Arbeitsprobe sl sealdays2013

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DAM-Wachrttler vonSEBASTIAN LENTZHintergrund:Auf einer internen Veranstaltung (SEAL Days) der HENKEL AG in Dsseldorf ging es um das digitale Erbe. Der Konzern weiss nicht was er alles im Keller hat. Ein Teil der Persil-Filme sind digitalisiert. Die Mediendatenbank kann nur Bilder verwalten und zeigen. Videos mssen komplett heruntergeladen werden, um sie zu sichten.Die Diskussion ber ein digitales Asset Managment System (D-A-M oder M-A-M) wurde durch meinen Vortrag in Englisch stimuliert.Bitte im Prsmode gucken. Sebiturbo 2014RESPONSIBILITYPRESERVING OUR DIGITAL HERITAGEINTRODUCTIONSEBASTIAN LENTZSEBASTIAN LENTZCONSULTANT FOR DIGITAL MEDIASEBASTIAN LENTZCONSULTANT FOR DIGITAL MEDIATV BACKGROUNDSEBASTIAN LENTZ15.585 FOLLOWERS ON TWITTERCONSULTANT FOR DIGITAL MEDIATV BACKGROUNDSEBASTIAN LENTZ15.023 FOLLOWER ON TWITTERCONSULTANT FOR DIGITAL MEDIATV BACKGROUND3.000 FACEBOOK FOLLOWERSOUR RESPONSIBILITY FOR MEDIA ASSETS, TODAYORGANIZING YOUR MEDIAWHAT DO YOU STORE MOST ON YOUR COMPUTER, TABLET, SMART PHONE OR NETWORK?MEDIA (RIGHT!) SUCH AS:PICTURES, GRAPHICS, VIDEOS, PFDs, PPTs, MUSIC AND GAMES HAND ON HEART

LETS HAVE A LOOK AT YOUR OFFICE.ARE YOU A PRIVATE COLLECTOR OF MEDIA?ARE YOU SENDING PICTURES & BIG FILES VIA EMAIL TO YOUR COLLEGUES AND TO YOUR WORK GROUP? IS YOUR HDD ALWAYS FULL?DO YOU HAVE NO IDEA WHAT A TIFF, AI, MPEG OR A H264 IS OR WHAT 600 DPI OR INTERLACING MEANS?YOU ARE NOT ALONE!(THE GOOD NEWS)

BUT YOU SHOULD

(THE BAD NEWS)

COLLECTING DATAWHY?AT THE MOMENT YOU HIDE IT ON YOUR HDD IT MIGHT BE LOST.BECAUSE EVERYTHING YOU TOUCH COULD BE RELEVANT FOR YOUR BUSINESS AND FOR YOUR COMPANY.

STARTTO UPLOAD YOUR MEDIATO CONTRIBUTE MEDIATO DISTRIBUTE MEDIASHARE YOUR KNOWLEDGEARCHIVING YOUR MEDIASOLUTION

USER:UPLOAD YOUR MEDIA TO A PLATFORM.SOLUTION

ADMIN:MANAGE MY MEDIA.D-A-MSOLUTION

FINDING YOUR MEDIALETS GOOGLE THE WEB FOR

APFELSTRUDEL

(YES, AUSTRIAN APFELSTRUDEL)

WHAT DO WE GET? YES RIGHT

WIKI, RECEIPT, PHOTOS, VIDEOS (HOW TO), MENUS, CHEFS PICS. DR. OETKER, VANILLA SAUCE.ALL TOGETHER MORE THAN 1.4 MIO RESULTS IN 0.8 SECS.WHAT HAPPENED?

WE HAVE GOT A LOT OF INFORMATION.AND WE GOT THE CONTEXT.CONTEXT ALWAYS MEANS VARIETY.DID GOOGLE TELL US WHAT MEDIA FORMATS THEY FOUND?WHO CARES?

CONTENT RULES.CONTEXT RULES.THE DATA FORMAT IS NOT RELEVANT.FOR THE SEARCHER!BUT FOR THE ADMIN THE FORMAT IS VERY IMPORTANT. WE JUST LEARNED THAT SEARCH ENGINES UNDERSTAND ALL DATA FORMATS.

(OR AT LEAST A HELL OF A LOT)

BUTHOW DOES IT LOOK IN CORPORATE LIFE?IF YOU ARE INSIDE YOUR FIREWALL.YOU WRITE INTO THE SEARCH BOX:THE NAME OF THE MAN YOU MET AT THE AIRPORT, YESTERDAYWHAT IF

LETS GO TO A CORPORATE WEBSITE.WAS HIS NAME GUGELBERGER OR HUGELBERGER DR. HGGELBERGER.

I WAIT WAIT WAIT AND.

LEIDER KONNTE KEINE BEREINSTIMMUNG ZU IHRER SUCHANFRAGE GEFUNDEN WERDENRESULTSWE TRIED TO FIND WHAT YOUR LOOKING FOR; BUT DIDNT FIND ANYTHING.FAILWE JUST LEARNED THAT MY SEARCH IS NOT RELEVANT FOR MR GUGGENBERGERS BUSINESS.EVEN THOUGH I JUST WANTED TO PLACE AN ORDER OF 300 TRACTORS FOR MY COUNTRY.

WE ALSO LEARNED THAT THE INFORMATION ABOUT OUR BUSINESS IS A KEY FACTOR TO INCREASE SALES, COMMUNICATION AND REPUTATION.BUTTHIS IS NOT RELEVANT FOR THE HANDLING OF OUR CORPORATE MEDIA.

WRONGBECAUSE.HOW DO YOU CARRY INFORMATION?

TEXTPICTUREVIDEOAUDIOMEDIA DISTRIBUTING MEDIAWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREAGENCYPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STORECOLLEGUESAGENCYPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERCOLLEGUESAGENCYPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERCOLLEGUESAGENCYPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERCOLLEGUESAGENCYFANPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERWEB-STORECOLLEGUESAGENCYFANPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STORECOLLEGUESAGENCYFANPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STOREJOURNALISTCOLLEGUESAGENCYFANPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STOREJOURNALISTCOLLEGUESAGENCYTESTERFANPRODUCTIONWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STOREJOURNALISTCOLLEGUESAGENCYTESTERFANPRODUCTIONFACEBOOK & COWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?STOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STOREJOURNALISTCOLLEGUESAGENCYTESTERFANPRODUCTIONFACEBOOK & COWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?TV-STATIONSTOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STOREJOURNALISTCOLLEGUESAGENCYTESTERFANPRODUCTIONFACEBOOK & COWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?TV-STATIONFLICKRSTOREPRINTERWEB-DESIGNERNEWSPAPERWEB-STOREJOURNALISTCOLLEGUESAGENCYTESTERFANPRODUCTIONFACEBOOK & COWHO NEEDS THE PHOTO OF OUR NEW PRODUCT?TV-STATIONFLICKRYOUTUBESIZE MATTERS

PRINTING DATA IS ALWAYS VERY BIG.BUT DID YOU TRY TO SEND A VIDEO TO THE TV STATION THROUGH THE WEB? (SIZE 13-20 GB/H)WHERE DO YOU STORE DATA? HOW DO SCREEN VIDEO?HOW DO YOU GET MEDIA DATA UPLOADED AND DELIVERED?LETS TALK ABOUT D-A-M AND AUTOMATIONFIRST WE NEED A FRONTEND.

MAIN PAGEVIEW, PLAY, LISTENINGESTTAGGING WT.KEY INFORMATIONDISTRIBUTIOND-A-MHeaven is where the police are British,the chefs Italian,the mechanics German,the lovers French,and it's all organized by the Swiss.

Hell is where the police are German,the chefs are British,the mechanics French,the lovers Swiss,and it is all organized by the Italians. HOW CAN I EXPLAIN DAM?HEAVEN is where you dont need to install a softwarethe MEDIA carries all meta datathe VIDEOS are streamedand it's all organized by Automation

HELL is where the system is complicatedthe MEDIA cant be found the VIDEOS have to be downloadedand it is all organized by a small TEAMHOW CAN I EXPLAIN DAM?OUR RESPONSIBILITY FOR THE DIGITAL HERITAGELOTS OF COMPANY ARE AWARE OF THEIR HISTORY AND HAVE INVESTED MORE OR LESS MONEY INTO THE DIGITALIZATION OF GLASS SLIDES, 35MM FILMS, POSTERS, PAINTINGS ETC.BUTWHAT HAPPENS WITH THE DIGITAL TREASURES?

IF YOU DONT PUT THEM ONTO A PLATFORM NOBODY WILL BE ABLE TO SEE OR USE OR SELL YOUR TREASURES. THATS WHY I RECOMMAND TO INSTALL A D-A-M SYSTEM FIRST AND USE THE PLATFORM TO RUN THE PROJECT OF SCANNING, TRANSFERRING AND ARCHIVING HISTORIC MEDIA.HISTORIC MATERIAL WILL PROMOTE YOUR COMPANY AND YOUR PRODUCTS.COMMERCIALSDOCUMENTARIESPEOPLE STORIESPRODUCT STORIESLOCATIONSHISTORIC TESTIMONIALSHOT STUFF FORKNOPP & COSOCIAL MEDIAYOUTUBEWEBSITETRADE FAIRANIVERSARIESGLOSSY COMPANY BOOKETC. ETC.ARE YOU FIT FOR THE FUTURE?THIS IS JUST THE BEGINNNING OF A DIGITAL REVOLUTION.CONTENT WILL FOLLOW PEOPLETHIS IS JUST THE BEGINNNING OF A DIGITAL REVOLUTION.SOCIAL PLATFORMS SHAPE OUR RELATIONSHIPSTHIS IS JUST THE BEGINNNING OF A DIGITAL REVOLUTION.NOBODY WANTS TO SPEND TIME ON COMPLICATED IT-SYSTEMSSTART NOW.IT IS THERE.THE EARLIER THE BETTER.

THINK LOCALACT DIGITAL

THANK YOU Sebastian Lentz 2013

Enjoy SEAL DAYS @ HENKEL.