INNOVATIONSKULTUR DER ZENTRALE ......INNOVATIONSKULTUR – DER ZENTRALE ERFOLGSFAKTOR DER DIGITALEN...

Business Model Innovation and Innovation Culture

© 2020 BGW AG

1BGW Management Advisory Group

St. Gallen – WienBGW Management Advisory Group

St. Gallen – Wien

INNOVATIONSKULTUR –

DER ZENTRALE ERFOLGSFAKTOR DER DIGITALEN TRANSFORMATION

UNIV.-PROF. (NDU) DI DR. CHRISTOPH H. WECHT, MBA

23. JÄNNER 2020, SMART BUSINESS CENTER GRAZ-WEST

Bildquelle: Tom Whitby @tomwhitby


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Technology – Innovation – Management – Design


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Innovation

Imitation

Competitive

AdvantageCommodity


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Innovation

Result

Innovation

Culture

Innovation

Structure

Innovation

Process

Innovation

Strategy

Intellectual

Property

(IP)

Manage-

ment


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Business model innovation

Service innovation

Product and Process

innovation


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IN FUTURE, COMPETITION TAKES PLACE NOT BETWEEN

PRODUCTS OR COMPANIES, BUT BETWEEN BUSINESS

MODELS.

GARY HAMEL 2008


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Physical Object

Sensor / Actuator

Connectivity

Analyses

Digital Services digital

physical

Valu

e f

or

cu

sto

mer

SOURCE: PROF. DR. ELGAR FLEISCH, ITEM-HSG


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Innovate or die

UBERIZED

Adapt

or get


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«DISRUPTION MAP» DIGITALISIERUNG NACH INDUSTRIEN

QUELLE: BASIEREND AUF ANALYSEN VON HEADS! UND DELOITTE DIGITAL 2015


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INNOVATE OR EVAPORATE – CERTAINLY TRUE FOR BUSINESS MODELS


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CEWE TRANSFORMATION

SOURCE: MBA TEACHING CASE, ITEM-HSG


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Digitalisiertes Produkt

DIGITAL PLAYERS

DIGITAL PRODUCTS

TRADITIONAL COMPANIES

PHYSICAL PRODUCTS AND

SERVICES

DIGITiZED PRODUCTS

Platforms/Ecosystems Digitalization

New Business ModelsWas?

Wer?

Wert? Wie?

ZUKÜNFTIGE WERTSCHÖPFUNG


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By 2018 more than 50 % of large

enterprises will create and/or partner

with industry platforms

40% of executives believe adopting a platform-based

business model and engaging in ecosystems of digital

partners are very critical to their business success.

81% of executives say platform-based

business models will be core to their growth

strategy within three years.

Sources: Accenture (2016), IDC (2015)


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© 2020 BGW AG



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MINDSPHERE – SIEMENS CLOUD FOR INDUSTRY


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© 2020 BGW AG



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Ecosystem narrower sense

User / Customer

Complementors

B2C/B2B

B2B

…

12

x

…

12

x

Schnittstellen

Schnittstellen

Platform

leader &

partner

Interfaces

Interfaces

Ecosystem wider sense

Culture

Politics & laws

TechnologyCompetitors


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User Value Proposition

Value Received from

Platform

Value Realization

Value Contributed to

Platform

Complementor Value Proposition

Value Received from

Platform

Value Realization

Value Contributed to

Platform

Value RealizationValue Realization

Platform

Partner Value PropositionPlatform Leader Value Proposition

Value Contributed

to PlatformValue Contributed

to Platform

Value Received

from Platform

Value Received

from Platform

Who? What?

Why?

How?


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Empfehlungen 1

Digital transformation enables:

• the use of data in existing business models

• digitized, extended products/services (business models)

• new, purely digital business models platforms/ecosystems!


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“Software is eating the world, in all sectors.

In the future every company will become a software company.”

Mark Andreessen 2011


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Bestandsmanagement Software ON!Track


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Source: https://www.planet-wissen.de/gesellschaft/lebensmittel/fleisch/pwiejagenundsammelnfleischundgeschlechterrollen100.html


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© 2020 BGW AG



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Source: BCG, 2018


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St. Gallen – Wien

Source: Frankenberger, Mayer, Reiter, Schmidt 2019


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St. Gallen – Wien


© 2020 BGW AG



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Insight: Learning what is missing

Inspiration: Seeing what is working

Implementation: Doing what is fitting

Innovation Culture Navigator: A

systematic process for sustainable

development


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St. Gallen – Wien

www.innovationskulturnavigator.ch

http://www.innovationskulturnavigator.ch/


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Precise positioning of your company

thanks to systematic measurement of

the six central ingredients for a

successful innovation culture.


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Agility

Inspiration

Motivation

Alignment

Transparency

Empowerment


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n


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Systematic roadmap for the introduction of optimized cultural practices for the sustainable design of a

successful culture of innovation

Storytelling

Engage with influencers

Highlight challenges

and benefits

Culture as process

Learning by designing

Routines self-

perpetuate through

stories

Find easy wins

Go the lung run

Celebrate progress


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The Cultural Code

Build Safety

Share Vulnerability

Establish Purpose

SOURCE: DANIEL COYLE 2018


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St. Gallen – Wien

Highly successful groups

Distinct pattern of interaction “little moments of social interaction”

Close physical proximity, often in cycles

Profuse amounts of eye contact

Physical touch (handshakes, fist bumps, hugs)

Lots of short, energetic exchanges (no long speeches)

High level of mixing, everyone talks to everyone

Few interruptions

Lots of questions

Intensive, active listening

Humor, laughter

Small, attentive courtesies (thank-yous, opening doors, etc.)

SOURCE: DANIEL COYLE 2018


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St. Gallen – Wien

KONTAKT

BGW AG – Management Advisory Group

Varnbüelstrasse 13, CH-9000 St.Gallen

T +41 71 511 2116

www.bgw-sg.com

Univ.-Prof. (NDU) DI Dr. Christoph H. Wecht, MBA

Partner

[email protected]

[email protected]

T +43 676 94 60 488

http://www.bgw-sg.com/

INNOVATIONSKULTUR DER ZENTRALE ......INNOVATIONSKULTUR – DER ZENTRALE ERFOLGSFAKTOR DER DIGITALEN...

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