TorchFi platform
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Transcript of TorchFi platform
Enabling brands to engage with their customers over wifi without a mobile app
A Real World Digital Engagement Solution
Market Need - Offline to Online● In-store digital engagement
over mobile
● Personalization as supported by online players
● Overcome distribution challenges of mobile apps
● Identify loyal customers when they walk into the store
Digital Engagement Over WiFiConnect to WiFi from your
phone
Log-in screen pops-up on the consumer phone
TorchFi identifies the customer
Personalized engagement enabled through browser
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In-store Digital Engagement
Customer Feedback
Personalized Offers
Digital Catalog
Loyalty Points Redemption
Android SDK or Brand’s App
SDK
● Torch SDK maps mobile app user to phone data recorded by Torch● Hyper local promotions to users within a range of 300 ft from the store. ● Customer check-in notification sent to the store manager
TorchFi Enabled Food Court
Select a restaurant from below
Restaurants offering online ordering gets listed
Steamed chicken dim sum
Recommended Soups Starter
+
₹200
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Schezwan chicken fried rice
+
₹250
_1
User can select items from one or more restaurants
Order ConfirmationChicken dim sumFrom: Beijing BitesQuantity: 2 ₹400
Chicken DosaFrom: EmpireQuantity: 1 ₹280
Chole BatoreFrom: Punjabi by natureQuantity: 1 ₹140
Coco LocoFrom: Mad Over DonutsQuantity: 2 ₹300
Confirm & Pay
Total ₹1120
Consolidated bill presented to the user
Select your payment preference
Credit/ Debit Card
5% cashback upto 200
10% cashback
Free 1GB data
User can pick from multiple payment options
Order Delivery
DM-ORION 16:45Your order at Beijing Bites is ready to be picked up
Order from: 99xxxxxxx Time: 16:35Items:Chicken Dim Sum - 2Veg Manchow Soup - 1 Ready
Order from: 99xxxxxxx Time: 16:15Items:xxxxxxxxx Ready at: 16:20
Order from: 99xxxxxxx Time: 16:25Items:xxxxxxxxxxxxxx
● Restaurant gets a real-time notification for orders placed along with customer’s phone number
● Staff clicks on ready when the food is ready to be collected
● User gets a notification over SMS● User can also check status of the order
on the captive portal
Ready
Feedback & Itemized Rating
DM-ORION 16:45Would you please give us a feedback for your meal at Orion Mall food court
FeedbackChicken dim sumFrom: Beijing Bites
Chicken DosaFrom: Empire
Chole BatoreFrom: Punjabi by nature
Coco LocoFrom: Mad Over Donuts
Feedback
Comments
Experience of ordering through mobile phone
Send
● TorchFi identifies when the user has left the food court premises and send a feedback request at real-time over SMS
● TorchFi records ratings for each dish ordered by the customer
● The averaged out rating is shown on the menu
● Food recommendation is published based on order trend data recorded by TorchFi cloud
● Comments are recorded and available as part of analytics to the support staff.
WiFi Access Use CaseSalons can provide free wifi access to the customers inside the store. This allows Salons to
collect customer data and track repeat/loyal customers when they visit the store. Torch identifies
the loyal customers and send a notification to the store manager. This could also be used to
promote products to the customers inside the store.
Enter the below details and sign in for free internet access
Name
Mobile
Get Password
Thank you for signing up <Name>. Password has been sent to your mobile <number>
Password
Sign In
Change my mobile number
Send password again
You have successfully logged in for free internet access. You have free access till HH:MM
Salon Free WiFi
Feedback & Social Media EndorsementHope to see you again soon. Please leave your valuable feedback at http://bit.ly/CsA47s
● TorchFi identifies when a customer has left the salon
● An SMS can be sent to the customer requesting for feedback regarding their experience
● Request the customer to post review on social media
● TorchFi also notifies the salon manager regarding the feedback from the customerThank you for visiting salon. Please like
our facebook page and get updates about events and offers http://bit.ly/CsA47s
Loyal Customer NotificationTorchFi is able to track repeat
visitors at the store and send a
real-time notification to the store
staff either through a mobile
application or SMS. This allows
the store staff to greet the
customer personally and
recommend them products based
on their past purchase history.
CRM
Torch Presence
Ms. Jennifer has arrived at the store. She last visited on 12th April and got a senior stylist haircut.