Catglish eng

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    13-Apr-2017
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Transcript of Catglish eng

  • CatglishFurry way to improve your English

  • Study new languageForeign language opportunities:JobStudy abroadprobationWatch original movie Find wife/husbandLearn culture and customs

    1

    51

    17

    16

    9

    7

    Preferred foreign language to study (in Russia)

    1

    English51

    French17

    German16

    Chinese9

    etc7

  • Existing servicesPros:- Big choice of languages- Popularity

    Cons:- Gamification (levels/bages)- Leveling structure- Not effective learing methods

  • Foreign language learning problems:studying foreign language is difficult!everyone judges me!guess, Im stupid.

  • New way of learning key 1)Best way to grab attention and focus on what you are learning?2)Best way to make people clever?3)Best way to give a positive emotional association?4)Best way to feel the joy of a speaking a new language?

  • Most popular internet memeCats CATS!!!

  • 1) Grab attention

  • 2) FocusNittono H, Fukushima M, Yano A, Moriya H The Power ofKawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus (2012)

  • 3) CleverPerson feels itself clever if it doesn't judged by anyone. It's fact that people don't feel themselves judged by babies or cute animals.

    If your teacher is cat, you never feel yourself judged.

  • 4) FunCats are versatile and via this versatility they can reproduce a huge variety of different phrases!

    Also they are fun and hilarious.

  • Study English using cats and Catglish!

  • and other languages

  • Lots of featuresStudy new words!Test your knowledge!Share in social networksShare cat images!

  • Also we have cat gifs!

  • Additional featuresSpeech SynthesizerSpeech recognition

  • Target AudienceAge 20 30 yrs.Location Russia and Commonwealth of Independent StatesActive PC, smartphone and tablet usersStudy EnglishLoves cats

  • Development planMay 2014 web-service MVP

    July 2014 Mobiie app relase for iOS, Android and Windows Phone

  • MonetizationIn-app purchaseAds in app

    PromotionSocial NetworksPopular blogsCompetitionsMerchandise

  • Our team

  • vk.com/catglish

    catglish.ru

  • Thanks!!!Catglish [email protected]