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    GUIA No 4

    SANDRA PATRICIA ORTIZ ACOSTA

    HENRY ABOZAGLO GONZALEZ

    UNIVERSIDAD EAN

    FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALESADMINISTRACION DE EMPRESASINGLES DE NEGOCIOS

    BOGOTA2014

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    GUIA No 4

    HENRY ABOZAGLO G

    LVARO HERNN AMAYA GOYENECHE

    UNIVERSIDAD EANFACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES

    ADMINISTRACION DE EMPRESASINGLES DE NEGOCIOSBOGOTA

    2014

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    ACTIVITY

    Learning purposeGet familiar with business vocabulary and basic grammatical structures.

    Deliverable workAutonomous work to be uploaded to the virtual portfolio.

    Quality criteria1. Assessment by the tutor when grading activities according to the rubrics used

    for portfolios.

    2. Assessment by a classmate when grading activities according to the rubrics

    used for portfolios.

    1.1 Vocabulary

    1.1.1 Develop the activities proposed in Tell me More for this section. Go to

    http://www.tellmemorecampus.com/

    1.1.2 Open your Market Leader book on page 97 and develop exercises A to C on

    internal communication.

    Page 97 (A-C)a. How do companies communicate with employees? What methods can you

    think of?

    In our company all the used media.

    The intranet is used.

    The email

    Face to face

    Letters

    Memorandum

    Social Networks

    Mobile phones

    Mobile phone applications (Whatsapp, tango, skype, BBM, LINE, Telegram)

    b. Complete the text below using the words from the box.

    company intranet electronic face to face print workplace

    These days, companies are spending more time and money on improving internal

    communication. This is the communication which takes place inside an

    organisation. Communication will be downwards (from managers to junior staff),

    upwards (from staff to managers) and across (between staff), as well as between

    individuals and groups of people. There are various channelswhich can be used.

    These can be divided into five main areas:

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    Print: paper-based communication, e.g. magazines, newspapers, newsletters,letters, notes and messages

    Face to face: direct contact with other people, e.g. one-to-one meetings, teammeetings, forums, conferences, briefingsWorkplace: physical objects in the working environment or workspace, e.g. noticeboards, signs

    Company intranet: communication using computers, phones, televisions, etc.,e.g. DVD, e-mail, voicemail, SMS messages, electronic newsletters, conference

    calls

    Electronic: using social media to create an internal community, e.g. postingprofiles, writing blogs and wikis, starting discussion forums, etc. Many leaderswrite internal blogs. Employees may join chat rooms, forums or message boards

    to postideas and comments or uploadimages and discuss with other employeesaround the world. They may also be able to download information from the

    intranet.Improvements in communication lead to better-informed, happier and more

    motivated employees, who will become more loyal to their company.

    C. Match each of the words in red in Exercise B to one of these definitions.

    1. Move information from a network to a PC download2. Web page written by an individual Blogs

    3. Put information from a PC onto a network (2 words) Post - Upload4. Methods of communication channels5. Knowledge-sharing site Wiki6. Chances for people to discuss subjects Forums7. Meetings where information or instructions are given briefings

    1.1.3 Now open your Market Leader book on page 105 and develop exercises A to

    C on company cultures.

    Page 105 (A-C)

    A. Different companies have different cultures and ways of working. Complete

    these sentences with the items in brackets. One of the items in each

    section cannot be used.

    Dress(uniforms / casual Fridays / weekend clothes)1. We don't have to wear business suits at the end of the week. My company

    has a system of casual Fridays.2. In many banks, staff can't wear what they like. They have to wear

    Timekeeping(flexitime / part-time / shift work)3. For two weeks each month, I work at night. I can't sleep during the day. I

    hate shift work

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    4. We have a flexitime system in our office. Some people choose to workfrom 9 a.m. to 5 p.m.; others work from 10 a.m. to 6 p.m.

    Time off(childcare / annual leave / public holiday)5. I am so busy at the moment that I worked on New Year's Day, which is a

    public holiday6. How many days' annual leavedo you get in your company?

    Reporting procedures(written report / face to face / e-mail)7. We often speak on the phone, but never face to face.8. He uploads a written reporton the company intranet each month.

    Types of meeting(informal / formal / social)9. Our department starts every day with an informal meeting. It is very

    relaxed.

    10. Companies have an Annual General Meeting (AGM) once a year. It is a

    very socialmeeting, with a lot of people.

    Names(job title/ first name / family names)11. In some countries, the company culture is formal. Staff use family names

    when they speak to each other.

    12. What's yourjob titlenow? Are you Chief Executive?

    B. Would you like to work for an organisation which has:

    uniforms? a lot of formal meetings? casual Fridays? flexible hours?

    a. I do not like to wear uniforms at work.b. Many meetings at work generate waste of time, I believe more in virtual

    meetings, for chats, where time and the movement is not wasted.

    c. Casual Fridays are great for decreasing stress.

    d. Flexible schedules require highly responsible, therefore I do not believe in this

    model.

    C. Match each phrase (1-5) to its explanation (a-e).

    A positive company culture...

    1. empowers employees.

    2. supports innovation.

    3. is customer focused.

    4. rewards good performance.

    5. encourages trust at all levels.

    a) New ideas and change are welcome.

    b) Relationships between employees andmanagers are open and honest.

    c) Staff have a lot of control over their work.

    d) The needs and wants of the customers always

    come first.

    e) There is an incentive scheme for efficient

    employees.

    1.1.4 On page 113 of your Market Leader book, develop exercises A to C on skills

    and abilities.

    Page 113 (A-C)

    A. Complete the first part of the advertisement below with the verbs from thebox. Use the words in brackets to help you.

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    Cope with develop improve increase lead set up train

    KARADA MODE PLCEUROPEAN MANAGER 95K + CAR

    Are you the person we are looking for?

    THE ROLEWe are looking for this talented person for this position. In the exciting job, you will

    need to

    Leada team of 25 (be in charge of)Copy witha new branch in Amsterdam.(start)Train new staff, (teach)Increasesales in all markets. (make more)

    Developnew products. (create)Improve communication between our head office and local branches,(make better)

    Set upStrict deadlines and work well under pressure (manage)

    B. Complete the second part of the advertisement with the verbs from the box.

    Deal with manage motivate organize plan

    THE PERSON

    In your present job, you:Managea large department in the clothing industry (control)Planbudgets, (think about the future)Organizesales conferences and trade exhibitions. (arrange)Deal withcustomers, suppliers and their problems, (take action)Motivateemployees and sales teams to get the best results. (encourage)

    C. Describe your role in your present or a past job. Use the verbs from

    Exercises A and B.

    In my present job, I lead a team of three.In my last job, I trained staff to use the new It system

    In my present job I am the sales manager of a team of 16 executives.

    My team must contend with a monthly budget of four million.

    We must improve the sales process and lower percentages of failure.

    The team should increase the effectiveness of the business process.

    We always deal with to work on team.

    The results we have achieved to date are primarily due to obedience to God,

    personal motivation and team organization, planning, control and verification of our

    activities.

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    1.1.5 Go over learning object 1and test what you have learnt on vocabulary.

    1.2 Grammar1.2.1 Develop the activities proposed in Tell me More for this section. Go to

    http://www.tellmemorecampus.com/

    1.2.2 Open your Market Leader book on pages 98 and 99: Develop exercises A toF of Language Focus 1.

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    Page 98- 99 (A-F)A. Complete these sentences using the present continuous form of the verbs

    in brackets.

    1. Is Max comingto the meeting tomorrow? (Come)2. No, he's not in the office. He is travellingon business all week, (travel)3. He isnot comingback until next Monday, (Come)

    B. Complete this text using the present continuous form of the verbs in

    brackets.

    Im meeting (meet) Mr. Yamashiro next week. He is arriving(arrive) on Tuesdaynight.

    On Wednesday, I am taking(take) him to the factory. I am not seeing(not see)

    him on Thursday, but I am driving(drive) him to the airport on Friday.

    C. Look at your diary. Talk about three or four things you are doing next week.

    I visited the church on Wednesdays and Sundays.

    I'll get a degree in theology.

    I study business administration virtually.

    I I meet with my friends on Friday night.

    I do sports on Mondays and Thursdays.

    D. Complete these sentences using going to.

    The computers are very slow. What arewe going todo about it?We arenot going to buy new computers. I think it's too expensive.We are going toupgrade the software instead.

    E. CD2.31 Listen to Janine and Patrick talking about their plans for next year.

    Decide whether these sentences about their plans are true (T) or false (F).

    Correct the false ones.

    1. Janine is going to change her job. (T)2. She is going to do a course. (T)3. She is going to go abroad for her summer holiday. (F) She is going to stay

    at home.4. Patrick is going to change his job. (F) Hes not going to change his job5. He is going to move to a new house/flat. (T)6. He is going to buy a new car. (F) He is going to sell car and he is going

    to buy a motorbike.

    F. Tick () the plans below which are true for you. Add four more plans to each

    list.

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    Fixed arrangement for next weekGo away for the weekend. XGo on a business trip.

    Attend a meeting. XWrite a report / an essay.

    Entertain business visitors.

    Intentions for next yearChange jobs.

    Do a course. XGo abroad on holiday.

    Move to a new house/flat.XDo more exercise. X

    1.2.3 Open your Market Leader book on page 101: Develop exercises A to E of

    Language Focus 2 (all exercises can be developed individually).

    Page 101 (A-E)

    A. Work in pairs. Find the sentences with mistakes and correct them.

    1. Desk phones and desktop computer disappear in the next five years.Desk phones and desktop computer; will disappear in tine next five years.2. Most companies will be open for business 24/7.

    Most businesses are open for business 24/7.

    3. As a result, it not be easy for staff to have a good work-life balance.

    As a result, it will not be easy for the staff to have a good work life balance.

    4. I will think most companies use social networking tools for internal

    communication.

    I think most companies use social networking tools for internal communication.

    5. In many big companies, video conferencing will replace face-to-face meetings.In many large companies, videoconferencing replace face-to-face meetings.

    6. As a result, managers no spend as much time travelling for work.

    As a result, administrators do not spend so much time traveling for work.

    7. I not think companies will use e-mail, except for external communication.

    Do you agree with the predictions?

    Companies do not think I go to use email except for external communication.

    Do you agree with the predictions?

    B. Work in pairs. Make a list of three or four changes you think will happen in

    office communication. Share your ideas with another pair.

    The changes will result in my company are:

    Personal virtual meetings were changed.

    For commercial area there will be no physical offices.

    Teleworking process starts.

    More responsibility and self-control for the job is created.

    C. Complete the sentences below with future time expressions from the box.

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    end of five years' in the next July next the day after time tomorrow

    1. Sales of luxury cars will double by nextyear.2. I'll send you a copy of the report _tomorrow__ morning.3. We'll finish the work before the end ofJune.4. I'll be back in the office the day aftertomorrow.5. We'll finish the work on the new building next time6. In two weeks' July, we'll review the budget.7. We will need to modernise our factory in the next two years.8. Most people will have a fast broadband connection at home in five year`stime.

    D. Match the statements (1-5) to the offers (a-e).

    1. I don't have a hard copy of thereport.

    2. I can't find Sara's address.

    3. I think it's time to go home.

    4. These boxes are so heavy.

    5. I'm very thirsty.

    a) I'll carry one for you.b) I'll print it out for you.

    c) I'll get a drink from the

    machine.

    d) I'll give you a lift to the station.

    e) I'll e-mail it to you.

    E. Work in groups. You have to organize the launch of your new website. Offer

    to do as many things as possible. Give reasons. Use the list below and yourown ideas.

    Inform the local media

    Design the invitations

    Send out the invitations

    Order snacks and drinks

    Make a welcome speech

    Give a presentation about

    the website

    Ok. Ill inform the local media. A friend of mine is a journalist. Im

    sure she can help us make a welcome speech and Im

    We should note the following for the launch:

    Innova, be creative, think differently.

    Make sure participants socialize and participate in networking, since one of

    the main objectives is to help them interact and conocerse.Conoce your

    audience and adapt the message and content of the event to him.

    Set clear goals and ways to measure success and return on investment

    (ROI).

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    Check your Wi-Fi network.

    And speaking of Internet, if you can not offer it for free to attendees,

    consider possibility of providing no-cost basic band width and for those who

    need a "premium" payment service.

    Once you have a firm decision to celebrate the event, make sure an

    attractive and informative website about the event in the shortest time

    possible (including versions for PC, mobile and tablet) and it is updated

    often haul; Internet is the most powerful marketing tool you have at your

    disposal.

    Harness the power of social media to promote the event prior to the event

    and to prolong your life afterwards.

    Record videos of the exhibition area, featuring interviews with exhibitors

    and visitors, which will then be hung on the official website of the event, as

    well as their social media profiles, to teach those who missed it that have

    been lost.

    1.2.4 Now go over exercises A to C on page 107 of your Market Leader book

    about the use of should/shouldnt.

    Page 107 (A-C)A. Complete the sentences below using should or shouldn't and a phrase from

    the box.

    speak to our boss buy an expensive computer system be late

    develop a better website stay three days

    1. Our online business is bad.

    We should develop a better website2. Our team is working too many hours.

    We should speak to our boss3. The meeting is very important.

    We shouldnt be late4. She wants to visit a lot of customers in Spain.

    She should stay three days5. We have to control our costs.

    You shouldnt buy an expensive computer system

    B. Give the opposite advice by using should, shouldn't or / don't think.

    1. I think he should get a salary increase.

    I don't think he should get a salary increase.2. I think we should launch the new product now.

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    I don't think we should launch the new product now.3. She shouldn't take customers to expensive restaurants.

    She should take customers to expensive restaurants.4. We should take every customer complaint seriously.

    We shouldnt take every customer complaint seriously5. I think staff should fly economy on every trip.

    I don't think staff should fly economy on every trip.

    C. Work in pairs. Your colleague is going on a business trip. Take turns to ask

    for and give advice using the notes below.

    A: I'm going on a business trip. Do you have any advice?B: You shouldn't stay in an expensive hotel.B: You should take plenty of business cards

    B: You shouldn'tarrange a lot of appointments on the same day.B: You shouldn't be late for appointments.B: You should write a short report after each meetingB: You should keep all your receipts for travel and restaurants.

    Stay in an expensive hotel. X

    Take plenty of business cards. /

    Arrange a lot of appointments on the same day. X

    Be late for appointments. X

    Write a short report after each meeting. / Keep all your receipts for travel and restaurants. /

    1.2.5 Develop exercises A to E on page 109 of your Market Leader book about the

    use of could/would.

    Page 109 (A-E)

    A. These questions were asked on a plane journey. Decide whether they were

    asked by the flight attendant (F) or the passenger (P).

    1. Could I have another drink, please? (P)2. Would you like a newspaper? (F)3. Could you show me how to turn on the light, please? (P)4. Would you like another drink? (F)5. Could I have some mineral water, please? (P)6. Would you like coffee or tea? (F)7. Could you fasten your seat belt, please? (F)8. Could you help me find the movie channel, please? (P)

    B. Which of the questions in Exercise A are offers, and which are requests?

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    Offers RequestsWould you like a newspaper? (F)Would you like another drink? (F)

    Would you like coffee or tea? (F)Could you fasten your seat belt,please? (F)

    Could I have another drink,

    please? (P)

    Could you show me how to turnon the light, please? (P)Could I have some mineral

    water, please? (P)Could you help me find the

    movie channel, please? (P)

    C. You are at a hotel reception desk. Use the verbs in brackets to make polite

    requests.

    1. You need a map of the city, (have) Could I have a map of the city, please?2. You want to go to a good restaurant, (recommend) Could you recommend agood restaurant, please?3. You didn't hear that, (say) Could you say hear that, please?4. You want a photocopy of a document, (copy) Could you copy this documentfor me, please?5. You want your bill. (have) Could I have my bill, please?6. You want a taxi, (call) Could I call me a taxi, please?

    D. CD2.43 Listen to the requests in Exercise C to check.

    E. CD2.43 Listen again. How does the other person reply?

    A: Could I have a map of the city, please?B: Yes, here you areA: Could you recommend a good restaurant, please?B: Yes, theres a very good Italian restaurant near here. Its inSeymour StreetA: Could you say hear that, please?B: Yes, Seymour Street. Ill show you where it is on the map.A: Could you copy this document for me, please?B: Im sorry, I cant. The office is closed in the evening, but I can do itfor you tomorrow morningA: Could I have my bill, please?B: Yes, Ill just print it for youA: Could I call me a taxi, please?B: No problem. Where do you want to go?

    1.2.6 Complete exercises A to E on page 114 and A and B on page 117 of your

    Market Leader book.

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    Page 114 (A-E)A. Complete these sentences with the present perfect form of the verbs in

    brackets.

    I have given(give) two presentations this month.I have not sent (not send) any e-mails today.He has changed (change) jobs recently.Magda has been (be) away on business all week.They have not had (not have) any experience in negotiating.

    B. Match the job interview questions (1-5) to their answers (a-e).

    1. How many jobs have you had

    since leaving university?

    2. Why have you changed jobs

    so often?3. What have you done that

    shows leadership?

    4. In what ways has your job

    changed since you joined the

    company?

    5. Have you ever worked with a

    difficult person?

    a) I now have more responsibility

    and I plan the sales strategy

    for the team.

    b) Well, I lead the sales team. I'malso chairperson of a local

    business association.

    c) I wanted to get experience of

    sales in different industries.

    d) Well, the boss in my last

    company wasn't very easy to

    work with.

    e) I've worked for six companies.

    C. CD2.46 Now listen and check your answers.

    D. Complete these interview questions using the present perfect form of the

    verbs in brackets.

    1. How have you changed(you change) over the last five years?2. What software programs have you used(you use) recently?3. What have you learned (you learn) from your other jobs?4. What sort of problems have you had (you have) to deal with?5. What part of your job have you enjoyed (you enjoy) the most?6. Which countries have you visited (you visit) for work/study?

    E. Work in pairs. Ask and answer the questions in Exercise D.

    Page 117 (A-B)

    A. Read this profile about Martin Reed's career. Choose the past simple or the

    present perfect form of the verbs to complete it.

    I think I had / have hadan interesting career. I studied / have studied atOxford University from 1997 to 2000. Then I applied/ have applied for jobs

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    abroad. I worked/ have worked in Hong Kong for three years, and then Icame/ have come 5 to Japan in January 2004.1 I have been / was5 herefor more than eight years and I still love it. I'll never go back to the UK.

    During my career, I did/ have done7 a number of different jobs, too. I sold/ have sold8 computer software in Hong Kong. I taught / have taught9English for my first year in Japan. Since then, I ran/ have run10 my owntraining company. It is very successful.

    B. Tick (/) the expressions below that you can use to complete this sentence.

    M' Kato has been very busy...

    this week

    last week

    since Mondaylast month

    two weeks ago

    for the last two weeks

    yesterday

    todayrecently

    2.1 Reading2.1.1 Go over learning object 2 to get familiar with 6 tips to address readings and

    understand them better. Now put them into practice!

    2.1.2 Develop exercises A to D on pages 99 and 100 of your Market Leader book

    (the exercises can be developed individually).

    Page 99100 (A-D)

    A. Work in pairs. Ask and answer these questions.

    1. What mobile phone do you have?

    I have a mobile phone apple 5.

    2. How often do you use it each day?

    I do not really took off in all day.

    3. What do you mainly use it for?

    The cell line is the company but the phone is mine. By being so it can be

    used for work and personal life.

    4. Do you use the same mobile for business and private calls?

    Yes, I use the same mobile.

    B. Read the article on page 100 about Vittorio Colao, CEO of the mobile-

    phone company Vodafone. Do you find anything surprising in his use of

    communication technology?

    I agree, facebook is for friends not for business.

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    The mobile technology help with the work and development of

    organizations.

    I disagree with having more than one phone gives me stress.

    Even though I do not like having more than one mobile phone if you attend

    all day, including weekends and evenings.

    I think that video calls are a good tool to use with familiar people and never

    with strangers.

    I use facebook, instagram, twitter, Skype, Viber, Telegram, Line, BBM,

    Friends, Pinterest.

    C. Read the article again and answer these questions.1. How many mobile phones does Mr Colao have?

    Mr. Colao has four phones and never switches them off.2. What does he use these phones for?

    a) BlackBerry b) Samsung 360

    a) He uses the BlackBerry for business e-mail and to swap SMSmessages with colleagues.b) He uses trie Samsung for social contact and to access Facebook.

    3. According to Mr Colao, do executives use their mobiles more in northern or

    southern Europe?In southern Europe, every executive carries a mobile and uses it allthe time

    4. Why doesn't he like video calling?

    He likes to take notes5. How does he use these communication technologies?

    a) Conference calling b) Facebook

    a) Conference calls are useful, especially for keeping up to date onprojects.

    b) He uses Facebook to send messages and to see what friendsare doing.

    D. Find words in the article with these meanings.

    1. to exchange (paragraph 3) to swap2. to get into (paragraph 3) to access3. behaving in a controlled way (paragraph 4) when they need to4. someone who likes something very much (paragraph 5) he likes to take

    notes

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    E. Work in pairs. Ask and answer questions about your use of communication

    technology.

    Because social networks are becoming more popular? .

    Platforms like Twitter and Facebook increasingly Most users ever recorded.

    Networks are no longer the future, but the reality, this whole organization.

    These networks reach large numbers of people of all kinds; reach the masses

    and travel quickly.

    This means that the company is susceptible to more reviews and ratings, in

    this sense three minutes to polish the message may mean avoid

    disappointment.

    There is a need to manage online reputation.

    Because social media is society at large: the talents (linkedin, xing), clients

    (facebook) and knowledge (blogs).

    And finally, because the prestige of the company, and thus its image is an

    asset.

    This intangible must be careful at all times, both in times of prosperity as in

    crisis.

    2.1.3 Read article Lessons in cultural difference on page 108 of your Market

    Leader book and develop exercises A to F (the exercises must be developed

    individually). Send these exercises in the Word file corresponding to Study Guide

    4. DO NOT take photos of the pages and paste them on the Word file; you have to

    type these exercises (including the instructions).

    Page 108 (A-F)

    A. Do you agree with these statements?

    1. All meetings should have fixed start and finishing times.

    All meetings must have a beginning and an end. According to the experts

    should not last more than 25 minutes

    2. Being on time is equally important in all situations.

    Compliance is important for all activities; as this shows responsibility,

    interest and commitment.

    3. It's more important to learn about the culture of the country you do businesswith than to learn the language.

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    It is more important to learn the culture, because a lack of their political,

    religious and cultural beliefs can lead us to do business and also to end up

    prisoners in a jail.

    4. There's no point having a detailed plan before you start a project. Things

    always change, and you need to be very flexible.

    The planning is the methodical process designed to achieve a particular

    goal. If you want to achieve should plan obejtivo maximizing resources.

    B. As you read the article below, think about this question.

    1. What are two main causes of cultural misunderstanding between Brazil and

    China?

    Some business deals fail because of small things like a misunderstood e-mail.

    In addition to language problems. It is important to be on time for meetings and

    to meet deadlines

    C. Decide whether these statements about the article are true (T) or false (F).

    Correct the false ones.

    1. Brazil's biggest trading partner today is the US. (F)(It's now China.)2. At Chinbra, students spend most of the time learning Mandarin. (F) At

    Chinbra students, who mainly work in the import business, takeevening classes in Mandarin

    3. Charles Tang thinks deals go wrong mainly because of language problems.(T)4. For the Chinese, being on time is very important.(T)5. Brazilians don't give a lot of importance to planning. (T)

    D. Work in pairs. Read the situation at the beginning of the article again

    (paragraph 1) and discuss these questions.

    1. What happened?

    The seminar was scheduled to start five minutes ago, but, likemany meetings in Brazil, it did not start on time.

    2. How do you think both sides felt about the situation?

    The parties must have planned the encounter and context. The lack of

    planning and study generates context drawbacks.

    3. For the next meeting with the Chinese, what could the Brazilians do

    differently?

    What you should do is to plan, study and analyze the culture and context.Also look for solutions to achieve pass over the difficulties.

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    2.1.4 Open your Market Leader book on page 115 and 116, read Helen

    Braoudakis profile, and develop exercises A to C (the exercises must be

    developed individually).

    Page 115- 116 (A-C)A. Ask and answer these questions in small groups.

    1. Do you have a profile on a professional networking website such as

    Linkedln? If so, which one? How do you use it?

    No, Im not have a profile on a professional networking website.

    2. Does your company/university have a profile on a professional networking

    website? If so, which one?

    My university has facebook,https://www.facebook.com/UniversidadEANColombia?fref=ts

    and has a website: www.ean.edu.co

    My company has facebook:

    https://www.facebook.com/OrganizacionLaEsperanza?fref=ts and has

    website: www.organizacionlaesperanza.com

    3. Discuss how a professional networking site can help individuals and

    companies / educational institutions.It can be useful for finding a job I getting new business.

    To get work must be made as linkedIn pages; for social relations as there

    facebook pages and articles are academic and personal blogs.

    B. Look at Helen Braoudakis's profile on a professional networking site on

    page 116. Put these headings in the correct place on the profile.

    Recruitment professional

    Education

    Specialities

    Interests

    Work experience

    Professional summary

    Helen BraoudakisRecruitment professionaI

    Sydney, Australia

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    Current: Graduate Recruitment Manager, Deloitte, Sydney

    Past: Graduate Recruitment Assistant, ADM Consulting, Sydney

    Education: Macquarie University, Sydney: Master's in Human

    Resource Management

    Recommendation: 10 people have recommended Helen

    Connections: 150

    Public profile: http://au.teamplayers.com.helenbraoudakis

    Professional summaryI am a graduate recruitment specialist with a Master's in Human Resource

    Management. I have over four years' experience of recruiting in the management-

    consultancy industry. Recently, I have also taken responsibility for our summer

    internships. I enjoy the challenge of finding the best possible candidate for a posit

    on. I am able to communicate effectively at all levels. I also have excellent

    planning and organisational skills.

    Educationgraduate recruitment, planning, project management, presenting, interviewing,

    internship management

    Work Experience

    Graduate Recruitment Manager

    Deloitte, SydneyJune 2010-now

    Developed new graduate recruitment strategy.

    Set up and ran summer internship programme for 60 candidates

    Graduate Recruitment AssistantADM Consulting, Sydney

    March 2007-June 2010 (3 years 3 months)

    Planned and attended university recruitment events in Australia and SE Asia

    Arranged interviews (Skype, phone and face to face)

    Store ManagerGemini, Melbourne

    February 2003-January 2005 (1 year 10 months)

    Managed the day-to-day work of 30 staff, In two stores

    Responsible for all purchasing and stock control

    SPECIALITIESMacquarie University, Sydney, Master's in Human Resource Management 2006-

    2007

    University of Melbourne, Bachelor of Commerce1999-2002

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    INTERESTSOther cultures, teaching scuba diving, playing the guitar, cooking

    C. Decide whether these statements are true (T) or false (F). Correct the false

    ones.

    1. Helen did her Master's in HRM in Melbourne.

    2. She has worked for three different companies.

    3. She has always worked in graduate recruitment.

    4. She has good communication skills.

    5. When she was at ADM Consulting, she was responsible for organising

    summer internships.

    6. She doesn't have any experience outside Australia.

    D. Write a summary for a professional networking profile. Use the examplesummary above. Include information about your experience, qualifications,

    Skills and personal qualities.

    Student in Business Administration and Theology with emphasis in the

    Commercial area, with more than ten (10) years of work, interdisciplinary

    experience, strong leadership skills, very good interpersonal skills, quick

    learner, easily adaptable, totally directed to fulfillment of goals, conciliator,

    enterprising and concerned about the upgrade, continuous improvement,

    sharing knowledge, strengthen teams, an idea generator and problemsolver.

    My experience is based on the diversity of positions and areas in which I've

    played; with what I have strengthened and expanded my knowledge and I

    have acquired the true experience to be a good leader. These years have

    helped me mature as a person and professional generating the necessary

    balance between human resource and outcome.

    Among my strengths is the creation of work teams, staff training,

    empowerment necessary, efficient management, information management

    "Databases", creating models or matrices, the development of indicators,

    taking decisions, value-added analysis, as well as ensure that commitment,

    seriousness and honesty.

    Activity 2 - Reading and listening2.2 Listening

    2.2.1 Open your Market Leader book on page 98 and develop exercises B to F on

    listening.

    Page 98 (B-F)

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    B. CD2.27 Listen to the first part of an interview with Ros Pomeroy, a

    management consultant. Which of the social networking sites in Exercise A

    does she use?

    Linkedln Specialist professional networking sites

    C. CD2.28 Listen to the second part of the interview. Which two advantages

    and one disadvantage of social networking does Ros mention?

    The main advantage for me, I think, has been being able to keep in touchwith many more people in my professional field than I otherwise would beable to. I think also there have been times when I have made contact withpeople who are interested in the work that I do.

    The disadvantage can be that other people make contact with me, who aretrying to sell me something that perhaps I'm not interested in.

    D. CD2.29 Listen to the third part of the interview. Who is the best

    communicator that Ros knows?

    The best communicator ROS thinks is her ex-boss from about 15 yearsago.

    E. CD2.29 Listen again and complete this text.

    He always had a real passionfor his subject-whatever he was talking about, hewas enthusiastic. He made sure that he knew his subjectvery well, and the onething that made a big differencethink, is that when he spoketo an audience, hemade that audience feel as if they were very important.

    F. CD2.30 Listen to the final part of the interview. Make a note of whether Ros

    likes (L), does not like (NL) or does not mention (NM) these forms of

    communication.

    Letters (NM)face to face (L)e-mail (L)handwritten notes (NM)

    corporate newsletter (NL)corporate magazine (NL)telephone calls (NM)

    2.2.2 Go to page 106 of your Market Leader book and develop exercises A to E on

    listening.Page 106 (A-E)

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    A. CD2.37 Listen to John's story and answer these questions.

    1. What meal was John invited to? Dinner2. What did he look at? he did saw a beautiful table and said,' What a

    lovely table3. What was his mistake?

    a) He talked during an important silence.

    b) He talked about his host's table.

    c) He didn't want a gift.

    B. CD2.38 Listen to Cameron's story and answer these questions.

    1. Where was Peter's new job?

    France2. What was his mistake?

    a) He did not use first names.

    b) He did not speak French.

    c) He did not use family names.

    3. How did the staff feel when Peter used first names?

    The staffs were not happy about this

    C. CD2.39 Listen to Susan's story and answer these questions.1. Where did Susan make her mistake?

    She were in Osaka in Japan

    2. Who did she go out for a meal with?

    She went out for a meal with her Japanese sales staff.3. What was her mistake?

    a) She poured her own drink.b) She did not laugh.

    c) She poured too many drinks

    4. What did she forget to do?

    She forgot to pour drinks for the others.

    D. CD2.40-2.42 Listen to Liz, Jeremy and Ros talking about cultural mistakes.

    Which speaker.. Liz Jeremy Ros1. was working in East Africa? X2. was working with a Dutch

    colleague?

    X

    3. got straight down to business? X

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    4. writes long e-mails? X5. often adds funny comments in e-

    mails?

    X

    6. thought a colleague was abrupt and

    rude?

    X

    E. it is easy to make mistakes in other cultures. What other examples do you

    know?

    In India and Pakistan, the left hand is unclean (which is traditionally and still

    takes care of personal hygiene). To eat or greet should always be done

    right.

    In China and Japan is completely forbidden to cross sticks or driven into the

    rice bowl. They believe that it can be a symbol of death.

    In Thailand and many countries in Southeast Asia to touch someone's head

    (even a child as a joke) is a serious offense. Buddhists regard the head as

    the most sacred part of the body, just as the soles of the feet is worthless,

    so it is not shown, or touched, or notes.

    2.2.3 Develop exercises A to C on page 115 of your Market Leader book.

    Page 115 (A-C)A. CD2.47 Listen to the first part of an interview with Liz Cred, an organisation

    development consultant. In pairs, take notes on what she says about:

    1. her current jobHe is very fortunate, because he thinks his current job is his ideal job,and he knows a lot of people wouldn't be able to say that. He leads themanagement consultancy of 35 consultants, and he enjoys workingwith all his colleagues. They do very interesting work with a variety ofclients, and although they work very long hours, it's very rewarding,and they have a good laugh as well.

    2. a job she had over 20 years ago.

    The reason he didn't like it was because he didn't think the company

    treated people very well. It didn't involve them or get the best out ofthem, and he also didn't get on well with her manager. Fortunately, heonly stayed there a couple of years.

    Then compare your notes with your partner's.

    B. CD2.48 Listen to the second part of the interview and decide whether these

    statements are true (T) or false (F). Correct the false ones.

    1. Her strengths come from her work as a CEO over the last 20 years. (T)2. She understands how organisations work by studying them closely. (T)

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    3. She can see a situation from many different sides.(T)4. She finds it easy to make decisions. (F) She finds it hard to make

    decisions.

    C. CD2.49 Listen to the final part of the interview. Complete these notes on the

    advice that Liz gives.

    Take the opportunitiesthat you are given and really learnas much as you canfrom them.

    Really listento those around you and pay attentionto what they are saying.Build relationshipsacross the organisation.Ask a question that demonstrates you're really interested in the company.

    2.2.4 Check your answers by reading the audio scripts on pages 165, 166 and 167

    2.2.5 Open this video http://goo.gl/H5jyZZ and answer the questions as follows in

    the Word file to be delivered:

    Which types of cross-cultural problems does the video address?

    Assume that all are corrupt

    Generalize

    Donthear the suggestions of native people

    Body leguague Tone of voice

    Talk in circuls

    In Latin America the people need to be specific to understand each other

    Talk in general is easier to avoid

    What is Miguels boss demanding in such a desperate way?

    Because the impot is taking to long and the equipment is impounded indefininitely,

    because the paperwork required de expert people, there some people like thecustoms brokers with contacts that know the processes perfectly.

    Why cannot Carlos deliver the documents to his boss immediately?

    Because different persons must to work in it to have it read and it would take some

    more time about 3 weeks.

    According to the presenter, what is the project compared with? It is compared with

    a house of cards

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    According to Miguel, what are the main problems of working with Ms. Jones?

    She dosent understand how they work, so she didnt contac the custums brokers

    that help to get the importation be done and know the paperwork very well

    Activity 3 - Speaking and Writing

    3.1 Speaking and writing

    3.1.1 Enter Forum 3 and follow the instructions to participate.

    3.1.2 Meet a classmate online and go over Case Study 10 on page 103 of your

    Market Leader book. Then develop tasks 1 and 2.

    Page 103

    TASK1. Discuss the various ways of choosing who will leave the company. What

    are the advantages and disadvantages of each way? Which way is the

    best?

    Dont develop an employee retention strategy. Make a list of thepeople you dont want to lose and, next to each name, write down

    what you are doing or will do to ensure that person stays engaged andon board.

    2. Decide on the best way to communicate your decision to a) the staff, and b)the shareholders. Say who should communicate your decision.

    The best way to communicate the decisions of the company topartners and shareholders is through a board to primers hours of theday and facts and figures demonstrating the causes of the reductionin staff.The manager of the company is responsible for communicating thedecisions of the company to the shareholders and employees

    i. Go over Learning Object 3and get familiar with 10 tips for giving a greatspeech. Put them into practice and be ready for the face to face final

    session at the university!

    1. Know your material. Pick a topic you are interested in. Know more

    about it than you include in your speech. Use humor, personal stories

    and conversational language that way you wont easily forget what to

    say.

    2. Practice. Practice. Practice! Rehearse out loud with all equipment you

    plan on using. Revise as necessary. Work to control filler words;

    Practice, pause and breathe. Practice with a timer and allow time for the

    unexpected.

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    3. Know the audience. Greet some of the audience members as they

    arrive. Its easier to speak to a group of friends than to strangers.

    4. Know the room. Arrive early, walk around the speaking area and

    practice using the microphone and any visual aids.

    5. Relax. Begin by addressing the audience. It buys you time and calms

    your nerves. Pause, smile and count to three before saying anything.

    ("One one-thousand, two one-thousand, three one-thousand. Pause.

    Begin.) Transform nervous energy into enthusiasm.

    6. Visualize yourself giving your speech. Imagine yourself speaking, your

    voice loud, clear and confident. Visualize the audience clapping it will

    boost your confidence.

    7. Realize that people want you to succeed. Audiences want you to be

    interesting, stimulating, informative and entertaining. Theyre rooting for

    you.

    8. Dont apologize for any nervousness or problem the audienceprobably never noticed it.

    9. Concentrate on the message not the medium. Focus your attention

    away from your own anxieties and concentrate on your message and

    your audience.

    10. Gain experience. Mainly, your speech should represent you as an

    authority and as a person. Experience builds confidence, which is the key

    to effective speaking. A Toastmasters club can provide the experience

    you need in a safe and friendly environment.

    3.1.4 Open your Market Leader book on page 111 and read Case Study 11.

    Record discussion of tasks 1 to 3. Use http://vocaroo.com/ or http://online-voice-

    recorder.com/es/ to record the meeting, and then paste the link on the Word file to

    be delivered indicating the names of team members.

    Page 111TASK

    Kate and Stuart meet some of the senior staff to discuss the ideas for a new

    company culture.

    1. Work in groups of four and choose a role.

    Kate Maskie: Turn to page 139. Stuart Adams: Turn to page 140.

    Director of Human Resources: Turn to page 141.

    Finance Director: Turn to page 144.

    vocaroo.com/i/s1AMfQs1SQq3

    vocaroo.com/i/s05xN6c8voc7

    vocaroo.com/i/s0td6iUszv90

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    Important: this exercise must be developed in groups of four.

    3.1.5 Develop exercise D on page 116 of your Market Leader book. Add this

    exercise to the Word file to be delivered as Study Guide 4.

    Page 116 (D)D. Write a summary for a professional networking profile. Use the example

    summary above. Include information about your experience, qualifications.

    Henry Abozaglo GonzalezColombia, Ccuta

    Professional summaryStudent in Business Administration and Theology with emphasis in the

    Commercial area, with more than ten (10) years of work, interdisciplinary

    experience, strong leadership skills, very good interpersonal skills, quick

    learner, easily adaptable, totally directed to fulfillment of goals, conciliator,enterprising and concerned about the upgrade, continuous improvement,

    sharing knowledge, strengthen teams, an idea generator and problem

    solver.

    My experience is based on the diversity of positions and areas in which I've

    played; with what I have strengthened and expanded my knowledge and I

    have acquired the true experience to be a good leader. These years have

    helped me mature as a person and professional generating the necessary

    balance between human resource and outcome.

    Among my strengths is the creation of work teams, staff training,

    empowerment necessary, efficient management, information management

    "Databases", creating models or matrices, the development of indicators,

    taking decisions, value-added analysis, as well as ensure that commitment,

    seriousness and honesty.

    3.1.6 Develop the writing activity on page 111: Write the action minutes (not

    exceeding one page long) as indicated in the text book. Finally, include

    this writing activity in your Word file to be delivered (please do not paste

    texts as images; type them).

    Writing

    Write the action minutes of the meeting

    FAR EASTERN TRADERSSubject: New ideas from heed officeDate:Participants:

    agenda item Decision Reason Action Namestaff use first names Staff use Overseas branch

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    family names. culture now

    staff to dress casually on

    Fridays only

    A morerelaxedinformal stylewill help thecompanys

    image

    The staff prefer aformal style ofmanagement

    Staffshoulddresscasually atwork

    StuartDirector of humanresourcesFinance director

    to introduce a system of

    flexible working hours.

    Workinghours arefixed 19.00a.m. to 5.00p.m.).

    A flexitime systemwill be difficult toorganise

    A flexitimesystemwill bepopularwith staff

    StuartDirector of humanresourcesFinance directorOverseas branchculture now

    to keep all meetings to 30

    minutes only.

    Shortermeetings aregood idea

    long meetings aregood for teambuilding anddecision making

    There aremanylong,formalmeetings.

    StuartDirector of humanresourcesFinance directorOverseas branchculture now

    to introduce hot-desking*

    to the open-plan office.

    Hot - deskingwill be goodbecause itreduces officecosts.

    Hot- desking willnot be popular staffprefer to have theirown desk

    Most staffhave theirown spacein theopen-planoffice.

    StuartDirector of humanresourcesOverseas branchculture now

    an 'open-door' policy, so

    staff can see a manager

    at any time

    Staff need anappointmentto see anymanager.

    Junior staff will feeluncomfortable withan open door policyit is unusual in theirculture

    An opendoorpolicy isanexcellentidea

    StuartDirector of humanresourcesFinance directorOverseas branchculture now

    Recommendation: all the instructions to write a formal email are on page 128 of

    your Market Leader book.

    Activity 4 - Final project (Stage 3)

    4.1 Final project (Stage 4)

    4.1.1 Work in the same groups of 3 or 4 people (of study guides 1, 2 and 3).

    4.1.2 As in Stage 1 you chose one Colombian company or an international

    company and you have been working on their background, now you have to bring

    new and innovative ideas to adapt company culture in a new country.

    4.1.3 If you chose the Colombian company, now you have to set all the necessary

    aspects to create a new branch abroad. You should select the country and look for

    relevant information regarding the country. Remember that each country has its

    particular behaviors and manners so that you should take them into consideration

    for your new branch. Now, design all the strategy to start up the new branch.

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    4.1.3 Si ha elegido la empresa colombiana , ahora tienes que poner todos los

    aspectos necesarios para crear una nueva rama en el extranjero. Usted debe

    seleccionar el pas y buscar la informacin pertinente sobre el pas. Recuerde que

    cada pas tiene sus comportamientos y maneras particulares de modo que usted

    debe tomar en consideracin para su nueva sucursal. Ahora , el diseo de toda la

    estrategia para poner en marcha la nueva sucursal .

    4.1.4 If you chose the international country, now you have to set all the necessary

    aspects to create a new branch in Colombia. You should look for relevant

    information regarding Colombia. Remember that each country has its particular

    behaviors and manners so that you should take them into consideration for your

    new branch. Now, design all the strategy to start upthe new branch.

    4.1.5 Use any collaborative and interactive tool to present this information -timelines, prezi, graphs, inphographics, etc. Remember that you have to use

    comparatives and superlatives, simple present, simple past, and present

    continuous for this activity.

    4.1.6 Put this information in your blog and paste the link of your blog on the Word

    file.

    http://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=cop

    y&rc=ex0share

    4.1.7 In the face to face session, you and your group will deliver a 30-40 minute

    formal oral presentation. Although you will be allowed to use support material for

    this presentation (your blog), you will not be allowed to read all the information.

    http://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=copy&rc=ex0sharehttp://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=copy&rc=ex0sharehttp://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=copy&rc=ex0sharehttp://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=copy&rc=ex0sharehttp://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=copy&rc=ex0share