ARMIN HOFMANN

Chris chavez

• Born in Switzerland in 1920

• Studied at the school of Arts and

Crafts in Zurich

• Worked as a Lithographer in Basil

and Berns

• in 1947 begin teaching at the Basel

school of Arts and Crafts For 40

years

Philosophy • possess great typographic and photographic purity of form.

• amplifying the impact by reducing the visual idea to its essential components.

• In its purity of form and purposeful expression, Hofmann’s work is uniquely personal.

•  His work deals with the universal language of signs and symbols, often including serendipity and always aiming for timeless beauty.

Quotes • “Another reason for my interest in the use of black-and-white in design lies in my intense preoccupation with the forms and analysis of signs and symbols.”

• “For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind.”

Resources • http://www.aiga.org/medalist-arminhofmann/

• http://www.azquotes.com/author/47070-Armin_Hofmann

• https://eyeondesign.aiga.org/armin-hofmann/