Web-based Open Innovation · • organische Entwicklung (keine feste Vorstrukturierung) • jeder...

Web-based Open Innovation -

„What‘s Your Strategy for Creating Knowledge, Products, and Services with Online Communities ?“

Swiss KM Tool Day 2009Prof. Dr. Andrea Back, HSGwww.business20.ch

Prof. Dr. Andrea BackWeb-based Open Inno

Swiss KM Tool DayMarch 2009

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IWI-HSG / Prof. Dr. Back

Where To Find More: Your Printouts



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Roadmap for Managers

1 Open Innovation – Nothing New!

2 But Something is New !!

3 Is it Relevant for my Job and my Business?

4 Choosing the Right Strategy

5 How to Make the Right Strategy Work?

6 Let us do it! - Who Does What?



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Open Innovation – Nothing NewWhat Comes to Your Mind?



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Open Source Software and Product Development



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Roadmap






6 Who Does What?



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Something is New !! A Surprising Success StoryAnd a CEO Who „Get‘s It“



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Something is New !!

Quelle: http://edufuture.de/wp‐content/uploads/2007/05/web10_20.gif



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Die DNA des Web der nächsten Evolutionsstufe

DANN-Foto Quelle: http://commons.wikimedia.org/wiki/Category:DNA?uselang=de

Web 2.0 Principles and BestPractices (O‘Reilly Radar, 2007)



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Executives Are Paying Attention to Open Innovation



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Roadmap






6 Who Does What?



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A Plethora of Examples – What are the Strategies?

D. Seitz: Enterprise 2.0 – How to Foster Innovation by Web-based Collaboration Technology. HSG 2008 (unveröff. Arbeit im CN B20)



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Roadmap






6 Who Does What?



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A Portfolio of Strategies – „B-2.0-HSG-Cube - Beta“Let‘s First See Examples

PhysicalProduct

DigitalProduct

Value Chain Element, e.g.

IdeaGenerationDesign of

FinalProduct

BusinessModel

Forum

Wiki

Market Mech.



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IBM Innovation Jam (2008 IBM WorldJam)




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My Starbucks Ideas



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Atizo




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DRS Virus Mx3



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Prediction Markets



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Threadless



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Novell Cool Solutions



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Roadmap






6 Who Does What?



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Step 1: Explicate Individual Strategy Map Step 2: Go / No Go ?



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Different types of Innovation:Sustaining and Disruptive

Quelle: Christensen, C. M. et al. (2008): Disrupting Class. Ausschnittaus Fig. 2.1: Model of Disruptive Innovation, S. 46

Web 2.0 potentially disruptive: Products/Services and Innovative Business Models



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RoadmapOur rigorous Reasearch on Pieces of The Overall Cube:(finalized: A Method of Lead User Integration through Webbased Collaboration (NDA) – ongoing Crowd-/Mass-Collaboration Business Model in Financial Services (NDA)) - Establishing Enterprise Internal and B2B Communities)






6 Who Does What?



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Perspective A: Corporate Change ManagementPerspective B: Community & Project Management

Ensure Enablers

Avoid/Kill Critical Failure Factors

Get Constructive Forces Right

Balance Tolerance and Control of Destructive Forces

Harvest Surprise and Side Effects



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Enable The „Wiki-Way“

• offen für jeden (Ergänzen, Verändern)• inkrementell• organische Entwicklung

(keine feste Vorstrukturierung)• jeder hat ein Auge drauf

(„many eyeballs make each bug shallow“)• einfach zu benutzen (zu lernen)

aus Vortragsfolien Gastvortrag HSG von Prof. Dr. Chr. Wagner, 2008,ausführlich in: Wagner, Chr. & Majchrzak, A. (2007): Enabling Customer-CentricityUsing Wikis and the Wiki Way. Journal of Management Information Systems 23 (3), S. 17-43



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Constructive Forces (Incentives):Start-up, Quality, and Sustainability inCommunity Management / Crowdsourcing / Co-Creation



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Roadmap






6 Let‘s Do it! - Who Does What?



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Roles, Responsibilities, and Competencies:Community Strategist and Community Manager

http://minnov8.com/2008/11/30/rise-of-the-community-manager/

Measuring Success:Scorecard & Targets



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Stay Tuned: Visit me at www.business20.ch – RSS me



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TAKE A LOOK AT THESE TWO:- WWW.BUSINESS20.CH- WWW.WISSENSCARNIVAL.NET

http://www.business20.ch/



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Open Gardens Blog (Ajit Jaokar, 2009) aboutWikipedia Reputation Engine

Web-based Open Innovation · • organische Entwicklung (keine feste Vorstrukturierung) • jeder...

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