2011

REVIEWHK

禁止拖網捕魚：海洋將回復生機The trawling ban: here comes the neighbourhood

保育 ConservaTion 生態足印 FooTprinT 教育 eduCaTion

世界自然基金會 香港分會年度報告

WWF-HonG KonG annual revieW

© 1986 熊貓標誌WWF，® “WWF”是世界自然基金會的註冊商標

© 1986 Panda symbol WWF ® “WWF” is a WWF Registered Trademark香港灣仔軒尼詩道一號熙信大廈10樓1002室世界自然基金會香港分會。電話:(852) 2526 1011，

傳真：(852) 2845 2734，電郵：wwf@wwf.org.hk

WWF-Hong Kong, Suite1002, 10/F, Asian House, 1 Hennessy Road, Wanchai, Hong Kong. Tel: (852) 2526 1011, Fax: (852) 2845 2734, Email:wwf@wwf.org.hk

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Why we are hereTo stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony and nature.

Why we are here

wwf.org.hk

To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

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世界自然基金會總會於1961年成立，本著人類與大自然可和諧共存的使命，現已成為全球具有領導地位的保育組織之一。近五十多年來，世界自然基金會與各國政府、其他非政府組織和私營界別建立了不少國際性的夥伴關係，並啟發每個人都可以用行動帶來改變Founded in 1961 with a mission to build a future where humans can live in harmony with nature, WWF has since forged unprecedented global partnerships with governments, other NGOs and the private sector, and has inspired individuals to take action and make a difference.

2011年是世界自然基金會香港分會成立30週年。自1981年起，我們孜孜不倦地透過生態足印、保育及教育項目，締造生生不息的地球WWF-Hong Kong was founded in 1981. For the past 30 years, we have worked tirelessly to deliver solutions for a living planet through conservation, footprint and education programmes in Hong Kong and across the region

「地球一小時」是全球最大型的自發性環保行動， 在2011年就吸引超過270萬名港人參與，承諾採取可持續發展的生活模式WWF’s Earth Hour is the biggest voluntary environmental action in the world. In 2011, the event attracted more than 2.7 million participants in Hong Kong pledging to adopt a sustainable lifestyle

研究顯示，在禁止拖網捕魚後，如政府能通過禁止在海岸公園內進行商業捕魚，預計只需約五年時間，體型較大的魚類數量，如石斑及黃花魚，會大約上升40至70%It is estimated that five years after the implementation of the trawling ban—provided the government also bans commercial fishing in marine parks—populations of larger fish, such as groupers and croakers, will have surged by 40 to 70 percent from their current levels

封面 CovER: © AdAm minu刊物在2011年12月由世界自然基金會香港分會出版。任何全部或部分複印，必須引述出版機構為版權持有人。

©文本和圖片：2011年世界自然基金會香港分會保留所有版權Published in December 2011 by WWF-Hong Kong. Any reproduction in full or in part must mention the title and credit the above publisher as the copyright owner. ©Text and graphics: 2011 WWF-Hong KongAll rights reserved

目錄 COntent重點數字 2WWFbytheNumbers

年度大事表 4HighlightsOfTheYear

主席的話 6Chairman’sMessage

CEO的話 7CEO’sMessage

項目簡介 8Introduction

保育 10Conservation

生態足印 26Footprint

教育 34Education

亞太保育發展策略 40TheAsiaPacificGrowthStrategy

財務摘要 42Financials

員工管理及機構管治 46StaffManagement&CorporateGovernance

嗚謝 48Acknowledgements

2WWFAnnualReview2011

締造生生 不息的地球PrOviding SOlutiOnS fOr a living Planet

世界自然基金會香港分會繼續不遺餘力地推動保育工作，成績有目共睹。以下數字是今年的重點。WWF-HongKonghadabusyyear,successfullyhittinganumberofconservationtargets,andenjoyinggrowthinvariousareas.Thefollowingfiguresshowcaseafewoftheyear’shighlight.

1

335

個人改變微小的生活習慣，加起來就能扭

轉氣候變化危機

personmakingsmalllifestylechangesisallittakestomakeourplanetmovetowardssustainableliving

位區內的濕地經理和保護區職員受惠於我們的

濕地管理培訓計劃和考察團

wetlandmanagersandreservestafffromtheregionbenefitedfromourwetlandtrainingprogrammesandstudytours

418間公司/機構支持我們的工作

corporationsandorganisationssupportourwork

3

29,788

65,000+165,112

2,700,000+

小時是本會義工和實習人士貢獻給

保育和教育工作的時間

servicehoursdonatedbyvolunteersandmentees

18,182人到訪本會管理的米埔自然保護區

peoplevisitedMaiPoNatureReserve,managedbyWWF

名個人捐款者

individualfinancialsupporters

名學生受惠於本會的外展和中心教

育項目

studentsbenefitedfromWWF’soutreachandcentre-basededucationprogrammes

名市民支持本會保育工作

peoplesupportWWF’sconservationinitiatives

名香港人參與地球一小時，表達他們對

實踐可持續生活的承諾

peopleinHongKongshowedtheircommitmenttowardsasustainablelifestylebyparticipatinginEarthHour

24,286

4WWFAnnualReview2011

Jul• 世界自然基金會將7月29日定為「老虎

日」，並推出「拼出老虎光明未來」

網上籌款活動，為中國的老虎保育工

作籌款。本會的全球目標是希望在

2022年，野生老虎的數目較現時增加

一倍。

Declaring29July“TigerDay”,WWFlaunchedtheSavetheTigeronlinefundraisingevent,raisingfundstosupportourtigerconservationworkinChina.WWF’sglobalgoalistodoublethepopulationofwildtigersby2022.

• 舉行「生態環境破壞地圖—捍衛鄉郊

監察環境」圖片展，揭露大浪西灣及

其他鮮為人知的本地環境破壞個案。

The“WallofDestruction—SafeguardOurCountryside”photoexhibitionwasheld,showcasingtheTaiLongSaiWanincidentandsuccessfullybringingattentiontootherlesser-knowncasesofenvironmentaldestructionaroundHongKong.

aug• 本會首個為香港度身訂造的碳足印計

算器推出三週年，共吸引近7,000名市

民瀏覽該網站，計算日常的個人碳足

印；數據顯示港人的個人平均碳排放

量為13.44噸。

ThirdanniversaryofWWF’slaunchofthefirstHongKong-specificonlinecarbonfootprintcalculator.Almost7,000peoplehavevisitedthesitetodateandmeasuredtheirindividualcarbonfootprint,whichstoodatanaverageof13.44tonnesperpersonperyear.

SePt• 推出「向魚翅說不」項目，呼籲社會各

界避免在任何場合食用魚翅及其產品。

The“SayNotoSharkFin”campaignwaskickedoff,urgingallsectorsacrosssocietytoavoidtheconsumptionofsharkfinateveryoccasion.

• 推出「氣候見證人」項目，邀請城中

各界倡議環保的名人參與，向公眾解

說氣候變化的危機。

The“ClimateWitness”programme,involvingsomeofthecity’smostprominentgreenadvocates,waslaunchedtohelpthepublicbetterunderstandtheconsequencesofclimatechange.

OCt• 發表《地球生命力報告2010》，顯示熱

帶地區物種數目銳減，而人類對自然

資源的需求卻急劇上升。

The2010LivingPlanetReportwasreleased,showingthatpopulationsoftropicalspeciesaredroppingalarmingly,whilehumanity’sdemandsonnaturalresourcesareskyrocketing.

• 發起「反對政府盲目增加核電」請願

行動，促請香港政府優先落實能源效

益措施，避免增加核電供應。

WWFlaunchedthe“SayNotoNuclear”petition,urgingtheHongKonggovernmenttoimplementgreaterenergyefficiencymeasurestoavoidtheincreaseduseofnuclearpower.

• 於米埔舉行「步走大自然」活動，吸

引超過3,000名市民參與，認識保護地

球生物多樣性的重要性。

Morethan3,000natureloversjoinedWWF’sWalkforNatureatMaiPo,learningabouttheimportanceofpreservingtheEarth’sbiodiversity.

nOv• 米埔自然保護區錄得寒帶森林豆雁首

次在香港出沒。

TheTaigaBeanGoose(Anser fabalis middendorffii),aspeciesofgoosenewtoHongKong,wasrecordedattheMaiPoNatureReserve.

• 舉行能源政策研討會，讓公眾就核能

和節能等議題進行討論。

TheEnergyPolicyForumwasorganised,presentingaplatformforpublicdiscussionsonnuclearsupplyandenergyconservation.

• 舉行低碳辦公室計劃（LOOP）標籤

計劃頒獎典禮，表揚60間積極參與的

公司，並頒發LOOP標籤認證予14間

企業。

TheLow-carbonOfficeOperationProgramme(LOOP)awardspresentationceremonywasheld,celebratingthe60companiesthathadjoinedtheprogrammeandawardingtheLOOPlabelto14corporations.

deC• 推行「氣候變化」教師專業發展計

劃，提升中學教師對氣候變化的認

識，協助教師推行相關的教學活動。

TheClimateChangeTeacherProfessionalDevelopmentProgrammewasinaugurated,helpingsecondaryschoolteachersdelivermorerelevantandinterestingclimatechange-relatededucationactivitiesbyenhancingtheirknowledgeandcapabilities.

• 衛星追蹤系統監察野鴨從米埔往返繁

殖地的遷徙情況，其中一隻裝上追蹤

器的野鴨返港，揭示其由2月至12月的

萬里長征過程。

OneoftheduckssatellitetrackedfromMaiPotomapthemigrationofHongKong’swildducksreturnedtothecity,revealingitsepic10,000kilometresmigration,whichlastedfromFebruarytoDecember.

世界自然基金會年度大事表WWf HigHligHtS Of tHe Year 2010

5

Jan• 藍鰭吞拿救星行動呼籲個人及餐廳停

止食用或供應藍鰭吞拿魚。

TheBluefinSaverCampaignsolicitedindividualpledgesandurgedrestaurantsnottoserveorconsumebluefintuna.

• 發表《香港生態足印報告2010》，揭

示港人耗用天然資源的程度遠超過地

球可承載的能力。若全球人類以港人

的模式生活，將需要2.2個地球的資源

才可以支撐。

TheHongKongEcologicalFootprintReport2010wasreleased,revealingthatHongKongpeoplearelivingwaybeyondwhattheEarthcansustain.IfeveryoneintheworldlivedasimilarlifestyletoHongKongpeople,wewouldneed2.2Earthstoprovideuswithenoughresources.

feb• 舉行第18屆香港觀鳥大賽，籌獲約港

幣100萬元善款支持米埔自然保護區

的保育工作。

The18thannualBigBirdRacewasheld,raisingaboutHK$1millionforconservationworkintheMaiPoNatureReserve.

Mar• 推出My Baby Shark計劃，旨在推動

鯊魚保育，並為本會的保育計劃籌募

經費。

The“MyBabyShark”programmewaslaunchedtohelpspreadthesharkconservationmessageandraisemoneyforWWF’sconservationprogrammes.

• 有270萬港人參與「地球一小時2011」熄燈行動。調查顯示，84%參加者願

意延續「地球一小時」精神，繼續實

踐可持續生活模式。

2.7millionpeopleinHongKongparticipatedinEarthHour2011:84percentofparticipantssurveyedsaidtheywould“Gobeyondthehour”andadoptamoresustainablelifestyle.

aPr• 在米埔自然保護區內錄得最少58對

黑翅長腳鷸繁殖，是歷年最多的繁殖

數目，打破2007年發現31對的舊紀

錄，而今年的數目更差不多是當年的

一倍。

RecordnumbersofBlack-wingedstiltswereseenbreedingintheMaiPoNatureReserve.58pairswerefound,nearlydoublingthepreviousrecordof31pairsin2007.

MaY• 立法會於2011年5月18日通過禁止在

香港水域進行拖網捕魚，乃海洋保育

的重要里程及本會的重大勝利；法例

將於2012年底正式實施。

InamomentousachievementformarineconservationandahugesuccessforWWF,theLegislativeCouncilpassedlegislationbanningtrawlinginHongKongwaterson18May2011.Thebanwillstartattheendof2012.

• 推出互動環保網站WWF Kids

（wwf.org.hk/kids），讓兒童透過有趣

的方式了解時下的自然保育議題，拉

近兒童與大自然的距離。

TheWWFKidsinteractivewebsitewaslaunched(wwf.org.hk/kids),bringingchildrenclosertonature.Thiseco-friendlywebsitehelpschildrenlearnaboutcurrentnatureandconservationissuesinafunway.

Jun• 推出「米埔網上遊」平台

（wwf.org.hk/virtualmaipo），讓世界

各地的市民都能安坐家中，欣賞這片

世界級拉姆薩爾濕地。

TheMaiPoVirtualTourwaslaunched(wwf.org.hk/virtualmaipo),givingpeopleallovertheworldachancetoappreciatethebeautyofthisworld-famousRamsarsitefromtheirownhome.

2011

6WWFAnnualReview2011

AsyouwilllearninourAnnualReview,2011hasbeenayearofoutstandingachievementsforWWFinHongKongandSouthChina.Ourworkandsuccessesaredrivenbyamissiontoencouragemankindtoliveinharmonywithnature.Theoverarchingthemeofourconservationandeducationstrategyisengagement.

WWF-HongKongprovidesscience-basedsolutionstoourenvironmentalchallenges,whethertheyarewetlandhabitats,climatechange,ortheestablishmentofsustainablefisherypolicies.Tohelpusfindthosesolutions,wecalluponthescientificresourcesoftheWWFglobalnetwork.

Theproblemsofconservationcannotbesolvedinisolationbutmustbeaddressedalongsidetheissuesofhumanaspirationsanddevelopment.WWFfirmlysupportstheprinciplesofsustainabledevelopment,andhumankind’srighttoenjoythebenefitsofthatdevelopment.However,changinghumanbehaviourhasgivenrisetoahostofenvironmentalchallenges.Weaddresstheseproblemsthroughourextensiveeducationprogramme,whereweencouragestudentsofallagestobecognisantoftheimpactoftheirconsumptionpatterns;tomakewisechoicesnotwastefulones.GlobaleventssuchasEarthHourraisethepublic’sconsciousnessofhowindividualactionstakeninconcertwithotherscanmakeamajordifferencetomankind’secologicalfootprint.

WWF-HongKonghasaclearlydefinedstrategytobringabouthigh-qualityconservationoutcomes.Thekeyistoidentifyviablescientificsolutionstoparticularenvironmentalproblems.Thecriticalpathinourstrategyistheengagementofthosesectorsofoursocietythatcanfacilitatethenecessarychangestoconservetheplanet’sresources.Wealsoinvolvethosewhoaredirectlyaffectedbyanyprotectionpolicies,ensuringthataspectssuchasalternatelivelihoodsareattendedto.Aperfectexampleofthisdesiredhigh-qualityconservationoutcomeisourrecentsuccesswiththetrawlingban.

Ourstrategyalsoembodiesanelementofadvocacytoraisepublicandgovernmentalawarenessoftheproblemanditssolutions.WWFavoidsaconfrontationalapproachbecausefartoooftenthisdisengagesthepartieswhocanprovidethebestsolution.Werecognisetherewillbedisagreement,butourintentionsarenottothwartdevelopmentortheuseoftheplanet’sresources,rathertoensurethatweasaspeciesundertaketheseactivitiessustainably.ThisemphasisisthefocalpointofWWF-HongKong’seducationstrategy.

Mankindhastheintellectualcapacitytosolveourenvironmentalproblems.Mankindhasthetechnology.Mankindhastheresources.Allmankindneedsisthewilltodoso.Weaskthatyoujoinusinthisvitalmission.

T.C.H. Yang Chairman, WWF-Hong Kong

主席的話CHairMan'S MeSSage

從這份年報，可以得知本會於2011年在香港及華南地區

取得多項重大成就。本會的宗旨是鼓勵人類與大自然和

諧共處，並透過一系列保育和教育策略，積極推動各界

參與。

本會提供以科學為基礎的解決方案，以應對各式各樣的

環境挑戰，由濕地生境、氣候變化，到建立漁業可持續

發展政策等等。世界自然基金會全球網絡所提供的科學

資源，亦有助本會尋求相關的解決辦法。

保育問題與人類發展和實現願景息息相關，無法分割

出來獨立解決。本會支持可持續發展原則，亦肯定人類

有權利享受發展帶來的種種好處。然而人類的行為轉變

卻對環境帶來眾多挑戰。有見及此，本會推出一系列教

育項目，鼓勵不同年齡的學生反思其消費模式帶來的影

響，作出明智選擇，避免浪費；亦有地球一小時等全球

活動，提升公眾意識，證明把個人行動結集起來，便能

大大改變人類的生態足印。

本會有明確的策略，務求達致最佳的保育成效，其中關

鍵是針對個別環境問題，提供可行的科學解決方案。本

會的重點策略是動員能促進相關改變、確保地球資源得

到妥善保護的社會界別參與，連同受保育政策直接影響

的人士，令其訴求（如提供其他就業機會）能得到正視。

本會早前在禁止拖網捕魚上取得的成功，就是達致優質

保育成效的最佳佐證。

本會亦積極提升公眾或政府對環境問題及其解決辦法的

關注。本會避免採取對抗式的姿態，因這往往會導致能

提供最佳解決方案的團體拒絕參與。我們明白意見不一

是在所難免，本會並非意圖阻止發展或使用地球資源；

相反，我們致力確保人類是以可持續的方式進行這些活

動。這正是本會教育策略的核心價值。

人類擁有智慧去解決當前的環境問題。人類擁有相關的

技術。人類擁有資源。人類唯一需要的就是採取行動的

決心。本會誠邀你參與這項重要任務。

世界自然基金會香港分會主席

楊子信

7

Theachievementsofthispastyearhavebeenoutstandingintheircomplexityandmagnitude.TheyreflectthestrengthanddeterminationofWWF.Thestrengthliesinthetalentofourstaff,theprominenceoftheWWFbrand,andthestrategytoengageallsegmentsofsocietyinprovidingviablesolutionstoenvironmentalchallenges.Thedeterminationarisesfromthepassionofourpeople,thecombinedresourcesofWWFgloballyandtheunwaveringsupportofourdonorsandsupporters.

TheoutstandinghighlightoftheyearwasthebanningoftrawlinginallHongKongwaters.ThismajorachievementplacesWWFasthepremierconservationagencyinHongKong.Thebanistheculminationofsevenyears’intenseefforttogainacceptanceofthisviablesolutionbythefishermenandtheHongKonggovernment.The“tippingpoint”inthiscampaignwasthesubmissionofaWWFpetitioncontaining58,000signatures.Itwasthenthatourgovernmentrealisedthepubliccaredaboutthisvitalissue.

ThesecondoutstandingenvironmentalachievementwasthecompletionofourwetlandworkinHaifengandZhangjiangkouinsouthernChina.ThesetwoplaceswererecentlydeclaredRamsarsites,similartoHongKong’sMaiPoNatureReserve.WWFwasinstrumentalintheestablishmentofschoolsatbothsites,whicharemodeledontheeducationprogrammesatourMaiPoreserve.

EarthHourin2011wasagainabrilliantcommunicationscampaignwhichbroughttheworldtogetherinsupportofeffortstoreducetheadverseimpactsofwastefulconsumption.Apolltakenshortlyaftertheeventrevealedthatmorethan2.7millionpeopleparticipatedinHongKong.

OureducationalprogrammescontinuetosetthestandardforexperientiallearninginHongKong,especiallyouruniqueSTEPclimatechangeschoolprogramme,fundedbyTheSwireGroupCharitableTrust.WehavenowbeenapproachedbytheEducationBureautodevelope-learningteachertrainingprogrammesatMaiPo.

Therearemanyotheraccomplishmentscontainedinthisyear’sAnnualReview.TheseeffortscouldnothavebeenachievedwithoutthegenerosityofourdonorstowhomWWF,andwebelieveallHongKongcitizens,aregrateful.ThiswillbemylastAnnualReviewreportasIwillretireon30June2012.IthasbeenaprivilegetoworkwiththetalentedanddedicatedpeopleofWWFandtohavethesupportandencouragementofourmanydonors.IthanktheTrusteesandExecutivesofWWF-HongKongfortheopportunitytheygrantedme.

Eric Bohm CEO, WWF-Hong Kong

CeO 的話CeO'S MeSSage

論項目的複雜性或對社會的重要性，本會過去一年的

成就均令人鼓舞，並反映出我們的實力和決心。本會

的實力建基於員工的才能、組織的良好聲譽，以及能

動員社會各界應對環境挑戰的策略；我們的決心源自

團隊的熱誠、世界自然基金會全球網絡加起來的資

源，及捐助者和支持者的大力支持。

回顧過去一年，最重要的里程無疑是香港水域全面禁

止拖網捕魚。這項重要成就再次證明本會在本地保育

界的領導地位，經過七年的努力不懈，終於成功說服

漁民及香港政府不同部門接受此可行方案。事件的轉

捩點是本會向政府遞交得到58,000個市民簽名支持的請

願信，充份顯示公眾對這個重要議題的關注。

另一項顯著的環保成就乃協助完成於海豐及漳江口的

濕地項目。跟米埔自然保護區一樣，這兩個地區獲

《拉姆薩爾公約》列為「國際重要濕地」。本會以米埔

自然保護區的教育項目為模楷，協助兩個地區建設教

育中心。位於漳江口的教育中心於11月正式啟用，當

日福建省政府高級官員亦有撥冗出席。北京的中國國

家林業局亦與本會接洽，要求本會為內地濕地經理舉

辦更多特別的培訓課程，進一步肯定本會在濕地工作

方面的卓越成就。

「地球一小時2011」承接以往的浩大聲勢，集結全球

人民的力量，呼籲減低揮霍性消費造成的負面影響。

本會鼓勵全球逾4,000個城市共15億人一同行動，展示

對實踐可持續生活模式的決心。於活動後進行的一項

調查顯示，單是香港就有超過270萬人參與。

本會的教育項目成為本地體驗式學習的典範，獲太古

集團慈善信託基金贊助的氣候變化教育項目「STEP 可

持續生活模式教育計劃」是一個好例子。本會更獲教

育局邀請，於米埔為教師提供電子學習培訓課程。

今年的年報還記載更多重要成就。本會的工作能夠取

得成效，實有賴捐助者的慷慨支持，本會對此銘記於

心，深信香港市民亦會感激不盡。本人將於2012年

6月30日正式退休，這是本人最後一次參與撰寫年報。

能夠與本會有能之士共同獻身環保事業，本人深感榮

幸， 並再次感謝多位理事及董事提供的機會。

世界自然基金會香港分會行政總裁

龐毅理

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2010-2011年對本會來說是相當成功的一年。由禁止拖網捕魚，到地球一小時繼續取得成功，及多個教育及企業項目所獲得的廣泛支持，均令本會的保育地位進一步提升，並擔演愈來愈重要的角色。本會定必竭盡所能，為本地及全球面臨的嚴峻保育挑戰提供解決方案，締造人類與大自然和諧共存的未來。

2010-2011wasahugelysuccessfulyearforWWF-HongKong.Fromthebanontrawling,tothecontinuedgrowthoftheEarthHour,totheexcellentreceptionofourmanyprogrammesrangingfromtheeducationtothebusinesssector,ourprofilehasbeenraisedandourmandatestrengthened.Wewillbuildonthesesuccessesandcontinuetoprovidesolutionstotheseriousconservationchallengesfacingourhomeandourplanet—andintheprocesshelppeopleandnaturetothrive.

保育工作是本會的其中一個重要支柱。我們的工作不限於保護香港的海洋、淡

水和陸地生態系統，更積極應對生物多樣性及生境管理的問題。本會的項目成

為其他國家及地區，尤其是中國的重要參考例子。本會透過在香港及珠三角一

帶的活動，把保育項目擴展至其他地區，同時亦加強不同持分者、夥伴機構及

各地政府之間的連繫。

WWF’sconservationworkisoneofthepillarsofourorganisation.OurworknotonlyhelpstoprotectHongKong’smarine,freshwaterandterrestrialecosystems,andseekstofindsolutionstoproblemswithbiodiversityandhabitatmanagement,butalsoourmodelsserveasaninspirationtoothercountriesandregions,especiallyChina.ThroughouractivitiesinHongKongandthePearlRiverDeltaregion,WWF’sconservationprogrammeshaveextendedacrosstheborderandhavehelpedtostrengthentieswithotherstakeholders,partnerorganisationsandgovernments.

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無論是全球或在香港，人類消耗資源的速度已超出自然資源再生的能力。本

會積極鼓勵政府、企業、團體及市民重新檢視過度消費的行為，減低其生態足

印，實踐可持續的生活模式。過去一年，本會「惜用資源，接力地球一小時」

的倡議，以及「無翅宴會菜單選擇計劃」等項目均深受歡迎，有效向社會傳遞

這些概念。

Humansareconsumingmorethanwhatnaturecansustain,bothacrosstheglobeandhereinHongKong.WWFisleadingthewayinencouraginggovernments,businesses,groupsandindividualstore-examinetheirhigh-consumptionbehaviourinordertoreducetheirecologicalfootprintandachieveasustainablelifestyle.Overthelastyear,theinitiativeswhichaimtocommunicatetheseconceptshavebeenwell-received,fromEarthHour’s“GoBeyondthehour,consumewisely”advocacytotheever-growingAlternativeShark-freeMenuprogramme.

本會的可持續發展教育計劃（ESD）提供多元化的活動，由課堂報告到實地考

察具重要生態價值的本地濕地和海洋區域，透過親身參與趣味活動，培育年青

一代，推動他們實踐可持續生活模式，保護環境。今年，我們積極推出配合新

高中課程的教育項目，並進一步擴展米埔及海下灣海洋生物中心的導賞團。

WWF’sEducationforSustainableDevelopment(ESD)programmesrangefromclassroomprojectstofieldworkinsomeofHongKong’smostecologically-importantwetlandsandmarinesites.Throughreal-worldengagementandfunactivities,oureducationprogrammesharnessthepoweroftheyouthcommunitytopromotegreatercommitmenttoenvironmentalprotectionandsustainableliving.Thisyear,wehaveambitiouslyre-tooledourprogrammestofittheNewSeniorSecondarycurriculum,andwidenedthescopeofourexistingtourstoMaiPoandtheHoiHaMarineLifeCentre.

教育eduCatiOn

生態足印fOOtPrint

推動本地保育 為地球的未來努力Helping Hong Kong conserve our planet’s future

世界自然基金會是全球的保育先驅之一，致力應用先進的科學技術和

知識，保育珍貴的天然資源。本會的目標明確：建立人類與大自然和

諧共存的未來。要達成此一目標殊非易事，因為人類和商業利益很多

時會對環境造成影響。然而，憑藉堅定不移的決心和無間斷的努力，

終能平衡各方利益，跨過鴻溝。

WWF is one of the world’s leading conservation organisations. We work to preserve our precious natural wonders using the best scientific knowledge available, with one goal in mind: a planet where humans can live in harmony with nature. This goal is not easy to achieve, as the interests of people and business often seem at odds with what is best for the environment. However, with steadfast determination, persistence and hard work, these interests can often be balanced and gaps can be bridged.

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Once upon a time, Hong Kong boasted a thriving fishing industry. Today, after decades of intensive and unregulated fishing combined with pollution, reclamation, dredging and dumping, the marine biodiversity in local waters is heavily depleted and some previously common fish species are close to extinction. The cold truth is that Hong Kong waters are not far from ecosystem collapse.

In response to this looming disaster, WWF-Hong Kong launched the SOS “Save Our Seas” campaign in 2004. While the Agricultural, Fisheries and Conservation Department (AFCD) made moves to limit fishing by amending existing legislation, we believed at the time that the proposals were not stringent enough to address the desperate situation. The SOS campaign had more comprehensive and far-reaching aims: to protect local marine biodiversity and restore Hong Kong’s fisheries through a drastic reduction in the fishing fleet, and to create alternative livelihoods for the affected fishermen.

立法會於2011年5月18日通過禁止在香港水域拖網捕魚的附屬法例，此乃本地漁業及本會的重大勝利，亦為「拯救海洋大行動」寫下新一頁。法例將於2012年底全面生效，禁止在本地水域進行所有底層及中層拖網活動，這是讓曾蓬勃的本地水域生態再現生機的關鍵第一步。In a major victory for Hong Kong fisheries and WWF, the SOS “Save Our Seas” campaign was achieved with the passing of the trawling ban subsidiary legislation on 18 May 2011. This ban, which will put an end to all bottom

and mid-water trawling activities in Hong Kong waters by the end of 2012, was formally passed by the Legislative Council. This is the first true step to restoring the once vibrant ecosystem in local waters.

本地漁業曾經蓬勃發展，但過去數十年繁

密且未經監管的捕魚活動，加上污染、填

海、挖泥及傾倒垃圾等負面影響，令本地

的海洋生物多樣性受到嚴重威脅，部分從

前常見的魚類如今不復見。事實上，香港

水域的生態系統很快便會崩潰。

海洋生態災難迫在眉睫。有鑑於此，本會

於2004年推出「SOS—拯救海洋大行動」

。漁農自然護理署曾透過修訂現有條例限

制捕魚活動，但本會深信這些建議並不足

以扭轉危機。相反，拯救海洋大行動具備

更全面及長遠的目標：保護本地海洋的生

物多樣性；透過大幅減少漁船數量，恢復

本港漁業；以及為受影響漁民創造其他就

業機會。

「拯救海洋 大行動」

SOS “SAVE OuR SEAS”

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在2008年，有近六萬人簽署「拯救海洋大行動」請願信，要求香港實施可持續漁業管理，至今仍是本地環保請願行動的一項紀錄。In 2008, nearly 60,000 people signed the SOS petition, calling for sustainable fisheries management in Hong Kong. This is still a record number for environmental petitions in the city.

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七年後，這些目標終於達成。禁止拖網捕魚法例將於2012

年12月31日全面生效，其中包括港幣17.2億元的漁船回購計

劃，向受影響的近海拖網漁船船主發放特惠津貼；推出自願

性的回購計劃，向拖網漁船船東回購拖網漁船；以及發放一

筆過補助金，協助受影響的本地漁民。

禁止拖網捕魚是香港海洋保育史上的一個重要里程。於本地

水域進行的捕魚活動將大幅減少達八成，讓海床上的生物終

於有機會好好成長。這亦是本會致力保護將近崩潰的本地海

洋生態的證明。對於政府積極推動法例通過，勇敢踏出令人

鼓舞的第一步，本會深表認同。禁止拖網捕魚將於區內樹立

良好榜樣，同時協助杜絕具破壞性的捕魚活動，為亞洲及更

遠水域的可持續漁業發展奠定基礎。

Seven years later, some of the campaign’s aims have been achieved. The trawling ban has been passed and will come into full effect on 31 December 2012. It includes a HK$1.72 billion trawler buyout scheme that provides ex-gratia payments to affected inshore trawler owners, a payment to owners who voluntarily surrender their trawlers, and a one-off grant to their local deckhands.

The trawling ban marks a crucial moment in the history of marine conservation in Hong Kong. In one stroke, it will eliminate about 80 percent of the fishing done in local waters, allowing sea-bed communities the chance to finally recover. It is also a testament to WWF’s unremitting efforts to preserve the city’s near-collapsed marine ecosystem. WWF recognises the leadership shown by the government in driving through the ban and sees it as a bold and encouraging step, which will make the SAR a role model for the region. The ban will help to eradicate destructive fishing practices and show the way for the development of sustainable fisheries in Asia and in more distant waters.

80% 在本地水域進行的 捕魚活動將會停止 Of ThE fIShINg dONE IN lOCAl wATERS wIll bE ElImINATEd

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在2010年7月，行山人士及村民在西貢郊

野公園附近發現有發展商在香港勝景大浪

四灣中的西灣進行開鑿工程，不但對該範

圍的植物造成損害，泥沙更被沖到郊野公

園內的清澈溪澗，直接流入沙灘。經市民

投訴及傳媒廣泛報導後，這次肆意破壞的

事件引來極大迴響。本會隨即發起「拯救

大浪西灣」簽署請願信行動，在兩星期內

收集逾7,000名市民的簽名。工程終於在

公眾的強烈抗議下被叫停。

In July 2010, hikers and villagers near Sai Kung Country Park witnessed diggers excavating Tai Long Sai Wan, one of the four bays in Hong Kong’s famously beautiful Tai Long Wan. Apart from the damage to vegetation, muddy water ran past an unspoiled stream inside the country park and directly onto the beach. Complaints, promptly followed by media exposure, drew the attention of many to the destructive action. WWF immediately initiated a petition campaign, which was signed by more than 7,000 people in just two weeks. This public outrage was a major factor in forcing the construction project to a halt.

對香港的環境來說，2010-2011年是充滿挑戰的歷史性一年。透過發起「拯救大浪西灣」請願行動，本會成功令公眾更加關注本地郊野遭受破壞的情況，藉此讓市民反思大自然的價值。本會將不遺餘力推動香港的可持續發展。儘管現時尚未有一套整全的保育政策，本會將繼續努力捍衛大自然，把發展項目對環境的負面影響減至最低。2010-2011 was a challenging

yet historic year for Hong Kong’s environment. Through our successful Save Tai Long Sai Wan petition campaign, WWF-Hong Kong helped both raise awareness about the extent of environmental destruction in our countryside and change people’s perceptions of the value of nature. We continued to advocate sustainable development in Hong Kong; and, while an overarching and holistic conservation policy is still yet to come, we continued to work hard to safeguard nature and reduce the worst impacts of development.

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大浪西灣風景優美，是本地郊遊熱點。Tai Long Sai Wan’s stunning scenery wins the heart of many Hong Kong people.

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大浪西灣事件突顯出保育與發展之間的衝突，同樣

的情況亦可見於其他多個具保育價值的區域。本會

透過密切監察和不屈不撓的努力，積極提升公眾及

立法者的保育意識，填補現存法例與規劃的漏洞。

除此之外，本會更於中環天星碼頭舉辦「生態環境

破壞地圖」圖片展，一次過呈現2006-2010年間超過

49宗鄉郊環境破壞個案。

「拯救大浪西灣」請願行動只是本會的其中一步。

本會去年一共檢視了115個發展項目及法定規劃，

小至村屋，大至發展綜合廢物管理設施（焚化爐）等

爭議性項目。我們提出多項建議，以減少或避免工

程對生物多樣性造成的影響。

令人鼓舞的是，行政長官在2010-2011年度的施政

報告中，宣佈將50幅毗鄰郊野公園而尚未有法定規

劃的土地納入郊野公園範圍，或透過法定規劃程序

確立合適用途。本會對參與推動此政策改變深感自

豪。這50塊土地中，共有七個地方被納入發展審批

地區圖（DPA），受《城市規劃條例》管制，免受

發展工程破壞；本會已就這些建議規劃方案提供意

見。於未來，本會將繼續密切審視發展，監測本地

環境面臨的威脅。

The Sai Wan incident brought into focus the issue of conflict between conservation and development, both in Tai Long Wan and other areas of conservation interests. Through research and perseverance, WWF has always worked hard to increase awareness amongst the public and legislators about the need to address loopholes in policy and legislation. Another approach we used was the “Wall of Destruction” exhibit at the Star Ferry Pier. This well-received exhibition graphically highlighted no less than 49 instances of rural environmental damage that had occurred between 2006 and 2010.

Our work did not stop with the Tai Long Sai Wan petition. Over the course of last year, we reviewed 115 development projects and statutory plans ranging from small village houses to controversial projects like the Integrated Waste Management Facility (an incinerator). We made numerous recommendations on how impacts to biodiversity could be reduced or eliminated.

The best was yet to come, however. In the Chief Executive’s 2010 Policy Address, it was stated that the 50 enclaves adjacent to country parks that are not yet covered by statutory plans will be incorporated into country parks or regulated by statutory planning. WWF is proud to have been part of making this happen. Of these 50 enclaves, seven have so far been covered by draft Development Permission Area (DPA) plans gazetted under the Town Planning Ordinance, which will protect the areas from incompatible development. WWF has made comments on all of these planning proposals, and we will continue to be watchful, always ready to investigate threats to our environment.

50 幅毗鄰郊野公園而尚未有 法定規劃的土地將納入 郊野公園範圍 ENClAVES AdjACENT TO COuNTRy pARkS ThAT ARE NOT yET COVEREd by STATuTORy plANS wIll bE INCORpORATEd INTO COuNTRy pARkS OR REgulATEd by STATuTORy plANNINg.

大浪西灣遭破壞事件提升了很多香港人的保育意識。The case of environmental destruction in Tai Long Sai Wan has increased the conservation awareness of many Hong Kong people.

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儘管中國多個沿岸地區已迅速發展成工業區，很多鄉

郊仍然賴以水產養殖為生。由於內地的濕地保育意識

薄弱，這些地區的養殖和捕魚方法甚少符合可持續發

展原則。密集式的水產養殖，加上工廠和建築工程的

污染，令華南一帶的濕地面臨嚴重威脅，造成的環境

破壞更禍延中國以外的地區。

這些無可取替的自然生境地持續減少，為確保現存及

未來的保育措施得以成功，自然保護區的專業管理至

關重要。有見及此，本會於1991年推出濕地管理培訓

課程，旨在促進東亞—澳大利西亞遷徙水鳥遷飛路徑之

濕地管理與保育。過去20年，本會協助中國大陸—尤

其是華南地區—達成多個與濕地保育相關的目標。

本會重點保護位於東亞—澳大拉西亞飛行航道上的兩個

保護區：福建省的漳江口及廣東省的海豐。這兩個保

護區擁有豐富的自然資源，為遷徙水鳥提供停歇及補

充體能的「中途站」（角色與香港米埔自然保護區及內

后海灣相似）。漳江口以豐富多樣的水生生物見稱，包

括蝦、蟹、蚌和魚等。海豐的珍貴之處，則在於當地

人依然沿用傳統並符合可持續發展原則的水產養殖方

法；在這個高度工業化的省份，這些方法顯得特別難

能可貴。

Although much of coastal China has rapidly developed into industrial zones, there are many rural areas that still rely on aquaculture for their livelihood. However, a low awareness of the value of wetland conservation means many of the farming and fishing practices in these areas are barely sustainable. Labour-intensive aquaculture, coupled with pollution from factories and construction projects, has placed wetlands in South China under severe threat. The damaging environmental impacts of this extend well beyond China.

These ever-shrinking natural habitats are irreplaceable, and professional management of nature reserves is vital to making existing and future conservation measures a success. With this in mind, WWF-Hong Kong initiated its wetland management training programme two decades ago — in 1991 — to facilitate the management and conservation of wetlands in the East Asian-Australasian Flyway for migratory water birds. Over the past twenty years, we have helped to accomplish a number of major objectives in wetland-related conservation in mainland China, especially in South China.

Two sites we focus particularly on are located in the East Asian-Australasian Flyway: the Zhangjiang Estuary (or Zhangjiangkou) in Fujian Province and Haifeng in Guangdong Province. Both areas are rich in natural wealth. Firstly they are “stop-over sites” where birds can rest and refuel during their migration (similar to Hong Kong’s Mai Po Nature Reserve and Inner Deep Bay). Zhangjiangkou is renowned for its great variety of aquatic products — shrimp, crabs, clams and fish. While the Haifeng site, on the other hand, is valuable because people there still use traditional and yet sustainable fish farming methods; methods which have become extremely rare in this heavily industrialised province.

本會與華南地區保育人士的跨境合作取得良好進展，漳江口及海豐的濕地項目成效彰顯。WWF-Hong Kong’s cross-border cooperation with conservationists in South China continued to pay dividends, with the growth and success of programmes in Zhangjiangkou and Haifeng.

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漳江口紅樹林國家級自然保護區佔地2,360公頃，擁有福建省內面積最大的天然紅樹林，多種野生生物在此棲息。該區於2003年成為國家級自然保護區，但因以往的管理未如理想，保護區遭受人類活動的嚴重滋擾。Zhangjiangkou Mangrove National Nature Reserve, which supports the largest area of natural mangrove forests in Fujian Province and a wide variety of wildlife in its 2,360-hectare total area, was declared as a national nature reserve in 2003. Due to previous inadequate management, the Reserve had been prone to great human disturbance and unwise use of the mudflats.

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本會致力協助內地保育人士保護這些珍貴地區，工

作成效彰顯。過去一年，在本會協助管理下，漳江

口紅樹林國家級自然保護區宣傳教育中心取得多項

重大成就。位於潮漲帶的新棲息地不但吸引水鳥

光臨，還有大批觀鳥者。啟用儀式舉行後，觀鳥屋

和教育中心旋即成為訪客參觀的熱點。當地漁民開

始採納環保的水產養殖方法，三個產品更獲頒「無

害」證書。項目為保育及善用濕地奠定穩固基礎，

本會期望這能為區內其他保護區樹立良好榜樣。

廣東省政府一直是本會於海豐自然保護區的重要保

育夥伴。本會在海豐進行研究所得的成功，促使政

府支持當地的傳統水產養殖方法，並開始為其他社

群提供津貼，以維持傳統的水產養殖作業；這些工

作對當地社群及水鳥的裨益有目共睹。在本會的協

助和監督下，於該區建設教育設施（包括教育中心

及附設浮橋和平台的環保池塘），以及發展學校教材

等工作亦已大功告成。

此外，廣東省更於2011年投資人民幣1,000萬元推行

大規模的先導研究，在一年內檢視六個濕地保護區

的生態服務，海豐亦是其中之一。若濕地的保育成

效得到認可，這套可持續模式將套用於廣東省一帶

的所有濕地。

WWF is committed to helping mainland conservationists preserve these invaluable sites and this commitment is reaping rich rewards. In the past year, a number of notable achievements have been made at the Zhangjiangkou Estuary Mangrove National Nature Reserve Education Centre, where WWF helps with project management. The new high-tide roosting site has started to attract water birds, with birdwatchers hot on their heels. The Education Centre also had its official opening, and both the birdwatching hide and education center have quickly become a favorite with visitors. Eco-aquaculture has begun to be adopted by local fishermen and three local products have obtained “non-harmful” certificates. This project has laid a solid foundation for both conservation and the wise use of wetlands in the reserve. It is hoped that this will set an example to other sites around the area.

As for the Haifeng site, the Guangdong Provincial government has been an invaluable conservation partner. Their support for traditional aquaculture methods has been spurred on by early successes in WWF’s Haifeng study and they are starting to provide subsidies to other communities to maintain traditional aquaculture practices. The benefits to both the local community and to water birds have been officially recognised. The construction of education facilities at the site (including an education centre and eco-pond with boardwalk and platform) and the development of education materials for school use were also successfully completed with the aid of WWF as a supervisor.

Furthermore, over the course of 2011, the province is investing RMB$10 million in a larger-scale pilot study. It will examine the compensation of wetland ecological services in six different wetland sites over one year, including the one in Haifeng. If proven successful, this sustainable model can be used in all wetlands throughout Guangdong.

漳江口縊蟶養殖戶方炎連先生說：「經過這幾年的參觀、實地考察和訓練，我們學到很多可持續的縊蟶養殖知識。每年產量大增，銷量也升了很多。」“In these few years, we’ve acquired a lot of knowledge about [sustainable clam raising] through visits, on-the-spot inspections and training. This has greatly increased the annual output of our farming products, and therefore the sales of our products in the market,” says Fang Yanlian, a local razor calm farmer in Zhangjiangkou.

24WWF Annual Review 2011

• 本會檢視115個發展項目及法定規劃，小

至村屋，大至發展綜合廢物管理設施等爭

議性項目，同時提供建議，減少或避免

工程對生物多樣性的影響。

• 完成珠江口以西水域中華白海豚分佈的科

學研究，確定大量海豚棲息於澳門以西，

應加倍受到保護。項目由歐珀萊贊助。

• 本會在米埔自然保護區大力改善觀鳥屋前

的淡水塘供水鳥棲息，同時增設鷺鳥林，

種植原生樹和竹子，吸引蒼鷺和白鷺繁

殖。若項目成功，該鷺鳥林將成香港唯一

一個設於受保護區內的鷺鳥林。淡水塘吸

引大量野鴨棲息，並首次錄得三對黑翅長

腳鷸於該區繁殖。

• 成功轉化16/17號基圍靠岸一方的2.7公頃

乾地變成1.2公頃供水鳥棲息的潮漲棲息

地，及總計1.5公頃的兩個淡水塘。項目

完成後隨即吸引渡冬野鴨及大量候鳥使

用。此外，本會亦清除堆積在18號基圍

周邊及水道的淤泥，恢復基圍的原來大

小，為魚蝦提供更多活水水體。

• 本會得到慧妍雅集及愛心聖誕大行動捐

助，提升米埔自然保護區的設施，方便

傷殘人士使用，同時更增設蝴蝶園。另

共為300位身體殘障及智障人士舉辦13

次導賞團。愛心聖誕大行動同時贊助

「濕地人」計劃，讓兒童之家的孩童有機

會參觀包括米埔在內的多個本地濕地。

• 共有14,500名學生及15,288名市民參觀米

埔自然保護區。

• 本會在「信興教育及慈善基金」的協助

下，提升米埔教育中心的室內設施，令教

育項目進行得加倍順暢。

• 推出「米埔網上遊」平台

（wwf.org.hk/virtualmaipo），旨在提升

各界對米埔濕地重要性的認識，同時讓世

界各地的市民欣賞這片美麗而珍貴的拉姆

薩爾濕地。

• 繼續於米埔進行基線生態監測計劃，監

測保護區內的鳥類、生境地，以及濕地

生物多樣性所面臨的威脅。本會為47隻野

鴨裝上衛星追蹤器，2010年12月，其中一

隻野鴨返港，結束萬里長征的遷徙旅程。

保育項目重點CONSERVATION hIghlIghTS

25

• WWF reviewed 115 development projects and statutory plans ranging from small village houses to controversial projects like the Integrated Waste Management Facilities and made recommendations on how impacts to biodiversity could be reduced or eliminated.

• A scientific study on the distribution of Chinese white dolphins in the western Pearl River Estuary was completed, confirming that the west coast of Macau supports large numbers of dolphins and deserves more protection. The project is sponsored by Aupres.

• At Mai Po Nature Reserve, WWF substantially improved the pond in front of the Tower Hide at Mai Po for water birds. An egretry was also planted using native tree and bamboo species to attract breeding herons and egrets. If successful, this will be the only egretry in Hong Kong located within a protected area. The pond attracted large numbers of roosting duck and three pairs of Black-winged stilts bred there for the first time.

• A 2.7 hectare area at the landward end of Gei wai #16/17 was successfully converted from dry land into a 1.2 hectares extension of the high-tide roost habitat for migratory water birds and two new freshwater ponds totaling 1.5 hectares. Upon completion, the new extension and ponds were immediately used by wintering ducks and large numbers of shorebirds. In addition to this work, the perimeter and cross-channels in Gei wai #18 were de-silted to restore open water and increase the water volume for fish and shrimp.

• With the donation from the Wai Yin Association and the Operation Santa Claus, WWF has upgraded the facilities in Mai Po, enabling the site to be accessible to disabled visitors, and also introduced a butterfly garden. In all, 13 tours were arranged for 300 physically and mentally handicapped visitors. Operation Santa Claus also sponsored the “Wetlander” programme which brought children from Small Group Homes to a number of local wetlands, including Mai Po.

• A total of 14,500 students and 15,288 members of the public visited the Mai Po Nature Reserve.

• The Shun Hing Education and Charity Fund helped WWF to upgrade the indoor facilities at the Mai Po Education Centre, making the delivery of education programmes even smoother.

• An online virtual tour of Mai Po was launched, (wwf.org.hk/virtualmaipo) which will help spread awareness of the importance of the Mai Po wetlands, and allow people all over the world a glimpse of the beauty and singularity of this precious Ramsar Site.

• The ecological baseline monitoring of birds, habitats and threats to the wetlands’ diversity at Mai Po continued. In December 2010, one of our 47 satellite-tracked ducks returned to Mai Po, ending an epic migratory journey.

邁向可持續發展的光明道路Illuminating a path to sustainability for Hong Kong

香港人均生態足印龐大，現時於全球排名第45位。本會大力發展、推

廣及實行一系列措施，致力減少港人的生態足印。

與此同時，本會積極推動香港企業及政府成為區內減碳先驅，重點推

出氣候變化項目和措施，及鼓勵以可持續模式使用大自然資源，特別

是海鮮方面。

WWF continues to be a leader in developing, promoting and implementing initiatives to reduce Hong Kong’s substantial ecological footprint, currently the 45th largest in the world, per person.

We are also continuing to urge businesses and the Hong Kong government to become a regional leader in footprint reduction. We are focusing our efforts on projects and initiatives that address climate change and encourage the sustainable use and consumption of natural resources, concentrating particularly on seafood.

生態足印FOOTPRINT

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It is a proven fact that an increasing numbers of shark species are being threatened with extinction. The demand for shark fin is one of the main factors driving the unsustainable global shark fishery, and Hong Kong is one of the largest consumers and trade hubs of shark fin products. These facts are the driving force behind WWF-Hong Kong’s “Say No to Shark Fin” campaign.

In 1996, only 15 shark and related species were listed as Threatened by the IUCN (International Union for Conservation of Nature) Red List. In 2010, over 180 species were considered Threatened, a 12-fold increase. These figures led to a surge in debate across Hong Kong society about the need to stop consuming shark fin. WWF responded to this debate by trying to provide greater options for companies and individuals wishing to avoid its consumption.

WWF has a number of ways for people and organisations across Hong Kong to get involved with the campaign. We urge restaurants to join our “Alternative Shark-free Menu” programme, to actively promote a no shark fin banquet menu to their customers, and to use our Seafood Guide when purchasing seafood in restaurants, wet markets or supermarkets. We urge consumers to stop eating shark fin products, and to tell their hosts at banquets and corporate functions in advance that they do not want to be served this dish. We also urge our corporate members to join our programme and promote it to their own staff and business partners.

All these initiatives have been met with a healthy response, and we anticipate that this campaign will grow in popularity and scope.

本會積極呼籲港人停止食用以不符合可持續方式所得的魚翅，行動已逐步取得進展。超過100間公司及機構已承諾在其公司活動中，不會出售、推廣或購買魚翅。Our campaign to bring a halt to the consumption of unsustainable shark fin products across Hong Kong is growing stronger and gaining ground. Over one hundred

corporations and organisations have now made a pledge that they will not sell, promote or consume shark fin as part of their corporate activities.

愈來愈多鯊魚品種面臨絕種危機，這是毋庸置疑的事

實。對魚翅的龐大需求是導致全球鯊魚漁業無法持續

發展的罪魁禍首。香港是其中一個對魚翅需求量最大

的地方，同時亦是重要的魚翅貿易中心。這促使本會

推出「向魚翅說不」項目。

1996年，全球只有15種鯊魚及其近親被列入世界自

然保護聯盟（IUCN）的紅色名錄；至2010年，卻有超

過180種鯊魚被視為受威脅物種，較當年大幅上升12

倍。這些數字引起香港社會廣泛討論應否停止食用魚

翅。有見及此，本會為公司及市民提供更多選擇，協

助社會各界避免食用魚翅。

本會利用不同方式動員香港市民及機構參與鯊魚保

育。我們推出「無翅宴會菜單選擇計劃」，積極鼓勵

食肆為消費者提供無翅宴會菜單；市民於餐廳、街市

及超級市場購買海鮮時，亦可參考本會的《海鮮選擇

指引》。我們呼籲消費者拒絕魚翅，並預先向飲宴的

主人家或公司活動的負責人表明不欲食用魚翅；同時

促請企業參與本會的計劃，向員工及商業夥伴推廣鯊

魚保育的信息。

以上保育項目反應俱佳，本會深信計劃將獲社會各界

廣泛支持，規模與日俱增。

鯊魚保育行動ShaRk FIN INITIaTIve

29

香港佔全球魚翅貿易額大約五成，是全世界最大的魚翅交易中心。Hong Kong accounts for about 50 percent of global trade of shark fin, making it the world’s largest trading hub for shark fin.

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30WWF Annual Review 2011

2007年，本會在澳洲首次舉行「地球一小時」，現已

成為全球最大型的自發性環保運動。活動鼓勵世界各

地的市民、機構和企業於每年三月最後一個星期六晚

上熄燈一小時，同時呼籲各界在熄燈一小時後，繼續

於日常生活中實踐可持續生活模式。我們深信只要每

個人作出微小的行動，便能帶來重大改變。本會把今

年主題定為「惜用資源，接力地球一小時」，鼓勵市

民檢討自己的生態足印，減少不必要的資源消耗。

於「地球一小時2011」後委託TNS進行的一項調查顯

示，活動能帶來即時及長遠的影響。根據本港兩間電

力公司提供的數據，活動當晚8時至9時期間，香港於

該段時間的用電量下降約4%。此外，逾八成受訪參加

者承諾願意於「地球一小時」後繼續行動，實踐可持

續生活模式，包括：

• 關掉不必要的電燈－84%；

• 拒絕備用電器－73%；

• 使用資源前三思，減少廢物－55%；

• 停止食用魚翅產品－46%。

The Earth Hour campaign, first organised by WWF in Australia in 2007, is now the biggest-ever voluntary environmental action in the world. It encourages individuals, organisations and businesses around the globe to switch off their lights for an hour on the evening of the last Saturday in March. But it also goes beyond saving energy for one particular hour: it highlights how small changes can collectively make an impact. This year, we widened the scope with the event motto “Go beyond the hour, consume wisely”, and urged people to look at their ecological footprint and at the same time reduce wasteful consumption.

A survey conducted by TNS after Earth Hour 2011 revealed both its immediate impact and longer-term influence. Based on figures provided by the two power companies in Hong Kong, electricity consumption dropped by about four percent between eight and nine o’clock on the night. In addition, over 80 percent of participants surveyed made a commitment to sustainable living beyond the hour. In particular:

• 84 percent pledged that they would turn off lights when not in use;

• 73 percent said they would turn off appliances when not in use, not just put them on standby;

• 55 percent said they would reduce waste by thinking twice before consuming;

• 46 percent said they would stop consuming shark fin products;

香港在2009年首次參與「地球一小時」。今年活動取得空前成功，於2011年3月26日晚上8時30分，超過270萬名市民、3, 200間公司和大廈、本港所有大學及逾320間中小學響應活動，熄燈一小時以示支持。Earth Hour has been sustaining consistently high levels of support since it launched in Hong Kong

three years ago. At 8:30pm on 26 March, over 2.7 million individuals, 3,200 companies, organisations and buildings, 320 schools and all the universities in Hong Kong switched off their lights for one hour.

地球一小時2011eaRTh hOuR

2011

31

The participation of 2.7 million individuals and the results of the survey show that Hong Kong people care about the future of our planet and that they are willing and ready to commit to sustainable living.

Building on this momentum, WWF also worked at a policy level in 2010-2011, providing pragmatic solutions and suggestions to the government, to help them transform Hong Kong into a sustainable city. In the last twelve months alone, we released a wide-ranging climate policy address with suggestions on various waste and emission reduction solutions, and a road map listing different reduction solutions up to the year 2020 along with a proposed carbon-reduction target for Hong Kong. To help spur rational and scientific discussion on the issue, WWF also organised a series of climate forums and workshops with key stakeholders. We invited the Secretary of Environment, senior management staff from power companies, local scholars and international experts to discuss the topics of climate solutions, demand-side management and nuclear power, and engage in open dialogue with the public.

Looking forward, WWF will continue to work on policy advocacy and strive to make the political landscape greener.

熄燈行動獲270萬人參與支持，連同以上的調查結

果，足以反映香港市民關心地球的未來，願意並有

足夠能力實踐可持續發展的生活模式。

承接活動的聲勢，本會於2010-2011年致力在政策

層面為政府提供可行的方案和建議，協助香港轉型

為可持續發展城市。在過去12個月，本會發表一份

全面的氣候施政報告，提供一系列的減廢及減排方

案，並公佈2020年減排路線圖，協助香港達成所定

下的減排目標。為了推動有關方面的理性和科學討

論，本會舉辦一系列的氣候論壇和工作坊，動員不

同的持分者參與。本會邀請了環境局局長、電力公

司的高級管理層、本地學者和國際專家共同探討氣

候變化方案、用電需求管理和核能等議題，並與公

眾對話。

展望將來，本會將繼續努力推動環保政策，為本地

的政治氣候注入綠色色彩。

熄燈後的中環Aerial view of Central during Earth Hour

32WWF Annual Review 2011

• 本會於2011年1月發表《香港生態足印

報告2010》，揭示香港人對天然資源的

需求已超出地球資源再生的能力：港

人的生態足印為每人四地球資源公頃

（gha），遠較地球實際的生物承載力

超出一倍。報告可於下列網站下載：

wwf.org.hk/reports/footprint

• 於2010年，逾4,000人參與「氣候正能

量」，支持低碳生活。計劃至今已有超

過18,000人參與，乃本港目前最多人參與

的對抗氣候變化項目。

• 本會的網上碳足印計算器協助市民實踐

可持續生活模式。2010年，逾1,100人承

諾計算並減少自己的碳足印。目前已有

近7,000人使用本會的網上碳足印計算器

及手機應用程式，承諾減少的總碳排放

量達每年7,200噸。

• 於3月初成功推出My Baby Shark計劃，

旨在提高大眾對鯊魚保育的關注，並為

本會籌募經費，推行鯊魚保育計劃。

My Baby Shark套裝包括一個鎖匙扣、

個人電子證書及在Google地圖上的象徵

式鯊魚圖案。

• 低碳辦公室計劃（LOOP）自2009年推出

以來，共有90個辦公室參與。在獲認證

的辦公室�由日常運作所產生的人均碳

排放，由2010年的四噸，減少至2011年

的3.52噸， 即減少了12%。

• 2011年，再有32間珠三角地區廠房參與

本會的低碳製造計劃（LCMP）。在2010

年，八家經LCMP標籤認可的工廠平均每

年碳排放強度減少7.2％。

• 環保海鮮菜單繼續得到廣泛支持。現時

已有26家酒店、會所和餐廳參與，根據

本會的《海鮮選擇指引》設計海鮮菜單，

協助消費者挑選環保海鮮。同時亦有97

間酒店及中菜廳已參與「無翅宴會菜單

選擇計劃」。

• 本會的「綠色春茗」計劃同樣深受歡

迎。計劃旨在鼓勵社會各界為每年的春

茗引入環保元素。今年「綠色春茗」獲

多九間公司逾5,500名員工支持，令2010

及2011年的總參加人數突破10,000人。

生態足印項目重點FOOTPRINT hIghlIghTS

33

• The Hong Kong Ecological Footprint Report 2010 was released in January 2011. The report confirms that Hong Kong people are living beyond the limits of sustainability: Hong Kong’s latest Ecological Footprint is 4.0 global hectares (gha) per person, more than double the amount of biocapacity available. The report is accessible online at: wwf.org.hk/reports/footprint

• Over 4,000 people joined our Climateers programme to support a low-carbon lifestyle in 2010. The new additions take the total number of Climateers to over 18,000 and makes it the largest climate-related public engagement platform in Hong Kong.

• Our online carbon calculator continues to help people live sustainably. In 2010, over 1,100 people pledged to measure and reduce their carbon footprint. In total, almost 7,000 individuals have now used our online and mobile phone version of carbon calculator. The collective savings pledged by individuals are equivalent to 7,200 tonnes of CO2 per year.

• The My Baby Shark Campaign was successfully launched in early March. Designed to both raise awareness about the plight of sharks and funding for WWF’s shark conservation programme, the My Baby Shark package includes a keychain, a personalised e-certificate, and a symbolic shark on Google Maps.

• Since its launch in 2009, over 90 offices in Hong Kong have joined our Low-carbon Office Operation Programme (LOOP). The carbon emissions generated by the operations of these verified offices decreased from four tonnes per employee in 2010 to 3.52 tonnes in 2011; an impressive 12 percent reduction.

• In 2011, 32 additional factories in the Pearl River Delta region participated in our acclaimed Low-Carbon Manufacturing Programme (LCMP). The average annual reduction in carbon intensity of the eight factories accredited with LCMP labels was 7.2% in 2010.

• The Ocean Friendly Menu continues to gather support. 26 hotels, clubhouses and restaurants are now participating in this programme to develop seafood menu according to WWF-Hong Kong’s Seafood Guide, which helps consumers choose ocean-friendly seafood. 97 hotels and restaurants have joined the “Alternative Shark-free Menu” Programme.

• Our Green Spring Dinner programme has also continued to gather momentum. The programme, which encourages everyone in Hong Kong to make their annual spring dinner an ocean-friendly one, gained the support of a further nine companies with over 5,500 employees; bringing the total number of supporters in 2010 and 2011 to over 10,000.

攜手並進 邁步向前Moving forward hand in hand

香港社會日新月異，發展急速；本會積極為未來的主人翁提供全面裝

備，以應對當中所帶來的挑戰。

我們的教育項目以此為宗旨，在提升學生保育意識的同時，更培養他

們的獨立能力，自發作出改變。

To cope with the challenges brought on by rapid development and massive changes in society, WWF believes it is necessary to equip the adults of tomorrow with a more robust set of skills.

Our education programme goes to the core of this belief. It strives to not only make students aware of conservation issues, but to give them the ability to become agents of change themselves.

教育EDUCATION

© C

od

y y

im

36WWF Annual Review 2011

Hong Kong recently reorganised its secondary and tertiary school system. One main focus of the new curriculum is Liberal Studies, of which sustainable development is an important component. WWF has become one of the first environmental organisations in Hong Kong to adapt their education programme to the Education Bureau’s New Senior Secondary Curriculum.

WWF’s education programmes are always well-received. The programmes are not only fun and informative, but practical — as they give both students and teachers experiential, hands-on learning opportunities. The Climate Change Teacher Professional Development Programme is the latest example of such a programme: it helps Liberal Studies teachers gain valuable knowledge on climate change through seminars and workshops. This programme is being run over the course of 15 months and in three phases: the first will be educational activities and materials fitting into the Liberal Studies modules, the second will be through partner school activities that inspire students to develop an interest in sustainable development issues for their studies, and the third will see seminars and workshops for non-partner schools being offered.

本地教育不斷革新，本會與香港教育界同步前進，透過創新和富趣味的項目，站在可持續發展教育計劃

（ESD）的最前線。WWF has kept pace with the rapidly-changing education sector in Hong Kong, and through our innovative and interesting programmes, remains at the forefront of education for sustainable development (ESD) in the city.

香港就中學及大學教育制度進行重整，其中一項重點

是推出新的通識教育科課程，並將可持續發展定為課

程的主要元素。本會是香港首批環保機構推出與新高

中課程相配合的教育項目。

本會的教育項目內容豐富，兼具實用性和趣味性，

為學生和教師提供親身的學習體驗，一直深受學校歡

迎。最近推出的「氣候變化」教師專業發展計劃就是

一個好例子。計劃透過講座及工作坊，為通識教育科

教師提供有關氣候變化的寶貴知識。計劃分為三個階

段，為期15個月：第一階段包括通識教育科課程的教

學活動及教材；第二階段透過夥伴學校活動，提升學

生對可持續發展議題的興趣；第三階段為非夥伴學校

舉辦講座及工作坊。

本會舉辦米埔濕地計劃流動技術應用課程，協助教

師推行環境教育及科學探索活動，為學生提供更多

元化的學習體驗。2011年，該為期六個月的課程

協助200名中學教師推行富趣味的可持續發展教育

將教育 與保育整合

INTEgrATINg EDUCATION

wITh ThE CONsErvATION

37

We offer teachers the means to vary learning experiences for their students including the Using Mobile Technology for Environmental Education and Scientific Exploration at Mai Po Wetlands Programme. In 2011, this six-month scheme helped 200 secondary school teachers to develop their own engaging and fun ESD activities. The focus was on using mobile technology — such as netbooks, digital cameras and internet resources — to teach students about nature and conservation.

Looking ahead, the WWF Education Team will continue to emphasise progressive learning and in doing so both raise students’ awareness of conservation issues and give them the ability to make meaningful change by themselves. Our goal is to provide such education to as many people as we can, both in Hong Kong and across the region.

計劃（ESD）活動。計劃主要介紹利用電腦（net-

book）、數碼相機及網上資源等流動技術，讓學生

認識大自然和保育。

在未來，本會的教育項目將繼續大力推行漸進式學

習，以提升學生對保育議題的認識，同時使他們能

夠自發地作出有意義的行為改變。本會定將竭盡所

能，為本地及區內提供更多環保教育。

200 為期六個月的課程協助了200名中學教師推行富趣味的可持續發展教育計劃（ESD）活動 ThE sIx-mONTh sChEmE hElpED 200 sECONDAry sChOOl TEAChErs TO DEvElOp ThEIr OwN ENgAgINg AND fUN EsD ACTIvITIEs

38WWF Annual Review 2011

• 52間中學共380名教師參與「氣候變化」

教師專業發展計劃，旨在透過講座及工作

坊，讓教師深入探討有關氣候變化的議

題，協助他們在通識教育科課堂上推行

相關教學活動。本計劃由本會、環境保

護運動委員會、環境保護署以及香港上

海�豐銀行有限公司共同合辨。

• 「STEP可持續生活模式教育計劃」獲太

古集團慈善信託基金全力支持，至今已有

28間本地小學、逾12,500名學生參與，承

諾實踐可持續生活模式。

• 可持續海鮮午餐飯盒計劃於2011年向10

間小學超過11,000名學生、家長和教師，

以及九間餐飲供應商灌輸食用可持續海鮮

的環保觀念。

• 米埔濕地計劃流動技術應用課程為200名

中學教師提供培訓，協助他們應用流動

技術，推行可持續發展教育計劃（ESD）

的環境教育及科學探索活動。

• 愛心聖誕大行動資助1,100名來自貧困家

庭的家長及孩童，參觀賽馬會�豐世界

自然（香港）基金會海下灣海洋生物中心。

一共44次的導賞團不但為參加孩童提供畢

生難忘的海洋體驗，更讓他們有機會與家

長分享這次獨特經歷。

• 迪士尼兒童基金資助首批青年海洋大使的

培訓，讓他們認識本地海洋環境及了解食

用海鮮佔香港生態足印的比重。這些海洋

大使於2011年5月去信立法會，促請政府

實施禁止拖網捕魚；同時將食用可持續

海鮮的保育信息發揚光大，與身邊的家人

朋友分享。

• 共推行398個教育項目，有超過14,000名

中小學生參加本會為學校而設的米埔導賞

團，參加人數是計劃自1985年推行以來

的最高紀錄。

• 不斷完善海下灣海洋生物中心為學生、

社區中心和企業而設的三個教育項目，

至今共為6 ,760名參加者舉辦233次導

賞團。

教育項目重點EDUCATION hIghlIghTs

39

• 52 partner secondary schools with 380 teachers are now engaged in the Climate Change Teacher Professional Development Programme. The programme gives the teachers more breadth in their Liberal Studies classes by giving them various aspects of climate change to discuss through seminars and workshops. This programme is co-organised by WWF-Hong Kong, Environmental Campaign Committee, Environmental Protection Department and The Hongkong and Shanghai Banking Corporation Limited.

• With continuous support from The Swire Group Charitable Trust, 28 local primary schools with over 12,500 students joined Sustainable lifestyle Target Education Programme(STEP) and pledged to adopt a sustainable lifestyle.

• The Sustainable Seafood School Catering Programme continued in 2011. Over 11,000 students, parents and teachers from 10 primary schools and nine catering companies were taught how to sustainably consume marine resources.

• The Using Mobile Technology for Environmental Education and Scientific Exploration at Mai Po Wetlands Programme taught 200 secondary school teachers how to use mobile technology to conduct ESD activities.

• Operation Santa Claus funded 1,100 parents and children from underprivileged families to The Jockey Club HSBC WWF Hong Kong Hoi Ha Marine Life Centre. 44 tours were conducted, in which participating children not only gained a once-in-a-lifetime experience with the ocean, but a unique shared experience with their parents.

• Funding from the Disney Children’s Fund allowed the first group of Youth Marine Ambassadors to be trained on the local marine environment and the seafood component of Hong Kong’s ecological footprint. These ambassadors wrote to the Legislative Council in May 2011 to urge a ban on trawling, and are currently bringing the marine conservation message on sustainable seafood consumption to their own communities.

• 398 school programmes were conducted, with over 14,000 primary and secondary students joining our Mai Po school visit programmes. The number of student participants is the highest since the launch of the school visit programmes at Mai Po in 1985.

• The Hoi Ha Marine Life Centre’s three education programmes for students, community centres and corporate members continued to grow. The centre ran 233 tours, welcoming a total of 6,760 visitors.

40WWF Annual Review 2011

亞太保育發展策略The AsiA PAcific GrowTh sTrATeGy

WWF-Hong Kong has been one of the principle drivers of the Asia Pacific Growth Strategy (APGS) since its inception in 2006. The genesis of the APGS was a recognition that the WWF offices in the region needed to become more self-reliant to deliver the conservation outcomes within the Global Programme Framework (GPF) created by WWF International. In essence the GPF defines a series of initiatives on a massive scale to address and solve the foremost conservation challenges faced by mankind. These initiatives include the Heart of Borneo, the Congo basin and the Amazon reforestation projects, and the Coral Triangle Network Initiative focusing on the preservation of the most diverse coral reefs in the Asia Pacific region. As the reader can imagine these projects are massive both in terms of geographic scale and monetary needs. The level of investment in our regional initiatives such as the Coral Triangle, the Living Himalayas, the Tiger Initiative and the China for a Global Shift programme needs to be increased in order to deliver our conservation objectives.

The services of Accenture, a professional consultancy were hired to assist the Asia Pacific offices develop a suitable and appropriate strategy for the region. The analysis revealed that the level of investment in marketing and fundraising in the Asia Pacific was inadequate to take advantage of its rapid economic growth. The strategy identified market segments in each country and helped to set out the Return on Investment (ROI) for each segment in each country. It sets out both a series of fiscal disciplines seldom seen in the NGO world, and improvements in areas such as governance structure. The CEO of WWF-Hong Kong is also the Chairman of a small group known as the Shareholder Executive Team. This is the decision making body reporting back to the Shareholder Group, consisting of representatives from all WWF offices in the region.

自亞太保育發展策略（APGS）於2006年推出以來，

世界自然基金會香港分會一直是該策略的主要推動

者。APGS旨在提高世界自然基金會區內分辦事處

的獨立性，達成世界自然基金會總會全球項目架構

（GPF）的保育成效。GPF訂定一系列的大規模倡議，

應對並解決人類當前的嚴峻保育挑戰。這些倡議包括

婆羅洲心臟地帶、剛果盆地、亞馬遜植林項目，及致

力保育亞太區豐富資源的珊瑚大三角計劃。不難想像，

這些項目在地理規模及財政的需求上均十分龐大。我

們需要投放更多資源在珊瑚大三角、喜馬拉雅山、老

虎保育工作及中國領跑世界革新等區域項目，才能達

致本會的保育目標。

專業顧問公司埃森哲受委託協助亞太區辦事處發展一

套合適和有效的區域策略。分析顯示，在亞太區投放

於市場推廣的資源，以及在區內所籌得的資金，均與

區內急速的經濟增長不相符。因此，APGS針對各個

國家的市場訂立不同的投資回報（ROI），及改善管治

架構，這在非政府團體的相關範疇均屬罕見。本會行

政總裁擔任亞太保育發展策略行政團隊的主席，這團

隊專責作出決策，並向包括世界自然基金會所有亞太

分區辦事處代表在內的成員小組匯報。

41

Inherent in the APGS are a series of first principles:

• Alignment with the GPF as established by WWF International.

• A committment to invest at least 20 percent of unrestricted funds raised in marketing and fund- raising capacity.

• The use of financial tools and investment discipline principles to identify best practices.

• To openly share best practices in order to support one another.

• To coincide with the operational objectives of WWF International in the development of the Singapore office as a regional hub.

• All offices are recognised as equals and share in both the benefits and the responsibilities.

WWF-Hong Kong has a vital role to play in this strategy. First there is the talent pool within our office that provides tremendous logistical support to the strategy. There is leadership in fundraising and marketing expertise. Also we are on the doorstep to one of our principle markets, in terms of conservation and fundraising potentiality, China.

The core principle of the APGS is the collaboration amongst the various offices in the region. Our goal is conservation. Our strategy is to develop and use the talents within the region and the network to increase the funding available to achieve that goal.

APGS包含以下一系列的守則：

• 與世界自然基金會國際分會制定的GPF一致。

• 最少投放20%的無限制捐款於市場推廣及籌款

項目。

• 利用財政工具和投資紀律原則制定最佳措施。

• 公開分享最佳守則，令彼此受惠。

• 與世界自然基金會總會致力將新加坡辦事處發

展成地區中心的運作宗旨相符。

• 所有辦事處均享有平等的福利和責任。

本會在這個策略上擔演重要角色。香港辦事處的人

才庫能為策略發展提供極大的後勤支援；在資金籌

募及市場知識上，我們亦穩佔領導地位。此外，香

港是進入中國這個極具潛力的保育及籌款市場之重

要門檻。

APGS的核心價值是促進區內不同辦事處的合作。

我們以保育作為目標，透過發展和運用區內的人才

和網絡，籌募更多資金以達成目標。

42WWF Annual Review 2011

2011財政年度的總收入為港幣6,980萬元，較去年增加12.9%。

個人及公司捐款繼續成為本會的主要收入來源，分別佔總收入

37.7%及27.0%。

本會的個人捐款總額為港幣2,630萬元，其中個人會員捐款佔

總額88.6%，金額為港幣2,330萬元，較去年增加了1.7%。一般

捐款金額為港幣170萬元，佔6.4%，而重要捐款金額為港幣130

萬元，佔4.9%。

公司捐款為本會的第二收入來源，金額為港幣1,880萬元。

公司捐款的57.9%為無限制用途捐款，當中港幣800萬元來自

公司會員。

餘下的42.1%，即港幣790萬元，為有限制用途的捐款，用作特

定保育及教育項目的經費，例如由�豐銀行慈善基金贊助的�

豐/世界自然基金會華南濕地項目及由歐珀萊贊助的中華白海豚

項目的技術支援。

在本會多個籌款活動中，「步走大自然」為本會籌得主要的無

限制用途捐款。這個一年一度的盛事今年再次取得重大成功，

個人及公司捐款合共籌得港幣300萬。

此外，本會繼續獲多個信託及基金作出重要捐款，其中包括太

古集團慈善信託基金。

以下是世界自然基金會香港分會的財務狀況摘要及分析，由香港立信德豪會計師事務所有限公司審核，並按香港財務報告準則編製。有關截至2011年6月30日止的年度財務報告全文，刊載於本會經審核的年度財務報告內。The following highlights

provide managerial analysis of the financial statements of WWF-Hong Kong, which have been audited by BDO Limited. The Financial Statements are prepared in accordance with the Hong Kong Financial Reporting Standards. The full financial statements for the year ended 30 June 2011 are published in our audited annual accounts.

財務摘要Financials

主要收入Our majOr incOme

收入 Income港幣千元

in HK$’000 %

會員及個人捐款Membership and donations from individuals

26,318 37.7%

公司捐款Corporate donations 18,831 27.0%

信託及基金Trusts and foundations 3,447 4.9%

政府撥款Government grants 6,275 9.0%

籌款活動Fundraising events 4,544 6.5%

其他收入Earned income and others 4,298 6.2%

世界自然基金會網絡 WWF network 6,098 8.7%

69,811 100%

43

Total income in FY 2011 was HK$69.8 million, an increase of 12.9%, versus FY 2010. Both individual and corporate donations continued to be our major sources of income, contributing 37.7% and 27.0% respectively.

Our total individual donations were HK$26.3 million, of which individual membership contributed 88.6% (HK$23.3 million, which grew by 1.7%) while other general donations stood at 6.4% (HK$1.7 million), and major donation at 4.9% (HK$1.3 million).

Corporate donations were the second largest revenue component at HK$18.8 million. 57.9% of this segment was unrestricted income primarily from our Corporate Membership Programme (HK$8 million).

The remaining 42.1% was in the form of restricted corporate donations (HK$7.9 million) for specific conservation and education programmes, such as the HSBC/WWF South China Wetlands Project (from the Hong Kong Bank Foundation) and the technical support on Chinese white dolphin project (from Aupres).

Among our fundraising events, Walk for Nature contributed significant unrestricted funds to WWF. This major annual event proved to be a success in FY 2011 with HK$3 million being raised (from both individuals and corporations).

We continued to receive significant donations from several trusts and foundations, such as The Swire Group Charitable Trust.

會員及個人捐款Membership and donations from individualsHK$ 26,318K

公司捐款Corporate donations

HK$ 18,831K

政府撥款Government grants

HK$ 6,275K

籌款活動Fundraising events

HK$ 4,544K

其他收入Earned income

and others HK$ 4,298K

世界自然 基金會網絡

WWF network HK$ 6,098K

37.7%

4.9%

9.0%

6.5%

6.2%

8.7%

HK$69.811m2011財政年度的經費來源

sOurce OF incOme FY2011

信託及基金Trusts and foundations

HK$ 3,447K

27.0%

44WWF Annual Review 2011

本財政年度的總支出為港幣6,880萬元。跟往年一樣，

本年的經費主要用於開發及拓展氣候、濕地管理及

其他保育項目上，金額為港幣3,670萬元，佔總支出

53.4%。此外，本會亦投放了港幣370萬元，透過米埔

及海下灣中心推動社區教育工作。公關傳訊開支中包

含「地球一小時」的活動經費，此活動吸引逾270萬名

市民參與，反映市民對緩減氣候變化表示熱烈支持。

會籍管理對提高公眾的保育意識，及對推動本會的保

育工作佔有非常重要地位，亦有助向本會支持者傳遞

更多有關保育的訊息，此為本會第二大開支。我們亦

繼續投放資源於社區教育方面，以實踐本會教育下一

代的目標。一如既往，我們亦撥出一部分「總捐款收

入」，協助世界自然基金會總會推行全球項目。

Total spending for the year was HK$68.8 million. Similar to last year, our investment in conservation was 53.4% of the total expenditure reflecting our focus on developing climate, wetlands management and other conservation programmes (HK$36.7 million). We also invested HK$3.7 million in community education through our Mai Po and Hoi Ha Wan centres. The Earth Hour campaign recorded as Communications Expenses attracted more than 2.7 million participants, showing strong support in the fight against climate change. Membership management expenditure is our next major investment. This is an essential component for extending our messages to supporters, as an informed supporter is an avid conservationist. We continued our investment in community education in line with our goal of educating our next generation. As in previous years, we contributed a percentage of our “Total Donated Income” to achieve WWF International to support their global objectives.

本會支出Our spending

支出 Expenditure港幣千元

in HK$’000 %

保育項目Conservation programmes 36,673 53.4%

社區教育Community education 3,650 5.3%

會籍管理Membership management 9,563 13.9%

公關傳訊Communications 6,665 9.7%

行政Administration 3,059 4.4%

籌款活動Fundraising events 4,341 6.3%

銷售成本 Trading cost 2,686 3.9%

世界自然基金會網絡 WWF network 2,120 3.1%

68,757 100%

保育項目Conservation programmesHK$ 36,673K

社區教育Community education

HK$ 3,650K

會籍管理Membership managementHK$ 9,563K

公關傳訊Communications

HK$ 6,665K

行政Administration

HK$ 3,059K

籌款活動Fundraising events

HK$ 4,341K

銷售成本Trading costHK$ 2,686K

世界自然基金會網絡WWF NetworkHK$ 2,120K

53.4%5.3%

13.9%

9.7%

4.4%

6.3%

3.9%3.1%

HK$68.757m2011財政年度的支出分配

expenditure allOcatiOn FOr FY2011

45

本會於2011年的總收入錄得12.9%的增長，主要收入

來自個人會員捐款，金額為港幣2,330萬元。過去，這

項收入都錄得大幅增長，但隨著競爭加劇，今年本會

個人會員捐款的增幅放緩。相反，來自公司界別的無

限制及受限制用途捐款持續增長，這反映我們募捐策

略之奏效。

今年，本會的總支出亦錄得12.1%的增長，主要用於

保育項目支出及向「地球一小時」活動增加的撥款。

增加的保育項目支出，主要用於本會三大氣候變化項

目：為個人會員而設的「氣候正能量」、為企業而設的

「低碳辦公室計劃」（LOOP）及為珠三角地區廠房而

設的「低碳製造計劃」（LCMP）。

在未來幾年，我們會朝明確的策略方向邁進，繼續實

踐本會的保育任務。本會擁有強大的專業團隊，有信

心成為香港及區內具領導地位的環保機構。

In 2011, our total income grew by 12.9%. The biggest contribution came from individual membership donations amounting to HK$23.3 million. It has experienced considerable growth in the past but this is beginning to slow down as there is increased competition in the marketplace. The Corporate sector revenues, both Unrestricted and Restricted, continue to expand which is a reflection of our strategy of engagement.

The total expenditure increased by 12.1% principally in Project Expenditures and a massive increase in our commitment to the Earth Hour campaign. The increased conservation spend focused on our three Climate Change Programmes: Climateers for individuals, LOOP for commercial offices and LCMP for Pearl River Delta factories.

In coming years, we will continue our mission with a well defined strategic direction. With a strong team of experts in the organisation, we have confidence to be a leading environmental agency in Hong Kong, and our region.

2010及2011年回顧review OF 2010 and 2011

2010 2011

支出 Expenditure港幣千元

in HK$’000港幣千元

in HK$’000% 增減 Change

保育項目Conservation programmes 29,745 36,673 23.3%

社區教育 Community education 7,491 3,650 -51.3%

會籍管理 Membership management 7,783 9,563 22.9%

公關傳訊 Communications 4,664 6,665 42.9%

行政 Administration 2,447 3,059 25.0%

籌款活動Fundraising events 3,935 4,341 10.3%

貿易成本Trading cost

3,152 2,686 -14.8%

世界自然基金會網絡 WWF Network 2,103 2,120 0.8%

61,320 68,757 12.1%

2010 2011

收入 Income港幣千元

in HK$’000港幣千元

in HK$’000% 增減 Change

會員及個人捐款Membership and donations from individuals

24,525 26,318 7.3%

公司捐款Corporate donations 15,450 18,831 21.9%

信託及基金Trusts and foundations 5,063 3,447 -31.9%

政府撥款Government grants 3,630 6,275 72.9%

籌款活動Fundraising events 3,945 4,544 15.2%

其他收入Earned income and others 5,907 4,298 -27.2%

世界自然基金會網絡 WWF network 3,337 6,098 82.7%

61,857 69,811 12.9%

45

46WWF Annual Review 2011

機構管治Corporate GovernanCe

The Annual General Meeting (AGM) of WWF-Hong Kong is held every year, usually in November, and is attended by trustee members. Executive Council members are elected by the trustee members at the AGM. Their term of appointment is three years and there is a rotation of members. This means that one third of the members retire each year, but are eligible for re-election. Casual vacancies may be filled by co-option, but the member in question is subject to election at the next AGM. The Executive Council, which meets on average five times per year, is the main governing body and is responsible for setting strategic direction, approving the annual budget and conservation programmes, and regularly reviewing the operations of the organisation. They are assisted in this work by various subcommittees, the chairpersons of which sit on the Executive Council.

世界自然基金會香港分會年度會議（AGM）一般於每年

11月舉行，由理事出席。會議上，理事選出董事委員

會成員，任期三年。成員輪流交替接任，故每年有三

分之一成員退任，但可競選連任。臨時空缺可由會議

成員透過選舉填補，但有關人選須通過下一屆年度會

議選舉，方能成為正式成員。董事委員會每年平均舉

行五次會議，為主要的管理機關；在附屬委員會的輔

助下，制定策略方向、通過年度預算及保育項目，並

定期檢討機構的運作情況。各附屬委員會的主席均於

董事委員會佔有席位。

47

員工管理Staff manaGement在2011年，我們在海洋項目增加人手，負責「拯救海洋大行動」（SOS）和保

育中華白海豚的工作。我們亦為在屬較新範疇的森林碳匯價區域工作人員，

提供辦公地方。我們還增加了市場推廣和籌款團隊員工，提供更多支持，增

加區內每位人員的籌款能力。

In 2011, we added one Marine Programme staff member who is working on the Save Our Seas and Chinese white dolphin programmes. We began providing office space for a regional staff member who is working in the relatively new field of Forest Carbon. We also added staff to our Marketing and Fundraising teams, who will improve our ability to offer support to our members and increase our regional capacity for approaching high net worth individuals.*所有董事委員會成員皆以義務性質服務，委員的決定完全中

立，不受他們所屬公司或行業影響。世界自然基金會是一個以科學為本的組織：我們唯一目的是保育環境，建立人類與大自然和諧共存的未來。*All members serve on a voluntary basis. The decisions made by the trustees are completely neutral and are made without any bias towards the businesses they are in or the companies they work for. WWF is a science-based organisation: our only vested interest is the conservation of our planet so humans can live in harmony with nature.

董事委員會成員包括:

The members of the Executive Council are:

主席 Chairman楊子信先生 Mr Trevor Yang

董事委員會 Executive Council楊子信先生–主席 Mr Trevor Yang–Chairman

白丹尼先生 （義務法律顧問）

Mr Daniel Bradshaw (Hon. Legal Advisor)

張肇昌醫生 Dr Steve Cheung

范文志先生 Mr William W. Flanz

李瑞霞女士（義務司庫） Ms Sarah Legg (Hon. Treasurer)

龍ˉ德先生 Mr Frederick J. Long

黃永光先生 Mr Daryl W.K. Ng

彭敬慈博士 Dr K.C. Pang

薛綺雯教授 Professor Yvonne Sadovy

唐裕年先生 Mr Martin Tang

唐立賢先生 Mr Tony Turner

吳宗權先生 Mr Douglas Woo

員工數目

Number of Staff2008 2009 2010 2011

行政總裁 CEO 1 1 1 1

教育 Education 21 24 25 25

公關傳訊 Communications 4 6 6 7

保育 Conservation 36 37 39 41

市場推廣及基金籌募 Marketing and Fundraising 10 10 11 13

營運（財務及行政部） Operations (Finance and administrative functions

21 20 22 22

總數 Total 93 98 104 109

48WWF Annual Review 2011

衷心感謝Our Thanks

地球資源愈來愈罕有，對世上所有生態系統及生物構成愈來愈大的壓力。

這令本會的關鍵保育工作迫在眉睫。在這環境下，我們需要時間、決心和

持續的捐款才可讓機構運作。如果沒有個人及各大企業會員慷慨的支持，

就不可能繼續我們的保育和教育項目。

我們要衷心感謝大家讓本會能繼續堅守保育使命，創造一個人類與大自然

和諧共處的未來。由於版面所限，我們不能逐一感謝所有支持者，但希望

您仍能感受我們由衷的感謝。

As our planet’s resources become more and more scarce, the pressures on the world’s ecosystems and everything living within them are growing ever-greater. This fact makes WWF’s conservation work an urgent and vital task.

Working effectively in this high-pressure environment takes time, dedication and sustained financing. Without the encouragement and great generosity of our corporate and individual members, it would be impossible to continue our conservation and education projects.

We would like to extend our heartfelt thanks to all of you, for allowing us to fulfill our mission, and for helping to create a better future where humans can live with harmony with nature. Sadly due to space limitations, we cannot name every one of you. But you know who you are, and we thank you.

世界自然基金會 香港分會公司會員 2010-2011WWF-Hong Kong CoRpoRATe memBeRS 2010-2011

DOuble DiamOnDCrystal group

HSBC

Jebsen group

Kerry Holdings Limited

King of The King group

melco group

mF Jebsen International Ltd.

Search Investment group

Standard Chartered Bank (Hong Kong) Limited

The Wharf (Holdings) Limited

UBS

DiamOnD membersCanon Hongkong Company Limited

Cathay pacific Airways Limited

Citi

CLp power Hong Kong Limited

KHI Holdings group

noble group

pacific Tiger group Limited

power Assets Holdings Limited

pricewaterhouseCoopers Ltd.

Schmidt marketing (H.K.) Ltd.

Shaw & Sons Limited

The Clearwater Bay golf & Country Club

雙鑽石會員晶苑集團

�豐

捷成集團

嘉里控股有限公司

皇上皇集團有限公司

新濠集團

捷成馬國際有限公司

兆亞投資集團

渣打銀行（香港）有限公司

九龍倉集團有限公司

瑞銀集團

鑽石會員佳能香港有限公司

國泰航空公司

花旗集團

中華電力有限公司

廣興置業集團

noble group

pacific Tiger group Limited

電能實業有限公司

羅兵咸永道會計師事務所

興華拓展有限公司

邵氏父子有限公司

清水灣鄉村俱樂部

GOlD membersAeon Stores (Hong Kong) Co., Limited

Alpha Appliances Limited

Hang Seng Bank

Kowloon Development Company Limited

Li & Fung (1906) Foundation Limited

Linklaters

Richemont Asia pacific Ltd.

S.C. Johnson Ltd.

Sino group

Sun Hung Kai properties

Swire Beverages

Swire properties Limited

The Robert Burns Hotel group

ZeShan Foundation

Pearl membersBestseller United China Ltd.

Bridgestone Aircraft Tire Company (Asia) Limited

Carthy Limited

Clariden Leu Asset management (Hong Kong) Limited

Crocodile garments Ltd.

global Sources

Hearst magazine Hong Kong Ltd.

黃金會員永旺（香港）百貨有限公司

第一電業有限公司

�生銀行

九龍建業有限公司

利豐（1906）慈善基金有限公司

Linklaters

歷�亞太有限公司

美國莊臣有限公司

信和集團

新鴻基地產

太古飲料

太古地產

The Robert Burns Hotel group

擇善基金

珍珠會員綾致中國有限公司

普利司通飛機輪胎（亞洲）有限公司

佳飛有限公司

瑞士嘉來資產管理（香港）有限公司

鱷魚恤有限公司

環球資源

赫斯特雜誌香港有限公司

49

漢宏貨運有限公司

香港國際機場

利奧紙品集團（香港）有限公司

羅祖儒投資人管理（香港）有限公司

無印良品（香港）有限公司

nearly Friday Limited

pizzaexpress (Hong Kong) Limited

華富嘉洛資產管理有限公司

新瑪德慈善基金

瑞安建業有限公司

思緯市場資訊有限公司

德永佳集團

香港賽馬會

純銀會員AeCom

凱達環球有限公司

香港航煤營運有限公司

洪紡(香港)有限公司

安理國際律師事務所

美國安利（香港）日用品有限公司

安樂工程集團有限公司

奧雅納工程顧問

泛亞飲食有限公司 — 活力午餐

亞洲衛星有限公司

安盛金融有限公司

兄弟國際(香港)有限公司

時富投資集團有限公司

祥華實業有限公司

Clifford Chance

中遠國際控股有限公司

科銳香港有限公司

禾大香港

嘉�環球有限公司

大昌行集團有限公司

emoi 基本生活

福和集團控股有限公司

HeRo Corporation Ltd.

豪馬（香港）有限公司

香港航空發動機維修服務有限公司

香港�士尼樂園度假區

希慎興業有限公司

英之傑香港

日本城（香港）有限公司

莊信萬豐太平洋有限公司

利記集團

元暉光電有限公司

領先工業有限公司

能益有限公司

樂庭國際有限公司

宏利人壽保險（國際）有限公司

曼佳美（香港）照明電氣設備有限公司

mgpA (Asia) Limited

三菱電機香港集團有限公司

現代貨箱碼頭有限公司

港鐵公司

南華精機製品有限公司

香港快利有限公司

新澤控股有限公司

新世界發展有限公司

niin Limited

nuance-Watson (HK) Limited

oliver’s Super Sandwiches

olympus Capital / Asia environmental partners

美之至集團有限公司

奧的亮照明　

東方海外貨櫃航運有限公司

outblaze Limited

太平洋航運集團有限公司

科譽（香港）有限公司

proJob21.com Limited

隆堡國際酒店集團

理光（香港）有限公司

莎莎國際控股有限公司

索迪斯（香港）有限公司

永保林業控股有限公司

瑞士再保險公司

新昌管理服務有限公司

匯能集團

敦沛金融控股有限公司

東亞銀行

The Body Shop

The euro Suisse Foundation

香港中華煤氣有限公司

香港上海大酒店有限公司

The pLC group

通城鐘錶有限公司（精工表）

捷榮國際控股有限公司

Ward Ferry management Ltd.

永亨銀行

雅虎香港有限公司

郵船航空航運（香港）有限公司

Hellmann Worldwide Logistics Ltd.

Hong Kong International Airport

Leo paper group (Hong Kong) Limited

Lloyd george management (Hong Kong) Limited

mUJI (Hong Kong) Company Limited

nearly Friday Limited

pizzaexpress (Hong Kong) Limited

Quam Asset management Limited

Simatelex Charitable Foundation

SoCAm Development Limited

Synovate Limited

Texwinca Holdings Limited

The Hong Kong Jockey Club

silver membersAeCom

Aedas Ltd.

AFSC operations Ltd.

Aldertex (Hong Kong) Limited

Allen & overy

Amway Hong Kong Limited

Analogue Holdings Ltd.

Arup

Asia pacific Catering Corporation Ltd.– Luncheon Star

Asia Satellite Telecommunications Co. Ltd.

AXA China Region Insurance Company Limited

Brother International (Hong Kong) Limited

Celestial Asia Securities Holdings Limited

Cheung Wah Development Co Ltd.

Clifford Chance

CoSCo International Holdings Limited

CRee Hong Kong Limited

Croda Hong Kong Company Limited

Crown Records management

Dah Chong Hong Holdings Ltd.

emoi

Fook Woo group Holdings Ltd.

HeRo Corporation Ltd.

Hallmark Cards (HK) Limited

Hong Kong Aero engine Services Limited

Hong Kong Disneyland Resort

Hysan Development Company Limited

Inchcape Hong Kong

Japan Home Centre (HK) Ltd.

Johnson matthey pacific Limited

Lee Kee group

Light engine Limited

Linkz Industries Limited

Long Data Technology Limited

LTK International Ltd.

manulife (International) Limited

megaman (HK) electrical & Lighting Ltd.

mgpA (Asia) Limited

mitsubishi electric Hong Kong group Limited

modern Terminals Limited

mTR Corporation

nam Wah precision product Ltd.

neil pryde Limited

new Heritage Holdings Ltd.

new World Development Company Limited

niin Limited

nuance-Watson (HK) Limited

oliver’s Super Sandwiches

olympus Capital / Asia environmental partners

one Concept group Ltd.

optiled Lighting

orient overseas Container Line Limited

outblaze Limited

pacific Basin Shipping Limited

poSH office Systems (HK) Ltd.

proJob21.com Limited

Rhombus International Hotels group

Ricoh Hong Kong Limited

Sa Sa International Holdings Ltd.

Sodexo (Hong Kong) Limited

Sustainable Forest Holdings Limited

Swiss Reinsurance Company

Synergis management Services Ltd.

Synergy group

Tanrich Financial Holdings Limited

The Bank of east Asia

The Body Shop

The euro Suisse Foundation

The Hong Kong and China gas Company Limited

The Hongkong and Shanghai Hotels, Limited

The pLC group

Thong Sia Watch Co., Ltd. (SeIKo)

Tsit Wing International Holdings Limited

Ward Ferry management Ltd.

Wing Hang Bank

Yahoo! Hong Kong Limited

Yusen Logistics (Hong Kong) Limited

50WWF Annual Review 2011

本會感謝以下曾於2010-2011年，以各種方式支持本會的機構和個別人士We would also like to thank the following for their contributions

COrPOraTeAAStocks

ADm Capital Foundation

AeCom Asia Co.Ltd.

Asia pacific growth Strategy

Asiaray Advertising media Limited

ATAL engineering Ltd.

Automobile

Aviva Life Insurance Company Limited

BASF east Asia Regional Headquarters Ltd

BmW Concessionaires (HK) Limited

Bonjour Cosmetic Wholesale Center Limited

Bonjour Holdings Limited

bread n butter

Buspak Advertising (Hong Kong) Limited

C.C.Wu Internaitonal Co., Ltd.

Cable TV

Canon Hongkong Company Limited

Centro Design & Furniture Ltd.

Cheung Kong (Holdings) Limited

Citigroup

CLp power Hong Kong Limited

CoDY Advertising (Hong Kong) Limited

Council for Sustainable Development

Crown motors Limited

Crystal group

Dah Chong Hong Holdings Limited

Disney Children’s Fund

Drs. Richard Charles & esther Yewpick Lee Charitable Foundation

education Bureau — Curriculum Development moral and Civic ed

emphasis Jewellery

environmental protection Department

ernst & Young

Fiducia Limited

FIL Foundation

Financial Times

Fook Lam moon Restaurant Ltd.

Fung Lok Wai Wetland nature Reserve

genting Hong Kong Limited

give2Asia

green Dragon Fund managed by environmental Investment Services Asia Ltd.

Hang Seng Bank

機構阿斯達克財經網

ADm Capital Foundation

AeCom Asia Co.Ltd.

亞太地區商業增長策略

雅仕維廣告媒體

安樂工程有限公司

Automobile

Aviva 人壽保險有限公司

巴夫斯東亞地區總部有限公司

寶馬汽車（香港）有限公司

卓悅化�品批發中心有限公司

卓悅控股有限公司

bread n butter

Buspak Advertising (Hong Kong) Limited

伍集成國際有限公司

有線電視

佳能香港有限公司

Centro Design & Furniture Ltd.

長江實業（集團）有限公司

花旗集團

中華電力有限公司

CoDY Advertising (Hong Kong) Limited

可持續發展委員會

皇冠汽車有限公司

晶苑集團

大昌行集團有限公司

迪士尼兒童基金

利銘澤黃瑤璧慈善基金

教育局 — 德育及公民教育

點精品

環境保護署

安永會計師事務所

德信管理咨詢

FIL Foundation

金融時報

福臨門酒家有限公司

豐樂圍濕地自然保護區

雲頂香港有限公司

give2Asia

青龍基金（由環境投資服務亞洲有限公司管理）

�生銀行

Harbour City

Henderson Land Development Company Limited

HK Commercial Broadcasting Co Ltd

HK Traveler

Home Retail group (Asia) Limited

Hong Kogn Art platform of Youth

Hong Kong Cable news express Limited

Hong Kong CSL Limited

Hong Kong Daily news

Hong Kong economic Times Limited

Hong Kong Housing Society

Hong Kong Institute of Vocational education (Tsing Yi)

Hong Kong International Airport

Hong Kong Tramways Limited

Hop Fung group Holdings Limited

HoTmeDIA

Hutchison Telecommunications (Hong Kong) Limited

Hysan Development Company Limited

Information Services Department

Investor

ITT Cannon (Hong Kong) Limited

Jebson & Co. Ltd.

Jm network Limited

John Swire & Sons (H.K.) Ltd.

KAo (Hong Kong) Ltd.

Kegral Company Limited

Kerry Holdings Limited

King of The King group

Knight Frank petty Limited

Kookai Hong Kong

Lee Hysan Foundation

Leighton Contractors (Asia) Limited

Leo Burnett Limited

LHg Catering Limited

Luxury Insider group

macau Cable TV Limited

manulife (International) Limited

marsh (Hong Kong) Limited

maxell Asia Ltd.

milk magazine

ming pao

modern Terminals Limited

nam Sang Wai Development Co., Ltd.

national geographic Channel

海港城

恆基兆業地產有限公司

香港商業電台

旅行家

Home Retail group (Asia) Limited

香港青年博藝坊

有線新聞速遞

香港流動通訊有限公司

新報

香港經濟日報集團

香港房屋協會

職業訓練局

香港國際機場

香港電車

合豐集團控股有限公司

HoTmeDIA

和記電訊（香港）有限公司

希慎興業有限公司

政府新聞處

投資一週

ITT Cannon (Hong Kong) Limited

捷成洋行有限公司

Jm network Limited

太古股份有限公司

花王（香港）有限公司

翹高有限公司

嘉理控股有限公司

皇上皇集團有限公司

萊坊測計師有限公司

Kookai Hong Kong

利希慎基金

禮頓建築（亞洲）有限公司

李奧貝納廣告有限公司

�福樓餐飲有限公司

Luxury Insider group

澳門有線電視

宏利人壽保險（國際）有限公司

marsh (Hong Kong) Limited

maxell Asia Ltd.

milk magazine

明報

現代貨箱碼頭有限公司

南生圍建業有限公司

國家地理頻道

51所有捐款只用作支持保育用途。本會的決定以科學為基礎，不受任何贊助公司影響。All donations received are for conservation purposes. WWF’s decisions are independent based on our scientific judgment and will not be affected by the sponsoring companies.

neonlife electronic & Lighting (HK) Ltd.

news media group

now TV

nXp Semiconductors Hong Kong Ltd.

ocean park Hong Kong

operation Santa Claus

pizzaexpress (Hong Kong) Limited

poAD group Limited

police public Relations Branch

power Assets Holding Limited

prestige Hong Kong

Rhythm of Life Co.

RoadShow media Limited

S.F. express (Hong Kong) Limited

Schneider electric (HK) Ltd.

She.com

Shiseido Liyuan Cosmetics Co., Ltd.

Shun Hing education & Charity Fund. Ltd.

Sina.com (Hong Kong) Limited

Sino group

SoCAm Development Limited

Standard Chartered Hong Kong 150th Anniversary Community Foundation

Standard Chartered Bank (Hong Kong) Limited

Star Ferry Company Limited

Starcom Worldwide –Hong Kong

Sun Hung Kai properties (China) Ltd.

Sustainable Development Fund

Swire properties Limited

Swiss Reinsurance Company Ltd.

Tanner De Witt

TDK Hong Kong Co. Ltd.

Team Building Asia

Teledirect Hong Kong Limited

The Analogue group of Companies

The Body Shop

The executive Centre

The Hong Kong and China gas Company Limited

The Hongkong Bank Foundation

The Reader’s Digest Association, Inc.

The Kowloon motor Bus Co. (1933) Ltd.

The Source Asia

The Swire group Charitable Trust

The Tokio marine and Fire Insurance Co. (HK) Ltd.

The Wharf (Holdings) Limited

Times Square Limited

TnS

Travel and Sports

U magazine

UBm Asia Limited

UL International Limited

United Italian Corporation (H.K.) Ltd.

Wah Fung group

Wai Yin Association

WWF-UK

Yahoo! Hong Kong Limited

inDiviDualmr Daniel Rochfort Bradshaw

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mr george Christofis

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miss Dune Yuk Chee June

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mr Luk Lai Chuen

mrs geraldine elaine Forsgate marden

ms mo Fung Yee

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mr markus Shaw

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利安電光源（香港）有限公司

新傳媒集團

now TV

nXp Semiconductors Hong Kong Ltd.

香港海洋公園

聖誕老人大行動

pizzaexpress (Hong Kong) Limited

博納戶外廣告有限公司

警察公共關係科

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prestige Hong Kong

Rhythm of Life Co.

路訊通媒體有限公司

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信興教育及慈善基金

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渣打香港150週年慈善基金

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天星小輪有限公司

Starcom Worldwide – Hong Kong

新鴻基地產（中國）有限公司

可持續發展基金

太古地產

瑞士再保險有限公司

鄧偉德、戴源恆律師行

香港東電化有限公司

Team Building Asia

Teledirect Hong Kong Limited

安樂工程集團

The Body Shop

德事商務服務中心

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�豐銀行慈善基金

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The Source Asia

太古集團慈善信託基金

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九龍倉集團

時代廣場有限公司

TnS

Travel and Sports

U magazine

亞洲博聞有限公司

UL安全檢定國際有限公司

永義（香港）有限公司

華峰集團

慧妍雅集

世界（英國）自然基金會

雅虎香港有限公司

個人白丹尼先生

陳建華先生

mr Alex Christofis

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mrs geraldine elaine Forsgate marden

ms mo Fung Yee

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邵在德先生

唐裕年先生

mr Christian Teriete

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2011

REVIEWHK

禁止拖網捕魚：海洋將回復生機The trawling ban: here comes the neighbourhood

保育 ConservaTion 生態足印 FooTprinT 教育 eduCaTion

世界自然基金會 香港分會年度報告

WWF-HonG KonG annual revieW

© 1986 熊貓標誌WWF，® “WWF”是世界自然基金會的註冊商標

© 1986 Panda symbol WWF ® “WWF” is a WWF Registered Trademark香港灣仔軒尼詩道一號熙信大廈10樓1002室世界自然基金會香港分會。電話:(852) 2526 1011，

傳真：(852) 2845 2734，電郵：wwf@wwf.org.hk

WWF-Hong Kong, Suite1002, 10/F, Asian House, 1 Hennessy Road, Wanchai, Hong Kong. Tel: (852) 2526 1011, Fax: (852) 2845 2734, Email:wwf@wwf.org.hk

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Why we are hereTo stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony and nature.

Why we are here

wwf.org.hk

To stop the degradation of the planet’s natural environment andto build a future in which humans live in harmony with nature.

WWF.orG.HK• 世

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世界自然基金會總會於1961年成立，本著人類與大自然可和諧共存的使命，現已成為全球具有領導地位的保育組織之一。近五十多年來，世界自然基金會與各國政府、其他非政府組織和私營界別建立了不少國際性的夥伴關係，並啟發每個人都可以用行動帶來改變Founded in 1961 with a mission to build a future where humans can live in harmony with nature, WWF has since forged unprecedented global partnerships with governments, other NGOs and the private sector, and has inspired individuals to take action and make a difference.

2011年是世界自然基金會香港分會成立30週年。自1981年起，我們孜孜不倦地透過生態足印、保育及教育項目，締造生生不息的地球WWF-Hong Kong was founded in 1981. For the past 30 years, we have worked tirelessly to deliver solutions for a living planet through conservation, footprint and education programmes in Hong Kong and across the region

「地球一小時」是全球最大型的自發性環保行動， 在2011年就吸引超過270萬名港人參與，承諾採取可持續發展的生活模式WWF’s Earth Hour is the biggest voluntary environmental action in the world. In 2011, the event attracted more than 2.7 million participants in Hong Kong pledging to adopt a sustainable lifestyle

研究顯示，在禁止拖網捕魚後，如政府能通過禁止在海岸公園內進行商業捕魚，預計只需約五年時間，體型較大的魚類數量，如石斑及黃花魚，會大約上升40至70%It is estimated that five years after the implementation of the trawling ban—provided the government also bans commercial fishing in marine parks—populations of larger fish, such as groupers and croakers, will have surged by 40 to 70 percent from their current levels