Prof Dr Christoph Wegmann Prof Dr Helmut Laberenz Food Marketing and Ethics Utrecht November 3rd...
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Prof Dr Christoph Wegmann Prof Dr Helmut Laberenz Food Marketing and Ethics Utrecht November 3rd 2011
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Prof Dr Christoph WegmannProf Dr Helmut Laberenz
Food Marketing and Ethics
Utrecht November 3rd 2011
Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences
Prof. Dr. Christoph Wegmann
Food companies face several ethical challenges all along the value chain
http://www.melaoueh.de/wp-content/uploads/2011/09/hunger.jpg http://www.gutefrage.net/; http://www.planet-wissen.de; http://www.suite101.de/view_image.cfm/324680 ; http://www.merkur-online.de/nachrichten/deutschland/fotostrecke-achtung-mogelpackung-397235.html; http://www.theurbn.com/2011/08/food-vs-sprawl-diary-the-tale-of-a-footprint/ ; http://www.littlewhitefeather.co.uk/2011/04/day-8-detox-diary-countdown/
Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences
Prof. Dr. Christoph Wegmann
…and thus engage in ethical communication and marketing…
http://ambalaj.files.wordpress.com/2008/10/choco-c; http://performancenotes.pepsicoblogs.com/2010/08/tracking-pepsicos-sustainability-achievements/ arbon-footprint.jpg
Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences
Prof. Dr. Christoph Wegmann
…but – how to best communicate ethical topics?
The research so far…
student project 2010/2011
numerous bachlor and master thesis
EU project starting next week
consumer perspective use of seals media analysis
The idea: Investigate impact success factors cross cultural comparison cross industry analysis ?
