COPYRIGHT © 2011 ALCATEL-LUCENT. ALL …¶hlmann_-_LTE_-_die_4... · Digital Signage with dynamic...

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

1


LTE - die 4. Generation MobilfunkTechnologie im Überblick - von UMTS und GSM zu LTE Erfahrungen und Anwendungsszenarien

Uli Möhlmann, Director LTE Automotive E2E Solution

MOBI Veranstaltung, 13. Oktober 2011, IGZ Bamberg


3

Inhalt

LTE - die 4. Generation MobilfunkTechnologie im Überblick - von UMTS und GSM zu LTE Erfahrungen und Anwendungsszenarien

• LTE, der Standard im Überblick

• Stand des Netzausbaus in Deutschland und USA

• LTE Testnetz, Kenndaten aus der Praxis

• ngConnect, mobile Breitband Anwendungen aus einem Open Innovation Ecosystem

• LTE Advanced und M2M


4

Long Term Evolution

The Standard


LTE – Long Term EvolutionOne World Wide Cellular Radio Standard

Radio Transmission EvolutionDownlink: OFDMA (Orthogonal Frequency Division Multiple Access)

Uplink: SC-FDMA (Single Carrier Frequency Division Multiple Access

Reduced User Equipment Power Consumption ... Always On is becoming a reality !!!

64QAM - Scheme

MIMO – Multiple Input / Multiple Output2 x 2 Antennas4 x 4 Antennas... x-pol and space needed !!!

Source: Fujitsu


LTE – Long Term EvolutionOne World Wide Cellular Radio Standard @ ...

> 30 Frequency Bands between 700MHz to 2.6GHzLTE frequencies roll-outMarch 2011 snapshot Source: ToddCarothers.com

FDD, TDD and half-duplex FDD

Scalable Channel Bandwidth1.4MHz, 3MHz, 5MHz, 10MHz, 15MHz and 20MHz

Data Bandwith LimitsCat 3 UE – 100 / 50 MbpsCat 4 UE – 150 / 50 MbpsCat 5 UE – 300 / 75 Mbps@ 20 MHz Channels and MIMO


LTE – Long Term EvolutionOne World Wide Cellular Radio Standard Advantages

LatencyLow for data transfer, handover and connection setup timebecause of an optimized radio access and simplified network architecture (“data/IP only”)

Inter-operation with GSM/EDGE, UMTS/HSPA, CDMA, etc.

Velocityup to 350 Km/h or 500 km/h depending on the frequency bandperfect for automotive up to high speed train

Cell size radius< 10 m femto and pico cells up to > 100 km macro cellssupports capacity in dense urban as well as nation wide coverage


Network Topologies and Self Organizing NetworksCoverage and Capacity - optimizing Automotive Connectivity

Macro Layer: urban, suburban, rural

Technologies: HSPA+, LTE (FDD+TDD)

Metro Layer: Small Cells indoor

(public+enterprises), and outdoor

Technologies: HSPA+, LTE (FDD+TDD)

Femto Layer: Residential … “my cell”

Technologies: HSPA+, LTE (FDD+TDD), WiFi

800MHz 1800MHz

2100MHz2600MHz

2100MHz2600MHz

2100MHz2600MHz

2300MHz

Seamless User management is keyMulti-technology, multi-layer coordination

Interference management is key

R10


eNodeB SGW PGWLTE subscriber

Differentiated QoS

Open APIs

3GPP Gx (R9)

Application & Content Providers

PDN

QoS – Quality of ServiceNew Services and all-IP LTE require purpose built componentsUnleashing the data and control plane in LTE with Alcatel-Lucent EPC

OAP

PCRF

MME

LTE Network

PCRFPolicy Charging and Ruling Functiontunable Service Quality Levels perUser / Application

3GPP Rx (R8)


eNodeB SGW PGW

PDN

eMBMS – evolved Multimedia Broadcast Multicast Services New Services and all-IP LTE require purpose built componentsUnleashing the data and control plane in LTE with Alcatel-Lucent EPC

PCRFMME

LTE Network

eMBMS is a transmissionservice that cansimultaneously send thesame combined mediasignals (such as videoand audio) to multiplerecipients in the samegeographic region usingLTE base stations (eNBs)

LTE subscribers

LTE subscriberseNodeB

R9

MBMS GW

SW updatesNews FeedsLocal WeatherBreaking News Video...

Avg. monthly consumed by wireless subscriberSource: 2011 ABI Research


11

Long Term EvolutionStatus

Germany


LTE – Long Term EvolutionOne World Wide Cellular Radio Standard

Frequency Bands in Germany (Source BNA)

2G/3G Mobile Communication in Germany – „we are used to …“

GSM/EDGE coverage (900 MHz) UMTS/HSPA coverage (2100MHz)

mobile voice every where ..... mobile broadband data in metropolitan areas

Source: Vodafone


LTE – Long Term EvolutionMobile Broadband Data Every Where ...

LTE 800 Roll-Out in Germany as of Oct 6th, 2011

~ 3000 cells needed for nation wide coverage

LTE 1800„Am 1. Juni startete das erste Telekom LTE 1800-Stadtnetz in Köln ...“

LTE 2600„Noch im September 2011 will Vodafone das LTE-Netz in Düsseldorf anschalten ...“

Telekom vertreibt das Samsung Galaxy Tab 8.9 LTEab Dezember

Source LTEmobile.de


15

Long Term EvolutionStatus

USA


Source verizonwireless.com

... and more


Source att.com

... and more


18

Long Term Evolution

Experiences


Sites with 800MHz and 2.3GHz/2.6GHz 90sqkm TDD/FDD Test Network

2.6 GHz

2.3 GHz2.6 GHz

800 MHz

2.6

GH

z

2.3 GNz2.6 GHz800 Mz

2.6 GHz

LTEAlcatel- Lucent LTE Over The Air Test Network > 2 Years of LTE Experience in Stuttgart-Zuffenhausen


CID=27

2.2 km

A81

7.4 km

The areas where RSSI is measured below -105 dBm are marked in black (no UE data -GPS data only)

CID=48

A81

1.3 km

Alcatel- Lucent LTE Over The Air test network – Stuttgart Zuffenhausen

Mobility Test Results – 800 MHz vs. 2600 MHz - RSSI Coverage


Homebase of the LTE Connected Car

800MHz EDD and 2600MHz

10MHz Channel bandwith, 2x2 MIMO

Data Rates (on application layer)

- Stationary 60Mbps @ 10MHz

- (above 100Mbps @ 20MHz)

- 50km/h and 120km/h,

within the cell min 15, max 32 Mbps,

typical 20-25Mbps,

at cell edge above 4 Mbps

Latency (roundtrip end user to application

and return) min 18ms

Hand Over Interruption time

45 – 50ms

Alcatel- Lucent LTE Over The Air test network in Stuttgart-Zuffenhausen

Independent End-to-End LTE Test System for earlylive connectivity and application performance andfeature validation in a urban, suburban and ruralenvironment incl. A81 Autobahn


22

mobile Breitband Anwendungen aus

einem Open Innovation Ecosystem


ngConnect Members July 2011

Innovators and market leaders shaping the next gen User Experience

•Toyota Motor Sales, USA, Inc.

http://www.infrared5.com/

http://www.mentalimages.com/

http://www.neusoft.com/en/

http://www.tc2.com/

http://www.hfmus.com/

http://www.brassmonkeysdk.com/


24

Innovation Ecosystem

CustomerKnowledge

Independent Entrepreneurs

AcademicEntrepreneurs

OPEN COLLABORATION

Ecosystem Partners

ALU Organizations

Market Trends

INNOVATION ENVIRONMENT

AGILEPROTOTYPING

SOLUTION PORTFOLIO

SOLUTIONDELIVERY

ITERATIVEPROCESS

AIM(*) & Agile

Prototyping and business modeling

INCREMENTALPROCESS

DELIVERYPROCESS

1 2 3 4 5

SHO

WC

ASE

REF

EREN

CE

SOLU

TIO

N

DEL

IVER

ED

SOLU

TIO

N

Innovation Spaces

Innovation Tools

Innovation Techniques

For more information visit http://www.ngconnect.org

Digital Signage with dynamic updates over LTE

Dynamically updated virtual storefront for a number of retail and e-Commerce applications

New RevenuePossibility for new, ubiquitous points of sale and points of presenceFacilitates e-commerce and impulse purchaseProduct or service education tied with advertising revenueGrows e-commerce opportunities via impulse purchases

Consumer BenefitsProvides consumers with product or service education and a simplified buying experience

Digital SignageServer

Internet

DigitalSignageDisplay

Signage Bar Code Update

Signage Play List Update

LTE

Streaming video after bar code trigger

bar code update

Cellular or WiFi

Digital Signage

Internet

Sign management

Digital

Display

Signage Bar Code Update

Signage Play List Update

LTE

Streaming video after bar code trigger

Signage QR Code Update

Business Modeling available

Video Enhanced Interactive Digital Signage

New Revenue

Enables new revenue streams from M2M and Communications convergence

Enables revenue with subscription from Digital Sign units, Wi-Fi hotspot use,

revenue sharing with advertising and retailers, etc.

Consumer Benefits

Provides dynamic and relevant ads and offers.

Provides internet access at more locations.

•

•

•

•

4G/LTE Digital Signage solutions enable enhanced advertising, CRM and point of sale opportunities


Media Hotspot

•Use Case: This sign provides Wifi access from any retail location (such as a café) in addition to a jukebox-like capability

that can be accessed and controlled remotely by various users. Customers can purchase media from the “jukebox” using

their mobile device. 4G/LTE connectivity enables placement into any location with a power outlet .

Value Prop - Consumer:

• Ability to make purchases conveniently - directly from the kiosk with a mobile device, for delivery to a mobile device

• Entertainment value and convenient Wifi access

Value Prop - Host Location:

• Impulse buying of media or venue‟s products

• Opportunity to offer an enhanced environment

• Ability to provide localized advertising

• Shared cost models via leasing and revenue-share options

Value Prop - Service Provider:

• Increased revenue and entry into new value chains through high bandwidth services and enablers (location-based services, billing, rating and settlement, etc.)

• Increased revenue from M2M services

• Opportunity to create or leverage App Store functionality

Key solution components & functionality

Alcatel-Lucent 4G LTE network

MediaTile software platform

Mobile payment system

High-def display with integrated digital promotion player

Jukebox player/download

Participating Members: Alcatel-Lucent, MediaTile

Primary Research available

Virtual Concierge

•Use Case: An LTE-connected 2-way video interactive digital platform application providing information through access to a real person, in the

language of a traveler's choice - directions, rules, events information or interactive pushed content. 4G/LTE connectivity enables placement into any

location with a power outlet.


• Access to a knowledgeable information source in the language of your choice

• Virtual assistance through interactive video with a real person

• Ability to take information with you by pushing it to your mobile device


• Lower cost delivery of information services through a hosted environment

• Increased brand loyalty through an enhanced user experience at your location

• Opportunity to push highly relevant offers and promotions to users

• New revenue stream through revenue-share with point of interest participants


• Increased revenue and entry into new value chains through high bandwidth

services and enablers (location-based services, billing, rating and settlement, etc.)


• Alcatel-Lucent 4G LTE network

• MediaTile Mediacast software platform

• Samsung hardware

Participating Members:

Alcatel-Lucent, MediaTile, Samsung


Mobile Gaming

New market

Low latency and tiered QoS of LTE opens a new market in mobile gaming

Networked gaming to mobile devices now allows user to take the social gaming “on the road”

The high bandwidth and low latency of LTE/4G enables a break from the current mobile form factor

to allow for much higher quality gaming experience on any wired or wireless device

First Transatlantic Gaming session over LTE between IEEE ICC Conference – Stuttgart, Germany

and Alcatel-Lucent Solution Concept lab in Ottawa, Canada - June 2009

Anywhere Mobile Gaming

An LTE-enabled customized online storefront where consumers can stream or download the latest mobile games and game developers can upload and manage/distribute their games from a centralized location.

New Revenue

Enables new revenue streams by extending gaming experience to web-based environment over mobile

Revenue share in new game developments, address online gaming (purchases, rentals, subscriptions)

New Business Models

Host/private label developers game store in a SaaS environment

Leverages LTE infrastructure and tiered QoS to deliver the required real-time, low latency user experience

Gametime Media Table

Use Case : Connected tabletop provides advertisements and media, enticing customers to make purchases. In this showcase demo, the user can play a game using their mobile phone (smartphone with accelerometers) as a controller with the option to purchase the game and take it with them.

Value Prop – Consumer

Entertainment value

Ability to “take the game with you”, with a mobile version

Value Prop – Host Location

Opportunity for impulse buying of mobile games and media

Opportunity to offer an enhanced environment

Ability to provide localized advertising

Shared cost models via leasing and revenue-share options

Value Prop – Game Designers and Resellers

Increased exposure for game designers and resellers through distributed storefront model

Value Prop – Service Provider:

Increased revenue and entry into new value chains through high bandwidth services and enablers (location-based services, billing, rating and settlement, etc.)

Increased revenue from M2M services


Alcatel-Lucent 4G LTE network

MediaTile software platform


High-def display with integrated digital promotion player

Smartphone with accelerometers


Alcatel-Lucent, MediaTile, Brass Monkey, Infrared 5


Mobile e-Learning

Enter a New Market in Partnership with Educational InstitutionsReach students on any device, anywhere via LTE - new source of revenue from eLearning and the wide usage of LTE from multiple end-usersEducational institutions gain expanded eLearning capability and gain more remote studentsReduces carbon footprint for distributed workforce or students by reducing travel

Remote student

Highly interactive rich multimedia experience for learning from anywhere, any device

Internet

Student audio/video/data

Instructor’s audio/video/data (power-point, video , chat)

ALU My Teamwork server

Instructor

e-Learning app server

e-Healthcare over LTE

Consumer BenefitMonitor chronic conditions via a cellular network allowing continuous high quality patient care.Provides mobility to chronic care patientsNew Business ModelsCombination of M2M and communications services enabled over the LTE network offers tiered QoS and high bandwidth of HD video conferencing at a premium

Telehealth Manager App Protocol

Video Conference with Patient

Nurse has ability to gather patient data and set up an instant video conference with the patient to assess

LTE

Bluetooth

Telehealth Manager application

LTE Network

InternetApp Server

Data Browsing


http://en.wikipedia.org/wiki/Image:BlackBerry_8350i.jpg

http://en.wikipedia.org/wiki/Image:BlackBerry_8350i.jpg

Digital Surgery over LTE

Low latency, high bandwidth of LTE allows real-time remote collaboration between medical teams

Interactive real-time multimedia collaboration coupled with communications services

The Smart Surgery Suite allows physicians in remote locations to interact in real time in an operating theater, and collaborate with specialized physicians located around the world. The collaboration environment allows high-definition video feeds and remote annotations and communication over LTE/4G


Virtual Venue

Use Case: This application allows a fan at a stadium to leverage the best of in-home viewing while participating in the venue experience. Using their mobile device, the fan can access several features:

Order and deliver food and merchandise with ability to pay with the mobile device

Access to instant replay and live video cameras via LTE video

Location mapping to various facilities (washrooms, concessions, parking) with video link

Stadium crowd games

Access to player stats

User-generated content and messaging


• Convenience in making purchases directly from a connected smart device, delivered to your location

• Enhanced experience by accessing on demand instant replay and multiple camera angles from user generated and stadium cameras directly to a connected smart device

• Targeted promotions specific to consumer interests

Value Prop - Venue owner:

• Increased food/beverage/merchandise sales revenues

• Increased customer loyalty through an enhanced fan experience

• Potential for advertising and sponsorship opportunities


• Increased revenue and entry into new value chains through high bandwidth services and enablers (location-based services, billing, rating and settlement, etc.)

• Opportunity to increase brand awareness through co-sharing of targeted advertisements with venue and merchandise brands

• Opportunity for deeper sponsorship engagement and collection of user data for measurement and metrics


Alcatel-Lucent 4G LTE network and/or small cells

Cloud-based software platform


Multimedia streaming servers

Next generation Samsung smartphones/tablets


Virtual Personal Stylist

Use Case: An Augmented Reality experience providing shoppers with professional styling advice based on the shopper’s online profile. Whether shopping in a store, at home on a PC, or on the go with a

smartphone, the online profile and avatar includes accurate measurements created at the retailer or at home and is always retrievable. The shopper can visualize his or her look in the virtual reality mirror and get

advice and recommendations from fashion experts and cosmeticians. While shopping, customized advertising with the shopper’s styles and colors on their avatar will appear on the virtual reality mirror.


• More convenient way to shop in-store and online

• Increased confidence in online purchases

• Targeted promotions based upon previous purchases

• Opportunity to try-on and shop online 24/7

• Opportunity to solicit social media recommendations on “how I look” from friends

and family

Value Prop - Retailer:

• Increased brand loyalty and recall (store and product) through innovative

shopping experience

• Increased retail value chain efficiency by integrating consumer profiles into

cloud services for a complete e2e consumer experience (customer stickiness)

• Greater advertising effectiveness through targeted and relevant advertising of

recommended items based upon previous purchases (customer analytics)

• Reduced online returns attributed to product dissatisfaction

• Ability to extend in-store consumer experience and relationship to online

shopping


• Increased revenue and entry into new value chains through high bandwidth

services and enablers (location-based services, billing, rating and settlement,

etc.)

• Application hosting and trusted profile storage in the cloud


Alcatel-Lucent 4G LTE, small cells or PON network

Scanning booth and “home scan” technology

Image Twin software

Cloud application and computing environment,

3D mirror, retail kiosk interaction, telepresence

Interactive video conferencing

LCD monitors, mobile phone and tablet technology

Fashion advisor content, models, ad support, product


Alcatel-Lucent, Samsung, TelePresence Tech, Vidyo, VisionMax, TC2, Hachette Filipacchi Media US


Global Bazaar

Use Case: Interactive virtual storefront to allow small producers/manufacturers from around the world to showcase their products on a shared

digital retail kiosk in a mall or retail setting. Customers select a location and vendor on the kiosk touchpad, and products appear in 3D on the

kiosk. Customers can view interactive videos, set up a video call with the producer/manufacturer, purchase items and arrange for shipment, and

make a donation to a sponsoring charity or organization.


• Convenient way to make unique or exotic purchases directly from the kiosk or from your mobile device

and arrange delivery

• Real-time information at the “point of decision” and ability to provide feedback to the

producer/manufacturer

Value Prop – Producer/Manufacturer:

• Increased product merchandise sales revenues by reaching a global customer base

• Ability to deliver expert product knowledge to remote locations, without additional staffing requirements

• Greater revenues through effective targeted advertising of merchandise brands directly to the user at

point of purchase

Ability to deliver real-time answers to consumer requests and receive feedback at their “point of

decision”


• Opportunity to differentiate the location by offering a unique user experience

• Increased revenue through leasing kiosk space to virtual tenants


• Increased revenue and entry into new value chains through high bandwidth services

and enablers (location-based services, billing, rating and settlement, etc.)

• Opportunity to increase brand awareness through co-sharing of targeted advertisements

with venue and merchandise brands


Alcatel-Lucent 4G LTE and/or small cells network

Software platform


Telepresence kiosk

Participating Members: Alcatel-Lucent, TelePresence Tech, Vidyo


LTE Connected Camera

The LTE Connected Camera demonstrates the speed and flexibility LTE brings to the photography workflow process.

New RevenueData transfer charges, solution hosting (white label in service provider cloud), e-commerceNew CustomersPro photographers, insurance/real estate agents, first responders, consumersNew Business Models Transactional, data bundles, subscription, free w/advertising, service/app/equipment bundles



LTE Connected Car

Use Case: Showcasing within a fully functioning vehicle, a rich array of services, business models and consumer

experiences that can be enabled via LTE network connectivity, off-board computing and cloud storage coupled with in vehicle

hardware and software systems.

Value Props – Service Provider• Extend captured revenue/churn-buster• Incremental extension of access subscription revenue • Extension of existing services to multiscreen, e.g., IPTV service to car, network-based PVR to the car.• Ability to deliver services - on-deck application hosting specific for “travel”, on-demand gaming in vehicle, on-demand entertainment/education in vehicle, remote security monitoring to vehicle plus mobile e-commerce

Key solution components & functionality Alcatel-Lucent 4G LTE network QNX CAR operating system Voice to text from Nuance Content from Atlantic Records, BUZZMEDIA, chumby, Gamestreamer, Intamac and KabillionVideo Conference from Vidyo Toyota Prius platform


Alcatel-Lucent, Atlantic Records, BUZZMEDIA, chumby, Gamestreamer, Intamac, Kabillion,

Nuance, Vidyo, QNX, Toyota Motor Sales USA

Business Modeling available Primary Research available

Social Music Experience

LTE

Network

Fixed

Broadband

Network

Service

Provider’s IP

Network

Cloud Content

Storage

Cloud

Application

servers

Based on multiple applications that provide an enhanced user experience for access to and interaction with music, celebrities and content on multiple devices.

New Revenue

Enables new revenue streams through extension of existing services to additional screens in fixed and

mobile environments

Leverages LTE infrastructure to deliver in-demand content and applications with enhanced user

experience

Enables new e-commerce revenue flow

New RevenueAdds new service to carrier portfolio, “storefronting”

Subscription-based models or revenue sharing with third-party security provider

Consumer BenefitsStreamlined, no-hassle remote home management, anywhere, via a variety of terminalsNo alarm or control panels to host in residence

Safe at Home

A Cloud-based PaaS Solution for Anywhere, Anytime Remote Home Control, Management and Surveillance


42

Long Term EvolutionAdvanced

M2M


43

Car2Car and Car2X

Connectivity a combination of pWLAN (802.11p)

and Cellular Network (LTE)

Infotainment ... Connected Navigation ... all kind of M2M Communicationup to Collision Avoidance

CoCarXForschungsinitiative AKTIV

... LTE provides a powerful basis for

Car2Car and Car2Infrastructure

Communication

Forschungsprojekt „Cooperative Cars

Extended“ (CoCarX) Abschluss 25.05.2011

... stellt sich die Frage, wer deren Aufbau finanzieren soll. Schließlich ist in vielen Kassen das

Geld so knapp, dass selbst die winterlichen Schäden am Asphalt nur notdürftig geflickt werden. Und wenn es um Subventionen geht, stehen Car-X-Projekte im Wettbewerb zur Elektromobilität ...


M2M – Machine-To-Machine

3GPP Releases 10 and 11Work Plan Version June 21st, 2011

Rel. 10 (freeze in 2011)

Network Improvements for Machine-Type Communications Finish date by Sep 2011

Rel.11 (freeze in 2012)

System Improvements to Machine-Type CommunicationsFinish date by Jun 2012

M2M use cases for Automotive Applications Finish Date by July 2011These use cases will identify new M2M service requirements and M2Mfunctionality/capabilities to allow for better support of automotive applications in futureM2M capable networks

Excerpt from TR22.868 on M2Mcommunications:“It appears that there is marketpotential for M2M beyond thecurrent "premium M2M marketsegment" i.e. the marketsegments that are currentlyusing M2M. In particular it ispossible to identify potentialapplications for mass M2Mservice, e.g. consumerproducts manufacturerscould keep in touch withtheir products after they areshipped – car manufacturerscould serve as an examplefor that. Another example is inthe home environment whereremote maintenance of heatingand air condition, alarm systemsand other applications can alsobe identified.”


45

Summary

LTE Is Data-only – Voice is just one application

Simple network, just a few elements, flat IP architecture, SON

Provides Bandwidth

It starts where W-CDMA ends and will go much beyond

Has low Latency

Round trip delay as short as in fixed networks

Will give Capacity as well as Nation wide and indoor Coverage

Due to the combination in Frequency Bands 2600, 1800 and 800 MHz

As well as a combination of Macro, Metro and Femto Layer

2G (GSM) enabled voice communication always and everywhere

with 4G (LTE) will come data communication always and everywhere

and will enable a hugh variety of applications always and everywhere

we„ve expierenced the importance of

an Open Innovation EcoSystem and that„s why we fully

support initiatives like


48


49


Vielen Dank für Ihre Aufmerksamkeit!

COPYRIGHT © 2011 ALCATEL-LUCENT. ALL …¶hlmann_-_LTE_-_die_4... · Digital Signage with dynamic...

Documents

Transcript of COPYRIGHT © 2011 ALCATEL-LUCENT. ALL …¶hlmann_-_LTE_-_die_4... · Digital Signage with dynamic...