Architecture Play Virtualization / Data Center€¦ · Heutige Server I/O Netzwerke Server I/O...

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Architecture PlayVirtualization / Data Center

Breakout Session Partnersymposium 2009


Wir wollen heute mit ihnen besprechen, ...

1. warum DC/Virtualisierung JETZT DIE Wachstumschance für SIE in Deutschland ist

2. wie Cisco heute DC Kunden anspricht

3. was Sie konkret tun können, um optimal zu profitieren

4. FUN – aufpassen lohnt sich !


Data Center 3.0Der Schritt zur Virtualisierung im RZ

Wilfried Gross + Patrick Schmidt


Improving IT Responsiveness

No Virtualization

Data Center Virtualization

Static Service Orchestration

Dynamic Service

Orchestration

SecsWeeks MinsDays

Adapting to Changing Business Requirements


Unified Fabric

3Transparente Virtualisation

5Speicher

Netzwerke

2

Cisco’s 5 Phasenplan für Virtualisierung im RZ

Server Netzwerke

1 4Virtuelle

Maschinen Optimierung

Catalyst FamilyFirewalls

IDS/IPS

Load Balancer

MDS FamilyInt. Fabric Apps

WAN Optimiz’n

Blade Switches

Nexus Family

FCoE, DCE

10/40/100GE

VM AwarenessVFrame ESXProvisioningBranch HostedVirtual Services

All Resources Connect to Unified FabricPolicy-BasedEmbeddedSecurity

Client ServerAsset Sharing

CloudVisibility

Ports to VMsVM Mobility

SimplificationLower TCO

ConsolidationCompliance

© 2008 Cisco Systems, Inc. All rights reserved.


Why an architectural approach ?

On average, each enterprise has 11 different platforms, technologies and vendors to deal with in their virtualization environment alone.

“Virtualization and Management:Trends, Forecasts, and Recommendations”EMA Research Report, April 2008


Back in October 2009


Was hat sich in den letzten 12 Monaten verändert ?

Neues DC Setup für DACH

Nexus 1000V

UCS Launch

Architecture Plays

UCS Rack Server Launch

Nexus Success

>750 N7k Kunden ww>1000 N5k Kunden ww

> 70 Nexus Kunden in D

Neuer GTM in Europa: DACH


9

Nexus Family

Nexus and Catalyst Switching Systems

Catalyst Family

DC Storage Systems

MDS 9000 Family

DC Services Systems

ASA and ACE Families

Unified Computing System

UCS Family

DC Interconnect Systems

Optical FamilyWAN OptimizationDC Edge Routing

Data Center 3.0 Systems Portfolio

80M$

72M$ (Fabric)38M$ (Dir.)63M$

250M$ (B)470M$ (C)


Wie geht Cisco heute auf DC Kunden zu ?


2008 2009

Nexus 7000DCB

Nexus 5000Unified Fabric

Nexus 1000v

VN-Link

Nexus 2000Fabric

Extender

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

UnifiedComputing,

IaaS

1999 - 2007

MDS 9500 SAN Director

CAT 6k/65k100Mb

Appl Accel.WAAS, ACE

DC 3.0Architecture

UCS Rack Mount Server

Some key Innovations and Milestones


Nexus1000V bringt das Netz bis zur VM

Herausforderungen:

VN-Link:• Erweitert das Netzwerk bis zur VM • Konsistente Services • Einheitliches Management

VMotion

• VMotion kann VM’s zwischen Servern verschieben — Die Policies müssen folgen

• Traffic zwischen VM’s in einem Server wird nicht gesehen

• Traffic auf dem physikalischen Link kann nicht den einzelnen VM’s zugeordnet werden

VLAN101


Cisco Nexus 1000VSoftware Basiert

VMW ESX

VM#1

VM #4

VM #3

ServerVM #2

Nexus 1000V

NIC NIC

LAN

Nexus1000V

Erster Third-party ESX Switch Basierend auf Cisco NX-OS Kompatibel mit Switching Plattformen VirtualCenter Provisionierungs-Model

für die Server Administration bleibt erhalten, aber zusätzlich wird die Netzwerk Administration des Nexus 1000V mittels gewohnter Cisco NX-OS CLI ermöglicht

Policy-BasierteVM Konnektivität

Non-DisruptiveOperational Model

Mobilität von Netzwerk und Security Properties

Nexus1000V bringt das Netz bis zur VM


FCoE für Server I/O Konsolidierung

Heutige Server I/O Netzwerke Server I/O Netzwerke mit FCoE

NICs verbinden Server ans LAN HBAs verbinden Servers ans SAN Verschiedene I/O Adapter und Kabel werden benötigtHöherer Energie Verbrauch

CNAs ersetzen NICs und HBAsFCoE switch stellt Verbindung zum LAN und SAN her FCoE mit 10 GigE BandbreiteJeder Server kann Zugriff auf das SAN erhalten

Ethernet LAN

FC HBAFC HBA

NIC-1GigENIC-1GigE

NIC-1GigENIC-1GigE

FCSAN FCoE

CNA-10GigECNA-10GigE Nexus 5000

SAN

LAN

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15September 16, 2008 Cisco Inc., Company Confidential - NDA Required 15

End of Row Deployment Multiple points of management

FC

Ethernet

Blade switches

High cable count

Fabric Extender Unified fabric with Fabric extender

Single point of management

Reduced cablesFiber between racks

Copper in racks

Optimierte Verkabelung mit N5k+N2k


Virtualization Optimization Fine-grained control, portability, and visibility

of network, compute, and storage attributes More than double the memory capacity of

competing systems

Industry Standard Servers Intel Xeon processor 5500 series 150% generational performance increase Intelligent platform for performance and energy

efficiency

Unified Fabric Wire once, low latency FC and Ethernet Virtualization aware Less than half the normal amount of adapters,

switches, cables

Automated Provisioning Embedded single point of management and

provisioning Visibility and control across datacenter

organizations Infrastructure policy management and compliance

Cisco Unified Computing SystemServer+Network+VMs+Storage Access

Extended Memory

Scale Out

Unified Fabric

Fabric ExtenderVirtualized Adapter

Designed to dramatically reduce datacenter total cost of ownership while simultaneously increasing IT agility and responsiveness.


Compute

Innovations•Extended Memory•Virtualized Adapter•Hypervisor bypass•Unified Management

Cisco Innovation – Customer Choices

Fabric

Innovations• Unified Fabric • Fabric Extender• VN-Link

Innovations• Unified management• Unified Fabric • Extended Memory• Fabric Extender• Virtualized Adapter• Hypervisor bypass • VN-Link

Unified

Work in any data center environment


Cisco IT Case Study

Traditional Unified Fabric

UCS

DC efficiency 100% 130–150% 130%170–200%

10,000 sq ft,1 MWCabling $2.7 million $1.6 million $1.6 million

Physical server count

720 930–1,080 1,200–1,400

VM count 7,200 9,300–10,800 12,000–28,000

VM per KW 7.2 9.3–10.8 12–28

Density Efficiencies – 47% fewer

racks

40% savings

fromcabling

12,000 to 28,000 VMs –in the same data

center!

Almost 4x VMs per KW

What’s in for a 1MW DC ?


Der Effekt…

…to structured, but siloed, complicated and

costly…

…to simple, optimized and automated

From ad hoc and inconsistent…


Vmworld 2009, September, San Francisco (cont)

16 UCS systems

512 blades, with a total of 1024 Intel Xeon 5540 Quad Core Processors (4096 cores)

48 GB of memory upon which 40 virtual machines per blade are provisioned, five per core.

EMC and NetApp SANs, two units from each SAN vendor, hosting 37 terabytes of storage.

Two Nexus 7000 switches with two Cisco MDS 9500 switches connected to a multivendor SAN

Data center consumes 528 kilowatts, compared to the estimated 95,329 kilowatts that would have been required to build an equivalent physical version


Unified Computing Continues Cisco’s Data Center 3.0 Strategy

Data Center Networking

Unified Fabric

Unified Computing

Private Clouds

Inter-Cloud


Innovation in Technology-Partnerships

Priv

ate

Clo

ud S

ervi

ces

Stac

k

IaaS

PaaS

SaaS

...

UCS

Webex


Was können Sie tun, um optimal zu profitieren ?

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Corporate Quality 25

Unified Data Center Practice

Data CenterNetwork

Infrastructure

Compute and

Virtualization

Storage Networking

Aktueller Ansatz, um DC zu positionieren

Unified Data Center Ansatz wird unterstützt durch Spezialisierung und ATP

Unified Data Center Ansatz

Spezialisierung• Advanced Data Center Network Infrastructure (DCNI)• Advanced Data Center Storage Networking (DCSN)

ATP • Data Center Unified Computing System (DCUC B-Series)

Fast Start C-Series / Authorized Partner Program• Data Center Unified Computing System (DCUC C-Series)

Data CenterNetwork

Infrastructure

Compute and

Virtualization

Storage Networking

Unified Data Center

Practice

Network Sales

Network Services

Server / Virtualiza

tionSales

Compute & Virtualization

Services

Storage Sales

StorageServices


Product Distribution Restrictions

SelectCat 6K Cat 49xx ACE

Nexus 7K/5K/2K

UCSB-Series

UCSC-Series

MDSDirector

MDSFabric

Open Open Open OpenATP

RestrictedFast StartRestricted

Open From OSM

Open From OSM

Network Infrastructure UCS StorageDC Network Infrastructure

Specialization (DCNI)

UCS B-Series ATP

C-Series Fast Start

Open Distribution

DC Storage Networking

Specialization (DCSN)

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27Corporate Quality

InfrastrukturDCNI

Unified FabricDCSN

ApplikationenAdv. R&S

WAAS

ComputeATP


Spezialisierungen allgemein

Informationen zu ZertifizierungenKonsolidiert auf der Cisco Webseitewww.cisco.com/go/certification

Schulungen Größtenteils kostenlos und online über unsere Partner Education Connection (PEC), www.cisco.com/go/pec Kostenpflichtig und physisch über unsere Learning Partner Fastlane, Global Knowledge und ExperTeach

PrüfungenÜber unseren „Testing Partner“ Pearson Vuehttp://www.vue.com/cisco

http://www.cisco.com/go/certification�

http://www.cisco.com/go/pec�

http://www.vue.com/cisco�


DCNI – VorraussetzungenData Center Networking Infrastructure Spezialisierung

- Die Prüfungen sind offen für sämtliche Partnermitarbeiter- 3 – 5 Individuen sind für die Spezialisierung notwendig

5 Rollen können aber auf 3 Personen aufgeteilt werden

AccountManager

max. 5 Std.

SystemsEngineer

max. 20 Std.

FieldEngineer

max. 9 Tage

DesignSpecialist

5 Tage

SupportSpecialist

5 Tage

CSE CCDA CCNP CCDA CCNA

Jeweiliges Abschlussexamen


DCSN – VorraussetzungenData Center Storage Networking Spezialisierung

3 Rollen

Account ManagerMax. 5 Stunden

Systems EngineerMax. 1 Stunde

Field EngieerMax. 31 Stunden

CSE keine keine



Advanced Routing & Switching Vorraussetzungen

3 Rollen

Account ManagerMax. 18 Stunden

Systems EngineerMax. 15 Stunden

Field EngieerMax. 33 Stunden

CSE 3 oder 4 CCDA CCNP



Data Center Partner Incentiveprogramme


Data Center Incentives Cheat Sheet

Program VIP DC DCAIP DCDR EOSP & PSPP

NexusPromo SIP

Eligibility DCNI spec. OSM Sell DCNI + DCSN spec.

Partner approved

Adv R & S Spec or DCNI-

D exam

Solution approved

Products

ACE, Nexus, CAT49k, CAT65kWAAS

MDS 91xx, 92xx, MDS

Blade switch

Advanced DC –see terms

Nexus 5k, 2k

WAAS, ACE

Nexus 7000Nexus 5000Nexus 2000

All

Reward (Incremental discount or rebate)

5-21% rebate Fixed rebate per SKU Upfront 6%

Fixed 4-5% uplift on

Cert discount

*Fixed upfront up to 52% discount

12% discount

Minimum bookings or deal size

XL $300kLarge $250kMed. $200k

N/A Min $150KMax $3m N/A Max quantity

for Nexus 7000 N/A

Coming New in FY10


InfrastrukturDCNI

Unified FabricDCSN

ApplikationenAdv. R&S

WAAS

ComputeATP

80M$

72M$ (Fabric)38M$ (Dir.)

63M$

250M$ (B)470M$ (C)


UCS

ATP

DCNI / DCSN

VIP / Profitability

Silver / Gold

Registered / Partner led

C-Series / Nexus 5k / Storage Fabric

ATP’s leading FULL Architecture GTM

Fully Enabled Partners DC 3.0Less UCS B-series

Able to sell DC products with limited Architecture Value

Point Product


Links for making life easier


Myciscocommunity.com

https://www.myciscocommunity.com/community/partner/datacenter

•Registrierungspflichtig: CCO Password benötigt!•DC Community * Blogs * Videos •Aktuelle Diskussionen * Trainings * WebCasts * Produktmater•Technologiepartner ECO-System...und warum?!•DCTechnology Spotlights & Aktuelle Highlights

https://www.myciscocommunity.com/community/partner/datacenter�


http://www.thedcofthefuture.com/

OFFEN!Überblick & Inhalte mit Technologie- und AllianzpartnernAnwendungsszenarien * Governance Videos * Virtualised EvenWhite Paper, PoCs, technische Dokumentation

http://www.thedcofthefuture.com/�


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Architecture Play Virtualization / Data Center€¦ · Heutige Server I/O Netzwerke Server I/O...

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