Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
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December 3rd 2014 Bayer Business Consulting Corporate Startup Summit Frankfurt Henning Trill DARK HORSE INNOVATION CHRISTIAN BEINKE December 3rd 2014 Bayer Business Consulting – December 2014
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Transcript of Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
December 3rd 2014
Bayer Business ConsultingCorporate Startup SummitFrankfurt
Henning Trill
DARK HORSE INNOVATION
CHRISTIAN BEINKE
December 3rd 2014
Bayer Business Consulting – December 2014
KOMPLEXITÄT
KOMPLEXITÄT
GESTERN
KOMPLEXITÄT
HEUTE
NEUE TOUCHPOINTS
DER NUTZER HAT EINE STIMME
MULTIOPTIONEN
NEUE DIGITALE
TOUCHPOINTS
RÜCKKOPPLUNG
DES NUTZERS
INNOVATIV
VS.EFFIZIENZ
SICHERHEIT
!
UNSICHERHEIT
ARBEITSKULTUR
ERGEBNISSE
METHODEN
ARBEITSKULTUR
ERGEBNISSE
METHODEN
STRUKTUREN
HOW TO?
Bayer Business Consulting – December 2014
… do it in a company with 110.000 + employees in
Human & Animal Health, Plant Health and Material Science
Bayer Business Consulting – December 2014
Shanghai
Morristown
Pittsburgh
BeijingBerlin
Leverkusen
Sao Paolo
160+ Employees
46 % Women
21%
53%
4%9%
BBS, other
BHC
13%
BCS
BMS
BAG
By leveraging the highly diverse team and global team of
Bayer Business Consulting!
19 Nations
7 Offices
3 Industries
Backgrounds
Clients
1 BHC Bayer HealthCare, BCS Bayer Crop Science, BMS Bayer Material Science, BAG Bayer AG (holding), BBS Bayer Business Services GmbH
Offices
12%
IT, Math,
Phys
Others
Engineer.12%
Chem./
Bio.
20%
Multiple
studies
15%
Business
Admin.
37%
Bayer Business Consulting – December 2014
For us, Design Thinking is one lever to drive a more
innovative and entrepreneurial culture
Induce innovation culture
Find better solutions for our clients
Be more customer oriented
Deliver better projects
Drive entrepreneurial thinking
Bayer Business Consulting – December 2014
We introduced Design Thinking to the whole consulting team
at our annual cross regional summit (BC Camp)
Bayer Business Consulting – December 2014
Followed by a Design Thinking Week, which was a great
experience for early adopters to get deeper into the topic
Bayer Business Consulting – December 2014
DT Training
2014 2015
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan FebActivity
DT Academy
DT Trainings
DT Playbook
DT Toolbox
CAMP
Colloquium
DT Room
We built the implementation of this cultural change six core
elements and a structured roadmap
DT Room
DT Toolbox &Playbook
DT Camp
DT Team/ Academy
DT Roadmap
Bayer Business Consulting – December 2014
Now, we have used the approach very successfully
in various projects
Product Development Process improvements Project Scoping
Bayer Business Consulting – December 2014
Business Consulting also supported Bayer in two key
initiatives to link Bayer HealthCare to the startup community
The Bayer CoLaborator in Berlin The www.grants4apps.com Accelerator
New applications from Dec 1st #G4Awww.colaborator.berlin.bayer.com
5 Biotech startups for three years
5 Heath-IT Startups for three months
Bayer Business Consulting – December 2014
MayJan AprMar SepAugJulJunFebActivity
Implementation Preparation
Concept Development
Analysis Phase
Scoping (pre-) Phase
Rollout Phase/ 1st Pilot
Jan Feb Mar Apr May Jun Jul Aug SepActivity
Rollout Phase/ 1st Pilot
Prototype Preparation
Concept Development
Analysis Phase
Scoping (pre-) Phase
Today
Tomorrow?
Next steps: Are we looking at a completely new way to run
consulting projects?
REGELN BRECHEN IST DER ERSTE SCHRITT
DER INNOVTION
www.thedarkhorse.de
www.design-thinking.org
Facebook.com/thedarkhorse.de
www.bayer.com
www.bayerbusinessconsulting.com
