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www.hq.de

Phänomen Social Media Begriffsklärungen, Einsatzbereiche, Nutzer/innen, Trends ...

Dr. Jochen Robes, HQ Interaktive Mediensysteme/ Weiterbildungsblog

HEM Focus Seminar „Social Media – Herausforderungen für das Hochschulmanagement“ Luzern, 18. Oktober 2012

Gee Ranasinha

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Einige (wenige) Grundprinzipien

Stephen Downes

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“Social learning isn’t a new trend. Guild and apprentice models of learning have long relied on social learning. …

What is new today is the scale at which we can be involved

in social learning. The web reduces many of the barriers learners faced in the past - such as time and geography.”

(George Siemens, 2011)

Einige (wenige) Grundprinzipien: Scale

Quelle

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Einige (wenige) Grundprinzipien: Participation & Sharing

„Eric Whitacres ‚Virtual Choir‘ war zu Beginn ein kleines Experiment mit den Möglichkeiten der sozialen Netzwerke.

An seinem neusten Video, welches im April 2011 veröffentlicht wurde, nahmen 2052 Menschen aus 58 Ländern teil.“

(http://www.virtualchoir.de)

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Einige (wenige) Grundprinzipien: Openness

„With the growth of open source software and other

related trends, a culture of openness is advancing from

the edges of society to the core of academic culture.”

(David Wiley, 2006)

Quelle

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Fünf aktuelle Beobachtungen

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1. MOOCs: Buzz, Durchbruch oder nur etwas für “big player”?

Missusdoubleyou

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MOOC: eine Definition

„As its name suggests, a massively open online course (MOOC) is a model for delivering learning content online to virtually any person - with no limit on attendance - who wants to take the course.” (EDUCAUSE, 2011)

Dave Cormier

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Sir John Daniel (former President & Chief Executive Officer

Commonwealth of Learning)

MOOCs: der Buzz

„MOOCs (Massive Open Online Courses) are the

educational buzzword of 2012.”

Quelle

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Die MOOC-Premiere: CCK08

Open Online Course on “Connectivism and Connective Knowledge” (CCK08) zwei Facilitators:

Stephen Downes, Georges Siemens 12 Wochen:

8. September – 30. November 2008 ca. 2.200 Teilnehmer (25 paid enrollments) Certificate:

Extended Education and Learning Technologies Centre, University of Manitoba

Quelle

Quelle

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CCK08: Kurs & Agenda

“This course will be a different type of learning

experience.”

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CCK08: Teilnehmer

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CCK08: Vernetzung durch Social Media

Matthias Melcher

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MOOCs: die Grundprinzipien

Grundprinzipien eines MOOC: offen kein verbindliches

Curriculum keine definierten Lernziele dezentrale Struktur „sharing by tagging“

Dave Cormier, 2010

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MOOCs: Stanford betritt das Feld

Introduction to Artificial Intelligence Facilitators: Sebastian Thrun,

Peter Norvig Oktober – Dezember 2011 Bausteine: Video Lessons,

Quizzes, Homework, Assignments, Exams, Forums/ Discussions

160.000 Teilnehmende (Webseite)

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Von cMOOCs und xMOOCs

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MOOCs & Higher Education

Nicholas Carr, Technology Review, 27. September 2012

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2. Peer – to – Peer Learning: Edupunks & DIY U

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Was sind „Edupunks?“

(ZEIT, 2012)

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Edupunks betreten die Bühne

“I don’t believe in technology, I believe in people. And that’s why I don’t think our struggle is over the future of technology, it is over the struggle for the future of our culture that is assailed from all corners by the vultures of capital. Corporations are selling us back our ideas, innovations, and visions for an exorbitant price. I want them all back, and I want them now!

Enter stage left: EDUPUNK!” (Jim Groom, 2008) Quelle

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Edupunks: eine Definition

Edupunk n. Avoiding mainstream teaching tools like Powerpoint and Blackboard, edupunks bring the rebellious attitude and DIY ethos of '70s bands like the Clash to the classroom.

Wired, 22. September 2008

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Edupunks & DIY U

“This open-teaching idea has

been spreading around the web.”

Anya Kamenetz

Quelle

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Beispiel: Peer – to – Peer University (P2PU)

“The Peer 2 Peer University is a grassroots open education project that organizes learning outside of institutional walls and gives learners recognition for their achievements. P2PU

creates a model for lifelong learning alongside traditional formal higher education.“

P2PU (seit 2009)

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3. Learning Analytics: Messen, Auswerten und Verbessern

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Soziale Netzwerke & Big Data

Deutschlandfunk

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Learning Analytics: eine Definition

„Learning analytics is the use of intelligent data, learner – produced data, and analysis models to discover information and social connections, and to predict and advise on learning.” (Siemens, 2010)

Quelle

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Learning Analytics: auf dem Trendradar

Horizon Report, 2012

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Learning Analytics: erste Konferenzen

LAK 12

MOOC on Learning Analytics, 2012

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Learning Analytics: Strukturierungen

Rebecca Ferguson, 2012

Big Data

Social Media

Online Learning

Political Concerns

Educatio-nal Data Mining

Learning Analytics

Social

Learning Analytics

Academic Analytics

Data Visua- lization

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Studien ...

Emotive Vocabulary in MOOCs: Context & Participant Retention „This emotive vocabulary, when present, was examined to determine whether it could serve as a mechanism for predicting future and continued participation in the MOOC. ... The results indicated that emotive vocabulary usage did not significantly predict or impact participation retention in MobiMOOC.”

Koutropoulos u.a., 2012

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Tools ...

SNAPP (Social Networks Adapting Pedagogical Practice) “SNAPP is a software tool that allows users to visualize the network of interactions resulting from discussion forum posts and replies.”

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4. Enterprise 2.0: Die vernetzte Organisation

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Von Social Media zu Enterprise 2.0

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” (Andrew McAfee, 2006)

Quelle

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Enterprise 2.0: Early Adopter ...

Frank Roebers, Synaxon (2007)

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... Zweifler

„That Enterprise 2.0 technologies produce too much content for their own good. Blogs in particular [...] take too much time and attention to read, so inevitably most of them will be wasted on the world.” (Thomas Davenport, 2007)

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Back/ Gronau/ Tochtermann, 2012

Enterprise 2.0 als Forschungsgegenstand

e20cases

McKinsey, 2007-2011

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Enterprise 2.0 in der Praxis (1)

Allianz, 29.02.2012

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Enterprise 2.0 in der Praxis (2)

BASF

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Enterprise 2.0 in der Praxis (3)

Adidas (KnowTech 2011)

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http://learningcommunitymanager.com

„An Enterprise Learning Community Manager is someone who encourages social connections and fosters a sense of belonging to an community of learners - for the purpose of supporting and improving performance in the workplace.”

Eine Konsequenz: The Learning Community Manager

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Enterprise 2.0 in der Praxis (4)

“Let’s collaborate! We are at the very beginning of founding such an adidas Group Corporate University, and it will take some time to achieve all of our goals. ... We would now like to take this one step further and include as much external knowledge and experience as possible by inviting you, the readers of this blog, to share your opinions and link your thoughts on this topic by posting your comments and blogs in a so-called ‘Blog Carnival’.”

Adidas Blog Carnival

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5. Social Media – Tools for Learning: (Unverzichtbare) Werkzeuge für Wissensarbeiter

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Tools for Learning: Working Smarter

“The future of learning is working smarter”

Jane Hart

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Top 100 Tools for Learning 2011

“What is a “learning tool”? This could be a tool you use to create or deliver learning content/solutions for others, or a

tool you use for your own personal learning.” (Hart, 2011)

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Top 100 Tools for Learning 2012

Jane Hart, 2012

“In terms of tool trends, this year’s list has seen an increase in the popularity of curation tools and social magazines for the iPad (like Scoopit, Flipboard and Zite). We also see the appearance of visual, virtual pinboards on the list - and Pinterest is in fact the highest new entrant (in at #36) - with Learnist also making a late appearance. There is therefore a clear trend this year in using tools to “organize” digital resources, ...”

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Der Newcomer: Learnist

Learnist

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Die App: Zite

“Zite is a free personalized magazine for your phone that automatically learns what you like and gets smarter every time you use it.”

Zite

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Zusammenfassung

Phänomen “Social Media” in der Hochschulpraxis:

Scale: mit neuen Lehr-/ Lernkonzepten neue Zielgruppen ansprechen

Sharing & Participation: Lehrende und Studierende zur aktiven Teilnahme an diesen Konzepten motivieren

Openness: die Hochschulen nach innen und aussen für das lebenslange Lernen öffnen

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Kontakt: Dr. Jochen Robes

HQ Interaktive Mediensysteme GmbH, Wilhelmstr. 34, 65183 Wiesbaden, 0611 – 99 212-0, jr@hq.de

Weiterbildungsblog: www.weiterbildungsblog.de

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Herzlichen Dank!