory VAT will be added to all prices.Your ad on the Internet: prices, please refer to page 15

Holzmann Medien GmbH & Co. KG | Postfach 1342 | 86816 Bad Wörishofen, Germany | Gewerbestraße 2 | 86825 Bad Wörishofen, GermanyPhone +49 8247 354-235 | Fax +49 8247 354-4235 | E-mail: [email protected] | www.holzmann-medien.de


Your rubric ad will be published at

www.hcm-magazin.de concurrentlywith the print issue.

For text and images running over thebinding margin, please note that inaddition to 3 mm trim (routing mar-gin) per page there is another areaof 3 mm per page that is not clearlylegible due to the adhesive binding;for this reason, an overlap in the lay-out is required.

ADVERTISING SPECIFICATI-ONS FORMAT CHART

(only for ads in the text section)

Media-Information

2013 PTrimming Allowances are not included in the bleed formats given below: head trim 6 mm, foot trim 3 mm, outer edges 3 mm. For text/images in bleed advertisement, please allow a minimum distance of 5 mm from the binding margin.

2x 1/2 pages exceeding printing form182 mm wide130 mm high

1/4 page vert. 1/4 page horiz.83 mm width 170 mm width

123 mm height 61 mm height

2/3 page horiz. 2/3 page vert.170 mm width 112 mm width158 mm height 247 mm height


1/1 page 1/1 page Bleed170 mm width 210 mm width247 mm height 297 mm height

1/2 horiz. bleed. 1/2 vert. bleed210 mm width 103 mm width150 mm height 297 mm height

2/3 horiz. bleed 2/3 vert. bleed210 mm width 132 mm width178 mm height 297 mm height


1/3 horiz. bleed. 1/3 vert. bleed210 mm width 74 mm width102 mm height 297 mm height

2/1 pages with Bleed per page306 mm high216 mm wide

Junior Page with bleed126 mm width 146 mm width185 mm height 205 mm height

– 5 –


+ 3 mm per page within the printing area

306 mm high216 mm wide

306 mm high216 mm wide

visible width182 mmper page

visible height130 mm

– 6 –

TOPICS ANDDATES

Media-Information

2013 T

March2013

ED: 28 Jan 2013AD: 08 Feb 2013PD: 01 Mar 2013

The future is now: technology for everyday applica-tionE-health, digitalization, archiving

Medical and diagnostic technology

Hygiene Industrial cleaning

CeBIT 2013, Hanover5 to 9 Mar 2013

Gesundheitskongress des Westens 2013, Cologne20 & 21 Mar 2013

January/February2013

ED: 19 Dec 2012AD: 11 Jan 2013PD: 01 Feb 2013

New building: tips for a worthy riskArchitectural concepts, invitation for bid, service pro-viders

Building & technologyFrom floor to ceiling

Hygiene Catering and housekeeping

Vernetzte Gesundheit, Kiel16 & 17 Jan 2013

Kongress Pflege 2013, Berlin25 & 26 Jan 2013

23. Symposium Intensivmedizin + Intensivpflege2013, Bremen13 & 15 Feb 2013

15. Münchener IIR REHA-Kongress 2013, Munich18 & 19 Feb 2013

Facility Management 2013, Frankfurt a.M.26 to 28 Feb 2013

7. Rhein-Main Zukunftskongress Krankenhaus & Partner 2013, Offenbach a.M.27 & 28 Feb 2013

ED = editorial deadline Issue AD = advertisement deadline Key Topics Trade Fairs and events

PD = publication date

Special sections: Innovations, user reports, development with a team, marketing / costs / logistics, quality management, thinking againstthe current, judgement & tax, specific research


Fair report

– 7 –

May2013

ED: 26 Mar 2013AD: 12 Apr 2013PD: 03 May 2013

Team building: intelligent management and support Mediating, human resources culture, human resour-ces development

Building and technology Security technology

HygieneLaundry and textile service

Wümek 2013, Würzburg13 May 2013

PERSONAL 2013 Nord: 3. Fachmesse für Personal-management, Hamburg14 & 15 May 2013

Deutscher Wundkongress und Bremer Pflege-kongress, Bremen15 & 16 May 2013

Personal Swiss: 12. Fachmesse für Personal-management, Zurich9 & 10 Apr 2013

ALTENPFLEGE, Nuremberg9 to 11 Apr 2013

conhIT 2013, Berlin9 to 11 Apr 2013

PERSONAL 2013 Süd: 14. Fachmesse für Personal-management, Stuttgart23 & 24 Apr 2013

REHAB INTERNATIONAL, Karlsruhe25 to 27 Apr 2013

April2013

ED: 25 Feb 2013AD: 11 Mar 2013PD: 03 Apr 2013

Getting rid of antiquated structures through optimizing reconstructionEquipment, heating and air condition technologies,kitchen technology

Building and technology Security technology

HygieneLaundry and textile service

HCM addresses all aspects of medical technology, building systems, IT and communicationtechnology, documentation, hygiene, catering and housekeeping etc.

Fair reports

Fair report

June2013

ED: 26 Apr 2013AD: 07 May 2013PD: 03 Jun 2013

Make the first impression count: safe and attractiveoutside facilitiesLandscaping and park design, outside lighting, sa-fety technology

Building and technology Sanitary technology

HygieneCatering and housekeeping

Hauptstadtkongress, Berlin5 to 7 Jun 2013

– 8 –

TOPICS ANDDATES

Media-Information

2013 TJuly/August2013

ED: 24 Jun 2013AD: 10 Jul 2013PD: 03 Aug 2013

Workplace health promotion as part of the company stra-tegySports facilities, nutrition, psychological contact points

Building and technologyFrom floor to ceiling

HygieneIndustrial cleaning

ED = editorial deadline Issue AD = advertisement deadline Key Topics Trade Fairs

PD = publication date


September2013

ED: 26 Jul 2013AD: 09 Aug 2013PD: 02 Sep 2013

Workplace health promotion as part of the company stra-tegySports facilities, nutrition, psychological contact points

Building and technologyFrom floor to ceiling


CMS 2013, Berlin24 to 27 Sep 2013

REHACARE INTERNATIONAL 2013, Düsseldorf25 to 28 Sep 2013

Fair report

– 9 –

12. Europäischer Gesundheitskongress, München10 & 11 Oct 2013

HCM addresses all aspects of medical technology, building systems, IT and communicationtechnology, documentation, hygiene, catering and housekeeping etc.

ED: 27 Aug 2013AD: 09 Sep 2013PD: 01 Oct 2013

October2013

Who am I? Professional self-conceptionJob title, role perception, and self-management

Building & technologySafety technology

HygieneSanitary hygiene

For further topic suggestions, please contact the editorial office at +49 8247 354-237. The editors reserve the right to change topics for reasons of actuality.

Fair report

Fair report

ED: 26 Sep 2013AD: 11 Oct 2013PD: 04 Nov 2013

November2013

Under scrutiny: the pharmaceutical industryInformation policy, lobbyism, patient safety

Medical and diagnostic technology

HygieneCatering and housekeeping

ED: 25 Oct 2013AD: 11 Nov 2013PD: 02 Dec 2013

December2013

Optimizing cateringCatering as an image factor, catering concepts, outsourcingvs. insourcing

Building & technologySanitary technology


MEDICA, Düsseldorf20 to 23 Nov 2013

1 Short Description: Health&Care Management – wirtschaftlich entscheiden offers prac-tical tools for decision makers in hospitals, retirement and nursing homes and other serviceproviders. All information for optimizing existing facilities or setting up new facilities is pre-sented in a user-friendly fashion. This trade magaine addresses managers and opinionleaders in health and nursing facilities.Our coverage focuses on topics of medical technology, building optimization, furniture,fixtures, and equipment, IT and communication technlogy, quality management, orga-nization, administration, domestic economy and logistics. Through user reports and handouts on organization in the health market, we address management issues such asmarketing and human-resources management. With check lists and directions for use, weprovide valuable information in form of innovative instructions. Our competent team pro-vides overviews of technical innovation, tax and legal decisions as well as new developments in business management. In addition, we present latest scientific and research findings in precisely summarized form. Our case reports and critical discussionsprovide the necessary basis for solid investment decisions. As the only multidisciplinary professional journal in the German-Speaking countries,Health&Care Management offers cross-media solutions for all decision makers in thefacilities in order to manage things more economically and succeed in further developingfacilities.

2 Publication: monthly, always on the 1st of the month

3 Annual Volume: Volume 4, 2013

4 Web Address: www.hcm-magazin.de

5 Memberships: –

6 Organ: –7 Publisher: Alexander Holzmann (Publisher)

8 Publishing Company: Holzmann Medien GmbH & Co. KGPostal Address: Postfach 13 42 and 13 43, 86816 Bad Wörishofen, GermanyStreet Address: Gewerbestraße 2, 86825 Bad Wörishofen, GermanyPhone: +49 8247 354-235Fax: +49 8247 354-4235Internet: www.holzmann-medien.deE-mail: [email protected]

9 Editorial Staff:Editor-in-chief Ivonne Rammoser (responsible according to the press law)

Phone +49 82 47 3 54-2 37, Fax +49 8247 354-4237E-mail: [email protected]

10 Advertisement: Simone Bittner (responsible)Phone +49 82 47 3 54-2 36, Fax +49 8247 354-4236E-mail: [email protected]

11 Sales: Corinna Zippan (responsible)Phone +49 8247 354-295, Fax +49 8247 354-295E-mail: [email protected]

12 Purchase Price:Annual Subscription: national 99,00 1 (incl. VAT and shipping)

international 111,00 1 (incl. VAT and shipping)Single Issue Price: 13,50 1 (incl. VAT, additional charge

for shipping)

13 ISSN No: 2191-2432

14 Volume Analysis: 2011 = 8 issuesMagazin Format: DIN A4Total Pages: 608 pages = 100,00 %Editorial Part: 494 pages = 81,25 %Advertisement Part: 114 pages = 18,75 %

Of which are: want ads and classifieds: 3 pages = 0,50 %bound-ins/leaflets: 2 pages = 0,30 %publishers’ own ads: 51 pages = 8,40 %

Inserts: 6 units

15 Contents Analysis of Editorial Part: not examined

TITLE PORTRAIT

Media-Information

2013 1

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– 11 –


CIRCULATION AND RANGE ANALYSIS

Media-Information

2013 216 Circulation Control: 17 Circulation Analysis:

Copies per issue on annual average for the period of01 Jan 2012 to 30 Jun 2012

Print run: 10.000 of which international

Actual circulation: 9.738 818

Sold circulation: 1.716 14– Subscriptions: 1.704 14

of which are 1.547 membership copies 6

0 multiple copies 0

– Other sales: 12 0– Single sales 0

Freistücke: 8.022 804of which are694 laid out 0

3 lay out location 0

Rest, archive and file copies 262

Circulation by Nielsen Areas/Federal States:Nielsen-Area I

Schleswig-Holstein 3,96 353Hamburg 1,88 168Niedersachsen 9,99 891Bremen 0,68 61

Nielsen-Area IINordrhein-Westfalen 18,76 1.673

Nielsen-Area IIIaHessen 8,09 722Rheinland-Pfalz 5,51 491Saarland 0,94 84

Nielsen-Area IIIbBaden-Württemberg 17,25 1.539

Nielsen-Area IVBayern 17,26 1.540

Nielsen-Area V Berlin 2,93 261

Nielsen-Area VIBrandenburg 2,47 220Mecklenburg-Vorpommern 1,74 155Sachsen-Anhalt 2,32 207

Nielsen-Area VIISachsen 3,97 354Thüringen 2,25 201

Actual Domestic Circulation 100,00 8.920

Geographical Range Analysis:

Markt Area Share of actual circulation% Copies

Domestic 91,60 8.920International 8,40 818

Actual Circulation 100,00 9.738

Range of International Circulation:Europe 99,90% 817German-speaking countries 99,29% 812

of which Austria 49,39% 404of which Switzerland 49,90% 408

EU countries (outside of Germany/Austria) 0,49% 4

Actual International Circulation 100,00% 818

– 12 –

RECIPIENT STRUCTUREANALYSIS

Media-Information

2013 315–37 Manufacturing industry 1,85 18045 Building industry 3,21 31350–52 Trade 0,46 45

Service industries741-744, Consulting/planning/promotion 1,15 112747, 9301 Cleaning industry 3,81 371748, 9303 Other service industries 0,77 75

Public institutions75 Territorial authorities 0,15 1580 Education and instruction 0,41 40

Health and social services851 Hospitals, clinics, medical practices, laboratories etc. 46,01 4.4818531 Retirement and nursing homes 28,46 2.77191 Special interest groups 0,26 25

Professional association for domestic economy 12,47 1.214

Association CKM-Cirkel 0,60 58

Not specified 0,39 38

Actual circulation 100,00 9.738

Industries/Sectors of the Economy/Types of Companies

Branch Recipient Group according toClassification of Industries

Share of actual circulation% Copies


20 Size of Business Unit21.1 Job Characteristics: Tasks21.2 Job Characteristics: Position in Company

These features were not collected� These features were not collected22.1 Education/Training: Secondary School Qualifications22.2 Education/Training: Professional Training23 Age For this feature, there is no data available for

file analysis

�

– 13 –

Collection Method Outline (Schema 2)1. Type of File:

The recipients’ file contains the addresses of all recipients. On the basis of theavailable postal information, the files can be sorted by ZIP codes or domesticand international recipients.

2. Method of Survey:Circulation analysis through data evaluation – total collection

3. Date of File Evaluation: 01.08.20124. Structure of Recipients:

a) Total number of recipients on file: 42.209b) Recipient structure by sales types:

– solid copies 1.716– permanent free copies 120– changing free copies 7.735– single copy sales 0– promotional copies 167Actual circulation 9.738– domestic portion 8.920– international portion 818

5. Basic total (examined share): Basic total (actual circulation) 9.738 100,0 %Not collected in survey 178 1,8 %– single copy sales 0– promotional copies 167– über Buchhandel geliefert 11– delivered through bookshops 9.560 98,2 %Of the basic total (actual circulation),

6. Description of Survey:The evaluation is based on an analysis of the complete file. The shares determi-ned for both national and international circulation were projected to the actualcirculation on an annual average according to Item 17.

7. Target Person of Survey: n. a.8. Definition of Reader: n.a.9. Fluctuation: n. a.

10. Survey Carried Out by: Publishing company11. Period of Survey: July 2012

Collection Method Outline (Schema 3-E)1. Type of File:

The recipients’ addresses are stored including special features (industry identifi-cation code) and use data (subscription, permanent free copy, changing free copies).

2. Method of Survey:Recipient structure analysis through data evaluation – total collection

3. Date of File Evaluation: 01.08.20124. Struckture of Recipients:

a) Total number of recipients on file: 42.209b) Recipient structure by sales types:

– solid copies 1.716– permanent free copies 120– changing free copies 7.735– single copy sales 0– promotional copies 167Actual circulation 9.738– domestic portion 8.920– international portion 818

c) Total number of changing recipients 40.282Change after every issue

5. Basic total (examined share): Basic total 9.738 100,0 %Not collected in survey 178 1,8 %– single copy sales 0– promotional copies 167– delivered through bookshops 11Of the basic total 9.560 98,2 %this survey represents

6. Description of Survey:The evaluation is based on an analysis of the complete file. The individual sharesdetermined were projected to the actual circulation according to Item 17. Thechanging recipients were considered according to their average weighting. Addresses classified by the publishing company; address and phone books; messages of the recipients; trade fair cataloguesUtilization for the industry feature 43.132 98,8 %No information in the file 77 0,2 %

42.209 100,0 %7. Target Person of Survey: n. a.

No information given here because the survey did not contain person-related features; besides,this trade journal is almost exclusively distributed to institutions.

8. Definition of Reader: n. a.9. Fluctuation: n. a.

10. Survey Carried Out by: Publishing company11. Period of Survey: July 2012

– 14 –

ONLINEADVERTISING

Media-Information

20131 Web-Adress (URL): www.hcm-magazin.de2 Short Description: Health&Care Management – wirtschaftlich ent-

scheiden offers comprehensive Internet information formanagers of hospitals, retirement and nursing homesand other service providers. Regular up-to-date news ab-out the health industry, job market, supplier directory,classified ads, Branchen-Guide (industry guide) and cor-porate publishing.

3 Target Group: Decision makers and opinion leaders in hospitals,retirement and nursing homes and other service providers.

4 Publisher: Holzmann Medien GmbH & Co. KGPostfach 13 42 and 13 43, D-86816 Bad Wörishofen, GermanyGewerbestraße 2, D-86825 Bad Wörishofen, GermanyPhone: +49 8247 354-01 Fax: +49 8247 354-4170Internet: www.holzmann-medien.de

5 Contact: Simone Bittner (responsible)Phone: +49 8247 354-236 Fax: +49 8247 354-4236E-mail: [email protected]

6 Access Control: –

7 Access: –

8 Data Delivery: About one week prior to running the ad by e-mail [email protected] formats: GIF, JPEG, HTML, Flash (max. 15 KB) The target URL has to be marked with ‘clickTag’ variables.

9 External AdServer-Use: –

10 Advertising Formats and Prices: cf. below and the following pages

11 Discounts: –12 Terms of

Payment: Within 14 days from date of invoice without discount; 2% discount on advance payment.VAT ID No. DE 129 204 092

Bank Accounts: Sparkasse Memmingen, account number 101 709, bank sorting code 731 500 00IBAN: DE 50 7315 0000 0000 10 17 09, BIC: BYLADEM1MLMPostbank München, account number 17 930-807bank sorting code 700 100 80IBAN: DE07 7001 0080 0017 9308 07, BIC: PBNKDEFFFor payments from Austria:BAWAG PSK, account number 1 337 198, bank sorting code 60 000IBAN: AT27 6000 0000 0133 7198, BIC: OPSKATWWFor payments from Switzerland: PostFinance, account number 80-54743-1IBAN: CH55 0900 0000 8005 4743 1, BIC: POFICHBEXXX

Placement AvailabilityPrior to placing an ad, please inquire about current availabilities.

Success ControlAfter the ad has run, you will receive an evaluation (reporting) along with the invoice. The statistics will contain the AdImpressions and AdClicks of your campaign.

WIRTSCHAFTLICH ENTSCHEIDEN IN KLINIKEN UND ALTENHEIMEN O

– 15 –

Newsletter (Publication monthly in the middle of the month)

10 Ad Types and Prices:

Advertisement type Format (width x height) CPT(Period of 4 weeks)

Super banner 728 � 90 pixels 650,– 1

Expanded Super banner 728 � 250 pixels 700,– 1

Skyscraper 120 � 600 pixels 750,– 1Wide skyscraper 160 � 600 pixels 750,– 1Expanded skyscraper 420 � 600 pixels 800,– 1

Medium Rectangle 300 � 250 pixels 750,– 1

Banderole Ad 770 � 250 pixels 1.100,– 1

Wallpaper See individual formats 1.200,– 1

Footer Ad 770 � 250 pixels 600,– 1

Video Ad 156 � 120 pixels Please inquire

On the banner spaces, several banners may be rolling.Please inquire about availabilities prior to placing an order..

Services Amount of Text Picture/Banner Size Price

Fullsize-Banner 468 � 60 pixels 200,– 1Text ad 100,– 1Picture/text ad 150,– 1

Stellen- und Kleinanzeigenmarkt

Volume Price per Total priceContract period (possible quantity month for the

during contract period) contract period

1 month up to 1 ad 230.00 1 230.00 13 months up to 2 ads 230.00 1 460.00 16 months up to 3 ads 216.00 1 648.00 112 months up to 5 ads 208.00 1 1.040.00 112 months up to 8 ads 192.00 1 1.536.00 112 months up to 10 ads 188.00 1 1.880.00 112 months up to 25 ads 180.00 1 4.500.00 1

Additional options:Top position 1 ad 49.00 1 49.00 1Positioning in morethan one rubric 19.95 1 19.95 1Positioning in morethan one portal 19.95 1 19.95 1Box number 10.00 1 10.00 1

Current statutory VAT must be added to all prices.

www.hcm-magazin.de

X X X

X X

X X

X

X X

Shopping Guide online www.hcm–magazin.de

Services Standard Special Premium

Contact information(company name, address)

phone, fax, e-mail, web address

Company logo

Company profile (text)

Products (pictures andshort description, 5 max.)

Linking to company website and e-mail address

Rubrics 1 max. 3 max. 5 max.

Cost per year no charge 240,00 1 260,00 1

– 16 –

ONLINE FORMATS

Media-Information

2013 OLeaderboard/Super banner(728 x 90 pixels) 650.– EExpanded Super banner (728 x 250 pixels) 700,– 1Period of 4 weeksHigh attention-arousing ad format with full-screenpresence on the very top of the page. Use in theinstantly visible area with a great creative freedomof design.

Medium Rectangle(300 x 250 pixels)Period of 4 weeks 750.– EYour advertising space is integrated in the editorialcontext of the website and surrounded by editorialcontent on three sides. Contend Ads are compara-ble to ads in the centre of print media pages andattract the attention of users.

Skyscraper (120 x 600 pixelsPeriod of 4 weeks 750.– EWide Skyscraper (160 x 600 pixels)Period of 4 weeks 750.– EExpendable Skyscraper (420 x 600 pixels)Period of 4 weeks 800.– EThe Skyscraper is prominently and practically placed on the right edge of the screen. This adformat offers creative options and will arouse theattention of your target group.

BanderoleAd (770 x 250 pixels)Period of 4 weeks 1.100.– EThis ad format is in the directly visible area as astripe across the website. Banderole Ads are effective and extremely attention-arousing.

Online advertising formats are invoiced after the booked period of time has been completed Prior to placing an ad, please inquire about current availabilities.

After the ad has run, you will receive an reporting with ad impressions and ad clicks of your campaign, also an invoice. All prices plus statutory VAT.


– 17 –

Wallpaper (728 x 90 + 120 x 60 pixels)Period of 4 weeks 110.– EA combination of leaderboard/superbanner andskyscraper. Wallpapers usually colour the upperand the right edge of the webpage. An attention-arousing ad format that greatly increases brand recognition.

VideoAd Please inquire for prices(156 x 120 pixels – Format des Teaser-Bildes)An innovative ad format!After user call-up, your interactive video will beplayed without having to be downloaded. Belowevery video, a link may be placed to your website.

Please inquire for other online ad formats.Several banners may roll on the banner spaces.Prior to placing an ad, please inquire about current availabilities.

The Newsletter: HCM aktuell

Available ad formats: Full-size banner (468 x 60 pixesl, not animated) 200.– 4 per newsletterText ad 100.– 4 per newsletterImage + text ad 150.– 4 per newsletter

Headlines: 80 characters (with spaces) maximum; Text: 250 characters (with spaces) maximum plus link addressImage: 100 pixels wide, 70 pixels high max., pixel resolution 72 dpi

An exclusive and targeted advertisement: your message will reach the mail boxes of newslettersubscribers! Please inquire for current number of recipients.

Publication: weekly

The weekly Health&Care Management newsletter offers current industry information, product news, event notes and advice on economic decisions.

Footer Ad 600,– 1

(770 x 250 pixels)Period of 4 weeksPlacement is on the bottom edge of the website.For its unique position at the bottom of the page,this format enjoys the users’ full attention and is theperfect vehicle for brand messages.

– 18 –

The publication of advertisements and other advertising in print and online media of Holzmann Medien GmbH & Co. KG (hereinafter“Holzmann”), Gewerbestr. 2, 86825 Bad Wörishofen, Germany, shall be governed exclusively by the following general terms and condi-tions (hereinafter “General Terms and Conditions”).1. As used in these General Terms and Conditions, “Advertising Order” means a contract for publication of one or several advertisementsor other advertising (hereinafter collectively “Ads”) by advertisers or other parties placing advertisements (hereinafter “Customers”) inprint media (hereinafter “Print Media”) and/or online media for purposes of dissemination. Advertising in online media may, for example,comprise one or several of the following elements:– images and/or text, sound sequences and/or moving images (e.g., banners, skyscrapers, pop-ups),– a sensitive area which when clicked establishes a connection to other data within the sphere of the Customer and/or third parties(e.g., link) via an online address designated by the Customer.2. Advertising Orders may be placed in person, by telephone, in writing, by e-mail, by telefax or online. Holzmann assumes no liabilityfor any transmission errors. Unless agreed otherwise in a specific case, Advertising Orders are subject to written confirmation. Confirma-tions of Advertising Orders transmitted electronically (e.g., by e-mail) are legally binding whether or not signed. After the submission deadline, or, for online media, five business days prior to publication, cancellations or changes in size, format or color will no longer beaccepted.3. As used in these General Terms and Conditions “Advertising Contract” means an Advertising Order for which a discount has been granted in accordance with the applicable price list and pursuant to which Ads are published upon demand of the Customer. The discountsprovided for in the price list are not available to Customers whose business purpose includes the placement of Advertising Orders for differ-ent advertisers in order to qualify for a group discount. If the Advertising Contract provides for the right to demand publication of individualAds, the Advertising Contract shall be fully performed within one year from publication of the first Ad, provided a demand for publication ofthe first Ad is made and the first Ad is published within one year from the contract date.4. If one or several demands for the publication of Ads are not fulfilled under an Advertising Contract due to circumstances for which Holz-mann is not responsible, the Customer shall, notwithstanding any other legal obligations, pay to Holzmann the difference between the dis-count received and the discount corresponding to the number of Ads actually run. No payment shall be required if nonperformance is dueto force majeure involving risks assumed by Holzmann. Unless otherwise agreed, the Customer shall have a claim for a retro-active dis-count corresponding to the amount of Ads actually run within a given year. Publication of any additional Ads beyond the volume specifiedin the Advertising Contract are subject to available capacity.5. For purposes of calculating the purchase volumes of print Ads, text millimeter lines will be converted into advertisement millimetersaccording to price, if applicable.6. Advertising Orders for Ads in print media that are to be published only in certain issues or editions or at certain places must be receivedby Holzmann in due time allowing Holzmann to notify the Customer prior to the submission deadline if the Advertising Order cannot beexecuted as requested. Ads carrying a certain heading will be printed in the appropriate section without requiring express agreement.Agreements to place an Ad in a particular section to exclude advertisements of competitors are valid only if confirmed in writing by Holzmann.7. Text portion advertisments are Ads that border on text on at least three sides and that border on no other advertisements. Ads thatdue to their design are not identifiable as advertisements will be clearly labeled as such by Holzmann by adding the word “ad”.8. Holzmann reserves the right to reject or block the publication of individual Ads demanded under an Advertising Contract, if the con-tents of such Ads violate any applicable laws or regulations, including, without limitation, provisions of the German Penal Code or GermanAct for the Protection of Minors, or draw a complaint from the German Advertising Council, or if publication of such Ads would due to theircontents, design, origin or technical form be unduly burdensome for Holzmann, or if such Ads contain advertising by or for third parties, orif the contents of such Ads conflicts with the interests of any publishing associations or organizations. Holzmann may, in particular, retract and/or block an Ad after publication, if the Customer makes any subsequent changes to the contentsof the Ad or if the Customer makes any subsequent changes to linked data and if as a result of such changes the criteria of paragraph 1are satisfied. Advertising Orders for inserts are not binding for Holzmann until a sample has been submitted and approved. Inserts whose format or design conveys the impression to readers that they are part of the published newspaper or magazine or whichinclude third-party advertisers will not be accepted. Ads that include advertising by or for third parties (joint advertising) are in each casesubject to prior written acceptance by Holzmann. Holzmann shall have the right to assess a joint advertising surcharge for such Ads. TheCustomer will be promptly notified if an Ad or other advertising is rejected.9. Timely delivery and the flawless condition of a suitable advertising copy or of other advertising is the sole responsibility of the Customer. In the case of digital advertising copies or data for online advertising, the Customer is obligated to deliver suitable advertising

copies for Ads, which shall in particular be in conformity with the format or technical requirements of Holzmann. The Customer is obli gatedto deliver digital advertising copies until the submission deadline and to deliver data for online advertising not later than five business daysprior to publication. All costs incurred by Holzmann for changes requested by the Customer or for which the Customer is respon-sible shallbe paid by the Customer. Holzmann agrees to publish Ads in standard quality as specified for the chosen title in the price list and in theconfirmation of the Advertising Order, and as permitted by the advertising copy provided by the Customer. This applies only if the Cus-tomer meets the requirements of Holzmann for the creation and transmission of the advertising copy. Prior to any digital transmission ofdata, the Customer shall ensure that such data are free from computer viruses. If Holzmann discovers any computer viruses in a file trans-mitted to Holzmann, the file will be deleted and the Customer shall have no claims against Holzmann as a result thereof. Holzmann reserves the right to hold the Customer liable for any damages suffered by Holzmann as a result of the infiltration ofcomputer viruses transmitted by the Customer. In the event that defects of the advertising copy are not apparent, the Customer shall haveno claims against Holzmann for inadequate publication of the Ad. The same applies to any errors in advertising repeats, if the Customerfails to provide Holzmann with timely notice of the error prior to the next publication.10. Advertising copies/media will be returned to the Customer only upon special request. Advertising copies/media will be kept on fileby Holzmann no longer than one year from last publication.11. In the event that a print Ad is illegible, incorrect or incomplete in whole or in part, or if other advertising is published in deficientquality, the Customer shall have a claim for a price reduction or for a fully conforming new Ad or renewed publication of other advertising,however only to the extent that the purpose of the Ad or other advertising is impaired. Holzmann has the right to refuse a new Ad orrenewed publication if the associated expense would, in consideration of the terms of the Advertising Contract and the principle of goodfaith and fair dealing, be grossly disproportionate to the Customer‘s interest in performance or if a new Ad or renewed publication wouldbe possible only at unreasonable cost to Holzmann. If Holzmann fails to meet a reasonable deadline for a new Ad or renewed publicationof other advertising or the new Add/renewed publication is once again defective, the Customer may demand a price reduction or cancelthe Advertising Order. Advertising Orders may not be canceled for minor defects of an Ad or other published advertising. Complaints mustbe made within four weeks from receipt of the invoice. For hidden defects a complaint must be received within one year from the date thestatutory limitation period begins to run. Any claims for damages based upon positive breach of contract, culpa in contrahendo, or tort areexcluded – even when Advertising Orders are placed by telephone. Claims for damages based upon impossibility of delivery or delay arelimited to compensation for reasonably foreseeable damages and to the amount due and payable for the Ad in question, except in casesinvolving intentional or grossly negligent actions or omissions by Holzmann or its legal representatives or agents. Any liability of Holzmann for damages resulting from a lack of warranted qualities remain unaffected thereby. In commercial transactions Holzmann further assumes no liability for the gross negligence of its agents; in all other cases liability to merchants for gross negligence is limited toreasonably foreseeable damages up to the amount of the payment due and payable for the Ad in question. Liability under the GermanProducts Liability Act shall remain unaffected thereby. The limitation period for any claims against Holzmann based upon breach of contractis one year from the date the statutory limitation period begins to run, unless such claims are based upon intentional actions or omissions.12. Proofs will be delivered only if expressly requested. The Customer is responsible for the accuracy of proofs returned to Holzmann.Holzmann will take into consideration any corrections received by the submission deadline or within the time period set at the time theproof was delivered.13. If no special print size is specified, charges will be calculated on the basis of the actual print size customary for the type of Ad in question.14. The invoice shall be paid within the time period specified in the price list, unless a different payment period or prepayment is agreedupon in writing in a particular case. Any discounts for prepayment will be granted as specified in the price list.15. In the event of payment default or deferment, interest at the prevailing rate and collection costs will be charged. In the event of payment default Holzmann may postpone execution of an Advertising Order until payment has been received and demand prepayment forany remaining Ads. If there is reasonable doubt as to the ability of the Customer to make payment, Holzmann shall have the right, evenduring the term of an Advertising Contract, to make publication of additional Ads conditional upon prepayment of the amount due by the submission deadline and upon settlement of any outstanding invoice amounts irrespective of any originally agreed payment due date.16. Holzmann will deliver proof of publication of the Ad upon request. Depending upon the type and extent of the Advertising Order,advertising clippings, tear sheets, or entire issues will be delivered. If such proof can no longer be produced, it shall be replaced by a legally binding written statement from Holzmann confirming publication and dissemination of the Ad.17. Subject to the provisions of Section 18 of these General Terms and Conditions, any reduced circulation may, in accordance with sentence 2, provide grounds for a price reduction in cases where an Advertising Contract involves several Ads, if the overall average circu-lation in the advertising year beginning with publication of the first Ad falls short of the guaranteed circulation. Reduced circulation consti-

General Terms and Conditions for Advertisements and Other Advertising in Print and Online Media of Holzmann Medien Last revised: May 2012

tutes a defect providing grounds for a price reduction only if and to the extent that– for a guaranteed circulation of up to 50,000 copies, circulation is reduced by at least 20 %,– for a guaranteed circulation of up to 100,000 copies, circulation is reduced by at least 15 %,– for a guaranteed circulation of up to 500,000 copies, circulation is reduced by at least 10 % or– for a guaranteed circulation of more than 500,000 copies, circulation is reduced by 5 %.A reduction in circulation for any of the reasons set forth in Section 24 shall not be taken into consideration. The guaranteed circulationshall be the average number of copies specified in the price list or elsewhere, or, if no number of copies is specified, the average numberof copies sold in the previous calendar year. Moreover, claims for a price reduction under Advertising Contracts are excluded, if Holzmannhas provided the Customer with timely notice of reduced circulation allowing the Customer to rescind the contract prior to publication ofthe Ad.18. Notwithstanding Section 17 of these General Terms and Conditions, any reduced circulation of titles publishing issue-related circula-tion data provides grounds for a price reduction only if and to the extent that it exceeds 10 % for a circulation (guaranteed circulation) ofup to 500,000 copies or 5 % for a circulation (guaranteed circulation) of more than 500,000 copies. A reduction in circulation for any ofthe reasons set forth in Section 24 shall not be taken into consideration. The circulation providing the basis for the guarantee is the totalnumber of copies sold as defined by the IVW. It is calculated for each advertising year based upon the average number of copies sold inthe four quarters preceding the advertising year, unless Holzmann guarantees an absolute number of copies sold in the applicable pricelist. Any claim for a price reduction is conditional upon eligibility of the Advertising Contract for a discount on the basis of the graduateddiscount scale and for at least three issues. The basis for calculating the price reduction is the Advertising Order per Customer, unless theparties agree at the time the Advertising Order is placed that the Customer will be billed on a per-product basis as defined at the time theAdvertising Order is placed. Any price reductions are calculated based upon the difference between the number of copies above and belowthe standard circulation for each contracted issue within a given advertising year. The refund is made at the end of the advertising cam-paign based on the customer net prices per Ad in the form of a credit for future Ads, taking into account any prior agency refunds, or, ifthis is no longer possible, in the form of a cash refund. The Customer has a valid refund claim only if the total refund amount claimed is at least 2,500.00 Euro.19. For box number advertisements Holzmann shall exercise due diligence in storing and forwarding responses. Registered and expressmail in reply to box number advertisements will be forwarded by regular mail only. Letters in response to box number advertisements willbe stored for four weeks. Any responses not collected within this time period will be destroyed. Holzmann will return valuable documentswithout having any obligation to do so. Holzmann may by contract be granted the right to open incoming mail for and on behalf of theCustomer. Letters exceeding the accepted DIN A4 format (weight 500 g) and packages containing merchandise, books and catalogs, orsmall parcels will not be forwarded or accepted. In exceptional cases, such items may however be accepted and for-warded, provided the Customer has agreed to pay the fees/costs incurred by Holzmann in connection therewith.20. Advertising brokers and advertising agencies (hereinafter “Agencies”) are obligated to adhere to Holzmann‘s price list when makingoffers, entering into contracts, and invoicing advertisers. Brokerage fees are paid only to documented agencies. Holzmann reserves theright to recover any brokerage fees paid to undocumented agencies. Brokerage fees may not be passed on to Customers in whole or inpart. Advertising Orders by agencies are placed in their name and for their account. If Advertising Orders are placed by advertising agen-cies, the Advertising Contract results, if in doubt, as between Holzmann and the agency. If an advertiser is intended to be the Customerunder an Advertising Contract, the Advertising Contract must expressly state as much and name the advertiser. Holzmann has the right todemand that the advertising agency furnish proof of authorization to act on behalf of a Customer.21. Price changes for Advertising Orders placed are valid and binding for the Customer provided that Holzmann announces such changes at least one month prior to publication of the Ad. The Customer has the right to rescind the Advertising Contract if a price changeinvolves a price increase. The right of rescission must be exercised in writing within 14 days from receipt of notice of the price increase.Holzmann may charge prices different from those shown in the price list for Ads published on special pages or in special inserts or collections.22. Companies seeking a corporate group discount must furnish written proof confirming the corporate affiliation of the advertiser. Forpurposes of this provision corporate affiliates are companies by or in which an equity interest of at least 50 % is held. For corporationssuch proof shall take the form of a certification from a chartered accountant or the most recent annual report. For partnerships a commer-cial register excerpt shall be submitted. Such proof shall be submitted no later than by the end of the advertising year. Any proof submit-ted after this deadline will not be considered with retroactive effect. Corporate group discounts are in all cases subject to Holzmann‘sexpress, written consent. Corporate group discounts are valid only as long as the advertiser is an affiliate of the corporate group. Ad-vertisers shall provide Holzmann with prompt notice if they are no longer affiliated with the corporate group. Corporate group discounts cease to be valid at the time the advertiser ceases to be affiliated with the corporate group.

23. The Customer warrants that it owns all rights necessary for publication of the Ad. The Customer bears sole responsibility for the con-tents and lawfulness of the Ad, for transmission of the text and images made available for publication, as well as for advertising materials

delivered to Holzmann. The Customer shall indemnify and hold harmless Holzmann from and against any and all claims brought by thirdparties as a result of any violation of applicable law arising in connection with an Advertising Order. In addition, the Customer shall indem-nify Holzmann for the costs of any necessary legal defense. The Customer shall support Holzmann in good faith in the defense of anythird-party claims by providing information and documentation to Holzmann. The Customer grants to Holzmann all copyrights, neighboringrights and other related rights necessary for the intended use of Ads in the contracted print and online media, including, without limitation,the rights necessary for reproduction, dissemination, transmission, broadcast, editing, making publicly accessible, entry in and removalfrom databases, and holding available for publication upon demand, for a time period and territory and to the extent necessary for execution of the Advertising Order.24. In the event of any operational breakdowns, force majeure, unlawful strikes, unlawful seizures, traffic problems, general shortage ofraw materials or energy and the like – whether such events affect Holzmann‘s own operations or those of third-party suppliers withwhom Holzmann has contracted to fulfill its contractual obligations – Holzmann shall be entitled to collect full payment for published printAds, provided that Holzmann‘s title was sold for an average of 80 % of the circulation sold in the last four quarters or for an average of80 % of the otherwise guaranteed circulation. If the number of copies sold is less than 80 %, the invoiced amount shall be reduced by thesame percentage by which the actual circulation falls short of the guaranteed circulation. If an Advertising Order for publication of an Ad inonline media cannot be executed in whole or in part for reasons for which Holzmann is not responsible, the Ad shall be pub-lished at a later date if possible. Such reasons include, without limitation, computer malfunctions, force majeure, strikes, legal require-ments, disruptions for which third parties (e.g., other providers), other operators or service providers are responsible, or comparable rea-sons. Provided that the Ad is published at a later date within a reasonable time period and without any undue burden for the Customerafter the disruption has been remedied, Holzmann shall have a continued claim for payment.25. Each Advertising Order will be executed in compliance with applicable data protection laws. Holzmann shall have the right to forward gross advertising sales and comparable relevant data of the Customer at the product level for publication to companies collectingand analyzing such data. There, such data are aggregated and communicated to the market in anonymous form.26. Digitally transmitted advertising copies for color Ads can be reliably processed only if a hardcopy color proof, including a mediawedge, is delivered. Absent a color proof, actual colors may differ. The Customer is not entitled to a price reduction as result of such colordifferences.27. The Customer is not entitled to a price reduction as a result of any undesired publication results caused by a failure of the Customerto comply with technical requirements for the creation and transmission of the advertising copy.28. For Advertising Orders published in online media Holzmann guarantees the best possible reproduction of advertising materials in con-formity with customary technical standards. The Customer however acknowledges that given the current state-of-the-art for electronics it isimpossible to create a program completely free of errors. The guarantee does not cover minor errors. A reproduction error is not present ifit is caused by the use of unsuitable reproduction software and/or hardware, malfunctions of communication networks of third-party oper-ators, computer malfunctions of third parties (e.g., other providers), incomplete and/or outdated offers on so-called proxy servers, failures of Ad servers lasting for no more than (continuous) 24 hours within 30 days from the beginning of the agreed publicationperiod. If the Ad server malfunctions for a substantial time period (more than 10 %) within the agreed publication period, the Customershall be released from its payment obligations for the time period of malfunction. For cross-media bookings, the Customer‘s paymentobligation will be reduced by the amount by which the cross-media price exceeds the price of a print-only Ad.29. For delivery of online advertising material, Holzmann may use their own ad server. For billing according to the price list, the numberof ad impressions counted by this ad server is applicable. Holzmann will make the number of hits received by online advertisements available for retrieval by the customer for a period of 60 work days from the billing date. 30. For new business relationships and Advertising Orders from other countries Holzmann reserves the right to require prepayment bythe submission deadline. Invoices for Advertising Orders from other countries will exclude VAT, provided that tax exemption applies and isdocumented by the Customer. Holzmann reserves the right to invoice VAT in the amount owed under applicable law in the event that taxliability is affirmed by the tax office. Holzmann reserves the right to correct errors in invoices for Advertising Orders within six months fromthe invoice date.31. The place of performance is the registered office of Holzmann Medien. German law shall apply. For transactions with merchants,public entities or public special funds, complaints shall be filed in a court of competent jurisdiction at the location of Holzmann Medien‘sregistered office. In the event that claims of Holzmann cannot be enforced in a summary debt collection proceeding, complaints againstnon-merchants shall be filed in a court of competent jurisdiction at the location of their place of residence. If the residence or place ofhabitual abode of the Customer, whether or not a merchant, is unknown at the time the complaint is filed or the Customer has relocatedits place of residence or place of habitual abode after the Advertising Contract was signed to a geographic area not subject to German law,the complaint shall be filed in a court of competent jurisdiction at the location of Holzmann Medien‘s registered office.

Advertisig Sales Manager:Simone BittnerPhone +49 8247 [email protected]

Editor-in-Chief:Ivonne RammoserPhone +49 8247 [email protected]

Project Assistant:Susanne FleschutzPhone +49 8247 [email protected]

Holzmann Medien | Health&Care Management | Postfach 1342 | 86816 Bad Wörishofen, Germany | Phone +49 8247 354-235 | Fax +49 8247 354-4235E-Mail: [email protected] | www.hcm-magazin.de | www.holzmann-medien.de


Editor:Cathrin ConradiPhone +49 8247 [email protected]

All Informations of our print- and online offers you´ll find on www. hcm–magazin.de/mediaservice

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