TpM2013: Michael Menzel, TrustYou : Marketing und Service-Innovation - wie TrustYou aus den online...
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WHAT WE DO AND HOW WE DO IT
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Transcript of TpM2013: Michael Menzel, TrustYou : Marketing und Service-Innovation - wie TrustYou aus den online...
WHAT WE DO AND HOW WE DO IT
“Consumers base their decisions on recommendations to a much greater extent than they do on objective features and characteristics. This is why reviews in online communities are more important than specialist sources.” ”Purchasing decisions: with help instead of alone?” (GfK, July 2013)
“The bottom line is that driving revenue and share in the hotel industry is no longer just about
competing on price. Consumers are clearly turning to user generated content to inform their
hotel purchase decisions“
Price, ratings and reviews,
HAPPINESS
BENEFIT: THE MOST RELEVANT DATA INSIGHTS
Understand your reputation
© TrustYou 2008 – 2013 // Confidential and proprietary
I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011
© TrustYou 2008 – 2013 // Confidential and proprietary
I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011
© TrustYou 2008 – 2013 // Confidential and proprietary
I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011
Je höher das Q-Label, desto höher der Score (positive Korrelation)
© TrustYou 2008 – 2013 // Confidential and proprietary
I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011
Je mehr Reviews pro Zimmer auf HolidayCheck, desto höher der Score (positive Korrelation)
© TrustYou 2008 – 2013 // Confidential and proprietary
Understand the semantics so you
can react and market your brand
Know exactly how you stack up to the
competition
Dig into the semantics and details
that drive your competition’s scores
Track your performance by
brand/region and stay ahead of trends
Drill down to identify and act on
over/under performers
Read what travelers read
prior to booking
Know what agents read prior to
booking
Be aware that reviews influence travel on a large
scale
BENEFIT: INCREASE CONVERSIONS ON YOURBRAND.COM
Scores analyzes all reviews across the web and boils them
down into one single, all-encompassing score.
Keep users on your site with
all-encompassing marketing widgets
