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D I G I T A L B R A N DT R A N S F O R M A T I O N

V I E S S M A N N R E L O A D E D

V I S I O NW H A T W E B E L I E V E T O B E T H E F U T U R E

D E C A R B O N I S A T I O N /B L O C K C H A I N / P 2 X / D I G I T A L S E R V I C E S . . .

T E C H N O L O G Y - W I S E : Y E S ! W H A T D O E S T H A T L O O K L I K E I N I M A G E S ?

V I S U A L L Y - I S T H I S T H E F U T U R E P I C T U R E W E A R E L O N G I N G F O R ? I S T H I S D E S I R A B L E F O R O U R K I D S ?

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CHANGING THE COMPANY VISION.

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CHANGING VALUES.

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HERITAGE: STANKOWSKI

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Design: Anton Stankowski

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ÄSTHETIK IST ORDNUNG.Anton Stankowski

smart energy solutions

Making your life comfortable

Warm ums Herz

E X T R E M E B R A N D A R C H I T E C T U R E : C L A I M + D I V - C L A I M + M O T T O

F O K U S : C U S T O M E R - C E N T R I C I T Y

H Y P O T H E S I S

CUSTOMERED-CENTERED BRAND MANAGEMENT DEMANDS FLEXIBILITY

H Y P O T H E S I S :" N O C L A I M N E E D E D "

P O W E R - B R A N D

© Viessmann Group

UNDERSTANDING ...OUR CUSTOMERS‘ NEEDS

© Viessmann Group

What are we talking about in 2016?

03.04.17 Musterfolien Powerpoint 21

© Viessmann Group

© Viessmann Group

01010001110000101000111100011100

© Viessmann Group

Understanding ...different ways of making money

HOW? EIGHT MONTHS INTO DIGITAL ...

Marketing

Sales

Service

Manufacturing

Purchasing

Finance

IT

HR

Make stuff better Add new stuff Create new stuff

Core Biz:

Support Function:

i.e. Collaboration

Meetings

i.e. Dedicated Task Force

Teams (e.g. P&O)

i.e. Dedicated

Teams (e.g. Data Insights)

Degree of core org involvem.

I II III

Within 6 months...

Digital Strategy 28

HOW DESIGN AFFECTSTHE BRAND & PRODUCTS.

O U R F A M I L Y - C O M P A N Y V I S I O N O F T H E F U T U R E :

" W E T A K E C A R E O F T H E P L A N E T W I T H C U S T O M E R -C E N T R I C E N E R G Y S O L U T I O N S . "

R A T H E R L O O K S L I K E T H I S . . .

L I F E W I T H O U T ( V I S I B L E ) T E C H N O L O G Y /P R O D U C T S / D I G I T A L S E R V I C E S .A L I F E T H A T I S H U M A N , H A P T I C A N D S U S T A I N A B L E .

INDUSTRY AND BERLIN.

O U R B R A N D T O P I C S

•  HARDWARE STRATEGY

•  SERVICE DESIGN / INTERFACES

•  BRAND VALUES / MANIFESTO

M E G A S M A R T H O M ED I G I T A L : A R C H I T E K T U R U N D W Ä R M E W E R D E N I N T E R F A C E

THANK YOU!