Teh CelupSariwangi

PSA from a commercial product

2006

Campus Project Advertising I - Major

Brief :

Make two Public Service Adevertisement

from a sponsor product which contain the

characteristic of the related product.

It’s challenging to make a PSA from a

product, I choose Teh Celup Sariwangi

with the known chracteristic (Kehangatan)

so I end up with the idea that a warm

family could gather all the family member

even in a cold situation. Well, a broken

home kid these days could give a lot of

social problem such as free sex, drugs,

alcohol, and more.

Tahu Yun-Yi

Advertising for Brand Marketing

2006

Advertising I - Major

Brief :

Resolve all the problem cause by the

purpose of the company product with

advertising.

Tahu Yun-Yi is well-known as the most

fresh tahu in Bandung, the name itself

has popular among Chinese people in

Bandung. With good quality, as well as

the problem appear. Tahu Yun-Yi expire

period is so limited in outdoor, it just have

one day. So I came with the idea that

this product has a characteristic of fresh

and fast.

1st Solution : Print Advertisement

Beside is the set of magazine/paper ad.

The display is continously displayed in

one corner of the odd/even page. The

meaning of Tahu in Indonesia was two :

(1) Tahu/Tofu; (2) know/knowing, so the

print ad using that ambiguous meaning of

tahu to playing with words.

2nd Solution : Delivery Service

(middle right)

The ability of motorcycle make it the fast

and reliable delivery servicein Bandung.

So, You’ll receive your order soon enough

after You put the phone.

3rd Solution : Ambience

(bottom)

The purpose of put the box below the

nespaper in the morning is to make an

image that Tahu Yun-Yi is faster delivered,

even can beat the speed of paperboy in

the start of the day.

Autism

Campaign for The Autism

2006

Advertising II - Major

Brief :

Solve a social problem using advertising.

I choose autism as a theme, then I found

the problem that lot of the parent can’t

take that they children is autism.

I came up with the idea : Make the ‘shy’

parents who had autism child to recognize

and confess that their children is autism,

so there will be a help furthermore.

Cause every autism has it own special

case to handle.

I made the Print Ad for parent to knowing

their autism children feeling, as if they

(the parents) feel ashamed of their kid,

while the kid actually love them the way

they are.

Domestic Violence on Women

PSA

2006

Creadtive-Print Ad Competition

Brief :

Make a Public Service Announcement

which can change someone/especially

the wife to report domestic violence to

women (wife).

So the team agreed to make the com-

munication like this: “there’s a better way

to avenge what your husband did to You.

That is to call ‘Komnas Perempuan‘.”

Prevention of Childhood Blindness

PSA on x-banner for Cicendo eye hospital

2007

Initiative Project when doing internship

at Scala Communication Bandung

Brief :

Make 2 PSA on x-banner for the event:

“Prevention of Childhood Blindness-Cice-

ndo eye hospital“

Fight Gaming Addict

Campaign

2008

Final Project - Advertising

Brief :

How to solve the problem of addicted

video-gamers among university students?

And the solution is to fix the problem

aspect that mostly of gamers experienced

such as social, health and academic

problems.

The campaign itself contain a lot series of

print ad, virals, ambient media, gimmicks

and website.

I only include the 1 series of

magazine print ad that fix the social

aspect, as this page contain the phase of

conditioning.

Informing (left), and reminding (right)

Digital Works

Illustration & Digital Imaging

none of the works is related to advertising,

it’s just eyes refresher, enjoy!

Name

Address

Place, Birth date

Nationality

Phone

Mobile

e-Mail

Ryno Bengawan

Babakan Ciparay 279

Bandung - 40223

West Java, Indonesia

Bandung, November 15th 1984

Indonesian

+62 22 601 4817

+62 812 2074 3925

+62 22 915 283 99

R13_Sum13@hotmail.com

Curriculum VitaeFSRD-itb, Major in AdvertisingSMAK 3 BPK Penabur BandungSLTPK 5 BPK Penabur BandungSDK 6 BPK Penabur BandungTKK 5 BPK Penabur Bandung

Member of Keluarga Mahasiswa Seni Rupa dan Desain - ITBMember of Ikatan Pemuda Pemudi Desain Grafis - ITBMain Team DKV : Kompret at Pasar Seni ITB 2006Team Leader Komikasia Award 2003

“Digital Printing Today”, Campus Center-itb“FDGI: Light of Hope”, Jakarta Convention Center “Visual Communication Design”, Galeri Soemardja, FSRD-itbWith Henricus Kusbiantoro, Fabio Gherardi and Ian Perkins

Calendar’s design set for Bank Jabar-BantenCorporate Brand of OB RadioCorporate Brand of PT. Mandiri Total SekurindoExhibition’s Design Set for an artist Prie ErnaliaVideo clip “ten2five - takkan” as director + editor

Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Corel Draw, Sony Sound Forge, Fruity Loops, Microsoft Office’s Word, Excel & Power Point

EDUCATION

2003 - 20082000 - 20031997 - 20001991 - 19971990 - 1991

ORGANIZATION

since 2004since 2004

20062003

SEMINAR

200720052005

EXPERIENCE

20072007200620062006

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