ANNUAL REPORT 1999 - Chinese University of Hong...

55
The annual report is also available in French and in German. Le rapport annuel est également disponible en français et en allemand. Der Geschäftsbericht ist auch in französischer und deutscher Sprache erhältlich. Kuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44 44 Fax: (+41) 1-271 52 82 Internet: www.kuoni.com IMPRESSUM: Edited and published by: Kuoni Travel Holding Ltd., Corporate Communications Design/realisation/typesetting: Kuoni Travel Ltd., Brochure Production Lithography: NC AG, Urdorf Printing: Benteli Hallwag Druck, Berne Photography: Blue Planet, Zurich Incolor AG, Zurich Prisma, Zurich The Image Bank, Zurich Kuoni Bildarchiv, Zurich Robert Hansen, Baden ANNUAL REPORT 1999

Transcript of ANNUAL REPORT 1999 - Chinese University of Hong...

Page 1: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

The annual report is also availablein French and in German.

Le rapport annuel est égalementdisponible en français et en allemand.

Der Geschäftsbericht ist auch infranzösischer und deutscher Spracheerhältlich.

Kuoni Travel Holding Ltd.Neue Hard 7CH-8010 Zurich

Phone: (+41) 1-277 44 44Fax: (+41) 1-271 52 82Internet: www.kuoni.com

IMPRESSUM:

Edited and published by: Kuoni Travel Holding Ltd.,Corporate Communications

Design/realisation/typesetting:Kuoni Travel Ltd., Brochure Production

Lithography:NC AG, Urdorf

Printing:Benteli Hallwag Druck, Berne

Photography:Blue Planet, ZurichIncolor AG, ZurichPrisma, ZurichThe Image Bank, ZurichKuoni Bildarchiv, ZurichRobert Hansen, Baden

ANNUAL REPORT1999

Page 2: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

C O N T E N T S

Page

Kuoni at a glance 2Organisation 4

Report of the Chairman and the President: 7Well equipped for the future

Group: 13Excellent operating performance

SBU Switzerland: Fit for the new millennium 21

SBU United Kingdom and North America: A defining year 28

SBU Europe: Successful restructuring 35

SBU Business Travel: A promising launch 42

SBU Incoming and Asia: Major improvements 47

Information Technology: Exploiting synergies 51

The Kuoni network in Europe, America, Asia and Switzerland 54

Our market: Top ten keep on growing 61

Our competencies:Leisure Travel, Business Travel, Incoming 65Pioneer in the Indian Ocean 68

Our staff:Young and enterprising 70Working in New York 72

Our responsibilities:Corporate Governance – Creating value for all 74Ecology – Think global, act local 76Health & Safety – Committed to customer safety 80Society – At home in SOS Children’s Village 82

Executive and Corporate Bodies 86

Kuoni Encyclopaedia 96

Addresses 100

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3T H E M O S T I M P O R T A N T F I G U R E S2

Kuoni at one glanceKuoni Group(consolidated as at 31 December)

Turnover

By Strategic Business Unit:

Switzerland

UK and North America

Europe

Business Travel

Incoming and Asia

By Activities:

Leisure Travel

Business Travel

Incoming

Earnings before interest, taxes and

amortisation of goodwill (EBITA)

By Strategic Business Unit:

Switzerland

UK and North America

Europe

Business Travel

Incoming and Asia

Group

Group profit before exceptional items

Group profit

Cash flow

Investment in tangible and intangible

assets

Balance sheet total

Average number of personnel

1999CHF m

3,509

911

918

1,067

162

451

2,987

162

360

152.8

37.5

92.2

17.1

15.5

5.5

–15.0

117.3

90.5

156.5

168.9

1,770

6,528

1998CHF m

2,896

844

599

903

158

392

2,435

158

303

118.4

31.0

72.6

16.8

9.6

2.1

–13.7

103.2

103.2

130.7

111.9

1,363

6,008

1999CHF

251,158,551

112,180,966

97.80

489.00

73.30

366.70

414.80

2,074.20

22.001)

110.001)

6,790

5,050

6,610

2,115 m

1,330 m

1998CHF

160,334,104

105,829,711

81.70

408.50

64.50

322.60

323.90

1,619.50

22.00

110.00

8,890

3,680

5,450

1,744 m

1,331 m

Kuoni Travel Holding Ltd.

Investment in equity holdings

Net profit for the year

Information for investors

Consolidated cash flow

per registered share A

per registered share B

Group profit before exceptional items

per registered share A

per registered share B

Consolidated shareholders’ equity

per registered share A

per registered share B

Dividend

per registered share A

per registered share B

Stock market prices

registered share B high

low

at year end

Stock market capitalisation 31 Dec

Annual trading volume

1) Proposal of the Board of Directors tothe General Meeting of Shareholders

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5O R G A N I S A T I O N4

FinanceKuoni Group

Max E. Katz**

InformationTechnology

(IT)Konrad Iten***

CorporateDevelopment

Internal auditors

CorporateDevelopment

Assistant to CEO

Switzerland

Kuoni Reisen AG

Edelweiss Air AG

Manta Reisen AG

Privat Safaris Reisebüro AG

PRS AG

Railtour Suisse SA

Reisebüro Popularis

Rotunda Tours AG

Switzerland

Kuoni Reisen AGIncoming Services

Denmark

Alletiders Rejser A/S

India

Kuoni Travel (India) Ltd.

SITA World Travel (India) Ltd.

Asia

P&O Travel Ltd.,Hong Kong

P&O Garden City Travel Pte. Ltd.,Singapore

P&O Regale Travel Co. Ltd., Thailand

Greece

Hellenic Tours S.A.

Hellenic Island Services Ltd.

Kenya

Private Safaris (East Africa) Ltd.

SBU*

Switzerland

Thomas Stirnimann**

United Kingdom

Kuoni Travel Ltd.

House of Specialists Ltd.:Voyages Jules Verne

Airwaves

Caribbean

Kuoni Caribbean Hotels Ltd.

North America

Intrav, Inc.Clipper Cruise Line Inc.

Germany

Euro Lloyd Reise-büro GmbH & Co.KG (BTI Euro Lloyd)

Austria

Reisebüro Kuoni Ges.m.b.H. (BTI Austria)

Switzerland

Kuoni Reisen AG(BTI KuoniSwitzerland)

Hungary

Kuoni Utazási Iroda Kft. (BTI Hungary)

France

Voyages Kuoni SA

Italy

Kuoni Gastaldi ToursS.p.A.

Austria

N-U-R NeckermannReisen AG

Reisebüro Kuoni Ges.m.b.H.

Restplatzbörse Ges.m.b.H.

Cosmos Ges.m.b.H

Allround Travel Inter-national Ges.m.b.H.

Spain

Viajes Kuoni S.A.

Hungary

N-U-R Neckermann Utazás Kft.

Netherlands

Kuoni Travel Nederland B.V. (Special Traffic)

SBU*Europe

Marcel Herter**

SBU*Business

TravelReto Bacher**

SBU*Incoming

& AsiaIbrahim Atallah***

President of theExecutive Board and CEO

Hans Lerch**

Chairman of theBoard of Directors

Daniel Affolter

SBU*United Kingdom & North America

Peter Diethelm**

*) Strategic Business Unit

**) Member of the Executive Board

***) Member of the expanded Executive Board

March 2000

Page 5: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

R E P O R T O F T H E C H A I R M A N A N D T H E P R E S I D E N T

Well equipped for the future

For Kuoni, 1999 was both a very successful and turbulent

year. Both turnover and operating profit rose to new record levels.

With such success to its credit, the Kuoni Group need not fear a

comparison with the biggest in the European tourism industry. On the

contrary: Kuoni’s performance has elevated the Groupto the top of

the European tourism league (see page 16).

Following Kuoni’s failed attempt to merge with the UK tour

operator, First Choice, the Executive Board was reorganised and

expanded in July 1999. Under Hans Lerch, the new President of the

Executive Board, Thomas Stirnimann took over the Strategic Business

Unit (SBU) Switzerland. The Executive Board was expanded to in-

clude Konrad Iten as Chief Information Officer and Ibrahim Atallah

as Senior Vice-President of the SBU Incoming and Asia.

7

Daniel Affolter (left)Chairman of the Board of Directors

Hans Lerch (right)President of the Executive Board andChief Executive Officer

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Growth as an end in itself?

We are convinced that there is no critical size for a multinatio-

nal. However, we do believe that a critical size exists in specific

markets and countries. For example, some 200,000 charter passengers

in Denmark represents a good annual figure, but a similar number

would be far too small to survive in the German market.

Our Board of Directors and Executive Board therefore follow

a policy that seeks to strengthen the position of the various group

companies via acquisitions so as to attain a critical mass in each mar-

ket and create a healthy basis for future organic growth. The addi-

tions to the Group in recent months should be seen in this context.

• In March 2000, Kuoni successfully acquired Sita World

Travel in New Delhi, making

our company India’s number one

in all three main operating areas:

Outbound, Business Travel and

Incoming Services.

• Following the announce-

ment in December 1999 that we

were taking an equity holding of

45% in the tour operator

Apollo, which operates in Sweden, Denmark and Norway, plus the

acquisition of the activities of the up-market Danish tour operator

Dane Tours and the travel agencies of Kisbye Rejser, Kuoni has assu-

med the number 3 position in Scandinavia’s tourist industry. This

forms a good basis, from which further organic growth is possible.

• In September 1999, we acquired luxury tour operator Intrav

of St. Louis, Missouri/USA. This gives us an entry into the growing

US market where we intend introducing the successful product range

offered by Kuoni United Kingdom.

Two further moves belong to this same strategic approach:

in summer 1999, we agreed to take a 49% equity holding in the

TUI subsidiary TUI Suisse in Switzerland; we also decided to expand

9R E P O R T O F T H E C H A I R M A N A N D T H E P R E S I D E N T

An international management culture

There is a lot more to being a global company than having

international operations. We are convinced that the ability to success-

fully manage a company on a global basis and to integrate new

subsidiaries into a cohesive

whole is one of the really major

challenges of the future.

Kuoni is well placed in this

respect. As long ago as the 1930s,

our company recognized that

the Swiss market was too small

and opened its first foreign

outlets. Kuoni’s overseas sales

activities in the Incoming segment

were expanded almost 40 years ago when we opened a branch in Tokyo.

Today Kuoni has offices in 27 countries. And this number

is more than just a statistic: It is also symbolic of the Kuoni culture.

The successful management of companies located outside one’s home

market requires an international management culture plus the re-

cognition that a decentralized leadership philoso-

phy is important for long-term success.

Thanks to its history and the many years of

experience of our new management

team in foreign markets, Kuoni is well

equipped to take on future challenges.

And we are proud to have lived an interna-

tional culture for much of our history.

8

“We are proud

to have lived an

international

culture for much

of our history.”

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A word of thanks

Once again in 1999, our staff mem-

bers made an enormous contribution to our

continuing success story. Let us take this

opportunity to say a big thankyou. Without

the full commitment of all our employees

throughout the organisation, we would not be

the successful Group we are today.

Our shareholders also deserve a special word of thanks for

their faith in our company during the turbulent months of last spring.

Our Board of Directors and Executive Board are fully aware

of their responsibilities and will continue to devote their efforts to

building on the success of the Kuoni Group. The new Executive Board

has many years of collective experience in the international tourism

business. They form an excellent team that is well equipped to ride the

ongoing wave of global consolidation in the industry and to success-

fully rise to the challenge of the paradigm change that e-commerce is

engendering in the tourism industry as well.

Daniel Affolter Hans LerchChairman of the Board President of the of Directors Executive Board and CEO

11R E P O R T O F T H E C H A I R M A N A N D T H E P R E S I D E N T

the fleet of Kuoni’s own Swiss charter airline Edelweiss Air with the

addition of an Airbus A330 in November 2000.

At the leading edge of e-commerce

With the purchase of a 12.5% stake in the UK’s “TV Travel

Shop”, Kuoni has demonstrated its conviction that interactive televi-

sion will play an important role

in the changes that are reshaping

distribution. It underlines the fact

that Kuoni is taking an active and

leading part in this development.

In a further move in the

same direction, Kuoni has signed

a declaration of intent to set

up a joint e-commerce venture

with India’s biggest company,

TATA Industries. The plan is to

develop, together with TATA

Consultancy Services, a vertical

travel portal. Some time ago, Kuoni also set up its own project

team which has been granted a generous budget to develop new

e-commerce sales avenues.

10

“Interactive

television will play

an important role

in the ongoing

development

of the future sales

landscape.”

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G R O U P

Excellent operating performanceThe 1999 financial year was influenced

by two main factors: the merger project with

First Choice and the Kuoni Group’s out-

standing operating performance. Group

turnover rose by 21.2%, from CHF 2.9 bil-

lion to CHF 3.5 billion. Operating profit

(EBITA) was up by an impressive 29%,

to a new record of CHF 152.8 million

(1998: CHF 118.4 million). The Group’s

ordinary profit increased by 13.7% to

CHF 117.3 million (1998: CHF 103.2 million). After deduction of ex-

traordinary costs for the merger project with First Choice, the figure is

at CHF 90.5 million (1998: 103.2 million; –12.3%). Ordinary profit

per registered share B was CHF 367 – a new record high. The Board

of Directors proposes to the General Meeting of Shareholders that the

dividend per registered share B remain unchanged, at CHF 110.

The figures for the 1999 financial year have been compiled

using the “European method” of sales calculation. This method

is used by the major European tour operators, and the Kuoni Group

first introduced it for its 1999 semi-annual report. Under the Euro-

pean method the Group turnover contains only commissions from the

sale of leisure and business travel services and tour operating turn-

over. The definitions of sales in the tour operating area have remained

unchanged, however.

13

Max E. KatzExecutive Vice-President Chief Financial Officer

Page 9: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

An analysis of turnover by business unit gives the following results:

• Europe remains the Strategic Business Unit (SBU) with the

highest turnover: CHF 1,067 million (1998: CHF 903 million;

+18.2%). The SBU’s growth through acquisitions was +11.9%, while

internal sales growth was +7.1%.

• The SBU United Kingdom and North America saw strong

acquisition-driven growth (+37.2%), and also defied the market trend

by posting above-average 14.1% internal growth. The positive cur-

rency effect accounted for only 1.9% of the impressive total increase

of 53.2% to CHF 918 million (1998: CHF 599 million).

• The SBU Switzerland (1999: CHF 911 million; 1998:

CHF 844 million; +7.9%) increased internal sales by 5.4%, also sur-

passing market growth.

• The SBU Incoming and Asia benefited from the recovery in

Asia, increasing its turnover again by 15.0% to CHF 451 million

(1998: CHF 392 million). 11.7% growth was recorded internally.

• After a slow start, the SBU Business Travel also ended the

year under review with the turnover up CHF 4 million to CHF 162

million (1998: CHF 158 million; +2.5%). 0.2% of this was internal.

Percentage shares of turn-

over by activities show that the

main emphasis of our operations

clearly lies in our core business

of leisure travel. This sector grew

to 85.1% (+1% point) driven by

acquisition activity. Despite strong

organic growth, Incoming’s

share declined slightly by 0.1%

to 10.3%. Business travel now

makes up 4.6% (–0.9% point)

of the total turnover.

Operating profit (EBITA)

rose by 29.1% from CHF 118.4

million to CHF 152.8 million –

again, an above-average increase.

All units improved last year and

thus contributed to this satisfying

result. At 16%, internal EBITA

growth was higher than the in-

crease in turnover, which means

that margins have improved.

While the currency effect was a

negligible 0.9%, acquisitions

and divestments led to a positive

net increase of 12.2%.

Although the market envi-

ronment in Switzerland has

been highly complex, the develop-

ment of financial income was

extremely pleasing. Another re-

cord figure of CHF 47.4 million

(1998: CHF 43.1 million; +10.0%)

15G R O U P14

Percentage Share of Group Sales 1999

SBU Switzerland: CHF 911 million

SBU Incoming and Asia:

CHF 451 million

SBU Europe: CHF 1,067 million

SBU United Kingdom and

North America: CHF 918 million

SBU Europe: CHF 17.1 million

SBU Business Travel: CHF 15.5 million

SBU Incoming and Asia:

CHF 5.5 million

SBU United Kingdom and

North America: CHF 92.2 million

Percentage Share ofGroup EBITA 1999 per SBU

SBU Switzerland: CHF 37.5 million

Changes in Group Turnover 1995–99

CHF b

4

3

2

1

095 96 97 98 99

Changes in EBITA and Group Profit1995–99

CHF m

150

125

100

75

50

25

095

EBITA Profit

96 97 98 99

Changes in Group Profit 1995–1999per Registered Share B

CHF

400

300

200

100

095 96 97 98 99

SBU Business Travel: CHF 162 million

Page 10: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

Ordinary Group profit per registered share B reached a new

record of CHF 367, continuing the unbroken record of success since

1995. Because this figure falls to CHF 283 per registered share B

once the extraordinary costs for the merger project with First Choice

are applied, Kuoni’s flexible dividend policy (which involves dis-

tributing between 30 and 35% of Group profit to shareholders each

time) would mean a reduction in the dividend. However, since the

costs involved are one-off items which do not influence the Group’s

longer-term performance, the Board of Directors is proposing to

the General Meeting of Shareholders on 16 May 2000 that the divi-

dend per registered share B should remain at CHF 110.

Investment in fixed assets rose sharply in the year under review,

to CHF 168.9 million (1998: CHF 111.9 million; +50.9%). This

increase is primarily due to the acquisition of the three new Airbus

A320-200 which were delivered to our airline Edelweiss Air in the

course of 1999. Further significant investments were made in the IT

sector and we also purchased and renovated property. The invest-

ments were practically fully paid for from the current cash flow of

CHF 156.5 million (1998: CHF 130.7 million; +19.7%).

17G R O U P

was achieved, making a substan-

tial contribution to the Group’s

results. With the purchase of the

new US subsidiary Intrav (then

listed on the Nasdaq), the finan-

cing required for acquisitions

reached a new peak. The securities

holdings kept for this purpose

were sold at a profit by choosing

a time when market conditions

were favourable. As a result, unrealised capital gains were slightly

reduced to CHF 40.6 million (1998: CHF 46.0 million; –11.7%).

The figure for earnings before taxes and amortisation of

goodwill, used for international comparison purposes, came to

CHF 200.2 million (1998: 161.5 million; +24.0%) – the first time in

Kuoni’s history that it has exceeded the CHF 200 million mark.

Expressed as a percentage of the turnover, Kuoni tops the earnings

list, ahead of its ten major European competitors, with a figure

of 5.7%.

Ordinary consolidated profit too reached a new record figure

of CHF 117.3 million, up 13.7% on the previous year (1998:

CHF 103.2 million). After deduction of extraordinary costs of

CHF 26.8 million for the merger project with First Choice, Group

profit came in at CHF 90.5 million (1998: CHF 103.2 million;

–12.3%). It is also worth noting in this context that the Kuoni Group’s

dynamic acquisition strategy is causing a steady rise in the figure

for goodwill amortisation. Internal growth in Group profit was a gra-

tifying 12.6%, with the positive currency effect contributing only

0.8%. As expected, the tax rate rose again in 1999, from 23.7% to

26.3%. This trend is likely to continue in the coming years, as

losses brought forward are being reduced on an ongoing basis and

companies in countries with higher rates of taxation are being

acquired.

16

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It is difficult to judge well in

advance how demand is going to

develop in the travel sector.

Nevertheless, the first

indications in the

current financial year

are encouraging. In

Switzerland, the early

appearance of the most important Swiss brochures and the intro-

duction of a new price structure that offers incentives to book early

have had very positive effects on sales. In the United Kingdom,

bookings for 2000 have made an excellent start, against the market

trend. Our companies in France and Italy too have ended the first

months above budget.

Once again it appears that with our broad spectrum of activi-

ties over a wide range of different regions, we can face the future

with optimism.

Max E. KatzExecutive Vice-President

Chief Financial Officer

19G R O U P

A promising start to the year 2000

On 12 January 2000, the Kuoni Group launched the first bond

issue in the company’s history. The CHF 205 million 2000–2005

convertible bond with a 1% coupon entitles investors to subscribe for

one Kuoni share at a price of CHF 8,905 during its term. This attrac-

tive bond has provided us with the necessary funds for further acquisi-

tion projects on favourable terms, and has made constructive use of

the company’s existing 23,000 treasury shares.

Our growth strategy too is being successfully continued. The

purchase of an incoming agency in Holland on 7 January 2000

has secured Kuoni a leading position in the important Dutch incoming

market. On 18 February 2000, the Group bought 45% of the dy-

namic Scandinavian travel firm Apollo Resor, which is based in Stock-

holm, and at the same time secured an option to purchase a further

30% as of July 2001. On 20 March 2000, Kuoni acquired the busi-

ness of the small but popular Danish tour operator Dane Tours

and the travel agencies of Kisbye Rejser. Dane Tours has a leading

position in the market for scheduled flight holiday arrangements –

a concept which Kuoni successfully offers worldwide.

On 13 March 2000 the Kuoni Group exercised its option to

take up a 49% stake in the Preussag subsidiary TUI Suisse. TUI Suisse

is the Number 3 in the Swiss market,

and has been cooperating with Kuoni

Switzerland in the area of charter flights

and hotels since June 1999. Finally,

on 24 March 2000 Kuoni signed the

contract for the full acquisition of

the successful Indian travel company

SITA World Travel (India) Ltd. The

merger of Sita and Kuoni India, the leading tour operator on

the subcontinent, will create by far the largest tour company in the

fast-growing Indian tourism market.

18

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S B U S W I T Z E R L A N D

Fit for the new millenniumThe Strategic Business Unit (SBU) Switzer-

land reported very good results for 1999

despite the transfer of the Business Travel

department to a separate unit with effect

from 1 January 1999. Turnover rose by

7.9% to CHF 911 million (1998: CHF 844

million) despite the previous year’s high

comparison base. EBITA also forged ahead,

regardless of the difficult market conditions,

recording a 21% gain to hit a new record

of CHF 37.5 million (1998: CHF 31 million). This impressive result

is mainly due to Kuoni Reisen AG’s market leadership in the

beach holiday segment; a flexible approach to the composition of its

products has allowed it to react well to the changing needs of its

customers. The recovery of the holiday destination Egypt also had a

positive impact on sales. In retailing, the separation of Leisure and

Business Travel is now complete, allowing

efficiency improvements in each field.

The subsidiaries – especially Edel-

weiss Air and Railtour Suisse –

are also making gratifying pro-

gress.

21

Thomas StirnimannExecutive Vice-PresidentSBU Switzerland

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CHF 597 million correspond to the adjusted 1998 figure. The new

structure together with rigorous cost management helped boost

income. Sales of our own brand products hit a new peak, with Re-

tailing making a major contribution to Tour Operating’s record

result. Following Martin Wittwer’s appointment to the post of CEO

at our strategic partner TUI Suisse, we appointed Daniel Reinhart

to head the department with effect from 1 July 1999.

Kuoni still leads the Swiss market with its Internet offering

(www.kuoni.ch). This allows the online booking of flights via

the Ticket Shop database which contains the flights of all operators

and last-minute flights. The Internet is still being used primarily

as an information source and the proportion of Internet sales to total

sales remains low. However, the upward trend is very steep, albeit

at a low level.

Edelweiss Air AG:

Switzerland’s most modern fleet is flying high

In its fourth business year, the holiday airline has once again

exceeded its targets, not just in terms of quantitative, but also quali-

tative performance. The readers of Germany’s travel magazine

“Globo” voted Edelweiss Air the number 2 leisure airline in Europe

at the beginning of 2000. Edelweiss Air not only left its Swiss rivals

Kuoni Reisen AG

Tour Operating: Market leadership extended

Tour Operating was able to extend its leading position in the

Swiss market with non-consolidated gross sales of CHF 755 million

(1998: CHF 700 million; +7.9%). The fastest-growing holiday des-

tinations were Egypt, Thailand, Australia, Tunisia and Spain. Margins

improved further despite last year’s major advance. This represents

a particularly solid achievement given that the battle for market share

was hard fought in 1999, a year of excess capacities.

Helvetic Tours, our budget brand, was the major contributor

to our successful capacity management. It presented itself to the

public with a particularly original and bold advertising campaign. The

company is gaining more and more popularity and recognition in

the beach holiday market.

Kuoni Reisen AG

Retailing: Own brand sales hit a record

The wisdom of the successful move to separate the retailing

activities of Leisure and Business Travel was confirmed in the repor-

ting year. The resulting shift in sales once again render compari-

sons with previous years difficult. Non-consolidated gross sales of

23S B U S W I T Z E R L A N D22

Percentage Share of non-consolidated Turnover 1999SBU Switzerland

Kuoni Travel

Tour Operating: 43.5%

SBU SwitzerlandChanges in EBITA

CHF m

50

40

30

20

10

095 96 97 98 99

SBU SwitzerlandChanges in Turnover

CHF m

1000

750

500

250

095 96 97 98 99

Reisebüro Popularis: 6.6%

Edelweiss Air: 4.5%

Railtour Suisse: 4.5%

PRS: 2.7%

Manta Reisen: 2.0%

Privat Safaris: 1.1%

Rotunda Tours: 0.7%

Kuoni Travel

Retailing: 34.4%

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Manta Reisen has only been part of the Business Unit Switzer-

land since November 1998, which means a comparison with the

previous year is not meaningful. Non-consolidated gross sales for 1999

amounted to CHF 34 million. Kuoni and Manta’s combined market

share of the Maldives holiday market is over 60%.

Privat Safaris Reisebüro AG:

Land in sight

After several difficult years, the demand for Kenya holidays

has finally picked up once again and is well on the road to recovery.

Given its quality reputation as an East Africa specialist, Privat

Safaris has benefited from this resurgence of interest to record much

improved 1999 earnings. Prospects for next winter indicate a further

improvement, which will also provide a boost to Private Safaris

(East Africa) Ltd., the Incoming subsidiary domiciled in and operating

from Nairobi. Non-consolidated gross sales at the Swiss subsidiary

Privat Safaris Reisebüro AG amounted to CHF 20 million in the year

under review (1998: CHF 18 million; +11.1%).

Railtour Suisse SA:

On the fast track

For the twelfth time in a row, Railtour Suisse SA, in which

the Kuoni Group now holds an 87% stake, reported record results.

The trend towards taking short trips has provided a further boost

to this Kuoni subsidiary, a rail specialist. Its 1999 non-consolidated

25S B U S W I T Z E R L A N D

Crossair and Balair behind, it also beat the European majors such as

Condor, Hapag Lloyd and LTU.

The year was also dominated by the replacement of the fleet of

three MD 83 with three brand new, environment-friendly, comfor-

table and quiet Airbus A320. Edelweiss Air now owns Switzerland’s

youngest and most modern fleet of aircraft. Non-consolidated

gross sales more or less remained stable at CHF 79 million despite the

fleet replacement (1998: CHF 82 million; –3.7%). Edelweiss Air

is a major Kuoni success story. The expansion of the fleet by an Air-

bus A 330-200, which will allow Kuoni customers to fly long-haul

benefiting from Edelweiss’s comfort and punctuality from November

2000, should give a fresh boost to the company.

Manta Reisen AG:

New products bring success

Despite the coral reef problem (now more or less over) at one

of Manta Reisen’s most important destinations, the Maldives, the

specialist tour operator enjoyed a very successful year. Diving holidays

in particular, as well as the new products Honeymoon Holidays

and India, were able to offset the temporary decline in bookings to the

Maldives, contributing to the positive overall trend.

24

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PRS AG is now well equipped

to reinforce its position as the

third pillar in Kuoni’s Retailing

operations.

Rotunda Tours AG:

A slight drop in demand

Rotunda Tours, a sub-

sidiary specialising in southern Africa, has been unable to escape the

overall slowdown in demand for holidays to southern Africa,

despite its undisputed position as market leader. Non-consolidated

gross sales slipped 7.1%, in line with the general market trend,

from CHF 14 million (1998) to CHF 13 million (1999). Income held

up aided by a policy of consistent cost management and successful

negotiations to improve existing local agreements.

Thomas StirnimannExecutive Vice-President SBU Switzerland

27S B U S W I T Z E R L A N D

gross sales rose by 9.9% to CHF 78 million (1998: CHF 71 million).

Ongoing process improvement has also further improved margins in

spite of low sales per individual booking.

Reisebüro Popularis:

Back on the growth path

After a phase of stabilising last year, the continued expansion of

Helvetic Tours branch offices in 1999 has led to a fresh jump in

sales at Reisebüro Popularis. Sales at its tour operating division Coop

extra Reisen, a direct sales specialist, fell slightly short of last year’s

figure, the more risky beach holiday products (i.e. involving charter

flights) having been eliminated from its range. Non-consolidated gross

sales improved 3.6% from CHF 110 million to CHF 114 million.

PRS AG:

Equipped for the future

The Rewi Reisen, L&M Reisen and Tevy Reisen travel agents,

which operate in the Zurich area, combined

forces in 1999 to form a dynamic group

under the name of PRS AG, which targets

the local market. A comprehensive pro-

gramme of upgrading sales outlets to im-

prove customer comfort in various

locations as well as the restructu-

ring have left their mark on the

sales figures. Non-consolidated

gross sales reached CHF 47 million

(1998: CHF 54 million; –13%).

26

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Our tour operation core business had a brilliant start to the

year as Egypt and Kenya, the two problem destinations of 1998,

showed a healthy recovery. Egypt was a real success story in 1999 and

moved from No. 19 in our league table of destinations to No. 7

in one short year, whilst in Kenya we took pro-active action, gaining

market share and establishing an excellent base for further growth

in 2000. The Far East continued its strong performance with Thai-

land, Singapore and Bali showing growth in excess of 30%,

while the popularity of China (including Hong

Kong) declined.

Strategically, 1999 was a very important

year for Kuoni UK. During the summer months,

Kuoni was constantly in the limelight of the UK

media as a result of merger plans with First Choice.

This high profile exposure did not have any nega-

tive impact despite the fact that the merger did not take

place. We have now focused strongly on our core competence as a spe-

cialist for flexible holiday arrangements to far-away places, offering

tailormade holidays at package tour prices. Despite the consolidation of

the results from direct sales tour operator Voyages Jules Verne (acquired

December 1998), a lower margin business, we still achieved an overall

EBITA margin of 10%. This is well over double the industry average due

S B U U N I T E D K I N G D O M A N D N O R T H A M E R I C A

A defining year1999 was a defining year for our Strategic

Business Unit (SBU). The acquisition

of US tour operator Intrav in September

1999 represented a real milestone in the

SBU’s history and resulted in its enlarge-

ment to SBU United Kingdom (UK) and

North America. Thanks to acquisitions

and internal growth, turnover grew from

CHF 599 million to CHF 918 million

(+53.2%). Combined with another excellent performance of our

core UK tour operation, the new SBU achieved an EBITA of

CHF 92.2 million (+27%) to end the millennium with an outstan-

ding result.

United Kingdom:

Market share increased

As ever, the enormous range of Kuoni worldwide products en-

abled Kuoni UK to balance the changing popularity of various des-

tinations, and not even the well publicised millennium flop would stop

our UK operation from achieving a record turnover of CHF 799

million (1998: CHF 588

million; +35.9%) and

a new best ever EBITA

result.

28 29

Peter DiethelmExecutive Vice-President SBU United Kingdom &North America

SBU United Kingdom and North AmericaChanges in EBITA

CHF m

100

80

60

40

20

095 96 97 98 99

SBU United Kingdom and North AmericaChanges in Turnover

CHF m

1000

800

600

400

200

095 96 97 98 99

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The current distribution of our products via travel agents

(63%) and direct to consumers via the Internet, telephone sales and

the call centre (37%) puts us in an excellent position to make use

of new distribution opportunities which are opening up. Indeed, our

shareholding of 12.5% in the TV Travelshop, acquired in January

2000, confirms our strategy of continuously examining all distribu-

tion options available, whether traditional, new or interactive.

Maintaining IBU business strategy

The Independent Business Units (IBUs) continue to focus on

further expansion in their respective niche markets of Sports,

Incentives and Student Travel as well as Trade Fairs, travel to the Far

East and direct sales (Voyages Jules Verne and The Travel Collection).

They develop and distribute the products according to the very

requirements of their niche business while at the same time benefitting

from the financial strength, back office facilities and general infra-

structure of the Kuoni UK Group.

North America:

A great potential for further development

The acquisition of Intrav in September 1999 represented

a real milestone in the history of the SBU. We analysed the American

market in depth and came to the conclusion that there was a great

potential for further development. The acquisition of Intrav, a very

profitable specialist tour

operator (consolidated in

the group figures for six

months effective July 1999)

provides Kuoni with an

opportunity to further de-

velop the top end of the

small ship and private jet

business, whilst at the same

31S B U U N I T E D K I N G D O M A N D N O R T H A M E R I C A

to our product differentiation and niche market

position in the UK leisure market.

There has been much talk about the so-

called «directional selling» by the retail divisions

of the vertically integrated travel companies

like Airtours, Thomson and Thomas Cook. The

policy introduced in 1998 reduced the number

of tour operators sold in each retail shop. How-

ever, as Kuoni has a strong brand with a clear

product differentiation compared with the in-

house products of the above mentioned travel

companies, this business strategy actually in-

creased, rather than reduced our market share

for long-haul holidays.

This report on the United Kingdom would not be complete

without mentioning our annual awards. 1999 was indeed a vintage

year. We won the coveted Golden Globe award – voted by travel

agents – for «Britain’s Best Longhaul Tour Operator» for the 18th

consecutive year. The readers of the «Daily Telegraph» voted

Kuoni «Britain’s Best Tour Operator» and in addition, we received

numerous accolades for best operator to selected destinations

such as Malaysia, Sri Lanka, Thailand, the Maldives and Kenya.

Opening new distribution channels

In 1999, we also introduced Britain’s first interactive holiday

web site, www.kuoni.co.uk, where holidays can be booked on the

Internet without any manual intervention. The site has already won

awards for its user friendliness and functionality and during the

current year we shall develop features which are more advanced than

we thought possible only a year ago. Call centre efficiency further

improved and with the introduction of our VIP helpline for regular

Kuoni clients, we have enhanced the level of service well beyond

what is currently available in the industry.

30

Page 18: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

promotion to these key positions within the Kuoni Group. I myself

will continue to assume the responsibility as Executive

Chairman of Kuoni UK and North

America and remain a member

of the Executive Board of the

Kuoni Group.

At the time of writing,

the UK travel industry is

receiving quite some bad press.

Very high discounts offered for summer 2000 sales, increased first

quarter losses and the slow growth of the total market had a very

negative impact on the share prices of the UK-quoted vertically inte-

grated companies. No doubt it is too early to draw any conclusions,

as much will depend on the balance of supply and demand for

the remainder of the year. As to the SBU United Kingdom and North

America, there is no need for being concerned. Bookings are up on

the previous year, costs are under control and profit margins are over-

all on target. We shall make additional investments in new techno-

logy solutions but, force majeure notwithstanding, we expect to kick

off the new millennium with another good year.

It now remains for me to thank all the business managers

and their teams for their great enthusiasm and continuous support

which produced the best-ever results in the history of our SBU.

Peter DiethelmExecutive Vice-President SBU United Kingdom & North America

33S B U U N I T E D K I N G D O M A N D N O R T H A M E R I C A

time allowing us to roll out the successful Kuoni UK concept of tailor-

made holidays at package tour prices.

As in the UK, we expect our US operation to maintain EBITA

margins well above industry norms and to concentrate on niche

markets rather than high-volume mass market tour operating activi-

ties. During the current year we intend to establish a firm and

cost-efficient platform for growth, to make investments into new

distribution channels (including the Internet) and to prepare the

company for the launch of

new products in 2001.

Our hotels in the

Caribbean – Hawksbill in

Antigua and Discovery

Bay in Barbados – are also

consolidated in the SBU

figures. They do not have a

material impact as much

of the business comes from

the Kuoni group compa-

nies and turnover is elimina-

ted on consolidation.

SBU Outlook:

The future looks bright

In October 1999, we re-organised the top management of the

newly enlarged SBU: Sue Biggs, previously Deputy Managing Direc-

tor UK and with Kuoni for 18 years, was promoted to Managing

Director of Kuoni’s UK tour operations. Ian Coghlan, who has been

with Kuoni for 14 years, became CEO of the newly acquired

Intrav. Our strong business philosophy of «quality before quantity

and profit before market share» will therefore live on and the

day-to-day management rests indeed in very capable hands – my

sincere congratulations to Sue and Ian for their well earned

32

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S B U E U R O P E

Successful restructuringThe Strategic Business Unit (SBU) was

restructured in the course of the year under

review. It has been renamed SBU Europe

(formerly: International), and the sub-

sidiaries in Asia have been transferred to

SBU Incoming and Asia. Turnover of the

now smaller SBU Europe rose from

CHF 903 million to CHF 1,067 million

(+18.2%). EBITA increased by

CHF 0.3 million to CHF 17.1 million

(1998: CHF 16.8 million; +1.8%).

With the exception of Austria and Denmark, the companies be-

longing to SBU Europe operate in the long-haul segment and were

more or less unaffected by the problems in Kosovo and Turkey

at the beginning of 1999. They recorded a gratifying

volume of bookings in the first three quarters

of the year. Earnings slowed in a sluggish fourth

quarter when the millennium changeover led

to a marked decline in travel activities

in all markets.

35

Marcel HerterExecutive Vice-PresidentSBU Europe

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N-U-R Neckermann also operates in some of the new markets

bordering Austria. A 25% increase in Hungarians holidaying with

N-U-R Neckermann was an especially good result. The start of opera-

tions in Slovakia was more difficult, where targets have not been

met thus far. N-U-R Neckermann has also been operational in Slove-

nia since May 1999.

Kuoni Reisen Veranstaltungs AG made further progress in 1999

improving turnover by 12.8% to CHF 44 million (1998: CHF 39 mil-

lion). The most popular destination, accounting for around 23% of

all passengers, was again the USA, followed closely by beach holidays

and city breaks in Europe.

Asia specialist Allround Travel International (ATI) did not

match previous-year turnover of CHF 12 million, which slipped by

–25% to CHF 9 million. Nonetheless, earnings matched the previous

year’s thanks to improved margins.

Retailing: A quantum leap

Reisebüro Kuoni Ges.m.b.H, our retailing organisation in

Austria, developed especially well in 1999, performing a veritable

quantum leap. In spite of a subdued market characterised by a conti-

nuing fall in airline commissions, retailing posted a sharp increase

37S B U E U R O P E

Austria:

Above-average results

In spite of the rather weak market, which was characterised by

a surge in domestic tourism, the ongoing concentration process

in the industry and a fierce battle for market share, our companies in

Austria once again posted results that were above-average.

Tour Operating: A marked improvement

N-U-R Neckermann Reisen AG and Kuoni Reisenveranstal-

tungs AG, in which Kuoni holds a 51% majority stake, posted sharp

improvements in both turnover and income. With turnover jumping

by 13.1% to CHF 294 million (1998: CHF 260 million), N-U-R

Neckermann further boosted its market share. Results were helped by

high flight occupancies and a targeted price and product policy.

Greece was the number one holiday destination, with over 16% addi-

tional visitors, followed by Spain.

36

SBU EuropeChanges in EBITA

CHF m

20

15

10

5

0

–595 96 97 98 99

SBU EuropaChanges in Turnover

CHF m

1000

750

500

250

095 96 97 98 99

Percentage Share of Turnover 1999 SBU Europe

Austria: 34.2%

Spain: 2.8%

Netherlands: 5.5%

Denmark: 14.3%

Italy: 22.2%

France: 21.0%

Page 21: ANNUAL REPORT 1999 - Chinese University of Hong Kongpersonal.ie.cuhk.edu.hk/~sjaggi/misc/travel/kuoni.pdfKuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich Phone: (+41) 1-277 44

sition by 25%, with a turnover of CHF 153 million in 1999. The

brand name “Alletiders”, which was launched in autumn 1998 and

has a meaning akin to “super”, has already achieved significant

brand recognition in the market thanks to major investments in the

year under review and enjoys a

top-class reputation.

Annual results would have

been even better had Christmas

and New Year business in Den-

mark not been even more sluggish

than it was in the rest of Europe.

A number of charter seats had to

be sold at last-minute prices. With management and staff continuing to

put in an excellent performance and with the company extremely well

positioned within the competitive landscape, we are very confident for

the future.

France:

Sustained upward trend

Kuoni France again achieved an above-average performance in

1999. In the face of severe competitive pressures in the market, it

not only succeeded in increasing turnover by 9.3% to CHF 224 mil-

lion (1998: CHF 205 million), but once again recorded faster growth

in profit than turnover. Tour Operations performed particularly

well, with our traditional holidays as well as our destination specialist

Scanditours enjoying increasing popularity. In addition, the stream-

lining of structures has boosted productivity still further.

The retailing network in the year under review was augmented by

a branch in Toulouse, but nonetheless underperformed last year’s result,

while alternative sales channels developed at an above-average rate.

Sales in supermarkets enjoyed the most rapid increase. Our customers

have also been able to book travel arrangements with our French subsi-

diary interactively and directly via the Internet since November 1999.

39S B U E U R O P E

in its sales, income and own brand market share. Of the jump in turn-

over of around 40% to CHF 14 million (1998: CHF 10 million),

25% derives from acquisitions, with the other 5% due to organic

growth resulting from the consistent implementation of quality and

process standards.

Including Restplatzbörse and Reisebüro Cosmos Ges.m.b.H.,

which was acquired in the year under review, Kuoni now has its own

distribution network of 35 tourism sales outlets, plus a further 28

(Kuoni Travel Partner) operated by franchisees. The joint venture with

Wüstenroth in the area of alternative distribution has already excee-

ded targets in its first year.

Restplatzbörse Ges.m.b.H., specialised in the sale of last-minute

seat capacities, increased turnover by 21.4% (1999: CHF 3.4 million;

1998: CHF 2.8 million), which was again far better than the overall

market performance and underscored its market leadership in this area.

Denmark:

Down the fast lane with “Super”

Alletiders Rejser A/S, acquired by Kuoni in October 1998,

exceeded the sales target set for the company at the time of the acqui-

38

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gains in productivity and accessibility. These measures are being

supplemented by the targeted expansion of the direct sales channel

Net-Vacations. In spite of operating problems, the specialist

journal “Reiserevue” again voted Special Traffic the best long-haul

operator, the best specialist, the best USA operator in Holland,

as well as awarding the company the number 2 accolade for Carib-

bean and Far East tours.

Spain:

A positive trend

The introduction of restructu-

ring measures at Kuoni Spain in

1998 had a positive impact in

the year under review. The ero-

sion in both sales and income was

halted, while market acceptance

and product competence were re-

established. Despite still low turnover growth of just 3.4% to

CHF 30 million (1998: CHF 29 million), earnings clearly improved

due to strict cost management and more systematic marketing.

The newly consolidated structures enabled charter flights to the Mal-

dives to be relaunched, enabling the Spanish subsidiary to recapture

this interesting niche market. Once again, the USA was the lea-

ding holiday destination, with a 32% market share and an entirely

new product range on offer. Asia and the Maldives followed,

with 21% and 18% respectively.

Marcel HerterExecutive Vice-President SBU Europe

41S B U E U R O P E

Italy:

Consistent expansion of tour operations

In 1999, our Italian joint venture Kuoni Gastaldi Tours S.p.A.

successfully pushed ahead with the refocusing of its business units

commenced in 1998. The company reduced the proportion of conso-

lidator (flight only) business as planned but was able to offset this

entirely by increased sales of traditional holiday arrangements. The

turnover remained steady at last year’s level of CHF 237 million

(CHF 239 million; –0.8%) in spite of a sluggish December. Nonethe-

less, results were better than budgeted.

Australia and the US are the company’s most important and

most popular scheduled flight destinations and now account for

over 50% of sales. Kuoni Gastaldi has now established itself as the

market leader in Australian holidays. The range of charter desti-

nations was expanded to include the Dominican Republic and Mexico

which are very popular in the Italian market.

Netherlands:

In a phase of restructuring

Rapid growth in recent years signalled the need for a structu-

ral improvement

at our Dutch sub-

sidiary Special

Traffic and triggered

a complete company

reorganisation in the year

under review. As a result,

turnover improved by just

1.7% from CHF 58 million to CHF 59 million.

The new management has introduced changes including a new

IT system in the front and back offices. These should enable the

company to react more quickly and efficiently to future changes in the

market. The complete redefinition of processes should lead to major

40

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Austria:

Benefiting from the acquisition of Cosmos

Our Austrian business travel segment is developing well and is

benefiting from the 1999 acquisition of Reisebüro Cosmos Ges.m.b.H.

Its Business Travel unit has been merged with BTI Austria. The

integration of the two Business Travel units has been smooth and the

positive impact of synergies is

already being felt.

BTI Austria reported 1999

turnover growth of around

36% to CHF 7.1 million (1998:

CHF 5.2 million). Organic

growth excluding the acquisition

was around 7%.

Germany:

BTI Euro Lloyd confirmed as top 3 operator

The integration of the former Kuoni Reisen GmbH and Euro

Lloyd GmbH, acquired in February 1998, is now complete. The

German subsidiary BTI Euro Lloyd GmbH & Co. KG, which was

43S B U B U S I N E S S T R A V E L

A promising launchThe Strategic Business Unit (SBU) Business

Travel, newly created on 1 January 1999,

enjoyed a successful launch. Prior to

this, each country’s business travel opera-

tions had been handled by the relevant

national subsidiary. Despite difficult mar-

ket conditions which have seen airlines

cutting their commissions worldwide, the

new SBU can look back on a good year.

Turnover, which newly comprises only

commissions and service fees from business travel retailing as

a result of the change in turnover reporting (see page 13), exceeded

expectations with a rise of 2.5% from CHF 158 million to

CHF 162 million. EBITA improved by an

outstanding

61.5% to

CHF 15.5 million

(1998: CHF 9.6 million). As part of

its strategic alliance with the global joint

venture Business Travel International, the SBU operates under

the name of BTI, focusing on Central European markets.

42

Reto BacherExecutive Vice-PresidentSBU Business Travel

SBU Business TravelChanges in EBITA

CHF m

20

15

10

5

095 96 97 98 99

SBU Business TravelChanges in Turnover

CHF m

200

150

100

50

095 96 97 98 99

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Retailing in mid-1998. The result includes trade fair travel revenues

which have been part of the Business Travel division since 1999

(CHF 2.5 million).

In Switzerland, BTI has reacted to cutbacks in airline commis-

sions by introducing a service fee and modifying agreements with

clients. Corporate clients have generally accepted the introduction of

fees for travel services which they now recognise as value-enhancing.

Consultancy services by Key Account Management, new products

and IT system consultancy generate new income flows that contribute

to our earnings target.

Reto BacherExecutive Vice-President SBU Business Travel

45S B U B U S I N E S S T R A V E L

born out of the merger, has successfully confirmed its position as

top 3 operator in the German business travel market following

the reorganisation and streamlining of its organisational structure.

Nonetheless, some merger-related client defections, which did not take

effect until 1999, could not be fully offset by new client acquisitions.

Turnover slipped from CHF 96.0 million to CHF 87.3 million, a drop

of –9.1%. However, the reorganisation gave EBITA a noticeable

boost. The Leisure and Group

Tours segments belonging to the

parent company as well as the

subsidiaries reported satisfactory

growth.

With the airlines cutting

their commissions further, the

German business travel market

remains difficult. BTI Euro Lloyd

is responding to the challenges ahead with the consistent introduction

of service fees and a new strategic business focus.

Hungary:

Steady growth

BTI Hungary (Kuoni Utazás Kft.) reported an increase in turn-

over from CHF 0.4 million last year to CHF 0.5 million in 1999.

The remarkable 25% jump is attributable to organic growth. BTI

Hungary improved performance and outpaced overall growth in

the Hungarian market.

Switzerland:

Market leadership further reinforced

1999 was a successful year for BTI Switzerland. Turnover

forged ahead by around 20%, jumping from CHF 56.0 million to

CHF 67.5 million. This was the result of both organic growth

and shifts deriving from the separating of Leisure and Business Travel

44

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S B U I N C O M I N G A N D A S I A

Major improvementsOur subsidiaries in India and Hong Kong,

Kuoni Travel (India) Ltd. and P&O

Travel Ltd., have been migrated to form

part of the Strategic Business Unit

(SBU) Incoming and Asia in the wake

of the reorganisation of the former

SBU International (now SBU Europe).

The expanded SBU has fundamen-

tally developed very positively, although

trends in the different national organi-

sations were mixed. Total turnover jumped 15% to CHF 451 mil-

lion (1998: CHF 392 million) while EBITA underlined the

positive trend with an impressive contribution of CHF 5.5 million,

equivalent to some 160% increase on the previous year (CHF 2.1

million). This is mainly due to the recovery of the Far Eastern mar-

kets following their recent economic troubles.

Incoming Services Europe:

The turnaround resumes

Our core business, Incoming Services Europe, is benefiting from

the fact that its source markets in the Far East such as Taiwan, Korea

and especially Thailand have now more or less returned to the level of

economic prosperity they were enjoying prior to the Asia crisis of

1997. Helped in addition by an excellent performance from manage-

ment and staff in Japan, turnover grew 19.2% to CHF 329 million

(1998: CHF 276 million).

47

Ibrahim AtallahSenior Vice-President SBU Incoming and Asia

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Kenya as a holiday destination. The positive trend is continuing;

the company has been restored to health and we are optimistic for the

future.

Asia:

Hong Kong market remains sluggish

Hong Kong is still burdened by the economic woes wrought

by the Asia crisis in 1997 and the return of the territory to Chinese

rule. Consumer confidence remains muted, and our joint venture

P&O Travel failed to meet our expectations. Turnover decreased by

–11.3% from CHF 57.3 million to CHF 50.8 million. The competitive

environment is very fierce with participants fighting for a share of

a smaller market, and this is exerting extreme pressure on margins.

In contrast, P&O Singapore achieved a satisfactory result.

India:

Trend confirmed

Once again in the year under review, Kuoni Travel (India) Ltd.

recorded an excellent result. Turnover jumped by an impressive

29.5% to CHF 40.4 million (1998: CHF 31.2 million), thereby fulfil-

ling our high expectations. The company was able to build on its

position as market leader for guided tours overseas. The positive gene-

ral economic development in India also underscores our belief that

we made an excellent investment when we acquired Kuoni Travel

India in 1996.

Ibrahim AtallahSenior Vice-President SBU Incoming and Asia

49S B U I N C O M I N G A N D A S I A

Despite fierce competition in Japan, which remains our most

important source market for holidays to Europe, growth in both

sales and margins was above-average. Our US source market was im-

pacted negatively by the war in Kosovo in the first half of 1999, but

recovered in the second half to produce a satisfactory full-year result.

The turnaround in the division, which began in 1995 and

suffered a temporary setback in 1997 due to the Asia crisis, has now

resumed. We are very confident about business in 2000, with the

brighter economic outlook and much improved consumer confidence

having spread across the entire region including Japan.

Greece:

Successful second semester

Both of our Incoming subsidiaries in Greece, Hellenic Tours

and Hellenic Island Services, surpassed our expectations in 1999.

The first six months were very difficult for Greece as a holiday desti-

nation given the war in Kosovo, but losses were quickly offset

from July onwards. By year-end, turnover slightly exceeded

the previous-year level of CHF 26 million. A parallel

improvement in margins meant Greece achieved a new

record result.

Kenya:

Moving ahead

Our East African subsidiary

Private Safaris (East Africa) Ltd.,

also an incoming operator and part

of the Kuoni Group since May

1998 saw a doubling of turnover

from CHF 2.7 million to

CHF 5.0 million in 1999.

This underscores the

renewed attractiveness of

48

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I N F O R M A T I O N T E C H N O L O G Y

Exploiting synergiesInformation technology (IT) is becoming

increasingly important as a supporting

instrument for achieving the Group’s busi-

ness objectives. In line with this growing

significance, IT was made into a separate

Group unit in October 1999. This decision

is a recognition of the fact that IT activi-

ties across the Group are becoming more

and more challenging, complex and costly,

and therefore need to be coordinated at

Group level.

Our motivation for grouping IT resources together at Group

level is to achieve the following aims:

• Improved co-ordination of the various IT projects within the Group

• Increased global use of synergy potential

• Optimisation of costs

• Concerted use of IT, optimally geared to company strategy, to

achieve Group aims and to secure Kuoni’s market position by taking

early advantage of forward-looking IT initiatives.

A large number of IT activities were undertaken in the year

under review. Of these, three

major Group-wide projects

stand out.

51

Konrad ItenSenior Vice-President Chief Information Officer

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for future development. The members of this

team have been relieved of day-to-day

responsibilities so that they can concen-

trate fully on the task in hand. At coun-

try level meanwhile, our subsidiaries

are leading the field in a number of

different markets, pushing ahead

with the development of their Inter-

net sites. At both levels, the aim also

is to set us apart from the competi-

tion in the global electronic market-

place, and to offer customer-oriented,

clearly positioned solutions with uniform

business processes.

It is a tribute to the tireless commitment

of the entire unit that we were able to success-

fully launch a large number of projects in the year under review.

I should like to express my gratitude to all involved. I am motivated

and confident that we will achieve the ambitious aims we have set

ourselves for the year 2000.

Konrad ItenSenior Vice-President

Chief Information Officer

53I N F O R M A T I O N T E C H N O L O G Y

Y2K: Successful millennium changeover

In order to ensure that the millennium changeover passed off

without a hitch, we launched our Y2K project way back in 1997.

Our main aim was to spend as much as was necessary, but as little as

possible. In this we were successful, and Kuoni began the year 2000

without any problems of any kind. One valuable side-effect of

the project is that it has allowed us to compile a comprehensive and

detailed IT inventory at Group level, which will continue to be ex-

tremely useful in the future.

ACE: Ultra-modern back-office system

The aim of the ACE project is to replace the mid-office appli-

cation OPAL, which is used in our branch offices in Switzerland and

Austria to process customer orders “behind the scenes”. In fact,

though, the project involves much more than simply replacing an out-

dated distribution program: ACE, which we have been gradually

introducing since last year, provides our travel agencies with an ultra-

modern communications infrastructure that allows multiple use,

leading to a further substantial optimisation of procedures.

E-commerce: Fast-growing sales channel

E-commerce is a fast-growing sector of the future, and for the

travel industry it represents a special challenge. The Kuoni Group,

aware of the economic potential that is released by the combination of

information technology and telecommunications, is active on a

number of fronts. At Group level, a core team is developing scenarios

52

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55T H E K U O N I N E T W O R K I N E U R O P E54

Leisure Travel Business Travel Incoming� � �

London

Manchester

� �� �

København ��

Madrid��Barcelona

Valencia

San Sebasián

Bordeaux

Grenoble

Lyon

Strasbourg

Mulhouse

Freiburg

��

Amsterdam

Paris

Metz

Lille

��

���

Nice

Genova��

Roma

Napoli

��

Catania

Palermo

��

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Bologna

Pescara

Bari

Livorno

Graz

Salzburg

Innsbruck

KonstanzLinz

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���

Zürich�

Athínai��

Iráklion

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��

Berlin

Stockholm

Köln

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Frankfurt

Nürnberg

�München

Essen

��Budapest���

Wien

Györ

����

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T H E K U O N I N E T W O R K I N A S I A 57T H E K U O N I N E T W O R K I N A M E R I C A56

� ��

��

��

Atlanta

St. Louis

Antigua

Mumbai

New Delhi

Bangkok

Hong Kong

Taipei

Seoul

Tokyo

Fukuoka

Nagoya

Osaka

Singapore

Barbados

Incoming Hotels� �

Leisure Travel Incoming� �

� Leisure Travel

�Beijng

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59T H E K U O N I N E T W O R K I N S W I T Z E R L A N D58

ZürichDietikon

Zollikon

Regensdorf

���

Genève���

Konstanz

�Kreuzlingen�

Frauenfeld

�Rorschach

��

Bülach

��

Meilen�

Uster

��

Pfäffikon�

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� Rheinfelden

��

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��

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Zug ��

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Chur ��

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Bern

��

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� Sursee

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�Neuchâtel

Lausanne��

Nyon

Sion

Interlaken�

Thun

Fribourg

Payerne

�Yverdon-les bains

��

Ecublens

Renens

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� Lugano

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Emmenbrücke

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O U R M A R K E T

Top ten keep on growingThe drive for growth of Europe’s top ten travel companies continues unabated. Following major in-creases in turnover in 1998, the European “giants”continued to grow in the year under review – albeit at a less rapid rate. For the time being the focus is on consolidating new acquisitions.

Last year saw new records in Europe’s two biggest tourism

markets, Germany and the UK, with further increases in both sales

volumes and passenger numbers registered by the leading ope-

rators. Britain’s Thomson Travel and Airtours as well as Germany’s

TUI Group and C&N are fully vertically inte-

grated travel groups: As well as being

tour operators, they own travel agencies,

hotels, airplanes, incoming agencies and,

in some cases, ships. Whereas British

operators are particularly keen to expand

their transport portfolios, their German

counterparts continue primarily to boost

their ownership of hotels. The strategies

are nonetheless identical: both aim to

strengthen control over and increase the number of revenue streams,

enabling the vertically integrated company to enhance earning

power and exert a greater influence on quality throughout the entire

value chain. However, a strategy of this nature does conceal an in-

creased level of risk. If bookings to a certain holiday destination sud-

denly collapse – as happened last year in Turkey – empty hotels

can have a big negative impact on profits.

Two companies were in the spotlight in 1999 as the European

tourism sector continued to consolidate: the UK’s First Choice and

61

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For the first time in 2000, TUI turn-

over will also include Thomas Cook,

boosting the total to DEM 20 billion

(CHF 16.5 billion). TUI, also known

in Germany as the “red camp”, has

further enhanced its position with the

takeover of L’Tur, a last-minute

operator, and last year grew faster

than the tourism market as a whole.

Airtours and C&N follow

in second and third place in the Euro-

pean top ten. 1999 turnover at

Airtours exceeded CHF 9.7 billion,

with profits amounting to CHF 390

million1) for the past year. The UK

tour operator was in takeover mood

in 1999. Given its market presence

in Scandinavia, Germany and the US and its numerous acquisitions

last year, Airtours records a big jump in profit.

The German C&N is 50% owned by Lufthansa and 50%

by Karstadt/Quelle. Last year, turnover of the so-called “yellow camp”

grew to CHF 7.5 billion. The main focus of C&N’s activities,

besides its Condor airline, is its tour operations which it markets

through the Neckermann, Terramar, Aldiana, Air Marin, Kreutzer,

Bucher and Fischer brands. C&N owns 1,300 travel agencies and

238 hotels and club facilities.

1999 was less successful at Thomson Travel. A new manage-

ment team was installed following a drop in 1999 profits1) from

CHF 318 million to CHF 194 million. Its first task is to improve pro-

fitability in the company’s core home market, the UK, before em-

barking on any new foreign takeover bids. Thomson owns Britannia

Airways, the Lunn Poly chain of travel agents, Fritidsresor – the

number two operator in Scandinavia, and recently acquired Finnmat-

63O U R M A R K E T

Germany’s DER, a subsidiary of Deutsche Bahn AG. The takeover

battle between the Kuoni Group and Airtours for First Choice domi-

nated the first half of the year. After the merger between First

Choice and Kuoni failed in July due to opposition from First Choice

shareholders, although the management of both companies was in

favour, the hostile attempt by Airtours to take over First Choice was

rejected by the EU Competition Authorities in September. In the

bidding process for DER, Airtours also came second, with Rewe, the

German trading and tourism group, prevailing.

No other important German bulk tour operators is left for

sale, and TUI and C&N jointly command some 50% of the

German tour operations market. In the UK market, the cards have

been dealt as well. Britain’s big four tour operators, Thomson,

Airtours, First Choice and Thomas Cook (TUI Group), control over

two-thirds of the tour operations market as well as three-quarters

of retailing through their own travel agents. In contrast, the French

market is much less consolidated. The overall foreign tourism

market is only one quarter the size of Germany’s, and different rules

apply. The French tend to make their own independent

travel arrangements, giving French bulk tour opera-

tors a lot less leverage. Club Méditerranée

and Nouvelles Frontières still lead the market.

Following a change of name, Europe’s

number one operator is now called TUI

Group (formerly HTU or Hapag

Touristik Union). The TUI Group

is owned by the German group

Preussag. Of the latter’s

DEM 32 billion turnover,

TUI contributes 44%, and

CHF 493 million to operating

profit1). The TUI Group owns over

3,600 travel agencies across Europe.

62

0 5 10 15

TUI Group

Airtours

C&N

ThomsonTravel

Kuoni

Rewe

LTU

First Choice

NouvellesFrontières

ClubMéditerranée

in CHF billion.

* Because the European travel groups do not

use the same accounting principles, sales figu-

res are not always directly comparable.

1999 turnover in CHF of the topten European travel companies*

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O U R M A R K E T

kat of Finland. Thomson’s 1999 turnover exceeds CHF 6 billion.

Numbers 5 to 8 in the European league table have a turnover

of CHF 3 to 4 billion each: they are the Kuoni Group, LTU, Rewe

and First Choice. The Kuoni Group achieved a record turnover

of CHF 3.5 billion2). With acquisitions in Scandinavia (Apollo, Alle-

tiders, Dane Tours, Kisbye Rejser), the USA (Intrav), Holland

(Inter Holland Travel), Austria (Cosmos) as well as the latest expan-

sion in the merging market India (SITA World Travel), Kuoni has

underscored its leading position among European travel companies

since the beginning of 1999. Germany’s LTU Group, in which

SAir Group has a 49.9% stake, staged a recovery after two years of

plunging profits. Meanwhile, Rewe Touristik has become another

big player in the German market: the trading company, which already

owns the tour operators ITS and Atlas, boosted its tourism turnover

through the acquisition of DER to over CHF 3 billion. First Choice,

with operations in the UK, Ireland and Canada, also reported a turn-

over exceeding CHF 3 billion in 1999.

The two French tour operators Nouvelles Frontières and Club

Méditerranée fill slots nine and ten in the European top ten.

1) Profit figures cannot be directly compared due to the different tax regimes in individual countries.

2) Group turnover has been calculated on the following new basis: commissions from the sale of leisure and business travel services and tour operating turnover.

64 O U R C O M P E T E N C I E S

Leisure TravelLeisure travel, our core activity, is the strongest pillarof our business operations, contributing 85% togroup turnover. It consists of Tour Operating, whichcreates the holiday “product”, and Retailing whichsells that product professionally.

Producing, organising and

retailing holidays are our core com-

petencies. Tour Operating selects

the most attractive destinations, con-

tracts with hotels and other service

providers such as transportation

companies, buys charter quotas,

identifies competent local agents and

organises transfers and excursions with them. At major destinations,

we also establish our own local presence. In the mid-to-upper

price segment, we sell leisure holidays under the Kuoni brand in our

home market of Switzerland; but the Kuoni brand also has an

excellent name for quality in other countries like the United Kingdom

and France.

In Switzerland, the Group also operates under the budget brand

Helvetic Tours and offers a number of specialist brands in a variety

of niche markets. In addition, we own Edelweiss Air, our own Swiss

charter airline. The subsidiaries both in Europe and overseas use a

similarly differentiated system of tailor-made branding.

In Retailing, it is our business to sell our holiday products from

a professional platform. In Switzerland, for example, we have

our own network of 120 sales outlets. Most of our subsidiaries are

also working intensively on the development of alternative distri-

bution channels such as the Internet, digital TV and direct sales via

call centres.

65

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IncomingWhether it’s a snowmobile safari in Lapland, a gour-met trip back to Caesar’s ancient Rome, or a heli-copter flight over the Loire valley – the wide range ofservices offered by Incoming is tailor-made. Foreign travel agencies form the bulk of Incoming’scustomers.

Incoming offers foreign tour operators a professional orga-

nising capability for overland holiday arrangements for both

groups and individuals. While our subsidiaries in Greece and Kenya

work mainly with European customers, the focus of our 476 staff

at Incoming Services Europe is on servicing the needs of customers in

the US, Japan, India and other Asian countries on their travels in

Europe. The eleven European “Destination Management Companies”

also work for travel agencies and their customers from South

America, the Middle East and Eastern Europe.

The classic tour is not the only product in demand. Customer

requirements also include special interest and incentive trips, semi-

nars, congresses and educational tours. For example, a Japanese tour

group might be interested in seeing how genuine Swiss cheese is

made or how a real Austrian apple strudel is baked.

It may be old hat, but romantic chalets, stunning glacier land-

scapes and a trip to the Jungfraujoch at the Top of Europe are still

the highspots of a dream holiday to Europe for most foreign tourists.

67O U R C O M P E T E N C I E S

Business TravelThe days are long gone when a business travel spe-cialist was just there to offer traditional travel adviceand provide the travel documents. What’s neededtoday is the ability to manage the business travel bud-get of our corporate customers. This means not justkeeping costs under control, but also reducing them.

“Travel and Entertainment” is frequently one of the biggest

cost factors in a company’s spending budget. And its importance is

growing as the volume of travel increases on the back of accelerating

globalisation in the world eco-

nomy and the greater need for

global communication in multi-

national organisations.

The role of a business travel

specialist is therefore no longer

just the efficient organisation of

clients’ business travel activities,

but also primarily the attainment of a substantial reduction in

their travel costs. This can be achieved at three levels: cost-effective

travel expenditure (optimising purchasing), structural costs (inhouse

units or outsourcing to travel agents) and process costs (optimi-

sing internal processes in the organisation). Here, the new media such

as the Internet and system-based solutions like online booking systems

are playing an increasingly significant role.

Under the BTI brandname, Kuoni’s business travel unit offers

tailored solutions to the two major client segments: small and

medium-sized enterprises (SMEs) and major national and multina-

tional groups.

66

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Zanzibar, the lack of the necessary infrastructure is generally one of

the main hurdles to the development of the tourist industry. For

a travel destination to become a charter destination, there has to be

accommodation available that

meets a certain standard. There is

also a need for airports that can

handle larger planes, as well as ade-

quate roads and transportation.

As well as getting an offer from

the charter airline Balair/CTA for

a Zurich–Mombasa–Zanzibar flight,

information had to be gathered on flying rights, runway lengths,

fuel availability and complementary tourist infrastructure. A suitable

agency also had to be signed up. Obtaining sufficient hotel capacity

proved less than easy. Moreover, other European tour operators had

begun to show a major interest in the new tourist destination.

Finally, the island government also wanted to meet the Swiss

tour operator. The Zanzibar president was keen to discuss the

impact of tourism on his mainly Moslem population. He

especially sought to ensure that tourist behaviour would

respect local habits and customs. Private Safaris believes

it to be very important that the socio-cultural aspects

of a new holiday destination be handled with care

and respect, giving tourism the chance to develop

a positive image.

Our careful preparations have borne

fruit. In the meantime, planes from Italy, Ger-

many and Kenya are landing in Zanzibar too.

69O U R C O M P E T E N C I E S

Pioneer in the Indian OceanPrivate Safaris, a subsidiary of Kuoni Switzerland, hasentered the charter market for holidays to Zanzibar,becoming one of the first European tour operators tocover this corner of Africa. It needs a lot more tolaunch a new destination successfully than negotiatingcontracts for plane seats, hotel beds and local servi-ces: a large measure of understanding of the customsand geography of the newly-featured location is aprerequisite.

Once the retreat of adventurous backpackers seeking the ulti-

mate experience, Zanzibar has moved up-market to become an

exclusive destination for today’s luxury-seeking traveller. The inclu-

sion of charter flights

to Zanzibar in the

Private Safaris

programme was preceded

by intensive discussions.

Seemingly endless beaches, turquoise

lagoons and tropical abundance make it an

island ideally suited as a complement to the range

of safaris offered on the Tanzanian mainland. The key

argument for including Zanzibar in the range was the realisation

that customers were looking for a new destination with major ap-

peal, in addition to Kenya. The East Africa specialist Private Safaris

wanted to offer something new with Zanzibar, the island with a

fairy-tale ring to its name.

In a short time a whole bundle of issues had been clarified.

Particularly in the less developed regions of the world, such as

68

“Respect for

local customs

must be

ensured.”

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company is even higher, reaching 66%. In recent years, we have seen

a marked increase in the number of women entering middle manage-

ment at Kuoni. Today, that figure has risen to around 50% of all our

management positions worldwide.

We are equally proud of the fact that, in our home market

of Switzerland, the average length of service of our employees is eight

years – a particularly fine achievement given the low average age

of our workforce. There are a number of reasons for this: our flexible

staffing policy; the good career and development opportunities

offered within the Group; targeted, ongoing training; and

last but not least, our

“young” working environ-

ment coupled with an open

management culture that

is based on management by

objectives. The forward-

looking options we offer in

terms of working hours, including jobsharing and freelance models,

similarly demonstrate our flexible and open working attitudes.

11% of our staff are employed on a part-time basis. We can also offer

staff members attractive opportunities to work abroad since we

have offices in 27 different countries. Postings may form part of an

internship or may be for longer periods.

Our staff need to satisfy the standards of very critical custo-

mers in a fast-moving industry. They have to be highly independent,

self-reliant and quality-conscious. Looking ahead, Kuoni’s success

will continue to be dependent on the qualities of its staff. These quali-

ties of entrepreneurship, readiness to accept change and pleasure in

giving impeccable customer service will remain our mainstays.

71O U R S T A F F

Young and enterprising The Kuoni Group is a global operator. Despite beingcentrally organised, the company has a flexibleapproach that seeks to take account of differences incultures and market requirements. The Group’s personnel policy bears the stamp of the individualbusiness units and their particular location. Across the Group as a whole and at all levels of theorganisation, an entrepreneurial spirit and inno-vation are especially encouraged.

At the end of 1999, the Kuoni Group employed 6,552 staff

worldwide, representing an increase of 6.5% over the previous

year. This has resulted from the continuing growth of our business

and our expansion into new markets.

A factor that characterises the tourism industry worldwide is

the above-average number of staff in the 20-to-35-year-old age group.

Kuoni is no exception here, with 4,048 or 62% of our workforce

belonging to this category. The proportion of female workers in the

70

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we discuss next year’s prices, negotiate room quotas and their expiry

dates, terms of payment and attractive extras – exclusively for Kuoni.

We analyse the state of current bookings and discuss possibilities

for improvement. On a tour of the hotel, I finally verify that every-

thing matches the details in our catalogue. In hotels which are new to

our programme I also ask to see the smallest room and the worst-

situated room. ‘Health and

Safety’ checks are mandatory,

meaning I monitor the emer-

gency exits, the safety pro-

visions and the written instruc-

tions for guests. Complaints,

however, are rare in the USA

since this is a country with

very strict standards. 40 minu-

tes later I am at the next hotel – four more to come before midday.

After a two-hour working lunch comes an afternoon of discussions at

another four hotels. That evening a hotel owner has invited me to

dinner. Meetings like this are important as we get to know each other

better and form a more solid basis for future negotiations.

To cut a long story short, my schedule repeats itself over the

next four days in which I visit a total of 40 hotels. Six of them are new.

One hotel manager invites me to a musical – which is ideal, as culture

does not get much of a look-in during the daytime. Every evening I get

out my laptop and record the results of the day’s endeavours.

My week ends with a flying visit to the Pow Wow in Miami.

After a series of social events with the service providers plus internal

group meetings, the fair itself takes place over a three-day period.

The fair’s organiser has fixed all the meetings. A gong sounds every 20

minutes telling you to move on to the next one. Wednesday evening

sees the official close which coincides with the end of my purchasing

trip. The next stage, the drawing-up of the contracts, represents a

fresh challenge.”

73O U R S T A F F

Working in New YorkSimone Balmer is one of around 40 purchasers for the Kuoni Group. She has been responsible for the product range offered by Kuoni Switzerland in theEastern USA for the past four years. Her workingyear can be split into four distinct periods. These startwith overall planning, followed by purchasing and the drawing-up of contracts, and end with catalogueproduction. Five weeks of her year are spent abroad and include visits to trade fairs like Pow Wowand ITB, where her negotiating skills come into play. Simone Balmer takes up the story herself as shedescribes what purchasing actually entails, using the example of a trip to New York City.

“I arrive at Newark Airport where our limousine partner is alrea-

dy waiting to take me to Manhattan. I take advantage of the oppor-

tunity to check the model of car, driver, service and punctuality. Once in

my hotel room it is out with my appointments diary for a review of

tomorrow’s schedule. As my first appointment is not until 9 a.m.,

I decide to set off on foot at 8.30 a.m. to check out for news en route.

On the way, I discover an interesting hotel in a prime location

and pick up a brochure. If possible, I will make an appointment

for Pow Wow, a fair at which around 2,600 US service providers and

international travel companies gather

annually. On the dot of nine,

I meet the sales mana-

ger of the first

hotel on my list.

Over breakfast,

72

“Purchasing trips

give us the chance

to check out

our featured hotels

first hand.”

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As a travel group the Kuoni Group has high standards to meet

since its Corporate Governance must take account of the classic

stakeholders such as employees, customers and shareholders, as well

as its service providers around the world and the people in its des-

tination countries. This transforms our Corporate Governance into a

challenge spanning the entire globe.

At Kuoni, Corporate Governance is more than a question

of structures, the composition of Executive and Corporate Bodies and

the definition of tasks and responsibilities. We also understand it

as a philosophy that must be lived 24 hours a day. Thus, the Group

meets its responsibilities to its stakeholders while at the same time

conducting its day-to-day business activities.

We believe that this can be best achieved when the company’s

own view of its mission is aligned with the interests of all its

stakeholders. A well-managed company understands the importance

of attracting competent and professional people, providing them

with the skills to carry out their particular tasks and of keeping them

motivated. Skilled and satisfied employees perform well and win

loyal customers for the company. And loyal customers are the engine

that drives strong earnings momentum. This benefits the share-

holders who ultimately decide – directly or indirectly – on the compo-

sition of the Board of Directors and the management. The circle is

thus complete.

A company can only remain successful in the long-term if it

is able to create value for all its stakeholders. The active implementa-

tion of this Corporate Governance philosophy forms an integral

part of the management

tasks performed by our

Board of Directors

and Executive Board.

75C O R P O R A T E G O V E R N A N C E

Creating value for allIn recent years, the frequency, extent and suddennessof change have all increased and the pace is set to shift up another gear. Company managements areforced to remain constantly vigilant. They must evaluate new situations without delay and take in-stant action. The parameters for these decisions are laid out in the principles of Corporate Governance.

Corporate Governance structures the division of powers be-

tween the different entities governing the company and provides

guidelines on how to handle the interests of its various stakeholders.

The following are examples from the Kuoni organisation:

• The Board of Directors is composed of independent persons.

• The Group accounts are drawn up in accordance with International

Accounting Standards to ensure a high level of transparency.

• The Group seeks to optimise its accounting processes continuously.

• A professional risk management is in place to deal with the risks to

which the company and its stakeholders are exposed.

• Kuoni attaches great value to competent and pro-active communica-

tion with both internal and external stakeholders.

• Group strategy is subjected to regular review.

• The Group’s planning and budgeting systems use annual budgets

which require the approval of the Board of Directors.

• Controlling and treasury functions are continually optimised to

ensure high efficiency.

• The total emoluments of the Executive Board and Board of Direc-

tors are disclosed.

• Employees are offered continuous training and education.

• Care for the environment is part of the company’s mission statement.

74

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E C O L O G Y

Think global, act localKuoni is committed to a policy of respect for the environment. We believe that the travel business can only flourish in the long term if the environmentremains intact. The responsible use of natural resources needs to be reflected in specific measuresboth within the Kuoni organisation and its sub-sidiaries as well as at our service providers.

Tourism is only sustainable in the long term if we treat our

natural resources with due care and respect. We demonstrate

our commitment to this belief in our group mission statement:

“We support environmentally friendly ideas and solutions”.

Global tasks can only be solved by a global effort, and we

regard international cooperation in this field as particularly

significant. This is why Kuoni is a member of Green Globe 21. The

chairman of our Board of Directors, Daniel Affolter, also sits on

Green Globe 21’s Directors’ Board. Green Globe 21 was founded in

1994 by the World Travel & Tourism Council (WTTC). With its

head office in Cambridge, UK, it is an organisation promoting the

ideas of environmental management and awareness. Its agenda

is based on Agenda 21 of the 1992 Rio environmental summit and

promotes the idea of sustainable tourism worldwide. Currently,

there are 600 members of Green Globe 21 in 100 different countries.

The organisation is an international leader in

its field and works together with environ-

mental experts and the tourism industry to

77

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Air – the airline of Kuoni Reisen AG –

has given preference to environmentally

friendly technologies with its in-

vestment in a modern fleet of

aircraft that uses less fuel, emits

fewer harmful substances and gene-

rates less noise. Three new Airbus A320-200 were purchased in 1998,

and another of the latest generation of aircraft, the new Airbus

330-200, will join the fleet in November 2000 for use on long-haul

routes. Nearer to home, we are applying our policy of responsible

natural resource usage to the ecologically sound renovation of our

head office in Zurich. Environmentally friendly management of

internal resources includes the introduction of energy-saving lighting,

water regulators and insulating glass as well as the reduction of

the level of air conditioning; waste is separated, paper and office

machinery are recycled.

79E C O L O G Y

create global standards and introduce certification that will allow

travellers worldwide to consciously choose holidays that respect the

environment.

In its Swiss home market, Kuoni Reisen AG is one of the signa-

tories of the Swiss Association of Travel Agencies’ Crete Declaration

(see box). Together with the Asso-

ciation as well as environmental

and tourism experts, Kuoni and

other Swiss travel companies

aim at producing practical and

straightforward standards

that promote the objectives of

the declaration. Service providers meeting these standards regarding

refuse disposal, water or energy supplies will in future be certifi-

cated for their efforts. The regional authorities in the targeted areas

will also be increasingly encouraged to adopt environmentally

friendly methods. To lend more weight to the environmental manage-

ment issue, Kuoni Switzerland has created a new post for ecology

and environment.

For some time now, we have been pursuing a policy of

environmentally conscious management

within the Group and its subsidiaries

worldwide. Edelweiss

78

Crete Declaration

“As a leading tour operator in the Swiss Association of Travel Agents, we are

committed to ecological and sustainable tourism.” We encourage our hotels to devote

attention to:

• water, energy and waste management

• ecological construction and purchasing policies

• integration of local activities and products

We support these efforts by:

• participating in the organisation of specialist environment seminars for hotel employees

and our own staff

• rewarding activities that conform to ecological standards

• participating in the collection and evaluation of data and in setting quality standards

for environmentally friendly tourism

“Global problems

require

global solutions.”

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Committed tocustomer safetyIn 1998 the Kuoni Group created a group competencecentre for Health and Safety. The co-ordinators ofthis centre have the task of continuously monitoringthe health and safety standards of our services worldwide. They are also responsible for creating acomprehensive database with information on the current standard of our own range of products andservices as well as those of our business partners.

Kuoni has always demanded the very highest safety standards

for its customers as an elementary factor in our level of service. In

the interests of those who travel with Kuoni we attach great impor-

tance to cooperation with service providers and governments and to

the development of systems for the evaluation of risks and priorities.

The Kuoni Group has developed its

own system for the measurement

of health and safety standards

at the accommodation

it offers. Its principal

aim is to raise health

and safety standards

worldwide and to

eliminate any deficien-

cies by seeking to

find solutions with our

service providers. The

system allows us to measure

and monitor all the accommodation we

offer – from a 17-storey hotel to

an exclusive bungalow complex,

small guest house or the no-

frills overnight facilities offered

on a safari adventure holiday.

Kuoni is also an active part-

ner in negotiations with govern-

ment representatives around the

world. The focus of these dis-

cussions is to bring the status of

health and safety legislation

in Europe to foreign government

attention. Countries whose

standards in this area fall below

those in Europe are accorded

priority.

For example, discussions

were held in 1999 with the Minister of Transport for the Maldives

over the safety of Dhoni boats – the traditional means of transport

between the Maldive islands – with the result that improvements were

made. Additional discussions with the Minister for Tourism are

planned to consider further measures for improvement and to ensure

that standards keep abreast of changes in requirements.

Kuoni is a prime mover for positive change in this area. At

a recent meeting, the Cuban Minister of Health made an enthusiastic

report about the introduction into Cuba of a system for the regular

control of kitchen and food hygiene. Health and safety inspections by

Kuoni and other tour operators in this area were a decisive factor in

this development. At the same time changes were made in the training

system to comply with European standards.

81H E A L T H A N D S A F E T Y80

Action Plan for 2000

• Continued evaluation of risks

and priorities by country and

service provider

• Cooperation with govern-

ment representatives world-

wide with the aim of im-

proving standards

• Development of a global

health and safety system for

the entire tourism industry

• Drawing up of safety

guidelines for our service

providers

• Monitoring adherence to

the above

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S O C I E T Y

At home in the SOS Children’s VillageFor the last three years, both the Kuoni Group and its national subsidiaries as well as the Kuoni and Hu-gentobler Foundation have been supporting the work of the SOS Children’s Village, the world’s largestprivate humanitarian organisation designed to helpchildren. Naturally we were keen to take a closer lookat the very first village where it all started 50 years ago.

February 2000 in Imst, Austria: Sporting a huge sunny smile,

two-year-old Janine greets us with a somersault. Before Janine was

even born, her natural mother was

beset with problems and it

was clear that she would be

unable to cope with a baby

too. Nowadays, Janine is

delighted to receive visi-

tors. And of visitors

there is never a shor-

tage! For Janine and

her brothers and sisters

– Philipp (5), René (7),

Silvia (12) and Ulrich

(14) – live in the Imst

Children’s Village in the

Austrian Tyrol where Her-

mann Gmeiner founded the

very first SOS Children’s

Home some 50 years ago.

83

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crane driver, all of whom warmly recall their SOS

Village childhood.

The diversity of peoples, natural lands-

capes and cultures in the world is the founda-

tion on which our business as a travel agency

is built. We would therefore like to give some-

thing back to our travel destinations in the form

of our support for the SOS Children’s Village.

The words of its founder Hermann Gmei-

ner are as valid today as when he uttered

them: “The good that is done in the world

only happens when people do a little bit

more than they really have to.”

85S O C I E T Y

“Haus Frieden” or “Home of Peace” not only offered war orphans a

roof over their heads but also gave them a mother and a whole new

family of brothers and sisters. Soon more houses were added. Today’s

village comprises 15 buildings, housing 13 families at present.

Imst is just one of 400 SOS Children’s Villages situated in 131

countries across the globe. Wherever they are, whatever their differen-

ces in culture and religion, all SOS Village Children are brought up

according to the same four principles: Every child has a mother, a set

of brothers and sisters, a house and a village. Local women are spe-

cially “recruited” in each country and are carefully trained for their

role as SOS mother. Most of the villages have their own kindergarten

which other children from the region can also attend. In Europe,

children from the SOS Children’s Villages all visit public schools. In

this way, they are in contact with

people from outside the village and

can better cope with the “real” world

in later life. In countries with poor

educational systems, there are special

SOS-Hermann-Gmeiner schools. At

present, 153 exist across the globe.

Children from outside the SOS Villa-

ges may also attend these schools.

Normally speaking, it would

now be mealtime at the Imst Child-

ren’s Village. But our visit has inter-

rupted the schedule. Philipp and René

are both hungry and are making

it quite clear that it’s about time we

were leaving. A few strict words from their SOS Children’s Village

mother Christine Andergasser make little difference. The five children

Christine is bringing up at present are already her second generation.

Her first generation has already grown up and Christine remains

in close contact with them all. They include a lawyer, a nurse and a

84

Our commitment to the SOS Children's Village

July 97 Contract signed

July 97 An SOS ambassador is appointed at each of our

group companies

December 97 The Kuoni Home in Los Mina in the Dominican

Republic is opened

January 98 An information brochure is produced in eight

different languages

August 98 A joint SOS Children’s Village and Kuoni crib is

exhibited at the 50th Anniversary of Zurich Airport

December 98 Christmas tombola at Kuoni head office,

with proceeds going to the SOS Children’s Village

April 99 The Kuoni Home in Umtata, South Africa is opened

July 99 Kuoni supports SOS Children’s Village 50th

Anniversary celebrations

October 99 Assistance in the making of an SOS film,

shown on all Swissair scheduled flights worldwide

December 99 Christmas tombola at Kuoni head office,

with proceeds going to the SOS Children’s Village

June 00 The Kuoni Home in Gopalpur, India is opened

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E X E C U T I V E A N D C O R P O R A T E B O D I E S

Board of Directors of Kuoni Travel Holding Ltd.

Daniel Affolter, Chairman

Lawyer, Erlenbach

Heinz Müller, Vice-President Term expires 2002

Former Executive

Vice-President UBS, Zurich

Claudia Depuoz Term expires 2002

Senior Vice-President, UTO-

Insurance Companies, Zurich

Hans Eisenring Term expires 2002

dipl. Ing. ETH, Zollikofen

Prof. Gilbert Probst Term expires 2002

Professor at the University

of Geneva, Hermance

Dr. iur. Roland Rasi Term expires 2001

Lawyer and consultant, Basel

87

Born 1954

Studied law (lic.iur.) at Zurich University

1984 Qualified as lawyer

Since 1988, partner in the law practice“Bernhard, Affolter und Partner” in Uster

1990 Elected to the Board of Directors ofKuoni Reisen AG, Zurich

1995 Chairman of the Board of Directors ofKuoni Travel Holding Ltd., Zurich

Since 1997 member of the ExecutiveCommittee of the World Travel and TourismCouncil (WTTC)

1999 International Advisory Council forTourism (IACT), Singapore

Term expires 2000

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E X E C U T I V E A N D C O R P O R A T E B O D I E S88

Hans Lerch

President of the Executive

Board and Chief Executive

Officer

Born 1950

Joined Kuoni in 1970 as Manager Incoming

1972–85 Management functions in Tokyo,Hong Kong and Singapore, ultimately as Regional Manager for the Far East

1986–89 Vice-President Incoming, Kuoni Reisen AG

1989–95 Vice-President Tour Operating,Kuoni Reisen AG

1995 Executive Vice-President SBU Incoming, Kuoni Travel Holding Ltd.

1996 Executive Vice-President SBU Switzerland and Incoming, Kuoni Travel Holding Ltd.

In present function since 1999

89

Peter Diethelm

Executive Vice-President

Strategic Business Unit

United Kingdom and

North America

Marcel Herter

Executive Vice-President

Strategic Business Unit Europe

Born 1941

St. Gallen School of Transport

Training at Swissair

Joined Kuoni in 1962 as Tour Manager

1966–74 Head of Tour Operating at Kuoni United Kingdom

1974–84 Managing Director Kuoni United Kingdom

In present function since 1984

Born 1951

Joined Kuoni in 1972 as Manager Incoming

1973–74 Kuoni Travel Ltd., England

1974–78 Sales Manager, Kuoni Japan

1979–89 Various management functions inBusiness Travel division

1986–95 Member of the Board of Directorsof Business Travel International (BTI)

1989 Head of Business Travel division, Kuoni Reisen AG

1994 Vice-President Business Travel, Kuoni Reisen AG

1996 Vice-President Retailing, Kuoni Reisen AG

In present function since 1999

Executive Board of Kuoni Travel Holding Ltd.

from left to right: Hans Lerch, Peter Diethelm, Max E. Katz, Konrad Iten,Reto Bacher, Ibrahim Atallah, Marcel Herter, Thomas Stirnimann

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Born 1951

Joined Kuoni in 1967 as apprentice

1970–71 Kuoni Travel Ltd., England

1971–81 Operational Branch Head

1981–86 Vice-Director General Manage-ment (non-CH), Kuoni Reisen AG, Zurich

1986–96 Managing Director Kuoni ReisenGmbH, Germany

1989 Qualified as B.B.A. Bachelor of Business Administration

1996–98 Vice-President Business Travel,Kuoni Reisen AG

In present function since 1999

Born 1955

HWV Zurich

1978 Graduated as business economist

1978–81 Brand Manager Unilever

1981–87 Regional Controller for JacobsSuchard in several countries

1987–91 Vice-President Finance andMember of Effems AG Executive Board

1991–95 Vice-President Finance andMember of Hürlimann Holding AGExecutive Board

In present function since 1995

Born 1962

Joined Kuoni in 1978 as apprentice

1981–87 Travel Advisor, Kuoni Reisen AG

1987 Purchaser North America

1989 Product Manager Travac AG

1991 Head of Sales and Marketing,Kuoni Reisen AG

1994 Head of Overseas division,Kuoni Reisen AG

1995 Head of Tour Operating Departmentand member of Kuoni Reisen AG’s executive management

In present function since 1999

Expanded Executive Board

Ibrahim Atallah

Senior Vice-President

Strategic Business Unit

Incoming and Asia

Konrad Iten

Senior Vice-President

Chief Information Officer

Born in Egypt in 1949

1974 Graduated in agronomy at the University of Alexandria

1975–78 Sales Manager at Naggar Travel Agency in Cairo

1979 Joined Kuoni as Sales RepresentativeIncoming

1990 General Manager Kuoni Hong Kong

1997 Head of Asia/Pacific Kuoni Reisen AG,with responsibility for all Asian marketsincluding Japan

In present function since 1999

Born 1957

1976 Completed commercial training atSchweizerische Kreditanstalt

1977–79 Bookkeeper/Controller at BrevesTreuhand

1979 Qualified as bookkeeper/controller

1979–90 Various posts at Phibro EnergyAG, Zug, ultimately as Head of InformationTechnology

1983 Qualified as analyst/programmer

1990–93 Managing Director of ITCOInformatic AG, Baar

1994 Joined Kuoni as Project LeaderIncoming

1995 CFO, CIO and member of Incoming’sexecutive management

1997 Vice-President Information Technology, Kuoni Reisen AG

In present function since 1999

Reto Bacher

Executive Vice-President

Strategic Business Unit

Business Travel

Max E. Katz

Executive Vice-President

Chief Financial Officer

Thomas Stirnimann

Executive Vice-President

Strategic Business Unit

Switzerland

91E X E C U T I V E A N D C O R P O R A T E B O D I E S90

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SBU United Kingdom and North America Peter Diethelm

United Kingdom

Kuoni Travel Ltd. Peter Diethelm

Tour Operations Sue Biggs

Voyages Jules Verne Philip Morrell(Travel Promotions Ltd.)

Caribbean

Kuoni Caribbean Hotels Ltd. Peter Ramrattan

North America

Intrav, Inc. Ian Coghlan

Clipper Cruise Line Inc. Ian Coghlan

93E X E C U T I V E A N D C O R P O R A T E B O D I E S92

(Status 15 March 2000)

Group Staff Units

Corporate Communications Regula Weyermann

Corporate Development Georg Falkner

Internal Audit Bettina Beck

Assistant to CEO Chris Linder

Finance Max E. Katz

Controlling René Häsler

Mergers & Acquisitions Stephan Hitz

Treasury Alex Tüscher

Information Technology Konrad Iten

Chief Technology Officer Werner Lange

Operation François Kunz

Development Clemens Gubler

Services Nadine Matzinger

E-commerce Reto Matzinger

Management of Strategic Business Units

SBU Switzerland Thomas Stirnimann

Switzerland

Kuoni Reisen AG Thomas Stirnimann

Edelweiss Air AG Niklaus Grob

Manta Reisen AG Amy Stierli

Privat Safaris Reisebüro AG Urs Bellmont

PRS AG Hans-Jörg LeuzingerGianni Moccetti

Railtour Suisse SA René KellerWerner Schindler

Reisebüro Popularis Rainer Schenkel

Rotunda Tours AG Hanspeter Zeier

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SBU Business Travel Reto Bacher

Austria

BTI Österreich Dr. Gunther Hölbl

BTI Hungary András Rónai

Germany

BTI Euro Lloyd Reto Bacher

Operations Walter Worbsand Participations

Finance Wolfgang Weiss

Switzerland with Liechtenstein

BTI Kuoni Switzerland Beat Bürer

SBU Incoming and Asia Ibrahim Atallah

Kuoni Reisen AG (Incoming Section) Ibrahim Atallah

Greece George Georgopoulos

Hellenic Tours S.A. Anastassios Diavatis

Hellenic Tours S.A., Heraklion Yiannis Dokos

Hellenic Island Services Ltd., Rhodos Georg Michalakis

Kenya

Private Safaris (East Africa) Ltd. Alexander Spiro

Asia

P&O Travel Ltd., Hong Kong Richard Willis

P&O Garden City Travel Pte. Ltd., Singapore Kek Yoong Chung

P&O Regale Travel Co. Ltd., Bangkok Jumpol Chadavadh

P&O Travel Ltd., Beijing Sharon Wu

India

Kuoni Travel (India) Ltd. Ranjit Malkani

95E X E C U T I V E A N D C O R P O R A T E B O D I E S

SBU Europe Marcel Herter

Austria

N-U-R Neckermann Reisen AG Franz Erich TobischKuoni Veranstaltungs AG

Reisebüro Kuoni Ges.m.b.H. Dr. Gunther Hölbl

Allround Travel International Ges.m.b.H. Michael Manak

Restplatzbörse Ges.m.b.H. Paul Kothbauer

Denmark

Alletiders Rejser A/S Poul Erik Madsen

France

Voyages Kuoni SA Jean-Paul Veslot

Hungary

Kuoni Utazási Iroda Kft. András Rónai

N-U-R Neckermann Utazás Kft. Dr. Veronika Békefi

Italy

Kuoni Gastaldi Tours S.p.A. Ermanno Fici

Netherlands

Special Traffic (Kuoni Travel Nederland B.V.) Norbert Good

Slovakia

Neckermann Slovakia Martin Horsky

Slovenia

Neckermann Slovenia Tamara Suen

Spain

Viajes Kuoni S.A. Daniel Ponzo

Sweden

Allatiders Resor AB Henrik Turen

94

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97

Edelweiss AirKuoni’s Swiss charter airline. Subsidiaryof the Kuoni Group. The fleet now consists of three brand-new AirbusA320-200 and, in autumn 2000, will beexpanded by a new Airbus A330-200 tocover long-haul routes.

Far East Travel CentreIBU (�) of SBU UK specialising in ticketsales for flights to the Far East.

FranchisingComprehensive service package (e.g. useof brand, marketing and product know-how, IT solutions and training) providedby the franchisor to the franchisee for afee.

Hellenic Island ServicesHandling agent (� Agent) on Crete andRhodes. A Kuoni Group and HellenicTours joint venture.

Hellenic Tours S.A.Kuoni subsidiary based in Athens andactive in the Incoming (�) sector.

Helvetic ToursKuoni Switzerland’s brand for budgetholidays.

IATAInternational Air Transport Association.International organisation of which allmajor flight companies are members.

IBUIndependent Business Unit. Businessunits of SBU United Kingdom active inniche markets.

ImplantThe travel office operated by a businesstravel operator on the premises of alarge corporate customer.

Incentive TravelIBU (�) specialising in organising travelfor corporate employees as a reward foroutstanding performance.

IncomingStrategic Business Unit providing ser-vices at a holiday destination. Incomingis made up of the head office in Zurich,sales outlets overseas and local offices in Europe, as well as the subsidiariesHellenic Tours (�), Hellenic IslandServices (�) and Private Safaris (EastAfrica) (�).

IntravUS subsidiary acquired by Kuoni in1999. Specialises in cruises, luxurysafaris and exclusive holidays by privatejet.

Kuoni and Hugentobler FoundationPrincipal shareholder of Kuoni TravelHolding Ltd. in terms of voting rights(25% of voting rights and 6.25% ofshare capital).

Kuoni Gastaldi Tours S.p.A.Joint venture based in the Italian city

of Genoa and created in 1998 by themerger of Gastaldi Tours and Kuoni

Viaggi. Kuoni Gastaldi ToursS.p.A. is the number 1 company in

the Italian long-haul market.

G O O D T O K N O W96

AgentTravel agency operated independently ofKuoni that sells Kuoni tours. Designa-tion also used for travel agencies whichrepresent Kuoni as handling agent at the destination.

Alletiders Rejser A/SThe subsidiary created by the merger of the three Danish operators LarsenRejser, Simon’s Charterkompagni andHerning Charter, acquired by the KuoniGroup in autumn 1998. Alletiders RejserA/S is one of the leading companies in the Danish market and organises leisure travel to popular destinations in theMediterranean and overseas.

Alternative DistributionThe direct marketing of tours, e.g. viathe Internet, interactive TV or callcentres.

Allround Travel International GmbH(ATI)Austrian subsidiary specialising in tripsto Asia.

Apollo Resor ABApollo Resor AB, with headquarters inStockholm, is a Swedish tour operatorfocused on the mid-price segment. It alsohas operations in Denmark and Norway.It runs its own charter company Novair

and is also a leading Internet tour ope-rator. The Kuoni Group holds a 45%stake in the company, with the option ofan increase.

Business Travel International (BTI)Global alliance of business travel opera-tors with an annual turnover of roughlyUSD 20 billion. BTI consists of 75 natio-nal partners in 80 countries, employsaround 30,000 people worldwide in over3,000 offices and is represented exclu-sively in each country by a leadingbusiness travel specialist. Kuoni repre-sents BTI in Switzerland, Germany,Austria, Hungary and Liechtenstein.

CharterBooking the full capacity of a transportcarrier (full charter) or a part thereof(partial charter) at the charterer’s ownrisk. Kuoni has its own charter airline inSwitzerland called Edelweiss Air (�).

Clipper Cruise LineA subsidiary of Intrav (�) specialising inluxury cruises.

CommercialTravel jargon for business travel (�).

Cosmos GesmbHTradition-laden Viennese travel agencywhich has been owned by the KuoniGroup since April 1999.

EBITAEarnings before Interest, Taxes andAmortisation of goodwill. Term used inaccounting for profit before deductionof financial expense, taxes and amortisa-tion of goodwill.

Kuoni Encyclopaedia

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Special TrafficOfficial name: Special Traffic (KuoniTravel Nederland B.V.). Subsidiary ofthe Kuoni Group operating in the long-haul sector in the Netherlands.

Sport AbroadIBU (�) of SBU United Kingdom specia-lising in tours to special sports events.

The Travel CollectionIBU (�) of SBU United Kingdom specia-lising in direct sales.

Tour OperatingThe core business of a tour operator. Itconsists of selecting and purchasingservices/products and processing themfor use in package tours (�) and tailoredtravel arrangements.

Trade FairsIBU (�) of SBU United Kingdom specia-lising in tours to trade fairs.

TV Travel Shop24-hours-a-day British TV channelselling flight tickets, package tours andsupplementary products such as travelinsurance and car hire. Kuoni holds a

12.5% stake.

Voyages Jules VerneBritish tour operatorVoyages Jules Verne is a direct sales agent for

up-market tours and beachholidays. Kuoni acquired Voyages JulesVerne in 1998.

99

RestplatzbörseSubsidiary of the Kuoni Group whichhas successfully established itself in theAustrian market as a specialist in thesale of last-minute seat capacities.

RetailingTravel consulting and the sale of holidaytravel arrangements (� package tours),business travel arrangements and indi-vidual services from diverse serviceproviders (�), such as flights, train andboat rides, rental cars, etc.

Rotunda ToursSwiss tour operator acquired in 1995and specialising in travel to southernAfrica.

SBUStrategic Business Unit – organisationalunits on which the Kuoni group struc-ture is based.

Service providerEntity which provides travel services,e.g. airlines, hotels,restaurants, etc. Touroperators also refer tothem as suppliers.

SOS Children’s VillageOn 18 July 1997Kuoni became anactive partner of SOS Children’s Village, the largest pri-vate humanitarian organisation of its kind in the world. The aim of the orga-nisation is to provide a stable home to children in need and to help them pre-pare for an independent future.

SOTCBrandname under which Kuoni TravelIndia operates.

G O O D T O K N O W

Kuoni Travel Holding Ltd.The Kuoni Group’s holding organisa-tion.

Kuoni Travel IndiaIndian tour operator acquired by theKuoni Group in 1996 and operatingunder the SOTC (�) brand. This movemade the Kuoni Group India’s biggestprovider of package holidays abroad.

Manta Reisen AGSubsidiary (90%) of the Kuoni Groupspecialising in holidays to the Maldivesand diving holidays.

N-U-R Neckermann Reisen AGCompany domiciled in Vienna in whichthe Kuoni Group holds a 51% stake.The remaining shares are owned by N-U-R Touristic GmbH, Frankfurt.Neckermann Utazás Kft. Budapest(Hungary) is a subsidiary of N-U-RNeckermann Reisen AG, which alsooperates in Slovenia and Slovakia.

Package holidayA holiday combining various services(flight, hotel accommodation, coachtransportation, local services etc.) andsold at a total price designated inadvance.

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P&OPeninsular & Oriental Steam NavigationCompany (P&O Ltd.). Tradition-ladenBritish company and partner in a 50:50joint venture with the Kuoni Group,P&O Travel Ltd. Asia, which was fina-lised in 1997 and is headquartered inHong Kong.

PopularisOfficial name: Reisebüro Popularis. TheKuoni Group holds the majority share-holding (65%), while Coop Switzerlandholds 34% of shares. Popularis is activein tour operating (�) under the brand-name Coop extra and, with the HelveticTours branches, in retailing (�) in Switzerland.

Privat SafarisOfficial name: Privat Safaris ReisebüroAG. East Africa specialist and subsidiaryof the Kuoni Group.

Private Safaris (East Africa)Subsidiary, domiciled in and operatingfrom Nairobi, which services clientsfrom Europe and overseas.

ProductionThe purchase of products and servicescombined by the tour operator (�) toform travel arrangements.

Railtour SuisseOfficial name: Railtour Suisse SA. Railtravel operator of which the KuoniGroup is the majority shareholder (87%).

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Asia

P&O Travel Limited Beijing Sharon Wu

Room 1911, Capital Mansion Managing Director

No. 6 Xin Yuan Nan LuChaoyang DistrictBeijing 100004 P.R.C.

Phone (+86) 10 6466 4060 and 6466 2145

Fax (+86) 10 6466 4069

P&O Regale Travel Company Jumpol Chadavadh

Limited Managing Director

191/1-2 Sathorn 12(SOI Suksa Viddhaya 2)BangrakBangkok 10500, Thailand

Phone (+66) 2 635 2450-69Fax (+66) 2 236 0283

Austria

Reisebüro Kuoni Ges.m.b.H. Dr. Gunther Hölbl

Kärtner Ring 17 Managing Director

AT-1010 Vienna

Phone (+43) 1-51533-0Fax (+43) 1-51533-542

Kuoni Reisen Veranstaltungs AG Franz Erich Tobisch

Lassallestrasse 7a / Cityplex Managing Director

AT-1020 Vienna

Phone (+43) 1-50 202-610Fax (+43) 1-50 202-690

N-U-R Neckermann Reisen AG Franz Erich Tobisch

Lassallestrasse 7a / Cityplex Managing Director

AT-1020 Vienna

Phone (+43) 1-50 202-400Fax (+43) 1-50 202-390

Allround Travel Michael Manak

International Ges.m.b.H. Managing Director

Reisnerstrasse 18AT-1030 Vienna

Phone (+43) 1-712 24 666Fax (+43) 1-713 68 38

A D D R E S S E S100

Kuoni Travel Holding Ltd.

Kuoni Travel Holding Ltd. Hans Lerch

Neue Hard 7 President of the

CH-8010 Zurich Executive Board, CEO

Phone (+41) 1-277 44 44 Reto Bacher

Fax (+41) 1-271 52 82 Executive Vice-President

SBU Business Travel

Marcel Herter

Executive Vice-President

SBU Europe

Max E. Katz

Executive Vice-President

Chief Financial Officer

Thomas Stirnimann

Executive Vice-President

SBU Switzerland

Konrad Iten

Senior Vice-President

Chief Information Officer

Ibrahim Atallah

Senior Vice-President

SBU Incoming and Asia

Asia

P&O Travel Ltd. Richard Willis

Suite 1701, Tower 2 Managing Director

The Gateway25 Canton RoadTsim Sha TsuiKowloon, Hong Kong

Phone (+852) 2956 6888Fax (+852) 2956 6789

P&O Garden City Travel Pte. Ltd. K.Y. Chung

No. 200 Cantonment Road Managing Director

#04-05 SouthpointSingapore 089763

Phone (+65) 224 7730Fax (+65) 222 7915

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Greece

Hellenic Tours S.A. George Georgopoulos

23–25 Ermou Street Managing Director

GR-10563 Athens

Phone (+30) 1-3359 700and 3243 715

Fax (+30) 1-3234 947and 3227 494

Hungary

Kuoni Utazási Iroda Kft. András Rónai

Báthory utca 19 Managing Director

HU-1054 Budapest

Phone (+36) 1-332 41 16Fax (+36) 1-353 43 50

N-U-R Neckermann Utazás Kft. Dr. Veronika Békefi

Dayka Gabor utca 3 Managing Director

HU-1118 Budapest

Phone (+36) 1-319 69 91Fax (+36) 1-319 66 96

India

Kuoni Travel (India) Ltd. Ranjit Malkani

Vaswani Mansion Chairman and

120 Dinshaw Vachha Road Managing Director

Opp. K.C. CollegeChurchgate, Mumbay – 400 020

Phone (+91) 22 2839813/14/17Fax (+91) 22 2855840

Italy

Kuoni Gastaldi Tours S.p.A. Ermanno Fici

Mura di San Chiara 1 Managing Director

IT-16128 Genoa

Phone (+39) 010-599 91Fax (+39) 010-599 9613

A D D R E S S E S102

Austria

Restplatzbörse Ges.m.b.H. Paul Kothbauer

Mariahilferstrasse 77 Managing Director

AT-1060 Vienna

Phone (+43) 1-58085-0Fax (+43) 1-58085-999

Wüstenrot Reiseservice GmbH Wolfgang Amesberger

Alpenstrasse 70AT-5033 Salzburg

Phone (+43) 662-6386-72Fax (+43) 662-6386-740

Denmark

Alletiders Rejser A/S Poul Erik Madsen

Kongevejen 155 Managing Director

DK-2830 Virum

Phone (+45) 45 83 23 00Fax (+45) 45 83 31 00

France

Voyages Kuoni SA Jean-Paul Veslot

95, rue d’Amsterdam Managing Director

FR-75008 Paris

Phone (+33) 1-45 85 71 22Fax (+33) 1-42 80 41 85

Germany

BTI Euro Lloyd GmbH & Co. KG Reto Bacher

Neumarkt 35–37 Executive Vice-President

DE-50667 Cologne SBU Business Travel and

Chairman of the

Phone (+49) 221-20 280 Executive Board of

Fax (+49) 221-20 281 26 Euro Lloyd

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Sweden

Allatiders Resor AB Henrik Tuen

Nedre Långvinkels Gatan 3SW-25220 Helsingborg

Phone (+46) 42-1444-00Fax (+46) 42-1444-09

Switzerland

Kuoni Reisen AG Thomas Stirnimann

Neue Hard 7 Executive Vice-President

CH-8010 Zurich SBU Switzerland

Phone (+41) 1-277 44 44Fax (+41) 1-271 52 82

Edelweiss Air AG Niklaus Grob

Operations Center Managing Director

P.O.BoxCH-8058 Zurich-Airport

Phone (+41) 1-816 50 60Fax (+41) 1-816 50 61

Manta Reisen AG Amy Stierli

Treichlerstrasse 10 Managing Director

CH-8032 Zurich

Phone (+41) 1-268 24 24Fax (+41) 1-268 24 74

Privat Safaris Reisebüro AG Urs Bellmont

Wiesenstrasse 10, P.O.Box Managing Director

CH-8034 Zurich

Phone (+41) 1-386 46 46Fax (++41) 1-386 46 47

PRS AG Hans-Jörg Leuzinger

Seestrasse 127 Gianni Moccetti

CH-8700 Kusnacht Managing Directors

Phone (++41) 1-914 25 25Fax (++41) 1-914 25 20

A D D R E S S E S104

Kenya

Private Safaris (East Africa) Ltd. Alexander Spiro

Caxton House Managing Director

Kenyatta AvenueP.O. Box 45205Nairobi

Phone (+254) 2 33 71 15Fax (+254) 2 33 84 38

Netherlands

Special Traffic Norbert Good

(Kuoni Travel Nederland B.V.) Managing Director

Entrada 212–214P.O. Box 3370

NL-1001 AD AmsterdamPhone (+31) 20-398 92 92Fax (+31) 20-398 92 02

Slovakia

Neckermann Slovakia Martin Horsky

Panska 23SK-81101 Bratislava 1

Phone (+421) 7-544 30 981Fax (+421) 7-544 30 984

Slovenia

Neckermann Potovanja Tamara Suen

Traska C. 23SLO-2000 Maribor

Phone (+386) 62-300 49 00Fax (+386) 62-300 49 49

Spain

Viajes Kuoni, S.A. Daniel Ponzo

Paseo Infanta Isabel, 17 Managing Director

ES-28014 Madrid

Phone (+34) 91-538 27 00Fax (+34) 91-538 27 27

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Hotels

Hawksbill Beach Hotel Peter Ramrattan

Five Islands, P.O. Box 108 Area Manager

St. John’s, Antigua W.I.

Phone (+1) 268-462 03 01Fax (+1) 268-462 15 15

Discovery Bay Beach Hotel Peter Ramrattan

Holetown Area Manager

St. James, Barbados W.I.

Phone (+1) 246-432 13 01Fax (+1) 246-432 25 53

Incoming Services

Kuoni Reisen AG Ibrahim Atallah

Incoming Services Senior Vice-President

Überlandstrasse 360 SBU Incoming and Asia

CH-8051 Zurich

Phone (+41) 1-325 21 11 Fax (+41) 1-325 23 01

A D D R E S S E S106

Switzerland

Railtour Suisse SA René Keller

Chutzenstrasse 24 Werner Schindler

CH-3000 Berne 17 Managing Directors

Phone (+41) 31-378 00 00Fax (+41) 31-378 02 22

Reisebüro Popularis Rainer Schenkel

Neuengasse 30 Managing Director

CH-3001 Berne

Phone (+41) 31-329 43 70Fax (+41) 31-329 43 84

Rotunda Tours AG Hanspeter Zeier

Wiesenstrasse 10, P.O.Box Managing Director

CH-8034 Zurich

Phone (+41) 1-386 46 66Fax (+41) 1-386 46 88

United Kingdom

Kuoni Travel Ltd. Peter Diethelm

Kuoni House Executive Vice-President

GB-Dorking, Surrey RH5 4AZ SBU United Kingdom

and North America

Phone (+44) 1306 74 08 88 Sue Biggs

Sita LONBTSR Managing Director

Fax (+44) 1306 74 44 88 Tour Operating

Travel Promotions Ltd. Philip Morrell

Voyages Jules Verne Managing Director

21, Dorset SquareGB-London, NW1 6QG

Phone (+44) 171 616 10 00Fax (+44) 171 723 86 29

USA

Intrav, Inc. Ian Coghlan

7711 Bonhomme Avenue Managing Director, CEO

St. Louis, MO 63105

Phone (+1) 314 727-0500Fax (+1) 314 727-2533