CatglishFurry way to improve your English

Study new languageForeign language opportunities:1)Job2)Study abroad3)probation4)Watch original movie 5)Find wife/husband6)Learn culture and customs7)…

Existing servicesPros:- Big choice of languages- Popularity

Cons:- Gamification (levels/bages)- Leveling structure- Not effective learing methods

Foreign language learning problems:•“studying foreign language is difficult!”•“everyone judges me!”•“guess, I’m stupid.”

“New” way of learning key 1)Best way to grab attention and focus on what you are learning?2)Best way to make people clever?3)Best way to give a positive emotional association?4)Best way to feel the joy of a speaking a new language?

Most popular internet meme

Cats… CATS!!!

1) Grab attention

2) FocusNittono H, Fukushima M, Yano A, Moriya H The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus (2012)

3) Clever• Person feels itself clever if it doesn't judged by anyone. It's fact that

people don't feel themselves judged by babies or cute animals.

If your teacher is cat, you never feel yourself judged.

4) Fun• Cats are versatile and via this versatility they can reproduce a huge

variety of different phrases!

• Also they are fun and hilarious.

Study English using cats… and Catglish!

… and other languages

Lots of features• Study new words!• Test your knowledge!• Share in social networks• Share cat images!

Also we have cat gifs!

Additional features• Speech Synthesizer• Speech recognition

Target Audience• Age – 20 – 30 yrs.• Location – Russia and Commonwealth of Independent

States• Active PC, smartphone and tablet users• Study English• Loves cats

Development plan• May 2014 – web-service MVP

• July 2014 – Mobiie app relase for iOS, Android and Windows Phone

Monetization• In-app purchase• Ads in app

Promotion• Social Networks• Popular blogs• Competitions• Merchandise

Our team

vk.com/catglish

catglish.ru

Thanks!!!Catglish team

+79124899397kutsenkoilya@hotmail.com