Enterprise 2.0 at CeBIT 2015 - SocialBusinessArena

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Digital Transformation, Culture & Human Relations Driving social adoption and change in the enterprise

Twitter: @haraldschirmer Web: harald-schirmer.de

Public Corporate HR Development & Organizational Development

›  Since 1871 with headquarters in Hanover, Germany

›  Sales of €33.3 billion

›  177,762 employees worldwide

›  300 locations in 49 countries

Continental Corporation Overview

März 23, 2015 2 Harald Schirmer © Continental AG

Chassis & Safety 22%

Powertrain 19%

Interior 20%

Tires 28%

ContiTech 11%

Sales by division in %

Status: December 31, 2013


Continental Corporation 300 Locations in 49 Countries


Status: January 2014 *Headquarters in Hanover

Europe

South America Argentina Brazil Chile

Asia South Korea

Sri Lanka Taiwan

Thailand United Arab

Emirates

Algeria Republic of South Africa

Morocco

Africa

Australia

Austria Belgium Denmark Finland France Germany* Greece Ireland

Italy Netherlands Norway Portugal Spain

Czech Republic Hungary Kazakhstan Poland

Romania Russia Serbia Slovakia Turkey

North America Canada Mexico USA

Sweden Switzerland United Kingdom

China India

Indonesia Japan

Malaysia Philippines Singapore

Columbia Ecuador


Me @ Continental AG:

›  Enterprise 2.0 - Social Business Adoption / Digital Transformation / GUIDEs

›  Leading Change - Organizational Change Management Framework

›  Culture Development - OUR BASICS / core values

About me …


GALLUP says: my top 5 strengths: Futuristic - Strategic - Achiever - Individualization - Activator



3 Great Partners


behavior

change

culture social

it’s all about attitude!

März 23, 2015

Public Corporate HR Development & Organizational Development März 23, 2015

7 Harald Schirmer © Continental AG

find people who want to make a difference

and 1000 brains are more than one ;-)


What about culture? You can not “manage” culture - it is how you / your company acts


Control or Trust Delegate or Collaborate

Boss or Leader

›  or Engaged

Steered

›  or Freedom

Rules

›  or Network

Hierarchy

›  or Transparency

Protection

›  or Respect

Power

Role model words are weak!


same people always

come up with

same results

use the power of gender, internationality, age, education level, experience…

Culture / Diversity / Creativity


culture is not a problem, it’s your asset

›  invite ›  listen carefully ›  respect ›  try ›  share ›  allow mistakes ›  collaborate ›  hand over


HR responsible for:

›  Leadership development

›  Career planning

›  Works Council

›  Contracts

›  Goals and Feedback

›  Recruitment

›  Retirement

›  …

Role of HR > enable & develop people


Human Resources

Human Relations

networking, crowd-sourcing,

collaboration, sharing…

is all about people!


HR and it’s possible impact! 3 levels of impact for people development


Personal level

Social level

Structural level

Human Relations set’s the speed for Digital Transformation


Be the change you want to see

in the world


Mahatma Gandhi


for your attention!

Thank you


Love to get your feedback!


Enterprise 2.0 at CeBIT 2015 - SocialBusinessArena

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