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page 1 San Diego Chapter July/August 2002 Hi Sierran

HI SIERRANS IERRA C LU B S AN D IEGO C HAPTER , SERVING I MPERIAL AND S AN D IEGO COUNTIES

W ORKING TO PRESERVE THE SPECIAL NATURE OF SAN DIEGO FOR OVER HALF A CENTURY Vol. 62, No. 4 www.sandiego.sierraclub.org July/August 2002

Explore, enjoy and protect the planet.

DEAR SAN DIEGO CHAPTER MEMBERS ,We hope this issue of the Hi Sierran findsyou well, and enjoying your summer inSan Diego! Please take a few minutes toread this article, and others containedhere-in and on the back cover. They tell astory about your chapter, how it isfinanced, and how it is currently strug-gling to make ends meet. Your chapterpresently faces a budgetary crisis but acrisis that is surmountable with yourIMMEDIATE response NOW!

Here's the background. Over 25years ago, the National Sierra Club estab-lished a chapter funding system called thedues subvention . Under this system, avery small, set amount of every member-ship fee about $4.00 is allocated to eachchapter for the purpose of publishing aquarterly newsletter, and covering assort-ed costs (including rising personnel and

Inside this issue:Activities, MeetingsBackpack Bus TripsClassified AdsChapter NotesLetters to the EditorPrograms for July & AugustGood News!North County GroupOutings ListingsOuting Leader TrainingView from the ChairOne ClubFoster Lodge Photo WorkshopCanyons CampaignBorder Fence Information

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insurance) associated with man-aging their membership.Today, this amount of money doesn't start tocover the costs! We haveover 18,000 chapter mem- bers, each of whom costs thechapter over $8 to "service.WE'RE GOING UNDER!Over the last 25 years, rents haveincreased, publishing costs have goneup, and administrative expenses suchas insurance, utilities and salaries,though still very low, have risen.During this time, the annual dues sub-vention from National Sierra Club hasremained the same. Yes, the situationis unfair. Yes , this needs to change, andefforts at the national level are under-way to do that. They could take a year.Or two. No , this won't help our chapternow! We need your help. Today!

Our current operating budgetis $25,000 in the red. This short-fall isdue to the reasons described above aswell as the challenging fundraising cli-mate for environmental non-profitstoday. The really good news is thatour current Executive Committee hastaken steps to establish better manage-ment practices, and staff time has beenre-allocated to better address our cur-rent fund raising needs.

Our systems are in good order, but we have a $25,000 shortfall. If wedon't raise this amount in 30 days, theExecutive Committee will have to cutthe staff positions of ChapterCoordinator and ConservationCoordinator to half-time!

We are writing you NOW withthis urgent appeal: Please send thechapter a check today for $5, $50, or$5,000 whatever you can afford. Thecollective giving potential of over18,000 San Diego Chapter members canturn this ship around! Refer to the back cover of this issue for details about oursuccessful campaigns, and a fundappeal response form. We need everymember's help NOW, to ensure ahealthy San Diego Chapter. When mak-ing your gift, consider the excitingoptions on page 3: (cont. page 3)

TURN THIS ISSUE OF THE H I SIERRAN

OVER TO FIND A MAIL -IN COUPON TO

INCLUDE WITH YOUR CHECK .

EVENING WITHTHE MAYOR !

SUPPORT THE SIERRACLUB AND GET TO

KNOW YOUR SAN D IEGOMAYOR

DETAILS ON P. 4

T HE COLLECTIVE GIVING

POTENTIAL OF OVER 18,000SAN D IEGO C HAPTER

MEMBERS CAN TURN THIS

SHIP AROUND !

FUND A PPEAL27%

GROUPS4%

CONSERVATION

1%EVENTS14%BEQUEST POOL

4%

DUES SUBVENTION47%

N EWSLETTER14%

OUR INCOME SOURCES:H ELP !! Y OUR G IFT N OW W ILL M AKE THE D IFFERENCE !