Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing...

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The Notebook www.brochuremanagement.com [email protected] 0861 BROCHURE/0861 2762 4873 Tourism marketing for results

Transcript of Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing...

Page 1: Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design

T h e N o t e b o o k

[email protected] BROCHURE/0861 2762 4873

T o u r i s m m a r k e t i n g f o r r e s u l t s

Page 2: Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design

T o u r i s m m a r k e t i n g

f o r r e s u l t s

Page 3: Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design

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M a n a g e d M e a s u r e d

M o n i t o r e dT a r g e t e d

E f f e c t i v e

Name:

Contact details:

Brochure Management is Africa’s largest tourism information distribution network and was established in Cape Town in 1995. Today Brochure Management is a growing network of independently owned franchises distributing tourism information to over 4,000 sites throughout Southern Africa.

Brochure Management display sites include: Airports, Tourism Information offices, Car Hires, Hotels, Game Farms, Guest Houses, B&B’s, Golf Estates, Top Tourist attractions, Restaurants, Farm Stalls, One-Stop Garages, Shopping Centres, Action and Adventure activities and many more.

Brochures as a Marketing Tool: Brochures make the sale

Brochures are a vital part of the tourism marketing mix, speaking directly to customers at the critical point where they are making the buying decision. Brochures are therefore the major influencer of visitor behaviour – even more so than digital media!

whatwe do

B r o c h u r e s m a k e t h e s a l e

Page 4: Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design

Brochure Management offers highly effective and cost-efficient advertising solutions to fit all budgets. There is flexibility to suit every budget and marketing strategy.

Brochure Management can tailor a brochure display strategy using one of our three pricing structures:

• ‘Perdisplay’siteselection:Offersclientswhowanttotailordistribution to target a very particular market. Sites are individually priced and distribution package prices will reflect the number of sites selected.

• ‘Package’:Forclientswhowishtotakelargenumberofdisplaysiteswithabroader,moregeneraldistribution.Packagepricesvary according to the grading of display sites.

• ‘Fillerpackage’:Forclientswhowishtohaveashort,sharp,broad distribution, usually for a short-term promotion or event.

pricingThe International Association of professional Brochure Distributors (IAPBD) research indicates that 53% of visitors claim that brochures are the major influencers of their plans after arrival, while only 46.54% claimed the Internet did the same.

The IAPBD research also found that 61% of visitors were influenced to some extent onwheretotravelfromabrochure,drivingawarenessoflocalattractions.Also,60%plantovisit an attraction or business as a result of picking up a brochure driving more visits for business-and83%ofleisuretravelerswouldconsideralteringtheirplansbecauseofabrochure to visit more attractions.

So brochures are highly influential at the decision-making stage in terms of driving the actual tourism product purchase.

In short, brochures form a critical part of an integrated marketing strategy and are an extremely cost-effective and highly impactful advertising solution.

How do our clients know brochures are working?

A world-class operating system ensures clients receive detailed information on the distribution, movement and replenishment of their brochures at their selected display sites.

b r o c h u r e s

f o r m a

c r i t i c a l p a r t

o f a n i n t e g r a t e d

m a r k e t i n g s t r a t e g y

Page 5: Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design

Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design and print:

• DL–abrochuremeasuring99mmX210mm

• DDL(alsocalleddoubleDL)–abrochuremeasuring198mmX210mm

• TripleDL-abrochuremeasuring297mmX210mmdesignedinthree panelsandfoldedtoDLsize

• A4–astandardpagesizemeasuring210mmX297mmA5– astandardpagesizemeasuring210mmX148mm(halfanA4size)

• Gloss–howshinythepaperisonwhichabrochureisprinteddotsper inch, the higher the number the more intense the print

• Matt–theoppositeofgloss

• Grams–thethicknessofpaper(80grepresentscopierpaper,300g represents a single brochure that will stand upright, 350g is ideal for a businesscard)

• Jpeg–aformatinwhichphotographsandgraphicdesignissavedfor easy e-mailing

printing understanding

jargonv e r y o f t e n

p r i n t i n g i s c l o u d e d i n

t e c h n o - s p e a k

Page 6: Tourism marketing for results Notebook - Brochure Management€¦ · Very often, brochure printing is clouded in techno-speak. Below are some common terms used in brochure design

Border Wild CoastAnleenLouwEastLondon

043-726 44870822003489

[email protected]

Cape CoastalDianneSidneyCityFish Hoek

021-785 34550833091371

[email protected]

Cape TownJacquesDommisse

Cape TownWestern Cape021-510 5997

082 888 [email protected]

Central South AfricaBrad Cable

PlettenbergBay083 654 9007083 654 9009

[email protected]

Eastern CapePhrosnePhillips

PortElizabethEastern Cape

041-368 9898082 783 5880

[email protected]

Garden RouteBrad and Elke Cable

PlettenbergBay083 654 9007083 654 9007

[email protected]

GautengVeronicaPereriaStrubens Valley

Gauteng011 475 1004/ 1014

071 513 [email protected]

Klein KarooArenhold Hooper

Oudtshoorn08330544130833054413

[email protected]

LimpopoLebogangLinchiwe

Polokwane0762205274

[email protected]

MpumalangaLisaKlukowWest AcresMpumalanga013 741 3069082 600 [email protected]

Natal CoastCharles OxenhamCityDurban031-26329670823734215Charles@brochuremanagement.com

Natal MidlandsFrank VincentDurbanNatal Midlands082 456 9970082 456 [email protected]

Natal South CoastAllan de RocheSouthportKwazulu-Natal039 681 3298082 773 [email protected]

North West ProvinceMichellePecheyHoneydewNorthWestProvince011 958 2416Cellphone 082 494 [email protected]

Northern CapeDeirdrevanJaarsveldWorcesterNorthern Cape023 340 4321083 233 [email protected]

OverbergDirkDeVynckOnrus RiverWesternProvince082 321 1246082 321 [email protected]

West CoastDeirdrevanJaarsveldWorcesterWest Coast023-347 8888083 233 [email protected]

WinelandsBenita CampbellWorcesterWestern Cape023-347 6477082 820 [email protected]

ZululandSandraJacksonHluhluweZululand082 653 [email protected]

North - West

Northern Cape

Free State

Eastern Cape

Western Cape

KwazuluNatal

Mpumalanga

Limpopo

Gauteng

ma pterritorial

d i s t r i b u t i n g

t o u r i s m i n f o r m a t i o n

c o u n t r y w i d e

contactNational Enquiries

0861 BROCHURE / 0861 27624873National Franchise Office - Enquiries

011 646 [email protected]