15.07.2010 Track 5 Social Media Andrea Zajicek voestalpine

www.voestalpine.com

Corporate Social Media am Beispiel der voestalpine

Friends, followers & fans

2 15. Juli 2010 Andrea Zajicek

Die Welt der voestalpineStandorte der voestalpine-Gruppe

Stahl Edelstahl Bahnsysteme Profilform Automotive

Europäischer Top-Player

Weltweite Marktführerschaft


Europäischer Top-Player



Wie alles begann…voestalpine und Social Media


Listen, try and learn

Set-up a roadmap

Createvalue

Establishrelations

Monitorchannels

General public

HRIR

PR

Strategie & ZielgruppenInformation, Kommunikation und Interaktion


Social Media Marketing Report 2010 via socialmediaexaminer.com

Channels

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/



http://www.twitter.com/voestalpine

http://www.facebook.com/voestalpine


Publishing& Circulation

Monitoring& Optimization

Social MediaNewsroom

External: content, content, content


Internal: educate and trust

http://bit.ly/9THaU9

http://voestalpine.net/progs/upload/datenpool/9/voestalpine_socialmediamanual_de.pdf


Alimeter Group, web-strategist.com

Corporate Social Media


Benefits 4 Business

Social Media Marketing Report 2010 via socialmediaexaminer.com


SHARE


MENTION


SEARCH

www.voestalpine.com

Corporate Social Media am Beispiel der voestalpinewww.voestalpine.comwww.voestalpine.com/innovationwww.twitter.com/voestalpinewww.facebook.com/voestalpinewww.slideshare.net/voestalpinewww.youtube.com/voestalpineAG

[email protected] voestalpine AG, voestalpine-Straße 1, 4020 LinzT.: +43 / 50304 / 15 - 5668 @social_comm

15.07.2010 Track 5 Social Media Andrea Zajicek voestalpine

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