Big Data – Deep Emotion – wie Technologie die Gesellschaft ... · Marshall McLuhan «We shape...
Transcript of Big Data – Deep Emotion – wie Technologie die Gesellschaft ... · Marshall McLuhan «We shape...
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Diese Präsentation ist urheberrechtlich geschützt. Jede Art des Vervielfältigens ist verboten. Wiedergaben sind nur mit schriftlicher Bewilligung des Autors erlaubt. This presentation is protected by copyright. Any form of copying is prohibited. Reproduction is permitted only subject to the written consent of the author.
Big Data – Deep Emotion – wie Technologie die Gesellschaft
verändert Karin Frick
27. November 2013
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Marshall McLuhan
«We shape our tools, and thereafter our tools shape us.»
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New Ways to Sit
The
nine
new
pos
ture
s in
vent
ed b
y ha
nd-h
eld
devi
ces
(Ste
elca
se)
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Wandel Technik <=> Wandel Mensch Ve
ränd
erun
g
Zeit
konstantes menschliches Verhalten (real life)
neue technische Möglichkeiten (digital life)
Gap
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All digital now: how lifestyle choices are going to change . . .
Sou
rce:
The
Eco
nom
ist J
an 5
-11,
201
3
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Alles was wir tun, verwandelt sich in Daten
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EyePhones statt iPhones: Menschen und Computer wachsen zusammen
Adi
das
(htt
p://
ww
w.a
dida
s.co
m/f
ootb
all)
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Tesco petrol stations use face-scan tech to target ads
Min
ority
Rep
ort
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Big Data ist eine Blackbox
Com
pute
d by
: Pet
er G
loor
http
://cc
i.mit.
edu/
pglo
or/ w
ww
.gal
axya
dvis
ors.
com
/ M
ay 2
013
Blog Map with key terms in context, by by betwenness centrality, May 2013
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Big Data: Top Konzepte, Brands und Personen
Com
pute
t by
Pet
er G
loor
: http
://cc
i.mit.
edu/
pglo
or/ w
ww
.gal
axya
dvis
ors.
com
/ M
ay 2
013
people 36%
concepts 44%
brands 20%
ibm big data 22%
amazon big data
15%
microsoft big data 13%
google big data 13%
oracle big data 11%
hp big data 10%
quid big data 10%
cloudera big data 6%
google glasses 13%
privacy big data 12%
machine learning
10%
nike fuel 9% php
9% information overload
9%
semantic web 7%
content management
7%
open data 7%
big data healthcare
6%
lifestreaming 4%
quantified self 4%
data-informed.com
3%
jeff bezos 18%
sergey brin 18%
david gelernter 11%
jaron lanier 11%
jeff hammerbacher
8%
nassim taleb 7%
paul maritz 7%
larry page 6%
sean gourley 5%
christophe bisciglia
5%
grant ingersoll 4%
Top 100 blog entries by betwenness centrality, May 2013
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Douglas Coupland
Something smarter than us is going to emerge.
Thank you, algorithms and cloud computing.
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In tech we trust
•ht
tp://
de.s
lides
hare
.net
/Ede
lman
Insi
ghts
/glo
bal-d
eck-
2013
-ede
lman
-trus
t-bar
omet
er-1
6086
761
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Nicht ohne Smartphone ins Bett
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Von Big Brother zu Big Mother Das Netzwerk sorgt für Dich
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Unsichtbarkeit verpixelte Häuser und ‘Anti-Drone’ Burqa
http
://ah
proj
ects
.com
/pro
ject
s/st
ealth
-wea
r www.youtube.com/watch?v=ZIGzpi9lCck
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http
://bl
ogth
inkb
ig.c
om/p
robl
emas
-de-
goog
le-g
lass
/
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Wer hat die Kontrolle?
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Kundenbefreiung statt Kundenbindung
Sou
rce:
Pro
ject
VR
M h
ttp://
blog
s.la
w.h
arva
rd.e
du/v
rm/
Verkaufsgetrieben
Transaktion Beziehung
«Ein unabhängiger Kunde ist wertvoller als ein abhängiger.» Doc Searls
Kundengetrieben Kontrolle
Komfort
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midata innovation lab
http
://w
ww
.mid
atal
ab.o
rg.u
k/m
idat
a-ex
plai
ned/
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Datenspender
http
://tre
ndre
port.
bette
rpla
ce-la
b.or
g/tre
nd/d
aten
spen
den
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Big Data Deep Emotion Mathematik Intuition Algorithmen Visualisierung Kontrolle Vertrauen Big Brother Big Mother Langsames Denken Schnelles Denken Programmieren Programmiert werden
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Gesunder leben? Sammle deine Daten, analysiere deine Gewohnheiten, ändere sie...
22
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Echtzeit-Feedback als Schlüssel zum Erfolg
Har
ness
ing
the
Pow
er o
f Fee
dbac
k Lo
ops
/ ht
tp://
ww
ww
ired
com
/mag
azin
e/20
11/0
6/ff
feed
back
loop
/2/
Evidenz, Messung
Relevanz
Bewusstsein für Folgen
Aktion Möglichkeit Verhalten zu ändern
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Wie wir uns selbst programmieren: mehr sparen, weniger essen, mehr bewegen...
http
://w
ww
.pop
sci.c
om/c
ars/
artic
le/2
013-
06/d
ata-
driv
en
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ww
w.ti
ctra
c.co
m
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Sucharita Mulpuru, analyst Forrester Research Inc.
«Observation is seldom – if ever – a neutral act. If a person knows they are being observed, it can
impact any decision that they make.»
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System 1: schnell, unbewusst emotionsgesteuert System 2: bewusste, langwierige und anstrengende Überlegungen
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Wie wir in Zukunft Entscheidungen treffen
http
://an
drew
mca
fee.
org/
2013
/05/
mca
fee-
pred
ictio
n-hi
ppos
-dec
isio
ns-a
lgor
ithm
s/
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Wie werden wir in Zukunft mit unseren Smartphones interagieren?
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Data Ghosts: «When your heart stops beating, you’ll keep tweeting»
http
://w
ww
.live
son.
org/
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Cloud-Computing?
http
://w
ww
.par
keha
rris
on.c
om/s
lides
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hite
chsb
roth
er/in
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«Our computers drive our cars better than you do.» Eric Schmidt, Google