Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL
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Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.
Transcript of Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL
Berlin Open ‘09 23.6.2009:Architekturen sozialer Netwzerke: Das Fallbeispiel MySQL
Social Networking
Wer seine Ziele und sein Leben heute im
Web 2.0 widerspiegelt, kann einfache Siege in
die Tasche stecken.
UnternehmenFOSS-Projekte
EntwicklerForscher
Investoren-- Alle! --
Das Risiko eines schlechten Auftritts
wird nicht durch Abwesenheit aufgehoben
Zu viel Theorie am Anfang eines neuen Phänomens schadet,
genauso wie zu wenig Systematik
Topics
• How do I map my real life network on the web?
• How should MySQL map its network onto the current networking tools?
• Guinea Pig = Kaj (and MySQL)
Sample networking
tools
• Facebook• LinkedIn• Twitter• Blog• Phone• Party• Seminar
Why network?
• Solve problems• Be social
• Help others• Get help
• For fun• For profit
My network
Twelve recommended networks
And, the purpose?
• Spokesperson @Sun• Attract attention for
MySQL• Share news• Scalable interaction• Offload email
„Technical“ tricks
• Twitter from SMS• FB status from
Twitter• Blogs to Google
Reader• Blogs to FB, LI• Use same pic
everywhere• Reuse existing texts• Host pics on Picasa
Involve the family
• Children are digital natives
• They (may) have their own networks
• Text? Photo? Video?
Bragging OK?
• Yes and no• Yes: Presenting
favourable facts, avoiding drunk pics
• No: „Real“ bragging
• The line is fine
Multiple identities?
• Multiple languages: OK• Job self and private
self: Also OK• Don‘t be too private• Be very careful with
stuff others perceive as negative
• Don‘t portray others in a negative way
Strengths(of social networking)
• More social interaction• Sense of belonging• Bridge distances
• Good advice• Avoid mistakes• Save time
• Time consuming• Learning• Keeping order (pics,
passwords)• Get carried away
Weaknesses(of social networking)
• Find new customers (or suppliers)
• Find a new job (or new employees)
• Find investors (or investment opp‘ts)
• Improve social life In Real Life
Opportunities(in social networking)
• Somebody else writes negatively about you
• You don‘t defend yourself
• Drunk pics, sexism, racism, bad jokes
• Stealing PWs• Writing stuff you
regret (where you can‘t delete it)
Threats(in social networking)
Start writing!• Start small (not with
„a marathon“)• Start with comments! • Post „articles“ in
Facebook, LinkedIn• Pay for a good pic!• Start a blog• Continue to comment
what others do• Consider Twitter
Good topics
• Event invitations• Thank you notes • Recommendations of
suppliers• Book reviews• Restaurant reviews• Event reports• Travel reports
What should you avoid?
• Being negative• Being arrogant• Drunk pics, text• Sex, racism• Non-constructive
criticism• „I‘m offline“ = steal
now!
Reuse
• Columns for publications
• Presentations• Proposals• Reports• Blog entries• Emails to friends• LinkedIn, Facebook
My todo list
• Comment often• Write more often, in
several languages• Spam filter akismet• del.icio.us order• Aggregate twitter feed• Customers philosophy• Photo IT Mac video• Travel mountains run
Pre-net book
• Golden rules• Plenty of insight• In no way dependent
on Social Web• In every way applicable
on Social Web
Do I still have your attention?
Do ask questions!
• [email protected]• http://kaj.arno.fi
/twitter /linkedin /facebook /picasa
• @kajarno on Twitter• Comment on blogs
