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2 FROM CONTENT CONVERSION Robin Pratap (ASANAYOGA.DE) Content Marketing Meetup 17.02.2015

Transcript of FROM CONTENT CONVERSIONfiles.meetup.com/17181022/Content-Marketing... · FROM CONTENT 2 CONVERSION...

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Robin Pratap (ASANAYOGA.DE) Content Marketing Meetup 17.02.2015

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• Traffic • Niedrige CAC • Links • Höhere Conversion • Branding • Besseres SEO • Größeres Netzwerk • Meinungsführerschaft • Mehr Sales • Kunden Engagement • Höhere Newsletter Signups

VORTEILE VON CONTENT MARKETING

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VORTEILE VON CONTENT MARKETING

• Humanisierung vom Business • Bessere Mitarbeiter finden • Höhere Preise • Echte Fans • Community Product Development

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VORTEILE VON CONTENT MARKETING

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INTRO

AGENDA

3 CASE STUDIES

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CASE STUDY 1Content Upgrade

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http://de.letsseewhatworks.com/conversion-erhohen-squeeze-pages/

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1000 OPT-INS IN 4 MONATEN• Targeted Leads • Automatisiert • Speziell ansteuerbar

TOOLS• LeadBoxes • WP [yellowbox] CSS • E-Mail Tool, z.B. Mailchimp

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CASE STUDY 2E-Mail Welcome Series

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34 Wochen

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34 Wochen

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Quelle: ConvertKit

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CASE STUDY 3In-Content Product Promo

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