Media Information 2015 - sicht+sonnenschutz€¦ · 1 Title: 'sicht+sonnenschutz' 2 Brief outline:...

Media Information 2015No. 13, valid from 01/01/2015

Reader analysis:

from page15

Advertise online

www.sicht-sonnenschutz.comAdvertise online

www.sicht-sonnenschutz.com

Media Information 2015No. 13, valid from 01/01/2015Media Information 2015No. 13, valid from 01/01/2015

www.sicht-sonnenschutz.com

The media brand

Table of contents

2

TRADE JOURNAL1 Title portrait page 3P Price list page 4 f.F Formats and technical specifi cations page 6 f.T Schedule of dates and topics page 8 f.2 Circulation and distribution analysis page 123-E Recipient structure analysis page 13 f. Reader analysis page 15 f. Special publication glas kompakt/

beschattung kompakt page 19

WEBSITE1 Portrait page 20P Prices/Types of advertising page 21 f.F Formats and technical specifi cations page 23 f.

NEWSLETTER1 Portrait page 25P Prices/Types of advertising page 26

The General Business Terms and Conditions for advertisements and supplementary inserts as well as online advertisements in each current version apply, available at: www.holzmann-medien.de/agb

2

1 Title: 'sicht+sonnenschutz'

2 Brief outline: 'sicht+sonnenschutz' is the trade journal for all processors, traders and manufacturers of interior and exterior sun protection and doorway installations. In particular, the range includes roller, folding and sliding shutters, venetian blinds, light directing blinds, awnings, plisse blinds and panel tracks. In addition there are features such as drive, control and remote technology, insect protection, photovoltaic, sun protection glass and optimised energetic roller shutter casings, which provide added value for the customer but need to be explained. 'sicht+sonnenschutz' is considered a trade publication of the processing trade through to assembly but also as an information medium for affiliated occupational groups such as (specialist) planners, architects and technical experts. This journal portrays industry events and outlines current developments from manufacturers and in particular technical innovations. 'sicht+sonnenschutz' uses all types of articles a modern trade journal has to offer and provides orientation and user value as an opinion platform. 'sicht+sonnenschutz' reports from the industry for the industry, raises topics and questions and discusses current developments in its role as the trade journal for the core targets groups of roller shutter and sun protection mechatronic technicians, interiors decorators and craftsmen.

3 Target group: see recipient structure analysis page 13 ff.

4 Frequency of publication: monthly (dual issue no. 7-8/July-August and 11-12/November-December) in the middle of the month

5 Issue format: DIN A4

6 Year: 13th year 2015

7 Purchase price: Annual subscription national € 99.00 (incl. VAT and postage) Annual subscription abroad €111.00 (incl. VAT and postage) Retail price € 11.70 (incl. VAT and postage)

8 Organ: –

9 Membership/ Participation: IVW

Trade journalTitle protrait 1

10 Publishing house: Holzmann Medien GmbH & Co. KG P.O. Box 13 42, 86816 Bad Wörishofen, Germany Gewerbestraße 2, 86825 Bad Wörishofen, Germany Telephone +49 8247 354-01 Fax +49 8247 354-170 www.holzmann-medien.de www.sicht-sonnenschutz.com [email protected]

11 Publisher: Alexander Holzmann

12 Advertisements: Thomas Pohl (in charge) Telephone +49 8247 354-185 [email protected]

Teresa Knöferl Telephone +49 8247 354-232 [email protected]

13 Editorial department: Reinhold Kober (in charge) Telephone +49 8247 354-231 [email protected]

Kerstin Pätzold Telephone +49 8247 354-230 [email protected]

Matthias Heiler Telephone +49 163 6371233 [email protected]

14 Circulation analysis 2013 = 10 issues Overall size: 648 pages = 100.0 %

Editorial section 480 pages = 74.1 % Advertisement section 168 pages = 25.9 % thereof: employment and classified advertisements 1 page = 0.6 % publisher advertisements 28 pages = 16.7 % bound inserts 8 pages = 4.8 % loose inserts 5 items

15 Content analysis of the editorial section: not ascertained

3

1 Advertisement prices and formats (All prices specified are subject to the statutory VAT.)

Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured

2/1 page 380 x 245 € 4,150.– € 5,050.– € 5,950.– € 6,850.–

1/1 page 172 x 245 € 2,165.– € 2,665.– € 3,165.– € 3,665.–

2/3 page 172 x 164 or 113 x 245 € 1,340.– € 1,690.– € 2,040.– € 2,390.–

1/2 page 172 x 127 or 83 x 245 € 1,100.– € 1,350.– € 1,600.– € 1,850.–

1/3 page 172 x 88 or 54 x 245 € 735.– € 905.– € 1,075.– € 1,245.–

1/4 page 172 x 66 or 83 x 127 or 39 x 245 € 555.– € 685.– € 815.– € 945.–

1/8 page 172 x 33 or 83 x 66 or 39 x 127 € 285.– € 350.– € 415.– € 480.–

Title page + 1/3 page 4c horizontal as atitle page statement

210 x 174 (+ 3 mm trimming on the left, right and at the bottom)210 x 108 ( + 3 mm trimming on the left, right and at the bottom)

€ 4,000.–

2nd cover page 210 x 297 (plus trimming, see page 6) € 3,880.–

4nd cover page 210 x 297 (plus trimming, see page 6) € 3,880.–

Trade journalPrice list no. 13, valid from 01/01/2015 P

4

Bleed formats and graphic illustration see page 6

Your classified advertisement is also published on www.sicht-sonnenschutz.de.

Text advertisements: millimetre price 1 column (54 mm wide, b/w, prize in colour on request) € 2.95 Business directory advertisements: 40 x 40 mm, 4-coloured (period 1 year = 10 issues) € 625.00 40 x 80 mm, 4-coloured (period 1 year = 10 issues) € 1,150.00Classified advertisements: Job offers/other classified advertisements (publication in print + online) 2 -column (83 mm wide, at least 20 mm high) € 3.00 4 -column (172 mm wide, at least 20 mm high) € 6.00 Jobs wanted 2 -column (83 mm wide, at least 20 mm high) € 2.00 4 -column (172 mm wide, at least 20 mm high) € 4.00Box number: € 10.00

2 Surcharges: Placement Binding placement regulations: respectively 10 % of ad rate

Colour Per standard colour (DIN ISO 12647-2) see price list. Special colours, which cannot be obtained from DIN ISO 12647-2: 40 % of ad rate

Format Advertisements across the gutter: 10 % of ad rate

3 Discounts: for purchase within one year of insertion (starting from the appearance of the first advertisement) frequency discount volume discount

for 3 ads 5 % 1 page 5 % for 6 ads 10 % 3 pages 10 % for 8 ads 15 % 6 pages 15 % for 10 ads 20 % 10 pages 20 %

No discount on loose inserts, postcards, glued inserts and technical supplementary costs, business directory entries, job and classified advertisements.

4 Categories: See price list page 4

5 Special types of advertising: Bound inserts 2 page (1 sheet) € 2,185.–

4 pages (2 sheets) € 3,070.– 6 pages (3 sheets) € 3,685.– 8 pages (4 sheets) € 4,305.– Uncut format 216 x 306 mm Trim size 210 x 297 mm Required batch 10,100 copies (discount: 1 sheet = 1/1 advertisement page)

Inserts loose, max. size 205 mm x 294 mm Price per 1,000 items

Weight Price ‰

up to 30 g € 180.– up to 40 g € 205.– up to 50 g € 230.– each additional 10 g € 10.–

Required batch: 10,100 copies

Glued inserts Price per 1,000 items

Advertising material Price ‰

Postcards € 205.– glued inserts up to 25 g € 255.–

Required batch: 10,100 copies

6 Contact: Thomas Pohl (in charge) Telephone +49 8247 354-185

Teresa Knöferl Telephone +49 8247 354-232

7 Payment terms and bank details: Within 14 days of date of invoice without deduction;

2 % discount for advance payments VAT ID No. DE 129 204 092

Sparkasse Memmingen, account 101 709, sort code 731 500 00 IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM BAWAG P.S.K. Vienna, account 1 337 198, sort code 60 000 IBAN: AT27 6000 0000 0133 7198, BIC: OPSKATWW

Trade journalPrice list no. 13, valid from 01/01/2015 P

5

Trade journalFormats and technical specifications F

Advertisement formats

6

1/8 page Width 83 mmHeight 66 mm

1/8 p. horizontalWidth 172 mmHeight 33 mm

1/3 p. verticalWidth 54 mmHeight 245 mm


1/4 p. horizontal Width 172 mmHeight 66 mm










1/8 pageWidth 104 mmHeight 86 mm


Within type area With bleed


2/3 p. horizontal Width 172 mmHeight 164 mm


2/1 p. across the gutter with bleedeach 306 mm high, 216 mm wide+ 3 mm trimming (gutter bleed) across the gutter

1/2 p. vertical Widht 104 mmHeight 297 mm

1/1 pagewith bleed Width 210 mmHeight 297 mm

1/1 page within type area Width 179 mmHeight 270 mm

1/8 verticalw 39 mm h 127 mm

1/4 corner section

w 83 mm h 127 mm

1/4 corner section

w 104 mm h 148 mm

2/1 pages accross the gutter within type area

each 255 mm high, 194 mm wide + 3 mm trimming (gutter bleed) across

the gutter

1/8 verticalw 60 mm h 148 mm

Bleed advertisement formats: 6 mm additional trimming at the head, 3 mm on the left, right and bottom respectively. Special formats on request. Allow for overlapping for advertisements across the gutter. Important for advertisements with bleed: place texts or frames minimum 5 mm away from edge!

1 Magazine format: 210 mm wide x 297 mm high, DIN A4 uncut: 216 mm wide x 306 mm high respectively 3 mm edge and foot trimming, 6 mm head trimming

Print space: 172 mm wide x 245 mm high 4 columns each 39 mm wide

3 columns each 54 mm wide

2 Print and binding process: sheet offset, paper inner section: 100 g/m², image print,

cover: 200 g/m² image print, adhesive binding, DIN ISO 12647-2, colour sequence black/cyan/magenta/yellow. Please send us your documents for printing in digital form.

3 Data transmission: Please enquire by telephone for user name and password for FTP access. Data storage medium: CD-ROM, DVD

4 Data formats: high resolution, printable PDF file, press proof or proof (colour consistent) File resolution: 300 dpi (CMYK)

5 Colours: Printing inks (CMYK) according to ISO Coated v2 (ECI) Special colours are available according to agreement.

6 Proof: Caution regarding colour advertisements: No consistent colour reproduction can be guaranteed without supplying of a proof with media wedge (colour bar).

7 Data archiving: Printing material/media is not stored by the publisher for more than one year after the last placement.

8 Warranty: Complaints cannot be accepted for incompletely or inaccurately provided data/printing material.

9 Contact: Placement of orders in advance to Holzmann Medien GmbH & Co. KG Advertisement department sicht+sonnenschutz Gewerbestraße 2 86825 Bad Wörishofen, Germany Telephone +49 8247 354-185 Fax +49 8247 354-4185

Delivery address for loose inserts and bound inserts: Industrie-Buchbinderei Kassel

Reference siso no. .../2015 c/o Mr. Timo Träbing Falderbaumstraße 9C 34123 Kassel-Waldau, Germany

Please send three preliminary binding samples to the aforementioned publisher address, for the attention of Ms. Teresa Knöferl.

Trade journalFormats and technical specifications F

7

Issue Dates Main topics Topics of main focus Trade Fairs/Exhibitions

1January

DP: 09/01/2015 AD: 05/12/2014 ED: 28/11/2014

Good fabric for interior decoratorsOur success is not only built on good grounds, but also on window coverings in vibrant colours: For heimtextil fair we look at market trends, make suggestions for decoration alternatives and provide valuable tips for fair visits. We know that customers who are keen on furnishing have high expectations.

Innovation categories:Pleated blinds, interior sun protection systems, faltstores, tools for interior decorators

Trade fair issue:heimtextil

Trade fair issueBAU

heimtextil Frankfurt am Main, 14 to 17/01/2015

BAU Munich, 19 to 24/01/2015

KLIMAHOUSE I-Bozen, 29/01 to 01/02/2015

2February

DP: 20/02/2015 AD: 30/01/2015 ED: 23/01/2015

About R+T: Your issue for StuttgartIt is more than just a large trade fair when the biggest of them all – the R+T – lures people to Stuttgart every three years. This major event provides an opportunity to check the topics, ideas and perspectives of small and large providers for their sustainability, and provides an overview of the industry.

Innovation categories:Building control systems, markisolettes, daylight technology, drive, control and wireless systems

Trade fair review:heimtextil

Trade fair issueR+T

R+T Stuttgart, 24 to 28/02/2015

3March

DP: 20/03/2015 AD: 27/02/2015 ED: 20/02/2015

Awnings I – the fabricsShow me your awning and I will tell you what kind of a person you are: sicht+sonnenschutz offers a comprehensive consultation service, presents various colour schemes und illustrates how a sun shade transforms an entire terrace into a new living environment.

Innovation categories:Insect protection, blinds, venetian shutters, privacy shields, technical textiles

KLIMAINFISSO I-Bozen, 05 to 07/03/2015

IHM Munich, 11 to 17/03/2015

R+T Asia CN-Shanghai, 24 to 26/03/2015

KLIMAENERGY I-Bozen, 26 to 28/03/2015

Trade journalSchedule of dates and topics T

8

9

4April

DP: 24/04/2015 AD: 02/04/2015 ED: 27/03/2015

Gates and their drivesThe clamping force measurement should be basic knowledge to prudent – and ambitious – craftsmen. We present legal, technical and economic aspects and run through the exact process with a renowned expert.

Innovation categories:Smart metering, house automation, exterior sun protection, roller blinds

Trade fair review: R+T

5May

DP: 22/05/2015 AD: 30/04/2015 ED: 24/04/2015

Awnings II – the technologyCritics say that in this country design innovations are preferably simply reduced to new colours. But market-leading enterprises define design as their core business competency: 'sicht+sonnenschutz' has formed its own opinion and explains the details.

Innovation categories:Insect protection, awnings, machines for roller blind production

Market report:Parasols, sun shade sails, terrace roofs

CEB CLEAN ENERGY BUILDING Stuttgart, 20 to 22/05/2015

6June

DP: 19/06/2015 AD: 29/05/2015 ED: 22/05/2015

Roller blinds – yesterday, today, tomorrow Complete shading was in fact both the strength and weakness of this product group at the same time. Yet this feature can be extended through increasingly important daylight components; however what provides added value and what is merely marketing? Professionals should look very carefully.

Innovation categories:Panel curtains, roller blinds, sun tents

Intersolar Munich, 10 to 12/06/2015

10

Issue Dates Main topics Topics of main focus Trade fairs/Exhibitions

7/8July/August

DP: 17/07/2015 AD: 26/06/2015 ED: 19/06/2015

Drive, control and remote technologyComfort is the market driver of the future; this is directly related to new lifestyle habits, broader communication solutions and an ageing population. For providers the important aspects are safety, speed, noise emissions and a wide range of uses.

Innovation categories:Gates, drive, control and wireless technology, folding and sliding shutters

9September

DP: 18/09/2015 AD: 28/08/2015 ED: 21/08/2015

Intelligent sun protectionShading that responds to the position of the sun and either goes up or down, depending on the room temperature; slats with which valuable daylight is specifically directed towards the four walls in order to save costs and enhance well-being: The diversity is fascinating.

Innovation categories:Panel curtains, foils, skylight shading

COMFORTEX Leipzig, 05 to 07/09/2015

glaskompakt / beschattungkompakt

DP: 25/09/2015AD: 07/08/2015

The unique reference work for the entire industry!

For more information see page 19

Showcased at heimtextil 2016, fensterbau/frontale 2016, glasstec 2016, heimtextil 2017 and BAU 2017

10October

DP: 16/10/2015 AD: 25/09/2015 ED: 18/09/2015

Saving energy with sun protectionFor far too long, low heat transfer coefficient (U) values were seen as the sole solution in pursuit of a CO2-neutral building existence. However, solar items, intelligent controllable shading systems and top solar control glass with state-of-the-art coating technology also fall into this category.

Innovation category:Facade solutions, slat systems, PV/Solar

A+A Düsseldorf, 27 to 30/10/2015

GFF PRAXISTAGE Karlsruhe, Autumn 2015

Trade journalSchedule of dates and topics T

11

Regular editorial focus topics:News, sun protection technology, textile sun protection, daylight technology, exterior and interior sun protection, awning technology, roller blinds, drive, control and remote technology, folding and sliding shutters, insect protection, doorways/doorway technology, functional glass, energy efficient construction, products and books.

Service formats: Spezial, Blitzinterview, Schwerpunkt Meinung, Praxistipp, Karriere im Handwerk, Der Gestaltungstipp, sicht+sonnenschutz diskutiert, Schadensfall, Mein Lieblingswerkzeug.

11/12November/December

DP: 20/11/2015 AD: 30/10/2015 ED: 23/10/2015

Design solutions for facadesAesthetics as a value in itself: on this premises we can speak to architects about sun protection, without undermining the functionality of the product itself. 'sicht+sonnenschutz' does exactly this und discusses which shading solution is the planner’s favourite.

Innovation categories:Roller blind boxes, conservatory shading, slat technology

BATIMAT F-Paris, 02 to 05/11/2015

R+T Turkey TR-Istanbul, 12 to 15/11/2015

1January 2016

DP: 08/01/2016 AD: 04/12/2015 ED: 27/11/2015

Textile sun protectionWhat are the most vibrant colours and which decoration trends are already fading away? Will the triumph of pleated blinds (Germany) or roller blinds (rest of the world) continue? And how should interior decorators position themselves for the greatest profitability? We have prepared specific advice for the beginning of the year.

Innovation categories:Textile sun protection, roller blind boxes, tools for interior designers

Trade fair issue:heimtextil

Perimeter Protection Nuremberg, 12 to 14/01/2016

SWISSBAU CH-Basel, 12 to 16/01/2016

heimtextil Frankfurt am Main, 13 to 16/01/2016

* DP = Date of publication AD = Advertising deadline/accompanying documents deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding the topics.

Trade journalCirculation and distribution analysis 2

12

1 Circulation monitoring:

2 Circulation analysis: Copies per issue as an annual average (July 1, 2013 to June 30, 2014)

3 Geographical distribution analysis:

Print run 10,000 of which abroad

Total circulation: 9,861 373

Paid circulation: 295 61

Copies subscribed: 291

thereof 0 Mitgliederstücke 1 Mehrfachstücke

60

0 0

Other sales: Single-copy sale:

4 0

1

Free copies 9,566

thereof 147 laid out 2 display locations

312

4 0

Remaining, file and archived copies:

139

Economic region

Proportion of the total circulation

% Copies

National 96.22 9,488

Abroad 3.78 373

Total circulation 100.00 9,861

3.1 Distribution according to the Nielsen regions/Federal states:

Nielsen region ISchleswig-HolsteinHamburgLower SaxonyBremen

2.12 %1.33 %7.61 %0.63 %

201126722

60Nielsen region IINorth Rhine-Westphalia 15.60 % 1,481Nielsen region IIIaHesseRhineland-PalatinateSaarland

10.68 %3.68 %0.92 %

1,013349

87Nielsen region IIIbBaden-Wuerttemberg 17.31 % 1,642Nielsen region IVBavaria 23.22 % 2,204Nielsen region VBerlin 2.15 % 204Nielsen region VIBrandenburg Mecklenburg-West Pomerania Saxony-Anhalt

2.07 %1.20 %3.41 %

196114324

Nielsen region VIISaxony Thuringia

4.82 %3.25 %

457308

Total circulation national 100.00 % 9,488

Europe German-speaking countries thereof Austria thereof Switzerland thereof Liechtenstein

97.68 %69.11 %35.71 %32.87 %

0.53 %

364258133123

2

EU countries (without Germany/Austria) EU countries (others) Rest of Scandinavia Middle and Eastern European countries

19.01 %6.64 %0.26 %2.66 %

7025

110

Non-european countries 2.32 % 9

Total circulation abroad 100.00 % 373

Distribution abroad:

1.1 Branches of trade/industrial sectors/types of companies:

WZ 2008 Code Recipient groups(according to classification of industrial sectors 2008)

Proportion of the total circulation

in total % Copies

National copies

Abroad copies

43298

43336251/25621

ProcessorsRoller shutters and sun protection mechatronic techniciansInterior decorationMetal construction/doorway construction

23.20 %24.16 %22.22 %

2,2882,382 2,191

2,1252,3822,175

163 0

16

4613/4673/46733/46734/ 46735/4674

Commercial tradeStructural elements/building materials/hardware trade/window construction

8.81 % 869 869 0

711/7111/71113/71122439993510/11/13-15/17/20/22-3241-43

Construction (planning)Architecture and planning officesLighting and facade planersBuilding and energy consultantsProducing industryother civil engineering, structural engineering and finishing trades (interdisciplinary)

11.00 %3.68 %1.32 %1.40 %2.81 %

1,085363 130138 277

1,044355130118185

418 0

2092

85/91010/94Other recipient groupsEducation and teaching/special interest groups/libraries and archivesSubscribers (without sector definition)

0.18 %

1.22 %

18

120

18

87

0

33

Total circulation 100.00 % 9,861 9,488 373

Trade journalAnalysis of recipient structure 3-E

13

1.2 Size of the business entity: not ascertained

2.1 Job characteristics: not ascertained

2.2 Socio-demographics: not ascertained

2.3 Decision areas or purchasing intentions: not ascertained

14

Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 3-E)

1. Survey methods Recipient structure analysis by the evaluation of data - total collection

2. Description of the recipient group at the time of data collection: 2.1 Quality of the file:

The addresses of all recipients are stored in the recipient file. The file can be sorted by the postal code or by national recipients and recipients abroad based on the available postal information. The file also contains: industry classification, company size class, position and function.

2.2 Total number of recipients in the file: 34,885

2.3 Total number of alternating recipients: 30,708 (change after every third issue)

2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 295 thereof: copies subscribed 291 single-copy sales - other sales 4 - free copies 9,566 thereof: regular free copies 3,389 variable free copies 6,046 advertising copies 131 total circulation 9,861 - thereof national 9,488 - thereof abroad 373

3. Description of the survey: 3.1 Population (proportion analysed):

population 9,861 100.00 % thereof not ascertained 144 1.46 % - single-copy sales - - advertising copies 131 - supplied by the bookselling trade 13 The survey represents of the population (total circulation) 9,717 98.54 %

3.2 Date of the file evaluation: 22/07/2014

3.3 Description of the database The following were used to allocate class sizes for industry and trade to the recipient addresses: - qualification of addresses by the publisher - address and telephone books, written information sent to the publisher, trade fair catalogues, Internet research utilisation of industry characteristics 34,609 cases = 99.2 % no information in the file 276 cases = 0.8 % 34,885 cases = 100.0 % utilisation of trade class size 10,086 cases = 28.9 % no information in the file 24,799 cases = 71.1 % 34,885 cases = 100.0 % utilisation of position and function 458 cases = 1.3 % no information in the file 34,427 cases = 98.7 % 34,885 cases = 100.0 %

3.4 Zielperson der Untersuchung: does not apply

3.5 Definition des Lesers: does not apply

3.6 Zeitraum der Untersuchung: July 2014

3.7 Durchführung der Untersuchung: Publishing house

Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 2)

1. Survey methods Distribution analysis by the evaluation of data - total collection

2. Description of the recipient group at the time of data collection: 2.1 Quality of the file:

The addresses of all recipients are stored in the recipient file. Based on the postal information available, the files can be sorted by postal code or by national recipients or recipients abroad.

2.2 Total number of recipients in the file: 34,885

2.3 Total number of alternating recipients: 33,708 (change after every third issue)

2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 295 thereof: copies subscribed 291 single-copy sales - other sales 4 - free copies 9,566 thereof: regular free copies 3,389 variable free copies 6,046 advertising copies 131 total circulation 9,861 - thereof national 9,488 - thereof abroad 373

3. Description of the survey: 3.1 Population (proportion analysed):

population 9,861 100.00 % thereof not ascertained 144 1.46 % - single-copy sales - - advertising copies 131 - supplied by bookselling trade 13 The survey represents of the population (total circulation) 9,717 98.54 %

3.2 Date of the file evaluation: 22/07/2014

3.3 Description of the database: The evaluation is based on the basic overall file. The proportions determined for the distribution regions were projected for the actual distribution on an annual average in accordance with AMF no. 17.

3.4 Target person of the survey: does not apply

3.5 Definition of the reader: does not apply

3.6 Period of the survey: July 2014

3.7 Implementation of the survey: Publishing house

This survey meets the requirements of the ZAW framework for advertising media analysis in the current version regarding structure, implementation and reporting.

High degree of affinities

On average, readers have been reading sicht+sonnenschutz for 4 years.

The readers of sicht+sonnenschutz peruse the journal an average of 2 times.

They spend 1 hour reading an issue.

65% have read all of the last 10 issues.

Reading time

21 %

30 %

35 %

3 %

less than 1/2 hour

1/2 to under 1 hour

1 to under 1 1/2 hours

1 1/2 to under 2 hours

11 %2 hours or longer

Reader analysis

15

Source: Reader analysis 2012 Basis: 175 recipients in Germany

Contact with the journal

1 time

2 times

3 times

4 times

51 %

19 %

19 %

6 %

5 times or more 5 %

I have been reading sicht+sonnenschutz since ...

29 %

28 %

23 %

20 %

1 year

2–3 years

4–5 years

6 years or longer

Issues read

11 %

13 %

11 %

65 %

1–3 issues

4–6 issues

7–9 issues

10 issues

Journal retention

Journal is archived

Individual articles are distributed/archived

Journal is put into circulation

Journal is discarded

29 %

9 %

57 %

27 %

Additional readers

1-2 additional readers



no additional readers

11 or more additional readers

38 %

25 %

6 %

27 %

3 %

Use of the journal

I read nearly every article

I read about 3/4 of the articles

I read about half of the articles

I read less than half of the articles

9 %

17 %

21 %

21 %

I read only relevant articles

I also read articles that could have relevance in the future

52 %

13 %

16


Reader analysis

Multiple responses

Multiple responses

Use of the journal

On average, sicht+sonnenschutz is read by another 3.2 people.

29 % archive the complete magazine, 57 % put it into circulation.

47 % read at least half of the journal.

Reasons for reading sicht+sonnenschutz

Provides solutions to problems

Technical developments

Updated accumulations of claims

Design solutions

48 %

74 %

46 %

47 %

Building realisations/References

Latest products

52 %

74 %

Multiple responses

Range of activities/Responsibilities

Service sectors Relevance of advertisements insicht+sonnenschutz

Single-family homevery important

Apartment buildingimportant

Public buildingsless important

completely unimportant

84 %12 %

83 %41 %

73 %34 %

13 %

Areas of activity Decision-making authority

Planning decide allone

New construction make joint decisions

Renovation prepare decisions

Modernisation give advice, recommendations

66 % 63 %

56 % 37 %

65 % 6 %

68 % 5 %

Maintenance/Service/Repair I am not involved in decision-making75 % 2 %

Building construction

Industrial facilities

67 %

59 %


17

Reader analysis

Multiple responses

Multiple responses

Multiple responses

Managerial data

Business size

Sector

1-5 employees

Roller shutters and sun protection

6-10 employees

Interior decoration

11-20 employees

Facade/metal/doorway construction

21-50 employees

Window/door/conservatory construction/carpentry

38 %

59 %

24 %

21 %

13 %

45 %

13 %

22 %

51-100 employees

101 or more employees

Structural element trade

Manufacturing industry/fitting/tool manufacturers

Energy consultants/architects/ planners/others

3 %

5 %

17 %

16 %

30 %

About the survey:

Telephone interviews with 175 recipients.

Sampling analog to the subscriber files according to professions and Nielsen regions.

Implementation of the survey: Dierks Markt- und Medienforschung, Pirmasens Field institute: Foerster&Thelen GmbH, Bochum January 2012

Function/Position of the interviewed person

Board member/owner/ general manager

Technical/business management employee

Other employee

Family member assistance

12 %

4 %

4 %

Apprentice

Freelance worker/consultant

1 %

1 %

78 %

18


Reader analysis

Multiple responses

Edition 2015

Early bird promotionuntil 27.02.2015:

10 % discount!

Ask for our detailed informational fl yer!

Your contact persons: Thomas Pohl (in charge) Teresa KnöferlTelephone +49 8247 354-185, Telephone +49 8247 354-232,thomas.pohl [email protected] @holzmann-medien.de

Brief outline: glas kompakt/beschattung kompakt offers you the opportunity to present your company in detail to the target group glass, window, façade, metal, sun protection and doors in a special publication of GFF and sicht+sonnenschutz.

Recipients: 8,000 recipients of GFF incl. subscribers, 5,000 recipients of sicht+sonnenschutz incl. subscribers, 3,000 architects, altogether 1,700 visitors of the fairs heimtextil 2016, fensterbau/frontale 2016, glasstec 2016, heimtextil 2017 and BAU 2017 and also 300 examples Holzmann Medien.

Type of advertising: Company portraits (one-sided, two-sided and four-sided)Two-sided and four-sided portraits are combinable with advertisements.

Format: 210 x 210 mm

Print run: 18.000 Exemplare

Distribution: Print edition: By separate post directly to the recipients

Online: E-paper at www.gff-magazin.de,www.sicht-sonnenschutz.com andwww.glas-beschattung-kompakt.de

Dates: Closing date 07.08.2015Date of publication 25.09.2015

Prizes: One-sided Portrait: € 2.000,00Two-sided Portrait: € 4.000,00Four-sided Portrait: € 6.500,00

All prices specifi ed are subject to statutory sales tax.

Colours: Printed according to DIN ISO 12647-2

Sample pages for one-sided portraits

respectively sample page for two-sided portrait

1 Web address: www.sicht-sonnenschutz.com

2 Brief outline: Exclusively researched main topics, up-to-date industry news from the sun protection and door divisions, the topics in the latest print issue and a multimedia-based gallery with a series of pictures, exclusively fi lmed interviews and videos regarding the most important industry dates - makes up the website of the 'sicht+sonnenschutz' trade journal. In addition to this, there are, among other things, the latest graphics, the person of the month, classifi ed/job advertisements, purchasing guide and an extensive issue archive.

3 Target group: Opinion formers, decision makers and specialistsin the sun protection and doorway industry

4 Publishing house: Holzmann Medien GmbH & Co. KGGewerbestraße 42, 86816 Bad Wörishofen, GermanyP.O. Box 13 42, 86816 Bad Wörishofen, GermanyTelephone +49 8247 354-01Fax +49 8247 [email protected] www.holzmann-medien.dewww.sicht-sonnenschutz.com

Contact personsEditorial department: Reinhold Kober (in charge)

Telephone +49 8247 [email protected]

Kerstin PätzoldTelephone +49 8247 [email protected]

Matthias HeilerTelephone +49 163 [email protected]

WebsitePortrait 1

Contact personsOnline advertising: Thomas Pohl (in charge)

Telephone +49 8247 354-185 [email protected]

Teresa KnöferlTelephone +49 8247 354-232 [email protected]

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21

1 Prices and types of advertising:

Type of advertising Placement Format/Size in pixels

TCP

Super banner/BigsizeExpanded super banner

Run of site 728 x 90728 x 250

€ 75.– € 80.–

Medium rectangle/Content ad

Run of site 300 x 250 € 80.–

SkyscraperWide SkyscraperExpanded Skyscraper

Run of site 120 x 600160 x 600420 x 600

€ 85.–€ 85.–€ 90.–

Banderole ad customised 770 x 250 € 120.–

Wallpaper Run of site see individual formats € 130.–

Tandem adTriple ad

customised see individual formats € 125.–€ 135.–

Flash layer customised 400 x 400 € 120.–

Pop-up/Pop-under

customised 200 x 300400 x 300

€ 100.–€ 100.–

Footer ad Run of site 770 x 250 € 75.–

Button/Teaser customised 300 x 100 € 45.–

Video ad upon request upon request € 765.–*

WebsitePrices/Types of advertising P

2 Discounts: none

3 Payment terms and bank details: see page 5

Settlement mode: AdImpressions are charged at the TCP (thousand contact price). A report is sent to you at the end of the campaign. The statistics contain the AdImpressions and AdClicks of your campaign.

4 File formats: image in a gif or jpg file, maximum file size 20 KB (flash file maximum data file size 30 KB). The target URL must have the variable ‘clickTag’.

5 Delivery address: [email protected]

6 Delivery date: Latest 3 workdays before placement date

*All-inclusive price

More than one banner can roll in the banner space. Please enquire about availability in sufficient time before the placement of the order. All prices specified are subject to statutory VAT.

Present yourself to the top target group of medium-sized companies on exclusive industry websites with an enormous coverage!

Information on cross-platform advertising in the online network Handwerks-Channel can be found at www.handwerks-channel.de

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Job market and classified advertisements Shopping guide

Period of the contract

Volumes (possible number of units over the period of the

contract)

Price per advertisement

Total price over the period of the contract

1 month up to 1 advertisement € 250.00 € 250.00

3 months up to 2 advertisements € 250.00 € 500.00

6 months up to 3 advertisements € 242.50 € 727.50

12 months up to 6 advertisements € 237.50 € 1,425.00




Additional options:

Highlight* € 50.00

Box number € 10.00

*Your advertisement receives a high attention in the hit list by the coloured marking of the background.

All prices specified are subject to statutury VAT.

Services Standard Special Premium

Contact information (company name, address, telephone, fax, mail, web address)

X X X

Company logo X X

Company profile (text) X X

Products(images and brief description, max. of 5) X X

Link to company website and mail address X X

Image film X

Categories max. of 10 max. of 15 max. of 25

Costs per year free of charge

€ 240.– € 420.–

WebsitePrices/Types of advertising P

Discounts: none

Payment terms and bank details: see page 5

www.sicht-sonnenschutz.com/anzeigenmarkt www.sicht-sonnenschutz.com/einkaufsfuehrer

23

1 Banner formats:

WebsiteFormats and technical specifi cations F

Super banner/Bigsize (728 x 90 pixels) TCP € 75.– Expanded super banner (max. of 728 x 250 pixels) TCP € 80.–

Powerful eye-catching advertising format with a full-scale presence in the banner bar. Placed in an immediately visible area with plenty of space for creative design.

Skyscraper (120 x 600 pixels) TCP € 85.–Wide skyscraper (160 x 600 pixels) TCP € 85.– Expanded skyscraper (max. of 420 x 600 pixels) TCP € 90.–

The skyscraper is placed on the right or left side of the screen and remains within the user’s view when scrolling. This type of advertising is distinguished by the large amount of creative leeway and the high degree of awareness to the user.

Medium rectangle/Content ad (300 x 250 pixels) TCP € 80.–

Placement in the proximity of the content strengthens the trust this format has in the advertising message and achieves a powerful advertising effect.

Banderole ad (770 x 250 pixels) TCP € 120.–

This advertising material is placed in a directly visible area and like a strip across the website. The banderole ad is effective and draws a high level of attention.

Wallpaper (728 x 90 + 120 x 600 pixels) TCP € 130.–

Combination of super banner and skyscraper. Wallpaper usually colours the top and right margins of the website. A powerful eye-catching advertising medium, which strongly increases the recognition value.

Tandem ad/ TCP € 125.– Triple ad TCP € 135.–

The interaction of classical advertising material serves to generate an extremely high level of awareness. Combinations of a fl ash layer, super banner, skyscraper or content ad/medium rectangle.

x

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WebsiteFormats and technical specifi cations F

Video ad (278 x 156 pixels) € 765.– all-inclusive price

The innovative advertising media! When calling up the video, an interactive commercial is loaded, which does not need to be downloaded. An ad impression in the form of graphics, animation or video before (pre-roll), after (post-roll) or in the feature fi lm (overlay). Each placement can be provided with a link to the website of the advertiser.

Format/PositionPre-roll/Post-roll: Images (gif, jpg, png), animations (swf), videos (fl v) Overlay: The animation is blended in on the lower edge of the screen during the fi lm (swf).

Pop-up (200 x 300 pixels) TCP € 100.–Pop-under (400 x 300 pixels) TCP € 100.–

This advertising message appears suddenly in a separate window over or under the content. Not until the window is closed, does the pop-up/pop-under disappear. The attractive central positioning of the advertising message draws a high degree of attention to the user.

Footer ad (770 x 250 pixels) TCP € 75.–

Powerful eye-catching advertising format with a full-scale presence in the banner bar. Placed in an immediately visible area with plenty of space for creative design.

Button/Teaser (300 x 100 pixels) TCP € 45.–

The small but effective type of advertising that ensures your company gets the necessary attention.

x

Flash layer (400 x 400 pixels) TP € 120.–

A fl ash layer is an animated advertising format based on DHTML. It is a large-scale ad and offers unlimited room for design. The ad impression appears directly over the content when calling up the website.

x

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NewsletterPortrait 1

1 Name: sicht+sonnenschutz aktuell

2 Brief outline: Exclusively researched news and personal details, step-by-step instructions on sun protection and door technology (sicht+sonnenschutz-Praxistipp) and the building of the month – that’s the monthly publication of the sicht+sonnenschutz aktuell newsletter. It also includes fi lmed interviews with industry giants as well as exclusive videos of the most important trade fairs. An overview of the trade fairs and conventions completes the spectrum of this newsletter.

3 Target group: The newsletter reaches subscribers, who are interested in the latest happenings in the industry. All recipients of the newsletter have agreed to obtain mailings via the so-called “double-opt-in” method.

4 Frequency of publication: end of month, always on Wednesday

5 Publishing house: Holzmann Medien GmbH & Co. KG

Contact personsEditorial department: Reinhold Kober (in charge) [email protected] Telephone +49 8247 354-231

Kerstin Pä[email protected] +49 8247 354-230

Matthias [email protected] +49 163 6371233

Advertisements: Thomas Pohl (in charge) [email protected] Telephone +49 8247 354-185

Teresa Knöferl [email protected] Telephone +49 8247 354-232

Present yourself to the top target group of medium-sized companies on exclusive industry websites with an enormous coverage!

IInformation on cross-platform advertising in the online network Handwerks-Channel can be found at www.handwerks-channel.de

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NewsletterPrices/Types of advertising P

1 Types of advertising and prices:

Type of advertising Format in pixels Data volumes up to: Price in €

Text-image advertisement 100 x 100 to 150 x 150, 400 characters incl. spaces, heading and link

30 KB 150.–

Full-size banner 468 x 60 (cannot be animated, tif or jpg fi le) 30 KB 150.–

All prices specifi ed are subject to the valid VAT.

2 Discounts: none

3 Paymentterms and bank details: see page 5

Full-size banner

Text-image ad

More information is available from your contact persons:

Advertisements:Thomas Pohl (in charge)[email protected] +49 8247 354-185

Advertisement Sales/Administration:Teresa Knö[email protected] +49 8247 354-232

Profi t from a 5 % discount by booking a combination of our two trade journals

The powerful double package

5 % discountby booking a combination of our two trade journals

The powerful double package

Profi t from a by booking a combination of our two trade journals

Advertisement Sales/Administration:Teresa KnöferlTelephone +49 8247 354-232Fax +49 8247 [email protected]

Advertisement Management:Thomas PohlTelephone +49 8247 354-185Fax +49 8247 [email protected]

Executive Editor:Reinhold KoberTelephone +49 8247 354-231Fax +49 8247 [email protected]

Editorial Department:Kerstin PätzoldTelephone +49 8247 354-230Fax +49 8247 [email protected]

Editorial Department:Matthias HeilerTelephone +49 163 [email protected]

Your contact persons

Holzmann Medien GmbH & Co. KG | sicht+sonnenschutz| P.O. Box 13 42 | 86816 Bad Wörishofen | Germany | Telephone +49 8247 354-01 | Fax +49 8247 [email protected] | www.sicht-sonnenschutz.com | www.holzmann-medien.de

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