HL Cluster Meeting

8/7/2019 HL Cluster Meeting

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HEALTHY

LIFESTYLEas part of the DOH F1

Foundational Campaign

2009 - 2010



The National Center for Health Promotion

is set to implement a

³DOH Foundational Campaign´that will highlight priority programs geared towards

the country¶s attainment of its MDG targets,

including the prevention of chronic diseases

and the promotion of healthy lifestyle.



RationaleA Global Epidemic

� Noncommunicable Diseases (NCDs or ³Chronic Diseases´)

± mainly CVD, cancer, COPD, diabetes ± are rising globally.

� Chronic diseases claim 35 million lives every year, andtogether are the leading causes of death worldwide.

� Around 80% of chronic disease deaths occur in low- and

middle-income countries.

� Men and women are affected almost equally and a quarter of all chronic disease deaths occur in people under 60 years

old.



Rising Trends in the Philippines

� Tobacco-related diseases in the Philippines comprise 6 ±8% of mortality from all causes and that 1 in every 5

students aged 13-15 currently smoke. Moreover, 21% of

adolescents are currently using tobacco (GYTS 2007), and 35%

of adults are current smokers(NNHeS, FNRI, 2003)

.� 11% of Filipinos 15-74 years old regularly drink alcoholic

beverages (>4 days/week); 24% of Filipinos 15-19 years are

current drinkers. (2001 Survey Results, n=10,240)

� 22 out of 100 adults are hypertensives (NNHeS, 2003).

Hypertension is an important contributing factor to morbidity

and mortality of cardiovascular diseases.



� Stroke kills 61.8 per 100,000 population (Phil. Health Statistics,

2004) but this figure could be much higher and affects 486per 100,000 Filipinos or roughly 500,000 Filipinos (Phil.

Journal of Neurology, 2004). Smoking and Hypertension are

common risk factors.

� 1 in 5 Filipino who will live to age 74 will get cancer. The

top cancer sites in the country are: lung (17,238 cases),

breast (14,023), colon and rectum (8,585), liver, cervix,

prostate, leukemia, stomach, thyroid, and ovary. Lifestyle

modification, early diagnosis and treatment can preventone-third of all cancer sites. (PCS, 2004)



� 1 in 5 Filipino adults (20.6%) is a diabetic. Likewise,

pre-diabetes states are also increasing with 26.2%prevalence of impaired fasting glucose (IFG) and 23%

prevalence of impaired glucose tolerance (IGT). Diabetes

is also one of the most chronic childhood diseases.

(Philippine Cardiovascular Outcome Study on Diabetes Mellitus 1998-2007).

� 6.7 million Filipinos are drug users (DDB, 2005) and that

0.8% of high school students and 0.5% of college

students have been found to be using either shabu or

marijuana (DOH) .



NCDs and MDGs

� In the 61st World Health Assembly, all member states

(including the Philippines) endorsed a six-year action plan to

tackle NCDs, finally ending the decades of neglect and

unjustified omission of chronic diseases in the global health

agenda.

� The goal, as proposed by the World Health Organization, is

to reduce the death toll from NCDs by 2% yearly until 2015.



MDGmax

� During the 4th Public Health Convention on the Prevention

and Control of NCDs (July 2008), Health Secretary

Francisco T. Duque III introduced the ³MDGmax Initiative´

as a deliberate strategy to reach its MDG targets faster and

using the best available evidence to reach people with the

most cost-effective interventions.

� MDGmax embraces the prevention and control of NCDs

as a priority action to reduce poverty and improve the healthand quality of lives of all Filipinos.



� Raise people¶s consciousness on the different risk

factors for developing noncommunicable diseases;

� Motivate people to adopt and maintain a healthy

lifestyle through counseling and lifestyle intervention

programs; and

� Encourage politicians, media and other stakeholders to

provide Filipinos with environments supportive of healthy

lifestyle.

Objectives

For the next two years, the DOH will:



The DOH Healthy Lifestyle Campaign will«

� Focus on the four major chronic diseases

- C ANCER

- C ARDIOV ASCUL AR DISEASES- CHRONIC OBSTRUCTIVE PULMON ARY DISEASES

- DI ABETES



� Focus on the risk factors and identify peculiar target

audiences for each

SMOKING Children/Young Adults; Women

ALCOHOL Children/Young Adults; Women; Adult Men

HIGH FAT, Caregivers of infants/toddlers & preschoolers;

HIGH SALT, Schoolchildren; Adults (Men and Women)

LOW FIBER DIET

HYPERTENSION Adult (Men and Women)

SEDENTAR Y Caregivers of infants/toddlers & preschoolers;

LIFESTYLE Students; Workers; Elderly

STRESS Young Adults; Workers (Male); Housewives

DANGEROUS Children/Young Adult

DRUGS



� Include additional target audiences:

- Politicians (LCEs and Legislators)- Health workers

- Media practitioners

� Strengthen theNO

SMOK

IN

G/TO

BACCO

CON

TRO

Land DANGEROUS DRUGS campaigns



NO SMOKING (Huwag Manigarilyo)

DON¶T DRINK ALCOHOL (Iwas Alak)

NO TO DANGEROUS DRUGS (Talo Ka sa Droga)

EAT LOW-FAT, LOW SALT, HIGH FIBER DIET (Wastong Pagkain)

PREVENT HYPERTENSION (Bantay Presyon)

DO PHYSICAL ACTIVITY (Katawang Aktibo)

MANAGE STRESS (Bawas Stress)

� Thus, practicing a Healthy Lifestyle means:



� The Healthy Lifestyle ³communication handle´ and

logo that have been used for 5 years now«

« will be changed to



We intend to«

conduct the

Grand Launch of HL TO THE MAX

through a Convention in Manila

on February 16, 2009



� Simultaneous Regional Launches Nationwide

� In Manila, Secretary Duque¶s Message and unveiling of a

large ³HL to the M AX´ logo.

� Introduction of a new H AT AW Fitness Exercise developedby the UP College of Kinetics.

� Mini lectures on the four major chronic diseases and how

Healthy Lifestyle can help in the prevention PLUS a lecture

on Dangerous Drugs.� Launch a TV ad on ³HL to the M AX´

Proposed Activities



� Launch the No Smoking Rap Song intended for the youth.

� Preview of the anti-smoking campaign video for students

(³S ilang Kabataan Ayaw sa S igarilyo´) produced by the

DOH, Silang Cavite LGU and the Seventh Day Adventists

� Publish a Newspaper Supplement on ³HL to the M AX´ on

February 16 (1 broadsheet, 1 tabloid)

� Booths, Exhibits, Screening Tests on the sidelights.



Participants: 1,000 People from DOH, Partner Agencies,

Sponsors, Communities, preferably families

to be mobilized by CHD-MM and the NCD

Coalition

Venue: To be Announced

(most probably in a hotel ballroom)

Operating Details



FOOD & VENUE: PhP 700,000.00*(PhP 600 x 1000 pax+ function room)

T-shirts 1000 pieces 170,000.00

Buttons 1000 pieces 10,000.00

Tarpaulins for the venue(8 kinds)

30,000.00Honorarium/Tokens for Speakers 50,000.00

Supplies & Materials 40,000.00(CDs, miniDVs, printer ink, paper, etc.)

TOT AL PhP 1,000,000.00

Budget Details

(*Gov¶t allowable price for food and venue hinders NCHP to look

for a hotel that can accommodate 1,000 people.)



ST AGE PRODUCTION USD 7,500.00Sound System, Lighting, Video Equipment (c/o WHO)

and 2 Large Screens, Emcees, preferably

celebrities or fitness icons, Entertainment

performers, Scripting, Stage Directing,

Stage Backdrop

T ARP AULIN DISPL AY IN PhP 112,000.00

METRO M ANIL A AREASTo be coordinated with MMD A

(251 Tarpaulins)

P AYMENT FOR CONTRACTOR 60,000.00

WHO WILL POST THE T ARP AULINS



Y our active

PARTICIPATION

will be highly

APPRECIATED

HL Cluster Meeting

Documents

Transcript of HL Cluster Meeting