Results Flexibility Engagment Campaign @ Continental

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Future Work - Flexibility Engagement CampaignFor people, with people – review & resultsSep 5th – Dec. 20th 2016

Harald Schirmer Leadership and Organizational Development

PublicFlexibility Engagement Campaign

Employees’ needs are diverse, which calls for flexible working conditions if Continental is toremain an attractive employer.

At the same time digitalization is creating new opportunities for flexible and individual working hours and workplace models, making it possible for employees to choose the time and place that enable them to put their abilities to best use.

Our Flexibility at Continental

May 1, 20232Harald Schirmer, © Continental AG


› Introduce our flexibility approach & actively ask for feedback

› use the power of global diversity = better decisions

› exemplify future opportunities by promoting role models

› leading organizational change bytransparency, appreciation and involvement

› Provide training for giving feedback as well as digital communication & collaboration via repeating circles

Our mission and goalFinding answers together: collective intelligence and flat networks


provide training

exemplifyintroduce

leading change


Three main topics with global minimum standards:


Mobile Work Part Time &Flextime Work: Sabbatical:


To cover more than 90% of our global team members:



› 1 community moderator

› 5 video interviews

› 4 audio feedbacks

› 4+ team members incl. legal team

› 11 speakers including executive board

› 11 questions asked

› 16 weeks duration

› External partner: Transformationswerk.de

Facts Input:



› Everyone involved (HR Executive Board, Works Council, Project Team for roll out & our Employees) shared their great appreciation of this new approach

› “We did not expect such a positive & constructive atmosphere”

› “The discussions and feedback really improved our quality”

› “We gained very concrete and relevant insights”

› “The impact on this open campaign could be experienced on multiple levels”

Quality result feedback:



Quantity result: 681.175 “actions” (contributions, comments, likes, views, votes)


43.644wiki visits

45 comments268 likes

11.132community members 87.124

blog visits52 articles

230 comments 1.175 likes

197.773file downloads

816forum reply’s

8 forums65 topics

2.353 likes

37valuable ideas35 comments

384 votes7.568 views


Great People Culture … values driven discussionsOur trust & transparency completely payed off!


zerobashing, complaining, negative comments

PublicFlexibility Engagement Campaign May 1, 2023

10Harald Schirmer, © Continental AG

Troy : (PROJECT LEADER)

"[…]The ideas behind the campaign, were incredible, but the video engagement really left me with a feeling of the great culture of Conti.

It separates us from our competitors, and makes us better.I see that we are committed to our employees."



Angel: (SALES ADMINISTRATOR)

"As an employee, it made me feel as though my voice was being heard, that my opinion mattered. […]"



Florian: (WORKS COUNCIL)

"New ways of working and workplaces are no longer just the trials of the innovators and early adapters."



Helen: (Australia)

This is a really exciting step forward.



Martina: (SENIOR EXECUTIVE)

"Devices can be switched off, mailboxes can be shared, knowledge can be documented, and also managers can be educated :-)

New ways of working require new agreements among people and their leaders - this is the "price" we need to pay for our new flexibility."



Nicole: (HEAD OF BUISENS UNIT HR)

[…] Friends and neighbors […] are enthusiastic about the opportunity that Conti provides to us as a family and could not imagine this would work in their companies."



Jan: (BELGIUM)

Good to see this support from the top and the sense of urgency to adapt to the rapidly changing environment and the new normal.



Hema: (INDIA)

These initiatives are definitely new age HR practices which will help us in becoming the preferred employer.



Matthias: (SENIOR EXECUTIVE)

"[…] Flexibility means something different for everyone, so the specific set up has to be jointly agreed between colleagues and leaders to make it work for the team."



Xia: (SHANGHAI)

I was so excited when i saw" flexibility", I am looking forward to stepping forward, that means more efficiency, more creative, and more trust.



Annette: (LEADER)

"I can only confirm how valuable this time off was both for me personally and for my professional development — and fully support to make this offer broadly available!

Don't dream it — be it!"



Alessandro: (ITALY)

This initiative is a great idea.


and we just got started…


Results Flexibility Engagment Campaign @ Continental

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Transcript of Results Flexibility Engagment Campaign @ Continental