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    Subject: Entrepreneur

    Presented to:

    Mr Abbass

    Presented by:

    Group Members: Roll Numbers:

    Muhammad lkram 12052054-032

    Muhammad Zeeshan 12052054-033

    Sana Javaid 12052054-045

    Sehrish Khalid 12052054-062

    Semester 2rD (M.com)

    Section BG.T road science College Gujarat

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    Dedication

    I dedicate this report to my parents. Because of their prayers and

    encouragement I have been able to complete this report.

    Praise is to Allah, the most Gracious and Merciful, who blessed me

    with the knowledge and wisdom and enabled me to overcome this

    task. Heartiest gratitude to my parents without their continuous

    encouragement and love I could not have accomplished this task.

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    Table of contents

    Sr. No. Details Page No.1 Acknowledgement 5

    2 Introductory page 6-7

    3 Organizational Descriptions 7-9

    4 Marketing plan 10-15

    5 Industry analysis 16-17

    6 Competitors analysis 18-20

    7 Market analysis 20-21

    8 Assessment of risk and contingences 21-239 Financial projections 23-35

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    Acknowledgement

    All praises and thanks for Almighty Allah who is entire source

    of knowledge and wisdom to mankind. And whose uniqueness,

    gave me enough courage, knowledge and ability to accomplish

    this project.AndWe are also thankful to honorable professor Sir

    Abbas Ali who provided us a chance to enhance our knowledge

    and guided us at every step during our project.

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    Introductory page

    Name of organization: Supreme groups of colleges.

    CO-Owners

    Muhammad Zeeshan, Muhammad Akram, Sehrish Khalid, Sana

    javaid

    Profile of co-owners:

    Muhammad Zeeshan MBA (finance).

    Distt. Gujarat Contact # 0346-5809643

    Zees ha n7 86 @yahoo.com

    Muhammad Akram : M.Phil., (English)

    Distt.guja ra t Co nt ac t # 03 32 -8 33 06 50

    [email protected]

    Sehrish khalid: B.B.A (Hourns)

    Distt. Gujarat Contact # 0333-789552

    sehri sh [email protected] m

    Sana javaid M.com (Accounts)

    Distt. Gujrata Contact # 0345-6915034

    [email protected]

    Date of commencement:

    We are going to start this college on september 01, 2014

    Contact information

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:sehrish%[email protected]:sehrish%[email protected]:[email protected]:[email protected]:[email protected]:sehrish%[email protected]:[email protected]:[email protected]
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    Email address:

    supreme [email protected]

    Phone No:

    0533-604978

    0533-628392

    Location:

    Located at main G.T Road Jada near Punjab Colleg Gujarat.

    Organizational DescriptionsMission statement:

    We will provide quality education on bases of which we will attract the students

    our first goal will be to achieve our mission successfully Our motto is to provide

    pr of es si on al an d qu ali ty educati on at in te rna ti on al st an ders. We are st au nchl y

    ze al ous an d fu ll y devo te d to im prove the mo ral , et hi cal an d reli gious st an ders of

    students. InshAllah, we will provide valuable executive not only for s tudents but

    also for the community, country and especially for their parents.

    Services description:

    There are the following comprehensive benefits and features of our

    services.

    We will provide comprehensive and detail information on internet whichwill be easily accessible information.

    Online application form submission. Online admission. Practical exercises of all relevant subjects will be conducted in college. Multimedia lectures system we will be provided.

    Description:

    mailto:supreme%[email protected]:supreme%[email protected]:supreme%[email protected]
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    We are going to provide the following major pogrammes

    FSC (pre-medical and engineering) ICS, I.COM, from Gujaranwala board. B.COM, BSC, . From Punjab university. M.COM, MCS. M.B.AFrom university of Gujrat.

    Benefit to customer:

    Quality education at door-step. Pick and droop facilities for girls and boys. We will provide scholarships to students those who having 80 % and above

    85% are totally free.

    The lectures having above 95% results will be awarded increments. Library having 50000 books. Free dispensary. Multimedia lectures.

    Objectives:

    Our primary objective is to provide best results and take positio ns in board and

    university.

    Goal:

    Our goal is to start the separate campuses for boys and girls and convert this

    college into university.

    Organizational Design

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    Rules and regulation defined by management:

    Following rules and regulation will be i mplemented by the management students

    are advised to abide by these rules. No relaxation will be given to any students if

    he or she breaks any rule.

    Candidate must appear with original documents before the interviewcommittee at the admission.

    Fee deposited once will not be refundable except certain cases as suggestby management.

    A st uden ts ha vi ng le ss th an 90 % att en dance wi ll no t be al low ed in fi na lexamination board or university.

    In case of absence or failure in college examination students will not beallowed to appear in final examination of board or university.

    A st uden t shoul d gi ve respe ct to st af f an d hi s/ he r fe ll ow s. No students will allow smoking in the pr emises. No students will be allowed to sit in the class room if he or she will late for

    more than ten Minutes.

    Students can claim their dissatisfaction r egarding college life and studyeither to their teacher or to the principal, i f necessary.

    The students are not allowed to leave the class without permission.

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    College will not responsible for any mail sent to the student at his/hercollege address.

    Management team& administration:

    Muhammad Akram Principal of both campuses Muhammad Zesshan Vice principal/Finance manager Sana javaid HR officer Sehrish khalid Managing director Tayyab khan Administrator science Lab

    Maryam Bibi Girls Affairs In-charge

    Saba Butt Administrator computer lab Rafique Sweeper Dillnawaz Chief security officer Salman mailk Office boy An sa r na wa z Tran sp or t in -c ha rge

    Faculty members:

    Permanent:

    Muhammad Zeeshan M.Phill in English Muhammad Akram MBA(finance) Sana javaid M.com (Accounts) Sehrish kahlid BBA honors Akma l ba loch MS C Mathe ma ti cs Sehrish Khalid MSC Biology Sana Javaid M. Com

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    Ay es ha Muga l MA physi cs ,MSC chemis tryVisiting:

    Nadeem arshad BBA honors

    Mansoor Rehim MA Education Hammad Afzal MSC Economics As if Qa sim MCSP hy si cs Rohail khan MA Physical Education (PTI) Am ja d Al i MA Li br ar y Scien ce (L ibra ria n)

    Marketing plan

    Marketing plan of any organization consists on the 4ps i.e.

    Product(services) Place Promotion pr ice

    For our organization we will use these four as.

    Services:

    We will offer the best available services by utilizing all our reso urces. We will

    offer the following programmers

    F.sc I.com B.sc B.com

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    M.com M..B.A

    With that we offer a lot more facilities.

    Seasonality programs:

    Will offer the seasonal base programs that are regular classes will be following

    throughout the year and in summer vocation will offers certain programs.

    Incentive will be provided to our own students in the form of 50% discount on

    each program.

    Computer short courses. Typing course. English language course(IELTS) Improve writing course

    Pricing strategies:

    The prices which will charge will be as

    Program

    s

    F.sc I.com B.com B.sc M..com&M..B.

    A

    Admi ss io

    n fee

    20 00/ 20 00 / 30 00 / 30 00 / 500 0/

    Security

    fee

    1500/

    Refundabl

    e

    1500/

    Refundabl

    e

    20 00 /

    Refundabl

    e

    20 00 /

    Refundabl

    e

    3000/

    Refundable

    Tuition

    fee

    9500/ 9500/ 12000/ 12000/ 15000/

    Labcharges 25 00/ 25 00 / 25 00 / 25 00 / 250 0/

    Library

    fee

    20 00/ 20 00 / 20 00 / 20 00 / 200 0/

    Transpor

    t charges

    1500/ 1500/ 1500/ 1500/ 1500/

    Generato

    r charges

    Adjus te d

    25 00 /

    Adjus te d

    25 00 /

    Adjus te d

    25 00 /

    Adjus te d

    25 00 /

    Adjus te d

    250 0/

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    Sports

    charges

    1000/ 1000/ 1000/ 1000/ 1000/

    Total 22500/- 22500/- 25500/- 25500/- 32500/-

    Promotion &Advertisement strategies

    The promotion of the college will do thr ough different methods.

    News paper:

    Local and national news paper will be used as a source of advertisement.

    TV &Radio channels:

    Different TV & Radio channels will be used as an advertisement source. Cable

    operator will be contracted for this purpose. Opinion leaders will be used as a

    tool to give advices to people on TV channels and tell the peoples about the value

    of knowledge and also the role of this instit ution in this field.

    Showing best results:

    Adverti se me nt can be do ne by pr ov iding be st res ul ts an d ta kin g to p po si ti ons in

    the board through this process we will attract the maximum students.

    Banners and posters:

    Banners will be used in the different places in a city to provi de the information

    about the college.

    Place:

    Located at main G.T Road Jada near Punjab College Gujarat

    Industry analysis

    In the recant five year the literacy rate in Gujrata has gone up from 43% to 60%

    which shows that the trend of education grown people like quality education.

    Before 3 years, there were only 4 colleges Gujarat city and now there are 13 to 15

    pr iv at e coll eges are set tl ed fo r highe r educa ti on . Pu nj ab Co ll eg e ha s re al ize d as a

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    major force in this industry. In the last 3 years mostly colleges has been take n the

    affiliation from Punjab University to take competitive advantage from others.

    Porter five forces model:

    We have done the analysis of industry by applying the porter five forces model.

    Michal porter explained the five forces to analyze the industry. These forces are

    Bargaining power of customer Bargaining power of supplier. Threat of new entry. Threat of substitutes Competition among competitors.

    Now we will apply all this to analyze our industry.

    Bargaining power of customer:

    Bargaining power of customer is high in this industry. Because there are a

    number of institutions in this industry and having almost similar servi ces if

    anyone didnt facilitate the customer or charge more then the customer will

    switch off.

    Strategies Bargaining power of customer:

    We will provide the better facilities to customers, and charge the fees according

    to the economic conditions and the buying power of the customers. We will also

    pr ov ide the bes t se rvi ce s to the cust om er and wi ll char ge accor ding to the

    services. We will provide extra time to the customers in order to satisfy them.

    Bargaining power of supplier:

    The bargaining power of supplier is low because there are number are competitor

    pr ov id in g alm os t sa me servi ces an d fa ci litie s wi th lit tl e di ff erence. If a su pp li er

    fa il s to sa ti sfy the cu st om er s wi ll swit ch off . The pa ren ts of st uden t desire good

    results but if supplier did not meat their desires he will switch to other suppliers.

    Strategies:

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    We will provide desirable results with hardworking and devotional strategies, an

    also provide best quality education, facilities, and competitive environment for

    students, where they can grow their skills and abilities.

    Threat of new entry:The threat of new entry is high because there is no restriction from government

    and also there is envir onment of education every one wants to get education in

    innovative style that is people like that the educational institutes which has more

    fa ci lit ie s aff or dabl e co st an d mo st imp ortan t tha t it ha s the pr act ical ap pr oa ch in

    education. So any one who has huge capital and all these facilities have an open

    entry in the market. He can capture the market at any time or any where.

    Strategies:

    We have effective and Strong strategies a gainst new entry we will provide

    education in innovative style with low cost as compare to our facilities. We will

    make strong market research on order to know the requirement of customer and

    we will meat them very well.

    Threat of substitutes:

    Threat of substitute means that the services and facilities that we offering are

    approximately similar to our competitors. The services and facilities that we

    offering and they are offering the same but with low quality if they improve theirquality they can use as substitute against us in near future.

    Strategies against Threat of substitutes:

    Using update and innovative strategy for t echnology. We will update the

    technology according to market need.

    Competitors analysis

    According to nature of our business and need and scope of education, following are the our

    major competitors in this line of business;

    Punjab Group of Colleges33 PICS College of commerce17 The Superior College20 M.A Jinnah college23%

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    Others competitors:7%

    Wings College

    Islamic Asian college

    ILM College

    Competitor analysis:

    Punjab Group of Colleges is our major competitor in Gujarat they provides sameservices like our business. They contained 33% of market share.

    Financial projections

    Financial resources:

    Finance is arrange through equity finance sour ce

    The finances description are as,

    Finance provided by owners :

    10 Lack arrange by the owners through equal contribution of Rs.100,0000 each.

    Muhammad Akram Muhammad Zesshan Sana javaid Sehrish khalid

    Initially we have made budget of Rs.40, 000,000 and Rs. I00,00 00 keep as a

    reserve. The owner can draw 15% of their share out of profit 5% of share profit

    will us as ploughing-back in business and other terms and condition are detailed

    in contract. Land is arranged on lease with annual installments for 20 years .

    ANALYSIS OF HR-PRACTICES

    HRM PLANNING & WORKING

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    HRM planning and Working has a focus on following challe nges as well as

    opportunities.

    HR STRATEGIES

    CCuussttoommeerr oorriieenntteedd aapppprrooaacchh ttoo rreettaaiinn ccuussttoommeerrss llooyyaallttyy RReessttrruuccttuurriinngg:: iinncc lluuss iioonn ooff nneeww ccoorrppoorraattee ccuullttuurree RReetteennttiioonn ooff ccrriittiiccaall HHuummaann RReessoouurrccee MMoottiivvaattiioonn ooff eemmppllooyyeeeess

    RECRUITMENT PROCEDURE

    TThhee rreeccrruuiittmmeenntt pprroocceedduurree iiss aass ffoolllloowwss::

    FFiirrsstt ppoossiittiioonn oorr vvaaccaannccyy iiss aannnnoouunncceedd iinn tthhee pprriinntt mmeeddiiaa tthhrroouugghhnneewwssppaappeerrss rreessppeeccttiivveellyy..

    TThheenn aapppplliiccaattiioonnss aarree ssccrruuttiinniizzeedd aass ppeerr ssppeecc iiffiiccaattiioonn iinn tthhee jjoobb ddeessccrriippttiioonnaanndd jjoobb ssppeecc iiffiicc aattiioonn..

    CCaannddiiddaatteess aarree bbeeiinngg sshhoorrtt-- lliisstteedd..

    TThhee nneexxtt sstteepp iiss TTeesstt ooff sshhoorrtt-- lliisstteedd ccaannddiiddaatteess..

    TThhee nneexxtt sstteepp ooff tthhee rreeccrruuiittmmee nntt pprroocceessss iiss tthhee iinntteerrvviieeww.. TThheeyy uuss uuaallllyyccoonndduucctt aa ssttrruuccttuurreedd aanndd sseemmii--ssttrruuccttuurree dd iinntteerrvviieeww ffoorr tthhee ccaannddiiddaatteess..

    LLaasstt bbuutt nnoott tthhee lleeaasstt iiss tthhee vveerriiffiiccaattiioonn ooff tthhee ddooccuummeennttss ..

    SSEELLEECCTTIIOONN::TThhee pprroocceessss ooff cchhoooossiinngg ffrroomm aa ppooooll ooff aapppplliiccaannttss tthhee iinnddiivviidduuaall oorr

    iinnddiivviidduuaallss wwhhoo bbeesstt ffiitt tthhee sseelleeccttiioonn ccrriitteerriiaa ffoorr aa ggiivveenn ppooss iittiioonn.. TThheeyy hhaass ggoott vveerryy

    eeffffeeccttiivvee aanndd eeffffiicc iieenntt sseelleeccttiioonn ccrriitteerriiaa..

    PPaayy SSccaalleess && OOppppoorrttuunniittiieess::

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    AA aaccccoorrddiinngg ttoo tthhee iinnffoorrmmaattiioonn ggaatthheerreedd bbyy uuss iiss aass ffoolllloowwss ::

    EEmmppllooyyeeeess hhaavvee ggoooodd ssaallaarryy aass wwee ccoommppaarree ttoo ootthheerr GGoovveerrnnmmee nntt OOrrggaanniizzaattiioonnss

    eemmppllooyyeeeess hhaavvee lleessss ppaayy iiff wwee ccoommppaarree tthheemm wwiitthh ootthheerr pprriivvaattee sseeccttoorr EEmmppllooyyeeeess

    ccoommppaarraabbllee aatt ssaammee ddeess iiggnnaattiioonnss aanndd jjoobbss .. MMiinniimmuumm ppaayy RRSS ..66000000 aanndd aabboovvee