DNX Workshop ★ Produktion und Selbstvermarktung von Videos und Filmen im Social Web - Andreas...

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Transcript of DNX Workshop ★ Produktion und Selbstvermarktung von Videos und Filmen im Social Web - Andreas...

  • N I C E T O M E E T I N G Y O U

    Every movie tells a story

    A N D R E A S J A R I T Z

    N O M A D E A R T H M E D I A / L O T U S F I L M

    b e y o n d . o l d y o u n g s e a . c o m

    B U T H O W T O T E L L T H E S T O R Y O F A M O V I E ?

    B E Y O N D . O L D Y O U N G S E A . C O M

    http://beyond.oldyoungsea.com

  • Producer @ Nomad Earth Media

    Co-Founder @

    Andy Jaritz

    twitter: andreasjaritz

  • A holistic approach to storytellingW H A T H A P P E N S B E F O R E A M O V I E S R E L E A S E ?

  • Trailer

    WATCH FULL MOVIE AT: OLDYOUNGSEA.COM

  • NOMAD EARTH /SPACES - ENTER TO WIN SPACES.NOMADEARTH.COM/WINNERSWEEK

  • So whats that movie about?

    T H E P R O J E C T S C A N V A S

    beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea

  • M o r o c c o

    K E Y F A C T S

    W e s t e r n S a h a r a

    M a u r i t a n i a

    S e n e g a l

    G a m b i a

    beyondmovie

    beyond.oldyoungea.com

    BeyondTheOldTheYoungTheSea

    An African Surf Documentary

  • L E T S G O O N A M A K I N G - O F J O U R N E Y .

    Hows that all coming together?

  • Concept

    5 Years of Your Life

    Pocket Money

    Visual Identity

    K E Y F A C T S

    Partners

    A Crazy Crew

    Content Strategy

    Shooting!

  • The Visual IdentityT H E P R O J E C T S C A N V A S

  • C O R P O R A T E I D E N T I T Y - B R I E F I N G

    Functional Design

    Supports the Reception & Retention of the Project

    Design Telling a Story

    1

    3

    2

    Creates a Unique Experience

    4

  • Arabic North

    Arabic Tiles & Patterns

    Berber / Nomadic Lettering

    Transition to & Black Africa

    Tribal Lettering

    Credits: Kristina Bartosova

  • Flags Patterns

    Color Scheme Forms

    Fonts

    StanleyNeuzeit S LT Std

  • The Photo ConceptT H E L I T T L E B I G B R O T H E R S O F T H E M O V I E

  • P H O T O C O N C E P T - B R I E F I N G

    Covers the Journey From North to South

    Supports the Main Project

    Works as a Separate Project

    1

    3

    2

    Conveys an Immediate (Documentary) Experience

    4

  • Photo Credits: Judith Recher, Support: Felix Gnsicke, Andreas Jaritz

  • The Web StorytellingB U I L D I N G A C O N T E N T P O W E R H O U S E

    F O R T H E M O V I E L A U N C H D I S T R I B U T E D C O N T E N T S T R A T E G Y

  • S T O R Y T E L L I N G - B R I E F I N G

    Expands the Movie

    Gives Deeper Insights Countries, People, Cultures

    Follows the Geography

    1

    3

    2

    Prepares the Launch of the Movie

    4

  • M o r o c c o

    W e s t e r n S a h a r a

    M a u r i t a n i a

    S e n e g a l

    G a m b i a

    beyondmovie

    beyond.oldyoungea.com

    BeyondTheOldTheYoungTheSea

    Telling the Story From North to South

  • S T E P 1 : C O N T E N T C R E A T I O N W O R K F L O W C H A R T

  • S T E P 2 : C O N T E N T C R E A T I O N O V E R V I E W A N D S I Z I N G

  • S T E P 3 : C O N T E N T C R E A T I O N - W O R K L O A D C A L C

  • S T E P 4 : C O S C H E D U L E - C O N T E N T P L A N & D I S T R I B U T I O N

    https://app.coschedule.com/#/calendar/42891/schedule

  • O W N E D M E D I A - L O N G S T O R I E S

    Visual Info

    Insta // Web // FB // Twitter

    Meme

    Insta // Web // FB // Twitter

    Story Post

    FB // Twitter

    Partner (Media)

    Earned Media (PR)

  • The WebsiteT H E P R O J E C T S H O M E B A S E

  • Wireframe Detailed Screen

    DesignMockups

    Credits: Wild.as / Kristina Bartosova

  • http://beyond.oldyoungsea.com

  • And the movie?W H E N C A N I S E E T H E M O V I E ?

  • Be patient! Its not ready yet!

  • Here is where your questions start!

  • Would you like to join our journey?

    beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea

  • A N A F R I C A N S U R F D O C U M E N T A R Y

    N I C E T O M E E T I N G Y O U

    THANK YOU!

    A N D R E A S J A R I T Z

    N O M A D E A R T H M E D I A / L O T U S F I L M

  • Trailer