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Global präsent. Innovativ. Seit 25 Jahren führend bei Analyselösungen für Unternehmen.

• Nach Umsatz einer der wichtigsten Analysesoftwareanbieter.

• Niederlassungen in 44 Städten und 26 Ländern weltweit.

• Über 4.000 Kunden aus 20 Branchen.

• Umsatz im Jahr 2012: 566 Millionen US-Dollar.

• Jährliche Investitionen in F&E: >100 Millionen US-Dollar.

• Innovator für Web, Mobile und cloudbasierte Analytics

#20720996

1

Vier solide Software-Plattformen. Wir können gar nicht anders.

Mit der Mobile Platform können Unternehmen aus einer

Vielzahl von mobilen Basis-Apps codefrei eine passgenaue

Lösung zusammenstellen, die Analysen, Transaktionen und

Multimedia-Inhalte unterstützt.

Mit der Analytics Platform ermöglicht es MicroStrategy

führenden Unternehmen, enorme Datenmengen zu

analysieren und entscheidungsrelevante Erkenntnisse

unternehmensweit zu kommunizieren.

Mit der Loyalty Platform steht den Unternehmen ein

leistungsfähiges Werkzeug für zielgerichtetes

Marketing, Handel und Kundenbindung zur Verfügung,

mit dem sie ihre Wettbewerbsposition in der heutigen

mobilen Welt stärken können.

Mit der Identity Platform können Unternehmen physische

Identifikationsnachweise durch eine biometrisch

gesicherte Identität auf dem Smartphone ersetzen,

wodurch Betrug vorgebeugt und die Cybersicherheit

erhöht werden kann.

2

Führende Unternehmen vertrauen auf MicroStrategy.

4 der 5 größten Einzelhändler weltweit

8 der 10 wichtigsten Kommunikations-

und Medienunternehmen

7 der 10 wichtigsten Gesundheits- und Pharmaunternehmen

6 der 10 wichtigsten Finanzdienstleister

Einrichtungen auf Bundes-, Staats- und

regionaler Ebene

Führende CPG Unternehmen

Einzelhandel

Finanzen

Pharma

Medien

Verbrauchsgüter

Öffentliche Unternehmen

Innovative und führende

Weltunternehmen

Technologie

Sonstige Führende Marken und innovative

Unternehmen weltweit

4

Cloud oder On-Premise. Hosten Sie Ihre Lösungen direkt in

Ihrem Unternehmen oder

überlassen Sie das unserer Cloud.

Desktop oder Mobil. Schnellere und bessere

Entscheidungen. Auf dem

Desktop oder Mobil.

Big Data oder Ihre Daten. Analysieren Sie alle Ihre Daten zentral, egal aus

welcher Quelle. Von Tabellen über Hadoop bis

hin zu cloud basierten Apps wie Salesforce...

Abteilungs- oder unternehmensweit. Fangen Sie klein an und wachsen Sie mit Ihren

Herausforderungen. Voll skalierbar, solide und sicher.

Keine Kompromisse. Keine Grenzen.

Die umfassendste Analyseplattform weltweit.

So einfach wie nie zuvor.

10

Big Data

Analytics

The power to transform your

Big Data into insight

Self-Service

Analytics

Rapid-fire data

discovery

Enterprise-Grade

Business Intelligence

Produce and publish trusted

analytics to elevate performance

• Intuitive data exploration

• Fast dashboard development

• Self-service with no IT needed

• Comprehensive delivery options with

massive user scale

• Trusted system-of-record reliability

• Easy, cost-effective administration

• Access and combine data from all

sources

• Advanced and predictive analytics

• Blazing speed and performance

Web or Mobile

Comprehensive analytics suite for business

MicroStrategy Analytics Platform

On-Premises or on MicroStrategy Cloud

6


BI Market Development

8

“The 7 Styles” – Eine integrierte Plattform

REPORTING

MONITORING

Incr

easi

ng A

naly

tic S

ophi

stic

atio

n &

Use

r In

tera

ctiv

ity

Reporting

Scorecards & Dashboards

Alerting & Proactive Notification

Increasing Number & Range of Users Information Analysts • Business Managers • All Workers • Extranets • Customers

OLAP (Drill, Pivot, Slice)

Advanced Analysis (Predictive/Statistical)

All 7 Styles of Business Intelligence

ANALYSIS

Data Exploration, Visualization & Geospatial

Transaction Services

1

2

3

4

5

6

7

Business Intelligence Maturity

➢Excessive Costs for Operations

➢Isolated Applications

➢Non-Overlapping Users

➢Isolated Development Teams

➢Simple Data Access

➢Departmental-scale Operations

➢Departmental-scale Administration

➢Single Version of the Truth

➢Single User Interface

➢Coordinated Development

➢Optimized Data Access

➢FTE-efficient 24x7 Operations

➢FTE-efficient Admin at Scale

➢Conflicting Versions of the Truth

➢Multiple User Interfaces

➢Conflicting Development Teams

➢Repetitive Data Access

➢Excessive Costs for Admin

Promote Self-Service Dashboards into Production

1 Prototype or crowd

source dashboards 2 Export from Visual Insight

Map data to trusted source 3 Build information-driven

apps

From Data Discovery to Information-Driven Apps

Customized look

Personalized data

Multimedia

content

Guided workflow

Transactions

Real-time data

Integrated data

discovery

Advanced

analytics

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Mtkym6zaNnyb5M&tbnid=6od_rDQ9VXX1YM:&ved=0CAUQjRw&url=http://vintageking.com/apple-thunderbolt-display&ei=jotUUriHJqSO2AW01IHICA&bvm=bv.53760139,d.b2I&psig=AFQjCNHAguoVfearp1mz-j6rbR3a-JHCOw&ust=1381358847790119

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Mtkym6zaNnyb5M&tbnid=6od_rDQ9VXX1YM:&ved=0CAUQjRw&url=http://vintageking.com/apple-thunderbolt-display&ei=jotUUriHJqSO2AW01IHICA&bvm=bv.53760139,d.b2I&psig=AFQjCNHAguoVfearp1mz-j6rbR3a-JHCOw&ust=1381358847790119

An Information-Driven App in Action

Access and analyze all relevant data. Multimedia content. Real-time data feeds. Intelligent workflows for guided decision-making. Powerful integrated analytics. Quick access to important documents. Make a decision. Transact securely. Custom look and feel. On web or mobile.

3 2 1 Data

Publishing

Enterprise reporting and

data distribution.

Discovery

Analytics

See and understand data in

minutes. No IT needed.

Analytical

Applications

Purpose-built apps to revolutionize

business processes.

The Three Pillars of Analytics in One Unified Platform


Enterprise-Grade Foundation

Big Data

Analyze all

enterprise data.

Performance

Speed and unlimited

scalability.

24/7 Access

Web, mobile, or

desktop.

Trust

Governed data that

business can rely on.

Flexibility

Deploy on-premises

or in the cloud.

Rapidly connect

to data

Explore and

discover insights

Build quick

dashboards

Share

results

1

7

MicroStrategy Self-Service Analytics Empowers Users

Quick Data Import No SQL or Scripting

Faster access to your data

Business User Access to 1000s of Data Sources

MicroStrategy

Modeled Data

Personal or

Departmental

Cloud-

Based Data

Relational

Databases

Big Data &

Hadoop

1

8

Enterprise

Applications

SAP, Oracle e-Business,

Siebel, Peoplesoft, etc.

Oracle, SQL Server,

MySQL, Teradata,

Netezza, etc.

Salesforce.com, NetSuite.

Facebook, Eloqua, Google

Docs, etc.

Spreadsheets, Access

databases, CSV, public data

downloads, etc.

Cloudera, Hortonworks,

Amazon Elastic MapReduce,

MapR, etc.

Enterprise-certified single-

version of the truth

Effortless Mobile

One-click

mobile

sharing

Standalone Data Discovery Tools are Problematic

Big

governance

problems =

Islands of analytics

with untrusted data

x

10s to 100s of dashboards

and reports per island

You cannot run the business on bad data.

No Need to Choose Between Agility and Governance

2

1

Business Agility

Easy to get started.

100% self-service.

Highly productive for the

business analyst.

Trusted, reliable data.

All analytical styles for all

consumers of information.

No performance or

scalability limits.

Enterprise Features

OR &

Governed Data Discovery From MicroStrategy

Business users create their own analysis with Visual Insight

Business and IT Working Together

Business guy.

Needs answers fast.

MONITOR

IT guy.

Concerned about

security and

governance.

Business users create their own analysis Business guy.

Needs answers fast.


Business users create their own analysis

Business users use and share their dashboards

MONITOR

IT guy.

Concerned about

security and

governance.

Business guy.

Needs answers fast.


IT Maintains Data Governance

and gradually grow BI projects

MONITOR IDENTIFY


Dashboards used until IT certified copies are ready

IT guy.

Concerned about

security and

governance.

Business guy.

Needs answers fast.





Dashboards used until IT certified copies are ready Business guy.

Needs answers fast.

IT guy.

Concerned about

security and

governance.

MONITOR IDENTIFY PROMOTE


Business users create their own

analysis

Dashboards used until IT certified copies are ready

Business starts using certified copies




Business guy.

Needs answers fast.

IT guy.

Concerned about

security and

governance.

MONITOR IDENTIFY PROMOTE

MicroStrategy is More Powerful for IT

Monitoring

Publishing for Reuse

Functional

Controls

Data Access

Controls

Object

Access

Controls

Publish certified data sets,

metrics, or starter dashboards

Monitor business user activity

And Smarter for Business

Data Watermarking

Business users define their own access

controls over dashboards they create

(read, edit, copy, modify, etc.)

Users visually watermark data by source

to identify lineage

User-Defined

Permissions

The secret sauce

Secret Sauce – Unitary Architecture & Common Object Model

Full

Admin Support

Multi-Tenancy

Monitoring

Integration

Change Management

Full Spectrum of

Developer Tools

Architect

SDK

Web

Databases Cube Databases

Transactional Applications

Website Content

MicroStrategy Intelligence Server

iPad iPhone Browser BlackBerry

Mobile Desktop / Laptop

Office Windows

Email

Portals Android

Enterprise BI

• „Single Point of Truth“

• Einmal erstellt, überall

verwendbar

• Kosteneffiziente

Administration (beste TCO

laut Gartner 2014)

Self-Service

• Analyse von Abteilungsdaten

• Schnelle Berichtsentwicklung

• Auch ohne IT möglich

Big Data / Performance

• Verschiedene Quellsysteme

• Nutzen der

Datenbanktechnologie

• Optionale In-Memory Cube

Technologie

Enterprise BI = System of Record BI

Web | Mobile | Portale | Office

Daten aus allen Unternehmensbereichen

Dashboards Statements Visual Discovery

MicroStrategy Analytics Plattform

Reports

MicroStrategy: Enterprise BI – Self-Service – Big Data / Performance

BigInsights Elastic Map Reduce Distribution

User / Departmental

Data

Data Warehouse

Appliances

MapReduce

Databases &

NoSQL

Relational

Databases

Multidimensional

Databases

Columnar

Databases

SaaS-Based App

Data

HANA Parallel Data Warehouse Exadata

Analysis Services

Redshift

Bri

ng

All R

ele

va

nt D

ata

to

Decis

ion

Ma

ke

rs

Optimized access to your entire Big Data ecosystem as if it were a single database

No Data Left Behind

35

Führend bei Big-Data-Analysen.

Alle Daten

• Strukturiert, semistrukturiert, unstrukturiert

• Zertifiziert in allen wichtigen Hadoop-

Distributionen

• SAP HANA zertifizierte Plattform

Analysen für jeden Bedarf

• Mehr als 300 integrierte Analysefunktionen,

Data-Mining-Algorithmen und prädiktive

Analysemodelle

• R-Integration

Big-Data-Herausforderungen meistern

Laut der letzten BARC BI Survey ist das

mittlere Kundendatenvolumen von

MicroStrategy 10-mal höher als der

Durchschnitt der zehn folgenden

Anbieter.

Datenbanken Big Data

Persönlich/Abteilungsweit Cloud

Daten-verdichtung

Optimierung

Beziehungs- analyse

Vorhersagen

Benchmarking

Trend- analyse

*Quelle: The BI Survey 13, BARC

13

Mobilität für Ihr Unternehmen.

Eine Plattform speziell für Mobile-Apps.

Mit der MicroStrategy Mobile App Platform stellen Unternehmen aus einer Vielzahl von

mobilen Basis-Apps ansprechende, passgenaue native Apps her, die für diverse

Arbeitsabläufe, Transaktionen und Multimedia-Inhalte genutzt werden können.

16

Create insight! Quickly prototype

or crowd source agile dashboards

Incorporate production features:

• Custom branding

• Multimedia content

• Transactions

• Decision workflow

• Prescriptive analytics

• Real-time data

Deploy to thousands with

enterprise-grade security and

scalability. Monetize insight!

FAST, LOW-IMPEDANCE

PUBLISHING

Agile Analytics & Information Apps

Tightly coupled self-service and operational supports the full spectrum of analytics

1

2

3

41

Mobile Apps – Native, Code-free, Cross Platform

#1 Mobile Platform in the market

42

Build once and deploy anywhere leveraging the latest

native capabilities of mobile devices, gestures, alerts,

offline support, transactions, geo location etc

Logistics

Apps

Operations

Apps

Customer Facing

Apps

Data Collection

Apps

Management

Apps

Field Service

Apps

Sales

Apps

Perform your entire business process from your Web and Mobile

Modify Inventories

Update forecast

Increase Order Quantity

Receive Feedback

Email stake holders

Approve purchase orders

and more…

Turn Insight into Action

Make your Apps Actionable with Transactions

43

• Clear and concise data delivery

• Personalized to the viewer

• Subscriptions, programmatic refresh

and distribution options

• Branded, pixel-perfect experience

• Interactive capability

• Powerful mass distribution

capabilities

Reports Statements

Boardroom-Quality Reports and Professional e-Statements

Automated information distribution to a massive number of casual users. Online, offline, and printed.

44

• Send vendors a monthly scorecard

• Notify sales managers of missing forecasts

• Alert of unexpected change in sales activity

• Alert Administrator of Missing Data

Proactive Content Distribution Your core apps use alerting and thresholding. Why not embed them within your BI layer out of the box and integrated with your visualizations?

45

Seamless Navigation, Self-Service, and Governance

46

Only MicroStrategy delivers agility AND governance

Production Business Intelligence Standalone

Visual Data

Discovery Dashboards

Reports and

Statements OLAP Analysis

Advanced

Analysis

Only MicroStrategy Delivers Agility and Governance

• Common metadata for trusted single version of the truth

• Flexibility for business to quickly work with new data

Move Seamlessly between Styles

Finance

Data

HR

Data Sales

Data

Source 1 Source 3 Source 4

Public Data

Source 2

Data

Blending

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=VWW6JrKVfWYhsM&tbnid=Cz25-kT_GZzupM:&ved=0CAgQjRwwAA&url=http://www.onwravens.net/firstrobotics/2012/02/27/national-weather-service-lights-the-way/nws_logo/&ei=s-wwUor_McPZqgGAtIFA&psig=AFQjCNGJ31LLrt7jHk4uV1WatKBNP8Xkig&ust=1379024435889444

Dynamic Sourcing Push-Down Analytics In-Memory Cube

Technology

• Industry’s most powerful,

optimized multi-pass SQL

engine

• Takes advantage of database

for maximum performance

• Minimizes network traffic

between source database and

BI system

• < 2 second response time

(100x performance increase)

• Fast loading time from any

database

• Upload personal data like

spreadsheets

• Easy to manage

• Queries always hit the fastest-

available data source

• Maximizes performance and

throughput

• Minimizes overhead

Caches

Cubes

Relational Source

2

3

Optimized

Query

Streamlined

Result Set

Blazing Analytical Speed

Industry-leading performance

1

2

3

47

MICROSTRATEGY Dynamic Metadata Architecture

OTHER BI TECHNOLOGIES Embedded Metadata Architecture

1,000s of Reports

1,000s of Reports

Static SQL

SQL Access MDX Access

Dynamic MDX

Engine

Dynamic SQL

Engine

Freeform SQL

Engine

Reu

sab

le M

eta

dat

a

Mic

roSt

rate

gy

All Metadata Objects Are Assembled at Report

Execution Time

The Limited Reusable Components are Compiled into Every Report

BUT the Remaining Components Must be Designed Individually for Each Report

Report

Template

Filter

Security

Access Control

VLDB

Development Efficiency and Reuse

Requires far fewer objects to maintain

48

Life Cycle Management - Automate Object Migration

49

Automated Life Cycle Management

MicroStrategy Object Manager

Semi-Automated Life Cycle Management

Automated Change Management

Automatic dependency check management Impact Analysis Synchronized and distributed project development Automated application merger Automated version control

Semi-Automated Change Management

Automatic dependency check management Impact Analysis Synchronized and distributed project development Automated application merger Automated version control

Manual Process and Basic Tools

MicroStrategy BI Other BI Technologies

Development Testing Production

Automated Move Automated

Move

Automated Feedback

Automated Feedback

Development Testing Production

Manual Move Manual

Move

Feedback Feedback

mobile

Mobile BI with Full App Development Platform

MOBILE ANALYTICS

Multimedia Analytics

Update systems like ERP/CRM

Transactions Add videos and other content Analytics and data visualization

+ +

Build great mobile Smart Apps without the pain of native development

Beyond Mobile Dashboards

Apps for Every Customer-Facing Process

Apps for Every Internal Business Process

Logistics

Apps

Operations

Apps

B2E

Apps

Data Collection

Apps

Product

Apps

Context-Aware

Apps

Executive

Apps

53

Kurz gesagt: die umfassendste Analyselösung auf dem Markt.

Die letzte BI-Scorecard zeigt es.

“The new data blending feature in MicroStrategy Analytics Desktop will boost this enterprise solution’s

agility, and the easier-to-use, more appealing interface will up the ante in the competitive visual data

discovery market.”

- Cindi Howson, Founder, BI Scorecard

7

BI Scorecard 2013

Reprinted with permission to MicroStrategy

Legend: Excellent Good Limited Minimal/None

Weight of detailed criterion affects summary market scores. Customers are advised to apply their own importance weighting.

Specialty vendors are scored only in those segments in which they compete.

S=Scripted Demo P =Preliminary Score.

Product Capabilities (Q4 2013)

Self-Service BI

Information

Delivery

Production

Reporting

OLAP

Viewer

OLAP

Platform

Office

Integration

Admini-

stration

Archi-

tecture

Public

Cloud BI

BI

Plat

for

ms

Ease of Use Business

Query

Visual

Discovery Dashboards

Interactive

Reports

Mobile BI

SAP

Business

Objects

IBM

Cognos

Oracle BI EE

Micro

Strategy

Spe

cialt

y

QlikView - - - - - - - -

Tableau - - - - -

MicroStrategy Deutschland GmbH

Kölner Str. 263

51149 Köln

© 2014 MicroStrategy, Inc.

Telefon: 02203 107 0

Fax: 02203 107 107

[email protected]

www.microstrategy.de

Unternehmenssoftware-Plattformen...Vier solide Software-Plattformen. Wir können gar nicht anders....

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Transcript of Unternehmenssoftware-Plattformen...Vier solide Software-Plattformen. Wir können gar nicht anders....