Diesel Rebrand Campaign Audit
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BRAND AUDIT
description
Diesel Jeans Rebrand Audid
Transcript of Diesel Rebrand Campaign Audit
BRAND AUDIT
BRAND AUDIT
Live, breathe and wear passion
BRAND OVerview
Brand Identity
Brand Portfolio Architecture
Live, breathe and wear passion
DIESEL BRANDS
Brand Characteristics
Brand Competitive Review
DIESEL & COmpetitor Brands
COMPETITOR BRANDS
IMAGE mETRICS & COMPARISON
DIESEL & COmpetitor Brands
COMMUNICATION APPROACHES
UNIQUE PROPOSITIONS
UNDERLYING VALUE PROPOSITIONS
BRAND CAMPAIGN -‐ RECCOMENDATIONS
DIESEL
DIESEL F O R S U C C E S S F U L L I V I N G
BRAND CAMPAIGN -‐ RECCOMENDATIONS
DIESEL PLAY LOUD
COMPANY
Contact DIESEL
