Customer Experience –aber wie? · 2020-07-18 · Adobe Analytics Premium Pitch Deck Author: K &...
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Customer Experience – aber wie? Evelyne Berlinger | Lisa Kreilinger, Adobe
Transcript of Customer Experience –aber wie? · 2020-07-18 · Adobe Analytics Premium Pitch Deck Author: K &...
Customer Experience – aber wie?Evelyne Berlinger | Lisa Kreilinger, Adobe
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Wieviel Prozent Ihrer User können Sie denn überhaupt auf ihren digitalen Kanälenansprechen?
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Können optimal bedient werden!
< 10%
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Hartmut KönigKundennummer: 13874Status: High Value Customer
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Angemeldet, abernamentlichnichtbekannt
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Kein Besucher istwirklich unbekannt
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Kein Besucher istwirklich unbekannt
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Und wie sieht das jetzt für die online Präsenz aus?
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Beispielhafte Customer Journey:
Lisa:FinanzunternehmenMehr Kunden gewinnen
Evelyne:unbekannter Besuchersucht nach Geldanlage
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Lisa:FinanzunternehmenMehr Kunden gewinnen
Evelyne:unbekannter Besuchersucht nach Geldanlage
Beispielhafte Customer Journey:
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Check out our social channels – What others say about “#LifeInsurance”
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THANK YOU EVELYNE BERLINGER.HELLO Mrs. Berlinger
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Wie machen wir das dann
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Customer Attributes
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Vorhandene Attributes
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2.5513.647
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Mit Customer Attributes genauer identifizieren
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• Personalisierung von Anfangan
• Erstellung eines 360° Profils• Schafft Freiraum für kreativeund relevante Erlebnisse
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DANKE
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