CoSchedule Webinar

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    13-Apr-2017
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Transcript of CoSchedule Webinar

  • #CoWebinar @CoSchedule @SumoMe

    How to Exponentially Grow Your Subscriber List

    Tips, Tools, Tricks, and Lessons from the team at

    SumoMe.com

    http://SumoMe.com

  • #CoWebinar @CoSchedule @SumoMe

    Matt Ragland

    Sumo Sensei

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    Will there be a recording?

    we will see

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    Have Questions?there will be answers!

    at the end

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    Have Questions?there will be answers!

    at the end

    Join on Twitter!

  • #CoWebinar @CoSchedule @SumoMe

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    2 Fundamentals of Email Lists

    Predictable x scalable = Success

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    Dont Do One-Offs

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    DONT DO ONE-OFFS!

    get it?

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    Why Email?Facebook Fans: not controlled by you Twitter Followers: not controlled by you Instagram Followers: not controlled by you YouTube Subscribers: not controlled by you Email Subscribers: controlled by you

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    AAA Formula

    Ask Assets Acquisition

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    ASK

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    SumoMe Live Demo!

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    Lazy Sunday Method

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    Have an Ask Schedule

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    ASSETS

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    Email Signature

    Your Employees Email Sig too!

    Bonus: Setup an Auto-Responder

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    FacebookWhat Groups are You In? (create one)

    Search Your Social Graph

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    Exportlinkedin.com/people/export-settings

    http://linkedin.com/people/export-settings

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    slack groups!SlackList.info

    Traffic1m example

    How to add people (Nat)

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    Optimize the Success Page

    Exact next step

    Why

    Urgency!

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    ACQUISITION

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    Target Your Landing Pages

    Welcome a specific reader

    Where are they coming from?

    Guest Post? Ad Placement? Social Link?

    Craft your content to match their interests!

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    Not Specific - General to all Readers. Hey, you!

    Super-Specific! Welcome Inman!

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    How to Buy Ads

    just keep it simple and boost a post to start

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    Then Re-Target

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    Re-Target Your Content

    - No one WANTS to click ads! - Only spend $20! - Ill walk you through this live

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    The Flattery Method- Read someone's article, attend their webinar, or buy their course - Follow it exactly with a twist - Write it up & let them know about it

    How this worked for me

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    Great marketing focuses on 1-2 activities that you can double, triple, 10x down on.

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    Stress-Free Webinar StrategyFind someone that has an audience you want. Agree on webinar Promote to your audience about the webinar

    Presenter promotes to their audience and does the webinar

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    Brians Email

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    Recap! What You Can Do in 5 Minutes

    Ask: Install Welcome Mat @ SumoMe.com

    Assets: Update your email signature

    Acquisition: Post your site to one FB group

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    Rapid Fire!

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    ListGoal.com

    http://ListGoal.com

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    Email Frequency

    Send one email per week!

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    Whats a Good Conversion Rate?

    Should be about 2% site-wide

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    Whats a Good Open Rate?

    20% is good Use the Double-Open Trick

    Send 3-4 days later Change the Subject Line Only send to Un-Opens

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    Bonus Time!

    Video & Slides of Webinar

    All the Links & Resources

    Access to my Slack Experiment

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    Bonus Time!1. Install SumoMe on your site

    (already using? just send a screenshot of your Dashboard)

    2. Forward Welcome Email (or screenshot) to

    [email protected]!

    mailto:[email protected]

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    Questions?

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    @MattRagland SumoMe.com

    Thank You!

    http://SumoMe.com