Rate card 2012

18
ringt Version 10.7 ! Cloud- Dienste für den Mac So rüstet sich die Konkurrenz gegen Apples iCloud Versteckte Funktionen in 10.7 Die besten Power-Tipps für Lion! • Geniale Features, die keiner kennt • Die 20 besten Neuerungen PLUS: So klappt der Umstieg sicher Seiten Tipps & Tricks Die besten Tipps zu Mac-OS X, Safari 5.1, Digitale Bilder u.v.m. Thunderbolt vs. USB 3.0 Apples neue Highspeed-Schnittstelle im Geschwindigkeitsvergleich 15 Macbook Air, Mac Mini Klein und superschnell: Das leisten Apples neue Macs Schon getestet! NEU! Macwelt DIE BESTEN TOOLS FÜR 10.7 Auf Heft-CD 300 NEUE HD-ICONS FÜR LION Gratis-Icons in besonders hoher Qualität 300 NEUE HD-ICONS 10.7 LION HIGHLIGHTS Das neue System im Video erklärt! TOP-TOOLS FÜR 10.7 Getestet mit Lion: FTP-Client, Viren- scanner, Flash- Blocker u.v.m. 9 Videos! 09/11 € 5,90 Schweiz: SFR 11,80 · Österreich, Belgien, Luxemburg: € 6,90 · Niederlande: € 7,60 · Italien, Spanien: € 7,90 www.macwelt.de Europas große Mac-Zeitschrift LION POWER-PACK Die besten Tools für das neue System MACWELT 09 | 2011 LION POWER-TIPPS · TEST: MACBOOK AIR, MAC MINI · CLOUD-DIENSTE AM MAC · THUNDERBOLT VS. USB 3.0 · OFFICE 365 MIT CD Rate card 2012 Knowledge for all mac user Publishing House 2 Media-Hotline, Ad-Management, Media Production Editorial staff 3 Editorial Profile, Macwelt Print, Macwelt Online, Macwelt Newsletter Topics and Schedule 4 Macwelt portfolio 5 iPadWelt, iPhoneWelt, mymac, Profi Guide Prices 6 EditorialSection,SpecialIssues,Shopper,ServiceGuide,AppGuide Technical Data 7 Technical Information, Proof, Printing, Digital Data delivering, Print Copy Delivering, Contact Formates 8 Special Advertising Formats 9 Terms of Condition for advertisers macwelt.de, CD-Rom 10-12 Mac-Reseller Database, CD-Sponsoring, Online-Newsletter, Macwelt TV, Macwelt Events Market research 14 IDG-Combos 15 Print and Online General Terms of Condition 16/17 IDG Overall Portfolio 18 Rate card 2012 No. 24 vom 1.12.2011 © cschirra - Fotolia.com

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Transcript of Rate card 2012

Das bringt Version 10.7 !

Cloud-Dienste für den MacSo rüstet sich die Konkurrenz gegen Apples iCloud

Versteckte Funktionen in 10.7

Die besten Power-Tipps für Lion!• Geniale Features, die keiner kennt• Die 20 besten Neuerungen• PLUS: So klappt der Umstieg sicher

Seiten Tipps & Tricks Die besten Tipps zu Mac-OS X, Safari 5.1, Digitale Bilder u.v.m.

Thunderbolt vs. USB 3.0Apples neue Highspeed-Schnittstelle im Geschwindigkeitsvergleich

15

Macbook Air,Mac MiniKlein und superschnell: Das leisten Apples neue Macs

Schon getestet!NEU!

Sammlung

Lion TesterDieses Tool prüft Ihren Mac auf Tauglichkeit für Mac-OS X 10.7

Umstieg auf 10.7Was Sie vor dem Update brau-chen: Backup, Sicherheit u.v.m.

300 Icons für Lion Gratis-Icons in hoher Auflösung

Was Lion noch fehlt: Die besten Ergänzungen für Ihr neues System

Vollversion!

Tools

Macwelt

Mac-OS X 10.7 im VideoDas neue System im Video-Tutorial: Finder,

Launchpad, Mission Control u.v.m.

Macwelt-TV

DIE BESTENTOOLS FÜR 10.7

Leser-CD 09/2011

Komplett-Paket!

CD-Label_09.indd 1 18.07.11 14:48

Auf Heft-CD

300 NEUE HD-ICONS FÜR LION Gratis-Icons in besonders hoher Qualität

300 NEUE HD-ICONS

10.7 LION HIGHLIGHTS

Das neue System im Video erklärt!

TOP-TOOLS FÜR 10.7

Getestet mit Lion: FTP-Client, Viren-scanner, Flash-Blocker u.v.m.

9 Videos!

09/11 € 5,90 Schweiz: SFR 11,80 · Österreich, Belgien, Luxemburg: € 6,90 · Niederlande: € 7,60 · Italien, Spanien: € 7,90 www.macwelt.de

Europas große Mac-Zeitschrif t

LION POWER-PACK Die besten Tools für das neue System

MA

CW

ELT 09 | 2011LIO

N PO

WER-TIPPS · TEST: M

AC

BOO

K AIR, M

AC

MIN

I · CLO

UD

-DIEN

STE AM

MA

C · TH

UN

DERBO

LT VS. USB 3.0 · O

FFICE 365

MIT CD

Rate card 2012Knowledge for all mac user

Publishing House 2 Media-Hotline, Ad-Management, Media ProductionEditorial staff 3 Editorial Profile, Macwelt Print, Macwelt Online, Macwelt NewsletterTopics and Schedule 4Macwelt portfolio 5 iPadWelt, iPhoneWelt, mymac, Profi GuidePrices 6Editorial Section, Special Issues, Shopper, Service Guide, App GuideTechnical Data 7 Technical Information, Proof, Printing, Digital Data delivering, Print Copy Delivering, Contact

Formates 8Special Advertising Formats 9 Terms of Condition for advertisers macwelt.de, CD-Rom 10-12 Mac-Reseller Database, CD-Sponsoring, Online-Newsletter, Macwelt TV, Macwelt EventsMarket research 14IDG-Combos 15Print and OnlineGeneral Terms of Condition 16/17IDG Overall Portfolio 18

Rate card 2012 No. 24 vom 1.12.2011

© c

schi

rra

- Fot

olia

.com

R a t e c a r d 2 0 1 2

2 www.idg.de

Organ: Independent computer magazinePublisher / Publishing house: IDG MAGAZINE Media GmbHPostal Address: Lyonel-Feininger-Str. 26, 80807 MunichP.O. Box Address: Postfach 401429, 80714 Munich GermanyPhone: +49 (0) 89 / 360 86-0Fax: +49 (0) 89 / 360 86-501Managing Director: York von HeimburgMacwelt Publishing: Michael BeilfußHead of Sales: Paco PanconcelliDistribution: Melanie Arzberger -738Marketing Coordination: Manuela Eue -156 Macwelt PZN: 595676Subscriber / reader service: Macwelt Leserservice, tel.: +49 (0) 711/7252-248, e-mail: [email protected] frequency: Monthly / 24th volumePurchase prices: Retail price 5.90 / SFr 11.801-year subscription price: Domestic € 62.60; Switzerland SFr 125.00;

other foreign countries € 71.60; airmail upon requestBanking: Payable to IDG Magazine Verlag GmbH Deutsche Bank AG Munich, Germany, Account No. 666 22 66, Sort Code 700 700 10 Postbank Munich, Germany, Account No. 220977-800 Sort Code 70010080,

IBAN: DE88 7002 0080 0220 9778 00, SWIFT: PBNKDEFF, Tax-No.: 100/80307, VAT-ID-No.: DE 811257834

Payment terms: 3% Discount against cash in advance and 2% wih payment within 8 days after invoice date. All terms based on our AGB.

I DG MAGAZINE Verlag GmbH is an enterprise of the International Data Group, Boston, Mass., USA

Media-HotlineDirector of departement, Macwelt Sales Uta Kruse Phone: 0049/89/360 86-201, Fax: 089/360 86-124, -99201E-Mail: [email protected] Zip 0-6, Special Projects, Online

Advertising Consultant Petra Beck, Senior Key Account Manager Phone: 0049/89/360 86-108, Fax: 089/360 86-124, -99108E-Mail: [email protected] Zip 7, 8, 9, Shopper, CD, Service Guide, Online

Marketing Communications/AssistantBernadette Jochum Phone: 0049/89/360 86-770, Fax: 089/360 86, -99770E-Mail: [email protected]

Media-Hotline: +49/89/360 86-770, E-Mail: [email protected], www.macwelt.de/mediadaten

Media CompanyR a t e c a r d 2 0 1 2

2 www.idg.de

Data delivery OnlineThomas WilmsPhone: 0049/89/360 86-415E-Mail: [email protected]

Ad [email protected] WeberPhone: [email protected]: 0049/89 / 360 86-728

Account ManagerSabrina SchmidtPhone: 089/360 86-359E-Mail: [email protected]

Ad-Management

Markenartikel

MedienproduktionData Delivery PrintAndreas FrenzelPhone: 089/360 86-239Fax: 089/360 86-99239E-Mail: [email protected]

Walter KainzPhone: 0049/89/360 86-258Fax: 089/360 86-99258E-Mail: [email protected]

R a t e c a r d 2 0 1 2

3 www.idg.de

Editorial Profile

Editor-in-Chief (responsible) Sebastian Hirsch 089 / 360 86-234

Deputy Editorial Manager/ Marlene Buschbeck-Idlachemi 089 / 360 86-234Editor-in-Chief Publishing / Koordination

Editors Walter Mehl 089 / 360 86-186Praxis – Mac-OS X

Christian Möller, leitend 089 / 360 86-550 Hardware / Software, responsible

Markus Schelhorn 089 / 360 86-426 Hardware / Software Photo, Video, DTP

Macwelt Online Peter Müller 089 / 360 86-452 Patrick Woods 089 / 360 86-808

Macwelt Mobile Clemens Fetzer 089 / 360 86-235

Macwelt offers know how and special information for all Mac users. Relevant issues about the Mac and its surroundings published in compre-hensive and funded articles.

Macwelt PrintActual: news, Information and trends about all mac relevant issues , fair reports and updates, backround

information from the macintosh scene

Test: individual test of hardware, software, special technique section offers background articles

Know How: more than 20 pages of know how articles

Tipps & Tricks: Basic information and Tipps about the mac operating sysems and many other issues for quick assistance for daily use

Editorial Profil

Macwelt Online

The Internet information service from the Macwelt editorial team (www.macwelt.de) offers, in addition to the magazine, daily-updated news from the Mac and publishing sector.

The biggest German download archive for the Mac and an extensive PDF database round off this online service from Macwelt, together with extracts from the current Macwelt issue, constantly-updated collections of tips and tricks, a troubleshooting section plus a public forum for interested Mac users. With Macwelt Premium, Macwelt is also turning to Internet-based paid content.

Macwelt Newsletter Daily und WeeklyThe new weekly magazine for Macwelt in PDF format. With news, tests, background reports, tips and downloads.

Macwelt – Knowledge for all mac users

R a t e c a r d 2 0 1 2

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Topics and Schedules

AD = Advertisements Deadline; ED = Editorial Deadline; PC = Print Copy Deadline; DI = Deadline for tip-ins, loose inserts and bound inserts; FSD = First Sales Day; *= Deadline for print copies for Shopper and Job & Career, Thematic changes may be made to reflect current events.

issue topics FSD AD / ED DU Printetversion

DI PD iPadversion

01/12 VDSL/Wlan-Router, iPad apps for music production, iPhone assets

07.12.11 11.11.11 21.11.11 28.11.11 27.11.11

02/12 Calibratible LCD-displays, digi-tale superzoom-cameras, musik/video-download-services com-parison

04.01.12 06.12.11 15.12.11 22.12.11 26.12.11

03/12 Snapshot-digital cameras, data rescue-software, A4 colour laser printing

01.02.12 06.01.12 16.01.12 24.01.12 22.01.12

04/12 Thunderbolt-hard drive, HD-cam corder, best of 20 iPhone-apps

07.03.12 10.02.12 20.02.12 27.02.12 26.02.12

05/12 SSD-hard drive system-digital cameras, Office software

04.04.12 09.03.12 19.03.12 26.03.12 25.03.12

06/12 27/30-Zoll-LCD-Monitore, A4-Fotodrucker, Die 20 besten iPad-Apps

02.05.12 03.04.12 13.04.12 20.04.12 21.04.12

07/12 Web-browser, desktop-NAS-sys-tem, business projector

06.06.12 08.05.12 18.05.12 25.05.12 27.05.12

08/12 Internal 2,5-inches notebook-hard drive, firewire/USB / Thunderbolt-cases, file-transfer-software

04.07.12 08.06.12 18.06.12 26.06.12 24.06.12

09/12 Internal 3,5-inches hard drive from 3 TB, A4-inkjet printer, low cost DTP software

01.08.12 06.07.12 16.07.12 23.07.12 22.07.12

10/12 A4-Farblaserdrucker - Test, 24-Zoll Mittelklasse-LCD- Monitore, Internet Fotoprint-Services - Test

05.09.12 10.08.12 20.08.12 27.08.12 26.08.12

11/12 LCD-TVs with internet-link, audio-interfaces, media-home-player

02.10.12 04.09.12 14.09.12 21.09.12 22.09.12

12/12 A3-colour laser printer, 24-inch-es-beginner-LCD-displays, inter-net-provider comparison

07.11.12 09.10.12 19.10.12 26.10.12 27.10.12

01/13 VDSL/Wlan-router, iPad apps for music production, iPhone assets

05.12.12 10.11.12 19.11.12 26.11.12 25.11.12

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Macwelt Portfolio

iPhoneWeltDie iPhoneWelt is an independent magazine and presents up-to-date informa-tion for iPhone user:Technic, Trends, assets – Tips & Tricks, musik für Mac & Windows

Frequency: 6x a yearPrinted circulation: 40.000 - 55.000 issuesAppr. 100 Seiten with CDPlease contact: [email protected] IVW Checked b Q03/2010, Rate card available

my macA further independent magazine mymac offers comprehensive information, workshops and basics for first time mac user and switcher.

Frequency: 6x a yearPrinted circulation: 30.000 - 40.000 issuesAppr. ca. 100 pagesPlease contact: [email protected] Checked b Q03/2010, Rate card available

iPadWeltAs a independent magazine provides detailed information news, know-how and tips for iPaduser.

Frequency: 6x a yearPrinted circulation: 55.000 issuesAppr. ca. 100 pagesPlease contact: [email protected] Checked b Q02/2011, Rate card available

Changes of dates or topics may occur. Please contact our media team.

Macwelt special issue Profi GuideWith the special issue magazine extensive information about relevant topics is providet.

Printed circulation: 30.000 - 40.000 issueAppr. ca. 100 pages Will be published with ongoing topics

R a t e c a r d 2 0 1 2Prices

6 www.idg.de

Editorial SectionPrice list Nr. 24, valid as 01.12.2011 valid as of December 1st, 2011. All prices quoted are based on a booking period of 12 months.

Macwelt App Guide

Service GuideMinimum insertion is 3 times; Standard text entry only possible in black/white; 33 characters per line; advertorials are designer advertisements.

Ads with four colours (4c)

Format Basic price in Euro1/1 6.8002/1 13.6002/3 4.8501/2 3.7501/3 2.8101/4 2.210U2 / U4 7.800U3 7.100

Special issues

Format 1/1 Special formatsPrice Euro 3.850 on requestCover Euro 4.420

DiscountSales / Volume Discount

19.000 Euro 4 %38.000 Euro 8 %58.000 Euro 12 %77.000 Euro 16 %

116.000 Euro 20 %155.000 Euro 24 %233.500 Euro 28 %

Shopper

Ads with four colours (4c)

Format Basic price Euro1/1 3.5502/3 2.7701/2 2.1401/3 1.4501/4 1.1651/6 8001/8 5901/9 439

Format Basic Price Euro from 6x 5 % from 12x 10 %Standard 1/20 34 mm high x 40 mm wide, 10 lines of text 85 81 77Standard 2/20 1 column vert., 73 mm high x 40 mm wide B / W 132 125 119

2 column hor., 34 mm high x 86 mm wide Four-colour 4c 210 200 189Standard 2/20 2-2 column semi-vertical,

73 mm high x 86 mm wideB / W 270 257 243Four-colour 4c 415 394 374

Our new Macwelt app guide represents your app for a inte-restes target group. You can offer your brand new app in our app guide and on top you can choose to advertise on our homepages www.macwelt.de or iphonewelt.de

Basiv Price from 6-times from 12-times 220 dt. dt.

FormatStandard 2/18 55 mm wide x 68 mm high colour 4c

FormatStandard 1/18 55 mm wide x 31 mm high colour 4c

Basic Price from 6-times from 12-times 120 Euro 5 % Rabatt 10 % Rebate

Die ersten SchritteSystem installieren & optimal einrichten

Programme richtig einsetzenSo verwenden Sie die Software von Mac-OS X

Sicher surfen im InternetOnline, Mail und Chat ohne Risiko

System-Probleme lösenMac ohne Ärger: So helfen Sie sich selbst

SONDERHEFT GRATIS:100 Seiten zu iLife 09 Extra: Alles zu iPhoto, iMovie & Co

CD

60 POWER-TOOLS für Internet & Sicherheit Diese Programme dürfen auf keinem Mac fehlen!

SONDERHEFT EINSTIEG IN MAC-OS X 10.6

Schnell & einfach

Einstieg inMac-OS X

Mit CD

Europas größte Mac-Zeitschrift

Profi guide 01/10 Februar/März/April www.macwelt.de € 9,95 Schweiz: SFR 19,90 Österreich € 10,95 Benelux: € 11,45

Auf CD:

60 Power-Tools

System, Internet, Sicherheit u.v.m.

56Schritt-für-Schritt-

Anleitungen

MW_Profiguide0110_fin.indd 1 12.01.2010 13:50:45 Uhr

Extra!

Freeware des MonatsMit Prey lässt sich ein verlorenes Macbook wiederbeschaffen

BildbearbeitungDiese Programme sollten aufkeinem Mac fehlen

Shareware des MonatsDie besten Mac-Tools

25 geniale Pakete mit Erweiterungen fürMac-OS X Automator

Special!

Foto-Tools

Macwelt

Neue Videos

ALLES GANZAUTOMATISCH

Leser-CD 9/2010

Test: Android gegen iPhoneApple vs. Google: Wer hat das bessere Smartphone-OS?

CD

Homebanking ganz einfachSo erledigen Sie Ihre Bankgeschäfte am Mac

Lightroom 3 für den MacDas bringt die neue Fotoverwaltung

Auf Heft-CD

Power-Pack!

Aktionen für AutomatorÜber 100 Aktionenund Erweiterungen

Macwelt-TV iPhone 4 im Test, Macwelt auf dem iPad, Apps für iPad & iPhone

100 AUTOMATOR-TOOLSDie besten Erweiterungen und Aktionen für Mac-OS X

Exklusiv!

Foto-ToolsDie besten Low-Budget-Programme zur Bildbearbeitung

Top-Aktuell!

Mac-SchutzDiebe aufspüren mit Prey

Gratis-Tool!

iMac Quadcore-Prozessor, Taktrate bis 3,6 GHz Mac Pro 12 Prozessoren, superschnelle GrafikCinema Display Hohe Auflösung, iSight-KameraMagic Trackpad Multitouch für Desktop-Macs

Apples neue Hightech-Macs

09/10 € 5,90 Schweiz: SFR 11,80 · Österreich, Belgien, Luxemburg: € 6,90 · Niederlande: € 7,60 · Italien, Spanien: € 7,90 www.macwelt.de

Europas größte Mac-Zeitschrift

Geniale Foto-ToolsSo machen Sie Ihre Fotos fitGute Programme für wenig Geld

IP-Fernsehen am Mac Geht schon jetzt: Internet-TV gratis ganz ohne Zusatzsoftware

Neuer Ärger mit iPhone 4!MW-Tests bestätigen EmpfangsproblemeApple: Notlösung mit Gratishüllen

Turbo-Power für Mac-OS X• Shortcuts: Die besten Kombis fürs System • Automator: So arbeitet der Mac für Sie • Tipps: Power-Tricks für Mac-OS X

Macwelt am iPad• Digital lesen und sparen

• Jetzt im App-Store

Tools auf CD

R a t e c a r d 2 0 1 2

7 www.idg.de

Technical Data

Your contacts:Advertising administration and technology: Thomas WeberPhone: 0049/89/360 86-728, Fax: 089/360 86-99728E-Mail: [email protected]

Data delivery printAndreas FrenzelPhone: 0049/89/360 86-239, Fax: 089/360 86-99239E-Mail: [email protected]

Walter KainzPhone: 0049/89/360 86-258, Fax: 089/360 86-99258E-Mail: [email protected]

Publication trim size: 202 x 285 mmTrim: 5 mm at all outside edges and the gutterType area Format / non - bleed: 177 mm width x 241 mm heightPrinter`s copy: Data sets in digital form

Printing Process

Procedure: Offset printingBinding: Adhesive bindingMaterial/Paper: Inside: 70 gsm , SC-B Cover: 135 gsm, glossy coated illustration printing paperScreen width: 150 Lpi

Proof/Pre-print

Procedure: The proof/pre-print must be produced using the BVD/FOGRA offset standard: DIN/ISO 12647-2:2009. Information: www.eci.org

Profile: Download the profile (ECI Offset 2009.sit) at: Control elements: The name of the colour parameter used and the

proof designation must also be stated. The time and the date of proof production, and the date of the last calibration must be visible.

Printing material: The proof/pre-print must be printed on paper that corresponds to the print run MACWELT-paper in terms of colour and surface quality.

Correction marks: Corrections to the content must be inserted on the proof/pre-print. Following colour correc-tions: a new proof/pre-print must be produced.

Print

Print run print: According to the BVD/FOGRA offset standard: DIN/ISO 12647-2:2009

Colour guide: Full tone weight: the colour guide complies with BVD/FOGRA standardisation concept.

Printing material: Please take care to ensure that paper used corresponds to the printing status, and can be changed by the publisher at any time.

Print material: The printout / proof must be provided on paper which corresponds to MACWELT-paper in terms of colour and surface properties.

Print sequence: Black, cyan, magenta, yellow

Digital Data Transfer

Fonts: Do not use electronically tagged fonts! EPS files (supply fonts), No DCS-files (5-file-DPS) Composite PC files (include fonts) or Composite high-end PDF files (include fonts); only produce with ACROBAT Distiller, do not use a PDF writer!

For all Files: Do not use RGB pictures! Special colours: Cannot be printed, they must be in the CMYK.Trim: 5 mm on all sides for bleed-off (trimmed) formats.Resolution of TIFF or EPS pictures: min. 300 dpi. If possible use PostScript fonts.

Special Editions of MACWELTDiffering data to that of the main edition of MACWELTPaper Content: Upon requestPaper Cover: Upon requestScreen width: auf AnfrageDelivery address for loose- and bound inserts and tip-ins: Upon requesActual and mandatory technical specifications: www.duon-portal.de

Remote Data processing

Data transmission FTP upload: www.idgverlag.de/dispocenter E-mail (max. 20 MB): AnzeigendispoPrint@

macwelt.de Filename: Please always state a reference, structured

as follows: Name of advertiser_MACWELT (= mw)_issue number

Example: apple_mw_03 For special issues (= mwSH) Example: apple_mwSH_05Printout / advertising motifs: For each file please send us a corresponding

printout, for colour (photo) products a colour proof, which simulated the print and paper colour.

Motif control: Do not have any proof, please send us a copy or PDF via fax or e-mail to: fax: +49 / (0) 89 / 360 86 - 882, E-mail: [email protected]

Motif check: Upon request, we can send you a low-end PDF by e-mail for inspection and approval: phone: +49 / (0) 89 / 360 86-330 or E-mail: [email protected]

Print on cardboard: On cardboard (150–220 gram/gsm) the surfacecoverage sum drops to 260 %.

Picture separation: Use the ECI offset profile 2009, PSO LWCProfiles: Download the profile (ECI Offset 2009.sit).Picture resolution: 300 dpi.

Actual and mandatory technical specifications: www.duon-portal.de

R a t e c a r d 2 0 1 2

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Formats

Magazine format: 202 x 285 mm, bleed formatBleed: Plus 5 mm at the outer edges and in the gutterType area format: 177 mm wide x 241 mm high. Format examples for an advertisement in the editorial

section (width x height)Illustrations: * Trimmed formats without 3 mm bleed in the gutter or at the outer edges

Contact: Thomas Weber, Phone: +49/89/360 86-882, Fax: -99882, E-Mail: [email protected]

Special formats

Width 202 mm

Height 285 mm

Width 177 mm

Height 241 mm

Width 404 mm

Height 285 mm

1/1: 202 mm wide

Width 384 mm Height 241 mm

1/1: 192 mm breit

Width116 mm

Height 241 mm

1/1 Seite page bleed *

1/1 page 2/1 page spread bleed * always two pages*

2/1 page spread bleed * always two pages

2/3 Seite page vertical bleed*

2/3 page vertical

Width 202 mm Height 76 mm

Width 202 mm Height 96 mm

Width86 mm

Height 241 mm

1/2 page vertical bleed*, 1/2 page vert.

Width 202 mm Height 137 mm

1/2 page horizontal bleed*, 1/2 page hor.

1/4 page semi-vert., type area format only

1/4 page vertical bleed*, 1/4 page vert.

1/4 page page horizontal bleed*, 1/4 page hor.

1/3 page vertical bleed*, 1/3 page vert.

1/3 page page horizontal bleed*, 1/3 page hor.

Width 177 mm Height 118 mm

W66 mm

H 285 mm

W56 mm

H 241 mm

Width 177 mm Height 77 mm

W51mm

H 285mm

W41mm

H 241mm Width 177 mm

Height 57 mm

Width86 mm Height 118mm

3/9 Seite hoch

1/6 page vert./hor., type area format(s) only

1/9, 2/9, 3/9 page vert., type area format(s) only

W56 mm H 241 mm

Width 56 mmHeight 118 mm

Width 177 mm Height 36 mm

1/6 Seite hoch

1/6 Seite quer

1/8 page vert. and semi-vert., type area format(s) only

Width 41 mmHeight 118 mm

Width 177 mm Height 26 mm

1/8 Seite quer

W56 mm H 159 mm

W56 mm H 77 mm

2/9 Seite hoch

1/9 Seite hoch

2 1/2 page gutter spread, type area formats Width: 384 mm, Height: 118 mm(1/2: 192 mm breit)Bleed formats*, Width: 404 mm, Height: 137 mm(1/2: 202 mm breit)Always two pages

1 1/3 page gutter spread, type area formats Width: 263 mm, Height: 241 mm(1/1: 192 mm wide; 1/3: 71 mm wide) Bleed formats* Width: 273 mm, Height: 285 mm(1/1: 202 mm wide; 1/3: 71 mm wide)Always two pages

Width126 mm

Height 285 mm

Width96 mm

Height 285 mm

App-Guide-FormatsStandard 1/18, 55 mm high x 31 mm wideStandard 2/18, 55 mm high x 68 mm wide

Service-Guide-FormatsStandard 1/20, 34 mm high x 40 mm wide, 10 lines Text2/20, 1-columns high, 73 mm high x 40 mm wide or2-columns quer, 34 mm high x 86 mm wide4/20,2-columns semi high, 73 mm high x 86 mm wide

Macwelt

Breite116 mm

Höhe 241 mm

2/3 Seite hoch

Breite86 mm Höhe 118mm

R a t e c a r d 2 0 1 2

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Special advertising formats

Design: The design of bound inserts, loose inserts and tip-ons must clearly differ from the editorial section of the magazine.

Technical requirements: All information relating to the positioning of bound inserts, loose inserts and tip-ons assumes that these items can be processed mechanically. The relevant print objects must be supplied already folded. If any difficulties arise with the processing of the bound inserts, loose inserts or tip-ons, the completion of the print run will take priority.

Samples: Before an order is accepted, the publisher must be provided with a binding sample (in triplicate) and, if necessary, layout with details of size and weight. The deadline for this sample is the advertising deadline. See sche-dule on page: Topics and Schedules.

Liability: Damage caused to the publisher through non-compliance with the technical specifications for the pro-cessing of loose inserts, bound inserts or tip-ons must be compensated.

Loose insertsPrices for print copy: Euro 112 per thousand, up to 25 g; Euro 10 each additional 5 gr., Postal charges: Euro 15 per thousand, up to 25 g., Euro 20 up to 30 gr., Euro 25 up to 35 gr., Euro 30 up to 40 gr., Euro 35 up to 45 gr. Booking: Regional sectional booking of kiosk circulation according to Nielsen areas and sectional booking of the postal circulation according to postal code areas is possible. 2% allowance. Minimum of 5.000 samples.

Tip-insPostcards, brochures, envelopes or other printed materials glued on to a baseadvertisement are only possible in conjunction with full-page advertisements or half-page advertisements in horizontal format. Price: Euro 40 per thousand print run, glued onto carrier advertisementPostal charges: available on request

Bound-in CD-ROMsPrice: Euro 127 per thousand print runPostal charges: available on request

Bound inserts (with two or more pages)Prices: 2-page Euro 117 per thousand, 4-page Euro 143 per thousand, 6-page Euro 163 per thousand, Each additional page Euro 25 per thousand

GatefoldsAdvertisements which fold out to the right, max. 8 pages. Positioned in content. Produced by the publisher. Prices and formats upon request.

Altarfold large (6-page) Double page from which one further page folds out to the side. Positioned in content. Produced by the publisher. Prices and formats upon request.

Cover-gatefoldThe page which folds out to the left is connected to the title page (3-page). Produced by the publisher. Prices and formats upon request.

Back-gatefold The page which folds out to the right is connected to the back cover (4-page). Produced by the publisher.Prices and formats upon request.

Terms of condition

Delivery ((not for Macwelt special issues))

By deadline (see Topics and Schedules) to:Oberndorfer Druckerei GmbH, Mittergöming 12, A – 5110 Oberndorf/SalzburgDeliveries accepted: Mo. – Do. 8 – 16 hour, Fr. 8 -12 hourTel. 00 43 / 62 72 / 41 02-0; Fax 00 43 / 62 72 / 41 02-179

The delivery note must contain the following details:Title: Macwelt issue / yearCustomer: Name of the company making the bookingDelivery volume: No. of inserts delivered + 2 % allowance

Contact: Thomas Weber, Phone +49/89/360 86-882, Fax: -99882, E-Mail: [email protected]

Further creative special advertising

formats upon request

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macwelt.de / Macwelt-CD-Rom

The highly successful website on the Mac and publishing market

Special ad formats as Advertorials, Microsites upon request

Delivery deadline: 3 working days before the start of the campaign

Delivery of data as E- Mail-Attachement:data only as a zip. file. or attachement.

Delivery address for online adverti-sements material:Advertising director Uta Kruse; Tel.: 089/360 86-201; Mail to: [email protected] & Disposition: Mail to: [email protected]

Information be needed:• Site: macwelt.de• customer: ABC• agency: XYZ• campaign/Motiv (max. 43 Zeichen): Server• time periode: 01.11.2009 – 31.12.2009• placement: Run of Site• Impressions: 100.000• Naming of ad: Banner 468 x 60• Specials: clicktag

in general:• all popular rich media formats are suppor-

ted• weekly banner changes possible without

additional charge• banner series are supported• A video can be integrated into all ads

(except newsletters)• General terms and conditions apply for

online advertising

Minimum volume:

1.500 Euro/netto

RabatteVolumen in Euro from 5.000 from 10.000 from 15.000 from 20.000Rebate 3% 7% 12% 18%

Online pricesFormats Format Maximum

FilePositioning CMP

Fullsize-Banner 468 x 60 Pixel 15 KB Rotation 20Leaderboard 728 x 90 Pixel 20 KB Rotation 40Textanzeige 500 characters 20 KB Rotation 50MPU 336 x 280 Pixel 20 KB Rotation 65Skyscraper 120 x 600 Pixel 20 KB Rotation 40Hockeystick Leaderboard & Skyscraper 728 x 90 Pixel

120 x 600 / 160 x 800 Pixelup on request

Expandable (MPU, LB, Sky) plus 10 %Wallpaper Home and Rubriken up on requestTandem Ad: Layer & Skyscraper 400 x 400 / 120 x 600 Pixel up on requestPromotion Box 120 x 60 Pixel 20 KB Home 1.500 month. fix priceNewsletter 500 characters 20 KB daily und weekly 45Newsletter 468 x 60 20 KB daily und weekly 45

CD-Sponsoring MacweltBasic entry: entry in the CD‘s main menu, up to 10MB of data: 1000 Euro

• Macwelt-TV is an audio visual information medium of Macwelt magazine

• Every week Macwelt editors present new products for Mac and iPod, iPhone

• 4 - 5 TV spots are presented on the CD of the monthly issue Macwelt with perspectives of new Macs, tips and tricks

• more than 10.000 people use Macwelt - TV on macwelt.de and iTunes-Musicstore on our Macwelt-CD

Annual entry Annual entry for Service-Guide-Clients

Changes

49 Euro 20 Euro je 5 Euro

MAC-Dealer-Database

Macwelt-TV

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Macwelt Newsletter

Additional Online Format of Macwelt.de

Macwelt daily and weekly newsletter

iPhoneWelt and Apps newsletter

Stand alone eMailing

Macwelt Newsletter Subs 10/11

Macwelt daily: 23.946Macwelt weekly: 8.239Macwelt Tipps & Tricks: 11.828Macwelt Premium: 2.345

iPhoneWelt Newsletter Subs 10/11

iPhone Apps: 13.626iPhoneWelt: 9.096

E-mails are used constinous-ly in our daily internet practise. E-Mail Marketing is among the top Marketing strategy with highly increaseStandalone eMailing addressed on top addresses (27.990) CPM 200 EuroStandalone eMailing on marketing addresses (54.280) CPM 120 Euro

Minimum of: 30.000 adresses

Ad banner or text ad within our special topic-Newsletters: CPM: 45 Euro Format: Text with 500 Characters, Logo, Link

Macwelt goes mobile„Mac News“• Knowledge for all Mac users!• Macwelt informs you everywhere you are with their App „Mac News“ daily news

and topics about iPhone, iPad, iPod und Mac• Editorial profile of Macwelt.de presented news about the following sections:

Mac-OS X, iPhone, Testing & References, Internet as well as Digital Lifestyle• 34% have a average household income of more than 3,500 Euro per month, • 41 % have a gratuate degree (Source: W3B/10)• „Mac News mobil“ generates appr. 20,000 PIs daily• Since May/2010 this app was downloaded over 59,000 times

„Mac Tipp“• A full collection of all Mac-Tips pocket fomatedt for only 2,39 Euro in iTunes Store• iPhone-App „MacTipps“ provides 750 Tips for Mac-OS X, Hardware, Software and

the iPhone in well sorted database

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Macwelt on the iPad

Macwelt - Apps

• August 2010 our Macwelt portfolio is online on the iPad• already 59,000 downloads of our free app (for download the print copies)• In Austria and Switzerland Macwelt app is on first position of all over 29,000 digital

issues are sold via the iPad (10/11)• 1.033 new Macwelt subscribers via iPad (10/11)• Sponsoring of the complete iPadversion of Macwelt • linkage and tracking possible!• Per month 50,000 download kiosk hits• downloads reading excerpts: 4,5 more as print copies

Macwelt Events

Making Apps ad Developer Days

www.makingapps.de is our business-portal for german speaking app-developer. There the app community finds the newest information and know how for developing apps, there is localized a job market and a schedule of events.

Developer or publisher can register in our Who-is-Who list as. This service will help to arise the biggest database for app developing and publishing. It is also possible for developers to post their own projects and events. We want to create a platform for ongoing exchange.

Several times a year www.makingapps.de will arranged workshops under our label „making apps developer days.

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Circulation analysis/ Services

In individual tests, the Macwelt Test Centre awards marks as „Testsieger“ (test winner), „Preistipp“ (price tip), „Qualitätstipp“ (quality tip). The test logos are available for downloading in various formats from the Macwelt logo service at www.macwelt.de/_media. These are intended to use for your own advertising purposes. Tests and their test logos published online on macwelt.de are available on request.Contact: Bernadette Jochum, Phone: +49/89/360 86-770, E-Mail: [email protected]

Media services

Media Services online

Macwelt

Macwelt online media services offer the latest information to advertising custo-mers and media decision-makers. These include among others:

Macwelt topics and schedules• tarif calculators• prices• performance data• advertising booking options• market research• information on marketing services• market and media links

Adress: http://media.macwelt.de/mediadaten

Editorial rating awards

Rate card 2012 Hotline: +49/89/360 86-770

E-Mail: [email protected]

IVW-Meldung 3. Quartal 2011

Circulation 36.260

Sold circulation 35.781

Subscribers 20.762

Retail-Sale 14.775

Retail-delivery 38.489

Reader circle 235

Miscellaneous 9

Printed circulation 62.368

Internationale Ausgaben der Macwelt / Macworld erscheinen in:

Australia Norway

Germany Austria

United Kingdom Puerto Rico

Indonesia Sweden

Italy Switzerland

Canada Spain

Mexico USA

IDG is publising worldwide over 300 magazines. 175 of our magazines are part of our portfolio about Computerworld/Infoworld, PC World; Macworld and Network World.100 Million people use and read this magazines. Our media house is also very successful providing Internet-services. 450 Internet-Sites from 80 countries, web-only-services are also available in the internet.

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Market research

Since 15 years the only Mac- and Publishing-market specialised market surveyBrand study divided in hard- and software categories as well as entertainment and home cinema periphery. 15 product categories in 2010: as printers, displays, DTP software and many moreAbout 3,000 participants of Macwelt readers and online users are benchmarking all brands in selected categories using a highly specialized questionaire. Macwelt readers are reviewing the brands in: quality, prices and consumer contentment f.e. profil of consumers, process of purchasing will become more transparent.

Product sectorDisplay • External HDD • Laser printer • Multifunctional printers • ISP • Smartphones • Digital cameras • Soundsystem • Headphones • Navgation • Business software • DTP • Image editing software • Virtualisation • TV with Mac

Macwelt target groups analysisMacwelt reader Brand Awareness 2011 Macwelt is focusing all mac user from beginners to experts:• 20% of macwelt readers are well educated* and 50% have a university diploma• 11% are female and 89% male• 42% are employees or civil servants*• 34% have a household income appr. Over 2.000 Euro• 28% are very high skilled in Computersciense• 57% are experts in information technology*• 38% are experts in the sction of entertainment assets• 26% use usually several times a week our online portfolio on www.macwelt.de*• 64% are trained and have high sophisticated skills*• 60% buy new IT products when published (Source: BA 2011)

Die Macwelt.de-User • 46% use the internet regularily• 54% are technical consultants in their business units• 73% buy online software and 81% buy hardware online• 30% plan to spend 500 Euro on IT equipement• 45% use the internet to gain information (Source: W3B 31. Welle)

Age of der Macwelt-Leserup to 19 Jahre 2%20 – 29 years 5%30 – 39 years 14%40 – 49 years 33%50 – 59 years 26%60 – 69 years 16%70 years and more 4%

Free of charge: Brand Awareness 2011 Market research

Internal editorial marketresearchPeriodical reader polls about use and behaviour is part of

research studies as W3B 2011 and der AGOF

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IDG-Combos 2012

Pay less! This expand your coverage! IDG combos 2012

According to the combo rebate you get a frequency discount. Sie erhalten bei Kombibuchungen zusätzlich zum Mengenrabatt einen Kombinationsrabatt nach folgender Staffel*:

Number of IDG Publications: 2 3 4 5 all IDG-TitlesCombo rebates: 5% 6% 7% 8% 20%

Print – Your advantage in booking the IDG Combos

Konditionen• Combine our advertising bookings with the same advert formats and volumes in two consecutive months*.*

• Motif and image changes are possible.

• Save up to 20% with our combination discount and use our volume discounts.

• SBooking that are already been invoiced for individual titles cannot be converted into combinations retrospectively

• Weitere Informationen über die Erstverkaufstage aller Titel und kombinierbare Erscheinungsintervalle erhalten Sie bei Ihrem Mediaberater oder finden Sie online unter www.macwelt.de/mediadaten.

Online – Your advantage in booking combos

Conditions• Combine our online ads in the same mount

• Motif and image changes are possible

• Billing by CPM and number of impressions per site minimum: 2.000 Euro netto after AE and rebate

• Sparen Sie mit dem Kombinationsrabatt bis zu 20%

• Combination and volume discounts will be invoiced consecutively, not additive.

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General Terms of Business for Advertisers

1. Order1.1 An order within the meaning of the following General Terms of Business

shall be deemed to be the agreement governing publication of one or several advertisements of a Client for the purpose of dissemination in magazines. The General Terms of Business of IDG Media shall also apply accordingly to orders for third-party supplements such as tip-ins, bound inserts or other inserts, provided they are suitable for publication and distribution. Any digression from these Terms of Business shall not be effective unless made in writing. No terms and conditions of the Client to the contrary shall apply, even if IDG Media does not object in a given instance.

1.2 The order shall not be effective until accepted by written order confirmation, unless agreement on the conclusion of contract has been reached in a different manner, especially before written confirmation of the order.

2. Execution2.1 There shall be no entitlement to inclusion of advertisements in particular

issues, particular editions or at particular places in the publication. IDG Media will be free to position an advertisement in an appropriate place, unless its placement has been agreed for a particular issue, a particular edition and a particular place in the publication provided that the print material is supplied to IDG Media in good time. IDG Media will otherwise be entitled to position it in a suitable place in a different issue. Exclusion of competitors is not possible. In the case of classified advertisements IDG Media guarantees that they will be printed in the relevant classified section, without this requiring explicit agreement.

2.2 If the Client is granted the right to order individual advertisements within the purview of an Agreement, the order is to be executed within one calendar year after the conclusion of agreement if nothing else is agreed during the term of the master contract.

3. Right of Refusal3.1 IDG Media reserves the right to turn down advertising and supplement orders

– including individual advertising texts and supplements in the case of master contracts – on grounds of content, origin or technical form in compliance with standard principles of IDG Media materially justified by customary practice in the industry, if their content violates the law, infringes regulations of the authorities or offends common decency or their publication is deemed to be unreasonable for IDG Media. To this extent, IDG Media may withdraw from orders already confirmed – including from individual part-orders based on master contracts – if it is not until after conclusion of the Agreement that IDG Media becomes aware of the content, origin or technical form of an order that would have entitled it to reject the same. Moreover, orders of supplements will not be binding on IDG Media until after presentation of a sample of the supplement and its approval.

3.2 No supplements, whose format or getup give the reader the impression of their being an integral part of the magazine or which contain third-party advertisements, will be accepted. The Client will be notified of rejection of the order without delay. Any advertisements, which on account of their artistic design are not recognizable as advertising, will be clearly marked by IDG Media with the word “advertisement”.

4. Delivery of Print Material4.1 The Client shall be responsible for the timely delivery of faultless print material

or supplements. The Client shall, when so required by IDG Media, immediately replace any print material that is visibly unsuitable or damaged. The costs of producing ordered print material as well as of major changes to originally agreed versions which are requested by the Client or are attributable to the Client on account of the technical quality of the print material supplied, shall be borne by the Client.

4.2 Where any defects in the print material are not immediately recognizable, but only become apparent during the printing process, the Client shall not be entitled to file any claims in case of inadequate printing. Print material will be returned only at the express wish of the Client. The obligation for safekeeping ends three months after the last publication. IDG Media will have no obligation to examine the content of advertisements and their legal admissibility.

5. Proofs Proofs will be supplied only on express request; the Client shall bear respon-

sibility for the correctness of the returned proofs. IDG Media will consider only those corrections by the Client that are notified to it within the period set on dispatch of the proof.

6. Warranty6.1 In the case of bilateral mercantile transactions, the Client is obliged to notify

possible defects immediately after the placement of the advertisement, after they have come to his attention or on discovery. In the case of a failure to fulfil the requirement to give notice of defects the placement of the advertisement shall be deemed as approved.

6.2 In the case of wholly or partially illegible, incorrect or incomplete printing of an advertisement attributable to IDG Media, the Client shall be entitled to subsequent performance through placement of a make-good advertisement free from any defects, however only to the extent to which the purpose of the advertisement was impaired. Should IDG Media fail to meet this obligation within a reasonable fixed period or if the makegood advertisement is also defective, then the Client may in the case of single advertisements demand reduction of the remuneration or withdraw from the Agreement; in the case of master contracts the Client may only demand reduction of the remuneration relating to the defective partial service.

6.3 In the case of errors of any type whatsoever resulting from transmission by telephone, IDG Media will not be liable for the correctness of the acceptance of the order.

7. Liability7.1 IDG Media will be exclusively liable for damages arising from intent, gross

negligence and missing guaranteed properties. In all other instances, IDG Media will be liable only in the event of breach of a substantial obligation, or upon delayed performance or owing to impossibility of performance, for damages whose occurrence had to be reasonably expected at the time of the conclusion of the Agreement, not, however, for damages that have arisen fortuitously or indirect damages or consequential damages.

7.2 Liability with respect to businessmen for gross and ordinary negligence, in the case of vicarious agents who are not statutory agents or senior executives, also in the case of intent, is limited to the customarily and typically foreseeable damage in such cases as cannot be controlled by the Client. With negligent breach of a substantial obligation the liability of IDG Media will be limited at the utmost to the amount of the agreed remuneration.

7.3 Statutory liability for personal damage and in accordance with the German Product Liability Act remains unaffected, IDG has the option of the plea of contributory negligence.

7.4 The Client is entitled only to claim damages from IDG Media owing to defects to the extent that IDG is liable under Articles 276, 278 BGB (German Civil Code).

7.5 Insofar as IDG Media is obliged to pay damages it shall treat the Client as if the Agreement had not been concluded; damages owing to non-performance are excluded.

8. Terms of Payment8.1 If the Client does not make an advance payment, any invoices and voucher

copy will – if so agreed – be sent forthwith, but where possible within 14 days of publication of the advertisement. The prices of the advertisements will be based on the relevant valid price list. In the event of any changes, the new conditions will in the case of price reductions also apply immediately to current orders, and in the case of price increases one month after notification of the respective valid conditions in the imprint or other suitable place in the magazine. In the case of a price increase the Client has the right to withdraw from the Agreement. The Client is obliged to exercise this right within 5 working days after receipt of the information of the price increase. The price will be due immediately on publication of the advertisement and payable within 20 days of receipt of the invoice, unless any other term of payment or advance payment is agreed in a given instance. Where the time of receipt of the invoice is not certain, the Client – provided it is not the user – shall be deemed to be in default no later than 20 days after the due date and publication of the advertisement.

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General Terms of Business for Advertisers

8.2 In their contracts with, and offers and invoices to, the advertisers, advertising agencies and other advertising brokers are obliged to adhere to the price lists of IDG Media.

9. Discounts9.1 Any discounts for early payment will be granted as provided in the price list.

Any agreed or granted discounts for the placement of several advertisements or on conclusion of master contracts will apply only if the respective quantity and time frame are adhered to. Failure to comply with the agreed quantity or the time frame will entitle IDG Media to subsequently charge the discount in proportion to the difference between the discount granted and that cor-responding to the quantity actually purchased.

9.2 The application of a group discount to subsidiaries shall be subject to written proof of a capital tie-up at a minimum rate of 50%. Any remuneration granted by IDG Media for the procurement of business may not be passed on by the Client either in whole or in part.

10. Default of Payment10.1 Should the Client be in default with a payment, IDG Media will be entitled

to demand without prior notice default interest until receipt of the payment pursuant to Art. 288 Para 2 BGB (German Civil Code), or pursuant to Art. 288 Para 1 BGB and to charge collection expenses.

10.2 If IDG Media learns after conclusion of the Agreement that its pecuniary claim against the Client is jeopardized by lack of solvency on the part of the Client due to its poor financial circumstances then IDG Media may - notwithstanding any payment agreements - demand advance payment for any placements already made, immediate payment of any outstanding invoices, even if not yet due, reject further placements of advertisements or withdraw from the Agreement.

11. Voucher Copy In the case of advertisements, IDG Media will, by special agreement, supply

a voucher copy with the invoice. Depending on the type and scope of the advertising order, excerpts from the advertisements, tear sheets or complete voucher copies will be supplied. If it is no longer possible to procure a voucher copy, a legally binding certificate from IDG Media on the publication and dissemination of the advertisement will be provided in its place.

12. Keyed Advertisements In the case of keyed advertisements, IDG Media will exercise the due prudence

of a businessman with respect to the safekeeping and timely forwarding of offers. Registered letters, express letters and other forms of delivery and com-munication will be forwarded by IDG Media only by normal mail. The replies to keyed advertisements will be kept for 4 weeks. Any communications which cannot be delivered in this period will be destroyed.

13. Defaults in Performance IDG Media will not be liable for any performance delays arising as a result

of force majeure, strike, lock-out, business disruptions or other equivalent events. After cessation of such an event, IDG Media may publish advertisements in the next possible issue of the printed publication or it may withdraw from the Agreement in whole or in part. To this extent, the Client shall not be entitled to claim any damages.

14. Privacy Policy14.1 IDG Media gives its assurance that the order will be executed exclusively

in accordance with the provisions of the Federal Data Protection Act (Bun-desdatenschutzgesetzes, BDSG) and other legal regulations relating to data protection. The personal data provided by the Client as part of the execution of the order, especially the placing and the processing of the order, will be stored in a machine-readable manner, processed and used exclusively for this purpose, unless the Client has consented to another type of use, as well as for the purpose of invoicing and remuneration.

14.2 The Client authorises IDG Media to acquire, process, store and use its personal data within the scope of the order placing and processing insofar as this is necessary to carry out the placement of the advertisement and the respective invoicing. IDG Media is furthermore authorised to access the personal data relinquished to it for the maintenance of its working condition. To this extent IDG Media guarantees that it will treat the data relinquished to it as confiden-tial.

14.3 The Client may at any time view free of charge its personal data stored with IDG Media. The Client may address an inquiry in writing to IDG Media for this purpose.

14.4 Within the purview of the statutory data protection regulations IDG Media undertakes to use the Client’s data known to it from the mandate relationship, unless the Client has consented otherwise to IDG Media making further use of these data, exclusively for the fulfilment of the purposes of these General Terms of Business, to preserve the confidentiality of the data and to enjoin its employees to observe the same secrecy in accordance with the legal require-ments.

15. Granting and warranty of rights In placing the order the Client gives its guarantee and assurance that it is the

unqualified holder of all exploitation rights in the advertisements that are required for the placement of the advertisement. The Client shall to this extent indemnify IDG Media against any and all claims of third parties that may arise from the violation of legal regulations.

In cases of dispute the Client undertakes to indemnify IDG Media from the costs of a necessary legal defence and to support it with all necessary information and documents in a legal defence with respect to third parties.

16. Place of Jurisdiction and Applicable Law The place of jurisdiction and performance shall be Munich, where IDG Media is

domiciled, if the Client is a qualified businessman, if it has no general place of jurisdiction in Germany, it has moved its place of domicile or place of habitual residence after conclusion of the Agreement to somewhere outside the territory covered by the law, or if its place of domicile or place of habitual residence is not known at the time when legal proceedings are instituted. Otherwise the general place of jurisdiction of the Client shall apply. The laws of the Federal Republic of Germany shall apply to the exclusion of UN purchase law (CISG).

17. Final Provisions17.1 All information, consents, communications or inquiries about these Terms of

Business are binding only in writing. Dispatch by e-mail is equivalent to the written form. In the case of dispatch by fax or e-mail the date when this is received by the other partner respectively is relevant.

17.2 The General Terms of Business and any other written agreements will retain their validity, even if any individual provisions should prove to be invalid. The provision in question shall then be construed in such a manner as to achieve as far as possible its originally intended commercial and legal objectives.

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IDG Overall Portfolio