The Power of Personalization - ÖRV · 2018-05-04 · TopSpots HM4 Test Ad Number 2 DC CERT order...

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The Power of Personalization

Transcript of The Power of Personalization - ÖRV · 2018-05-04 · TopSpots HM4 Test Ad Number 2 DC CERT order...

Page 1: The Power of Personalization - ÖRV · 2018-05-04 · TopSpots HM4 Test Ad Number 2 DC CERT order 1700 Flt 6 TEST Click Here or Type PRI 27NOV JFK OPERATED BY AMERICAN AIRLINES Activity

The Power ofPersonalization

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49%der Reisenden 18-29

45%aller Reisenden

Schwierigkeiten, das passende Angebot zu finden

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41%der Reisenden 18-29

26%aller Reisenden

Vom vorhandenenAngebot überfordert

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einzigartigeKombinationenan Extras60%

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wären bei stärkererPersonalisierung loyaler50%

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der Nutzer, die eine Aktivität auf einem Gerät beginnen, setzensie auf einem anderen fort.

40%

der Internet-Nutzer verwendenmindestens 2 unterschiedlicheGeräte pro Tag.

60%

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Ich bin einzigartig

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Genau wie alle anderen

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Aufmerksamkeitbegrenzt von menschlichen Faktoren

Informationwächst exponentiell

Wettbewerb um Aufmerksamkeitwächst exponentiell

In der Vergangenheit:Mehr Aufmerksamkeit

als Information

In der Zukunft:Mehr Information

als Aufmerksamkeit

Heute: Am Wendepunkt

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Anbieter hat Kontrolle

Nutzer hat Kontrolle

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Information ist billig

Aufmerksamkeit ist teuer

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System 1

AutomatischIntuitiv

SpontanUnbewusst

UnterschwelligEmotional

System 2

AbwägendÜberlegtBewusstDeliberativReflektierendRational

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einfach= wahr

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Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.

— Eliel Saarinen