Digitale Infrastruktur als Wegbereiter eines Digitalen ... · Digitale Infrastruktur als...

1© GfK 2016 | EMC Forum | October 2016

Digitale Infrastruktur als Wegbereiter

eines Digitalen UnternehmensBurkhard Kehrbusch – 5. Oktober 2016


GfK is a well known brand


We turn market and user experience

research into smart business decisions

Sales

€1,542,4m

fiscal 2015

Global Presence

100 countries

300 locations

Number of Employees

13,485

FTE (IT)

150 Global

250 Regional

Data Center

3 DC Hubs

EMEA/US/APAC

4 Satellite DC

Server

920 Physical (23%)

3080 Virtual (77%)

Storage

~6 Petabyte

Workstation

<18.000


Why GfK transforms into a digital company …

Clients

Market

Technology

Data

Personalization

Want fast results based on data from all sources, integrated, with easy access

Want forward-looking insights to support business decisions

New companies providing tools and data - faster speed and lower price

Self-survey providers and online platforms entering the market

Automation, machine learning and artificial intelligence

Big data technology

Explosion of unstructured data from social networks

Consumer leave traces through their use of digital channels

Traditional retail store/market data to be complemented with media consumption information

Development of real-time, context-sensitive and personalized marketing offers


Guiding IT principles to enable our digital transformation

Position GfK as the leading global player in the center

of digital ecosystems with special strengths in mobile

Provide IT services globally, flexible and fast – Scalable with the demand

Agility and efficiency built-in to measurable delivery and service

Bridge the evolving expectations of our users – modern UI, self-service, mobile

Strictly standardized services with fully automated provisioning

Leverage benefits of strategic external cloud and service partners in our delivery

Global Reach

Delivery Excellence

User Centricity

Software Defined

Best Partners

Our

Corporate

Vision

Guiding IT

principles

Our

IT

Vision

Act as a global Service Orchestrator, blending internal and external services

into a homogeneous IT service portfolio with a consistent user experience


A digital company requires a digital (IT) factory with a new production model

The traditional Plan-Build-Run model needs to transform into an orchestrated Design-

Compose-Consume pattern on a Digital Cloud-based Infrastructure.

Full stack

development and

operation

Complex

dedicated

Infrastructure

BuildPlan

Run

Service

Orchestration

Digital

Cloud-based

Infrastructure

ComposeDesign

Consume


A powerful paradigm to implement a digital production model

Service Orchestrator

Lean and flexible organization

Agility to quickly react to changing demands

Support for DevOps and Continuous Deployment

Accelerated time to market for new products

Central IT Governance/Control/Compliance

Sourcing optimized topology

Shift in mind-set

Owners of assets Composer of services

“Hey joe principle” Process oriented work

Cost centric activities Value add services

Holistic Domain Architecture Strategic Partner EcosystemService

Orchestrator

One Management Platform

Security

Automation & Control

Consistent User Experience (Public and Private Cloud Services)

Business

Technology

Finance Organization


Digital

Cloud-based

Infrastructure

Digital Infrastructure

DC Topology

Network Performance: Directly on the international core backbones

Unlock public cloud capacity: Seamless Integration

VPCs

Provide cloud innovations: Full flexibility in controlled VPCs

Secure Hybrid Cloud: Standardized security controls

Cloud Management Platform

Increased Efficiency: Self-service & process automation

Support state-of-the-art engineering: DevOps & Cont. Deployment

Private Cloud Capacity

Standardized: Powerful but easy to manage building blocks that scale

Compliance & Independence where on premise is the better solution

Hybrid SD-WAN

Increased Efficiency: Best use of available bandwidth

Full Flexibility: Quickly integrate new sites


Our future topology enables us to act as a Service Orchestrator on a combined private,

public cloud and managed services portfolio

A truly hybrid topology

Brings together best of both worlds:

Radical efficiency and agility while maintaining control and security

3 Global DC Cloud Hubs

Located at international IT marketplaces

(FRA, NYC, SGP)

Connecting our Co-located Private Clouds

with Public Cloud (AWS, MS-AZ, GCP)

Satellite DC Hubs

Connectivity for GfK Sites to Global

GfK Network, Internet & Public Cloud

Regional specific services that need

to stay in country due to legal

restrictions

Hybrid

SD-WAN Hybrid VPN/MPLS

network connects all

GfK locations, DC

Cloud & Satellite Hubs

Highly effective

due to intelligent

path selection

(Internet/MPLS)


Virtual Private Cloud (VPC)

“Containerizes” a full application

environment incl. its VMs, Data,

Network and Roles/Permissions

Clearly defined interfaces between

different apps through VPC peering

Horizontal and vertical scalability

Common Public Cloud Concept (AWS,

Azure, vCloud Air) adopted for our

Private Cloud

Standardizes and structures

our hybrid cloud

Allows delegated administration

(Self-Service)

Enables Workload mobility between Private

and Public Cloud (Migrate full application

stacks without IP change)

Simplifies DR (“fail-over” single VPCs

instead of full sites)

Increased security through isolation

of application stacks

Common billing unit for each

project/application

Features Benefits


Platinum –

Our Cloud Management Platform and Technology Stack

Cloud Management Platform General DC Services

Business – ITBM ExtensibilityAutomation – vRealize Automation

Operations – vRealize Operations/LogInsight

Cost Transparency

Usage Metering

Benchmarking

APIs/SDK

Orchestration

(incl. Workflows)

Partner Ecosystem

Self-Service Portal

Policy-Based Governance

Infra./Application Delivery

Resource Management

Performance

Compliance Log Management

Capacity Configuration

IPAM

InfoBlox DDI

Service Mgmt.

HP Service Manager

IAM

MS Active Directory

Backup

CommVault SimpanaPublic

Cloud

Private

Cloud

Applications


Private Cloud Infrastructure specification

vBlock 54016 UCS B200, 448 Cores, 6TB RAM

2× EMC XtremIO bricks ~90TB

EMC Enterprise Hybrid Cloud 3.1

Customized to implement VPC concept,

network automation, billing

Workloads

Initial capacity for ~350 VMs

(30 VMs/Host, 3:1 Overprovisioning)

Mixed workloads (Web, DB, FS, Compute)

vBlock as standardized, pre-

configured capacity building block

Vertical and horizontal scalability

Rapid implementation within 5 – 8 days

VMware NSX Network Virtualization

Firewall: Micro-segmentation

to implement VPC structure

Fully integrated Network Loadbalancing


Project Timeline, Team and Roadmap

Jul '15 Aug '15 Sep '15 Oct '15 Nov '15

CW30

Project Kick Off

CW35

Planning completed

CW40

Delivery vBlock

CW45

Customization Completed

CW49

1st Client PoC

CW43

Foundation Completed

CW47

Technical Readiness

Project Management: 1 PM

Architecture: 1 Lead, 1 Infrastructure

Engineering: 1 Network, 1 Server/Storage

Partner Management: 1 Vendor Manager

Five people dedicated to the project

Satellite US/APAC

Azure Integration

AWS Direct Connect integration/automation

Migration of all legacy workloads to Platinum

Further roadmap

19 Weeks project duration

But 30 weeks upfront opinion building

and stakeholder management

Timeline

EMC: EHC, Project Management, Storage

VCE: vBlock

VMware: Network Virtualization, Customization

Consulting: Integration

External Support/Consulting


Lessons

Learned

Summary

Adapt public cloud concepts

whenever you can (VPC, Billing)

Build a dedicated, cross-domain team

+ a strong team on vendor side with

top management attention

Go for greenfield approaches

whenever necessary (monitoring,

ticketing, billing, capacity planning)

Do not underestimate the complexity

and dependencies of Private Cloud

Solutions – Pre-Packaged

solutions help

Start small/focused & grow

(few services for a single app domain)

Be strict to maintain a

standardized environment

Together with a strong partner and

pre-packaged solutions you can

reduce risk/complexity and benefit

from best practices

We successfully implemented a hybrid

cloud solution in 5 months and reduced

service deployment times from weeks

to minutes


Example from GfK NORM

The future is digital and is already present at GfK


Thank you!

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