Die Nutzung von Crowdfunding zur Finanzierung von Solarparks · - Slava Rubin, founder and CEO...

Chancen und Herausforderungen

Die Nutzung von Crowdfunding zur Finanzierung von Solarparks

Uta Hoffmann, project management, Econeers GmbH Paris, 14. April 2015: Die Zukunft der Photovoltaik-Freiflächenanlagen: Umsetzung von Projekten auf der Grundlage eines neuen Rechtsrahmens in Deutschland und Frankreich

Financing solar plants via crowdfunding - opportunities and challenges

1  Crowdfunding – an introduction

2  The Econeers GmbH

3  Example: PV plant Langenbogen

4  Civic participation 2.0 – opportunities for photovoltaic systems

Agenda

14. April 2015 Die Zukunft der PV-Freiflächenanlagen - DFBEE Econeers – Crowdfunding für erneuerbare Energien

1  Crowdfunding – an introduction 2  The Econeers GmbH



Agenda


-  rather Crowdinvesting

-  many small contributions for one big project

-  online

-  private investors

14. April 2015 Die Zukunft der PV-Freiflächenanlagen - DFBEE

Econeers – Crowdfunding für erneuerbare Energien

engl.: crowd + funding

à ger.: Schwarmfinanzierung

Crowdfunding – a definition


-  investment with financial return

-  repayment claim

-  no company shares

Types of Crowdfunding

donation based

reward based

equity based

lending based

Crowdfunding Crowdinvesting


Crowdfunding in Europe

UK, 41%

GER, 26%

FR, 20%

SE, 6%

BE, 4% FI, 2%


Crowdfunding – Trend Europe

source: University of Cambridge – Moving Mainstream: The European alternative finance benchmarking report; 02/2015

2014: € 2957m

2012: € 487 m





Agenda



Crowdfunding for energy efficiency and green technologies


Investieren Profitieren

Investor

unterstützt grüne,nachhaltige Projektemit Kapital

gestaltet dieEnergiewende aktiv mit

Projekt

treibt erneuerbare Energien und Energieeffizienz voran

sichert Ressourcen für kommende Generationen

Econeers

verbindet Projekt-initiatoren und Investoren

ermöglicht Bürger-beteiligung und Wertschöpfung

What Econeers does

Investor Econeers Project Operator lender up from € 250

to max. € 10.000

mediacy of private investors and project

operators

investor relations

debtor for green and sustainable projects

invest profit


-  founded 8th October 2013

-  4 projects

-  € 2,2m raised capital

-  User: 3.700

The Econeers GmbH quantified

ø € 1.300

39 years

male


Our focus

cogeneration plants

contracting

purification plants

ressource efficieny

energy efficiency

biogas plants

wind generators

recycling

photovoltaic systems


German market share 2014

source: German Crowdfunding Network; germancrowdfunding.net/daten

Seedmatch 41,9

Companisto 38,09

Econeers 5,3 Bergfürst 4,1

Bettervest 2,7

LightFin 2

Fundsters 1,8

Innovestment 1,3

Greenvesting 1,2

other 1,7

other 14,8

all figures in percent





Agenda



„investment for the future“


The process

Phase 1: contracts (2-3 weeks)

Phase 2: online documents (2 weeks)

Phase 3: PR & Marketing (1 week)

Funding: 60 days + optional 60 days

longterm: Reporting

à proven processes

à certified payment service provider

à continuous investor relations

initial contact (via mail)


•  information about project, assessing capital requirements, possible conditions, motivation

• personal meeting • LOI

initial contact

• service contract (econeers – operator) • standard-investment contract (investors – operator) • Secupay (financial service provider)

Phase 1: contracts (2-3 weeks)

•  investmentstory + pictures, charts, etc. • businessplan + pictures, charts, etc. • crowdfundingvideo (3 – 5 min.)

Phase 2: online documents (2 weeks)

• network mailing • news item • CEO-Interview • ongoing communication (updates, pictures, IR)

Phase 3: PR & marketing (1 week)

In detail


The funding – convince your investors


-  profit participating subordinated loans

Investment model

no additional payment liability

without prospectus

fixed interest

economic equity

profit participation


Funding-progress of PV plant Langenbogen

0 €

50.000 €

100.000 €

150.000 €

200.000 €

250.000 €

300.000 €

350.000 €

400.000 €

450.000 €

500.000 €

colle

cted

mon

ey

end of early-investor-

bonus

322 investors, € 442.750

Success treshold (€ 100.000)

Germany‘s biggest solar crowdfunding


Success factors

Values

•  transparency

•  fairness

•  integrity

Crowdfunding

•  storytelling/ video

•  own network

•  crowd interaction

•  human ressources


-  longterm investor relations

-  communication

-  reportings – quarterly

-  interest payment

-  taxation (capital returns, church, solidarity tax)

And afterwards? – obligations




4  Citizen participation 2.0 – opportunities for photovoltaic systems

Agenda



* in comparison to 1990

The German energy transition

natural gas 9,6%

stone coal 18,0%

nuclear 15,9%

brown coal 25,6% other 5,2%

water 3,4%

photovoltaics 5,8%

biomass 8,0%

wind (onshore) 8,4%

wind (offshore) 0,2%

renewable energies

25,8%

Aims for 2050

-  break with nuclear in 2022

-  80 % of electricity production from renewables*

-  80 % less ghg emissions*


-  reliable energy supply without nuclear power

-  necessary investment of € 550 bn till 2050

-  decreasing federal subventions

-  local acceptance

The challenge for the energy transition


multipliers customer/ staff

loyalty

trans-parency

get to know

customer needs

new sales channel

marketing effects

promote accep-tance

image gain

Crowdfunding as a part of financing

low-interest period meets civic participation 2.0

„Dieses Jahrzehnt wird das Crowdfunding- Jahrzehnt sein. Gerade findet eine Revolution statt, wie Leute

Zugang zu Kapital bekommen.“

„This will be the century of crowdfunding. Right now we have a revolution how people get access to capital“

- Slava Rubin, founder and CEO Indiegogo -

Econeers GmbH Uta Hoffmann Projektmanagement mail: [email protected] phone: 0351 31 77 65 22

Die Nutzung von Crowdfunding zur Finanzierung von Solarparks · - Slava Rubin, founder and CEO...

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