Webinar: Recruiting mal anders? Nutzen Sie Ihren Talent Brand - So geht's.

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Live-Webinar Mehr Kandidaten durch einen starken Talent Brand So geht’s. #HiretoWin 45 Minuten

Transcript of Webinar: Recruiting mal anders? Nutzen Sie Ihren Talent Brand - So geht's.

Live-Webinar

Mehr Kandidaten durch einen starken Talent Brand –

So geht’s.

#HiretoWin

45 Minuten

Marius Förster

Account Executive D-A-CH

LinkedIn D-A-CH

[email protected]

Die Vortragenden

(45 Minuten)

Carolin Fischer

Employer Branding & HR Communications

Boehringer Ingelheim

[email protected]

Frank Kirchberger

Candidate Relationship Manager

Boehringer Ingelheim

[email protected]

Philipp Muehlenkord

Enterprise Marketing D-A-CH

LinkedIn D-A-CH

[email protected]

Agenda

LinkedIn Updates

How to strenghten your Talent

Brand

Employer Brand vs. Talent Brand

@ Boehringer Ingelheim

365M+ registered members

LinkedIn: A global pool of talent

DACH

6M+

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Three core components work together to drive recruiting

effectiveness

Proactive

Sourcing

Automated

Engagement

Strategic Sourcing

and Pipelining

Metrics and

Analytics

Personalized

Job Targeting

Talent Brand

Development

5

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Effective ways to strengthen your Talent Brand

Proactive

Sourcing

Automated

Engagement

Strategic Sourcing

and Pipelining

Metrics and

Analytics

Personalized

Job Targeting

Talent Brand

Development

6

Goals of your LinkedIn Careers Page

How to bring your Employer Brand to life

Excite candidates about what’s happening at your company

Increase awareness of hiring at your company

Evangelize your company culture

Increase likelihood of candidate action

Put your employees on the stage!

A small group of

people drive big

results

Your employees’

social networks are over

10x larger than your

company’s followers*.

While only

2% of employees share your

company’s social content,

they’re responsible for

20% of your overall

social engagement*.

* Source: LinkedIn Data

** Source: Edelman Trust Barometer

Best in class example: Boehringer Ingelheim

9

Your employees‘ network

10

>25,000

Employees

Build

Before you start asking employees to create and share content,

take a step back to identify the right people to work with you.

Educate

Time to convince people to share content across social media.

Educate your employees using any of these 5 methods.

Explain the benefits „Be known as an expert“

„Impact our business“

Provide Social Media Guidelines

Training Sessions

Think like a Marketer

Hit the Road

Every 6 pieces of content a LinkedIn

member shares, it influences…

6

3

1

6

2

Job views

Company page views

Company page follower

Profile views

New connections

LinkedIn

Elevate

Empower

Now that your employees are signed up to share content, how

do you inspire them to start and continue?

Measure

Congrats! Your employees are actively sharing content across

social media!

Ensure your talent brand and employees are successful with

these measurement tips and tricks.

Put a Hashtag On It

#rot4 (Otto Group)

#proudtobeoracle #Adobelife

#dreamjob #LifeatHP

#iwork4dell

Employees

Posts

Reach

Boehringer Ingelheim 2015

Who We Are

“For 130 years, Boehringer Ingelheim

has been a successful family-owned

business.”

Headquarters:

Ingelheim am

Rhein, Germany

Employees

worldwide: more

than 47,700

Sales in 2014:

€13.3 billion

Founded:

1885

One of the world’s 20 leading

pharmaceutical companies

Products:

Prescription medicines, consumer health

care, animal health, biopharmaceuticals

Speakers

Carolin Fischer – CoE Talent Acquisition Boehringer Ingelheim

Frank Kirchberger– Recruiter Boehringer Ingelheim

Boehringer Ingelheim 2015

Employer Brand vs. Talent Brand

Aware or unaware – every talent has to answer the question: which

employer to choose in the almost unmanageable jungle of offers.

A differentiating global employer brand promise is decisive.

A brand is developed over a long period of time and through many diverse brand impressions and

contacts.

Humans follow strong brand signals as strong brands offer not only orientation but also reassurance for

making the right decision.

This affects not only brand trust but also decision behavior and brand loyalty.

With a strong global employer brand you make a long-term contribution to the company‘s success by

attracting and retaining the right potentials.

By systematically building a strong employer brand with clear and distinct key messages for the

communication to specific target groups.

You cannot only increase your brand awareness and brand image, but also harness further

positive effects (higher employee commitment or higher public goodwill)

Boehringer Ingelheim 2015

Boehringer Ingelheim 2015

The way from employer brand to talent brand

Aware or unaware – every talent has to answer the question: which

employer to choose in the almost unmanageable jungle of offers.

Develop and role out employer brand on various touch points

Create employer brand profile on LinkedIn

Develop a content strategy with value added content

Develop social media guidelines for different target groups

Use LinkedIn :

To promote your developed content

To promote vacant jobs

To position your company / employee as thought leaders

To get in touch and connect with talents

To strengthen and highlight your employer brand

To track metrics / success (likes, shares, comments, engagement, followers, talent brand index)

Boehringer Ingelheim 2015

Boehringer Ingelheim 2015

Classic recruiting vs. social recruiting

Changing demands and requirement change the role of the recruiter-

recruiter 1.0 vs. recruiter 2.0

Integration of social recruiting in classic recruiting approach –

LinkedIn as the channel of choice

Steps

Analyze needs and define the right channel

LinkedIn offers a holistic and global approach

Define skillsets and redesign the role of the recruiter

Onboarding

external training sessions (e.g. LinkedIn webinars)

internal workshops on social media and recruiting

(lead by internal social recruiting experts) in order to onboard your recruiters

Create or update social media guidelines – develop target group specific

“user manual” for internal use to support recruiters

Boehringer Ingelheim 2015

TALENT SOLUTIONS

Ressourcen Weitere interessante Leitfäden für Recruiter und

Personalverantwortliche

- Mobile Recruiting Leitfaden – Alles für einen

gelungenen Start in die mobile

Personalbeschaffung

http://bit.ly/mobile-leitfaden

- 6 Schritter für den Aufbau Ihrer Recruiter-Marke

http://bit.ly/6-schritte-recruiterbrand

Besuchen Sie uns auf de.talent.linkedin.com

und lernen Sie mehr über die LinkedIn Lösungen für

die Personalbeschaffung mit weiteren Rezensionen,

Fallstudien und Aufzeichnungen von Webinaren.

Treten Sie gerne direkt mit uns in Kontakt. Ein Experte

für die Lösungen der Personalbeschaffung auf LinkedIn

wird Sie innerhalb von 1-2 Tagen kontaktieren:

http://bit.ly/RecruiterKontaktLNKD