Hcl Summer Report

8/14/2019 Hcl Summer Report

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CORPORATE SELLING

&

FEEDBACKFOR

Dissertation Submitted to thePadmashree Dr. D.Y. Patil University

in partial fulfillment of the requirements for the award of

the Degree ofMASTERS IN BUSINESS ADMINISTRATION

Submitted by:

Rahul Kumar SinghMBA (core), MarketingRoll No: 121

Research Guide:

Ms. HAPREET SINGHDepartment of Business Management

Padmashree Dr. D.Y. Patil UniversityCBD Belapur, Navi Mumbai

December 2008


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CORPORATE SELLING

&

FEEDBACKFOR

Dissertation Submitted to thePadmashree Dr. D.Y. Patil University

in partial fulfillment of the requirements for the award of

the Degree ofMASTERS IN BUSINESS ADMINISTRATION

Submitted by:

Rahul Kumar SinghMBA (core), MarketingRoll No: 121

Research Guide:

Ms. HAPREET SINGHDepartment of Business Management

Padmashree Dr. D.Y. Patil UniversityCBD Belapur, Navi Mumbai

December 2008

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DECLARATION

I hereby declare that the dissertation Corporate Selling and Feedback

for HCL Submitted for the MBA Degree at Padmashree Dr. D.Y. PatilUniversitys Department of Business Management is my original work

and the dissertation has not formed the basis for the award of any

degree, associate ship, fellowship or any other similar titles.

Place: Navi Mumbai

Date:

(Rahul Kumar Singh)

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Certificate from the Company

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Acknowledgement is an art, one can write glibstanzas without meaning a word, on the other hand

onecan make a simple expression of gratitude.

Industrial training is an integral part of any Master of Business Administration programand for that purposes I had joined a company what else can be as good as HCLInfosystems Ltd, India's premier information enabling company.

I take the opportunity to express my gratitude to all of them who in some or other wayhelped me to accomplish this challenging project in HCL Infosystems Ltd. No amount ofwritten expression is sufficient to show my deepest sense of gratitude to them.

I am very thankful to External Guide, Mr. Satish Kaushik, Front Line Divison, HCLInfosystems Ltd., Noida and very grateful to Prof. Mangesh Patil, Faculty Departmentof Business Management, Padamshree Dr. D.Y.Patil University, Belapur for theireverlasting support and guidance on the ground of which I have acquired a new field ofknowledge. The course structure created for this curriculum has benefited with theinclusion of recent development in the organizational and managerial aspects.

Lastly, I am thankful to all the member of HCL Infosystem Ltd, Noida, which has givenme valuable information in the part of my project.

RAHUL KUMAR SINGH

MBA (Core, Marketing)

ROLL NO. 070121

TABLE OF CONTENTS Title Pg. No.

EXECUTIVE SUMMARY 7

LITERATURE REVIEW 8

COMPANY PRIFILE 9

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SCOPE OF THE STUDY 10

OBJECTIVE OF THE STUDY 11

RESEARCH METHODOLOGY 12

DATA ANALYSIS & GRAPHICAL INTERPRETATION 14

MAJOR PLAYERS IN THE MARKET 28 COMPETATORS OF HCL 29

ROLE OF ADVERTISMENT 35

MARKETING STRATEGIES 36

FUTURE SCOPE 37

MANAGEMENT HIERARCHY 38

KEY PARTNERSHIP 39

MARKET SHARE 40

MARKETING & SELLING STRATEGIES 42

CHANGING TRANDS 43

DECISION MAKING PROCESS 46

CRM 47

SWOT ANALYSIS 49

FINDINGS & LIMITATIONS 51

SUGGESION & RECOMMENDATION 52

CONCLUSION 53

BIBLIOGRAPHY 54

ANNEXURE - QUESTIONNAIRE 55

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EXECUTIVE SUMMARY

HCL Infosystems, India's premier information enabling and integration company, hasreceived the ISO 9001:2000 certification specifies requirements for a quality managementsystem where an organization needs to demonstrate its ability to consistently provideproduct and services that meets customer and applicable regulatory requirements. ISO9001:2000 also aims to enhance customer satisfaction through the effective application ofthe system, including processes for continual improvement of the system and theassurance of conformity to customer and applicable regulatory requirements.

The menu of HCL Insys global services broadly covers IT consulting and professionalservices in the area of vertical applications, technology integration, ERP implementationand software development. This also includes a complete portfolio of systems and

network services for development. This also includes a complete portfolio of systems andnetwork services for Facilities Management, Helpdesks, Sysytems Supports and networkand Internet Implementation.

HCL Insysglobal customers include Samsung, Government of Singapore, and AMALinsurance Jurong Port in Singapore and Malaysians BSN commercial bank, SIA, DBSbank, Maybank life assurance charted semiconductors.

HCL Insys chosen platform of total technology integration lends itself to some verysignificant alliances with the global leaders. Among its partner are HP for high endAISCE/UNIX services and workstation and HP Open view network management solution;

Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Redhat ;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and Informix forRDBMS platform.

Today the company has aligned its operations into five entities that offer seamless linkagesfor the customers seeking entry into the wired world through total the. Integrationsolution ands services.

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HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom andCommunication products solutions and services. Now it has an exclusive sale and supportpartnership with Toshiba Corporation, Japan, for sales and servicing of its imaging andphotocopier products. HCL Infosystems product portfolio covers a range of other officeautomation and communication products through alliances with world leaders.

The Managed Network Service offerings for corporates include VPNs, ASP offerings, CoLocation/ hosting, CDNs, security, corporate internet telephony solutions, technical andconsumer help desks, 24/7 Network Operations Centre monitoring and a host of valueadded networking services. Consumer services include dialup PSTN/ISDN Internetaccess, Valufon calling cards and VoIP telephony devices.

LITERATURE REVIEW

Doing training was really an opportunity before me when I could convert my theoretical

knowledge into practical and of real world type. Fortunately, the company I got is a true

follower of the various principles of management and also one of the leading companies in

its segment of the industry. The working environment that I was being provided was

extraordinary and helped me a lot in delivering my work properly and with full potency of

mine. HCL Infosystems Ltd is one of the renowned names in the Software and Hardware

sector of computer industry.

The graph of sales of these respective product lines is the best in the industry as compared

to their competitors. I did my summer training project at HCL Infosystem Ltd., Noida,

where I found all the professionals are very much committed to their work as well as they

were all professionals enough. This helped me a lot in getting a good deal of exposure. As

I had to consult the Channel partners, I felt myself, in the beginning, in a bit problem. But

the cooperation of my superiors at the work induced confidence in me to deal with my

problems whenever they came.

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Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978,HCL developed the first indigenous micro-computer at the same time as Apple and 3years before IBM's PC. During this period, India was a black box to the world and theworld was a black box to India. This micro-computer virtually gave birth to the Indiancomputer industry. The 80's saw HCL developing know-how in many othertechnologies. HCL's in-depth knowledge of Unix led to the development of a finegrained multi-processor Unix in 1988, three years ahead of Sun and HP.

HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into thesoftware services arena. During the last eight years, HCL has strengthened its processes

and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless,telecom technologies, and many more.

Today, HCL sells more PCs in India than any other brand, runs Northern Ireland'slargest BPO operation, and manages the network for Asia's largest stock exchangenetwork apart from designing zero visibility landing systems to land the world's mostpopular airplane.

HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with itsorigins in 1976. For over quarter of a century, we have developed and implementedsolutions for multiple market segments, across a range of technologies in India. We havebeen in the forefront in introducing new technologies and solutions.

In the early 70s a group of young and enthusiastic and ambitious technocratsembarked upon a venture that would make their vision of IT revolution in India a reality.Shiv nadir and five of his colleagues got together and 1975 set up a new companyMICROCOMP to start with; they started to capitalize on their marketing skills. Microcomp marketed calculators and with in a few month of starting operation, the company

was out selling its major competitors.

On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporatedas joint venture between the entrepreneurs and UPSCE, wit an initial equity of Rs.1.83Lacs.

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SCOPE OF THE STUDY

Vision Statement

It is the most preferred employer and principal taking leading edge IT products and

services to the masses through sustained excellence.

Mission Statement

We shall increase the shareholders value by improving the PAT through free cash flow,

reducing the BR cycle, inventory levels, wastage.

Quality Policy Statement

We will deliver defect-free products, services and solutions to meet the requirements of

our external and internal customers the first time, every time.

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OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY

Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action andinnovation in attaining defined objectives.

People Objective

To help HCL Insys people share in the companys success, which they make possible; to provide job security based on their performance; to recognize their individualachievements and to help them gain of satisfaction and accomplishment from their work.

Core ValuesCore Values

It is uphold the dignity of individual

It is honour all commitments

It is committed to quality, Innovation and growth in every endeavor

It is responsible Corporate Citizens.

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RESEARCH PROBLEM

HCL Corporate selling and feedback and market share of HCL and compared to

other IT companies.

The business of HCL and the company through its researchers wants to know

the potential in order to expand and retain its market share.

RESEARCH DESIGN

Determined the Information Sources: The researcher gathered data through

secondary sources.

PRIMARY DATA is collected through questionnaire, search and research

through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers,journals, websites and the data has been collected through other approaches.

DATA COLLECTION

The researcher collected information through the official websites, magazines and

journals.

DEVELOPED THE RESEARCH FRAME:

This included deciding upon various aspects for the project on which the entire

research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and inferential in nature.

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DATA SOURCE:

The researcher took the help of both primary as well as secondary sources. Secondary

sources being interaction with various IT people of the selected and has been chosen

for the research by the researcher. Secondary sources being the internet as the medium

and the official sites of the companies of IT sectors and corporate selling and feedback

of HCL.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market

research for both the segments horizontal and vertical. The Questionnaire was

prepared by the researcher and Schedule was provided by the company in which the

researcher did its research report.

SAMPLE SIZE

Sample size for the research is fixed. It counts to 55. That is the HCL companies and

corporate selling and feed of HCL in comparison between other IT sectors.

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DATA ANALYSIS

& GRAPHICAL DATA INTERPRETATIOIN

SAMPLE SIZE : 55

1. What type of computers do you use?

a.)Branded

b.)Assembled

Branded 37Assembled 18

hospitals using branded

computers

hospitals usingassembled computers

It was observed that almost 67% of the people use branded computers or

other gadgets for their business purpose. Hence can be concluded that more

people want branded products as they are not ready to compromise with the

quality and services being provided.

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Using branded computers

Using assembled computers


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2. What brand computers do you use?

a.) HP

b.) HCL

c.) ACER

d.)Others

Brand used Total Nos.

HP 7

HCL 14Acer 13

Others 21

HP

HCL

acer

others

This observation showed that HCL is among the top used brands. Major part

under the pie-chart goes to HCL. So HCL should continue making efforts toattract new market and sustain the existing market.

3. What is the number of installed desktops?

a.)


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c.) 50-75

d.) 75-200

e.) 200-500

Installed desktops Total Nos.

< 15 19

15-50 21

50-75 11

75-200 3

200-500 1


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Servers used Total Nos.

1 10

2 11

3-5 21

>5 13

1

2

3 to 5

>5

From this observation, it was concluded that number of servers were directlyproportional to the number of desktops used.

5. What is the number of installed laptops?

a.) 1-5

b.) 5-15

c.) 15-30

d.) >30

Number of laptops Total Nos.

1-5 20

5-15 22

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15-30 8

>30 5

1 to 5

5 to 15

15 to 30

>30

It was observed that maximum computers and laptop users ranging between

5-25. This area can be focused.

6. What is the brand used for laptops?

a.) HCL

b.) Toshiba

c.) Lennovo

d.) Others

Laptops brand Total Nos.HCL 11

Toshiba 19

Lennovo 13

Others 12

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HCL

Toshiba

lennovo

others

Observation showed that Toshiba was the major brand used in laptops.

Various other brands like HP and Samsung etc. are also used. HCL has also a

good market share.

7. Do you have AMC?

a.) Yesb.) No

Total Nos.

Hospitals place having AMC 30

Hospitals place not having AMC 25

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hospitals having AMC

hospitals not having

AMC

According to above graphical data interpretation, that is the most important

places where computer has been used and it has been observation and

showed that less than 60% hospitals have their AMCs. This area can also be

considered.

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9. What type of company is having the AMC?

a.)Regional office of the company

b.) Any other local player

Type of AMC company Total Nos.

Authorized regional office 24

Local players 6

regional office of the

company

any local player

That the above graph shows that the use of AMCs in regional office and local

players prefers authorized regional offices to select for the service rather than

going for a local player.

10.Are you facing any problem with current used product line?

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a.)Yes

b.)No

c.)Not yet

Total Nos.

Facing problem 15

Not facing problem 18

Not faced problems yet 22

hospitals facing problem

hospitals not facing

problem

not yet encountered

That the above graph shows that the above observation showed that major

number of users are either not facing any problem or they have not being

encountered with any.

11. Are you planning to make any new purchase?

a.) Yes

b.) No

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Facing problems

Not facing problems

Not yet encountered


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c.) Not yet planned

Planning about new purchase Total Nos.

Planning to purchase 9No planning 17

Not yet planned 29

planning to purchase

no planning

not yet planned

That the above graph show that the most of the users have not planned about

making a purchase and a very few are planning to make a buy.

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12. How do you find the HCL products?

a.) OK

b.) Good

c.) Satisfactory

d.) Outstanding

e.) Not tried yet

Reaction about HCL products Total Nos.

OK 3

Good 12

Satisfactory 19Outstanding 7

Not tried yet 10

OK

good

satisfactory

outstanding

not tried yet

According to above graph shows that the maximum of HCL user are satisfied

with the products and services provided. Very few have not tried yet HCL on

a business scale, but most of them have an experience about HCL.

13.Do you want to know more about HCL products?

a.)Yes

b.)No

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Wanted knowledge about HCL Total Nos.

Yes 42

No 13

want info about HCL

no info wanted

That the above graph shows that the observation and the most of the people

are interested in knowing more about the brand and have the urge to buy.

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14. Do you require demo for any product?

a.)Yes

b.)No

Total Nos.

Interested in demo 24

Not interested in demo 31

hospitals interested in

demo

hospitals not interested

in demo

This observation showed that almost 45% of the sample was interested in

demo.

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interested in demo

interested in demo


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15.Do you want to buy any product? (Commercial proposal)

a.)Yes

b.)No

c.)Not yet decided

Commercial proposal Total Nos.

Yes 8

No 19

Not yet decided 28

hospitals interested in

commercial proposal

hospitals not interested

in commercial proposalnot yet planned

That the above graph shows that the above observation showed that almost a

huge chunk of hospitals surveyed either doesnt want or they have not

planned for any commercial proposal.

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Interested in commercialproposal

Not interested incommercial proposal

Not yet planned


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MAJOR PLAYERS IN THE MARKET

HCL

DELL

IBM

SAHARA APPLE

HP-COMPAQ

ZENITH

ACER

INTEX

SONY

OTHERS

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SAHARA COMPUTER

Established in 1997 Sahara Computers assembles and markets computers &peripherals through a global distribution network that covers established and emergingmarkets. The company is owned by Sahara Holdings, a fully Broad-Based BlackEconomic Empowered entity, and is based in Johannesburg, South Africa. It is the officialdistributor and Original Equipment Manufacturer (OEM) for a variety of top internationalvendors.

An accredited member of the Proudly South African campaign, the Saharabusiness network stretches across South Africa to include Cape Town, Durban & PortElizabeth. The company has established a strong presence globally, with offices acrossEMEA, including Nairobi & Mombassa in Kenya and Botswana, Dubai, the U.K andChina.

Sahara Computers is currently the largest operation of its kind in Southern Africa.Owned by Sahara Holdings group, company boast an annual turnover over 1.4 billionRand. Sahara Holdings strictly adheres to the principles of Broad-Based EconomicEmpowerment and established itself among the frontrunners of empowered organizationswithin the ICT sector when it confirmed its participation in an empowerment deal valued

at R640 million in 2006.

For the deal Sahara Holdings sold 27% of their shares to a newly establishedconsortium represented by mining and mineral resource Group Mvelaphanda Holdings(Pty) Ltd. chaired by Tokyo Sexwale, and Afripalm Consortium, a local investmentcompany chaired by Lazarus Zim.

The deal incorporates subsidiaries and associates of Sahara Holdings includingSahara Computers Pty Ltd., Sahara Systems Pty Ltd., Sahara Consumables Pty Ltd.,Sahara Distribution Pty Ltd. and Annex Distribution Pty Ltd.

This venture signals a new era in the transference of the benefit and valueassociated with technology, through to communities and individuals. It also reinforcesSaharas pledge to provide access to high quality, affordable communication technologyand infrastructure. It is the competency and dynamic attribute of Sahara Computers thathas won it the confidence of many major IT suppliers, representing key product andcomponent ranges.

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These Include Internationally Renowned Leading Brand Names Such

As:

Microsoft, the global leader in software, services and peripherals; Foxconn, a leading

manufacturer of connectors and cable assemblies in the world; Samsung, technologygiant, Creative Labs, global leader in PC entertainment products, Intel, worlds leader inPC microprocessors; AMD, the fastest growing CPU vendor; SMC, total networksolutions provider; Maxtor, leading hard disk and storage solutions provider; Symantec,world leader in internet security; and Epson and Lexmark, high quality printing industrygiants.

Thus, With vast expansion goals set to by the Sahara team, and a strategic roadmapplan for expansion this multinational group of companies is set to be an explosive force inthe future of IT in Africa and Asia. Indeed aiming to be The ultimate in PCs.

SAHARA PROFESSIONAL PC:-DT-7120FE

Processor AMD Athlon64 3500+ 939-Pin

OS Genuine Windows XP Professional Edition

Memory 512MB PC400 DDR

VGA & Graphics

Hard Drive 160GB 7200rpm

Optical Drive 16X Dual Layer DVD Writer

SAHARA WINDOW PCS:-

ProcessorIntel LGA775 541, 3.2GHz

HT CPU 800FSBAMD Athlon64 3500+ 939-

Pin

Intel P4 - 630 3.0GHz CPU- LGA775 2MB

+XD+EIST+EM64T

OSGenuine Windows Media

Centre EditionGenuine Windows XP

Professional EditionGenuine Windows XP

Professional Edition

Memory512MB PC533 DDR2

Memory512MB PC400 DDR 512MB PC400 DDR

Hard Drive160GB SATA 7200 rpm hard

drive 160GB 7200rpm 160GB 7200rpm

Optical Drive 16X Dual Layer DVD Writer 16X Dual Layer DVD Write

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SAHARA AMD PCS:-Models

Processor

OS

Memory

VGA & Graphics

Hard Drive

Optical Drive

AMD Athlon64 3500+ 939-Pin

Genuine Windows XP ProfessionalEdition

512MB PC400 DDR

160GB 7200rpm

16X Dual Layer DVD Writer

DT7120-FC


Genuine Windows XP HomeEdition

512MB PC400 DDR

160GB 7200rpm


SAHARA VALUE PCS:-Models

Processor

OS

Memory

VGA &Graphics

Hard Drive

Optical Drive

DT2510-C2

Intel Celeron-D 331J 2.66Ghz CPU -LGA775-EMT64T

Linux

256MB PC400 DDR

40GB 7200 rpm

52X CD-RW Drive

DT7120-FC


Genuine Windows XP HomeEdition

512MB PC400 DDR

160GB 7200rpm


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DELL COMPUTER

Dell Inc. listens to customers and delivers innovative technology and services theytrust and value. Uniquely enabled by its direct business model, Dell sells more systemsglobally than any computer company, placing it No. 25 on the Fortune 500. Dell's climb tomarket leadership is the result of a persistent focus on delivering the best possiblecustomer experience by directly selling standards-based computing products and services.Revenue for the last four quarters totaled $57.9 billion and the company employsapproximately 78,700 team members around the globe.

Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead acompany in the computer industry. The company is based on a simple concept: by sellingcomputer systems directly to customers, Dell could best understand their needs andefficiently provide the most effective computing solutions to meet those needs. This directbusiness model eliminates retailers that add unnecessary time and cost, or can diminishDell's understanding of customer expectations.

The direct model allows the company to build every system to order and offercustomers powerful, richly-configured systems at competitive prices. Dell also introducesthe latest relevant technology much more quickly than companies with slow-moving,indirect distribution channels, turning over inventory in just five days on average.

The Dell Effect

For more than 20 years, Dell has revolutionized the industry to make computingaccessible to customers around the globe, including businesses, institutional organizationsand individual consumers. Because of Dell's direct modeland the industry's response toitinformation technology is more powerful, easier to use and more affordable, givingcustomers the opportunity to take advantage of powerful new tools to improve theirbusinesses and personal lives.

Dell has demonstrated this effect time and again as it enters new, standardizedproduct categories, such as network servers, workstations, mobility products, printers and

other electronic accessories. Nearly one out of every five standards-based computersystem sold in the world today is a Dell. This global reach indicates our direct approach isrelevant across product lines, regions and customer segments.

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Compaq Computer Corporation was an Americanpersonal computer companyfounded in 1982, and now a brand name ofHewlett-Packard.The company was formed byRod Canion, Jim Harris and Bill Murto formerTexas Instruments senior managers. Thename "COMPAQ" was derived from "Compatibility and Quality", as at its formationCompaq produced some of the first IBM PC compatible computers.

Once the largest supplier of computing systems in the world, previously regardedas perhaps the most reputable manufacturer of mid-range hardware it existed as anindependent corporation until 2002, when it merged with Hewlett-Packard.

1980s

Compaq was founded in February 1982 by Rod Canion,Jim Harris and Bill Murto, threesenior managers from semiconductor manufacturer Texas Instruments. Each invested$1,000 to form the company. Their first venture capital came from Ben Rosen and Sevin-Rosen partners. Like many small startups with unique beginnings, the original CompaqPC was first sketched out on a placemat by the founders while dining in a local Houstonrestaurant, House of Pies.

In November1982 Compaq announced their first product, the Compaq Portable, aportable IBM PC compatiblepersonal computer. It was released in March 1983 at $2995,considerably more affordable than competitors at the time. The Compaq Portable was oneof the progenitors of today's laptop. It was the second IBM PC compatible, being capable

of running all software that would run on an IBM PC.

Deskpro

On June 28th 1984 Compaq Released the Compaq Deskpro, a 16-bit desktop computerusing an Intel 8086 microprocessor running at 7.14MHz. It was considerably faster thanan IBM PC and was, like the Compaq Portable, also capable of running IBM software.This was the first of the Compaq Deskpro line of computers.

Deskpro 286

In 1985, Compaq released the Compaq Deskpro 286, a 16-bit desktop computerusing an Intel 80286 microprocessor running at 8 MHz and capable of supporting up to 7MB of RAM. It cost $2000 for the 40-MB hard disk model. It was considerably fasterthan an IBM PC AT which ran at 6MHz at that time and was, like the Compaq Portable,also capable of running IBM software.

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http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/1982http://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/2002http://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/1982http://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/1982http://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/1983http://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Intel_8086http://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/Compaq_Deskprohttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/w/index.php?title=Compaq_Deskpro_286&action=edithttp://en.wikipedia.org/wiki/Desktop_computerhttp://en.wikipedia.org/wiki/Intel_80286http://en.wikipedia.org/wiki/Hertzhttp://en.wikipedia.org/wiki/IBM_PC_AThttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/1982http://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/2002http://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/1982http://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/1982http://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/1983http://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Intel_8086http://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/Compaq_Deskprohttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/w/index.php?title=Compaq_Deskpro_286&action=edithttp://en.wikipedia.org/wiki/Desktop_computerhttp://en.wikipedia.org/wiki/Intel_80286http://en.wikipedia.org/wiki/Hertzhttp://en.wikipedia.org/wiki/IBM_PC_AThttp://en.wikipedia.org/wiki/Compaq_Portable


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Deskpro 386

When in 1986 Compaq introduced the first PC based on Intel's new 80386microprocessor, the Compaq Deskpro 386[1], they began a period of increasing

performance leadership over IBM, who were not yet using this processor. An IBMmachine eventually reached the market seven months later, but by that time Compaq wasthe 386 supplier of choice and IBM had lost its image of technical leadership

.Systempro

This technical leadership and the rivalry with IBM was emphasised when theSystempro server was launched in late 1989 - this was a true server product with standardsupport for a second CPU and RAID, but also the first product to feature the EISA buswhich was designed in reaction to IBM's MCA (MicroChannel Architecture).

1990s

At the same time as they began to dominate the server market, in the early 1990sCompaq entered the retail computer market with the Presario, and was one of the firstmanufacturers in the mid-1990s to market a sub-$1000 PC. In order to maintain the pricesit wanted, Compaq became the first first-tier computer manufacturer to utilize CPUs fromAMD and Cyrix. The price war resulting from Compaq's actions ultimately drovenumerous competitors, most notably IBM and Packard Bell, from this market.

PC ProductsCompaq Armada M300Compaq PortableCompaq DeskproCompaq LTECompaq PresarioCompaq ProLineaCompaq ProLiantCompaq ArmadaCompaq EvoiPAQCompaq Professional Workstation AP400

Tc1000, a tablet notebook

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ROLE OF ADVERTISEMENT

Advertisement plays an important impact on consumers to purchase destop pcs ofbrands. Now a day we see that each and every company endorsing brand ambassadors sothat to attract customers and make their customer base more & more. IBM has signed SaifAli Khan to endorse his products Shahrukh khan was endorsed by compaq so that more &more computes can be sold out.

Indian PC Market to Show Double Growth than the World

PC market in India will likely grow at 20%, almost double of global PC marketthis year, as per Gartner, the research firm. However, the growth in Indian PC market will

be five percentage-points lower in comparison to what it was last year (2006).

Gartner forecasts that PC makers will ship 255.7 million units worldwide this year,a 10.5% increase from 2006. Revenue, on the other hand, is projected to increase only4.6% to US$213.7 billion, as average selling prices continue to drop.

In 2007, worldwide shipments of PCs are expected to increase 10.5% from lastyear to reach 255.7 Million units. On the other hand, the revenues are anticipated to growjust 4.6% and reach US$ 213.7 Billion with continuous decline in average selling prices.Emerging markets will play a key role in this growth.

Emerging markets and mobile PCs will continue to provide growth. However,

falling average selling prices (ASPs), slowing replacement activity, and further declines inmature market desk-based PC shipments will keep PC vendors under pressure torationalize their operations or exit the market, as per George Shiffler, research directorwith Client Platforms Markets Group of Gartner Dataquest. The statement appeared inIndiaTimes Infotech on March 21, 2007.

As said by IDC, PC shipments in India increased 25% in 2006. The consumer andthe SMB segments will be the major drivers of the Indian market. High demand formobile PCs bolstered the growth, overtaking sales in the desk-based segment. In addition,with a greater focus given to e-governance, the government spend is expected to propelthe market further, said Gartner Indias principal analyst, Diptarup Chakraborti while

commenting on Indian market. IndiaTimes Infotech published this statement on March 21,2007.

As per the RNCOS report Portable Electronics Market - Worldwide (2006), Afundamental move toward mobile computing going on in the market is making significantcontribution to the top line growth.

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Marketing Strategies of Each company to attract Customers

Now a days every companies playing strategies so as to attract customers andincrease revenues and also customer base.Pent-up demand, attractive price points andeconomic stability propelled PC growth. PCs are acting as entertainment centres with TVfunctionality, supported by the digital sound experience and large screen displays

Some Of The Strategies They Are Playing

Vista and Office 2007 hit the marketMicrosoft has opened the doors for consumers topurchase its latest Operating System, Windows Vista, andOffice 2007 with a grand launch across 70 countries.Microsoft released the latest version of its operatingsystem Windows Vista and Office 2007 for corporatecustomers in November 2006. Now it has launched thesoftware for the masses, i.e. non corporate consumers.The consumer launch took place on 30th January across

70 countries. Windows Vista is the first major Windowslaunch by Microsoft since the launch of Windows XP in 2001.

These products are launched to wow customers with features like enhancedsecurity, better search, improved parental control and an all new interface. According toRavi Venkatesan, Chairman, Microsoft India, This is the launch of the decade forMicrosoft and the biggest for us in India, with the design of this product we have dealtwith the security issues. In India, OEMs including HCL, HP, Lenovo, Sahara, Wipro andZenith are launching Vista compatible PCs.

Windows Vista and Office 2007 will be made available to the public in severaleditions. The consumer editions are Windows Vista Ultimate, Windows Vista HomePremium, Windows Vista Home Basic and Windows Vista Starter. Vista is being shippedin 18 languages including Hindi. Extending the Indian language support, Microsoft willhave 13 more Indian languages including Telugu and Marathi and support for these isexpected by early 2008. Office 2007 comes in two consumer editionsOffice Home &Student 2007 and Office Basic 2007.

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On the commercial front, Munglani feels that decision cycles are still slow, but there is adefinite increase in queries and tenders. He feels that government funded projects need toincrease, and points to the recent Andhra Pradesh schools project, which pulled in morethan 5,000 units, as a good example of what government enthusiasm for IT can do.Inconclusion, going by what the industry feels and what the numbers reveal, recovery isdefinitely taking place in the industry, though caution is still the prevailing sentiment.

However, the bottom line is that the days of super growth seem to be over. WhileIDC has predicted 22.3 percent growth in 2003, not everyone in the industry seems to be

ready to join in the chorus. HPs Sai Chandrasekhar says that their assessment is anexpectation of 10-15 percent growth, which he feels is very realistic. It is unlikely thatthe market will return to the heady days of 30 percent growth, he explains. Kochhar ofSkoch seconds that when he says, We can no longer look at heady growth rates like 40percent or 60 percent...the market has been growing more in single digit to low two digitgrowth rates.

And that seems to be the future that Indias PC brigade faces-but well, surely evenlow two digit growth rates are better than negative growth, and thats the reason for thecautious smiles on the faces of PC vendors. Hopefully, the next quarter will bring evenbroader smiles.

PARTY TIME FOR BRANDED PC PLAYERS

The PC market is rocking with branded PC vendors grabbing marketshare from theassembled players, says Kusum Makhija

The overall market for desktop personal computersregistered a 28.2 percent growth during calendar year 2004as compared to the previous year. What is significant isthat branded PCs continue to make impressive gains

against the grey market. According to IDC, the share of branded PCs grew from 36.2 percent in 2003 to 49.2percent in 2004, registering an impressive growth rate of74.3 percent. Interestingly, the grey market remained flat,registering a growth of 2.2 percent, while the total desktopPC market registered a growth of 28.2 percent.

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LEADERSHIP

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Shiv Nadar

Founder HCL, Chairman and CEOHCL TechnologiesAjai Chowdhry

Co-Founder HCL, Chairman and CEOHCL InfosystemsJ V Ramamurthy

Chief Operating OfficerHCL Infosystems Ltd

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Vineet Nayar

President: HCL TechnologiesRanjit

President and CEO of theHCL Technologies (BPO)

KEY PARTNERSHIPS

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57.5%

8.4%

7.9%

7.0%

4.2%

3.7%

1.0% 3.5%

3.3%1.6%1.9%

HCL

Compaq

Zenith

IBM

Acer

Hewlett-Packard

WiproVintron

Siemens Nixdorf

Dell

Others*

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From the above graph it is clear that in Indian Hardware Industry the HCLInfosystems Ltd. share is highest in all branded companies. But still very high portionabout 57.5% is in favour of unbranded local companies, which is still a challenge towardsall.

The share of the unorganised sector has been falling steadily with the fall in priceof branded PCs. A recent phenomenon has been the increasing share of Tier 2 towns andcities in the PC sales thereby indicating increased PC penetration into the hinterland.

Sales of notebooks have averaged around 50,000 in the past two years. Printershave been traditionally the fastest growing segment of the PC peripherals market. Evenwhen PC sales were increasing by 39%, printer sales increased by 41%. The slowdownaffected printer sales too and in 2001-02, the increase was just 1%. In that year, 836,122printers were sold and that included inkjet, laser and dot matrix. The momentum isexpected to pick up in 2002-03 and the printer market would grow at 8% to reach 900,000printers. Due to falling prices, Laser printer sales are growing fastest.

In future, HCLs hardware sales to the institutional segment are likely to remainstable, with sustained hardware spending by all the verticals, especially the banking andfinancial services sector. Besides, in retail hardware sales, a continued reduction of pricepoints, facilitated in part by the recent reduction in excise duties on PCs, is likely toreduce the price advantage of the small assemblers, and augur well for branded PCmanufacturers like HCL. In the medium term, HCLs margins, despite its sales taxadvantages, may be affected by the likely removal of duty protection on manufacturedPCs from the year 2005. With imported PCs becoming cheaper, it may be critical for HCLto establish an alternate supply chain based on imports of finished PCs. Nonetheless, itsfinancial risks are mitigated by its low gearing, substantial liquid investments and

unutilised working capital limits.

IDC declared its numbers for the Indian PC market for financial year 2005-06today. The year recorded an impressive growth in terms of unit shipments - the marketgrew 30% over financial year 2004-05 to exceed the 4.6 million-mark, according to IDC'sIndia Quarterly PC Market Tracker, 1Q 2006, May 2006 preliminary release.

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REVISITING THE LOW-COST PC MARKET

A computer at nearly one-third of current prices is a dream for most Indians. Andyet, buyers are not holding their breath for these devices. For experience has proved thatexpectations are seldom met. However, this time around, those propagating low-costcomputing solutions have taken a different route. Chris Ann Fichardo elaborates on thedifference .

The buzz is in the air again. PC manufacturers are excited. Users are expectant.Even institutions like the IITs are enthusiastic. The reason: Indias dream of an affordablePC (priced below Rs 10,000) is ready to hit the market. For nearly a decade this dream hasstruggled to become a reality. India Inc. has made many noteworthy attempts in the past tointroduce low-cost computing solutions, but in vain. Be it Wipros Janata PC, iNablingTechnologies e-mail device, iStation, or the much-talked about handheld device, theSimputerall brilliant concepts that have not quite made it commercially yet.

The company netcore is doing groundbreaking work to make possible the Rs 5,000PC (5KPC), says that if the price point of a PC comes down between Rs 5,000 to 10,000

per user, India has the ability to absorb 10-20 million PCs a year for the next several years.This potential gains further significance when one realises that the present market size isjust two million PCs a year! In the last 20 years the installed base has barely crossed sixmillion PCs in India.

According to Richard Brown, director for International Marketing at VIAattributes this sudden interest by vendors to the "real growth potential" of the low-cost PCmarket. "I remember five to seven years ago when the first $1,000 PC appeared(introduced by Compaq), people wondered if the price point was for real. And since thenthere has been a continuous push down in the price points for PCs, which is a sign ofcommoditisation of the industry. For a long time the industry has resisted moving to lowerprice points, and now they are actually seeing that there is demand in that space and theyare buying into it," he says.

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CHANGING TRENDS IN PC MARKET

With prices of PCs being slashed, the education sector is expected to see a high demandfor personal computers.

Consumers are shifting their focus of PC computing from an average system to one thatis closer to a high-end system and upwards.

The need for the most powerful multimedia computers is increasing.

Linux might gain ground in the government and defence sectors.

Customers, both in the consumer as well as in the commercial space will demandbetter service levels from vendors.

Service and support is going to be a critical aspect of vendor strategy.

Depreciation period of IT products should be reduced to further boost growth.

The desktop space will see more and more entertainment-oriented features gettingintegrated into the normal PC.

The enterprise space will witness more stress on security, TCO, manageability andmultiple levels of redundancy, among others

Companies, which will offer affordable innovation will gain market share.

Unicode will drive PC penetration into rural markets

SME will continue to be a major segment.

The industry has standardised on 80 GB HDDs.

Trends Expected In 2009

In the future, with more duty cuts expected, analysts believe branded PC players willgain further against assembled players. Retail may get a renewed thrust. Observes RajSaraf, Chairman and Managing Director, Zenith Computers, We have1300 retail outlets

today, which we hope to grow to 15000 by the end of 2009.

While vendors are bundling in Linux to bring down costs, analysts see desktop Linuxconfined to the government and education sector. Linux on the desktop is unlikely to makeinroads in the enterprise. Prices of computers have been falling rapidly, but vendors do notthink prices of PCs will fall significantly in 2009.

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While 2007 saw strong demand emerging from select sectors such as the governmentand BPO outfits, 2008 could be relatively flat as most BPO firms are in the process ofconsolidation and not growth.

PC MARKET: TOP TRENDS

PC market revival may happen in second half of this year. Post-Budget PC prices willremain constant or rise marginally. Indian brands will survive, but they need to decide onan unambiguous competitive pitch. Thrust into the B & C class towns will be aggressive,by Indian and MNC players alike. The notebook market will show significant gains in2002-03. If you want to know what the future holds for the Indian PC industry, the onefact you cannot afford to ignore is the current slowdown not just falling growth, or agentle trough, but the horrible spectre of negative growth.

The near panic the industry witnessed in the wake of this terrible time was reflected in the

price slashes and bundling offers anything to kick start stagnating sales graphs wasacceptable. And that took the PC to almost commodity status in India.

But then, thats history. And in business, history is not what sells; promises of arosier future do. According to industry association MAITs president Vinnie Mehta, saleshave picked up in the JFM quarter, which is traditionally a high sales quarter, and as ofnow, theyre hoping that this will be a sustained phenomenon in spite of a lacklustreBudget that did almost nothing to push up demand for PCs.

PRICES DO AN ABOUT-TURN

Immediately after this years Budget, most PC vendors said PC prices would remainconstant, and some even pointed out that prices would rise, thanks to increasing memoryprices. That should be one of the key differentiators between last year and the financialyear ahead PC prices are not likely to come down, and in all probability, will actually seemarginal rises.

Says Vasu Srinivas of IDC India, While the initial response to the slowdown was toslash prices, when it began to hurt, PC vendors began to take a profitability approach.They are now seeking out the more profitable deals and aiming for better prices withlower volumes.

Another factor that will contribute to stable prices is the move by the big distributors tocut credit periods down the line from 30 to 15 days. This move, coming in the wake of bigdefaults among IT channels, will discourage speculative and rash pricing and marginpolicies that result in price wars the industry can ill afford.

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TRIUMPH OF THE MNC BRIGADE

In recent times, one of the most important trends in the Indian PC business is the

sight of MNC vendors turning leaders. Yes, HCL Infosystems, the leader in the desktopsegment, is as Indian as they come, and the companys leadership position seems in noimmediate danger, but its not insurmountable either.

All it will take is the HP-Compaq deal going through in the United States, andHCL will become No 2 to an MNC behemoth that will then control almost double ofHCLs market share, which currently stands at 8.6 percent, according to George Paul,head-marketing, HCL Infosystems. While everyone admits that the market share of MNCbrands has gone up, and mostly at the expense of Indian brands, this issue generates a lotof heat and passionate arguments.

BIG BUYERS MATTER

While the move to B & C class cities attracted attention, the biggest buyers of PCs prettymuch remained constant, and theyre expected to continue to be the saviours of thebeleaguered PC industry this year too. The honours go to the government both at theCentre and the states, and the banking and financial sector mainly PSU banks. Anothersegment expected to contribute significantly to PC buying this year is the telecom sector.Retails still in vogue

MOBILE COMPUTING, ANYONE

Mobile computing is also expected to have some effect on the PC market in thecoming year. And in many ways, this may just be the beginning of things to come in theIndian PC market.

OUTLOOK

When will the good times start rolling again? The pundits have differing opinions.IDC India says the PC industry is expected to grow by 5.1 percent in 2002, and adds that

PC buying is expected to revive in 2003, when a growth rate of 20 percent is forecasted.Kochhar of Skoch says this year will see some revival, though he warns that heady growthrates will not return without policy measures like 100 percent depreciation from thegovernment. MAIT is hoping that the slight upturn in the JFM quarter is a portend ofthings to come, even though it revised industry sales projections for 2001-02 downwardsfrom 2.45 million units to 1.65 million units.

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THE DECISION MAKING PROCESS

Decision makers, who are used to depending on their past experiences, must makedecisions and take actions in the rapidly changing world we face today. In this turbulentenvironment, the ability to successfully view the current situation through the traditional"good judgment" viewpoint is weakened through increasing external noise (a multitude ofinformation sources on multiple topics) and changing.

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM).

WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?

CRM is a term that is often referred to in marketing. However, there is nocomplete agreement upon a single definition. This is because CRM can be consideredfrom a number of perspectives. In summary, the three perspectives are:

1. CRM from the Information Technology Perspective.

From the technology perspective, companies often buy into software that will helpto achieve their business goals. For many, CRM is far more than a new software package,the renaming of traditional customer services, or an IT-based customer managementsystem to support sales people. However, IT is vital since it underpins CRM, and has the payoffs associated with modern technology, such as speed, ease of use, power andmemory, and so on.

2. CRM from the Customer Life Cycle (CLC) Perspective.

The Customer Life Cycle (CLC) has obvious similarities with the Product LifeCycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to

the customer i.e. looks at the products of services that customers need throughout theirlives. It is marketing orientated rather than product orientated. Essentially, CLC is asummary of the key stages in a customer's relationship with an organization.

3. CRM from the Business Strategy Perspective.

The Business Strategy perspective has most in common with many of the lessonsand topics contained on this website, and indeed within the field of marketing itself. Thediagram below shows the Marketing Teacher Model of CRM and Business Strategy. Ourmodel contains three key phases - customer acquisition, customer retention and customerextension, and three contextual factors - marketing orientation, value creation andinnovative IT.

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CRM MODEL

A commonly cited definition of CRM is that of CRM (UK) Ltd (2002), as follows:

Customer Relationship Management is the establishment, development,maintenance and optimization of long-term mutually valuable relationships betweenconsumers and organizations. The relationship delivers value to customers, and profits tocompanies. The relationship is supported (but not driven) by cutting edge IT. The businessstrategy is based upon the recruitment, retention and extension of products, services,

solutions or experiences to customers. This is the core of CRM.

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STRENGTHS:

HCLs strengths are many, to mention a few :

a) Global Presence:

Its collaborations and joint ventures with international companies such as

Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia,Oracle and Microsoft, enable it to bring the best technology available world wide to itsconsumers.

24 locations in 16 countries.

b) Fast paced and flexible work culture which provides its employeesautonomy to accomplish the task without much pressure from the higherauthorities. Thus, employees are motivated to give their best to theorganization.

c) The core strength of HCL is the talent and innovativeness of its peoplewhich enables it to provide the right solution at the right time.

d) The mass markets handled through a chain of dealers, resellers and retailerswhich helps bring technology usage closer to the individual. It has verystrong distribution network.

e) Its pool of competencies : Hardware, Software, Training, Networking,Telecom and System Integration.

f) Ability to understand customer's business and offer right technology.

g) Long standing relationship with customers.

h) Pan India support & service infrastructure.

i) Best-value-for-money offerings.

WEAKNESSES:

a) After sales service.

b) Less promotional campaigns.

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OPPORTUNITIES:

a) IT industry booming at a rate of 45% every year.

b) Increasing consumer awareness about IT and its use.

c) Tremendous untapped potential of IT products in India.d) Increasing competition.

e) Tie ups with various MNCs enable to extract their core competencies.

THREATS:

a) Local assemblers are biggest menace for the company.

b) Entry of MNCs i.e. IBM, Compaq giving direct competition.

c) Govt. instability has a long term repercussions affecting companys policies& its growth.

d) Technological shift as a result of research & development. Daily newtechnologies are emerging.

Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. Inorder to retain its position as Indias No. 1 IT conglomerate, it has to come out with thestate of art as well as futuristic technologies to its consumers well before time.

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FINDINGS & LIMITATIONS

Every project has some limitations even the researcher came across some

limitations while working on the project which made the analysis a little

inappropriate at times. Some of the basic limitations faced during the

research are listed below:

Only limited number of authorized, companies and other areas where it

has been found 55 players was covered in the study.

Most of the research was based on cold calls, so then visited many

places i.e. authorized and local areas and where it had not responded

much.

There was a bias on the part of the respondents.

Companies that were contacted through telephone at times did not give

correct information to the researcher. The IT manager or the person heading the IT Department did not have

the rights to give the authorized official information to people other

then the members of the official itself and the high officials.

At times there was a problem of non response from the hospitals,

companies and other authorized and unauthorized areas which affected

the result of the project being done by the researcher.

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HCL is having large number of channel partners but it is not supporting & taking careall of them equally which results in increasing discontentment among new channelpartners because its not possible for company to support all of them equally. Companyshould take some positive action against it.

Company executive should visit dealers on regular basis.

They Should pay proper attention towards checking of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in

comparison to rivals.

Need to expend customer care center as the consumer base of HCL Infosystem isincreasing with tremendously fast pace.

Proper attention should be paid for advertisement planning otherwise it may lead toproblem for dealer as well as for company.

Company should tie up with some event management company to organize variouspromotional activities like canopy, Carnival.

Company should make policy for fixed end user price for all dealers so that fair gamewill be played & dealer would not to compromise on their margin.

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Marketing is a very crucial activity in every business organization. Every productproduced within an industry has to be marketed other wise it will remain as unsold stock,which will be of no value. I have realized this fact after completion of my summer trainingproject. Despite of various difficulties and limitations faced during my summer trainingproject on the topic Corporate Selling and Feedback. I have tried my level best tofind out the most relevant information for the organization to complete the assignment thatwas given to me. After completion of my summer training project I have gained several

experiences in the field or sales marketing. I have got the opportunity to meet variouspeople, which fluctuate in different situation and time. This summer training project hasgiven me the opportunity to have first experience in the corporate world.

Theoretical knowledge of a person remains dormant until it is used and tested in thepractical life. The training has given to me the chance to apply my theoretical knowledgethat I have acquired in my classroom to the real business world. I have completed mysummer training project in which are involved in its successful completion. In spite of fewlimitations and hindrance in the summer training project I found that the work was achallenge and fruitful. It gives enough knowledge about the computers market and thedistribution process undertaken by an organization. This summer training project has

enabled my capability in order to manage business effectively and in my career in future.

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BOOK

AUTHOR: KOTLER PHILIP

TITLE: MARKETING MANAGEMENT

PLACE OF PUBLICATION: DELHI

PUBLISHER: TATA MC GRAW HILLSPUBLISHING CO. LTD

MAGAZINES / JOURNALS / NEWSPAPERS Business World

Business Today

The Financial Express

The Times of India

The Hindu

WEBSITES :

www.hcl.in

www.indiainfoline.com

www.google.co.in

www.hp.com

www.saharacomputer.com

www.acer.com

www.dell.com www.ibm.com

www.hclinfosystem.in

www.altavista.com

www.khoj.com

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ANNEXURE

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QUESTIONNAIRE

Name ____________________________________

Designation ____________________________________ Address ____________________________________

Contact No. ____________________________________

1. Do you use computers for your business purpose?a.) Yes

b.) No

2. What type of computers do you use?a.) Branded

b.) Assembled

3. What brand computers do you use?a.) HP

b.) HCLc.) acerd.) Others

4. What is the number of installed desktops?a.) 5

6. What is the number of installed laptops?a.) 1-5

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b.) 5-15c.) 15-30d.) >30

7. What is the brand used for laptops?a.) HCL

b.) Toshibac.) Lennovod.) Others

8. Do you have AMC?a.) Yes

b.) No

9. What type of company is having the AMC?a.) Regional office of the company

b.) Any other local player

10.Are you facing any problem with current used product line?a.) Yes

b.) Noc.) Not yet

11. How do you find the HCL products?a.) OKb.) Goodc.) Satisfactoryd.) Outstandinge.) Not tried yet

12. Do you want to know more about HCL products?a.) Yes

b.) No

Hcl Summer Report

Documents

Transcript of Hcl Summer Report