hreflang

ätschreflang

• hreflang & Domainstrategie

• x-default, Redirects & Vorschaltseiten

• hreflang & Canonical-Tags

Das hier:

<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />

<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />

<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />

<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />

überzeugt?

<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />

<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />

<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />

Domainstrategie

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /><link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /><link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" />

<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" />

<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" /><link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />

<link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" /><link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />

x-default

Geo-IP?Sprache?

<link rel="alternate" href="https://www.company.com/" hreflang="x-default" /><link rel="alternate" href="https://www.company.com/de/" hreflang="de" /><link rel="alternate" href="https://www.company.com/en/" hreflang="en" />

<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /><link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /><link rel="alternate" href="https://www.company.com/es/" hreflang="es" /><link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /><link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />

<link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" /><link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" /><link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" /><link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" /><link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" /><link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" /><link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" /><link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" /><link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" /><link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" /><link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" /><link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" /><link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" /><link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" /><link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" /><link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />

<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /><link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />

<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /><link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /><link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /><link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />

URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag

„Hallo Google! Bitte nimm mich in den

Index auf!“

„Hallo Google! Bitte nimm mich nicht in den Index auf,

sondern nimm stattdessen meine Zwillingsschwester hier!“

URL mit Canonical-Tag, der auf eine andere URL zeigt

URL mit hreflang-Auszeichungen

„Hallo Google! Bitte nimm mich und meine

Cousinen aus anderen Ländern in den Index

auf!“

• Vor hreflang-Implementierung internationale Domainstrategie überprüfen.

• x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen.

• Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang.

Mitnehmen:

Lesestoff:

• hreflang: Die 9 häufigsten Fehler

und „Hall of fame“

• How to implement hreflang

correctly

• How to use hreflang and canonical

tags together