CROWDFUNDING - Niedersachsen€¦ · Crowdfunding –Was ist das? The practice of funding a project...

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Innovativste Wirtschaftsförderung Seite 1 2017/10/19 | „Ohne Moos nix los?! – Finanzierungsmöglichkeiten für Existenzgründerinnen Marcus Rohde Projektleiter Gründung und Entrepreneurship CROWDFUNDING - EINE GUTE ALTERNATIVE ZUR BANK?!

Transcript of CROWDFUNDING - Niedersachsen€¦ · Crowdfunding –Was ist das? The practice of funding a project...

Page 1: CROWDFUNDING - Niedersachsen€¦ · Crowdfunding –Was ist das? The practice of funding a project or venture by raising many small amounts of money from a large number of people,

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2017/10/19 | „Ohne Moos nix los?! –

Finanzierungsmöglichkeiten für Existenzgründerinnen

Marcus Rohde – Projektleiter Gründung und Entrepreneurship

CROWDFUNDING -EINE GUTE ALTERNATIVE ZUR BANK?!

Page 2: CROWDFUNDING - Niedersachsen€¦ · Crowdfunding –Was ist das? The practice of funding a project or venture by raising many small amounts of money from a large number of people,

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2.) Crowdfunding – Komplexität

3.) Crowdfunding – Benefits

1.) Crowdfunding – Was ist das?

5.) Crowdfunding – Unterstützung

4.) Crowdfunding – Chancen

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1.) Crowdfunding – Was ist das?

Page 4: CROWDFUNDING - Niedersachsen€¦ · Crowdfunding –Was ist das? The practice of funding a project or venture by raising many small amounts of money from a large number of people,

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1.) Crowdfunding – Was ist das?

The practice of funding a project or venture by raising many small amounts

of money from a large number of people, typically via the Internet.

(Oxford Dictionaries)

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1.) Crowdfunding – Was ist das?

Crowd-funding

klassisches

Reward-BasedCrowdfunding

Crowdlending

Lending-BasedCrowdfunding

Spenden

Donation-Based

Crowdfunding

Crowdinvesting

Equity-BasedCrowdfunding

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1.) Crowdfunding – Was ist das?

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1. Passendes CF-Modell & -Plattform auswählen

2.) Crowdfunding - Komplexität

2. Recherche: Lerne von den Besten

3. Aufbau der Kampagnenseite

A. Pitch-Video

B. Zielsumme kalkulieren, Laufzeit festlegen

C. Dankeschöns/Rewards auswählen

D-E. Text u. Blog/Pinnwand

4. Zielgruppe definieren, Community aufbauen

5. Kommunikation, Kommunikation, Kommunikation,

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3.) Crowdfunding – Benefits

Crowdfunding

Marketing

Proof ofConcept

Umsätze generieren

Finanzierung

Reputation

Community-Aufbau

Feedback

Aufmerksam-keit

Page 9: CROWDFUNDING - Niedersachsen€¦ · Crowdfunding –Was ist das? The practice of funding a project or venture by raising many small amounts of money from a large number of people,

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4.) Crowdfunding – Chancen

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4.) Crowdfunding – Chancen

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4.) Crowdfunding – Chancen

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5.) Crowdfunding - Unterstützung

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5.) Crowdfunding - Unterstützung

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