Suchmaschinenoptimierung für DaWanda-Shops

21
6XFKPDVFKLQHQRSWLPLHUXQJ IU 'D:DQGD 6KRSV %HUOLQ 2QOLQH 0DUNHWLQJ 'D:DQGD *PE+ EODQNSRW[

Transcript of Suchmaschinenoptimierung für DaWanda-Shops

Page 1: Suchmaschinenoptimierung für DaWanda-Shops

6XFKPDVFKLQHQRSWLPLHUXQJ�I�U�'D:DQGD�6KRSV

%HUOLQ��2QOLQH�0DUNHWLQJ�������������������'D:DQGD�*PE+

EODQN�SRW[ �

Page 2: Suchmaschinenoptimierung für DaWanda-Shops

$*(1'$

�������'D:DQGD�*PE+ �

Ɣ :LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ":25/'�:,'(�:(%&5$:/,1*���,1'(;,(581*9(57,.$/(�(5*(%1,66(

Ɣ :LH�QXW]HQ�ZLU�6XFKPDVFKLQHQ"6+257�+($'�96��/21*7$,/

Ɣ :LH�ILQGHW�PDQ�GLH�ULFKWLJHQ�.H\ZRUGV�I�U�6KRSV���3URGXNWH"68&+92/80(1��.(<:25'�3/$11(5���:(,7(5(�722/6

Ɣ 6KRSRSWLPLHUXQJ���3URGXNWVHLWHQRSWLPLHUXQJ

Page 3: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

:25/'�:,'(�:(%

�������'D:DQGD�*PE+ �

'DV�,QWHUQHW�EHVWHKW�DXV�HLQHU�9LHO]DKO�YHUVFKLHGHQHU�:HEVLWHV��GLH�GXUFK�9HUOLQNXQJHQ�PLWHLQDQGHU�YHUEXQGHQ�VLQG��

'DEHL�LVW�HV�ZDKUVFKHLQOLFK��GDVV�:HEVLWHV�]X�HLQHP�EHVWLPPWHQ�7KHPHQEHUHLFK�HKHU�]X�HLQHU�:HEVLWH�HLQHV�lKQOLFKHQ�7KHPHQEHUHLFKV�YHUOLQNW�

�(LQH�',<�:HEVLWH�ZLUG�HKHU�]X�HLQHU�DQGHUHQ�',<�:HEVLWH�DOV�]X�HLQHU�6SRUWVHLWH�YHUZHLVHQ���YHUOLQNHQ�

+LHUDXV�ELOGHQ�VLFK�$XWRULWlWHQ�]X�HLQHP�JHZLVVHQ�7KHPHQEHUHLFK��9LHOH�:HEVLWHV�DXV�GHP�',<�%HUHLFK��YHUZHLVHQ�DXI�'D:DQGD��!�'D:DQGD�LVW�HLQH�',<�$XWRULWlW %LOGTXHOOH��KWWS���JRR�JO�;�PK:/

Page 4: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

$8725,7b7(1�81'�'(5�*22*/(%27

�������'D:DQGD�*PE+ �

*RRJOH�QXW]W�9HUOLQNXQJHQ�]ZLVFKHQ�HLQ]HOQHQ�:HEVLWHV�XP�,QIRUPDWLRQHQ�DXV�GHP�:HE�]X�H[WUDKLHUHQ�XQG�LQ�HLQHQ�,QGH[�]X�VFKUHLEHQ�

'D]X�QXW]W�*RRJOH�HLQH�6RIWZDUH��&UDZOHU�RGHU�*RRJOHERW�JHQDQQW���GLH�GHQ�,QKDOW�HLQHU�:HEVLWH�RGHU�EHVVHU�JHVDJW�HLQHU�HLQ]HOQHQ�85/�H[WUDKLHUW�XQG�LQ�HLQHQ�,QGH[�VFKUHLEW�

'LHVH�,QKDOWH�ZHUGHQ�LQ�HLQHP�]ZHLWHQ�6FKULWW�DQ�+DQG�HLQHV�5DQNLQJ�$OJRULWKPXV�EHZHUWHW�XQG�GDQQ�LQ�GHQ�*RRJOH�(UJHEQLVVHQ�]X�HLQHU�HQWVSUHFKHQGHQ�6XFKDQIUDJH�GDUJHVWHOOW�

6R�VWHOOW�*RRJOH�VLFKHU��GDVV�P|JOLFKVW�UHOHYDQWH�,QKDOWH�]X�HLQHU�HQWVSUHFKHQGHQ�6XFKDQIUDJH�GDUJHVWHOOW�ZHUGHQ�

%LOGTXHOOH��KWWS���JRR�JO��D$'Z(

Page 5: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

',(�*22*/(68&+(���817(56&+,('/,&+(�)250$7(

�������'D:DQGD�*PE+ �

*RRJOH�YHUVXFKW�VHLQHQ�1XW]HU�HLQ�µRSWLPDOHV¶�6XFKHUOHEQLV�]X�ELHWHQ�XQG�KDW�LQ�GLH�NODVVLVFKH�'RNXPHQWHQVXFKH��QHEHQ�EH]DKOWHQ�:HUEHIRUPDWHQ�YHUVFKLHGHQH�YHUWLNDOH�6XFKDQJHERWH�LQWHJULHUW�

:HUEHIRUPDWH��EH]DKOW���*RRJOH�$GZRUGV��6KRSSLQJ

.ODVVLVFKH�)RUPDWH��:HEVXFKH��%LOGHU��9LGHRLQWHJUDWLRQ��1HZV���XYP�

'DEHL�VWHKW�EHL�DOOHQ�$QJHERWHQ�LPPHU�GLH�5HOHYDQ]�GHU�(UJHEQLVVH�LP�9RUGHUJUXQG�

Page 6: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

',(�*22*/(68&+(���817(56&+(,'/,&+(�)250$7(

�������'D:DQGD�*PE+ �

*RRJOH�YHUVXFKW�VHLQHQ�1XW]HU�HLQ�µRSWLPDOHV¶�6XFKHUOHEQLV�]X�ELHWHQ�XQG�KDW�LQ�GLH�NODVVLVFKH�'RNXPHQWHQVXFKH��QHEHQ�EH]DKOWHQ�:HUEHIRUPDWHQ�YHUVFKLHGHQH�YHUWLNDOH�6XFKDQJHERWH�LQWHJULHUW�

:HUEHIRUPDWH��EH]DKOW���*RRJOH�$GZRUGV��6KRSSLQJ

.ODVVLVFKH�)RUPDWH��:HEVXFKH��%LOGHU��9LGHRLQWHJUDWLRQ��1HZV���XYP�

'DEHL�VWHKW�EHL�DOOHQ�$QJHERWHQ�LPPHU�GLH�5HOHYDQ]�GHU�(UJHEQLVVH�LP�9RUGHUJUXQG�

Page 7: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

',(�*22*/(68&+(���817(56&+(,'/,&+(�)250$7(

�������'D:DQGD�*PE+ �

*RRJOH�YHUVXFKW�VHLQHQ�1XW]HU�HLQ�µRSWLPDOHV¶�6XFKHUOHEQLV�]X�ELHWHQ�XQG�KDW�LQ�GLH�NODVVLVFKH�'RNXPHQWHQVXFKH��QHEHQ�EH]DKOWHQ�:HUEHIRUPDWHQ�YHUVFKLHGHQH�YHUWLNDOH�6XFKDQJHERWH�LQWHJULHUW�

:HUEHIRUPDWH��EH]DKOW���*RRJOH�$GZRUGV��6KRSSLQJ

.ODVVLVFKH�)RUPDWH��:HEVXFKH��%LOGHU��9LGHRLQWHJUDWLRQ��1HZV���XYP�

Page 8: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

',(�*22*/(68&+(���817(56&+(,'/,&+(�)250$7(

�������'D:DQGD�*PE+ �

*RRJOH�YHUVXFKW�VHLQHQ�1XW]HU�HLQ�µRSWLPDOHV¶�6XFKHUOHEQLV�]X�ELHWHQ�XQG�KDW�LQ�GLH�NODVVLVFKH�'RNXPHQWHQVXFKH��QHEHQ�EH]DKOWHQ�:HUEHIRUPDWHQ�YHUVFKLHGHQH�YHUWLNDOH�6XFKDQJHERWH�LQWHJULHUW�

:HUEHIRUPDWH��EH]DKOW���*RRJOH�$GZRUGV��6KRSSLQJ

.ODVVLVFKH�)RUPDWH��:HEVXFKH��%LOGHU��9LGHRLQWHJUDWLRQ��1HZV���XYP�

Page 9: Suchmaschinenoptimierung für DaWanda-Shops

:LH�IXQNWLRQLHUHQ�6XFKPDVFKLQHQ"

',(�*22*/(68&+(���817(56&+(,'/,&+(�)250$7(

�������'D:DQGD�*PE+ �

*RRJOH�YHUVXFKW�VHLQHQ�1XW]HU�HLQ�µRSWLPDOHV¶�6XFKHUOHEQLV�]X�ELHWHQ�XQG�KDW�LQ�GLH�NODVVLVFKH�'RNXPHQWHQVXFKH��QHEHQ�EH]DKOWHQ�:HUEHIRUPDWHQ�YHUVFKLHGHQH�YHUWLNDOH�6XFKDQJHERWH�LQWHJULHUW�

:HUEHIRUPDWH��EH]DKOW���*RRJOH�$GZRUGV��6KRSSLQJ

.ODVVLVFKH�)RUPDWH��:HEVXFKH��%LOGHU��9LGHRLQWHJUDWLRQ��1HZV���XYP�

Page 10: Suchmaschinenoptimierung für DaWanda-Shops

:LH�QXW]HQ�ZLU�6XFKPDVFKLQHQ"

6+257+($'�.(<:25'6��3+5$6(1���/21*7$,/

�������'D:DQGD�*PE+ �

9HUVFKLHGHQH�7\SHQ�YRQ�6XFKDQIUDJHQ�

6KRUWKHDG�.H\ZRUGV���]�%��6FKPXFN��.OHLGHU��:DQGWDWWRRV

�!�+RKHV�6XFKYROXPHQ��VHKU�VWDUNH�0LWEHZHUEHUGLFKWH�_�'D:DQGD�.DWHJRULHQ���LQWHUQH�6XFKH

3KUDVHQ��6FKQXOOHUNHWWH�PLW�1DPHQ��:DQGWDWWRR�.LQGHU]LPPHU��

�!�0LWWOHUHV�6XFKYROXPHQ��VWDUNH���PLWWOHUH�0LWEHZHUEHUGLFKWH_�'D:DQGD¶V�LQWHUQH�6XFKH���X�8�6KRSVHLWHQ��6KRSNDWHJRULHQ

/RQJWDLO��+DQGWDVFKH�DXV�JHOEHU�6HLGH��5RWHV�3ROND�'RW�.OHLG��!��JHULQJH�0LWEHZHUEHUGLFKWH��JHULQJHV�6XFKYROXPHQ��KRKH�.RQYHUVLRQVUDWH�_�3URGXNWVHLWHQ

6XFKYROXPHQ��0LWWOHUH�$QIUDJHQ�]X�HLQHP�EHVWLPQPWHQ�.H\ZRUG��]�%��ZLH�RIW�ZLUG�µ.OHLGHU¶�EHL�*RRJOH�PRQDWOLFK�HLQJHJHEHQ�

Page 11: Suchmaschinenoptimierung für DaWanda-Shops

'LH�,QWHQWLRQ�GHU�SRWHQ]LHOOHQ�.XQGHQ�YHUVWHKHQ

6+257+($'�.(<:25'6��3+5$6(1���/21*7$,/

�������'D:DQGD�*PE+ �

䚔 )LQGHW�UHOHYDQWH�6XFKEHJULIIH�I�U�(XUHQ�6KRS�XQG�(XUH�3URGXNWH

䚔 )UDJW�)UHXQGH�XQG�%HNDQQWH�ZLH�VLH�*RRJOH�EHQXW]HQ�Z�UGHQ��ZHQQ�6LH�QDFK�HLQHP�3URGXNW�YRQ�(XFK�VXFKHQ�Z�UGHQ��

䚔 1XW]W�GLH�YRUJHVWHOOWHQ�7RROV�XP�GLH�.H\ZRUGV�]X�EHZHUWHQ�

䚔 6FKDXW�(XFK�GLH�6XFKHUJHEQLVVH�]X�GHQ�DXVJHZlKOWHQ�.H\ZRUGV�DQ�XQG�IUDJW�(XFK��RE�LKU�LQ�GHP�8PIHOG�EHVWHKHQ�N|QQW��

䚔 9HUVXFKW�PLW�(XUHP�6KRS�RGHU�(XUHP�3URGXNW�QLFKW�PLW�GHQ�'D:DQGD�.DWHJRULHQ�]X�NRQNXUULHUHQ�VRQGHUQ�YHUVXFKW�GLHVH�]X�HUJlQ]HQ��(V�ZlUH�VHKU�VFKZHU�PLW�HLQHP�3URGXNW�I�U�HLQHQ�%HJULII�ZLH�:DQGWDWWRR�.LQGHU]LPPHU�HLQH�JXWH�3RVLWLRQLHUXQJ�EHL�*RRJOH�]X�HUUHLFKHQ��'XUFKDXV�GHQNEDU�LVW�DEHU�GLH�.RPELQDWLRQ�µ(XOHQ�:DQGWDWWRR�.LQGHU]LPPHU¶�

Page 12: Suchmaschinenoptimierung für DaWanda-Shops

.H\ZRUG�5HFKHUFKH�

.(<:25'�3/$11(5��7+(6$8586��*22*/(68&+(

�������'D:DQGD�*PE+ �

'HU�*RRJOH�.H\ZRUG�3ODQQHU�HUODXEW�GLH�5HFKHUFKH�GHV�6XFKYROXPHQV�]X�HLQHP�JHJHEHQHQ�6XFKEHJULII���.H\ZRUG�VRZLH�GDV�,GHQWLIL]LHUHQ�YRQ�YHUZDQGWHQ�6XFKEHJULIIHQ�XQG�6\QRQ\PHQ

$OV�ZHLWHU�,QVSLUDWLRQVTXHOOH�I�U�6\QRQ\PH��N|QQHQ�DXFK�IROJHQGH�7RROV�YHUZHQGHW�ZHUGHQ�

KWWS���ZZZ�RSHQWKHVDXUXV�GH�KWWS���GH�YLRQWR�FRP��

*RRJOH�6XFKH�QDFK�LQWLWOH�.H\ZRUG�JLEW�GLH�$Q]DKO�DQ�'RNXPHQWHQ�ZLHGHU�GLH�*RRJOH�]X�GLHVHP�.H\ZRUG�LQGH[LHUW�KDW��+RKHU�:HUW��KRKH�0LWEHZHUEHUGLFKWH��JHULQJHU�:HUW�QLHGULJH�0LWEHZHUEHUGLFKWH

*RRJOH�.H\ZRUG�3ODQQHU��KWWS���JRR�JO�L/��RJ�

Page 13: Suchmaschinenoptimierung für DaWanda-Shops

.H\ZRUG�5HFKHUFKH

68&+92/80(1��.(<:25'�3/$11(5���:(,7(5(�722/6

�������'D:DQGD�*PE+ �

*RRJOH�.H\ZRUG�3ODQQHU�HUODXEW�GLH�5HFKHUFKH�GHV�6XFKYROXPHQV�]X�HLQHP�JHJHEHQHQ�6XFKEHJULII���.H\ZRUG�VRZLH�GDV�LGHQWLIL]LHUHQ�YRQ�YHUZDQGWHQ�6XFKEHJULIIHQ�XQG�6\QRQ\PHQ

$OV�ZHLWHU�,QVSLUDWLRQVTXHOOH�I�U�6\QRQ\PH��N|QQHQ�DXFK�IROJHQGH�7RROV�YHUZHQGHW�ZHUGHQ�

KWWS���ZZZ�RSHQWKHVDXUXV�GH�KWWS���GH�YLRQWR�FRP��

*RRJOH�6XFKH�QDFK�LQWLWOH�.H\ZRUG�JLEW�GLH�$Q]DKO�DQ�'RNXPHQWHQ�ZLHGHU�GLH�*RRJOH�]X�GLHVHP�.H\ZRUG�LQGH[LHUW�KDW��+RKHU�:HUW��KRKH�0LWEHZHUEHUGLFKWH��JHULQJHU�:HUW�QLHGULJH�0LWEHZHUEHUGLFKWH

Page 14: Suchmaschinenoptimierung für DaWanda-Shops

.H\ZRUG�5HFKHUFKH

68&+92/80(1��.(<:25'�3/$11(5���:(,7(5(�722/6

�������'D:DQGD�*PE+ �

%LOGTXHOOH��KWWS���JRR�JO��D$'Z(

*RRJOH�.H\ZRUG�3ODQQHU�HUODXEW�GLH�5HFKHUFKH�GHV�6XFKYROXPHQV�]X�HLQHP�JHJHEHQHQ�6XFKEHJULII���.H\ZRUG�VRZLH�GDV�LGHQWLIL]LHUHQ�YRQ�YHUZDQGWHQ�6XFKEHJULIIHQ�XQG�6\QRQ\PHQ

$OV�ZHLWHU�,QVSLUDWLRQVTXHOOH�I�U�6\QRQ\PH��N|QQHQ�DXFK�IROJHQGH�7RROV�YHUZHQGHW�ZHUGHQ�

KWWS���ZZZ�RSHQWKHVDXUXV�GH�KWWS���GH�YLRQWR�FRP��

*RRJOH�6XFKH�QDFK�

LQWLWOH�.H\ZRUG�

JLEW�GLH�$Q]DKO�DQ�'RNXPHQWHQ�ZLHGHU�GLH�*RRJOH�]X�GLHVHP�.H\ZRUG�LQGH[LHUW�KDW��+RKHU�:HUW��KRKH�0LWEHZHUEHUGLFKWH��JHULQJHU�:HUW�QLHGULJH�0LWEHZHUEHUGLFKWH

Page 15: Suchmaschinenoptimierung für DaWanda-Shops

2SWLPLHUXQJ�YRQ�'D:DQGD�6KRSVHLWHQ

%(187=(51$0(�81'�6+23%(6&+5(,%81*�,1�'(1�*22*/(�(5*(%1,66(1

�������'D:DQGD�*PE+ �

%LOGTXHOOH��KWWS���JRR�JO��D$'Z(

%HQXW]HUQDPH

��ZLUG�LQ�GHU�85/�YHUZHQGHW��ZLUG�DOV�7LWHO�GHU�6KRSVHLWH�YHUZHQGHW��NDQQ�QXU���[�JHlQGHUW�ZHUGHQ

6ROOWH�GDKHU�GHU�1DPH�GHV�/DEHOV���0DUNH�VHLQ�

6KRSEHVFKUHLEXQJ��I�U�6XFKPDVFKLQHQ��

��OLPLWLHUW�DXI�����=HLFKHQ��VROOWH�GLH�ZHVHQWOLFKHQ�.H\ZRUGV�HQWKDOWHQ

85/����%HQXW]HUQDPH

6HLWHQWLWHO����(QWKlOW�%HQXW]HUQDPH

6KRSEHVFKUHLEXQJ����OLPLWHUW�DXI�����=HLFKHQ��

Page 16: Suchmaschinenoptimierung für DaWanda-Shops

�������'D:DQGD�*PE+ �

6KRSQDPH��+��:LUG�DOV�+DXSW�EHUVFKULIW�LP�6KRS�YHUZHQGHW��6ROOWH�DOVR�GHQ�1DPHQ�GHV�/DEHOV���0DUNH�HQWKDOWHQ��.DQQ�DEHU�GDU�EHU�KLQDXV�QRFK�PLW�GHQ�UHOHYDWHQ�.H\ZRUGV�DQJHUHLFKHUW�ZHUGHQ�

6KRSEHVFKUHLEXQJ,VW�DOV�NXU]H�(LQI�KUXQJ�]X�(XUHP�/DEHO���6KRS�JHGDFKW��LQ�GHP�LKU�(XFK�XQG�(XUH�0DUNH��GHQ�+HUVWHOOXQJVSUR]HVV�RGHU�lKQOLFKHV�EHVFKUHLEHQ�N|QQW�

$XFK�KLHU�HPSILHKOW�HV�VLFK�GLH�ZLFKWLJVWHQ�.H\ZRUGV�XQWHU]XEULQJHQ

2SWLPLHUXQJ�YRQ�'D:DQGD�6KRSVHLWHQ

68&+92/80(1��.(<:25'�3/$11(5���:(,7(5(�722/6

Page 17: Suchmaschinenoptimierung für DaWanda-Shops

�������'D:DQGD�*PE+ �

3URGXNWLWHO

'HU�3URGXNWLWHO�VROOWH�GDV�ZHVHQWOLFKH�.H\ZRUG�HQWKDOWHQ�XQG�PLW�$WWULEXWHQ�YHUVHKHQ�ZHUGHQ�

9HUVXFKW�QLFKW�HXUH�3URGXNWH�DXI�6KRUW�+HDG�.H\ZRUGV�]X�RSWLPLHUHQ

3URGXNWEHVFKUHLEXQJ�

1RUPDOHUZHLVH�]LHKW�*RRJOH�GLH�HUVWHQ�����=HLFKHQ�(XUHU�3URGXNWEHVFKUHLEXQJ�]XU�'DUVWHOOXQJ�LQ�GHQ�6XFKHUJHEQLVVHQ�KHUDQ��9HUVXFKW�KLHU�SRWHQWLHOOH�6XFKEHJULIIH�XQWHU]XEULQJHQ��GLHVH�ZHUGHQ�GDQQ�JHIHWWHW�GDUJHVWHOOW

%HZHUWXQJHQ�

*RRJOH�VWHOOW�GLH�%HZHUWXQJHQ�GLH�LKU�DOV�9HUNlXIHU�VDPPHOW�LQ�GHQ�6XFKHUJHEQLVVHQ�GDU��0RWLYLHUW�(XUH�.lXIHU�3URGXFW�5HYLHZV�XQG�%HZHUWXQJHQ�DE]XJHEHQ�

2SWLPLHUXQJ�(XUHU�'D:DQGD�3URGXNWH�352'8.77,7(/��352'8.7%(6&+5(,%81*�81'�%(:(5781*(1

6HLWHQWLWHO����3URGXNWLWHO

'LH�HUVWHQ�����=HLFKHQ�DXV�GHU�3URGXNWEHVFKUHLEXQJ

%HZHUWXQJHQ�YRQ�.lXIHUQ

Page 18: Suchmaschinenoptimierung für DaWanda-Shops

$GULDQ�+HLQULFK���2QOLQH�0DUNHWLQJ����6(2����'D:DQGD

�������'D:DQGD�*PE+ �

(±0DLOVHR#GDZDQGDPDLO�FRP�

*RRJOH�KWWSV���SOXV�JRRJOH�FRP��$GULDQ+HLQULFK

;,1*KWWSV���ZZZ�[LQJ�FRP�SURILOH�$GULDQB+HLQULFK�

&217$&7

:HLWHUH�5HVVRXUFHQ�]XP�7KHPD�6(2�I�U�'D:DQGD�6KRSV��KWWS���JRR�JO�K6S%�W�

Page 19: Suchmaschinenoptimierung für DaWanda-Shops

�������'D:DQGD�*PE+

%HUOLQ���2QOLQH�0DUNHWLQJ������������

7KDQN�\RX�IRU�\RXU�DWWHQWLRQ�

Page 20: Suchmaschinenoptimierung für DaWanda-Shops

%$&.�83

�������'D:DQGD�*PE+ EODQN�SRW[ �

%$&.�83

Page 21: Suchmaschinenoptimierung für DaWanda-Shops

9(5(,1)$&+7(5�./,&.3)$'�$8)�'$:$1'$

:LH�QXW]HQ�ZLU�6XFKPDVFKLQHQ"

�������'D:DQGD�*PE+ �

%LOGTXHOOH��KWWS���JRR�JO��D$'Z(