SHOP Düsseldorf SS15
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DÜSSELDORF Luxury Edition Spring/Summer 2015 Page 42 STREET STYLE: discover the streetwear labels that give Düsseldorf a distinct fashion edge DÜSSELDORF | ДЮССЕЛЬДОРФ | 杜塞尔多夫 وسلدورف د|
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Transcript of SHOP Düsseldorf SS15
DÜ
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uxu
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Page 42
STREET STYLE:
discover the streetwear labels that give Düsseldorf a distinct fashion edge
DÜSSELDORF | ДЮССЕЛЬДОРФ | 杜塞尔多夫 |دوسلدورف
If you are looking for a wide selection
of exquisite timepieces and FINe jewellery,
you only need to keep one name in mind.
For more than 135 years, the name
“WEMPE” has stood for the utmost
expertise in the art of making jewellery
and timepieces. We offer a unique
selection of valuable treasures at 28
Wempe showrooms world-wide. We are
especially proud because for more than
a century we have been privileged to
contribute to the grand feelings that our
customers express when they purchase
jewellery or timepieces. Our pieces of
jewellery uphold international standards
and are born in our own atelier. This is
true for unusual one-of-a-kind items
as well as for our diverse assortment
of classic pieces with brilliant-cut
diamonds. And a century-old friendship
links us with the world’s foremost watch
www.wempe.com We accept all credit cards.
manufactories. You will find WEMPE
showrooms at the loveliest locations
in great European metropolises, New
York City and in Beijing. Each shop also
offers service or advice whenever you
require it, so you can be certain that we
will always be available to meet your
individual needs. We cordially invite you
to discover an abundance of interesting
new items and exclusive special models
at one of Europe’s leading jewellers. We
look forward to your visit!
HAMBURG LONDON PARIS NEW YORK
Düsseldorf, Königsallee 14,
T +49.(0)211.32 40 77
HAMBURG LONDON PARIS NEW YORK
ein Schweizer Traditionsunternehmenund eines der führenden Häuser fürUhren und Schmuck in Europa. In unserem Düsseldorfer Geschäft auf derKönigsallee erwartet Sie eine großeAuswahl an Luxus-Uhrenmarken sowieexquisite Schmuckstücke und ein erstklassiger Service.
Willkommen bei Bucherer,
a Swiss company with a long traditionand one of the leading establishmentsfor watches and jewellery in Europe. In our Düsseldorf store directly atKönigsallee you will find a broad selection of luxury watch brands and exquisite jewellery, as well as first-classservice.
Welcome to Bucherer,
Düsseldorf Königsallee 26
WATCHES JEWELRY GEMS
und viele mehrand many more
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Berlin Dusseldorf Frankfurt Hamburg Munich Nuremberg | BaselBern Davos Geneva Interlaken Lausanne Locarno Lugano LucerneSt. Gallen St. Moritz Zermatt Zurich | Vienna | Paris | bucherer.com
GALERIA Kaufhof an der Kö
is a department store with genuine cos-mopolitan charm. Located centrally on Düsseldorf’s internationally renowned shopping Boulevard – in the heart of the city, between the Altstadt and Schadow-straße – the store offers customers a huge choice, including many brand-name items. Home to more than 150 brands, there’s always some-thing new to discover: alongside fashion items, shoppers will fi nd an extensive selection of watches, jewellery, leather products, perfumes and household goods. We recommend a visit to our gourmet department, which offers a range of tasty German specialities. If you come from a country outside the EU, please enjoy tax-free shopping at GALERIA Kaufhof!
Please scan the QR-code with your smart-phone to get more information about your GALERIA store Düsseldorf, Königsallee.
DÜSSELDORFKÖNIGSALLEE NR.1
... makes you fall in love with Germany
GALERIA Kaufhof...
www.galeria.deGALERIA Kaufhof GmbH, Leonhard-Tietz-Str. 1, 50676 Cologne
CHRIST jewellers and watchmakers in Düsseldorf
Berliner Allee 2 · Königsallee 56 (inside SEVENS)
www.christ.de
CHRIST DIAMONDS �કDŽ200 䒐 CHRIST ϧप刧偹ᖋ㊁ˈ
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D Ü S S E L D O R F - S C H A D OW S T R A S S E 14
Düsseldorf, SchadowstraßeKarstadt Warenhaus GmbH | Theodor-Althoff-Straße 2 | 45133 Essen
Our branches in excellent downtown locations of most
important German cities provide shoppers with a modern and
comfortable environment which makes shopping an experience.
Not only strong brands but also our outstanding advisory
service and innovative events attract throngs of buyers.
Enjoy your next shopping spree on the discovery journey
through our store Karstadt Düsseldorf.
Fashion, Lifestyle & more
Emma Cheevers
EDITOR’S LETTER
14
Welcome to Düsseldorf
Maybe you’re already familiar with Düsseldorf, or perhaps it’s the frst
time you’ve visited this trend-aware German city. Either way, SHOP
magazine is sure to ofer something to surprise you. Discover the
streetwear labels that give Düsseldorf its edge on page 42, read about
the unconventional Kaviar Gauche brand on page 50, and fnd all the
details on Kö-Bogen, the city’s premium new shopping centre, in our
news pages.
SHOP is part of Global Blue, the Tax Free Shopping market leader
that helps you save up to 14.5% when shopping in Germany. We publish
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Düsseldorf: Königsallee 60
Then you’ve come to the right place at C&A. Awaiting you here are the latest trends, ranging from sporty to elegant, as well as a truly special shopping experience. We offer our customers a large selection of ladies’, men’s and children’s fashions – of course always of the highest quality and at extremely low prices.
facebook.com/ca
In the mood for fashion?
visit us: www.canda.com
Düsseldorf Schadowstraße 77–79 • Bilk Arcaden, Friedrichstraße 131
Вы любите моду?Тогда посетите магазины C&A. В наших торговых
центрах вас ожидают товары новейших трендов
в любом стиле от спортивного до элегантного.
Шоппинг в них станет для вас событием особого
рода. У нас вы найдете широкий ассортимент
модной женской, мужской и детской одежды –
конечно же лучшего качества и по самым
привлекательным ценам.
هل أنت راغب بآخر الصيحات؟
إذا ستسعد بما تقدمه محلت C&A. ستجدون لدينا أخر صيحات الموضة،
من ملبس السبور إلى قمة الناقة. وماعليكم إل أن تتمتعوا بالتسوق في
محلتنا. لقد عودنا زبائننا الكرام على تشكيلة واسعة من ملبس السيدات
والرجال والطفال ذات النوعية العالية وبأفضل الثمان .
CONTRIBUTORS
18
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globalblue.com
PH
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Sally McIlhone
As SHOP’s managing editor,
Sally McIlhone is in touch
with leading brands, creatives
and writers around the world
so she can stay on top of the
latest styles and designs. Sally
has contributed to ShortList,
Stylist and Total Film online.
Hannah Lewis
Hannah Lewis, SHOP’s
news editor, read English at
the University of Oxford and
holds a London College of
Fashion MA in journalism.
She has worked for Time Out
in the Middle East and has
produced her own magazine.
Verity Hogan
History graduate Verity
Hogan swapped writing
about crinolines for more
contemporary clothes when
she moved to London to
pursue journalism. Verity
now works as SHOP’s
features editor.
Alexander Wells
The bold, graphic style of
Alexander Wells, who works
in a mix of traditional and
digital mediums, made him
the perfect choice to illustrate
this season’s cover for the
Düsseldorf edition of SHOP.
The illustration shows the
infuence of street style on
the city’s fashion, inspired
by our feature on Düsseldorf’s
cutting-edge streetwear labels
on page 42. His other clients
include the New York Times,
Financial Times, Random
House and Penguin.
Read more about our
illustrations at
global blue.com/covers.
20
SHOP FLOOR
EDITOR IAL
Editor-in-chief
Emma Cheevers
PUBLISH ING
Publisher
James Morris
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue
Chief Executive Officer
David Baxby
Chief Traveller Officer
Craig Le Grice
SHOP is published by
Global Blue
Group headquarters
Global Blue SA,
Route de Crassier 7,
CH-1262 Eysins, Switzerland
Corporate registration number
5565726923
globalblue.com
Head of digital
Eamonn Leacy
Digital campaign manager
Nina Kobalia
Digital marketing executive
Wenhan Zhang
Digital marketing intern
Anastasia Budieva
Product manager
Devesh Sankadecha
Digital intern
Sammy Ha
Advertising and partnership manager
Riccardo Canini
Online managing editor
Kirsty Welsh
Online production assistant
Marina Nelson
Online assistant
Emily Scrivener
Chinese editor
Yuan Fang
Associate Chinese editor
Junjie Dou
Chinese contributing editor
Qingya He
Chinese editorial assistants
Yunhan Fang, Yangzi Liu
Chinese translators
Xun Ji, Yin Shi, Chenguang Yi,
Yi Zhang
Russian editor
Anastasia Nemchenok
Associate Russian editor
Daria Orlova
Russian translators
Diana Fitkulina, Teena Garnik,
Gary Ramazanov
Arabic editor
Haneen Malaeb
Japanese editor
Kyoko Nishimoto
Dane Consultancy
Commercial artworking assistant
Aaron Carline
AVP business development manager
Patrice Janet
Managing editor
Sally McIlhone
Cover illustrator
Alexander Wells
Contributor
Maria Kirchen-Hill
Production editor
Caterina Mazzolai
Assistant production editor
Ruairidh Pritchard
Features editor
Verity Hogan
City guide and lifestyle editor
Isabella Redmond Styles
Fashion editor
Ximena Daneri
News editor
Hannah Lewis
Assistant fashion and news editor
Gemma Latham
Fashion and news assistant
Theresa Harold
Fashion and news intern
Rebecca Fearn
Chief sub-editor
Hester Lacey
Copy editors
Katie Davis,
Sue Flook,
Claire Gervat,
Ann Morphew,
Harriet O’Brien
Picture editor
Kirsty Andrews
Creative editor/Deputy picture editor
Sarah Beyts
Assistant picture editor
Grace Bird
Picture assistants
Mónica R Goya,
Sarah Walker
Art direction
Design by S-T
Artwork editor
Adam Dhaliwal
Artworking assistants
Dionne Hélène, Milkha Lala,
George Trinick
Artworking intern
Samantha Junak
GL OBA L BLU E GE R M A N Y
Vice president sales Central Europe Thorsten Lind
Country manager Jörg Schönbeck
Marketing sales manager
Michael Mauerhoff
Sales manager
Pino Dufter
Global Blue Germany, Vogelsanger Weg 38,
40470 Düsseldorf
Regional tourist office
Düsseldorf Marketing &
Tourismus GmbH,
Benrather Strasse 9,
40213 Düsseldorf,
+49 (0)211 172020,
duesseldorf-tourismus.de
SWISS CHAMP DIVEMASTER SPECTRA
EXPLORER JACKET FRAGRANCE
FUNCTIONALITY IS PART OF OUR FAMILY
Flagship Store Düsseldorf | Königsallee 88
Brand Store Köln | Wallrafplatz 2
MAKERS OF THE ORIGINAL SWISS ARMY KNIFE | VICTORINOX.COM
22
CONTENTS
PRODUCTS
26 Check Out
SHOP selects a standout piece from
Düsseldorf this season
28 Products
Key looks for the season, from fashion and
footwear to jewellery and accessories
N E WS
32 Shop Window
One store not to be missed in Düsseldorf
34 News
Seasonal updates on shops, services and
new products
F E AT U R E S
42 Cover Story: Take It To The Streets
Düsseldorf’s streetwear labels bring an
edge to the city’s fashion scene and attract
crowds of trend-conscious visitors, reports
Sally McIlhone
50 Guerilla Chic
Kaviar Gauche broke into the fashion
world a decade ago and is still bringing a
touch of rock ‘n’ roll rebellion to the style
establishment, as Verity Hogan discovers
E X PE R I E NCE
58 Raising The Bar
Düsseldorf ofers many good reasons
to raise your glass, writes Isabella
Redmond Styles
62 Stay In Style
SHOP’s guide to the world’s most
exclusive hotels
Above: a key look for spring/summer 2015 from the DRMTM streetwear label
p.42
GANT STORES DÜSSELDORF
KÖ-GALERIE & SCHADOW-ARKADEN & AIRPORT-AIRSIDE FLUGSTEIG A & B
WWW.GANT.COM
CONTENTS
24
GU I DE68 Maps and guides to the key shopping
areas of Düsseldorf, plus useful information for visitors
80 My Neighbourhood
Restaurateur Andrej Urošević takes SHOP on a tour of Düsseldorf’s Oberkassel and Niederkassel districts
E SSE N T I A L S83 How To Shop Tax Free
The simple steps to saving money on your shopping
T R A NSL AT IONS85 Русский Перевод90 美文翻译
93 日本語翻訳
96
SOU V E N I R98 The essential item to bring home
ONLINE
ENGLISH | Р УС СКИЙ | 中文
The latest in luxury shopping and travel is updated everyday at globalblue.com
Follow the Global Blue editors
on the move for up-to-the-
minute shopping tips and
insider information.
@shopcontent
/globalblue
/globalblue
@环球蓝联-GlobalBlue
@GlobalBlue
/GlobalBlue
/GlobalBlueRu
GET SOCIALFASHION
COMPETITIONS
PH
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EL
AN
IE G
AL
EA
/TH
ES
TR
EE
TM
US
E.IT
win
ds
or.
de
windsor. Store, Kö-Bogen, Königsallee 2, Düsseldorf
26 | PRODUCTS
Save up to 14.5% by shopping tax free, see page 83
PH
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A F
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© C
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TIE
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WILD AT HEART
Launched in 1914, Cartier’s iconic Panthère
line owes its enduring success to founder Louis
Cartier and jeweller Jeanne Toussaint’s shared
fascination with the power of the panther, in
which they found the inspiration for some of
the celebrated jewellery house’s most beautiful
pieces. It remains one of Cartier’s emblems
today, and after more than a century a piece
of jewellery from the Panthère collection
makes just as strong an impact. In 18-carat
yellow gold, dotted with black lacquer and set
with two tsavorites for eyes, this ring is playful
yet classic, and is a great way to add a little
personality to your look without compromising
on elegance. mkh
Cartier Panthère de Cartier ring, €13,100,
Cartier, Steinstrasse 1-3, 40212 Düsseldorf,
+49 (0)211 866460,
cartier.com
* for map go to page 76
CHECK OUT
It’s more fun,when it’s
tax-free!
Grand Gourmet | Knife set 5 pieces
with WMF Performance Cut®*sum of the prices
instead of 384,75* €
289,–instead of 789,90* €
499,–
Gourmet Plus | Cookware set 7 pieces
WMF Store DüsseldorfSchadowstr. 64
Tel. 0211/ 35 44 68
www.wmf.de/fi lialen
28 | PRODUCTS
Save up to 14.5% by shopping tax free, see page 83
5. Diesel Sleenker jeans, €250,
Diesel, Kasernenstrasse 1,
40213 Düsseldorf,
+49 (0)211 862 2966, diesel.com
3. Cos sunglasses, €79,
Cos, Königsallee 80, 40212 Düsseldorf,
+49 (0)211 168 4868,
cosstores.com
4. Emporio Armani shoes, €610,
Emporio Armani,
Sevens, Königsallee 56,
40212 Düsseldorf,
+49 (0)211 9870 9962, armani.com
1. Ermenegildo Zegna belts, from
€250 each, Ermenegildo Zegna,
Königsallee 68, 40212 Düsseldorf,
+49 (0)211 136 5767, zegna.com
2. Salvatore Ferragamo keychain,
€195, Salvatore Ferragamo,
Königsallee 28, 40212 Düsseldorf,
+49 (0)211 159 7650, ferragamo.com
PH
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4) A
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RE’
LU
CAT
; (5)
MA
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ADDED EXTRAS
Accessories can make or break an outft – try these classic
choices to perk up a minimal black and khaki ensemble
2
1
3
4
5
globalblue.com
SHOP | 29
6. Burberry jacket, €1,595,
Burberry, Königsallee 50,
40212 Düsseldorf, +49 (0)211 320926,
burberry.com
7. Hublot watch, €20,300,
Hestermann & Sohn, Königsallee 60F,
40212 Düsseldorf, +49 (0)211 876 3870,
hublot.com
8. Mercedes-Benz Club fragrance,
50ml, €49.99, Douglas,
Königsallee 60A, 40212 Düsseldorf,
+49 (0)211 134256,
perfume.mercedes-benz.com
6 7
8
30 | PRODUCTS
Save up to 14.5% by shopping tax free, see page 83
5. Massimo Dutti jacket, €89.95,
Massimo Dutti, Königsallee 70,
40212 Düsseldorf,
+49 (0)211 2005 3701,
massimodutti.com
3. Niessing Topia platinum
earrings, from €2,050,
Niessing, Martin-Luther-Platz 32,
40212 Düsseldorf, +49 (0)211 325186,
niessing.com
4. Bally Ellun shoes, €395,
Bally, Königsallee 58,
40212 Düsseldorf, +49 (0)211 864620,
bally.com
1. Tod’s bag, €1,235,
Tod’s, Königsallee 12,
40212 Düsseldorf,
+49 (0)211 854 9744,
tods.com
2. Hermès wallpaper, 10m, from
€176, Hermès, Königsallee 27-31,
40212 Düsseldorf,
+49 (0)211 864380,
hermes.com PH
OTO
S: (
2) ©
AR
TOFC
OL;
(3) M
ATTH
IAS
HO
FFM
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4) R
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AR
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ALE
NC
IA P
HO
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PH
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EMERALD CITY
For a quick seasonal update,
give these pieces the green light
1
2
3
4
5
StrellSon FlagShip Store, BreidenBacher hoF,KönigSallee 11, düSSeldorF
strellson.com
32 | NEWS
Save up to 14.5% by shopping tax free, see page 83
VIVA VERSACE
Düsseldorf just got a little more fashion
forward, as Versace has opened its frst
standalone store in the city. Designed by
Donatella Versace in collaboration with British
architect Jamie Fobert, the boutique covers
an area of 540 square metres and is designed
to blend the opulence and traditions of Italy
with the vibrant modernism of Versace today.
Marble mosaic foors pay homage to Byzantine
churches of the ninth century, contrasting
with ultra-modern Perspex walls and shelving
units and combining to create a truly luxurious
atmosphere, bringing a little bit of Italy to
Düsseldorf. With prêt-à-porter collections
of menswear, womenswear and accessories,
this store has the best selection of Versace
goods in Düsseldorf, as well as one of the city’s
most unique design concepts. hl
Versace,
Königsallee 21-23, 40212 Düsseldorf,
+49 (0)211 862 9350,
versace.com
* for map go to page 72
SHOP WINDOW
THEFASHION & LIFESTYLE DEPARTMENT STOREON KÖNIGSALLEE
★No. 1
BREUNINGER DÜSSELDORF KÖ-BOGEN KÖNIGSALLEE 2 WWW.E-BREUNINGER.DE/EN
ALEXANDER MCQUEEN BALENCIAGA BRIONI BRUNELLO CUCINELLI
BOTTEGA VENETA BURBERRY CHLOÉ DIANE VON FURSTENBERG
DOLCE & GABBANA ELIE SAAB ERMENEGILDO ZEGNA E T R O
GIORGIO ARMANI GIVENCHY GUCCI IRIS VON ARNIM JIMMY CHOO
JITROIS LANVIN LORO PIANA MARCHESA MARC JACOBS MONCLER
PHILIPP PLEIN PUCCI ROBERTO CAVALLI SALVATORE FERRAGAMO
SANTONI TALBOT RUNHOF THE ROW TOD’S VALENTINO GARAVANI
WELCOME TO 15,000 SQUARE METRES FULL OF THE WORLD’S
MAJOR PREMIUM ACCESSORIES, SHOES, FASHION, BEAUTY AND
LIFESTYLE BRANDS AND DISCOVER THE WORLD’S ONLY LEGENDARY
SANSIBAR RESTAURANT OUTSIDE SYLT.
34 | NEWS
Save up to 14.5% by shopping tax free, see page 83
INVESTMENT PIECES
Uwe van Aferden is described as a
menswear department store, but in fact it’s
much more than that. As well as an impressive
range of menswear, the shop boasts a selection
of art and furniture. In 2012, the company
also created a magazine, The Heritage Post,
dedicated to lifestyle, craft and heritage
fashions. From upcycled furniture to frame-
sewn leather shoes, Uwe van Aferden has a
great range of products that get more beautiful
with age. One example is the leather brand
Butts and Shoulders, stocked since last year.
Made of 100% natural vegetable-tanned
leather, all Butts and Shoulders bags develop a
unique patina when used, touched and exposed
to sunlight. As fashion trends come and go ever
more rapidly, Uwe van Aferden ofers a novel
alternative: investing in something you love
and watching it improve over the years. th
Uwe van Aferden,
Lorettostrasse 35, 40219 Düsseldorf,
+49 (0)211 552132,
van-aferden.com
TAILORED FOR YOU
Founded in 1881 in Stuttgart, Breuninger
is one of Germany’s most successful and
respected department store groups, famous
for its focus on luxury and its world-class
service. The brand’s Düsseldorf location
is everything you would expect from
Breuninger. The store ofers extras such as an
alteration service, making sure every purchase
fts you perfectly, and a bespoke tailoring
department for both men and women if you
want something even more personal. After
exploring all this store has to ofer, those in
need of some rest and relaxation will fnd
themselves pampered to perfection in the
store’s Beauty Rooms. mkh
Breuninger,
Kö-Bogen, Königsallee 2,
40212 Düsseldorf,
+49 (0)211 566410,
e-breuninger.de
* for map go to page 74PH
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SHOP | 35
QUALITY TIME
Porsche Design embarks on a new
chapter with the launch of its frst timepieces
developed completely in house. The brand
has had a horological department since 1972,
but until now pieces have been created in
collaboration with renowned watchmakers.
The new models, the Chronograph Titanium
Limited Edition and the Timepiece No1,
are designed using the same principles that
Professor Ferdinand Alexander Porsche
applied to the very frst Porsche Design watch:
optimal readability, technical perfection,
high-quality materials and true functionality.
They are also exceptionally comfortable
to wear. Limited to 500 pieces each, these
striking matte black pieces are sure to become
collector’s items. hl
Porsche Design,
Kö-Bogen, Königsallee 2,
40212 Düsseldorf,
+49 (0)211 2107 4430,
porsche-design.com
* for map go to page 74
ONE TO WATCH
Founded in Düsseldorf, family company
Blome has been a leader in the German luxury
watch market since 1947. Blome was the frst
German dealer of many of the watch brands
it stocks, which include Rolex, Patek Philippe,
IWC and Panerai, and ofers friendly, well-
informed service. The store also ofers private
shopping events for small groups. hl
Blome, Königsallee 30, 40212 Düsseldorf,
+49 (0)211 327077, blome-uhren.de
* for map go to page 74
globalblue.com
36 | NEWS
Save up to 14.5% by shopping tax free, see page 83
DOROTHEE RETURNS TO DÜSSELDORF
Designer womenswear label Dorothee Schumacher, previously known just as Schumacher, was recently rebranded with the full name of its designer and founder to mark the 25th anniversary of its launch, which took place in Düsseldorf. The city’s new fagship store will house the full collection of ready-to-wear clothing and accessories, and provides a relaxed environment designed to feel like a walk-in-wardrobe. Nude, gold and copper tones combine to create a warm and feminine interior while artwork selected by the designer herself adorns the walls to add a personal touch. Plentiful mirrors make mixing and matching outft selections an easy and enjoyable experience. Customers are invited to take time to relax on the sofas in the accessories lounge and enjoy a cofee in the entrance area; this really is a home away from home. glDorothee Schumacher,Trinkausstrasse 7, 40212 Düsseldorf, +49 (0)211 8606 2050,dorothee-schumacher.com
* for map go to page 72
TIMELESS STYLE
Real style never goes out of fashion, as the creative minds behind Italian luxury maison Bulgari truly comprehend. This is why the Bulgari Bulgari line of jewellery remains timeless as it emerges season after season – and why it outlasts many items on the market. Still, it can do no harm to add a little variety, and admirers of this simple and elegant collection can now fnd two new versions of the beautiful reversible ring. Those who love rose gold can now take home a version featuring mother of pearl on one side and pavé diamonds on the other, while the onyx and mother of pearl ring is available in classic yellow gold for the frst time. mkh
Bulgari, Königsallee 24, 40212 Düsseldorf, +49 (0)211 828 9780, bulgari.com
* for map go to page 74 PH
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DÜSSELDORF ARKADEN · FRIEDRICHSTR. 133 · 40217 DÜSSELDORF · 0211 - 54 47 13 89
SCHADOWSTRASSE 20/22 · 40212 DÜSSELDORF · 0211 - 416 619 98
38 | NEWS
Save up to 14.5% by shopping tax free, see page 83
DESIGN FOR LIFE
Visitors to Düsseldorf will defnitely
notice a new feature on the city’s skyline:
the architectural triumph that is Kö-Bogen.
A mixed-use development, the building is
home to a wealth of premium fagship stores
belonging to some of the world’s best-loved
brands, from Armani to Zegna. As well as
familiar names, the shopping centre is home
to a selection of unique store concepts, a
range of niche brands for visitors to discover,
and a wide array of cafés and restaurants. hl
Kö-Bogen,
Königsallee 2, 40212 Düsseldorf,
+49 (0)211 5423 3960,
koebogen.info
* for map go to page 74
WU’S THE BOSS
Jason Wu’s second outing for Boss is
a confdent assertion of the brand’s new
direction. Having made its name as a
menswear brand famed for its precise tailoring,
Boss is now a strong player in womenswear too.
There is something for every occasion within
this collection. Need a razor-sharp shirtdress
for daytime? Check. Want a diaphanous lilac
gown for a formal event? Double check. Wu
keeps silhouettes streamlined, often with a
narrow belt emphasising the waist. Speaking
of accessories, gladiator sandals are also given
the Wu treatment, with clean lines and a
simple zip bringing them sharply into the 21st
century. Of course, no Boss collection would
be complete without at least one black suit and
Wu does not disappoint. A fawless one-button
afair with white contrast seams, the suit has
been modelled without a shirt to play up the
femininity of a plunging neckline. Here is
androgyny done exactly the right way. th
Boss Store,
Königsallee 13,
40212 Düsseldorf,
+49 (0)211 2107 5170,
hugoboss.com
* for map go to page 74PH
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globalblue.com
FRESH START
This season, Prada’s menswear ofering
delivers a masterclass in ‘less is more’.
Designer Miuccia Prada has adopted a
conservative aesthetic, yet with a distinctive
freshness. An emphasis on clean lines,
sharp silhouettes and classic cuts avoids
any suggestion of overcomplication and
provides a fresh twist on contemporary
menswear. Fine tailoring details include
highlighted stitching and razor-sharp trouser
pleats, and the collection also includes cross-
strap sandals and leather overcoats. All these
elements combine into one of the most
directional menswear looks of the season. rp
Prada, Königsallee 34A, 40212 Düsseldorf,
+49 (0)211 865780, prada.com
* for map go to page 74PH
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TWO-TONE TIME
Add a splash of colour to your daytime
look with this two-tone timepiece from
the Bohème Collection by Montblanc –
a unique and elegant design that’s perfect
for the spring/summer season. This modern
piece was created using the foremost
horological technology, developed by
prestigious watchmaker Montblanc over its
90-year history. Its rose gold case quietly
complements the citrus hues of the strap,
while the diamonds surrounding the face
add subtle sparkle. mkh
Montblanc,
Königsallee 22, 40212 Düsseldorf,
+49 (0)211 323 8994,
montblanc.com
* for map go to page 74
Beauty and more …visit Europe’�
No. 1 perfumery!
• Königsallee 46, 0211 - 327608• Schadowstraße 26, 0211 - 1597114• Flinger Straße 33–35, 0211 - 3239977
WE WILL BE PLE ASED TO WELCOME YOU TO THE
DOUGL A S WORLD OF BE AU T Y IN DUS SELDORF :
Discover a perfumery tradition that dates back more than 100 years, and enjoy Europe’s largest assortment of leading beauty brands – from exclusive fragrances and luxury skin care to trendy color cosme-tic products and fashion accessories.
With 1,200 perfumeries in 18 countries, we are dedicated to providing excellent services and personal consultation to our customers.
Explore our world of beauty!
SHOP | 43
Düsseldorf’s intriguing mix of Fortune Global 500 companies and fashion fairs draws a diverse crowd of business travellers and fashion enthusiasts. The city’s combination of commerce and style provides the perfect backdrop for a new crop of streetwear brands. Riding the crest of the urban casualwear wave, these fresh labels
Düsseldorf’s streetwear labels bring an edge tothe city’s fashion scene and attract crowds of
trend-conscious visitors, reports Sally McIlhone
TAKE IT
TO THE
STREETS
Lef: DRMTM spring/summer 2015 /85 90
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are carving out a niche and rapidly gaining fans within Düsseldorf and worldwide.
Germany is fast becoming synonymous with streetwear, due to the popularity of sportswear-inspired brands such as Michalsky and the growth of heritage labels, including MCM, who add monograms to high-top
44 | FEATURES
Above: the Souq store
German brands are fast becoming synonymous with streetwear
sneakers and leather backpacks. Those looking
for something more directional – and a little
more afordable – are sure to be impressed by
DRMTM (pronounced ‘dream team’). The
label was founded in 2006 and creates cutting-
edge clothing collections for the youthful
non-conformist; its pieces are known for their
bold slogans.
The brand’s latest collection, High Life,
takes its inspiration from the 1990s, an era
that strikes a chord with DRMTM’s brand
46 | FEATURES
Above (clockwise from top lef): MCM high-top trainer and Stark backpack, both spring/summer 2015; a range of DRMTM spring/summer 2015 items
Rap music and urban culture in general have been a great influence on DRMTM’s spring/summer 2015 collection
manager Mark Smith. ‘We grew up in the 90s
and there was too much greatness in that era
to put it into one sentence,’ he says. ‘To make
it brief: Wu-Tang Clan, Game Boy, MTV
raps, LA Gear, Michael Jordan, Los Angeles,
Starter and so on.’ Rap music and urban
culture in general has been a great infuence
on DRMTM’s spring/summer 2015 collection;
bucket hats and dark denim feature understated
diamonds and dollar signs while sweaters and
baseball caps are emblazoned with Bel Air as
a tribute to Will Smith’s classic television show,
The Fresh Prince of Bel-Air.
DRMTM is happy to commend its
contemporaries. ‘We are friends with many
of the guys from German and Austrian
streetwear brands like Wemoto and Beastin,’
Smith explains. ‘Inspiration for our collections
SHOP | 47
comes from diferent sources, though.’ As well
as 1990s American pop culture, DRMTM
owes much of its success to its hometown.
‘Düsseldorf is a great city,’ Smith explains.
‘It’s neither too big nor too small, which means
that you pretty much know all the relevant
people from all kinds of businesses – that’s what
makes Düsseldorf a great place for networking.’
Despite the growing popularity of
streetwear in Düsseldorf, for Smith it could
have come much sooner. ‘Düsseldorf has always
been a fashionable city so it just makes sense.
I think the question is rather “Why so late?”’
DRMTM, which is stocked at Snipes stores, is
now going from strength to strength and Smith
is considering a womenswear range. ‘With
all the corporates around it’s a really tough
environment but we are defnitely thinking
48 | FEATURES
Above (from lef): skateboarder Luan Oliveira wears the Nike SB Fit to Move collection; trainer display at the Souq store
about launching a womens’ line,’ he says.
Specialist streetwear and sneaker store
Souq recently celebrated its second anniversary.
The store originally opened as a temporary
pop-up, but co-founders Jojo Koomson
and Maryam Hajji felt Düsseldorf needed a
dedicated streetwear store. ‘The thing is, all
the major cities look alike,’ says Koomson. ‘If
you go to London, Hamburg or Stockholm you
will always fnd the same shops. I think people
are fed up with chain stores. People want to
be more individual and less alike.’
Souq’s covetable collection of trainers
from labels such as Nike SB, Vans and New
Balance, not to mention clothing by Obey,
Huf and Carhartt, is sure to help visitors
stand out from the crowd. The boutique’s
owners take time to source the fnest urban
footwear and clothing for their local and
international clientele. ‘We source our products
SHOP | 49
on-line, through blogs, magazines and music
videos and we get a lot of feedback, which is
really import,’ Koomson explains. ‘Because
Düsseldorf is such a fashionable city and a lot
of tourists visit every year we have a really big
community overseas.’
Souq’s online presence is impressively
vast for such a specialist store and the shop
has thousands of followers on Instagram
and Facebook, all keeping up with the latest
launches. But to experience Souq properly,
you have to pay a visit to the store itself.
‘We’ve heard from our customers that the
vibe in our store makes Souq unique,’ says
Koomson. ‘What is really important to us is
to be honest to our customers. I know all shops
say that, but we live that. Come to our store
and fnd out for yourself.’
michalsky.com, mcmworldwide.com,
drmtm.com, souq-store.com
Lef: La Berlinoise collection by Kaviar Gauche, spring/summer 2015
‘Our collections are based on contradictions. We love women who are chic and feminine yet still have a sense of rebellion.’ The designers behind Kaviar Gauche have been breaking fashion rules since they set up the label in Berlin 10 years ago. In fact, the brand entered the international style world through an act of rebellion, when Alexandra Fischer-Roehler and Johanna Kühl debuted their collection with a guerrilla catwalk show on the street outside Parisian concept store Colette in 2004.
Since then, Kaviar Gauche has shown twice in Paris, as part of the main schedule: its spring/summer 2015 show was ‘successful and sensational,’ say the designers.
‘Showing in Paris is quite diferent to Berlin,’ they add. ‘In Paris, we have to convince an international audience that may have never heard of us before. In Germany, you could ask an unfashionable elderly woman in one of the smaller towns and she would probably know who we are.’
F E AT U R E S | 51
GUERILLA
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Kaviar Gauche broke into the fashion world a decade ago and is still bringing a touch of rock ’n’ roll rebellion to the style
establishment, as Verity Hogan discovers
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The current Kaviar Gauche collection is a culmination of the designers’ influences and inspirations
It’s true to say that Kaviar Gauche is well-known worldwide and that its typical clientele is far more glamorous than the average German granny. Strong, beautiful and talented women are the target audience for the label, and its fans include Heike Makatsch and Rosie Huntington-Whiteley. The label’s aesthetic is ‘feminine avant-garde with a modern glamour, combined with elements of rock ’n’ roll’, and the designers say they would love to see Keira Knightly and
52 | F E AT U R E S
Joséphine de la Baume wearing their creations.For spring/summer 2015, the women have
produced a collection that can be seen as a culmination of all the experiences, infuences and inspirations they have shared in the last decade. The collection strikes a perfect balance between masculine and feminine styles: expect feminine silhouettes paired with opulent oversized elements and fowing volume with displaced shapes, executed in a palette of
intense yet soft colours.Inspiration comes from a range of sources
but Berlin is a constant presence in the label’s pieces. ‘Besides the people who infuence our working process and our designs, our beloved city Berlin gives us moments, impressions and ideals which conduct the style of Kaviar Gauche,’ says Kühl. ‘But even so, diferent cities, especially Paris, also deliver moments and ideas which are responsible for our
SHOP | 53
inspiration.’ The label commemorated its long association with Berlin during its 10th anniversary celebrations, holding a special show in the city: ‘It felt right to do this in Berlin so we were able to invite a lot of people who were believers and supporters from the very frst moment.’
Since graduating in fashion design from Esmod in Paris, Kühl and Fischer-Roehler have become known for the efortlessly chic nature of their work. The label’s name is taken from a French expression. ‘It’s based on “gauche caviar”, which can be translated into Champagne socialist. It pretty much
Above: Kaviar Gauche designers Alexandra Fischer-Roehler and Johanna Kühl; the brand’s collaboration with Görtz, 2010
54 | F E AT U R E S
Above (clockwise from top lef): two diferent facets of La Berlinoise collection by Kaviar Gauche, spring/summer 2015; Kaviar Gauche for Dr Hauschka limited-edition cosmetics bag
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describes our design and consumer philosophy,’ Fischer-Roehler explains. Kaviar Gauche’s collections often feature an intriguing interplay between textures, transparency and volume, helping to create a look that combines cool seduction with modern glamour. Couture detailing and the incorporation of luxury fabrics add a touch of exclusivity.
The label’s wide recognition within Germany can be attributed to a series of high-profle collaborations. In 2008, Kühl and Fischer-Roehler produced an exclusive collection for the Karstadt group, featuring 1970s-inspired dresses, tunics and blouses; they launched a shoe range for Görtz in 2010 and produced a limited-edition cosmetics bag for natural beauty company Dr Hauschka.
A shared understanding forms the basis of any partnership: ‘It just needs to be a ft. The other company needs to be convinced
56 | F E AT U R E S
The two designers behind Kaviar Gauche excel at collaboration
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by our aesthetic. Otherwise it will not work,’ the designers explain. ‘Of course it is still a co-operation and you cannot ignore the partners’ wishes, but they have to trust us. The projects that have been based on these principles were very successful.’
Collaboration is something Kühl and Fischer-Roehler excel at, having worked together for 10 years with minimal creative
diferences. ‘Of course, sometimes we have diferent opinions, but it is quite rare as we trust each other.’
The infuence of two creative minds may account for the duality that has become a trademark of the label; the spring/summer 2015 collection plays with contrasts, pairing casual drapery with strong geometric shapes to great efect.
It’s a winning formula and the label shows no sign of a loss of momentum after reaching its 10th anniversary. ‘We are planning to expand on the international market,’ the designers confde. ‘Licence deals are being sorted out right now and we are planning to open more mono-label stores; our stores have been very successful.’
It seems that Germany’s fashion rebels are becoming respected members of the global style community kaviargauche.com
SHOP | 57
globalblue.com
58 | EXPER IENCE
When it comes to drinks, Düsseldorf is known
frst and foremost for altbier, a top-fermented,
copper-coloured ale. Unsurprisingly, there are
plenty of breweries in the city, many of which
date back hundreds of years, where visitors can
sample the local tipple, which is clean-tasting
and aromatic, with a creamy head. ‘Alt’ in the
name translates into English as ‘old’ – altbier is
one of only a handful of traditional German ales
and is among the world’s oldest beer styles. It
is so closely identifed with Düsseldorf that it’s
also known as Düsseldorfer Alt.
Those who prefer something stronger
may also be interested in another Düsseldorf
tradition; Killepitsch, the local liqueur, is a
heady concoction made from 98 types of herbs,
berries and fruits.
The city is also home to many elegant
bars where excellent cocktails and a great
atmosphere are the order of the day. So, whether
it’s an occasion for celebration or just for a quiet
drink, pull up a seat at one of Düsseldorf’s
historic breweries or bustling bars and get a real
favour of the city and its residents.
RAISING
THE BARDüsseldorf ofers plenty of good
reasons to raise your glass, as
Isabella Redmond Styles fnds out
SHOP | 59
P E B B L E ’ S
T E R R A C E
Pebble’s Terrace, closed
in winter, comes into its
own once the temperature
rises. The terrace is part
of Pebble’s bar and lounge,
known and loved for its sleek,
futuristic design and its ideal
location on the tip of the
MedienHafen peninsula,
making for impressive views
of the Düsseldorf skyline.
Admire the views with a glass
of Pebble’s signature cocktail,
the gpeb, in hand – a seriously
refreshing concoction of
gin, elderfower, mint and
tonic – or enjoy a homemade
lemonade. Don’t miss the
regular summer barbecues.
Pebble’s Terrace,
Hyatt Regency Düsseldorf,
Speditionstrasse 19,
40221 Düsseldorf,
+49 (0)211 9134 1234,
dusseldorf.regency.hyatt.comPH
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60 | EXPER IENCE
globalblue.com
B A R F I F T Y N I N E
Bar Fifty Nine specialises in niche spirits that
you won’t fnd anywhere else in town, and its
location on Düsseldorf’s most famous street,
the Königsallee, is another of its advantages.
For unrivalled people-watching, book one of
U E R I G E
Mojitos and mixology aside, for a real taste
of traditional Düsseldorf, it’s worth visiting
one of the city’s famous beer halls, such as
Uerige, located in the Altstadt. The house
brew is Uerige Altbier, which the brewery
has been making been since 1862 and is
the tables outside. Other highlights include
the Shaken, Not Stirred cocktail-making class,
which teaches participants how to whip up
sophisticated tipples like a pro.
Bar Fifty Nine,
InterContinental Düsseldorf, Königsallee 59,
40215 Düsseldorf, +49 (0)211 82850,
duesseldorf.intercontinental.com/gastronomie
regularly voted one of Germany’s top 10
beers. The beer is dispensed from vast copper
vats and hungry guests can snack on tasty
local sausage rolls.
Uerige,
Berger Strasse 1,
40213 Düsseldorf,
+49 (0)211 866990,
uerige.de
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C A P E L L A B A R
For occasions that demand an extravagant,
glamorous setting, the Capella Bar is the
answer. With its opulent interior of glossy
wood, black marble and animal print, it
is one of Düsseldorf’s ultimate after-dark
rendezvous. In addition to an extensive cocktail
menu, the bar is known for its collection of
single malt whiskies. Those feeling peckish
will appreciate the bar menu, which, with an
ofering of oysters, caviar and wagyu beef, is
as extravagant as the Capella Bar’s interior.
Capella Bar,
Breidenbacher Hof, Königsallee 11,
40212 Düsseldorf, +49 (0)211 160900,
capellahotels.com/dusseldorf
globalblue.com
62 | EXPER IENCE
AVALON HOTEL
From its rooftop pool to its myriad design
details, the Avalon Hotel ensures its amenities
cater to guests’ every need. Part of the Design
Hotel group, the Avalon is known for the
understated elegance of its rooms, which have
attracted a suitably stylish clientele. Each room
features classically Scandinavian furnishings
while the hotel’s public areas play host to its
extraordinary art collection. Be sure to visit
the in-house restaurant – a glass of Riesling
and a serving of Swedish caviar are the
perfect fnishing touches.
Avalon Hotel,
Kungstorget 9, 411 17 Gothenburg,
+46 (0)31 751 0200,
avalonhotel.se
STAY IN STYLE
The world’s fnest hotels boast locations in the most desirable city districts,
interiors that demonstrate meticulous attention to detail and amenities that
range from Michelin-starred restaurants to luxury spas ofering state-of-the-art
treatments. SHOP shares its pick of some of the very best
SHOP | 63
GINZA GRAND HOTEL
Tokyo’s popular Ginza Grand Hotel is known
for providing an exemplary level of service. Its
257 guestrooms all boast an array of amenities
designed to make your stay as comfortable as
possible; luxury toiletries and tea- and cofee-
making facilities are also provided, while an
in-room massage service is available. The hotel
is located in the city’s vibrant Ginza district
and ofers easy access to public transport links
to the rest of Tokyo. Be sure to make use of the
on-site facilities such as the Northern Terrace
Diner Tokyo, with its delicious all-day menu.
Ginza Grand Hotel,
8-5-15 Ginza, Chuo-ku, Tokyo 104-0061,
+81 (0)3 3572 4131,
ginzagrand.com
64 | EXPER IENCE
globalblue.com
HOTEL KÄMP
Opened in 1887, the fve-star Hotel Kämp
has been recently restored and transports
guests back to an age of late 19th-century
glamour and efortless sophistication. Ideally
located opposite Helsinki’s Esplanadinpuisto
(Esplanade Park), it is also within walking
distance of the city’s best shopping streets.
The hotel comprises 179 palatial guestrooms
as well as a health club and sauna in addition
to an especially decadent ballroom. On warm
days, enjoy lunch at the hotel’s brasserie which
extends outside to the beautiful promenade,
and before retiring to your room in the evening
visit the in-house bar for a nightcap.
Hotel Kämp,
Pohjoisesplanadi 29, 00100 Helsinki,
+358 (0)9 576111,
hotelkamp.f
SHOP | 65
ANDERSEN HOTEL
Located in Copenhagen’s up-and-coming
Kodbyen area (the meatpacking district), the
Andersen Hotel ofers modern rooms and
attentive service. Colourful wallpaper and
textiles add character while Molton Brown
toiletries provide a touch of luxury in the en-
suite bathrooms. Complimentary late checkouts
add to the hotel’s relaxed ambience and guests
can enjoy a selection of drinks in the lobby
lounge. DJs take over the space at the weekend
to provide a party mood, while staf at the 24-
hour reception can assist with everything from
bike rentals to restaurant reservations.
Andersen Hotel,
Helgolandsgade 12,
1653 Copenhagen,
+45 3331 4344,
andersen-hotel.dk
SATURN DÜSSELDORFExpertise and a passion for technology
The products are as innovative as their presentation is
striking: modern technology can be experienced first hand,
variety and relevance are key. The range of goods includes
product categories such as consumer electronics, new me-
dia, household appliances, telecommunications, computers,
photography and video.
Customers can shop in their local store, but also online and
even with their smartphone to later pick up their purchases
from the store if they wish. Furthermore, the electronics re-
tailer has installed three Xpress machines at Düsseldorf air-
port. The company is one of the leading players in European
electronics retailing.
Saturn offers a wide range of fascinating branded products
at attractive prices as well as expert advice and customised
service. Just like at a trade fair, customers can find the la-
test trends in technology at the two Saturn stores located
on Königsallee and in Flingern.
Königsallee
Königsallee 56
40212 Düsseldorf
Flingern
Werdener Straße 87
40233 Düsseldorf
68 | GUIDE
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Global Blue’s guide ensures you make the most of your trip to Düsseldorf with a look at the city’s must-visit destinations, from the best boutiques to the must-see attractions. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/dusseldorf.
A GLIMPSE OF DÜSSELDORF
GUIDE
Above: the towering Rheinturm is a striking landmark at the entrance to the city’s Medienhafen district
70 | GUIDE
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RHEIN TOWER
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Place Of Interest U-Bahn HotelTrain Station
5
DÜSSELDORF
1 DRMTM
Streetwear gets a makeover
at Düsseldorf label DRMTM.
Snipes, Mittelstrasse 20,
40213 Düsseldorf,
+49 (0)211 836 8471,
drmtm.com
* featured on page 42
2 Leica
Celebrate 100 years of Leica
photography with the new
M Edition 60.
Leistenschneider,
Schadow Arkaden,
Schadowstrasse 11,
40212 Dusseldorf,
+49 (0)211 130050,
leica-camera.com
* featured on page 98
3 Versace
Versace’s first Düsseldorf
flagship is a glamorous affair.
Versace,
Königsallee 21-23,
40212 Düsseldorf,
+49 (0)211 862 9350,
versace.com
* featured on page 32
4 Kö-Bogen
The stylish new Kö-Bogen
development offers global
brands and niche labels.
Kö-Bogen,
Königsallee 2,
40212 Düsseldorf,
+49 (0)211 5423 3960,
koebogen.info
* featured on page 38
5 Uwe van Afferden
Uwe van Afferden is a must-
visit for stylish men.
Uwe van Afferden,
Lorettostrasse 35,
40219 Düsseldorf,
+49 (0)211 552132,
van-afferden.com
* featured on page 34
HIGHLIGHTS
globalblue.com
SHOP | 71
HO
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Holiday Inn
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Hotel Nikko
Savoy Hotel
Hotel Asahi
Holiday Inn
Hotel AnDer Oper
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Melia
Breidenbacher Hof
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Lindner Hotel Rhein Residence
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Ibis Hotel
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MUSEUMKUNSTPALAST
Friedrichstadt
DÜSSELDORFERCHINA CENTER
(DCC)
page
78
page
73page
72
page
74
page
76
page
79
2
1
4
3 page
76
72 | GUIDE
Flinger Strasse, Heinrich-Heine-Allee, Heinrich-Heine-Platz & Trinkausstrasse
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Department Store RestaurantGlobal Blue Retailer Non-Global Blue Retailer
1. Hofgarten
Reputed to be Germany’s first-established public park,
Hofgarten is popular with those looking for a quiet moment
away from the bustle of the city. Its extensive meadows
make an ideal venue for an al fresco bite to eat.
2. Nordpark
The Nordpark combines spectacular fountains, a Japanese
garden and an aqua zoo. Don’t miss the lily gardens or the
impressive landscaped flowerbeds.
3. Südpark
The Südpark is Düsseldorf’s biggest park, meaning there’s
plenty of opportunity to find your perfect spot. Take a stroll
along one of the many picturesque paths and enjoy the
varying horticulture of these much-loved gardens.
PH
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: © D
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SEL
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MA
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BH
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TOP 3…PICNIC SPOTS
1
P.32
P.36
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Featured In This Issue
SHOP | 73
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Mittelstrasse, Kasernenstrasse, Theodor-Körner-Strasse & Breitestrasse
AK
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● LIU JO
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● BANG & OLUFSEN
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DIESEL ●STRATHMANN ●
LEVI'S ●GEHRING ●
SEIL MANNS ●
CINQUE ●
PELZHAUS SCHENKENBACH ●
JUWELIER MORAWITZ ●
● VIC MATIE
THE● PHONE HOUSE● DEJA VU● FREDS BRUDER● TROIKA● LUCAS DE GRAEVE
HEARTBREAKER ●
7 FOR ALL MANKIND ●
Galeria Kaufof
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1
74 | GUIDE
Kesting Galerie
SCHADOWSTR .
GRÜNSTR ASSE
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BAHNSTR ASSE BAHNSTR ASSE BAHNSTR ASSE
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● TOD’S● WEMPE
● MIU MIU ● TIFFANY & CO.● LOUIS VUITTON● MONTBLANC ● BULGARI● BUCHERER● SALVATORE FERRAGAMO● JIMMY CHOO
● BLOME● DIOR
● PRADA
● STEFANEL● JUPPEN● FRANZEN● LEYSIEFFER● RALPH GIERHARDS FINE ARTS● KULT● DOUGLAS
● LONGCHAMP
● BALLY● WELLENDORFF
● ZARA● JIL SANDERERMENEGILDO ● ZEGNA
● MASSIMO DUTTI● GIORGIO ARMANI● KAREN MILLEN● COS● SWAROVSKI● SARAR● VICTORINOX● MARINA RINALDI● VILLEROY & BOCH● ZARA HOME● FREY WILLE
● BCBGMAXAZRIA
STADT PARFÜMERIE ● PIEPER
● JUWELIER FINE ART
Galeria Kaufof
HERMÈS ●
● DODO
SUITSUPPLY ●
ZWILLING ●
Kö Center
Sevens Kö 56
Kö Galerie
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NESPRESSO ●
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ABERCROMBIE & FITCH ●
● TRUE RELIGION
ULLA POPKEN ●
● BURBERRY● CAMPUS BY MARC’O POLO● POMELLATO● CARTIER
Capella Bar
Königsallee
SELECTED SHOPS IN KÖ CENTER:AIRFIELDANNE FONTAINEBÄRBEAUTY AFFAIRBESONBRIONI
BUDAPESTER SCHUHE
DODOHOGANJIMMY CHOOLORO PIANAMCMNAVYBOOTRENA LANGESCHLICHTMANNWOLFORD
SELECTED SHOPS IN KÖ GALERIE:AIGNERAIGLEBALLYBJÖRN BORGBRECKLINGHAUSBUCKLES & BELTSCLAUDIA RÜDINGERDM DROGERIEMARKTDOUGLASEDWARD’SEKARIELSWEILER & TEMMEFRANKONIAGANTGLENFIELDGOLFINO GÖRTZ 17HESTERMANN & SOHNHUT COUTURE INTERSPORTJACADI JACQUES BRITTJERRY’S EXKLUSIVJIL SANDERKARTENAVENUE
KÖ KLINIKLA GRAFLACOSTELIFESTYLE BY GUNTER KLEIMLLOYDMÄRZMENSING GALERIEMUJIMYTHO ACCESSOIRSNEUE APOTHEKENEYESOLIVER SCHMIDT HAIRDESIGNPANDORAROBBE & BERKINGROBERT LEYRYFSCHÖFFEL-LOWA-STORESELECTED CIGARSSONJA KREISSTEIFFSTUDIOLINETHOMAS SABOVAN LAACKWELLENDORFF
SELECTED SHOPS INKESTING GALERIE:
JAFAROV
SELECTED SHOPS INSEVENS KÖ 56:
CATHERINE SAUVAGECHRISTDESIGUALEMPORIO ARMANIEYECATCHERGRAN CAFFÈ LEONARDOINGLOTIT’S A MAN’ S WORLDJOY & JUICE
MANDARINA DUCKMARLIES MÖLLERNAPAPIJRIPHILIPP PLEINSATURNSCHNITZLERSIEMENS JUWELENSPINNING JEWELRYSTEIFFTOTTY & CO.
SELECTED SHOPS IN KÖ BOGEN:APPLEFABER CASTELL HALLHUBERJOOP PORSCHE DESIGNRÜSCHENBECKTWIN SET
UNIQUE WINDSOR
Department Store Shopping CentreGlobal Blue Retailer Non-Global Blue Retailer
P.39P.36
P.39
P.35
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Featured In This Issue
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BUCHERER
Heritage watchmaker H Moser & Cie and
fne jeweller Bucherer have a lot in common.
These independent companies from
German-speaking areas of Switzerland
were founded in the 19th century and
so it is natural that they are long-time
collaborators. Their most recent project –
an addition to the existing Venturer line
– is the Venturer Small Seconds Bucherer
Edition. In white gold and with a 1960s
convex design, the watch is inspired by
H Moser & Cie’s historic pocket watches.
Be sure to seek out this watch while in
Düsseldorf, as it is exclusively available
in Bucherer boutiques in Germany,
Switzerland and Austria.
Bucherer,
Königsallee 26,
40212 Düsseldorf,
+49 (0)211 328083,
bucherer.com, h-moser.com
WEMPE
Wempe is on a mission to keep watch
lovers happy with the latest addition to
its Zeitmeister line. The new fagship style,
the Wempe Zeitmeister Glashütte i/SA
Chronograph Mondphase Vollkalender,
combines two of the most popular
horological features of previous styles, a
chronograph and a full calendar including
moon phase rank to chart the lunar cycle.
Other highlights include a 24-hour display
and a pleasingly practical date display made
up of a circle of dates that surrounds the
dial. Once completed, each timepiece must
undergo a rigorous 15-day testing procedure
and is only approved if it reaches Wempe’s
exacting standards.
Wempe,
Königsallee 14,
40212 Düsseldorf,
+49 (0)211 324077,
wempe.de
76 | GUIDE
BISMARCKSTR.
BISMARCKSTR.
STRESEMANNSTR.
STRESEMANNSTR. STRESEMANNSTR.
GRUPELLOSTR. GRUPELLOSTR.
ALEXANDERSTR.
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● MAC
CALIDA ●
UMANITEXTIL ●
FAN & MORE BY CASALINO ●
CONRAD● ELECTRONIC
● SCHUH-YOU
● NEMETZ HIFI FERNSEH VIDEO
● DROGERIE WILLI FÖRSTER
L&L SCHUHE ●
BIOLINE ●
OPUS ●
MODESALON KATHRIN ●
MARIEN-APOTHEKE ●
SPOBAG TRAVEL SHOP ●
BRENNER UHREN& SCHMUCK ●
AU
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+B
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GO
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LYB
RA
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KL
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ER
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MB
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TO
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CY
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LU
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BR
OO
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CH
UH
HA
ND
EL
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BR
ILL
EN
KA
ISE
R ●
GO
LF
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DÜ
SS
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DO
RF
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● HABITAT
FLAMINGO●
DOMICIL ●
Schadowstrasse West, Schadowplatz, Blumenstrasse,Berliner Allee, Steinstrasse, Bahnstrasse & Oststrasse
SCHADOWPLATZ
S
CHADOWSTRASSE
● S
CHADOW
-APOTHEKE
BRAX ●BABY
-WALZ ●
BASLER ●
ERIC B
OM
PARD ●
SELECTED SHOPS IN
STILWERK:
BANG & OLUFSEN
LAMBERT
MÖVE
P.47
SELECTED SHOPS IN
SCHADOW ARKADEN:
ANSON’S
BREE
CADENZA
GANT
GEOX
H&M
HABITAT
KONPLOTT
LEISTENSCHNEIDER
PEUTEREY
RITUALS
RENÉ LEZARD
ROECKL
SCHLÜTER
SCHNITZLER
STRENESSE
THE BODY SHOP
Department Store Shopping CentreGlobal Blue Retailer Non-Global Blue Retailer
P.2
6
P.98
Featured In This Issue
SHOP | 77
globalblue.com
DOMICIL
A long-established German interiors brand,
Domicil has played a key part in creating
some of the most stylish homes across the
globe. Set up by creative trio Birgitta Jäggle,
Armin Eberlein and Hans Dahme, the
brand now works with a group of diverse
designers to create furniture that’s both
innovative and striking.
Domicil,
Berliner Allee 45, Düsseldorf 40212,
+49 (0)211 160 9110,
domicil.de
SABRINA DEHOFF
Berlin-based jewellery designer Sabrina
Dehof has garnered a loyal following
thanks to her distinctive modern designs.
This season’s collection mixes high-tech
touches and a bohemian spirit, with designs
taking inspiration from kinetic sculptures.
Combine the gold and neon cufs and
cocktail rings for colourful impact or opt for
minimalist maximalism with one of Dehof’s
statement geometric necklaces.
Butik,
Ackerstrasse 184, 40235 Düsseldorf,
+49 (0)211 610 1778,
sabrinadehof.com
78 | GUIDE
Schadowstrasse East & Am Wehrhahn
LIE S EGANGSTR.
IMMERMANNSTR.
HOHENZOLLERNSTR ASSE
B
ÖRNESTR.
K ARL-ANTON-STR.
CA
NTA
DO
RS
TRA
SSE
KLOSTERSTR. KLOSTERSTR.
LEPOLDSTR ASSE LEPOLDSTR ASSE
ST
EP
HA
NIEN
ST
R.IMMERMANNSTR
B
LE
ICH
ST
RA
SS
E
GOLTSTEINSTR. LOUISE-DUMON T-STR.
LI
ES
EG
AN
GS
TR
AS
SE
TON
HA
LLEN
ST
RA
SS
E
JAC
OB
IST
RA
SS
E
OS
TS
TR
AS
SE
SCHADOWSTRASSE
AM WEHRHAHN
KÖLN
ER STRA
SSE
● V
IVA
AP
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HE
KE
● B
AB
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ON
-JUW
EL
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SC
HU
HP
AR
AD
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● M
.KO
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● H
AL
LH
UB
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SC
HU
HS
TU
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PL
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TS
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●
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SC
HU
LT
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SIL
VE
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ND
MO
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●
FL
AM
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O
AP
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HE
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●
PH
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AP
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HE
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SID
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TE
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●
ME
GA
DE
NT
●
RU
NN
ER
S P
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T ●
WM
F
DM
●
PIM
KIE
●
HIF
I & F
OT
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OC
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●
TC
HIB
O ●
GÖ
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Z O
UT
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T ●
ST
RA
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S IN
NO
VA
TIO
N ●
WE
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AR
TE
N ●
● C
&A
● B
OR
NE
ME
YE
R A
UG
US
T
● N
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YO
RK
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● R
EN
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RU
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DE
ICH
MA
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● ● S
NIP
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GIN
A T
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● F
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MA
NN
● A
PO
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O O
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IK●
● V
ER
O M
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A
● JA
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& JO
NE
SS
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SC
HU
HC
EN
TE
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OR
SA
Y●
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EN
● C
HR
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● S
CH
UH
HA
US
BÖ
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Karstad
t S
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aleria K
aufo
f
Karstad
t Warenhaus
Karstad
t Feinko
st
PR
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RK
●DÜSSELDORFERSCHAUSPIELHAUS
Department Store Shopping CentreGlobal Blue Retailer Non-Global Blue Retailer
Place Of Interest
Bilk, Dusseldorf’s most up-and-coming neighbourhood,
is home to an array of great restaurants and quirky
independent stores
1. Frida
The Frida tapas bar brings Barcelona to Düsseldorf.
This cheerfully decorated restaurant serves great tapas
with a sunny atmosphere to boot.
Frida,
Bilker Allee 4,
40219 Düsseldorf,
+49 (0)211 1592 9975,
tapasbar-frida.de
2. Wandel Antik
Antique fans will want to spend hours rummaging through
Wandel Antik’s hoard of historic treasures, from art deco
masterpieces to vintage cinema furnishings. Leaving empty-
handed is almost impossible.
Wandel Antik, Friedenstrasse 62, 40219 Düsseldorf,
+49 (0)211 9015 8712,
wandel-antik.de
3. Null Zwo Elf
Null Zwo Elf is one of Düsseldorf’s favourite streetwear
boutiques. The store’s collection of original and humorous
T-shirts and accessories is a big hit with the city’s hip
young things.
Null Zwo Elf, Lorettostrasse 4, 40219 Düsseldorf,
+49 (0)211 989 4540,
nullzwoelfshop.de
TOP 3…PLACES TO VISIT IN BILK
globalblue.com
SHOP | 79
Friedrichstrasse
TA
LS
TR
AS
SE
ADERSSTR ASSE
EL
ISA
BE
TH
ST
R.
FÜRSTENWALL
BILKER ALLEE
BACH STR ASSE
FR
IED
RIC
HS
TR
AS
SE
FR
IED
RIC
HS
TR
AS
SE
FR
IED
RIC
HS
TR
AS
SE
F
RIE
DR
ICH
ST
RA
SS
E
HERZOGSTR ASSE
KIRCHFELDSTRASSE
GR AF-ADOLF-PL ATZ
CALENDULA ●
JUWELEN-KONTOR ●
ELCH APOTHEKE ●
TCHIBO ●
DM ●
FIELMANN ●
DEICHMANN ●
WIDDER-APOTHEKE ●
STRAUSS INNOVATION ●
PARFÜMERIE BECKER ●
DIRK ROSSMANN ●
● ROLAND HERRENSCHUHE
● KÖNIGS-APOTHEKE
● MENZELS LOKSCHUPPEN
Düsseldorf Arcaden
● OP
TIK
DIE
RM
AN
N
● BONITA
SELECTED STORES IN
DÜSSELDORF ARCADEN:
ADLER
APOLLO OPTIK
ARROW
BARUTTI
BIJOU BRIGITTE
BILK-REAL
BONITA
C&A
CASAMODA
CECIL
DANIEL HECHTER
DOUGLAS
ECCO
ENGBERS
ESPRIT
FOREVER 18
FOSSIL
GABOR
GAMESTOP
GEOX
GERRY WEBER
GÖRTZ
GÖRTZ KOMPAKT
GUTEN TAG APOTHEKE
H&M
INTERSPORT
JACK & JONES
JACK WOLFSKIN
JEANS FRITZ
KARO BAGS AND MORE
KRASS OPTIK
LERROS
MADONNA
MEDIA MARKT
MUSTANG
NEW YORKER
OLYMP
OLYMP & HADES
PIOLO
PROMOD
REFORMHAUS BACHER
RENO
S OLIVER
SARAR
SIOUX
STREET ONE
TALLY WEIJL
TAMARIS
TCHIBO
THE BODY SHOP
TOM TAILOR DENIM
TRIUMPH
ULLA POPKEN
YVES ROCHER
ZERO
GRETCHEN
Berlin-based accessories brand Gretchen
understands the importance of a good
handbag. Set up by German designer
Anne-Christin Schmitt, the line takes
inspiration from the Bauhaus movement.
Gretchen’s designs are timeless yet
distinctive and easily recognisable
thanks to signature features such as
hand-applied detailing and sharp lines,
as well as superior leathers. Visit the
Düsseldorf store to discover the brand’s
range of bags, from evening clutches to
spacious shoppers.
Gretchen,
Grabenstrasse 1A, 40213 Düsseldorf,
+49 (0)211 8681 5195,
mygretchen.com
PH
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80 | GUIDE
PH
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MY NEIGHBOURHOOD: ANDREJ UROŠEVIĆ
Andrej Urošević is the man behind Andrej’s Oyster Bar & Restaurant, which serves some of the best fsh and seafood in Düsseldorf, delivered fresh every morning. He shares his favourites from the city’s Oberkassel and Niederkassel districts with Isabella Redmond Styles
andrejs.eu
Above (clockwise from lef): Dorfstube restaurant; view of Oberkassel; the K21 Ständehaus museum; the television tower; a street sign on Königsallee
‘You’re most likely to fnd me in Oberkassel and Niederkassel. It’s my favourite area of the city as it’s the most picturesque and it’s also where I live and where I grew up.
‘For food, I love to visit the Dorfstube
restaurant as it’s the most authentic and best German restaurant in town, as well as the buzzing Brasserie Hülsmann
and Stollmann, a butcher and delicatessen that’s defnitely best.
‘When it comes to fashion, Gretchen, which is known for its handbags and leather
accessories, is one of Germany’s most exciting young fashion labels.
‘I spend most of my time at my restaurant – I’m practically married to it. However on a rare night of, I like to visit the Capella Bar & Cigar Lounge * p.74 at the Breidenbacher hotel, because it has the best selection of fne cognacs, armagnacs and cocktails in town. The wine list is also huge and the kitchen is open until late, which is very convenient for me after we close.
‘When I have friends to visit, I like
SHOP | 81
3
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to take them on a stroll about Oberkassel and Niederkassel, then head across the bridge to the Old Town where we make our way to the famous Königsallee, Düsseldorf’s most fashionable street. Then it’s on to the MedienHafen, via Carlstadt, a gentrifed part of the Old Town, through the park and along the pond by the Ständehaus
museum. The television tower is a must-see. The view from the top of it is my favourite in the city – go up there and you will understand why.
I love to walk along the river banks of Oberkassel and Niederkassel and go fshing down by the river Rhine. It’s very relaxing and fsh doesn’t get much fresher than that. That is, if I manage to catch one!
‘The orangery and the adjacent park in Carlstadt are hidden gems that I’d quite like to keep to myself.
‘I’ve also just discovered our local bakery and cheese shop Le Salonard on Luegallee. It’s where we source our cheese for the restaurant.’
globalblue.com
82 | GUIDE
DESIGNER OUTLET ROERMOND
globalblue.com
HOW TO
GET THERE
By car
From Düsseldorf,
simply take the A52,
cross the border into
the Netherlands
and follow the
signs to Designer
Outlet Roermond.
By train
Designer Outlet
Roermond is just 15
minutes’ walk from
Roermond Central
Station. When you
leave the station, cross
Stationsplein and follow
the signs to Designer
Outlet Roermond.
For train times and
ticket prices, please
visit bahn.de
By shuttle bus
The shuttle bus
departs every Friday,
Saturday and Sunday
from the main railway
station in Düsseldorf.
Visit designer-outlet-
roermond.com for the
latest timetables.
The return journey
costs €15.
Designer Outlet Roermond,
Stadsweide 2, 6041 TD Roermond, +31 (0)475 351777,
designer-outlet-roermond.com, mcarthurglen.com
Opening times
Monday-Friday: 10am-8pm, Saturday-Sunday: 9am-8pm
PERFECT DAY
12pm
Stop for lunch at Asia
Cocos where favourful
Thai, Chinese and
Vietnamese cuisine is
crafted using the freshest
available ingredients.
3pm
Baldinini ofers high
quality and meticulous
attention to detail in its
range of shoes, leather
goods and accessories. 5pm
Pick up a pair of classic
American jeans at
True Religion. The
US import specialises
in well-ftting, high-
quality denim.
7pm
Alongside its Swiss
Army knife, Victorinox
ofers a range of cutlery,
clothing and fragrances.
10am
The clothing collections
at Daniel Hechter
are ideal for those with
an active lifestyle. His
sporty chic pieces are
easy to mix and match.
83
When you shop the world, shop tax free
/90 93
9493 /
Refund Ofce details:
Düsseldorf Airport: Terminal A, Terminal Ring 1, Refund Ofce besides customs ofce/close to Lufhansa ticket counters Cologne Bonn Airport: M Kirschner bookshop, Terminal 1, Departures, Gate B airside M Kirschner bookshop, Terminal 2, Departures, Gate D landside Downtown Cologne: ReiseBank AG inside main station
2. Claim
When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.
Contact:
[email protected]+421 232 111 111Spend a minimum of €25 and save up to 14.5% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.
So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
globalblue.com
Translations
85
РУССКИЙ ПЕРЕВОД
42: Take It To The Streets
С Улиц Городских
Лейблы уличной одежды в Дюссельдорфе вносят разнообразие в модную среду города и привлекают толпы трендовых посетителей, выяснила Салли Макилхон
Необычный микс компаний из рейтинга Fortune Global 500 и модных ярмарок в Дюссельдорфе привлекает столь разных бизнес путешественников и стильных энтузиастов. Такая комбинация моды и коммерции в этом городе является идеальным фоном для процветания новых брендов уличной одежды. Возглавляя движение урбанистической повседневной одежды, эти лейблы занимают особую нишу и завоевывают все больше поклонников как
в Дюссельдорфе, так и по всему миру. Германия стала ассоциироваться с уличной одеждой благодаря популярности брендов, вдохновленных спортивными вещами, как Michalsky, например, и росту классических лейблов, включая MCM, чьи монограммы можно увидеть на высоких кроссовках и кожаных рюкзаках. Тем же, кто ищет нечто более направленное и доступное, советуем обратить внимание на DRMTM (произносится «dream team»). Этот лейбл, основанный в 2006 году, производит передовые коллекции одежды для молодых альтернативных людей; его вещи известны своими смелыми слоганами.Последняя коллекция бренда под названием High Life черпает вдохновение в 1990-х, эре, которая так импонирует бренд-менеджеру DRMTM Марку Смиту. «Мы выросли в 90-х, и в этом периоде было столько всего невероятного, что сложно описать в одном предложении, - говорит он. – Коротко
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говоря: Wu-Tang Clan, Game Boy, MTV, LA Gear, Майкл Джордан, Los Angeles, Starter и прочее». Рэп музыка и урбанистическая культура в целом оказали огромное влияние на коллекцию весна-лето 2015 от DRMTM; на панамах и темной джинсе красовались неяркие бриллианты и доллары, а на свитерах и бейсбольных кепках появилась надпись Bel Air, в честь классического телевизионного шоу Уилла Смита Te Fresh Prince of Bel Air (Принц из Беверли-Хиллз).
DRMTM высоко отзываются о своих современниках. «Мы дружим со многими ребятами из немецких и австрийских брендов уличной одежды типа Wemoto и Beastin, - объясняет Смит. – Однако вдохновение для создания наших коллекций приходит из разных источников». Помимо американской поп культуры 1990-х на успех DRMTM также повлиял родной город. «Дюссельдорф – прекрасное место, - признается Смит, - Он не слишком велик
87
или мал, что означает, что ты знаешь практически всех людей, имеющих отношение к тому или иному бизнесу – именно эта черта делает Дюссельдорф идеальным местом для связей и знакомств». Несмотря на растущую популярность уличной одежды в Дюссельдорфе, Смит считает, что ее расцвет мог наступить гораздо раньше. «Дюссельдорф всегда был модным городом, так что здесь нет ничего удивительного. Единственный вопрос, который мучает меня – ‘Почему так поздно?’». DRMTM, чья продукция доступна в магазинах Snipes, сейчас развивается очень быстро и подумывает о создании линии женской одежды. «В таком корпоративном мире достаточно сложно расти, но мы определенно подумываем о запуске женской линейки», - говорит он.Магазин Souq, специализирующийся на уличной одежде и кроссовках, недавно отпраздновал свою вторую годовщину. Изначально он открылся как временный
Роскошная коллекция кроссовок в Souq от таких брендов, как Nike SB, Vans и New Balance, а также одежда от Obey, Haf и Carhartt точно помогут посетителям создать индивидуальный стиль. Владельцы бутика тщательно отбирают лучшую
бутик, но его со-основатели Джоджо Кумсон и Марьям Хаджи посчитали, что Дюссельдорфу нужен профильный магазин уличной одежды. «Дело в том, что все крупные города похожи друг на друга, - говорит Кумсон. – Если вы поедите в Лондон, Гамбург или Стокгольм, вы везде найдете одни и те же бутики. Мне кажется. Людям надоели сетевые магазины. Люди хотят быть более уникальными и не похожими друг на друга».
урбанистическую одежду и обувь для своих местных и приезжих покупателей. «Мы добываем нашу продукцию онлайн, через блоггеров, журналы и музыкальные клипы и получаем множество отзывов, что очень важно для нас, - объясняет Кумсон. – Из-за того, что Дюссельдорф – такой модный город, и многие туристы посещают его каждый год, у нас образовалось большое сообщество за рубежом». Онлайн влияние Souq достаточно велико для такого узко специализированного магазина, количество его поклонников в Instagram и Facebook, рассказывающих о его новостях и событиях, насчитывает тысячи. Но для того, чтобы действительно «узнать» Souq, вам нужно посетить магазин. «Мы часто слышим от наших клиентов, что атмосфера в Souq – это то, что делает его уникальным, - говорит Кумсон. – Что действительно важно для нас – так это честность перед нашими покупателями. Я знаю, что все магазины так говорят, но мы живем по этому принципу. Загляните в наш магазин и судите сами». michalsky.com, mcmworldwide.com, drmtm.com, souq-store.com
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непослушания, когда дизайнеры Александра Фишер-Рёлер и Йоханна Кюль представили свою первую коллекцию на стихийном показе, устроенном на улице, снаружи парижского концепт-стора Colette в 2004 году.
С того момента бренд дважды устраивал показы в Париже, ставшие частью основного расписания. Шоу весна-лето 2015 было «успешным и сенсационным, – заверяют дизайнеры. – Показы в Париже сильно отличаются от Берлина. В Париже нам приходится производить впечатление на интернациональную публику, которая, возможно, никогда о нас и не слышала. В Германии вы можете спросить пожилую женщину, не имеющую никакого отношения
50: Guerilla Chic
Своенравный Шик
Бренд Kaviar Gauche ворвался в мир моды более десяти лет назад и до сих пор привносит нотку рок-н-ролльного мятежа в модную индустрию, как выяснила Верити Хоган
«Наши коллекции основаны на противоречиях. Нам нравятся роскошные и женственные женщины, которые имеют склонность к бунту». Kaviar Gauche нарушает модные правила уже десять лет, именно столько прошло с момента его появления. Фактически лейбл появился, благодаря своеобразному акту
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к моде и проживающую в маленьком городке, и она скорее всего знает, кто мы».
Можно с легкостью утверждать, что Kaviar Gauche достиг международного признания, и, что его типичные клиенты куда более стильные, чем среднестатистические немецкие бабушки. Целевой аудиторией бренда являются сильные, красивые и талантливые женщины, а в число его фанатов входят Хайке Макатч и Рози Хантингтон-Уайтли. Эстетика лейбла – «женственный авангард с современным обаянием, объединённый с элементами рок-н-ролла», и дизайнеры говорят, что им бы очень хотелось, чтобы их одежду примерили Кира Найтли и Жозефин де ля Бом.
Для сезона весна-лето 2015 дизайнеры создали коллекцию, которую можно рассматривать как кульминация всего опыта, влияния и вдохновения, которым они делились последнее десятилетие. Эта коллекция выдерживает идеальный баланс между мужским и женским: женственные силуэты дополнены роскошными крупными элементами и легким объёмом со смещёнными формами; всё это выполнено в ярких, но мягких цветах.
Вдохновение приходит из многочисленных источников, но отражение Берлина в одежде бренда очевидно. «Помимо людей, которые оказывают влияние на рабочий процесс и наши модели, наш любимый город Берлин даёт нам впечатления и идеи, которые определяют стиль Kaviar Gauche, – говорит Кюль. – И всё же разные города, особенно Париж, также создают свои моменты, выступающие в качестве вдохновения». Лейбл выразил свою любовь к Берлину во время своего 10-летнего юбилея, устроив специальный показ в городе. «Нам показалась правильным сделать это в Берлине, так как нам удалось пригласить многих людей, которые верили и поддерживали нас с первых минут».
Небрежный шик их коллекций принес славу Кюль и Фишер-Рёлер после выпуска с курса модного дизайна в ESMOD в Париже. Название бренда происходит из французского выражения: «Оно основано
на «gauche caviar», что может быть переведено как социалист из Шампань. Это достаточно точно описывает наши изделия и философию потребления», – объясняет Фишер-Рёлер.
Массовое признание бренда в Германии началось с серии крупных коллабораций. В 2008 году Кюль и Фишер-Рёлер создали эксклюзивную коллекцию для группы Karstadt, в которую вошли платья, туники и блузы в стиле 1970-х. В 2010 году они запустили линию обуви для Görtz и косметичку, которая вышла ограниченным тиражом для бренда натуральной косметики Dr Hauschka. Понимание составляет основу любого сотрудничества: «Всё просто должно совпасть. Другая компания должна поверить
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42: Take It To The Streets
走上街头
美文翻译
杜塞尔多夫的街头服饰品牌为该城的时尚图景平添
几分新意，并吸引了摩肩接踵的时尚爱好者，Sally
McIlhone报道
杜塞尔多夫同时拥有全球财富500强企业与诸多时
尚展会，同时吸引着商务旅客与时尚爱好者。这座城83: When you shop the world, shop
tax free
Совершая покупки по всему миру,
совершайте их с Tax Free
Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.
в наш дизайн. Иначе ничего не получится, – объясняют дизайнеры, – конечно это всё равно сотрудничество, и вы не можете просто игнорировать желания ваших партнёров, но они должны доверять нам. Проекты, построенные на этих принципах, были очень успешны».
Коллаборации – это то, в чем Кюль и Фишер-Рёлер нет равных, ведь они проработали вместе 10 лет с минимальными креативными разногласиями. «Конечно, иногда наши мнения расходятся, но это происходит очень редко, ведь мы доверяем друг другу». Влияние двух креативных умов вылилось в двойственность, которая стала отличительным знаком лейбла. Коллекция весна-лето 2015 играет с контрастами, объединяя драпировку с яркими геометрическими формами, что создает оригинальный эффект.
За 10 лет лейблу удалось разработать настоящую формулу успеха, и потеря популярности не входит в планы дизайнеров. «Мы хотим расшириться на международном рынке, - признаются они. – В данный момент улаживаются дела с лицензиями, и мы планируем открыть больше моно-брендовых бутиков; наши магазины пользуются успехом».
Кажется, модные бунтарки Германии становятся уважаемыми членами мирового модного общества.kaviargauche.com
1. В магазинеГде бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохораните чеки.
2. При выездеВозвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов.
Контакты:[email protected]+421 232 111 111Потратьте минимум €25 и сэкономьте до 14.5% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
91
市中商业与时尚的融合，为新涌现的街头服饰品牌
提供了绝佳的舞台。乘着这股都市休闲风兴起的热
潮，这些新晋品牌正在杜塞尔多夫及全球范围内，
聚集起一批口味另类但迅速壮大的粉丝群体。
德国正在迅速成为街头服饰的代名词，归功于
Michalsky等运动风品牌的流行，以及历史品牌的
成长，例如MCM，为其高帮帆布鞋与皮制背包加入
纹样。那些想要寻找更具指向性的——也更为经济
的——产品的人们一定会对DRMTM（发音意为“
梦之队”）留下深刻印象。品牌成立于2006年，为不
妥协的年轻人们打造前卫的服饰系列；品牌的产品
被誉为年轻群体的大胆宣言。
品牌的最新系列High Life，从1990年代获取
灵感，一个引起DRMTM的品牌经理Mark Smith
深刻共鸣的时代。“我们成长于90年代，那个时代简
直有太多伟大的事物了，实在无法用一句话言尽，”
他说。“简单举例：就有Wu-Tang Clan、Game Boy
游戏机、MTV饶舌、LA Gear、迈克尔乔丹、洛
杉矶、Starter等。”总体而言，饶舌音乐与都市文化
对于DRMTM的2015春/夏系列有巨大影响；渔
夫帽和深色牛仔服上使用了低调的钻石装饰与美
元符号，针织衫和棒球帽上则印有Bel Air，这是对
Will Smith经典电视节目《新鲜王子妙事多》（The
Fresh Prince of Bel-Air）的致敬。
DRMTM非常乐于赞扬自己的同代人。“我们
和许多来自德国和奥地利的街头品牌创始人都是好
朋友，比如Wemoto和Beastin，”Smith解释道。“虽
然我们的灵感来自不同源头。”除了1990年代的美国
流行文化，DRMTM的成功很大程度上归功于其
家乡。 “杜塞尔多夫是一座伟大的城市，”Smith解
释。“它既不是太大也不是太小，意味着你几乎认识
所有行业的相关人士——这使杜塞尔多夫成为发展
人际关系的绝佳所在。”
虽然街头服饰在杜塞尔多夫日益普及，Smith
认为这股风潮应当来得早得多。“杜塞尔多夫一直是
一座时尚的城市，因此一切都很合理。我认为问题
应当是‘为何会这么晚？’”。DRMTM目前在Snipes
店铺内发售，并正在不断壮大，Smith开始考虑推出
女装系列。“周围有那么多的对手，竞争环境很残酷，
但我们绝对想要推出女装系列，”他表示。
专营街头服装与运动鞋的店铺Souq近日迎来
成立两周年的生日。这家店开业时只是一家临时店
铺，但联合创始人Jojo Koomson和 Maryam Hajji
觉得杜塞尔多夫需要一家专营街头服饰的商店。 “
事实就是，所有大城市看起来都很像，”Koomson
指出。“如果你去伦敦、汉堡或斯德哥尔摩，你总会见
到同样的店铺。我觉得人们开始厌倦连锁店了。大家
都希望更少雷同、更多个性。”
Souq丰富的系列包括来自Nike SB、Vans
和New Balance的运动鞋，还有Obey、Huf和
Carhartt等服饰品牌，以上品牌帮助顾客们在人群
中脱颖而出。这家精品店的老板花费大量时间为本
地与国际客户采购高品质的都市鞋履与服饰。“我们
在网上搜寻产品，通过博客、杂志与音乐录影带，我
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“我们的作品都是脱胎于矛盾与冲突的。我们喜欢
女人在优雅妩媚的同时，又带有些许叛逆。”Kaviar
Gauche品牌自十年前在柏林成立之日起，就不断
突破时尚陈规。事实上，品牌亦是以一种叛逆的
姿态进入全球时尚圈视线的，设计师Alexandra
Fischer-Roehler与Johanna Kühl曾于2004年在
巴黎时尚概念店Colette门外的大街上，上演了一场
游击时装秀。
在那以后，该品牌作为时装周主日程的一部分，
在巴黎进行过两场发布秀。品牌的2015春夏发布是
一场“成功且令人动容的时装秀，”设计师表示。“在巴
黎发布作品与在柏林截然不同。在巴黎，我们必须打
动那些可能从未听说过我们的国际观众。在德国，
无论在多小的镇上问一个对时尚多漠不关心的老
妇，她都很可能知道我们是谁。”
说Kaviar Gauche在全球范围内声名远播绝
不为过，他的典型顾客也远比普通德国老太太迷人
许多。品牌的主要受众是那些坚强、美丽与优秀的
女性，其拥趸包括德国女明星Heike Makatsch与
英国超模Rosie Huntingdon-Whitely。品牌宣扬
的美学是“结合摇滚元素、富有摩登魅力的女性化前
卫风格”，设计师表示他们希望看到英国女星Keira
Knightly与法国女星Joséphine de la Baume穿着
自己的作品。
在2015年春夏，设计师们推出了一个可被视作
集过去十年来累积的设计经验、重要影响与灵感来
源之大成的系列。这个系列在阳刚与阴柔之间达到
完美平衡：设计师将女性化廓形与华丽夸张元素、
以及错置形态之间的流动体量感相结合，并以一组
浓烈而又柔和的色彩将其完美演绎。
设计灵感来自不同的源头，但柏林是品牌设计
中永不缺席的存在。“除了那些对我们的工作流程
与设计有影响力的人们，我们挚爱的城市柏林赋予
我们场景、印象与灵感，指导着Kaviar Gauche的
风格，” Kühl表示。“但即便如此，不同的城市，尤其
是巴黎，也为我们提供了许多激发灵感的瞬间与概
念。”品牌在成立10周年之际，通过在柏林举办的一
次特别展览来纪念与这座城市千丝万缕的关系：“我
们就是觉得应该在柏林举办这次活动，如此我们才
能邀请到许多从一开始就相信并支持我们的人。”
从巴黎ESMOD学院的时装设计专业毕业
后，Kühl与Fischer-Roehler就以无造作的时髦
风格而为人所知。品牌得名于一句法语：“它来自
于“gauche caviar”，可以被翻译为香槟社会主义。这
个词基本描述了我们的设计与消费理念，”Fischer-
Roehler解释道。Kaviar Gauche的作品经常将材
质、透明度与体量玩弄于股掌之间，创造出引人入
胜、具有摩登魅力的酷感诱惑。各种高级定制细节与
奢华面料的运用，则为其平添几分不可替代性。
品牌在德国境内的高认知度，归功于一系列高
们获得了许多反馈，这也非常重要，”Koomson解释
道。“因为杜塞尔多夫是一个如此时尚的城市，每年
都有很多游客前来，我们拥有大批的海外顾客。”
对于一间店铺而言，Souq的网络影响力惊人
地巨大，该店在Instagram和Facebook上拥有成千
上万的追随者，全都紧密关注着店铺的货品动态。
但是要完整体验Souq，你必须亲自登门拜访。“我
们从客户那里听说，是店内的氛围让我们如此独
特，”Koomson告诉我们。“对我们而言真正重要的
是对顾客诚实以待。我知道所有店都这么说，但我们
以此为赖以生存的信条。来我们店里亲自验证吧。”
michalsky.com, mcmworldwide.com,
drmtm.com, souq-store.com
50: Guerilla Chic
时尚叛逆军
Kaviar Gauche十年前风风火火闯入时尚界，时
至今日仍以摇滚反叛精神影响风尚格局，Verity
Hogan报道
93
水准的合作。在2008年，Kühl与Fischer-Roehler
为Karstadt集团创作了一个限量系列，包括70年
代风格的连衣裙、束腰外衣和上衣；他们还在2010
年推出了鞋履系列Görtz，并为自然美容品牌Dr
Hauschka创作了限量版的化妆包。一系列合作是
基于共同的理念：“我们必须要理念一致。其他公司
需要认可我们的美学。否则无法合作，”设计师解释
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道。“当然这是一项合作，你不能忽视合作方的意愿，
但他们必须信任我们。基于以上原则执行的项目，到
头来都非常成功。”
协同合作是Kühl与Fischer-Roehler°得心应
手的事之一，他们在已经一起工作了10年，几乎没
有什么创作上的分歧。“当然，我们有时会持有不同
的看法，但这相当罕见，因为我们信任对方。”同时
拥有两位创意核心或许是该品牌具有招牌二元性的
原因；2015年春夏系列充满对比，将休闲随意的面
料与视觉效果强烈的几何图形相结合，制造出巨大
冲击力。
这是品牌的制胜法则，在成立10年之后品牌上
升的强烈势头丝毫不见减弱的迹象。“我们正计划扩
大在国际市场的影响力，”他们满怀信心。“经营执照
的问题已经得到解决，现在我们正计划开设更多门
店；我们的零售店已经取得了巨大的成功。”
看来，德国的时尚叛逆分子正成为全球时尚界
社区里备受尊敬的成员。
kaviargauche.com
83: When You Shop The World,
Shop Tax Free
畅购全球，尊享退税
当您在全球顶级购物区中的27万多家商店消费时，
环球蓝联（Global Blue）购物退税服务（Tax Free
Shopping）为您节约购物开销。
每年有两千六百多万名游客通过环球蓝联（Global
Blue）获得购物退税，您怎能错过？您要做的只
是寻找蓝星标志或者问询商家是否提供环球蓝联
（Global Blue）服务，然后遵循我们简单的退税
过程：
1. 消费购物
无论您在哪里消费，请索要环球蓝联退税表格
（Global Blue Tax Free Form），并记得保存小
票。
2. 申请退税
当您准备回家时，您需要先去出发城市的海关柜台
请他们在您的退税表格上盖章，然后再到环球蓝联
的退税点领取您的退税款。
联系方式：
+421 232 111 111
°低消费€25并且节约高达购买价格14.5%的税。请
注意：°终退款将包含增值税总额，但是要扣除管
理手续费。部分机场还将以退税申请表为单位收取
现金退税手续费。
日本語翻訳
グローバル・ブルーの免税ショッピング制度をご利
用いただきますと、世界各地の有名ショッピング街に
ある27万軒を超える加盟店でのお買い物がお得に
なります。
年間2600万人が楽しまれているグローバル・ブルー
の免税ショッピングを、貴方もぜひご利用ください。
手続きは簡単。まず、青い星を目印に加盟店を探し
ます。星が見当たらなければ、店員に「グローバル・
ブルー？」とお尋ねください。あとは、次のステップを
踏むだけです。
83: When you shop the world, shop
tax free
海外でのお買い物が免税に
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When you shop the world, shop
tax free: 83
عندما تتسّوق حول العال، تسّوق من دون دفع الضيبة
تقّدم لك غلوبل بلو Global Blue خدمة التسّوق من دون دفع الضيبة Tax Free لتّدخر الال لدى تسّوقك ف أكث من
270,000 متجر ف أبرز مناطق التسّوق حول العال.
فلَم ل تنضّم إل الـ 26 مليون مسافر الذين يتسّوقون من دون دفع الضيبة من خلل غلوبل بلو Global Blue كّل سنة؟ ما
عليك إل أن تبحث عن النجمة الزرقا” أو تسأل عن غلوبل بلو Global Blue وتتبع خطواتنا السهلة.
1. تسّوقأينم تسّوقت، أطلب الحصول عل طلب استداد الضيبة الخاّص
بغلوبل بلو Global Blue وتذكّر أن تحتفظ باليصالت.
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الغادرة لتتم الصادقة عل إيصالتك قبل قبض الستداد من أحد مكاتب الستداد الخاّصة بنا.
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والقمشة الفاخرة ف زيادة فرادته.تُعزى شهرة العلمة الواسعة داخل ألانيا إل عدد من الشاكات
الرفيعة الستوى. سنة 2008، ابتكرت الصّممتان تشكيلة خاّصة بجموعة Karstadt، شملت فساتي طويلة وأخرى قصية
وقمصاناً كلّها مستوحاة من السبعينات، كم أطلقتا مجموعة أحذية لـ GÖrtz سنة 2010 وأنتجتا مجموعة محدودة الكميّة
من حقائب الستحضات لشكة Dr Hauschka للجمل الطبيعي. تقول الصّممة ف هذا الطار: "التفاهم الشتك أساس أي شاكة. عل الشكة الخرى أن تكون ملئة وتقتنع بأساليب الجمل التي نتّبعها وإل فشلت الشاكة. بالطبع إنّه تعاون ول
يكن تجاهل أمان الشكا”، لكن عليهم أن يثقوا بنا. ولهذا السبب، نجحت الشاريع التي بُنيت عل هذه البادئ."
تبع Kühl و Fischer-Roehlerبالتعاون وقد عملتا سويّاً طوال عش سنوات مع بعض الفروقات البتكاريّة البسيطة.
"بالطبع ل تلتقي أفكارنا ف بعض الحيان، لكن نادراً ما يحصل ذلك إذ نثق ببعضنا البعض." ومن المكن أن تكون الزدواجيّة
التي تشتهر بها العلمة وليدة هذا الثر الشتك لفكرين مبدعي؛ تتلعب مجموعة ربيع/صيف 2015 بالنتاقضات فتجمع بي
القطع العمليّة والشكال التكلّفة القويّة إل حّد كبي.إنّها معادلة رابحة وما من إشارة إل أي تراجع ف الحمسة بعد
عش سنوات من العمل. تّص“ الصّممتان ف هذا السياق: "نسعى إل التوّسع ف السوق العالي. نعمل حاليّاً عل التاخيص ونخطّط
لفتح مزيد من متاجر العلمة الواحدة إذ حّققت متاجرنا نجاحات باهرة."
يبدو أّن ثّوار الزيا” ف ألانيا بدأوا يحظون بالحتام ف مجتمع الزيا” العالي.
kaviargauche.com
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.Rosie Huntingdon-Whitelyو Heike Makatsch
يتلّخص أسلوب العلمة بالـ "النثوي البتكر الميّز بسحٍر عصي تتخلّله عناص الروك أند رول" وتعّب الصّممتان عن رغبتهم ف
Joséphine de la Baumeو Keira Knightly رؤيةترتديان تصاميمهم.
لربيع/صيف 2015، ابتكرت الصّممتان مجموعة تلّخص كّل التجارب ومصادر التأثي واللهام التي صادفتهم ف العقد الاض. توازي الجموعة بامتياز بي السلوبي الذكوري والنثوي: توقّعوا تصاميم أنثويّة منّسقة مع عناص كبية فضفاضة وقطع منسدلة
عشوائيّة الشكل بألوان قويّة لكن هادئة.تًستوحى الجموعة من مصادر متعّددة مع الحتفاظ بوجود
دائم لبلي. تقول Kühl: "بالضافة إل الشخاص الذين يؤثّرون عل مسار عملنا وتصاميمنا، تنحنا مدينتنا الحبيبة برلي ذكريات
وانطباعات وأمثلة تحّدد أسلوب Kaviar Gauche. لكن بالرغم من ذلك، تقّدم لنا بعض الدن وبخاّصة باريس، ذكريات
وأفكاراً تشّكل مصدر إلهامنا." وقد احتفلت العلمة بتعاونها العريق مع برلي ف عيدها العاش من خلل تقديم عرض خاص ف الدينة: "كان من اللئم أن نعرض ف برلي لنتمّكن من دعوة
الشخاص الذين آمنوا بنا وآزرونا منذ اللّحظة الول."منذ تخرّجتا من قسم تصميم الزياء من ESMOD ف باريس،
اشتهرت Kühl و Fischer-Roehler بعملهم النيق من دون جهد. تشح Fischer-Roehler أّنّ "السم مأخوذ من التعبي
الفرنس “gauche caviar” الذي يعني يساري الكافيار. يصف Kaviar تصاميمنا وفلسفة زبوناتنا". غالباً ما تتلعب مجموعاتGauche بالقمشة والشفافيّة والحجم لتبتدع تصميمً يدمج بي
الغرا” البتكر والسحر العصي. ف حي تساهم الخياطة الدقيقة
دخلت علمة Kaviar Gauche عال الزيا” منذ حوال العقد وما زالت تطّعم الساليب بنفحة من ثورة الروك أند رول، تقرير
Verity Hogan
"تقوم مجموعاتنا عل التناقضات. نحّب الرأة النيقة التي تتمتّع بالنوثة وبحّس من الثورة ف الوقت عينه." تخالف العلمة قواعد الزيا” منذ تأسيسها ف برلي منذ عش سنوات. ف الواقع، دخلت مجال الزيا” العالي من خلل فعٍل ثائر تثّل بإطلق الصّممتي
Johanna Kühlو Alexandra Fischer-Roehler
مجموعتهم الول بعرض أزيا” جري” ف الشارع أمام التجر الباريس التخّصص Colette سنة 2004.
مّذاك، عرضت العلمة ابتكاراتها مرّتي ف باريس، كجز” من
Guerilla Chic: 50
أناقة ثائرة
بالرغم من شهرة ملبس الشارع التزايدة ف دوسلدورف، يعتقد Smith أنّه كان من المكن تحقيقها قبل ذلك بكثي. “لطالا
كانت دوسلدورف مدينة مجارية للموضة فلَم وصلت هذه الشهرة متأّخرة؟” تتوافر علمة DRMTM ف متاجر Snipes وتحّقق
حاليّاً نجاحاً بعد آخر ويفّكر Smith بإطلق مجموعة ملبس نسائيّة. يقول ف هذا الصدد: “بيئة العمل صعبة عن حّق بوجود
كّم من الشكات الخرى، لكّننا نفّكر جّدياً بإطلق خّط خاّص بالنسا”.”
احتفل متجر Souq للحذية وملبس الشارع مؤّخراً بعيده الثان. افتتحه Jojo Koomson وMaryam Hajji كمتجر موقّت لكن ما لبثت أن شعرتا أّن دوسلدورف بحاجة إل متجٍر مختّص
بلبس الشارع. تقول Koomson: “كّل الدن الكبى متشابهة. إّن ذهبت إل لندن أو هامبورغ أو ستوكهول، تجد الحلت نفسها.
أعتقد أّن الناس سئمت سلسل الحلت. يوّدون التمتّع بزيد من الستقلليّة ونسبٍة أقّل من التشابُه.”
يتمتّع متجر Souq بجموعة رائعة من الحذية الرياضيّة من علمات مثل Nike SB وVans وNew Balance بالضافة إل ملبس من Obey وHuf وCarhartt تساعد الزّوار من دون أدن شّك عل التميّز عن غيهم. تستغرق صاحبتا الحّل وقتاً طويلً ف اختيار أفخر الحذية واللبسة الُدنيّة لزبائنهم
ي. تش“ Koomson قائلة: “نطلب منتجاتنا الحليّي والعاليّعب النتنت من خلل مدّونات ومجلت وموسيقى مصّورة وتصلنا
الكثي من التعليقات التي تهّمنا للغاية. ولّن دوسلدورف مدينة مجارية للموضة ويزورها سّوا“ كثيون كّل سنة، نحظى بحشد من
الزبائن من حول العال.”باعتبار Souq متجراً متخّصصاً، يتمتّع بحضور باهر وواسع
عل شبكة النتنت ولديه آلف التتبّعي عل Instagram وFacebook يبقون عل اطّلع عل أحدث الستجّدات. لكن
للتعرّف إل Souq عن حّق، ل بّد من زيارة التجر بحّد ذاته. تقول Koomson: “عل حّد قول زبائننا، يتميّز Souq عن غيه
بالحيويّة الوجودة ف التجر. من الهّم جّداً بالنسبة لنا أن نكون صادقي مع زبائننا. أعلم أّن كّل الحلت تقول ذلك، لكّننا نعيش
ذلك. أقصد متجرنا واختب ذلك بنفسك.” ،michalsky.com ،mcmworldwide.com
drmtm.com ،souq-store.com
globalblue.com
96
تضيف العلمات التجاريّة الختّصة بلبس الشارع “streetwear” ف دوسلدورف لسًة مبتكرة إل مجال الزياء ف Sally الدينة فتجذب حشوداً من الزّوار الحبّي للموضة، تقرير
McIlhone
تضّم دوسلدورف مزيجاً ملفتاً من الشكات البرز عاليّاً بحسب تصنيف Global Fortune 500 ومعارض الزياء فتستأثر
بانتباه كّمً هائلً من السافرين الرفيعي الستوى ورّواد الوضة. ونتيجة دمجها للتجارة والوضة، تشّكل البيئة الثاليّة لبوتقة
جديدة من العلمات الختّصة بلبس الشارع. تحصد هذه الخية نجاحاً باهراً ف مجال اللبس العمليّة فتعّزز مكانتها وتكسب
معجبي داخل دوسلدورف ومن حول العال.يرتبط إسم ألانيا أكث فأكث بلبس الشارع نتيجة شهرة علمات
Michalsky تجاريّة مستوحاة من اللبس الرياضيّة عل سبيلوتطّور علمات عريقة ومنها MCM، أضافت حروفاً منقوشة
عل أحذية رياضيّة عالية الساق وحقائب ظهٍر جلديّة. أّما الذين يرغبون بقطع أكث تحديداً للموضة وأغل بقليل، فل بّد .dream team التي تُلفظ DRMTM أن تجذبهم علمة
Take It To The Streets: 42
تتبّع موضة الشارع
تأّسست العلمة سنة 2006 وتوفّر مجموعات ملبس مبتكرة ترجمة باللغة العرaبيّةللشباب غي التقليديّي؛ تشتهر قطعها بالشعارات الجريئة.
استوحت العلمة مجموعتها الخية High Life من التسعينات وهي حقبة عزيزة عل قلب مدير العلمة Mark Smith. يقول ف هذا الصدد: “ترعرعنا ف التسعينات التي تتّعت بكّم هائل من
العظمة التي ل يكن اختاصها بجملٍة واحدة؛ وأبرز عناصها: LAو MTV rapsو Game Boyو Wu-Tang Clan
Starterو Los Angelesو Michael Jordanو Gear
إل”.” بالجمل، كان لوسيقى الراب والثقافة الُدنيّة تأثي كبي عل مجموعة DRMTM لربيع/“يف 2015؛ زُخرفت قبّعات “يد مستديرة وقطع من الّدنيم القاتم بجواهر بسيطة وعلمات دولر ف حي نُقشت عبارة Bel Air عل كنزات وقبّعات كرة القاعدة
The التلفزيون الكلسيك Will Smith نسبًة إل برنامج.Fresh Prince of Bel Air
ويُسعد DRMTM أن تدح معاصيها. يقول Smith: “لدينا أ“دقاء كُث من علمات تجاريّة ألانيّة ونساويّة تُعنى بلبس
الشارع مثل Wemoto وBeastin. لكّننا نستوحي مجموعاتنا من مصادر مختلفة.” بالضافة إل ثقافة البوب الميكيّة التي
سادت ف التسعينات، يعود الفضل ف نجاح DRMTM إل موطنها. “دوسلدورف مدينة عظيمة. ليست بكبية جّداً ول
بصغية جّداً، ما يعني أنّك تعرف تقريباً كّل الشخاص ذات الصلة من مختلف أنواع العمل وهذا ما يجعل دوسلدورف مكاناً رائعاً
للتشبيك.”
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