DAM-Wachrüttler von

SEBASTIAN LENTZ

Hintergrund:

Auf einer internen Veranstaltung (SEAL Days) der

HENKEL AG in Düsseldorf ging es um das digitale

Erbe. Der Konzern weiss nicht was er alles im Keller

hat. Ein Teil der Persil-Filme sind digitalisiert. Die

Mediendatenbank kann nur Bilder verwalten und

zeigen. Videos müssen komplett heruntergeladen

werden, um sie zu sichten.

Die Diskussion über ein digitales Asset Managment

System (D-A-M oder M-A-M) wurde durch meinen

Vortrag in Englisch stimuliert.

Bitte im Präsmode gucken.

© Sebiturbo 2014

RESPONSIBILITY

PRESERVING OUR DIGITAL HERITAGE

INTRODUCTION

SEBASTIAN LENTZ

SEBASTIAN LENTZ

CONSULTANT

FOR DIGITAL MEDIA

SEBASTIAN LENTZ

CONSULTANT

FOR DIGITAL MEDIA

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SEBASTIAN LENTZ

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FOR DIGITAL MEDIA

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3.000 FACEBOOK

FOLLOWERS

OUR RESPONSIBILITY FOR

MEDIA ASSETS, TODAY

ORGANIZING YOUR MEDIA

WHAT DO YOU STORE

MOST ON YOUR

COMPUTER,

TABLET,

SMART PHONE OR

NETWORK?

MEDIA (RIGHT!)

SUCH AS:

PICTURES, GRAPHICS,

VIDEOS, PFDs, PPTs,

MUSIC AND GAMES

HAND ON HEART

LET‘S HAVE A LOOK

AT YOUR OFFICE.

ARE YOU A PRIVATE

COLLECTOR OF

MEDIA?

ARE YOU SENDING

PICTURES & BIG FILES

VIA EMAIL TO YOUR

COLLEGUES AND TO

YOUR WORK GROUP?

IS YOUR HDD ALWAYS

FULL?

DO YOU HAVE NO IDEA

WHAT A TIFF, AI, MPEG OR

A H264 IS OR WHAT 600

DPI OR INTERLACING

MEANS?

YOU ARE NOT ALONE!

(THE GOOD NEWS)

BUT YOU SHOULD

(…THE BAD NEWS)

COLLECTING DATA

WHY?

AT THE MOMENT YOU HIDE

IT ON YOUR HDD IT MIGHT

BE LOST.

BECAUSE EVERYTHING

YOU TOUCH COULD BE

RELEVANT FOR YOUR

BUSINESS AND FOR YOUR

COMPANY.

START

TO UPLOAD YOUR MEDIA

TO CONTRIBUTE MEDIA

TO DISTRIBUTE MEDIA

SHARE YOUR KNOWLEDGE

ARCHIVING YOUR MEDIA

SOLUTION

USER:

UPLOAD YOUR MEDIA TO

A PLATFORM.

SOLUTION

ADMIN:

MANAGE MY MEDIA.

D-A-M

SOLUTION

FINDING YOUR MEDIA

LET‘S GOOGLE THE

WEB FOR

APFELSTRUDEL

(YES, AUSTRIAN

APFELSTRUDEL)

WHAT DO WE GET?

YES RIGHT…

WIKI, RECEIPT,

PHOTOS, VIDEOS (HOW

TO), MENUS, CHEFS

PICS. DR. OETKER,

VANILLA SAUCE.

ALL TOGETHER MORE

THAN 1.4 MIO RESULTS

IN 0.8 SECS.

WHAT HAPPENED?

WE HAVE GOT A LOT

OF INFORMATION.

AND WE GOT THE

CONTEXT.

CONTEXT ALWAYS

MEANS VARIETY.

DID GOOGLE TELL US

WHAT MEDIA FORMATS

THEY FOUND?

WHO CARES?

CONTENT RULES.

CONTEXT RULES.

THE DATA FORMAT IS

NOT RELEVANT.

FOR THE SEARCHER!

BUT FOR THE ADMIN

THE FORMAT IS VERY

IMPORTANT.

WE JUST LEARNED

THAT SEARCH

ENGINES UNDERSTAND

ALL DATA FORMATS.

(OR AT LEAST A HELL

OF A LOT)

HOW DOES IT LOOK

IN CORPORATE LIFE?

IF YOU ARE INSIDE

YOUR FIREWALL.

YOU WRITE INTO THE

SEARCH BOX:

THE NAME OF THE MAN

YOU MET AT THE

AIRPORT, YESTERDAY

WHAT IF…

LET‘S GO TO A CORPORATE

WEBSITE.

WAS HIS NAME

GUGELBERGER OR

HUGELBERGER… DR.

HÜGGELBERGER.

…I WAIT WAIT WAIT

AND.

„LEIDER KONNTE KEINE

ÜBEREINSTIMMUNG ZU

IHRER SUCHANFRAGE

GEFUNDEN WERDEN…“

“RESULTS

WE TRIED TO FIND WHAT

YOUR LOOKING FOR; BUT

DIDN’T FIND ANYTHING.”

WE JUST LEARNED THAT

MY SEARCH IS NOT

RELEVANT FOR MR

GUGGENBERGER‘S

BUSINESS.

EVEN THOUGH I JUST

WANTED TO PLACE AN

ORDER OF 300 TRACTORS

FOR MY COUNTRY.

WE ALSO LEARNED THAT

THE INFORMATION ABOUT

OUR BUSINESS IS A KEY

FACTOR TO INCREASE

SALES, COMMUNICATION

AND REPUTATION.

„THIS IS NOT RELEVANT

FOR THE HANDLING OF

OUR CORPORATE MEDIA.“

WRONG

BECAUSE.

HOW DO YOU CARRY

INFORMATION?

TEXT

PICTURE

VIDEO

AUDIO

MEDIA

DISTRIBUTING MEDIA

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

AGENCY

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

COLLEGUES

AGENCY

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

COLLEGUES

AGENCY

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNER

COLLEGUES

AGENCY

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNER

COLLEGUES

AGENCY

FAN

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNER

WEB-STORE

COLLEGUES

AGENCY

FAN

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

COLLEGUES

AGENCY

FAN

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

JOURNALIST

COLLEGUES

AGENCY

FAN

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

JOURNALIST

COLLEGUES

AGENCY

TESTER

FAN

PRODUCTION

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

JOURNALIST

COLLEGUES

AGENCY

TESTER

FAN

PRODUCTION

FACEBOOK & CO

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

JOURNALIST

COLLEGUES

AGENCY

TESTER

FAN

PRODUCTION

FACEBOOK & CO

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

TV-STATION

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

JOURNALIST

COLLEGUES

AGENCY

TESTER

FAN

PRODUCTION

FACEBOOK & CO

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

TV-STATION

FLICKR

STORE

PRINTER

WEB-DESIGNERNEWSPAPER

WEB-STORE

JOURNALIST

COLLEGUES

AGENCY

TESTER

FAN

PRODUCTION

FACEBOOK & CO

WHO NEEDS THE PHOTO

OF OUR NEW PRODUCT?

TV-STATION

FLICKR YOUTUBE

SIZE MATTERS

PRINTING DATA IS ALWAYS

VERY BIG.

BUT DID YOU TRY TO SEND

A VIDEO TO THE TV

STATION THROUGH THE

WEB? (SIZE 13-20 GB/H)

WHERE DO YOU

STORE DATA?

HOW DO SCREEN VIDEO?

HOW DO YOU GET

MEDIA DATA

UPLOADED

AND

DELIVERED?

LET‘S TALK ABOUT…

D-A-M AND AUTOMATION

FIRST WE NEED A

FRONTEND.

MAIN PAGE

VIEW, PLAY,

LISTEN

INGEST

TAGGING

WT.KEY INFORMATION

DISTRIBUTION

D-A-M

Heaven is where the police are British,the chefs Italian,the mechanics German,the lovers French,and it's all organized by the Swiss.

Hell is where the police are German,the chefs are British,the mechanics French,the lovers Swiss,and it is all organized by the Italians.

HOW CAN I EXPLAIN DAM?

HEAVEN is where you don’t need to install a softwarethe MEDIA carries all meta datathe VIDEOS are streamedand it's all organized by Automation

HELL is where the system is complicatedthe MEDIA can’t be found the VIDEOS have to be downloadedand it is all organized by a small TEAM

HOW CAN I EXPLAIN DAM?

OUR RESPONSIBILITY FOR

THE DIGITAL HERITAGE

LOTS OF COMPANY ARE

AWARE OF THEIR HISTORY

AND HAVE INVESTED

MORE OR LESS MONEY

INTO THE DIGITALIZATION

OF GLASS SLIDES, 35MM

FILMS, POSTERS,

PAINTINGS ETC.

WHAT HAPPENS WITH THE

DIGITAL TREASURES?

IF YOU DON‘T PUT THEM

ONTO A PLATFORM

NOBODY WILL BE ABLE TO

SEE OR USE OR SELL YOUR

TREASURES.

THAT‘S WHY I RECOMMAND

TO INSTALL A

D-A-M SYSTEM FIRST AND

USE THE PLATFORM TO

RUN THE PROJECT OF

SCANNING, TRANSFERRING

AND ARCHIVING HISTORIC

MEDIA.

HISTORIC MATERIAL WILL

PROMOTE YOUR COMPANY

AND YOUR PRODUCTS.

COMMERCIALS

DOCUMENTARIES

PEOPLE STORIES

PRODUCT STORIES

LOCATIONS

HISTORIC TESTIMONIALS

HOT STUFF FOR

KNOPP & CO

SOCIAL MEDIA

YOUTUBE

WEBSITE

TRADE FAIR

ANIVERSARIES

GLOSSY COMPANY BOOK

ETC. ETC.

ARE YOU FIT FOR THE

FUTURE?

THIS IS JUST THE

BEGINNNING OF A DIGITAL

REVOLUTION.

CONTENT

WILL

FOLLOW

PEOPLE

THIS IS JUST THE

BEGINNNING OF A DIGITAL

REVOLUTION.

SOCIAL

PLATFORMS

SHAPE OUR

RELATIONSHIPS

THIS IS JUST THE

BEGINNNING OF A DIGITAL

REVOLUTION.

NOBODY WANTS

TO SPEND TIME

ON

COMPLICATED

IT-SYSTEMS

START NOW.

IT IS THERE.

THE EARLIER

THE BETTER.

THINK LOCAL

ACT DIGITAL

THANK YOU

© Sebastian Lentz 2013

Enjoy SEAL DAYS @ HENKEL.