Wiederkehrende Erwartungen an neue Medien (2012)

27
-DQ)HOL[ 6FKUDSH :LHGHUNHKUHQGH (UZDUWXQJHQ 9LVLRQHQ 3URJQRVHQ XQG 0\WKHQ XP QHXH 0HGLHQ VHLW I U 0HGLHQWHFKQLN XQG ZLUWVFKDIW

description

Das Ende der klassischen Massenmedien, die zunehmende Auflösung der Rollenverteilung zwischen Konsumenten und Produzenten und nicht zuletzt eine Demokratisierung gesellschaftlicher Entscheidungsprozesse: Die Erwartungen, die mit den erweiterten Informations- und Kommunikationsmöglichkeiten im Internet verknüpft werden, sind nach wie vor hoch. Entsprechende Zukunftshorizonte sind allerdings nicht erst mit dem Web (2.0) entstanden, sondern zirkulieren seit über 40 Jahren in der allgemeinen Öffentlichkeit sowie im sozialwissenschaftlichen Diskurs. Der vorliegende Text gibt einen Überblick zu verbreiteten Erwartungen, die seit den 1970er-Jahren an neue Medien (‚Bildkassette‘, Bildschirmtext, Kabelfernsehen, frühes World Wide Web, Social Media im ‚Web 2.0‘) geknüpft werden, und kontrastiert diese mit den jeweils empirisch beobachtbaren Entwicklungen. Daran anknüpfend wird die Frage diskutiert, weshalb in medialen Innovationsprozessen immer wieder radikale Veränderungshypothesen Verbreitung erfahren, obwohl sich vorangegangene ähnliche Vorhersagen in den meisten Fällen als übersteigert kennzeichnen lassen.

Transcript of Wiederkehrende Erwartungen an neue Medien (2012)

Page 1: Wiederkehrende Erwartungen an neue Medien (2012)

-DQ�)HOL[�6FKUDSH�

:LHGHUNHKUHQGH�(UZDUWXQJHQ�

9LVLRQHQ�� 3URJQRVHQ�XQG�0\WKHQ�XP�QHXH�0HGLHQ�VHLW������

I�U�0HGLHQWHFKQLN�XQG��ZLUWVFKDIW�

Page 2: Wiederkehrende Erwartungen an neue Medien (2012)

-��)��6FKUDSH��:LHGHUNHKUHQGH�(UZDUWXQJHQ�

Bibliografische Information der Deutseben Nationalbibliothek 'LH�'HXWVFKH�1DWLRQDOELEOLRWKHN�YHU]HLFKQHW�GLHVH�3XEOLNDWLRQ�LQ�GHU�'HXW�VFKHQ�1DWLRQDOELEOLRJUDILH��GHWDLOOLHUWH�ELEOLRJUDILVFKH�'DWHQ�VLQG�LP�,QWHUQHW�XQWHU�KWWS���ZZZ�G�QE�GH�DEUXIEDU��

� 9HUODJ�:HUQHU�+�OVEXVHK��%RL]HQEXUJ�������

9�:� /���9HUODJ�:HPHU�+�OVEXVFK�,� ,�)DFKYHUODJ�I�U�0HGLHQWHFKQLN�XQG�āZLUWVFKDIW�

ZZZ��YZK�YHUODJ�GH�

(LQIDFKH�1XW]XQJVUHFKWH�OLHJHQ�EHLP�9HUODJ�:HPHU�+�OVEXVFK��%RL]HQEXUJ��(LQH�ZHLWHUH�9HUZHUWXQJ�LP�6LQQH�GHV�8UKHEHUUHFKWVJHVHW]HV�LVW�QXU�PLW�=XVWLPPXQJ�GHV�$XWRUV�P|JOLFK��

0DUNHQHUOGlUXQJ��'LH�LQ�GLHVHP�:HUN�ZLHGHUJHJHEHQHQ�*HEUDXFKVQDPHQ��+DQGHOVQDPHQ��:DUHQ]HLFKHQ�XVZ��N|QQHQ�DXFK�RKQH�EHVRQGHUH�.HQQ]HLFK�QXQJ�JHVFK�W]WH�0DUNHQ�VHLQ�XQG�DOV�VROFKH�GHQ�JHVHW]OLFKHQ�%HVWLPPXQJHQ�XQWHUOLHJHQ��

� HUZHLWHUWH�)DVVXQJ�GHV�%HLWUDJV��:LHGHUNHKUHQGH�(UZDUWXQJHQ�DQ�LQWHUDNWLYH�0HGLHQ���ZZZ�PHGLDOHNRQWUROOH�GH��$SULO������

/HNWRUDW�XQG�6DW]��:HPHU�%LOOVEXVFK�8PVFKODJ��GHVLJQ�RI�PHGLD��/�FKRZ�'UXFN�XQG�%LQGXQJ��.XQVWKDXV�6FKZDQKHLGH�

3ULQWHG�LQ�*HUPDQ\�

,6%1��������������������

,QKDOWVYHU]HLFKQLV�

�� (LQOHLWXQJ� ��

�� %LOGNDVVHWWH��%W[�XQG�.DEHOIHUQVHKHQ� 9

�� 'DV�IU�KH�:RUOG�:LGH�:HE� ������� 9LVLRQHQ�XQG�(UZDUWXQJHQ� ���

���� 2QOLQH�1XW]XQJ�XP������ ���

�� 6RFLDO�0HGLD�LP��:HE����� ������� 9LVLRQHQ�XQG�(UZDUWXQJHQ� ���

���� %LVODQJ�EHREDFKWEDUH�1XW]XQJ� ���

5 :LHGHUNHKUHQGH�(UZDUWXQJHQ� ���

/LWHUDWXU� ���

5HJLVWHU� 55

Page 3: Wiederkehrende Erwartungen an neue Medien (2012)

�� (LQ�,HLWXQJ�

��'DV�0RUJHQ�LVW�VFKRQ�LP�+HXWH�YRUKDQGHQ���-X� *.������� ���� VHL�HV�LQ�)RUP�YRQ�3URSKHWLHQ�RGHU�:HLVVDJXQJHQ��GLH�EHUHLWV�IU�KHQ�*HVHOOVFKDI�WHQ�GDEHL� KHOIHQ�VROOWHQ�� LKUH�8PZHOW�NRQWUROOLHUEDUHU�]X�PDFKHQ��(/O$6�����,��� ������ RGHU�DOV� ��NULWLVFKH� XQG� V\VWHPDWLVFKH� %HVFKlIWLJXQJ�PLW� GHU�=XNXQIW���)/(&+7+(,0� ������ �����ZLH�VLH�VLFK�VHLW�GHQ� ����HU�-DKUHQ�LQ�GHQ� ,QGXVWULHQDWLRQHQ�HWDEOLHUW�KDW�� 2KQH�2ULHQWLHUXQJ�DQ�GHU�9HUJDQJHQ�KHLW� (Identität) XQG� =XNXQIW� (Kontingenz) N|QQHQ� ZHGHU�%HZXVVWVHLQV�QRFK�.RPPXQLNDWLRQVV\VWHPH� RSHULHUHQ�� RKQH�(UZDUWXQJHQ�N|QQHQ�2U�JDQLVDWLRQHQ�NHLQH�(QWVFKHLGXQJHQ�WUHIIHQ��/8+0$11� ������������8QG�GD�VLFK�VHLW�JXW�YLHU�-DKU]HKQWHQ� GHU� (LQGUXFN�JHZLQQHQ�OlVVW�� GDVV� GLH�*H�VHOOVFKDIW�LQ�HLQHP�LPPHU�UDVFKHUHQ�7DNW�YRQ�NRPPXQLNDWLRQVWHFKQLVFKHQ�,QQRYDWLRQHQ��EHUUROOW�ZLUG�� VFKHLQW� LQ�GLHVHP�%HUHLFK�GHU�%HGDUI�DQ�$X�JXUHQ� XQHUVFK|SIOLFK� ]X� VHLQ�� 1LFKW� HUVW� VHLW� GHU� (WDEOLHUXQJ� GHV� :HE�ZHUGHQ�UHJHOPl�LJ�DSRORJHWLVFKH�XQG�DSRNDO\SWLVFKH�(UZDUWXQJHQ�IRUPX�OLHUW�� GLH� QHXHQ� �LQWHUDNWLYHQ�� 0HGLHQ� UDGLNDOH� (IIHNWH� LQ� QDKH]X� DOOHQ�JHVHOOVFKDIWOLHEHQ�%HUHLFKHQ�]XVFKUHLEHQ��YJO�� VFKRQ��%$*'7.,$1� �������

$XIJUXQG�GHU�'LYHUVLWlW�DQ�LQHLQDQGHU�ZLUNHQGHQ�9DULDEOHQ�EOHLEHQ�GLH�ODQJIULVWLJHQ�5�FNZLUNXQJHQ� PHGLDOHU� 1HXHUXQJHQ� LQGHV� WURW]� DOOHU� %H�P�KXQJHQ�NDXP�WD[LHUEDU��DXFK�ZHQQ�VLFK� DXV�GHU�9LHO]DKO�DQ�(UZDUWXQ�JHQ� HLQGUXFNVYROOH� �=XIDOOVWUHIIHU�� �7211(0$&+(5� ������ KHUDXVILOWHUQ�ODVVHQ��ZLH�HWZD�HLQH�9RUKHUVDJH�DXV�GHP�-DKU�������GDVV�ELQQHQ� ,����-DK�UHQ��MHGHUPDQQ�VHLQ�HLJHQHV�7DVFKHQWHOHSKRQ�KDEHQ�>ZLUG@��GXUFK�ZHOFKHV�HU�VLFK��PLW�ZHP�HU�ZLOO�� ZLUG�YHUELQGHQ� N|QQHQ��HLQHUOHL��ZR�HU�DXFK� LVW�������@�� �%5(0(5� ������ ����� 9RU� GLHVHP�+LQWHUJUXQG� JUHLIHQ� GLH� PHLVWHQ�SURIHVVLRQHOOHQ� 3URJQRVHQ� VHLW� GHQ� ����HU�-DKUHQ� ]ZDU� ]XQHKPHQG� DXI�DXVJHIHLOWH�0HWKRGHQVHWV�]XU�FN��XP�GLH�*HIDKU�GHU�%HOLHELJNHLO�]X�PLQL�PLHUHQ��1LFKWVGHVWRWURW]�ZXUGHQ�GLH�JHVHOOVFKDIWOLFKHQ�(IIHNWH�QHXHU�0H�GLHQ�LQ�GHQ� OHW]WHQ����-DKUHQ� LP� |IIHQWOLFKHQ� XQG�LP�VR]LDOZLVVHQVFKDIW�OLHKHQ�'LVNXUV� LQ� YLHOHQ� )lOOHQ� �EHUVFKlW]W�� ZLH� VLFK� VFKRQ� DQEDQG� GHU�9RUKHUVDJHQ�]X�9LGHRUHNRUGHU��Bildschirmtext XQG� .DEHOIHUQVHKHQ�� DEHU�DXFK�PLW�%OLFN�DXI�GLH�9LVLRQHQ�XP�GDV�IU�KH�:RUOG�:LGH�:HE�VRZLH�GDV���:�FE�����]HLJHQ�OlVVW��

Page 4: Wiederkehrende Erwartungen an neue Medien (2012)

�� (LQOHLWXQJ�

'LH�IROJHQGHQ� .DSLWHO� JHEHQ�HLQHQ�hEHUEOLFN�]X� GHQ�YHUEUHLWHWHQ� (U�ZDUWXQJHQ� XP� GLH� JHQDQQWHQ� PHGLDOHQ� 1HXHUXQJHQ� XQG� NRQWUDVWLHUHQ�GLHVH�PLW�GHQ�MHZHLOV�YHUO8JEDUHQ�HPSLULVFKHQ�'DWHQ�]X�GHQ�1XW]XQJVSUl�IHUHQ]HQ� GHU� GHXWVFKHQ� %HY|ONHUXQJ�� ZHOFKH� ]ZDU� NHLQH� GLIIHUHQ]LHUWH�$XVNXQIW� �EHU� GLH� 7UDQVIRUPDWLRQVSUR]HVVH� LQ� HLQ]HOQHQ� JHVHOOVFKDIWOL�FKHQ�7HLOEHUHLFKHQ� RGHU�0LOLHXV� JHEHQ�N|QQHQ�� DEHU�GXUFKDXV� DQ]HLJHQ��LQZLHZHLW� XQG� ]X� ZHOFKHQ� =ZHFNHQ� GLH� QHXHQ� .RPPXQLNDWLRQV� XQG�,QIRUPDWLRQVP|JOLFKNHLWHQ� übergreifend JHQXW]W�ZHUGHQ�� 'DUDQ� DQNQ�S�IHQG�ZLUG�PLW�%OLFN�DXI�GUHL�ZLHGHUNHKUHQGH�(UZDUWXQJHQ�DQ�QHXH�0HGLHQ��%FGHXWXQJVYHUOXVW�GHU�0DVVHQPHGLHQ��3DUWL]LSDWLRQ�XQG�3URGXVDJH��'H�PRNUDWLVLHUXQJ�� GLH� )UDJH� GLVNXWLHUW�� DXV� ZHOFKHQ� *U�QGHQ� LQ� PHGLDOHQ�,QQRYDWLRQVSUR]HVVHQ�LPPHU�ZLHGHU�UDGLNDOH�XQG�DOOXPIDVVHQGH�9HUlQGH�UXQJVK\SRWKHVHQ� IRUPXOLHUW� ZHUGHQ�� REZRKO� VLFK� lKQOLFK� DXVJHULFKWHWH�IU�KHUH� 9RUKHUVDJHQ� ]XPHLVW� DOV� HUUDWLVFK� RGHU� ]XPLQGHVW� �EHUVWHLJHUW�NHQQ]HLFKQHQ� ODVVHQ��

�� %LOGNDVVHWWH�� %W[�XQG�.DEHOIHUQVHKHQ�

'LH�Zeit EHULFKWHWH� ������EHU�HLQ� QFXFV� DXGLRYLVXHOOHV�3URGXNW� GDV� DOV�� ��JOHLFKEHUHFKWLJWHV� RGHU� �EHUOHJHQHV� 0HGLXP� QHEHQ� %XFK�� 6FKDOOSODWWH��

7RQEDQG��)HUQVHKHQ�XQG�+|UIXQN�WUHWHQ���VHLQHQ�1XW]HUQ�8QDEKlQJLJNHLW�YRQ� PDVVHQPHGLDOHQ� 3URJUDPPHQ� HUP|JOLFKHQ� XQG� ELV� (QGH� GHV� -DKU�]HKQWV�HLQH�lKQOLFKH�$N]HSWDQ]�ZLH�GHU�3ODWWHQVSLHOHU�HUUHLFKW�KDEHQ�VROO�WH�� GLH� �%LOGNDVVHWOF�� �=,00(5� ������ ����E���� 'HU�Spiegel �������� ������EHREDFKWHWH�LP�VFOEHQ�-DKU�� GDVV��GLH�%UDQFKH� >�����@� DXIJHVFKUHFNW�YRQ�GHU�9RUVWHOOXQJ�>VHL@��ZHOFKH�9�FUEUHLWXQJVP|JOLFKNHLWHQ�GLHVHV�QHXH�0HGLXP�ELHWHQ� >�����@� N|QQWH��� OLH�� +2,0$5� 921� 'O7)85777� �EHU� XQLYHUVLWlUH� %LO�GXQJVSURJUDPPH�YLD�9LGHRNDVVHWWH�VSHNXOLHUHQ�XQG�YHUPXWHWH�PLW�5�FN�JULII�DXI�(1=(16'(5*(5� ������� VRZLH� HLQHP�IU�KHQ� 6HLWHQEOLFN�DXI�GDV�.DEHOIHUQVHKHQ�� GDVV�GDV� QHXH��.RPPXQLNDWLRQVV\VWHP�>�����@�HLQHU�KLHUDU�FKLVFK�YHUIDVVWHQ�� LPPHU�QRFK� LQ� GHQ�QLFKW�XPNHKUEDUHQ�%HJULIIHQ� �6HQ�GHU� XQG� �(PSIDQJFU�GHQNHQGHQ�*HVHOOVFKDIW� OlQJVW�YRUDXV��VHL��%$80�*$57� �������

'LH� Prognos AG HUZDUWHWH� GHUZHLO� ������ GDVV� VLFK� HLQ� +HLPYLGHR�PDUNW� HUVW� LQ� GHQ� EHJLQQHQGHQ� O���HU�-DKUHQ� HQWZLFNHOQ� ZHUGH�� XQG�VSUDFK� GDEHL� QLFKW� GHU� VHOEVW� EHVSLHOEDUHQ� 9LGHRNDVVHWWH�� VRQGHUQ� GHU�UHLQ� SDVVLY� UF]LSLHUEDUHQ� %LOGSODWWH� GDV� JU|�WH� 0DUNWSRWHQ]LDO� ]X��7211(0$&+(5�������� $XV�KHXWLJHU�6LHEW�JLQJHQ�GLHVH�3URJQRVHQ�LQ�GLH�ULFKWLJH�5LFKWXQJ�� EH]RJHQ�DXI�GDV�-DKU� �����DEHU�ZDUHQ�VLH�IHKOJHOHLWHW��6WDWW� GHU� DQYLVLHUWHQ� �������� 9LGHRUHNRUGHU� (Prognos ������ ZXUGHQ� LQ�'HXWVFKODQG�ELV� �����QXU�JXW���������*HUlWH�YHUNDXIW�XQG�VWDWW�GHU�YRU�KHUJHVDJWHQ� ���� 0LR�� DEJHVHW]WHQ� %LOGSODWWHQ� ZDUHQ� Television Discs (TED) PLW�PHFKDQLVFKHU�$EWDVWXQJ�QLFKW�PHKU�DXI�GHP�0DUNW�YRUKDQGHQ�(Spiege/!980). 'LH�%LOGSODWWH��GLH�DOV�RSWLVFKH�Laservision E]Z��Laserdisc ����FP�'XUFKPHVVHU��HLQLJH�-DKUH�VSlWHU�HUQHXW�HLQJHI�KUW�ZXUGH��NRQQWH�VLHE�DXIJUXQG�GHU�KRKHQ�*HUlWH� XQG�3ODWWHQSUHLVH�]XQlFKVW�QLFKW�HWDEOLH�UHQ�� 'HU�9LGHRUHNRUGHU� KLQJHJHQ�ZXUGH� ]XQHKPHQG� ]X� HLQHP�VHOEVWYHU�VWlQGOLFKHQ� %HVWDQGWHLO� GHV� :RKQ]LPPHUV�� DXFK� ZHLO� GDV� 9+6�6\VWHP�QDFK� MDKUHODQJHQ� )RUPDWNULHJHQ� GLH� 0DUNWIOLKUHUVFKDIW� HUODQJHQ� NRQQWH��:lKUHQG������UXQG� ,�3UR]HQW�GHU�GHXWVFKHQ�+DXVKDOWH��EHU�HLQHQ�9LGHR�

Page 5: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� %LOGNDVVHWWH��%W[�X�QG�.DEHOIHUQVHKHQ�

�����UXQG����3UR�UFNRUGHU�YHUI�JWHQ��ZDUHQ�HV� �����FD����� 3UR]HQW�XQG�]HQW��9$1�(,0(5(1,5,''(5�������������=X�HLQHP�DQGH�OHJHQHR�0HGLXP�� GDV� VHLQHQ�1XW]HUQ�HLQH�JUXQGOHJHQG�YRQ�PDVVHQPHGLDOHQ�6HQGHDQVWD-WHQ�HUP|JOLFKW�RGHU�GL�]ZLVFKHQ� .RQVXPHQWHQ� XQG� 3URGX]HQWHQ� DXIJHKURFK�

UHQ�.DQlOHQ��EHU�H� 8QDEKlQJLJNHLW�H�5ROOHQYHUWHLOXQJ�HQ� KlWWH�� LVW� GLH�

�%LOGNDVVFWWF�DOOHUGLQJV�QLH�JHZRUGHQ��H��JU|�WH�OQIRQQD�'HU�Bildschirmtext (Btx) VROOWH�DE������ZLHGHUXP�GL�

WLRQVUHYROXWLRQ� VHLW�GHU�(UILQGXQJ� GHV� %XFKGUXFNV�� VR�YRQ�'UXFN�E]Z��3DSLHU�HLQOlXWHQ��6SLHJH�����E�� ������WHQ�%�UJHU�� HLQH� LGHDOH� 0|JOLFKNHLW� ELHWHQ�� XP� �DQ�6FKHLGXQJHQ� XQPLWWHOEDU� WHLO]XQHKPHQ�� �+$()1(5� ����(LQGUXFN�QLFKW�ZHQLJHU�%HREDFKWHU�]X�HLQHU�EHGHXWVDP�GLH� NODVVLVFKHQ�0DVVHQPHGLHQ� ZHUGHQ� �48$1'(/LI211�NULWLVFK��5$7=.(� �������$QJHVLFKWV�VROFKHU�+\SHUEHOQ�YHUZXQGHUOLFK��GDVV�VLFK�IDVW�DOOH�JUR�HQ�PDVVHQPHGLDOH�KDOWHQ�DQ� GHQ� %W[�)HOGYHUVXFKHQ�GHU�IU�KHQ� ����HU�-DKU�PDO� HLQH� YRQ� GHU�Deutschen Bundespost LQ� $XIWUDJ� J�FKXQJ�I�U� �����PLW� ��0LR��XQG� I�U� �����PLW�ZHLW��EHU���UHFKQHWH�^.g1,*6LO$86(1� �������(LQH�XQDEKlQJLJH�ZLV�JOHLWVWXGLH�JLQJ�]ZDU�YRQ�HLQHU�ZHQLJHU�VWHLOHQ�'LIIXVLR�DEHU�GLH�$QVLFKW��GDVV�Btx DXI�ODQJH�6LFKW�]X�HLQHP�0DV�

ZLH� GHQ�$EVFKLHG�IOLU�GHQ��LQIRUPLHU�ZHVHQWOLFKHQ� (QW���� ����� XQG� QDFK�HQ�.RQNXUUHQ]�IOLU�(0$&,,(5� ������

HUVFKHLQW�HV�NDXP�Q�$QELHWHU�PLW�,Q�H� EHWHLOLJWHQ��]X�HJHEHQH� 8QWHUVX�0LR��%W[�1XW]HP�VHQVFKDIWOLHKH�%H�QVNXUYH�DXV��WHLOWH�VHQGLHQVW�DYDQFLH�

UHQZ�UGH��6((7=(1�HW�DO�� ������I5200��������

d -Seiten in der Tabelle 1: Entwicklung Btx-Anschlüsse, -Anbieter un BRD (gerundet)

��;�� ���[V� �����

$QVFKO8VVH� ������� ������� ��������� ��������

Q�D�� ����������3URJQRVH�Deutsche Post �������� ���������������� �$QELHWHU� ������ ������ ������� ������6HLWHQ� �������� �������� ��������� ��������

erwoche �����4XHOOHQ��%5(,2,,/�����������.|1,*6+$86(1� ������ �Comput

HLOLFK�VFKQHOO��GDVV�HQ�%LOGVFKLUPPF�

1DFK�VHLQHU�0DUNWHLQIWLKUXQJ�DE� �����]HLJWH�VLFK�IU�VLFK�GDV� ,QWHUHVVH� GHU�.RQVXPHQWHQ� DQ� GHP� LQWHUDNWLY�

����������

�� %LOGNDVVHWWH��%W[�XQG�.DEHOIHUQVHKHQ� ���

GLXUQ� MHQVHLWV� HLQHU� WHFKQLNDWLPHQ� *UXSSH� DQ� IU�KHQ� 1XW]HUQ� LQ� HQJHQ�*UHQ]HQ�KLHOW� �7DE�� ����� �����ZXUGHQ�HUVW��������%W[�$QVFKO�VVH�JH]lKOW��REZRKO� GDV� 6SHNWUXP�DQ� ,QKDOWHQ� PLW� �EHU� HLQHU� KDOEHQ� 0LOOLRQHQ�Btx-6HLWHQ�YRQ������$QELHWHUQ�GXUFKDXV�PLW�GHP�GHXWVFKVSUDFKLJHQ�$QJHERW�LP�IU�KHQ�:HE�YHUJOHLFKEDU�ZDU��XQG�DXFK�ELV������NRQQWH�VLFK�GLH�7HLO�QHKPHU]DKOOHGLJOLFK�DXI�FD����������VWHLJHUQ�� (QWJHJHQ�GHU�9RUVWHOOXQJ��GDVV�GHU��%LOGVFKLUPWH[W�>�����@� HLQH�PLW�GHP�)HUQVHKHQ�YHUJOHLFKEDUH�$XV�EUHLWXQJ�� HUUHLFKHQ�Z�UGH� �.8/32.� ������ ���� NRQQWH� VLHE� Btx DOOHQIDOOV�DXI�JHVFKlIWOLFKHU�XQG�DGPLQLVWUDWLYHU�(EHQH�ELV� ]X�HLQHP�JHZLVVHQ�*UDG�HWDEOLHUHQ�� (LQH�0LOOLRQHQ�1XW]HU�HUUHLFKWH�Btx HUVW� ����� DOV�%HVWDQGWHLO�GHV� ����� QHX� ODQFLHUWHQ� 7UlJHUGLHQVWHV� Datex-J, GHU� ZLHGHUXP� ����� LQ�T-Online DXIJLQJ�� 'HU�XUVSU�QJOLFKH�Btx-Dienst ZXUGH�(QGH� ����� DEJH�VFKDOWHW��

'HU�%W[�+DFN�GHV�&KDRV�&RPSXWHU�&OXEV�1HEHQ� GHQ� JHQDQQWHQ�8QZlJEDUNFLWHQ� VRUJWH� GHU� HUVWH� �+DFNHUVNDQGDO� GHU�%5'� ILLU�ZHLWHUH�$N]HSWDQ]VFKZLHULJNHLWHQ�� �*XWHQ�$EHQG�� OLHEH�=XVFKDXHU��'HU�3RVWPLQLVWHU�ZLUG�HV�QLFKW�JHUQH�K|UHQ��DEHU�GDV�%LOGVFKLUPWH[WV\VWHP�GHU�%XQGHVSRVW� LVW� QLFKW� HLQEUXFKVLFKHU��� 0LW� GLHVHQ� :RUWHQ� EHJDQQ� GDV� ZDF Heute Journal DP�����1RYHPEHU�������

:$8�+2//$1'�XQG�67())(1�:F51(5<��0LWEHJU�QGHU�GHV�Chaos Compu-ter Clubs, JHODQJWHQ�GXUFK� HLQHQ� 6RIWZDUHIHKOHU�E]Z�� HLQHQ�JH]LHOWHQ�'DWHQ��EHUODXI� LP� %W[�6\VWHP� DQ� GLH� =XJDQJVNHQQXQJ� HLQHV� Btx-Accounts GHU�Hamburger Sparkasse (Haspa). 8P�DXI�GLH�]XYRU�VFKRQ�PHKUIDFK�KHUDXVJH�VWHOOWHQ� 6FKZDFKVWHOOHQ� GHV� QHXHQ� .RPPXQLNDWLRQVV\VWHPV� KLQ]XZHLVHQ��ORJJWHQ�VLFK�GLH�+DFNHU�LQ�GHQ�QDFKNRPPHQGHQ�6WXQGHQ�DOV�Haspa-Benutzcr LQ�GDV�Btx-System HLQ�XQG� ULHIHQ�ZLHGHUKROW�HLQH�LKUHU�HLJHQHQ�NRVWHQSIOLFKWL�JHQ�%W[�6HLWHQ� DXI�� GLH� SDVVHQGHUZHLVH� HLQH� .O|W]FKHQ�$QLPDWLRQ� ]HLJWH�� LQ�GHU�HLQ�&KDRVPRELO�NOHLQH�JHOEH�3RVWK|UQFKHQ�DEVFKLH�W��-HGH�GLHVHU�DXWRPD�WLVLHUWHQ�$EIUDJHQ� NRVWHWH� �����'HXWVFKH�0DUN� �'0��� VRGDVV� VLHE� LP� /DXIH�HLQHU�1DFKW�UXQG���������'0�DXI�GHP�.RQWR�GHV�+DFNHU�&OXEV�DQKlXIWHQ��

'LH�QDFKIROJHQGH�%HULFKWHUVWDWWXQJ��EHU�GLH�6LFKHUKHLWVO�FNHQ�WUDI�GLH�%H�WUHLEHU�GHV� Bildschirmtextes LQ� HLQHU�HPSILQGOLFKHQ�3KDVH�� 1DFK�3LORWYHUVX�FKHQ� LQ� %DOOXQJVJHELHWHQ� ERW� GLH� Deutsche Bundespost Btx HUVW� VHLW� 0LWWH������ EXQGHVZHLW� DQ� XQG� VHW]WH� GDUDXI�� GDVV� �PLWWHOVWlQGLVFKH�8QWHUQHKPHQ��bU]WH�� $SRWKHNHU� XQG� %XFKKlQGOHU�� DEHU� DXFK� SULYDWH� %W[�1XW]HU� >�����@� GDV�6\VWHP��HLQHU�/DZLQH�JOHLFK�XQDXIKDOWVDP�ZHLWHUZDFKVHQ� ODVVHQ�� XQG�QXQ�NDP� ]X� GHU� RKQHKLQ� VFKRQ� YRUKDQGHQHQ� �6NHSVLV� �EHU� GLH� ZLUWVFKDIWOLFKH�(QWZLFNOXQJ>�����@�GLH�6RUJH��EHU�GLH�%W[�7HFKQLN��KLQ]X�(Spiege/1984b: ������

Page 6: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� %LOGNDVVHWWF��%W[�XQG�.DEHOIHUQVHKHQ�

$XV�KHXWLJHU�6LFKW�HUVFKHLQW� HV�HLQHUVHLWV� �EHUUDVFKHQG�� GDVV�VLFK�GHU�Bildschirmtext MHQVHLWV� VHLQHU� IU�KHQ� 1XW]HU� QLFKW� GXUFKVHW]HQ� NRQQWH��GHQQ� YRUGHUJU�QGLJ�ERW� HU�EHUHLWV� YLHOH�GHU�QHXFQ�.RPPXQLNDWLRQV� XQG�,QIRUPDWLRQVSRWHQ]LDOH�� GLH� VSlWHU� PLW� GHP�:RUOG� :LGF�:HE� DVVR]LLHUW�ZXUGHQ�� Btx-Nutzer NRQQWHQ� VFKRQ� LQ� GHQ� ����FU�-DKUHQ� HOHNWURQLVFKH�%ULHIH�VFKUHLEHQ�� LQ�(FKW]HLW�FEDWWHQ��+RPHEDQNLQJ�EHWUHLEHQ��1DFKULFK�WHQ�DEUXIHQ�RGHU�LQ�GLJLWDOHQ�/H[LND�UHFKHUFKLHUHQ��$QGHUHUVHLWV�EHVWDQGHQ�LP�9HUJOHLFK�]XP�KHXWLJHQ�:HE�QHEHQ�GHQ�KRKHQ�$QVFKDIIXQJVNRVWHQ�IWLU�0RGHP� E]Z�� 'HFRGHU�XQG�GHU�JHULQJHQ�(LOGVFKLQQDXIO|VXQJ� DEHU� DXFK�ZHLWHUH� VFKZHUZLHJHQGH� (LQVFKUlQNXQJHQ�� 'LH� %W[�,QKDOWF� ZXUGHQ� DXI�]HQWUDOHQ�6HUYHUQ�DEJHOHJW��ZHU�SXEOL]LHUHQ�ZROOWH��PXVVWH�VLFK�GLH�5HFKWH�GD]X�HUNDXIHQ��GLH�1XW]HU�]DKOWHQ�SUR�6HLWHQDEUXIXQG�GLH�$QJHERWH�ZDUHQ�QLFKW�PLWHLQDQGHU�YHUNQ�SIW�(Spiegel ������ �����$QGHUV� DOV� LP� IDOOH�GHV�2QOLQH�'LFQVWHV� Minitel, GHU� ����� LQ� )UDQNUHLFK� FLQJHILLKUW� ZXUGH� XQG������ EHUHLWV� ,� 0LR�� $QVFKO�VVH�EHGLHQWH�� ODJ�GLH� %HUHLWVWHOOXQJ�GHU�(QG�JHUlWH� ]XGHP� DX�HUKDOE� GHV� 0RQRSROV� GHU�Deutschen Bundespost, ZHV�KDOE� GHU�Btx-Zugriff ]XQlFKVW�YRUGULQJOLFK�YLD�'HFRGHU��EHU�GLH� YRUKDQ�GHQHQ�SULYDWHQ�)HUQVHKJHUlWH�HUIROJHQ�VROOWH��6&+1(,'(5�FW�DO�� �������ZDV�VRZRKO�GLH�(LQULFKWXQJ�DOV�DXFK�GLH�UHJHOPl�LJH�1XW]XQJ�HUVFKZHUWH��

'DV�.DEHOIHUQVHKHQ�VFKOLH�OLFK�ZDU�GDV�GULWWH�QHXH�0HGLXP��GDV� LQ� GHQ�O���HU�XQG� ����FU�-DKUHQ�ZHLWUHLFKHQGH� (UZDUWXQJHQ�HYR�QHUWF�� :lKUHQG�IL�KH�$SRNDO\SWLNHU�GDV�.DEHO�DOV��8QNUDXW��EHVFKULHEHQ���GDV�DOOH�DQGHUHQ�0HGLHQ�XQG�DOOH� IUHLH� ,QIRUPDWLRQ�XQG�.RPPXQLNDWLRQ�VFKQHOO�]X��EHUZX�FKHUQ�XQG�]X�FUVWLFNHQ�GURKW���5$7=.(� ������ ������KRIIWHQ�HLQLJH�$SRORJH�WHQ�$QIDQJ�GHU� ����HU�-DKUF��GDVV�GLH�QHXH�7HFKQLN�]XU�6FKDIIXQJ�EDVLV�GHPRNUDWLVFKHU�6WUXNWXUHQ�EHLWUDJHQ�N|QQWH��hEHUEOLFN�� 92:(�:(56,1*�������02',&.,),6&+(5� ������$516��������'D�DOOHUGLQJV�LQ�GHU�%52�ZLH�LQ�YLHOHQ�DQGHUHQ�HXURSlLVFKHQ�/lQGHUQ�EHL� GHQ�HUVWHQ�9HUNDEHOXQJVZFO�OFQ�0LWWH�XQG� (QGH�GHU�����HU�-DKUH� X�D��DXV�.RVWHQJU�QGHQ�QLFKW�LQ�GHQ� XUVSU�QJOLFK� DXJHGDFKWHQ� 5�FNNDQDO� LQYHVWLHUW� ZXUGH�� PXVVWHQ� GLH�PHLVWHQ�hEHUOHJXQJHQ�]X�HUZHLWHUWHQ�GHPRNUDWLVFKHQ�%HWHLOLJXQJVIRUPHQ�LP�.RQWH[W�GLHVHU�PHGLDOHQ�1HXHUXQJ�UDVFK�ZLHGHU�DXIJHJHEHQ�ZHUGHQ��

:lKUHQG� IUHLOLHE� 0LWWH� GHU� ����HU�-DKUH� QRFK� HLQLJH�([SHUWHQ� GDUDQ�]ZHLIHOWHQ��GDVV�VLFK�GDV�.DEHOIHUQVHKHQ�ELHU]XODQGH��EHUKDXSW�GXUFKVHW�]HQ�N|QQWH��GD�VLHE�EHL�GHQ�5H]LSLHQWHQ�NDXP�HLQ�%HGDUI�DQ�]XVlW]OLFKHQ�5XQGIXQNVHQGHUQ� GLDJQRVWL]LHUHQ� OLH�� �+<00(1� ������ ����� I5200�

�� %LOGNDVVFWWH��%W[�XQG�.DEHOIHUQVHKHQ� ���

������� ZXUGH� VHLQH� (WDEOLHUXQJ� 0LXF� GHU� ����HU�-DKUH� DXFK� DXIJUXQG�HQWVSUHFKHQGHU�SROLWLVFKHU�5DKPHQVHW]XQJHQ�NDXP�PHKU�LQ� IUDJH�JHVWHOOW��'LH�Prognos AG ]�%��VDJWH������ IOOU� �����HLQH�+DXVKDOWVVlWWLJXQJ�YRQ����3UR]HQW� LQ� GHQ� DOWHQ�%XQGHVOlQGHUQ�YRUDXV�XQG�ODJ� GDPLW�QLFKW�ZHLW�YRQ�GHP� WDWVlFKOLFKHQ� :HUW� ���� 3UR]HQW�� HQWIHUQW� �6&+5$3(,75$33(/� ����, �������7URW]GHP�DEHU�ILLKUWH�DXFK�GDV�.DEHOIHUQVHKHQ�QLFKW�]X�HLQHU�(URVLRQ�GHU� NODVVLVFKHQ� 0DVVHQNRPPXQLNDWLRQ�� VRQGHUQ� HUP|JOLFKWH� YLFH� YFUVD�LP� 9HUEXQG� PLW� GHP� 6DWHOOLWHQIHUQHKHQ� XQG� GHU� DE� ����� HLQJFIXKUWHQ�GXDOHQ�5XQGIXQNRUGQXQJ�GLH�(LQILLKUXQJ�HLQHU�9LHO]DKO�SULYDWHU�)HUQVHK�VHQGHU�� GLH� NHLQHP� JHVHW]OLFKHQ� 5XQGIXQNDXIWUDJ� XQWHUODJHQ� XQG� VLFK�LQVRIHUQ� SULPlU� QDFK� NRPPFU����GFOOHQ�.ULWHULHQ� DXVULFKWHQ� NRQQWHQ�� 1DFK�GHP�9RUELOG�GHU�3XEOLF�$FFHVV�&KDQQHOV�LQ�GHQ�86$�ZXUGHQ�]ZDU�DXFK�KLHU]XODQGH�VRJHQDQQWH��2IIHQH�.DQlOH� ��%�UJFUIFUQVHKHQ���HLQJHULFKWHW��GHUDUWLJH�$QJHERWH�VWLH�HQ�DEHU�ZHGHU�DXI�HLQ�EUHLWHV� 5H]LSLFQWFQLQWHUHV�VH�� QRFK� ]HLFKQHWHQ� VLFK� GLH� %HWHLOLJWHQ� PHKUKHLWOLFK� GXUFK� �GH]LGLHUW�SROLWLVFKH�0RWLYH��� VRQGHUQ� HKHU�GXUFK� SHUV|QOLFKH� =LHOH� DXV� �:717(5�,,2))�6385.�FW�DO�� ����������-$55(1�FW�DO�� �������

'LH�(UIDKUXQJHQ�PLW�GHU� ��%LOGNDVVHWWH��Btx XQG�GHP�.DEHOIHUQVHKHQ�KlWWHQ�DOVR�VFKRQ�$QIDQJ�GHU�����HU�-DKUH�]X�GHU�(LQVLFKW�I�KUHQ�N|QQHQ��GDVV�UDGLNDOH�9HUlQGHUXQJVWKHVHQ�GHQ�%OLFN�DXI�GLH�UHDOLWHU�JUDGXHOOHU�XQG�YLHOVFKLFKWLJHU�DEODXIHQGHQ�7UDQVIRQQDWLRQVSUR]HVVH�YHUVWHOOHQ��YJO�� ]XP�%HJULII� �JUDGXHOOH� 7UDQVIRUPDWLRQ�� '2/$7$� ������� 2FU� 9LGHRUHNRUGHU�VWHOOWH� NHLQH�*HIDKU� ILLU�GHQ�5XQGIXQN� GDU�� DEHU�HU�IOH[LELOLVLHUWH� ELV� ]X�HLQHP�JHZLVVHQ�*UDG�GLH�SULYDWH�0HGLFQQXW]XQJ��GHU�Bildschirmtext OHKU�WH�� GDVV�HUZHLWHUWH�.RPPXQLNDWLRQV� XQG�,QIRUPDWLRQVP|JOLFKNHLWHQ� YRQ�GHQ�.RQVXPHQWHQ�QLFKW�SHU�VF�JRXWLHUW�ZHUGHQ��GDV�.DEHO�]HLJWH��GDVV�VLFK�DXFK�EHL�HLQHU�]�JLJHQ�(WDEOLHUXQJ�QHXHU�.DQlOH�NHLQH� IXQGDPHQWDOH�5H�NRQILJXUDWLRQ�GHU�0HGLHQODQGVFKDIW�HLQVWHOOHQ�PXVV��

5�FNEOLFNHQG� HQWVWHKW� YLHOPHKU� GHU� (LQGUXFN�� GDVV� GLH� JHQDQQWHQ��QHXHQ�0HGLHQ� DOV�3URMHNWLRQVIOlFKH�IXU�9HUlQGHUXQJVZ�QVFKH�GLHQWHQ��GLH� VLFK� EHUHLWV� YRU�LKUHP�$XIWUHWHQ� KHUDXVNULVWDOOLVLHUW� KDWWHQ� �:(+1(5�������� 6FKRQ� $'2512� ������� VDK� LQ� GHU�'RPLQDQ]�GHU�0DVVHQPHGLHQ�HLQH�GHU�+DXSWXUVDFKHQ�ILLU�GHQ� �%ORFNLHUXQJV]XVDPPFQKDQJ�VSlWNDSLWD�OLVWLVFK� NRQWUROOLHUWHQ�%HZXVVWVHLQV�� 352.23� �������� XQG�+28(5���������YHUJOLFKHQ� LKUH�)XQNWLRQVZHLVH�PLW�GHU�/RJLN�GHU�NDSLWDOLVWLVFKHQ�:DUHQ�SURGXNWLRQ�XQG�(1=(16%(5*(5� ��������YHUPXWHWH�PLW�%H]XJ�DXI�%5(&+7V�

Page 7: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� %LOGNDVVHWWH��%W[�XQG�.DEHOIHUQVHKHQ�

������� 5DGLRWKHRULH�� GDVV� VLFK� GLH� HQWIUHPGHQGHQ� (IIHNWH� GHU�0DVVHQ�NRPPXQLNDWLRQ�HLQ]LJ�GXUFK�GLH�$XIEHEXQJ�GHU�5ROOHQYHUWHLOXQJ�YRQ�3UR�GX]HQWHQ� XQG�.RQVXPHQWHQ� �EHO:LQGHQ� OLH�HQ�� =XJOHLFK� NXUVLHUWHQ� 8WR�SLHQ�� GLH�HLQ���UHDNWLYHV�.RPPXQLNDWLRQVV\VWHP��LQ�$XVVLFKW�VWHOOWHQ��GDV���PHKU�,QIRUPDWLRQHQ�XQWHU�PHKU�0HQVFKHQ�VWUHXHQ�NDQQ�DOV�MH�]XYRU��(Spie-gel ������ ����� XQG���5H]LSLHQWHQ�*HVWDOWXQJVIXQNWLRQHQ�� ]XZHLVW��0$67�������� ZlKUHQG� HUVWH� .ULWLNHU� YRU� HLQHU� �/DZLQH� DQ� SXEOL]LHUWHP� *LIW��E]Z�� HLQHU��LPPDWHULHOOH>Q@� 3ROOXWLRQ��ZDUQWHQ��GLH��DQJHVLFKWV�GHU�HQRU�PHQ�]XN�QIWLJHQ�0|JOLFKNHLWHQ�GHU�0DVVHQNRPPXQLNDWLRQVPLWWHO��������� ]X�HLQHU�%HODVWXQJ�XQVHUHU�*HVHOOVFKDIW��ZHUGHQ�N|QQWH��67(,1%8&,,� ��������

Enzcosbergcrs Baukasten zu einer Theorie der Medien (1970) ,Q� GHU�=HLWVFKULIW�Kursbuch IRUGHUWH� +$16� 0$�-186� (1=(16%(5*(5� ������������� IU�K� HLQHQ� HPDQ]LSDWRULVFKHQ� 8PJDQJ� PLW� GHQ� GDPDOLJHQ� PHGLDOHQ�1HXHUXQJHQ�� $QGHUV� DOV� YLHOH� VHLQHU�=HLWJHQRVVHQ�YHUVWDQG� HU�GLH� �0DVVHQ���0HGLHQ� GDEHL� QLFKW� SHU� VH� DOV� 0DQLSXODWLRQVLQVWUXPHQW� XQG� HQWVSUHFKHQGH�0HGLHQJHUlWH�QLFKW�HLQ]LJ�DOV�.RQVXPWLRQVPLWWHO��

��=XP� HUVWHQ� 0DO� LQ� GHU� *HVFKLFKWH� PDFKHQ� GLH� 0HGLHQ� GLH� PDVVHQKDIWH�7HLOQDKPH� DQ� HLQHP� JHVHOOVFKDIWOLFKHQ� XQG� YHUJHVHOOVFKDIWHWHQ� SURGXNWLYHQ�3UR]H��P|JOLFK��GHVVHQ� SUDNWLVFKH�0LWWHO�VLFK� LQ� GHU�+DQG�GHU�0DVVHQ� VHOEVW�EHIPGHQ�� >�����@� ,Q� LKUHU� KHXWLJHQ�*HVWDOW� GLHQHQ� $SSDUDWH� ZLH� GDV� )HUQVHKHQ�RGHU� GHU� )LOP� QlPOLFK� QLFKW� GHU� .RPPXQLNDWLRQ�� VRQGHUQ� LKUHU� 9HUKLQGH�UXQJ�� >������� 'LHVHU� 6DFKYHUKDOW� Ol�W� VLFK� DEHU� QLFKW� WHFKQLVFK� EHJU�QGHQ�� ,P�*HJHQWHLO�� GLH� HOHNWURQLVFKH� 7HFKQLN� NHQQW� NHLQHQ� SULUXLSLHOOHQ� *HJHQVDW]�YRQ�6HQGHU�XQG�(PSIlQJHU����HEG��� �����

$QNQ�SIHQG�GDUDQ� I�KUWH� (1=(16%(5*(5� �HEG��� ����II���DXV�� GDVV� GLH� QHXFQ�0HGLHQ� �HJDOLWlU�� DXVJHULFKWHW� VHLHQ�� VLFK� GXUFK� HLQH� �NROOHNWLYH� 6WUXNWXU��DXV]HLFKQHWHQ� XQG� GHU� �E�UJHUOLFKHQ� .XOWXU�� HQWJHJHQVW�QGHQ�� �6LH� O|VHQ��JHLVWLJHV�(LJHQWXP�VFKOHFKWKLQ�DXI�XQG�OLTXLGLHUHQ�GDV� �(UEH��GDV�KHL�W�� GLH�NODVVHQVSH]LILVFKH� :HLWHUJDEF� GHV� LPPDWHULHOOHQ� .DSLWDOV��� (LQLJH� GHU� VHLW�GHQ� ����FU�-DKUFQ� IORWWLHUHQGHQ� 7KHVHQ� XP� GDV� :HE� QDKP� (1=(16%)5*/5�DOVR� EHUHLWV� YRL:HJ�� DOOHUGLQJV� ZDUQWH� HU� LQ� HLQHP� ZHQLJHU� KlXILJ� ]WWLFUWHQ�7HLO�VHLQHV�$UWLNHOV�HEHQVR�QDFKGU�FNOLFK�YRU�YHUN�U]WHQ�'HQNZHLVHQ��

�:HU� VLFK� (PDQ]LSDWLRQ� YRQ� HLQHP� >�����@� WHFKQRORJLVFKHQ� *HUlW� RGHU� *HUl�WHV\VWHP� YHUVSULFKW�� YHUIlOOW� HLQHQ� REVNXUHQ� )RUWVFKULWWVJODXEHQ�� ZHU� VLFK�HLQELOGHW�� 0HGLHQIUHLKHLW� ZHUGH� VLFK� YRQ� VHOEVW� HLQVWHOOHQ�� ZHQQ� QXU� MHGHU�HLQ]HOQH� QFL�LJ�VHQGH� XQG�HPSIDQJH�� JHKW�HLQHP�/LEHUDOLVPXV�DXI�GHQ� /HLP��GHU� XQWHU� ]HLWJHQ|VVLVFKHU� 6FKPLQNH� PLW� GHU� YHUZHONWHQ� 9RUVWHOOXQJ� YRQ�HLQHU� SUlVWDELOLHUWHQ� +DUPRQLH� GHU� JHVHOOVFKDIOOLFKHQ� ,QWHUHVVHQ� KDXV�HUHQ�JHKW����FEG�������I���

�� 'DV� IU�KH�:RUOG�:LGH�:HE�

,Q�GLHVH�*HPHQJHODJH�DQ�+RIIQXQJHQ�XQG�HQWWlXVFKWHQ�(,:DUWXQJHQ�VWLH��DE� ����� 7,0�%(51(56�/((� PLW�VHLQHU�(UILQGXQJ� GHV� :RUOG�:LGH�:HE��GLH�DXI�GHQ�+\SHUPHGLD�.RQ]HSWHQ�YRQ�7('�1(/621� ��������VRZLH�9�$1�1(9$5�%86+V� �������9RUVWHOOXQJ�HLQHU�XQLYHUVHOOHQ�:LVVHQVPDVFKLQH�ED�VLHUWH�XQG� �����HUVWPDOV�LQ�HLQHP� 3URMHNWDQWUDJ�SUlVHQWLHUW�ZXUGH��6FKRQ�GLH� HUVWH� |IIHQWOLFKH�1RWL]� LP�Usenet I�KUW� GHL:HLO� YRU�$XJHQ�� GDVV� GDV�:HE�DXV�DQGHUHQ�0RWLYHQ�KHUDXV�HQWZLFNHOW�ZXUGH�DOV�GLH�Bildschirmtext-'LHQVWH�GHU� O���FU�-DEUH�RGHU�GDV� ����� GXUFK�App/e Computer ODQFLHUWH�HyperCard-System : �7EH�:::�SURMHFW�PHUJFV�WKH� WHFKQLTXHV�RI�LQIRU�PDWLRQ�UHWULHYDO�DQG�K\SHUWF[W�WR�PDNH�DQ�HDV\�EXW�SRZHUIXO�JOREDO�LQIRU�PDWLRQ�V\VWHP� >�����@� ZLWE� WKH�SELORVRSK\� WKDW�PXFK� DFDGHUQLF� LQIRUPDWLRQ�VERXOG�EH�IUHHO\�DYDLODEOH�WR�DQ\RQF���%(51(56�/((� ��������

=LHO� ZDU� GHU� IUHLH� ,QIRUPDWLRQVDXVWDXVFK� EHL� GH]HQWUDOHQ� 2UJDQLVD�WLRQVVWUXNWXUHQ� XQG� GLH�3XEOLNDWLRQVP|JOLFKNHLW� IXU�MHGHQ�1XW]HU�� $XFK�GLH�2QOLQHU�GHU�H UVWHQ�6WXQGH�PXVVWHQ�]ZDU�IXU�GLH�JHQXW]WHQ�,QIUDVWUXNWX�UHQ� EH]DKOHQ��]�%��9HUELQGXQJVNRVWFQ���GLH�OQKDOWF�DEHU�ZXUGHQ�YRUGULQJ�OLFK�GXUFK�GLH�IWLLKHQ�1XW]HU�VHOEVW�EHUHLWJHVWHOOW�XQG�NRPPHU]LHOOH�$QJH�ERWH� WDWHQ�VLFK� ]XQlFKVW�VFKZHU��$XIPHUNVDPNHLW�]X�HUUHJHQ�� 6R�QRWLHUWH�GLH�Zeit QRFK� ������ �*ODXEW�PDQ� GHQ� 3URWDJRQLVWHQ�� ZLUG� �GDV� ,QWHUQHW��GLH�JHVDPWH�:LUWVFKDIWVZHOW�UHYROXWLRQLHUHQ�� $OOHUGLQJV�KHUUVFKW�]XU�=HLW�QLFKWV�DOV�&KDRV���/8(7*(��������

���� 9LVLRQHQ�XQG�(UZDUWXQJHQ�

(QWVSUHFKHQG� VHLQHU�*UXQGLGHH� JDOW� GDV� IU�KH� :HE� D OV� 0HGLXP� I�U� GHQ�IUHLHQ� 'DWHQDXVWDXVFK�� GDV� ZHGHU� ]HQWUDO� JHVWHXHUW� QRFK� SROLWLVFK� RGHU�ZLUWVFKDIWOLFK� ODQFLHUW�ZXUGH��XQG� NDP�VR�LQ�LGHDOHU�:HLVH� GHQ�+RIIQXQ�JHQ� YLHOHU� 0HGLHQNULWLNHU� DXI� HLQH� �9HUVFKLHEXQJ� GHU� ,QWHOOLJHQ]� YRP�6HQGHU�]XP�(PSIlQJHU��HQWJHJHQ��1(*523217(� �����������

Page 8: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 'DV�IU�KH�:RUOG�:LGH�:HE�

��'DV� ,QWHUQHW� LVW� NHLQH� (LQKHLW�� VRQGHUQ� UHSUlVHQWLHUW� �������� 9LHOKHLW�� 3OXUD�OLVPXV�� (V� EHVWHKW�DXV� YLHOHQ�1HW]HQ�� DXV� YLHOHQ�.QRWHQSXQNWHQ��RKQH� HLQ�=HQWUXP� ]X� KDEHQ�� (V� OlVVW�� ZLH� NHLQ� DQGHUHV� 0HGLXP�� GHQ� 3OXUDOLVPXV�YRQ�6WDQGSXQNWHQ��0HLQXQJHQ� XQG�:LVVHQVSHUVSHNWLYHQ�]X�� >������� ,Q� GLHVHU�+LQVLFKW� LVW� HV� GDV� SRVWPRGHUQH� 3KlQRPHQ� VFKOHFKWKLQ�� ZHLO� HV� LP� 1HW]�NHLQH� WRWDOLWlUHQ� ,QVWUXPHQWH� PHKU�JLEW�� GLH� .RQWUROOH� �EHU� GDV� 'HQNHQ�DXV�EHQ�N|QQHQ����%2//0$11�+(-%$&+�������������

Das Proposal von Tim Bcrners-Lec (1989) 7,0� %(51(56�/((� �������� ��� IRNXVVLHUWH� LQ� �,QIRUPDWLRQ� 0DQDJHPHQW�� $�3URSRVDO�� PLW� %OLFN� DXI�GDV� &(51� �&RQVHLO� (XURSHHQ� SRXU� ,D� 5HFKHUFKH�1XFOHDLUF�� ]XQlFKVW� DXI�HLQ� W\SLVFKHV� 3UREOHP� JU|�HUHU� )RUVFKXQJVHLQULFK�WXQJHQ�XQG�8QWHUQHKPHQ��

�7KH�DFWXDO� REVFUYHG�ZRUNLQJ�VWUXFWXUH�RI�WKH�RUJDQLVDWLRQ� LV� D�PXOWLSO\�FRQ�QHFWHG� ZHE�ZKRVH� LQWFUFRQQHFWLRQV�HYROYF�ZLWK�WLPH�� >�����@�$�SUREOHP��KRZ�HYHU�� LV� WKH� KLJK� WXUQRYHU� RI�SHRSOF�� :KHQ� WZR� \HDUV� LV� D� W\SLFDO� OHQJWK� RI�VWD\�� LQIRUPDWLRQ� LV� FRQVWDQWO\�EHLQJ� ORVW��7EF�LQWURGXFWLRQ� RI�WKF�QHZ�SFRSOH�GFPDQGV�D�IDLU�DPRXQW�RI�WKFLU�WLPH�DQG�WKDW�RI�RWKHUV�����������

'DV� &(51� YHUI8JWH� ]ZDU� �EHU� HLQ� 'RNXPHQWDWLRQVV\VWHP�� DEHU� GLHVHV� 6\V�WHP�ZDU�KLHUDUFKLVFK�E]Z�� �EDXPDUWLJ�RUJDQLVLHUW�XQG�NRQQWH�GDKHU�GLH�JHJH�EHQHQ� YLHOIDOWLJHQ� 9HUZHLV]XVDPPHQKlQJH� ]ZLVFKHQ� 0HQVFKHQ�� 3URMHNWHQ��'RNXPHQWHQ�RGHU�.RQ]HSWHQ�QLFKW�DXI��QDW�UOLFKH�:HLVH�DEELOGHQ��]XPDO�GLH�1XW]HU� KLQUHLFKHQG� PLW�GHU� 6WUXOWXU�GHV� 6\VWHPV� YHUWUDXW� VHLQ� PXVVWHQ�� XP�]HLWQDK�DQ�GLH�JHZ�QVFKWHQ�,QIRUPDWLRQHQ�]X�JHODQJHQ��

%DVLHUHQG� DXI�GHQ� /HLWJHGDQNHQ� VHLQHV� EHUHLWV� ����� HQWZLFNHOWHQ� 3UR�JUDPPV� Enquire VFKOXJ� %(51(56�/((� HLQ� IOH[LEOHV� +\SHUWH[W�6\VWHP� DOV�/|VXQJ�ILLU�GLHVHV�3UREOHP�YRU�� GDV�DQGHUV� DOV�YRUKHULJH��NRPPHU]LHOOH��8P�VHW]XQJHQ� GHV� .RQ]HSWHV� QLFKW� DXI�JHVFKORVVHQH�� VRQGHUQ� DXI�RIIHQH�0XOWL�XVHU�6\VWHPH�DXVJHULFKWHW�VHLQ�VROOWH���HEG��� ���������

�+XPDQ�UHDGDEOH� LQIRUPDWLRQ� OLQNHG� WRJHWKFU� LQ� DQ� XQFRQVWUDLQHG� ZD\�� >�����@�:H� VKRXOG� ZRUN� WRZDUG� D� XPYHUVDO� OLQNHG� LQIRUPDWLRQ� V\VWHP�� LQ� ZKLFK�JHQHUDOLW\� DQG� SRUWDELOLW\� DUH�PRUH� LPSRUWDQW� WKDQ� IDQF\� JUDSKLFV� WHFKQLTXHV�>�����@�� 7KH� DLP�ZRXOG� EH� WR� DOORZ� D�SODFH� WR� EH� IRXQG� IRU� DQ\� LQIRUPDWLRQ� RU�UHIHUFQFH� ZKLFK� RQF� IHLW� ZDV� LPSRUWDQW�� DQG� D�ZD\� RI�ILQGLQJ� LW�DIWHUZDUGV��7EF� UHVXOW�VKRXOG� EH�VXIILFLHQWO\� DWWUDFWLYH� WR� XVH� WKDW� LW�WKF� LQIRUPDWLRQ� FRQ�WDLQHG�ZRXOG�JURZ�SDVW�D�FULWLFDO� WKUHVKROG��VR� WKDW� WKF� XVHIXOQFVV� WKH�VFKHPF�ZRXOG�LQ� WXUQ�HQFRXUDJH�LWV�LQFUHDVFG�XVH���

���� 9LVLRQHQ�XQG�(UZDUWXQJHQ� ���

'DV�QHXH� LQWHUDNWLYH�0HGLXP�EHI|UGHUH��GDV�(QGH�GHU�KHUN|PPOLFKHQ�0DVVHQPHGLHQ�� �5|7=(5� ������ ������ GD� HLQ� �SDUWL]LSDWLYH>V@� 0DVVHQ�NRPPXQLNDWLRQVV\VWHP�� LQ� (QWVWHKXQJ� EHJULIIHQ� VHL�� LQ� GHP� VLFK� MHGHU�1XW]HU�VHLQH�,QKDOWH�VHOEVW�]XVDPPHQVWHOOHQ�N|QQH�XQG�VLFK��GLH�5ROOHQ�WUHQQXQJ�YRQ�.RPPXQLNDWRU�XQG�5H]LSLHQW�DXIO|VW���+g)/,&+� ������ ������.DXP�MHPDQG���IDVVWH�:(+1(5� �������� ����GLH�GDPDOLJH�'LVNXVVLRQ�]X�VDPPHQ�� �EH]ZHLIHOW�� GDVV� HV� ]XN�QIWLJ� LPPHU�ZHQLJHU� =XVFKDXHU�RGHU�/HVHU�JHEHQ�ZLUG�� GLH�VLFK� IUHLZLOOLJ�GHQ�3URJUDPPGLNWDWHQ�GHU�0DVVHQ�PHGLHQ�EHXJHQ���

'LH� 7UDQVIRUPDWLRQVHUZDUWXQJHQ� JLQJHQ� PLWELQ� YRQ� %HJLQQ�DQ��EHU�9HUVFKLHEXQJHQ�LP�PHGLDOHQ� %HUHLFK� KLQDXV�� -70� :$55(1�SURNODPLHUWH�GLH��&\EHUGHPRNUDWLH���GHQQ��GLH�JUR�HQ�9HUOLHUHU�GHU�2QOLQH�7HFKQROR�JLHQ�VLQG�3DUWHLHQ�XQG�%�URNUDWLHQ���XQG�$/9,1�7�))/(5�YHUVLFKHUWH��GDV�:HE� HU|IIQH� �XQJHDKQWH�0|JOLFKNHLWHQ�� DQ� SROLWLVFKHQ� (QWVFKHLGXQJHQ�WHLO]XQHKPHQ�� �]LW��Q�� 6,(*(/(� �������:HLWHUH�.RPPHQWDWRUHQ�HUKRIIWHQ�VLFK� HLQH� �NROOHNWLYH� ,QWHOOLJHQ]�� �8YY� ������ ����� GXUFK� ZHOFKH� �GLH�.UlIWH�GHV�*HLVWHV�GLH�2EHUKDQG��EHU�GLH�URKH�0DFKW�GHU�'LQJH��HUODQJHQ�N|QQWHQ��0$5�(6&,,� ������ ������GD�HV�:HEQXW]HUQ�QXQPHKU�P|JOLFK�VHL��LKUH� ELR�VR]LDOH�,GHQWLWlW�� DE]XVWUHLIHQ� �*5h1(5� ������� �0LW�GHP�,QWHU���QHW��� QRWLHUWH� 0$5.� 3267(5� �������� ����� PLW� 5�FNJULII�DXI�+$%(50$6��������� VHL� HLQ��VXEYHUVLYH>V@� 0HGLXP�� HQWVWDQGHQ�� GDV� �GH]HQWUDOH� XQG�GDPLW� GHPRNUDWLVFKHUH� .RPPXQLNDWLRQVVWUXNWXUHQ� I|UGHUW�� VRZLH� �GLH�,GHH� GHV� 3ULYDWHLJHQWXPV� DG� DEVXUGXUQ� I�KUW�� LQGHP�HV� GLH� XQEHJUHQ]WH�9HUYLFOIlOWLJXQJ�YRQ� ,QIRUPDWLRQHQ�HUP|JOLFKW���'LH�QHXH�7HFKQLN�WUDJH�GDV� 3RWHQ]LDO� ]XU� �XOWLPDWLYHQ� 5HDOLVLHUXQJ� GHV� /LEHUDOLVPXV� LQV� VLFK���1(9(5/$� ����������IHUQHU��$335,&+,67$'/(5��������

1HEHQ�GLHVHQ�SRVLWLYHQ�9LVLRQHQ�YHUVXFKWHQ�VLFK�DXFK�HLQLJH�NULWLVFKH�6WLPPHQ�*HK|U�]X� YHUVFKDIIHQ�� 67$1,6/$:�/(0� ������� �����HWZD�PR�QLHUWH��GDVV�GDV�1HW]��VHLQH�7RUH�HLQHPMHGHQ��|IIQHW@��GHU>�������*HKHLPQLV�VF� DXVKRUFKHQ� ZLOO��� XQG� �ZHUWORVHV� *HUHGH� >�����@� >]XU�� K|FKVWHQ� 3RWHQ]�EULQJHQ�>ZLUG@���+(,1=�%21)$'(//,� �������ZLHV�GDUDXIKLQ��GDVV�VLFK�GHU�%HJULII��GLJLWDO�GLYLGH� QLFKW�QXU�DXI�=XJULIIVP|JOLFKNHLWHQ��VRQGHUQ�DXFK�DXI�1XW]HUNRPSHWHQ]HQ� EH]LHKHQ� OLH�H�� -$55(1� ������� ���� PHUNWH� DQ��GDVV� DXFK� �VR]LDOH� 0RPHQWH� ZLH� =HLWEXGJFW�� )LQDQ]LHPQJ�� ,QKDOWH� XQG�$NWLYLWlWVPDQDJHPHQW�GHU�1XW]HU��LP�'LVNXUV�XP�GLH�3RWHQ]LDOH�GHV�1HW�

Page 9: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 'DV�IU�KH�:RUOG�:LGH�:HE�

]HV�EHU�FNVLFKWLJW�ZHUGHQ�VROOWHQ�XQG�(1=(16%(5*(5� ������� ����YHUZDUI�PLW� %OLFN� DXI� VHLQHQ� �%DXNDVWHQ�� �������� �GLH� 3URSKH]HLXQJ� YRQ� GHU�HPDQ]LSDWRULVFKHQ�.UDIW�GHU�QHXHQ�0HGLHQ���

�1LFKW�MHGHP�IDOOW� HWZDV� HLQ�� QLFKW�MHGHU�KDW� HWZDV� ]X� VDJHQ�� ZDV� VHLQH�0LWPHQVFKHQ� LQWHUHVVLHUHQ�N|QQWH�� 'LH� YLHO� EHVFKULHHQH� ,QWHUDNWLYLWlW�ILQ�GHW� KLHU� LKUH� *UHQ]H�� >�����@� =ZDU� WULXPSKLHUHQ� DXI�7DXVHQGHQ� YRQ� +RPH�SDJHV�(LJHQEU|WOHUHL�XQG�'LVVLGHQ]�� >�����@�'RFK�]XJOHLFK� LVW�GDV�,QWHUQHW�HLQ�'RUDGR� ILLU�.ULPLQHOOH�� ,QWULJDQWHQ�� +RFKVWDSOHU�� 7HUURULVWHQ�� 7ULHEWlWHU��1HRQD]LV� XQG� 9HUU�FNWH�� >�����@�'D� NHLQ� =HQWUXP� YRUKDQGHQ� LVW�� NDQQ� VLFK�MHGHU�HLQELOGHQ��HU�EHILQGH�VLFK��ZLH�GLH�6SLQQH� LQ� LKUHP�1HW]�� LP�0LWWHO�SXQNW� GHU�:HOW�� .XU]XP�� GDV� LQWHUDNWLYH�0HGLXP� LVW� ZHGHU� )OXFK� QRFK�6HJHQ�� HV� ELOGHW� VFKOLFKW� XQG� HLQIDFK� GLH� *HLVWHVYHUIDVVXQJ� VHLQHU� 7HLO�QHKPHU�DE���

,Q�GHU�0HQJH�DQ�5HYROXWLRQVUKHWRULNFQ�JLQJHQ�VROFKH�$QPHUNXQJHQ�DEHU�]XPHLVW� XQWHU�� 1RFK� ]XU� -DKUWDXVHQGZHQGH� VFKULHE� HWZD�0$18(/� &$6�7(//6� ������� ����� ������ YRUPDOV� HLQ�9HUWUHWHU�GHU�PDU[LVWLVFK�JHSUlJWHQ�New Urban Sociology �&$67(//6� �������YRQ�GHU�(QWVWHKXQJ��HLQHV�LQWHU�DNWLYHQ� 3XEOLNXPV�� GDV� GLH� 8QLIRUPLWlW� GHV� 0DVVHQSXEOLNXPV� �EHUZLQ�GHW�� E]Z�� YRQ�HLQHU� �0DFKW�GHU� 6WU|PH��� GLH� �9RUUDQJ�>HUKlOW@� YRU�GHQ�6WU|PHQ�GHU�0DFKW��� 8QG�DXFK�HLQH�LQWHUQDWLRQDOH�'HLSKL�6WXGLH��YJO�� 6������ ]HLJWH�� GDVV� GLH� (UZDUWXQJHQ�DQ�GDV� ,QWHUQHW�QRFK� (QGH�GHU� O���HU�-DKUH��EHUDXV�KRFK�ZDUHQ��%(&.�HW�DO���������

���� 2QOLQH�1XW]XQJ�XP� �����

'LH� �����HUVWPDOV�GXUFKJHIWOKUWH�$5'�=')�2QOLQHVWXGLH�UHV�PLHUWH�GHU�ZHLO� EHUHLWV� ������ GDVV� YRQ� JHVHOOVFKDIWV�EHUJUHLIHQGHQ� 9HUlQGHUXQJHQ�GXUFK� GLH� QHXHQ� 2QOLQH�7HFKQLNFQ� KLHU]XODQGH� ELV� GDWR� NDXP� GLH� 5HGH�VHLQ� N|QQH�� �>'@DV� ,QWHUQHW� >ZXUGH�� YLHOIDFK� DOV� EDKQEUHFKHQGH�.XOWXU�OHLVWXQJ��QXU�YHUJOHLFKEDU�PLW�GHU�(UILQGXQJ�GHV�%XFKGUXFNV�� GDUJHVWHOOW��'LH�0LWWH�GHU���HU�-DKUF�EUDFKWH�MHGRFK�GLH�(UNHQQWQLV��GD��VLFK�2QOLQH�GLHQVWH� QLFKW� VR� VFKQHOO� ZLH� HUZDUWHW� LQ� GHU� %HY|ONHUXQJ� GXUFKVHW]HQ���9$1�(,0(5(1� HW�DO�� ������ ������ ����� YHUIXJWHQ�HUVW� �� 3UR]HQW�GHU�'HXW�VFKHQ��EHU�HLQHQ�2QOLQH�$QVFKOXVV�XQG�QXU����3UR]HQW�GDYRQ�EHVFKULHEHQ�

���� 2QOLQH�1XW]XQJ�XP������ ���

(LQH�'HLSKL�6WXGLH�]XU�=XNXQIW�GHV�,QWFURFWV��������%(&.� HW� DO�� ������� IWLKUWHQ� ����� E]Z�� ����� HLQH� LQWHUQDWLRQDOH� 'HLSKL�(UKHEXQJ�XQWHU�([SHUWHQ� DXV�:LVVHQVFKDIW��:LUWVFKDIW� XQG�=LYLOJHVHOOVFKDIW�GXUFK�� LQ� GHU� GLH� %HIUDJWHQ�HLQVFKlW]HQ�VROOWHQ�� LQZLHZHLW� XQG�ZDQQ�GLH�WKH�VHQDUWLJ�YRUJHOHJWHQ� 3URJQRVHQ� ]XU�=XNXQIW�GHV� -QWFUQHWV� HLQWUHIIHQ�N|QQWHQ��(LQLJH�DXV�KHXWLJHU�6LFKW�LQWHUHVVDQWH�(UJHEQLVVH���� ���3UR]HQW�GHU�%HIUDJWHQ�HUZDUWHWHQ��GDVV� VLFK� LP�:HE� HLQ� �LPPHU�GLIIH�UHQ]LHUWHUHV� 6SFFLDL�,QWHUHVW�$QJHERW�� HQWZLFNHOQ� Z�UGH�� ILLU� GDV� �LQWHOOL�JHQWH�$JHQWHQ��2ULHQWLHUXQJVYRUDXVVH�]XQJ�ZHUGHQ��%(&.�HW�DO�������������

�� 'LH�0HKUKHLW�GHU�'HLSKL�7HLOQHKPHU�ZDU�GHU�0HLQXQJ��GDVV�ELV������DXFK�:HE�%DVLVGLHQVWH� �]�� %�� (�0DLO��&KDW�� GDV�:::��NRVWHQSIOLFKWLJ�Z�UGHQ��HEG��������

�� 'LH� 5�FNZLUNXQJHQ� DXI� GLH� $QJHERWVVWUXNWXUHQ� GHU� NODVVLVFKH� 0HGLHQ�ZXUGHQ�DOV�JUDYLHUHQG� HLQJHVWXIW�� =HLWXQJHQ� VROOWHQ� EHLVSLHOVZHLVH������ LQ�PHKUPDOV� WlJOLFK� DNWXDOLVLHUWHU� )RUP� DQ� .LRVNHQ� ]XP� $XVGUXFN� RIIHULHUW�ZHUGHQ��HEG��������

�� 'LH� PHLVWHQ� ([SHUWHQ�JLQJ� GDYRQ� DXV�� GDVV� ELV� ����� �EHU� ���3UR]HQW� GHU�XQWHU����-lKULJHQ�GDV�:HE�]XU�3IOHJH��SHUV|QOLFKHU�RGHU�LQWLPHU�%H]LHKXQ�JHQ�� QXW]HQ�� �&\EFUVF[�� ��7HOHGLOGRQLFV��� VROOWH� VLFK� VSlWHVWHQV� DE� �����GXUFKVHW]HQ��HEG�������������

�� )DVW�DOOH�%HIUDJWHQ�SURJQRVWL]LHUWHQ��GDVV�VLFK�ELV����,����SROLWLVFK�UHOHYDQWH�7HLO|IIHQWOLFKNHLWHQ�� LP� :HE� ELOGHQ�� ,QVEHVRQGHUH� I�U� 1*2V� VROOWHQ� GLH�QHXHQ� 7HFKQRORJLFQ� GLH� +HUVWHOOXQJ�YRQ� gIIHQWOLFKNHLW� HUKHEOLFK� HUOHLFK�WHUQ��HEG��� ������

:(/.(5��������DWWHVWLHUWH�GHU�6WXGLH��HLQHQ� DGlTXDWHQ�hEHUEOLFN�]X�GHQ�YRU�KHUUVFKHQGHQ�$QQDKPHQ�]X� JHEHQ��PHUNWH� LQ�VHLQHU�5H]HQVLRQ� DOOHUGLQJV� DQ��GDVV� LQ� GHU�%HIUDJXQJ�HLQLJH�]HQWUDOH�)DFHWWHQ�GHV�:DQGHOV� QLFKW� DQJHVSUR�FKHQ� ZXUGHQ�� VR� ]�%�� �GLH� 0|JOLFKNHLWHQ� SROLWLVFKHU� 3DUWL]LSDWLRQ��EHU�GDV�,QWHUQHW�� RGHU��GLH� 8PJHVWDOWXQJ�GHV� |IIHQWOLFKHQ� 6HNWRUV� GXUFK� QHXH�.RP�PXQLNDWLRQVWHFKQLNHQ���

VLFK�DOV�WlJOLFKH�1XW]HU��%LV������HUK|KWH�VLFK�GHU�$QWHLO�GHU�2QOLQHU�]ZDU�DXI����3UR]HQW� XQG� ELV� ����� ZXFKV�GLHVHU�DXI���� 3UR]HQW� DQ� �GDYRQ����3UR]HQW� WlJOLFKH� 1XW]HU��� 'LH� GXUFKVFKQLWWOLFKH� ,QWHUQHW�1XW]XQJVGDXHU�ODJ� EH]RJHQ� DXI�GLH�*HVDPWEHY|ONHUXQJ� �DE� ��� -DKUHQ���MHGRFK�DXFK�QRFK������ PLW����0LQXWHQ�SUR�7DJ�ZHLW� KLQWHU�GHQ�:HUWHQ� ILLU�79� �����0LQ���XQG�5DGLR������0LQ���]XU�FN��7DE������

Page 10: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 'DV�IU�KH�:RUOG�:LGH�:HE�

Tabelle 2: Entwicklung der durchschnittlichen On/inenutzung in der BRD

����� ����� ���,�,�%HY|ONHUXQJ�%5'����� �� ��� ���

�� GDYRQ�WlJOLFKH�1XW]HU����� ��� ��� ���XQWHU����-DKUH���� ��� ��� ���'DXHU�)HUQVHKQXW]XQJ��0LQ�,7DJ�� ���� ���� ����'DXHU�+|UIXQNQXW]XQJ��0LQ�,7DJ�� ���� ���� ����'DXHU�,QWHUQHWQXW]XQJ��0LQ�,7DJ�� �� ��� ���

�� 9HUZHLOGDXHU�EHL�WDWVlFKOLFKHU����1XW]XQJ��0LQ��7DJ�� ��� ����

4XHOOHQ��$5'�=')�2QOLQHVWXGLHQ������������%HY|ONHUXQJ�%5'��

)�U�GLH�GHXWVFKH�*HVDPWEHY|ONHUXQJ�]HLJW�GLH�$5'�=')�2QOLQHVWXGLH�I�U� GDV� -DKU� �����GDU�EHU�KLQDXV�� GDVV� LQ�GHU�PLQGHVWHQV�Z|FKHQWOLFKHQ�1XW]XQJ�OHGLJOLFK�GDV�9HUIDVVHQ�E]Z��(PSIDQJHQ�YRQ�(�0DLOV��GDV�]LHOOR�VH�6XUIHQ��GHU�'DWHLHQ�'RZQORDG��+RPHEDQNLQJ�XQG�GHU�$EUXI�YRQ�1DFK�ULFKWHQ� EHL� ]XPHLVW� NODVVLVFKHQ� PDVVHQPHGLDOHQ� $QELHWHUQ� $QWHLOH� YRQ��EHU� ��� 3UR]HQW� HUUHLFKHQ� NRQQWHQ� �7DE�� ���� 6SFFLDO�OQWHUHVW�$QJFERWH�KLQJHJHQ� ZXUGHQ� VHOWHQHU� DQJHVWHXHUW� XQG� LQWHUDNWLYH� .RPPXQLNDWLRQV�DQJHERWH�ZLH�&KDWV� RGHU�)RUHQ�ZXUGHQ� QXU� YRQ� ��� 3UR]HQW� GHU�2QOLQFU�]XPLQGHVW�Z|FKHQWOLFK�JHQXW]W��

$QJHVLFKWV�GHUDUWLJHU�:HUWH�NDPHQ�9$1�(,0(5(1� FW�DO�� ������� ���� ]X�GHP�6FKOXVV�� GDVV�GDV� ,QWHUQHW�]ZDU��DOV�Q�W]OLFKHV� ��:HUN]HXJ� )X��JH�IDVVW� �KDW@��� GLH�ZDFKVHQGH�(UIDKUXQJ�DEHU���]X� HLQHU�ZHLWHUHQ� �1RUPDOL�VLHUXQJ� GHU�(UZDUWXQJVKDOWXQJ�DQ�GDV�QHXH�0HGLXP�I�KUHQ��ZHUGH�� (LQH�$XIVFKO�VVHOXQJ�QDFK�6LQXV�0LOLHXV��VR]LDOH�/DJH�XQG�*UXQGRULHQWLFUXQJ��IOLU�GLH�GHXWVFKH�%HY|ONHUXQJ��6&+(1.�:2/)�������EHOHJW��EHUGLHV��GDVV�VLFK�GLH�2QOLQHU�QRFK�XP������SULPlU�DXV�GHQ�VR]LDOHQ�/HLWPLOLHXV�VSHLV�WHQ� XQG� GDV� WUDGLWLRQHOOH� E]Z�� WUDGLWLRQVORVH� $UEHLWHUPLOLHX� VRZLH� GDV�NOHLQE�UJHUOLFKH� 0LOLHX� �%HY|ONHUXQJVDQWHLO� DOOHU� GUHL� 0LOLHXV� ]XVDP�PHQJHQRPPHQ�� ��� 3UR]HQW�� PLW� HLQHU�2QOLQF�3HQHWUDWLRQ� YRQ� ���� ELV� ��3UR]HQW�QRFK�NDXP�PLW�GHP�,QWHUQHW�LQ�%HU�KUXQJ�JHNRPPHQ�ZDUHQ��

���� 2QOLQH�1XW]XQJ�XP������ ���

Tabelle 3: Schwerpunkte Onlinenutzung (A us»-ah/, "jemals genutzt", in Prozent)

2000: ���,�,������� ����� ����� K���� �� � K���� W� �DX� WJ� DX� WJ�

(�0DLOV� ��� ��� ��� ��� ���

]LHOORVHV�6XUIHQ� Q�D�� ��� ��� ��� ���

DNWXHOOH�1DFKULFKWHQ� NRVWHQIUHLH� ��� ��� ��� ���OQIRV�����

��� ��� ��� ���6HUYLFHLQIRUPDWLRQHQ�NRVWHQ�

���UHJLRQDOH�,QIRV� SIOLFKWLJH� ��� ��� ���,QIRV�� ���

6SRUWLQIRQQDWLRQHQ� Q�D�� ��� ��� ���

*HVSUlFKVIRUHQ��&KDWV� ��� ��� ��� ��� ���

6RFLDO�1HWZRUNV� Q�D�� Q�D�� Q�D�� Q�D�� ���

&RUQSXWHU��2QOLQHVSLHOH� ��� ��� ��� ��� ���

+RUQHEDQNLQJ� ��� ��� ��� ��� ���

2QOLQHVKRSSLQJ� ��� ��� ��� ��� ��

4XHOOHQ��$5'�=')�2QOLQHVWXGLHQ������ ���,,��GHXWVFKVSU��2QOLQHU��������Z|FKHQWOLFK���

9LHOH�(UZDUWXQJHQ�DXV�GHU�*U�QGHU]HLW�GHV�:HE�NRQQWHQ�VLFK�DOVR�ELV�]XU�-DKUWDXVHQGZHQGH�NDXP�HUILLOOHQ��$XFK�ZHQQ�XP������NQDSS����3UR�]HQW�GHU�*HVDPWEHY|ONHUXQJ��%5'�� �EHU�HLQHQ�2QOLQH]XJDQJ�YHUIXJWHQ��GHXWHWHQ� GLH�'DWHQ� ]X� GHQ�1XW]XQJVSUlIHUHQ]HQ�NDXP�DXI�HLQH� (URVLRQ�PDVVHQPHGLDOHU�6WUXNWXUHQ�KLQ��VRQGHUQ�HUZHFNWHQ�GHQ�(LQGUXFN��GDVV�GDV�*URV�GHU�2QOLQHU�QDFK�ZLH�YRU�HKHU�DQ��OFDQ�EDFN�5H]FSWLRQ�XQG�ZHQLJHU�DQ� DNWLYHU�%HWHLOLJXQJ� LQWHUHVVLHUW�ZDU�� 6R� UHV�PLHUWHQ� 9$1� (,0(5(1� HW�DO�� ������� ������ GDVV� �]ZDU�GHU�$QWHLO� GHU��LQWFU��DNWLYHQ�0HGLHQQXW]XQJ�]X>QLPPW@�� GHU� SDVVLYH� .RQVXP� YRQ� ,QIRUPDWLRQ� XQG� 8QWHUKDOWXQJ� >�����@�DEHU� ZHLWHUKLQ� GLH� 0HGLHQQXW]XQJ� GRPLQLHUHQ� >ZLUG@��� 8QG� 0(&.(/�

Page 11: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 'DV�IU�KH�:RUOG�:LGH�:HE�

������� ��� I��� QRWLHUWH�PLW�%OLFN�DXI�GLH�HUVWHQ�(UIDKUXQJHQ�DXI�GHQ�)HOGHUQ�GHU�(�3DUWL]LSDWLRQ�E]Z��(�.RQVXOWDWLRQ��

��bKQOLFK�ZLH� EHLP� )HUQVHKHQ�LQ� GHU�5HJHO�GLH�9HUVXFKH�JHVFKHLWHUW� VLQG��%�UJHU�YRQ�=XVFKDXHUQ�]X�0LWJHVWDOWHUQ�]X�PDFKHQ�� �������� UHODWLYLHUHQ�DXFK�GLH� HUVWHQ� (UIDKUXQJHQ� XQG� HPSLULVFKHQ� (UJHEQLVVH� ]XU� DNWLYHQ� %HWHLOL�JXQJ� LP� ,QWHUQHW� GLH� (UZDUWXQJHQ� DQ� GDV� 1HW]�� >������� *UXQGVlW]OLFK� VWHOOW�VLFK�>�����@� GLH�)UDJH��RE�SROLWLVFKH�.RPPXQLNDWLRQ� >�����@� LP�1HW]�GHQ�ULFKWL�JHQ� 3ODW]� ILQGHW�� >�����@� *HUDGH� LQ� GLHVHP�.RQWH[W� VSLHOW� GHU� -RXUQDOLVPXV�HLQH� EHGHXWHQGH� 5ROOH�� (U� EHREDFKWHW� VWHOOYHUWUHWHQG� IOLU� GLH� 0LWJOLHGHU�HLQHU�*HVHOOVFKDOO� (UHLJQLVVH� XQG� (QWZLFNOXQJHQ� LQ� GLHVHU� *FVFOOVFKDIO��VHOHNWLHUW� XQG� >�����@� VFKDIIW� GDPLW� VR]LDO� YHUELQGOLFKH� 6LQQ]XVDPPHQKlQJH�������@�� 'LHVHV� NDQQ�GDV�,QWHUQHW�VHOEVW�QLFKW�OHLVWHQ��ZHLO�HV� HLQ�SULPlU�WHFK�QLVFKHV�0HGLXP�LVW>�����@���

1DFK� GHP� 3ODW]HQ� GHU� �'RWFRP�%ODVH� LP�JOHLFKHQ� -DKU�]RJ�GHQQ� DXFK�HLQH� JHZLVVH�1�FKWHUQKHLW� LQ� GLH� DOOJHPHLQH� |IIHQWOLFKH�'LVNXVVLRQ� HLQ���'DV�1HW]� YHUlQGHUW�GLH�*HVHOOVFKDIW�ZHQLJHU�DOV�YHUPXWHW��� QRWLHUWH� GHU�Spiegel ����������,���XQG�GLH�Zeit ]RJ��GLH�Q�FKWHUQH�%LODQ]��GDVV�YRQ�GHQ�KRFKIOLHJHQGHQ� 3URJQRVHQ� XQG�9LVLRQHQ� >�����@�QLFKW�VRQGHUOLFK� YLHO� HLQJH�WURIIHQ�LVW���'$0$6&+.(�����,���

�� 6RFLDO�0HGLD�LP� ��:HE� ����

1DFK�HLQHU�3KDVH�GHU�'HVLOOXVLRQLHUXQJ�JHJHQ�EHU�GHP�,QWHUQHW�]ZLVFKHQ������XQG�������GLH�VLFK�DXFK� LQ�GHQ�%HZHUWXQJHQ�YLHOHU�,7��8QWHUQHKPHQ�DXI�GHQ� )LQDQ]PlUNWHQ�QLHGHUVFKOXJ��$%5$0621� ������� ELOGHWHQ�VLFK�DE������ HUQHXW�ZHLWUHLFKHQGH�9LVLRQHQ� XP� GDV� �:HE� ���� KHUDXV�� 'HU�$XV�GUXFN� VHOEVW� ZXUGH� EHUHLWV� ����� GXUFK� GLH� ,QWHUIDFH�'HVLJQHULQ�'$5&<�',18&&,� ������� HLQJHILLKUW�� HUODQJWH�MHGRFK�HUVW�GXUFK� HLQHQ�$UWLNHO� GHV�,7�9HUOHJHUV�7,0�25(,//<� �������DOOJHPHLQH�%HNDQQWKHLO�XQG�DYDQFLHU�WH�GDQDFK�UDVFK�]XP�6\QRQ\P�IWLU�HLQH�HUQHXWH�$XIEUXFKVWLPPXQJ�XP�GDV�:HE�� 6R�VFKULHE�0$5,2�6,;786� ������� YRP�+HUDQZDFKVHQ�HLQHV� �GLFK�WH>Q@� *HIOHFKW>V@� YRQ�.RPPXQLNDWLRQV� XQG� ,QIRUPDWLRQVP|JOLFKNHLWHQ��GLH�GHQ�0HQVFKHQ�XQG�VHLQH�%HG�UIQLVVH�LQ�GHQ�0LWWHOSXQNW�VWHOOHQ���ZlK�UHQG� 125%(57� %2/=� YRQ� HLQHP� �(PSRZHUPHQW� GHU� 0DVVHQ�� VSUDFK��]LW��Q�� Spiegel ������XQG�.(<,1�.(//�<�������� GLH�9�FUQHW]XQJ�LP� ��:HE����� DOV� �WEH�>�����@� PRVW�VXUSULVLQJ� HYHQW�� GHU�0HQVFKKHLWVJHVFKLFKWH�FKD�UDNWHULVLHUWH�� � ,Q� WKH� QHDU�IXWXUH�� HYHU\RQH�DOLYH�ZLOO� �RQ�DYHUDJH��ZULWH�D�VRQJ��DXWKRU�D� ERRN��PDNH�D� YLGHR��FUDIW�D� ZHEORJ��DQG� FRGH�D� SURJUDP��>�����@�:ER�ZLOO�EH�D�FRQVXPHU"�1R�RQF���

����� 9LVLRQHQ�XQG�(UZDUWXQJHQ�

$XV�GHU�(UZDUWXQJ��GDVV�GLH�3RWHQ]LDOH�GHV�VSlWHVWHQV�PLW�GHP��:HE�����WHFKQLVFK�UHDOLVLHUWHQ��ELGLUHNWLRQDOHQ�.RPPXQLNDWLRQVDSSDUDWV��%5(&+7������� QLFKW�QXU�YRQ� GHQ� IU�KHQ� 1XW]FUQ�� VRQGHUQ� N�QIWLJ� DXFK� YRQ�GHU�DOOJHPHLQHQ�%HY|ONHUXQJ�DXVJHVFK|SIW�Z�UGHQ��ODVVHQ�VLHE�YLHU�LQWHUDJLH�UHQGH�9HUlQGHUXQJVK\SRWKHVHQ�DEOHLWHQ��GLH�VHLW� ����� LQ�GHU�DOOJHPHLQHQ�ZLH�DXFK�LQ�GHU�VR]LDOZLVVHQVFKDIWOLHKHQ�gIIHQWOLFKNHLW�NXUVLHUHQ������ Die zunehmende Substitution massenmedialer Strukturen durch nut-

zerzentrierte Austauschprozesse: '$1�*,//025� �������FKDUDNWHULVLHU�WH�GDV�:HE�����DOV�GDV�HUVWH� �PDQ\�WR�PDQ\�0FGLXP�GHU�*HVFKLFKWH�

Page 12: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 6RFLDO�0HGLD�LP��:HE�����

XQG� YHUPXWHWH�� GDVV� GLH� 7DJH� UHLQHU� �RQH�WR�PDQ\�%HULFKWHUVWDWWXQJ�EDOG� JH]lKOW� VHLHQ�� �*UDVVURRWV�MRXUQDOLVWV� DUH� GLVPDQWOLQJ�%LJ�0H�GLDV�PRQRSRO\�RQ�WKH�QHZV�� WUDQVIRUPLQJ� LW� IURP� D� OHFWXUH� WR� D�FRQ�YHUVDWLRQ���9RUVWHOOXQJHQ�]X� SDUWL]LSDWLYHQ� -RXUQDOLVPXVIRUPHQ�ZXU�GHQ� VFKRQ� VHLW�GHQ� ����HU�-DKUHQ�GLVNXWLHUW�� GXUFK�6RFLDO�0HGLD� LP�:HE�DEHU�HUOHEWHQ�VLH� LPPHQVHQ�$XIWULHE�� 0LW�%OLFN�DXI�WikiLeaks QRWLHUWH�HWZD�&+5-6723+�%,(%(5��������������GDVV�GLH�gIIHQWOLFKNHLW�]ZDU��KHXWH�QRFK�DXI�GLH�0LWZLUNXQJ�HWDEOLHUWHU�$NWHXUH�DXV�GHU�:HOW�GHU� �DOWHQ� 0DVVHQPHGLHQ� DQJHZLHVHQ� VHLQ� >PDJ@�� GRFK� HLQH� %H�VWDQGVJDUDQWLH�JLEW�KLHUDXI�ZRKO�QLHPDQG�PHKU���XQG�67(3+$1�0h1�.(5�������� �����UHV�PLHUWH��GDVV�GLH��=XNXQIW�GHU�0DVVHQPHGLHQ������@�GDYRQ�DEKlQJHQ�>ZLUG@��RE�LKQHQ�QDFK�GHU�WHFKQLVFK�YROO]RJHQHQ�'L�JLWDOLVLHUXQJ�DXFK�GLH�PHGLDOH�7UDQVIRUPDWLRQ� ������@�]X�PDVVHQKDIW�JH�QXW]WHQ�1HW]PHGLHQ�JHOLQJW���

���� Der wachsende Einfluss der ��Weisheit der Vielen': 1LFKW�QXU� LQ� GHU�1DFKULFKWHQSURGXNWLRQ� JHZLQQW� GLH� �6FKZDUPLQWHOOLJHQ]� DXV� GHU�6LFKW�YLHOHU�1HW]HYDQJHOLVWHQ�DQ�*HZLFKW � DXFK�DXI�DQGHUHQ�)HOGHUQ�GHU�:LVVHQVRUJDQLVDWLRQ�VROOHQ�([SHUWHQ�HLQHQ�]XQHKPHQGHQ�%HGHX�WXQJVYHUOXVW� HUIDKUHQ� �+251�*,6,� ������ 0,//(5� ������� 'LH� 7KHVH��GDVV��GLH�0HQJH�>�����@� LQ�LKUHU�*HVDPWKHLW�EHVVHU�VHLQ��NDQQ�DOV� NODVVL�VFKH� $XWRULWlWHQ�� ZXUGH� EHUHLWV� GXUFK� $UX6727(/(6� ������� -OO�� ����YHUWUHWHQ� XQG�DXFK�PLW�%H]XJ�DXI�GDV� ,QWHUQHW�VFKRQ� LQ�GHQ� ����HU�-DKUHQ�HU|UWHUW��.$5*(5� ������� OQ�GHQ� OHW]WHQ�-DKUHQ� DEHU�ZXUGH�VLH�]X�HLQHU�ZHLWOlXILJ�YHUWUHWHQHQ� =XNXQIWVHUZDUWXQJ�� +2:$5'�5+(,1�*2/'��������UHDNWLYLHUWH�GLH�'LVNXVVLRQ�XP�HLQH�(UZHLWHUXQJ�GHU�NRO�OHNWLYHQ� ,QWHOOLJHQ]� GXUFK� GDV� :HE�XQG� -$0(6� 6852:,(&.,� �������SUlJWH�ZHQLJ�VSlWHU�GLH�9RUVWHOOXQJ�GHU���:HLVKHLW�GHU�9LHOHQ��GLH�PLW�GHP�(UIROJ�GHU�2SHQ�&RQWHQW�(Q]\NORSlGLH�Wikipedia DXJHQVFKHLQ�OLFK�HLQH�XQPLWWHOEDUH�%HVWlWLJXQJ�IDQG��]�%��3(17=2/'������� 67(*�%$8(5��������

���� Die Auflösung der Rollenverteilung zwischen Produzenten und Kon-sumenten: (QJ�YHUEXQGHQ�PLW�GHP�6LHJHV]XJ�GHU�Wikipedia LVW�]XGHP�GLH�7KHVH�HLQHV�:DQGHOV�GHU�NODVVLVFKHQ�.RQVXPHQWHQ�]X��3URVXPHQ�WHQ�� 6R�QRWLHUWH�HWZD�-|5*�%,(1(57�������� ����GLH�5H]LSLHQWHQ�Z�U�GHQ��]X�DNWLYHQ�� JOHLFKEHUHFKWLJWHQ�7HLOQHKPHUQ��� XQG�)5$1.�+25�1,*� ������� ���� ���� EHREDFKWHWH�� GDVV� GDV� �,QWHUQHW� ������@� ]X� HLQHP�

���� 9LVLRQHQ�XQG�(UZDUWXQJHQ� ���

EXQWHQ��FKDRWLVFKHQ�0LWPDFK�0DUNWSODW]�JHZRUGHQ�>�����@� >LVW@��%LVODQJ�EHVWLPPWHQ� ,QWHQGDQWHQ�� 5HJLVVHXUH�� -RXUQDOLVWHQ� GDV� 3URJUDPP� �NXU]�� 3URILV�� -HW]W� HUKHEW� VLFK� DXV� MHGHP�HLQ]HOQHQ� =XVFKDXHUVHVVHO�.RQNXUUHQ]���$[(/�%5816�������������PHUNWH�LQ�GLHVHP�.RQWH[W�DQ��GDVV�72))/(5V� ������� XUVSU�QJOLFKHV�3URVXPHU�.RQ]HSW�NDXP�PHKU�DXVUHLFKH�� XP� DOOH� 6SLHODUWHQ� GHU�2QOLQH�3DUWL]LSDWLRQ� ]X� XPVFKUHL�EHQ�� XQG� VFKOXJ� GDKHU� YRU�� ]ZLVFKHQ� �3URVXPHQWHQ� LQ� &URZGVRXU�FLQJ�3UR]HVVHQ� VRZLH� �3URGXW]HP� LP�2SHQ�6RXUFH� XQG� �&RQWHQW�%FUFLFK�]X�XQWHUVFKHLGHQ��GLH��YRQ�LQGXVWULHOOHU�3URGXNWLRQ�XQDEKlQ�JLJ�DNWLY��VHLHQ��

���� Eine Demokratisierung gesellschaftlicher Entscheidungsprozesse: 'LH�$QQDKPH��GDVV�N�QIWLJ�QLFKW�QXU�GLH�6RFLDO�:HE�,QWHQVLYQXW]HU��VRQ�GHUQ�HLQH�9LHO]DKO�YRQ�2QOLQHP�]X� �3URVXPHQWHQ� E]Z�� �3URGXW]HUQ�Z�UGHQ�� IWLKUWH��EHUGLHV�]X�GHU�9RUVWHOOXQJ�HLQHU�DOOJHPHLQHQ�'HPR�NUDWLVLHUXQJ� JHVHOOVFKDIWOLFKHU�(QWVFKHLGXQJVSUR]HVVH�� �bKQOLFK�ZLH�EHL� GHU�'HPRNUDWLVLHUXQJ�GHV�:LVVHQV�D�,D�:LNLSHGLD�ILQGHW�QXQ>�����@�HLQH�ZHOWZHLWH�'HPRNUDWLVLHUXQJ�>�����@�GHU�:LOOHQV� XQG�%HZXVVWVHLQV�ELOGXQJ�VWDWW���685<� ������ ������ GD� QXQ��DOOH� LKUHQ� (LQIOXVV�JHOWHQG�PDFKHQ�N|QQHQ��XQDEKlQJLJ�YRQ�+HUNXQIW��.RQWRVWDQG��%H]LHKXQJV�QHW]���*52%��������:,//,$0�'87721�JDE�LP�Spiegel ��������]X�3UR�WRNROO��GDV�:HE�PDFKH��GLH�'HPRNUDWLH�SOXUDOLVWLVFKHU���GLH�Zeit ULHI�GLH��)DFHERRNUDWLH��DXV��672/=�������IHUQHU�� /(,67(57,5g+/(�������XQG� DXFK� LP� VR]LDOZLVVHQVFKDIWOLHKHQ� 'LVNXUV� ZXUGHQ� VROFKH� RGHU�lKQOLFKH� 7KHVHQ� ]XU� QHW]YHUPLWWHOWHQ� 'HPRNUDWLVLFUXQJ� UHJH� DXIJH�JULIIHQ��]�%��:,17(5�������&$67(//6�������022567('7��������

.ULWLVFKH�$QPHUNXQJHQ�IDQGHQ� GHUZHLOODQJH�NDXP�$QVFKOXVV�� =ZDU�EH�VFKULHEHQ�HLQLJH�.RPPHQWDWRUHQ� GLH� ��'LVNXWDQWHQ� GHV� 1HW]HV� >DOV@� 'LV�NXUVWRG���*5$))� ������� GHUDUWLJH�(LQVFKlW]XQJHQ�ZXUGHQ� DXIJUXQG�LKUHU�HLQVHLWLJHQ�)lUEXQJ� DEHU�]XUHFKW�DOV� �NXOWXUSHVVLPLVWLVFKHU�$ODUPLVPXV���)5(<(5087+� ������ */$6(5� ������ HLQJHVWXIW�� -�UJHQ� +DEHUPDV� ������������KLQJHJHQ�VHW]WH�VLFK�GHXWOLFK�XQDXIJHUHJWHU�PLW�GHQ�5�FNZLUNXQJHQ�GHV� ,RWHPHWV�DXI�GLH�gIIHQWOLFKNHLW�DXVHLQDQGHU�XQG�NDP�]X�GHP�6FKOXVV��GDVV� GDV� :HE� LQ� UHSUHVVLYHQ� 5HJLPHQ� ]ZDU� GXUFKDXV� GHPRNUDWLVLHUHQG�ZLUNHQ�N|QQH�� LQ�OLEHUDOHQ�6WDDWHQ�DEHU�YRUHUVW�NHLQH��IXQNWLRQDOHQ�bTXL�YDOHQWH�I�U�GLH�gIIHQWOLFKNHLWVVWUXNWXUHQ��GHU�0DVVHQPHGLHQ�OLHIHUH��$XFK�VHLQH�(LQJDEHQ�ZXUGHQ�MHGRFK�]XQlFKVW�DOV�U�FNZlUWVJHZDQGW�HLQJHVWXIW��

Page 13: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 6RFLDO�0HGLD�LP��:HE�����

Jürgen Habermas und das Internet %HUHLWV� LQ� GHU�*U�QGHU]HLW�GHV�:HE� HUKRIIWHQ� VLFK�1HW]XWRSLVWHQ�HLQH� �9HU�ZLUNOLFKXQJ� GHU� QRUPDWLYHQ� $QVSU�FKH� GHV� OLEHUDOHQ� gIIHQWOLFKNHLWVPRGHOOV�QDFK�+DEHUPDV���1(8%(5*(5������� �����GD�QXQ�DOOH�2QOLQHU�JOHLFKEHUHFKWLJ�WHQ�=XJDQJ�]X� HLQHU�gIIHQWOLFKNHLWVVSKlUH�KlWWHQ�� LQ� GHU�MHGHV�7KHPD�GLVNX�WLHUW�ZHUGHQ�N|QQH�E]Z�� QXU�GHU�VDQIWH�=ZDQJ�GHV� EHVVHUHQ�$UJXPHQWV� ]lKOH��]�%�� %8&+67(,1� ������ 3267(5� ������ XQG�]DKOUHLFKH� 6WLPPHQ� EHP�KWHQ�VLFK�]XJOHLFK��GLHVH�9RUVWHOOXQJHQ�DOV� LGHDOLVWLVFK�]X�GHNXYULHUHQ��]�%��'($1������� -$55(1� ������ 0$56&+$//� ������� 'HVVHQ� XQJHDFKWHW� IODPPWHQ� LP�'LVNXUV� XP� GDV� �:HE� ���� lKQOLFKH� +RIIQXQJHQ� HUQHXW� DXI��]�%�� 0�1.(5�������%(9&��������

-h5*(1�+$%(50$6� VHOEVW�PHOGHWH�VLFK�]X� GHP�7KHPHQNRPSOH[� ,QWHUQHW�XQG�gIIHQWOLFKNHLW�HUVWPDOV������DXVI8KUOLHK � XQG�GXUFKDXV�NULWLVFK� ]X�:RUW��

�'LH�1XW]XQJ�GHV�,QWHUQHWV�KDW�GLH�.RPPXQLNDWLRQV]XVDPPHQKlQJH�]XJOHLFK�HUZHLWHUW� XQG� IUDJPHQWLHUW�� 'HVKDOE� �EW� GDV� ,QWHUQHW� ]ZDU� HLQH� VXEYHUVLYH�:LUNXQJ� DXI�DXWRULWlUH� gIIHQWOLFKNHLWVUHJLPH� DXV�� $EHU� GLH� KRUL]RQWDOH� XQG�HQWIRUPDOLVLHUWF�9HPHW]XQJ�GHU�.RPPXQLNDWLRQHQ�VFKZlFKW�]XJOHLFK�GLH� (U�UXQJHQVFKDIWHQ� WUDGLWLRQHOOHU� gIIHQWOLFKNHLWHQ�� 'LHVH� E�QGHOQ� QlPOLFK� LQQHU�KDOE�SROLWLVFKHU�*HPHLQVFKDIWHQ�GLH�$XIPHUNVDPNHLW�HLQHV�DQRQ\PHQ�XQG�]HU�VWUHXWHQ�3XEOLNXPV� ILLU� DXVJHZlKOWH�0LWWHLOXQJHQ�� VRGDVV�VLFK�GLH�%�UJHU�]XU�JOHLFKHQ�=HLW�PLW�GHQVHOEHQ�NULWLVFK�JHILOWHUWHQ�7KHPHQ�XQG�%HLWUlJHQ�EHIDVVHQ�N|QQHQ�� 'HU� EHJU��HQVZHUWH� =XZDFKV� DQ� (JDOLWDULVPXV� >�����@� ZLUG� PLW� GHU�'H]HQWULHUXQJ�GHU� =XJlQJH� ]X� XQUHGLJLHUWHQ�%HLWUlJHQ� EH]DKOW��� �+$%(50$6����������

,Q� VHLQHP�%XFK�$FK��(XURSD�DUEHLWHWH�+DEHUPDV�������� �����GLHVH�hEHUOHJXQJHQ�ZHLWHU�DXV�XQG�NDP�GDEHL�]X�IROJHQGHP�6FKOXVV��

�'DV�:HE� OLHIHUW�GLH�+DUGZDUH� ILLU� GLH� (QWUlXPOLFKXQJ� HLQHU� YHUGLFKWHWHQ� XQG�EHVFKOHXQLJWHQ� .RPPXQLNDWLRQ�� DEHU� YRQ� VLFK� DXV� NDQQ� HV� GHU� ]HQWULIXJDOHQ�7HQGHQ]�QLFKWV�HQWJHJHQVHW]HQ��9RUHUVW�IHKOHQ� LP�YLUWXHOOHQ�5DXP�GLH�IXQNWLRQD�OHQ� bTXLYDOHQWH� IOLU� GLH� gIIHQWOLFKNFLWVVWUXNWXUHQ�� GLH� GLH� GH]HQWUDOLVLHUWHQ� %RW�VFKDIWHQ�ZLHGHU�DXI7DQJHQ��VHOFJLHUHQ�XQG�LQ�UHGLJLHUWHU�)RUP�V\QWKHWLVLHUHQ���

6HLQH�'LDJQRVHQ�VWLH�HQ�LQ�GHU�%ORJRVSKlUH�PLWKLQ� DXIZHQLJ�*HJHQOLHEH��6R�QRWLHUWH� ]�%��0(<(5�/8&+7� �������� �+DEHUPDV� NDSLWXOLHUW� �������� YRU�GHU�$XI�JDEH�� VHLQH�GHOLEHUDWLYHQ�gIIHQWOLFKNHLWVPRGHOOH�DQ�GDV� ,QWHUQHW]HLWDOWHU�DQ]X�SDVVHQ���XQG�-$5&+2:� �������FKDUDNWHULVLHUWH�GHQ�3KLORVRSKHQ�DOV�*HVWULJHQ�LQ� HLQHU��=ZHL�:HOWHQ�6LWXDWLRQ��� LQ� GHU��GLH�7HLOQHKPHU�GHU�QHXHQ�0HGLHQ�VLFK�OlQJVW�ZLH�GLH�)LVFKH�LP�KLHUDUFKLHDUPHQ�:DVVHU�WXPPHOQ�XQG�VLFK�IDOO�ZHLVH� GRUW� ]X� 6FKZlUPHQ� ]XVDPPHQWXQ�� ZlKUHQG� GLH� DOWPHGLDOHQ� 1LFKW�VFKZLPPHU>�������VLFK�DQ�DOWH�3ODWWIRUPHQ�XQG�*HZLVVKHLWHQ�NODPPHP>���������

���� 9LVLRQHQ�XQG�(UZDUWXQJHQ� ���

6R�YHUPXWHWH� ]�%�� %5816� �������� �WKDW�+DEHUPDV� LV� HLWKFU� XQZLOOLQJ� RU�XQDEOH� WR� WUDQVODWH� KLV� SXEOLF� VSKHUH� PRGHO� >�����@� WR� WKH� QHWZRUN� DJH���0LWWOHUZHLOH�ZHUGHQ� VHLQH�$QPHUNXQJHQ� LP�DOOJHPHLQHQ�PHGLHQZLVVHQ�VFKDIWOLFKHQ�'LVNXUV�DOOHUGLQJV�DOV� UHODWLYLHUHQGHV�0RPHQWXP�DXIJHQRP�PHQ��1(8%(5*(5�������XQG�DXFK�LQ�GHU�gIIHQWOLFKNHLW�ILQGHQ�]XQHKPHQG�NULWLVFKH� 6WLPPHQ� *HK|U�� /$1,(5� ������� EHLVSLHOVZHLVH� EHVFKULHE� GLH�8WRSLHQ� XP�GLH� �6FKZDUPLQWHOOLJHQ]� LQ�HLQHP�YLHO�EHDFKWHWHQ�%HVWHOOHU�DOV� �GLJLWDOHQ� 0DRLVPXV���GHU� GDV�.ROOHNWLY� JHJHQ�EHU� GHU�,QQRYDWLRQV�NUDIW� GHV� (LQ]HOQHQ� �EHUEHZHUWH�� XQG� 0252=29� �������� ����� JDE� ]X�3URWRNROO��GDVV��XQVHU��(PSRZHUPHQW� >�����@DOV�.RQVXPHQWHQ>�����@�PLW�HLQHU�6FKZlFKXQJ�XQVHUHU�3RVLWLRQ�DOV��6WDDWV���%�UJHU�HLQKHU>JHKW@���

���� %LVODQJ�EHREDFKWEDUH�1XW]XQJ�

'DV�(QGH�GHU�0DVVHQPHGLHQ��GLH��:HLVKHLW�GHU�9LHOHQ��HLQH�'HPRNUDWL�V LHUXQJ�JHVHOOVFKDIWOLFKHU�(QWVFKHLGXQJVSUR]HVVH��$OO�GLHVH�SRVLWLYHQ��ZLH�DXFK� HLQLJH� DSRNDO\SWLVFKH�� 9RUVWHOOXQJHQ� LPSOL]LHUHQ�� GDVV� VLFK�GLH� HU�ZHLWHUWHQ�3DUWL]LSDWLRQVP|JOLFKNHLWHQ�ODQJIULVWLJ�QLFKW�QXU�LQ�HLQJHJUHQ]�WHQ�.UHLVHQ�� VRQGHUQ� JHVHOOVFKDIWVZHLW�GXUFKVHW]HQ�� 8QG� VRIHUQ�SDXVFKDO�JHIUDJW� ZLUG�� ZHU��]XPLQGHVW� VHOWHQ�� ��:HE� �����$QJHERWH� QXW]W�� ODVVHQ�VLFK� LP�GHXWVFKVSUDFKLJHQ�5DXP�GXUFKDXV� KRKH�'LIIXVLRQVZHUWH�IHVWVWHO�OHQ��$5'�=')��������� �����QXW]WHQ����3UR]HQW�GHU�2QOLQHU�Wikipedia, ���3UR]HQW�JULIIHQ� DXI�9LGHRSRUWDOH�]XU�FN�� ���3UR]HQW�YHUZHLOWHQ�LQ�6RFLDO�1HWZRUNV�� �� 3UR]HQW� ODVHQ�%ORJV� XQG��� 3UR]HQW�YHUZHQGHWHQ�Twitter. ,Q�GHU�PLQGHVWHQV�Z|FKHQWOLFKHQ�1XW]XQJ�ZLHVHQ�DOOHUGLQJV�QXU�6RFLDO�1HW�ZRUNV�XQG�9LGHRSRUWDOH�KRKH�:HUWH�DXI��ZlKUHQG�%ORJV�XQG�0LFUREORJV�DXI�HLQHP�QLHGULJHQ�1LYHDX�YHUKDUUWHQ��$EE�������'LH�'DWHQ�GHU�$5'�=')�2QOLQHVWXGLH�VXJJHULHUHQ�]XGHP� �lKQOLFK��Bitkorn �������� GDVV�GLH�SULPlU�MXQJHQ� $OOWDJVQXW]HU� YRQ� 6RFLDO� 1HWZRUNV� HKHU� DQ� 8QWHUKDOWXQJ� E]Z��,QGLYLGXDONRPPXQLNDWLRQ�XQG�ZHQLJHU�DQ�DNWXHOOHU��SROLWLVFKHU��,QIRUPD�WLRQ�LQWHUHVVLHUW�VLQG��%86(0$11�HW�DO��������9$1�(70(5(1,)5((6� �������

Page 14: Wiederkehrende Erwartungen an neue Medien (2012)

���

���

���

���

���

���

���

�����

Abb. 1

��

�����

�� 6RFLDO�0HGLD�LP���:HE�����

�������������

�� SQYDWH�1HW]ZHWO��H� �� 9LGHRSRUWDOH� �� :OO�LSHGD��!� 7ZLWWHU� R� :HEORJV�

�� ��

����� ����� �����

0LQGHVWHQV�Z|FKHQWOLFKH�1XW]XQJ�GXUFK�GHXWVFKVSUDFKLJH�2QOLQHU��LQ�3UR]HQW��4XHOOH��HLJHQH�'DUVWHOOXQJ�QDFK�$5'�=')�2QOLQHVWXGLFQ������ �����

9LGHRSRUWDOH�ZHUGHQ�ELV� GDWR�HEHQIDOOV�SULPlU�YRQ�M�QJHUHQ�2QOLQFP�JHQXW]W��$5'�=')����,,��XQG�GHUHQ�3UlIHUHQ]HQ�I�U�XQWHUKDOWHQGH�,QKDOWH�ZLUNHQ�VLFK�DXFK�DXI�GLH�5DQJOLVWHQ�GHU�PHLVW�UH]LSLHUWHQ�9LGHRV�DXI�You-Tube.de DXV��6&+5$3(����,,���� 'LH����SRSXOlUVWHQ�9LGHRV�EHVWDQGHQ�0LWWH������ ]X� ��� 3UR]HQW� DXV� NRPPHU]LHOOHQ� 0XVLNYLGHRV�� )LOP� E]Z�� 79�$XVVFKQLWWHQ�RGHU�:HUEXQJ��1DFKULFKWHQ�RGHU�SROLWLVFKH�%HULFKWH�VSLHOWHQ�PLW��� 3UR]HQW�NDXP�HLQH�5ROOH��1XU���3UR]HQW�GHU�2QOLQHU�JDEHQ�DQ��MH�PDOV�DXI�9LGHRSRUWDOHQ�SXEOL]LHUW�]X�KDEHQ��%86(0$11�*6&+(,'/(������������� XQG�DXFK�DXI�DQGHUHQ�)HOGHUQ� EOLHE� GDV� 9HU|IIHQWOLFKXQJVLQWHUHVVH�ELVODQJ�UHODWLY�JHULQJ��$EE������ =ZDU�ZXUGHQ�9LGHRSRUWDOH�XQG�Wikipedia ����� YRQ�HLQHP�'ULWWHO�GHU�GHXWVFKHQ�2QOLQHU�Z|FKHQWOLFK�RGHU�KlXILJHU�JHQXW]W��DEHU�QXU�ZHQLJH�KDEHQ�GRUW�MH�HWZDV�SXEOL]LHUW���� ��3UR]HQW��� ,P�)DOOH�YRQ�%ORJV�XQG�Twitter OLHJHQ�GLH�HQWVSUHFKHQGHQ�:HUWH�]ZDU�K|KHU�������� 3UR]HQW��� DOOHUGLQJV� ZHUGHQ� GLHVH� $QJHERWH� ZLHGHUXP� YRQ� GHU�$OOJHPHLQKHLW�NDXP�UH]LSLHUW��]XPDO�VLFK�GHUHQ�UHJHOPl�LJH�DNWLYH�8VHU �ZLH� LP�)DOOH�GHU�Wikipedia �6&+52(5,+(57(/� ������� DXV� VHKU�VSH]LIL�VFKHQ�%HY|ONHUXQJVVHJPHQWHQ�VSHLVHQ���0.�������6&+(1.�FW�DO�����,,����

���� %LVODQJ�EHREDFKWEDUF�1XW]XQJ�

����� VHKU�LQWHUHVVLHUW�������� HWZDV�WQWHUHVVLHUW������

���

��� ����������R����� �����

���

�� VHKU�LQWHUHVVHW�������R� HWZDV�LQWHUHVVLHUW��������

����������R� ā���������

· · ... . .. 0 ··············· 0 ··············· 0

���

����� ����� ����� ����� ����� �����

Abb. 2 ,QWHUHVVH�GDUDQ��DNWLY�,QKDOWH� LP�:HE�]X�SXEOL]LHUHQ��2QOLQHU��LQ�3UR]HQW��4XHOOHQ�� %86(0$11�*6&+(,'/(� ������ ����������� ����������� ),6&,,� h6&+(,'/(������ �����

'DU�EHU� KLQDXV� ]HLJHQ�&RQWHQW�6WXGLHQ� DXV� GHQ� OHW]WHQ� -DKUHQ�� GDVV�%ORJV� LQ�YLHOHQ�)lOOHQ�YRUGULQJOLFK�GHU�6HOEVWGDUVWHOOXQJ�RGHU�GHP� VHPL�SULYDWHQ� $XVWDXVFK� GLHQHQ� XQG� GLH� %ORJRVSKlUH� GXUFK� HLQHQ� lKQOLFKHQ��0DWWKlXV�(IIHNW� JHNHQQ]HLFKQHW� LVW� ZLH�GLH�:LVVHQVFKDIW�� :HU�EHNDQQW�LVW�� ZLUG� KlXILJ� YHUOLQNW�� ZHU� XQEHNDQQW� LVW�� HUKlOW� ]XPHLVW� NHLQHQ� /LQN�]XU�FN� �hEHUEOLFN�� 6&+5$3(� ������ ����� 6&+0,'7� FW�DO�� ������� 6HOELJHV�JLOW�QDFK�HLQHU�LQWHUQDWLRQDOHQ�6WXGLH�IOLU� GHQ�0LFUREORJJLQJ�'LHQVW�Twit-ter, LQ�GHP����,���FD����3UR]HQW�GHU�1XW]HU�ILLU����3UR]HQW�GHU�,QKDOWH�YHU�DQWZRUWOLFK�]HLFKQHWHQ�(Sysomos ��������

,Q� HLQHU� TXDOLWDWLYHQ� 8QWHUVXFKXQJ� YRQ� ����� GHXWVFKVSUDFKLJHQ�7ZHHWV� VWHOOWH�VLHE� �EHUGLHV� KHUDXV�� GDVV� VLFK� GLH�0HKU]DKO� GHU�%HLWUlJH�XP� SULYDWH� RGHU� WHFKQLVFKH� ,QKDOWH� E]Z�� 8QWHUKDOWXQJV� XQG� 5DWJHEHU�7KHPHQ� GUHKWH�� ZlKUHQG� VLFK� OHGLJOLFK� �� 3UR]HQW� DOV� SROLWLVFKH�7ZFHWV�FKDUDNWHULVLHUHQ� OLH�HQ� �.$5%$87=.O� ������� XQG� HLQH� $QDO\VH� ]X� GHQ�PHLVW�HPSIRKOHQHQ�GHXWVFKVSUDFKLJHQ�$UWLNHOQ�LP�6RFLDO�:HE�ILLU�GDV�-DKU����,,� EHVWlWLJW� GHQ� (LQGUXFN�� GDVV� GLH� ,QKDOWH� PDVVHQPHGLDOHU�$QELHWHU�DXFK� LP� 6RFLDO� :HE� HLQH� ZHVHQWOLFKH� 5ROOH� VSLHOHQ� �6&775g'(5� ����������E��� ,Q�GHU�7RS���� GHU� PHLVWHPSIRKOHQHQ� GHXWVFKVSUDFKLJHQ� $UWLNHO�DXI�Twiller, Facebook XQG�Google+ IPGHQ� VLFK� QHEHQ� HLQHP�Bildblog-

Page 15: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 6RFLDO�0HGLD�LP���:HE�����

$UWLNHO� VRZLH� HLQ�HP� %HLWUDJ� YRQ� Der Postil/on DFKW� $UWLNHO� YRQ� NODVVL�GLDOHQ� $QELHWHUQ� (Bild, Spiegel, Zeit, Süddeutsche Zei-HQWVSUHFEHQGHQ�7RS�����QHKPHQ�Bild.de XQG�Spiegel.de HUVWHQ�3OlW]H�HLQ��7DE������

VHKHQ� PDVVHQPH�tung) XQG� LQ� GHU�HEHQIDOOV�GLH�YRUG�

Tab. 4: Die 15 zistischer Inhalte

meist empfohlenen deutschsprachigen Anbieter pub/i-bei Facebook, Google+ und Twitter in der Hyper-

2011 land Top-100 für

bild.de ��������spiegel.de ��������Der Postillon �6DI�UUH�%LRJ�� ��������zeit.de ��������süddeutsche.de ��������bildblog.de �0HGLD��:DWFKEORJ�� �������(az.de �������ARD Mediathek �������tagesschau.de �������T-Online �������welt.de �������golem.de �������chip.de �������G! Gutjahrs Blog ��%ORJ�HLQHV�IUHLHQ�-RXUQDOLVWHQ�� �������t3n �)DFKSRUWDO�PLW�6RFLDL�1HZV�%FUHLFE�� �������4XHOOH��HLJHQH�=lKOX�QJ�QDFK�6&+5g'(5������������E�

0LW�%OLFN�DXI�G�GHQQ� DXFK� ELVODQJ�

LF�*HVDPWEHY|ONHUXQJ�N|QQHQ�QXW]HUJHQHULHUWH� ,QKDOWH�

EOLHUWHQ�4XHOOHQ� IU�JH�� ZR� VLH� VLFK� J�JDEHQ� ��� 3UR]HQW�Studie 20 I 1 �LM'���3UR]HQW�GLH�=HLWXQ�WHQ�� *OHLFKZRKO� VW�

ND8OOO� �RGHU� ]XPLQGHVW� QLFKW� NRQWLQXLHUOLFK�� PLW� HWD�XU� WDJHVDNWXHOOH�1DFKULFKWHQ�NRQNXUULHUHQ�� $XI�GLH� )UD�HVWHUQ� �EHU� GDV� DNWXHOOH� *HVFKHKHQ� LQIRUPLHUW� KDWWHQ�GHU�%HIUDJWHQ�GHU� IXU� GLH� %5'�UHSUlVHQWDWLYHQ�2OO��DQ��GDV�)HUQVHKHQ�JHQXW]W�]X�KDEHQ��ZlKUHQG����J�����3UR]HQW�GDV�5DGLR�XQG���� 3UR]HQW�GDV�:HE�QDQQ�HLJW� GHVVHQ� 5HOHYDQ]� DOV� 1DFKULFKWHQTXHOOH� VWHWLJ� DQ�

���� %LVODQJ�EHREDFEWEDUH�1XW]XQJ� ���

XQG� ODJ� EHL� GHQ� ��� ELV� ���-lEULJHQ� ����� HUVWPDOV� �EHU�GHU� JHGUXFNWHQ�=HLWXQJ� � ZREHL� MHGRFK� EHU�FNVLFKWLJW� ZHUGHQ� VROOWH�� GDVV� GLH� 2QOLQH�3RUWDOH�YRQ� NODVVLVFKHQ�3ULQW�$QELHWHUQ�ZLHGHUXP�]X�GHQ�PHLVW�DQJHVWHX�HUWHQ�6HLWHQ�LP�GHXWVFKVSUDFKLJHQ�:HE�]lKOHQ�(Alexa Internet �������

6XN]HVVLYH�ZlFKVW�DXFK�GLH�%HGHXWXQJ�YRQ�QXW]HUJHQHULHUWHQ�,QKDOWHQ�LQ� GHU�MRXUQDOLVWLVFKHQ� 5HFKHUFKH�� :lKUHQG� VR]LDOH� 0HGLHQ� ����� QRFK�NDXP� HLQH�5ROOH� VSLHOWHQ� �0$&+,//� FW�DO�� ������� JDE� GLH� 0HKUKHLW� GHU�7HLOQHKPHU�HLQHU�5HGDNWLRQVOHLWHUEHIUDJXQJ����,���DQ��6RFLDO�0HGLD�]XZHL�OHQ� DOV� 4XHOOH� ]X� QXW]HQ� �1(8%(5*(5� HW�DO�� ���,,�� ����� +lXILJ� ZXUGHQ�%ORJV� YRQ����3UR]HQW�� 6RFLDO�1FWZRUNV�YRQ���� 3UR]HQW�XQG�7ZLWWHU�YRQ����3UR]HQW�HLQJHVHW]W��ZREHL�GHU�)RNXV�IUHLOLHE� DXI�DNWXHOOHQ�6WLPPXQJV�ELOGHUQ� ODJ�� 1LFKWVGHVWRWURW]� JHODQJ� HV� %ORJJHP� LQ� GHQ� OHW]WHQ� -DKUHQ�LPPHU�ZLHGHU�� 7KHPHQ� LQ� GHU�gIIHQWOLFKNHLW� ]X� VHW]HQ� �6&+5$3(� ������������DOOHUGLQJV�]HLJHQ�GLH�]ZHL� IROJHQGHQ�%HLVSLHOH��GDVV�GLH�/HLVWXQJHQ�QXW]HU]HQWULHUWHU�$QJHERWH�MHZHLOV�GLIIHUHQ]LHUW�EHOHXFKWHW�ZHUGHQ�VROOWHQ���� ,P� 0DL� �����JDE�%XQGHVSUlVLGHQW�D�'�� +2567�.|+/(5�HLQ� ,QWHUYLHZ��LQ�GHP�HU��VFKHLQEDU��HLQH�9FUNQ�SIXQJ�YRQ�:LUWVFKDIWVLQWHUHVVHQ�XQG�PLOLWlULVFKHQ� $XVODQGVHLQVlW]HQ� EHVFKULHE� (Deutschlandradio ���,�����'LH�0DVVHQPHGLHQ� EHKDQGHOWHQ� GDV� 7KHPD�]XQlFKVW�NDXP�� ZRKO� DEHU�HLQLJH� %ORJJHU� �]�%�� *5$81.(� ������� Feynsinn ���,����� ZHVKDOE� QDFK�VHLQHP�5�FNWULWW�QLFKW�QXU�GDV�Heute Journal �=')��������GLH�(U]lKOXQJ���.|KOHU�YRQ�%ORJJHP�]X�)DOO�JHEUDFKW��YHUEUHLWHWH��'LH�DOOJHPHLQH�gI�IHQWOLFKNHLW� UHDJLHUWH� MHGRFK� HUVW� DXI� GDV� ,QWHUYLHZ�� QDFKGHP� GHU�Deutschlandfunk �������XQG�GHU�Spiegel �������.|OL/(56�$XVVDJHQ�HU�QHXW� DXIJHJULIIHQ� KDWWHQ�� ZHVKDOE� GHU� LQ� GHU� $IIDUH� ]HQWUDOH� %ORJJHU�-21$6� 6&+$,%/(� ������� UHV�PLHUWH�� ��$XFK� DOOH�%ORJJFU�'HXWVFKODQGV�]XVDPPHQ�KDEHQ� ,�,RUVW�.|KOHU�QLFKW�JHVW�U]W�� 'D]X�IHKOW� HV�GHU�VR�JH�QDQQWHQ�%ORJRVSKlUH�QDFK�ZLH�YRU�DQ�5HLFKZHLWH�XQG�DQ�5HOHYDQ]�>�����@�:DV�GLH�*HVDPWKHLW�GHU�%ORJV�ZRKO�JHWDQ�EDW��ZDU��>�����@�GHQ�HWDEOLHUWHQ�0HGLHQ� >]X@� VLJQDOLVLHUHQ�� +LHU� LQWHUHVVLHUHQ� VLHE� 0HQVFKHQ� ILLU�GDV�'HXWVFKODQGUDGL�R�OQ�WHUYLHZ���

�� 125%(57� %2/=� ������� ����� XPVFKULHE� GDV�GuttenP/ag-Wiki DOV� �HLQH�HLQGUXFNVYROOH�0DQLIHVWDWLRQ� GHU�:HLVKHLW�GHU�9LHOHQ���GLH�]HLJH��GDVV��/LQN�XQG�9RLFH� LP�1HW]>�����@�PlFKWLJHU�DOV�DOOH�6FKODJ]HLOHQ�XQG�%UHD�NLQJ�1HZV�� VLQG�� %HU�FNVLFKWLJW� ZHUGHQ� VROOWH� LQ� GLHVHP� =XVDPPHQ�KDQJ� DOOHUGLQJV�� GDVV� GLH�$IIDUH� XP� .$5/�7+(2'25� ]X�*XUU(1%(5*�

Page 16: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� 6RFLDO�0HGLD�LP� :HE�����

GXUFK� HLQHQ� %HULFKW� LQ� GHU� Süddeutschen Zeitung �35(866�6&,,8/7=������� E]Z�� GXUFK� GLH� 3ODJLDWVIXQGH� GHV� 5HFKWVZLVVHQVFKDIWOHUV� $1�'5($6�)-6&+(5�/(6&$12�DQJHVWR�HQ�ZXUGH�XQG�GLH ��:HLVKHLW�GHU�9LH�OHQ� LQ� GLHVHP� )DOO� HKHU� GLH� ��:HLVKHLW� HLQHU� VSH]LILVFKHQ� 7HLO|IIHQW�OLFKNHLW� ZDU�� (LQH�2QOLQF�8PIUDJH�DXI�GHU�3ODWWIRUP� LP� )HEUXDU� ���,,�]HLJWH��GDVV����3UR]HQW�GHU�GuhenP/ag-Nutzer PlQQOLFK�ZDUHQ�����3UR�]HQW��EHU�HLQHQ�+RFKVFKXODEVFKOXVV�YHUIXJWHQ�����3UR]HQW��EHU�HWDEOLHU�WH�0DVVHQPHGLHQ�RGHU�GHUHQ�2QOLQH�$QJFERWH�DXI�GDV�3URMHNW�DXIPHUN�VDP�JHZRUGHQ� VLQG� XQG� VLFK� OHGLJOLFK� HLQ� �KDUWHU�.HUQ� YRQ� ���� *XW�WFQ3LDJJFUQ�� LQWHQVLY� PLW� GHU� 6XFKH� XQG� .DWHJRULVLFUXQJ� YRQ� )XQG�VWHOOHQ�EHIDVVW�KDW��5833(57,5(�0(5�������5833(57��������

'LH�'DWHQ� IW�LU� GLH�%5'�VSUHFKHQ�IROJOLFK� NDXP�I�U�HLQH�EDOGLJH�6XEVWLWX�WLRQ�PDVVHQPHGLDOHU�6WUXNWXUHQ�GXUFK�QXW]HU]HQWULHUWH�$XVWDXVFKSUR]HVVH�XQG�DXFK�GLH�]ZHL�VNL]]LHUWHQ�)DOOEHLVSLHOH�GHXWHQ�GDUDXIKLQ��GDVV�LQQRYD�WLYH�E]Z�� DOWHUQDWLYH� ,QKDOWH�GXUFK�GLH�2QOLQH�7HFKQRORJLFQ�]ZDU�LQ� 7HLO�|IIHQWOLFKNFLWHQ� VFKQHOOHU� VLFKWEDU� ZHUGHQ� N|QQHQ�� PDVVHQPHGLDOH� $Q�ELHWHU�DEHU� QDFK� ZLH� YRU�HLQH�ZHVHQWOLFKH�5ROOH� LQ� LKUHU� �EHUJUHLIHQGHQ�9HUEUHLWXQJ�VSLHOHQ�� =XGHP�VSHLVHQ� VLFK�GLH�MHQVHLWV�GHU�,QGLYLGXDONRP�PXQLNDWLRQ� DNWLYHQ�6RFLDO�0HGLD�1XW]HU�ELVODQJ�DXV� HQJ�GHILQLHUWHQ� %H�Y|ONHUXQJVVFJPFQWHQ��GLH�VLFK�HQWJHJHQ�GHU�9RUVWHOOXQJ�GHU��GLJLWDO� QDWL�YHV� QLFKW� XQPLWWHOEDU�PLW� GHQ�MXQJHQ�$OWFUVJUXSSHQ� JOHLFKVHW]HQ� ODVVHQ��)(U(5$%,���� ',5$7,,*(%� �������1DFK�JHJHQZlUWLJHP�6WDQG�GHU�%HREDFK�WXQJ� YROO]LHKHQ� VLFK� GLH� 9HUlQGHUXQJHQ�MHGHQIDOOV� NDXP� VR� UDGLNDO� XQG�XELTXLWlU�ZLH�YHUPXWHW�� ZHGHU�LQ�GHU�%5'�QRFK� LQ�GHQ�86$��GLH�RIW�DOV���:HE� EHVFKULHEHQ�ZHUGHQ��=ZDU�HUUHLFKWHQ�6RFLDO�0H�GLD� LP� DPHULNDQLVFKHQ�5DXP�$QIDQJ������ LQ�GHU� �MHPDOV�1XW]XQJ�VHKU�KRKH�'XUFEGULQJXQJVZFUWH��GLH�)UDJH�QDFK�GHU�UHJHOPl�LJHQ�9HUZHQGXQJ�UHVXOWLHUWH�DEHU�DXFK�LQ�GLHVHU�5HJLRQ�LQ�JHULQJHUHQ�=DKOHQ�(Pew �������

�� :LHGHUNHKUHQGH�(UZDUWXQJHQ�

9LHOH�GHU�9FUlQGHUXQJVFUZDUWXQJHQ��GLH�GHU]HLW�DQ� 6RFLDO�0HGLD�LP��:HE�����JHNQ�SIW�ZHUGHQ��KDEHQ�VLFK�DOVR�QLFKW�HUVW�LQ�GHQ�OHW]WHQ�-DKUHQ�KHU�DXVNULVWDOOLVLHUW��VRQGHUQ�ZXUGHQ�EHUHLWV�DQ� GLH�QHXHQ�0HGLHQ�GHU�����HU�XQG�����HU�-DKUHQ�JHNQ�SIW�� 6FKRQ�GLH� �%LOGNDVVHWWH�VROOWH�LKUHQ�1XW]HUQ�HLQH� JHZLVVH�8QDEKlQJLJNHLW� JHJHQ�EHU�PDVVHQPHGLDOHQ�6HQGHDQVWDOWHQ�HUP|JOLFKHQ�� GHU� Bild'ichirmtext E]Z�� GDV� .DEHOIHUQVHKHQ� VROOWHQ� ]XU�6FKDIIXQJ� EDVLVGHPRNUDWLVFKHU� 6WUXNWXUHQ� EHLWUDJHQ� XQG� ]HLWJOHLFK� NXU�VLHUWHQ�8WRSLHQ� XP� HLQ� UHDNWLYHV�.RPPXQLNDWLRQVV\VWHP�� GDV� GLH� hEHU�ZLQGXQJ� GHU�5ROOHQYHUWHLOXQJ� ]ZLVFKHQ� .RQVXPHQWHQ� XQG� 3URGX]HQWHQ�EHI|UGHUQ�VROOWH��

$XFK�LP� 'LVNXUV� XP� GDV� IU�KH� ,QWHUQHW�LQ�GHQ� O���FU�-DKUHQ�XQG�XP�GDV�6RFLDO�:HE�VHLW������ZDU�XQG�LVW�YRQ�GHU�6XEVWLWXWLRQ�PDVVHQPHGLDOHU�6WUXNWXUHQ�GXUFK�QXW]HU]HQWULHUWH�$XVWDXVFKSUR]FVVH��HLQHP�:DQGHO�NODV�VLVFKHU�.RQVXPHQWHQ�]X��3URVXPFQWFQ� E]Z�� �3URGXW]HP�XQG�HLQHU�QHW]�YHUPLWWHOWHQ�'FPRNUDWLVLFUXQJ�GHU�*HVHOOVFKDIW� GLH� 5HGH�� 0LW� %OLFN�DXI�GLH�ELVODQJ�EHREDFKWEDUHQ�1XW]XQJVSUlIHUHQ]HQ�XQG�GLH�LQKDOWOLFKHQ�4XD�OLWlWHQ� LP� ��:HE� ���� VLHKW�HV� ELVODQJ�MHGRFK�NDXP�GDQDFK� DXV�� GDVV� GHU��EHUZLHJHQGH�7HLO�GHU�GHXWVFKVSUDFKLJHQ�2QOLQHU�GLH�QHXHQ�SDUWL]LSDWLYFQ�0|JOLFKNHLWHQ� LQ� QDKHU� =XNXQIW� DXVQXW]HQ� N|QQWH�� 6RFLDO�0HGLD�$QJF�ERWH�� ZHOFKH�GLH� %HULFKWHUVWDWWXQJ�GHU�0DVVHQPHGLHQ�HUJlQ]HQ�N|QQWHQ��ZHUGHQ� YRQ� GHU�DOOJHPHLQHQ�%HY|ONHUXQJ�ELVODQJ�QLFKW� UHJHOPl�LJ�UH]L�SLHUW�� 6RFLDO� 1HWZRUNV� GLHQHQ� SULPlU� GHP� VHPLSULYDWHQ� $XVWDXVFK�� GLH�%ORJRVSKlUH�VSLHOWH� DOV�7KHPHQPDFKHU�I�U� GLH� DOOJHPHLQH�gIIHQWOLFKNHLW�LQ�GHQ�OHW]WHQ� -DKUHQ�]ZDU�LQ� (LQ]HOIlOOHQ�HLQH�5ROOH�� NDQQ� DEHU�QLFKW� LQ�WDJHVDNWXHOOHU� )UHTXHQ]� PLW� GHQ� /HLVWXQJHQ� SURIHVVLRQHOOHU� MRXUQDOLVWL�VFKHU�$QELHWHU�NRQNXUULHUHQ��

%LV� GDWR� NRQQWHQ� VLFK� GLH� JHQDQQWHQ�9LVLRQHQ� ]X� GHQ� JHVHOOVFKDIWOL�FKHQ�(IIHNWHQ�QHXHU�0HGLHQ�DOVR�NDXP�HUI�OOHQ��VRQGHUQ�VLQG�� JHPHVVHQ�DQ� LKUHU�5DGLNDOLWlW � YRQ�GHQ� GLYFUVLIL�GHUWHUHQ�9HUOlXIHQ� LPPHU�ZLHGHU�HQWWlXVFKW�ZRUGHQ�� 1LFKWVGHVWRWURW]�KDEHQ� GLH�2QOLQH�7HFKQLNHQ�DXI�GHQ�GLVNXWLHUWHQ� )HOGHUQ� HLQH� 9LHO]DKO� JUDGXHOOHU� �]�7�� PLOLHXVSH]LILVFKHU��9HUlQGHUXQJHQ�DQJHVWR�HQ��GLH� GXUFK� LKU� ,QHLQDQGHUZLUNHQ�PLW�ZHLWHUHQ�

Page 17: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� :LHGHUNHKUHQGH�(UZDUWXQJHQ�

(QWZLFNOXQJHQ� ODQJIULVWLJ� JDQ]� DQGHUH�5�FNZLUNXQJHQ� QDFK� VLFK� ]LHKHQ�N|QQWHQ�DOV�YHUPXWHW���� 9RQ�HLQHP�EDOGLJHQ�Ende der Massenmedien OlVVW�VLFK�PLW�%OLFN�DXI�GLH�UHIOHNWLHUWHQ�HPSLULVFKHQ�'DWHQ�ELVODQJ�NDXP�VSUHFKHQ�XQG�DXFK�ZHLWHU�UXKUHQGH� 6WXGLHQ��]�%��1(8%(5*(5� ������.h1*� HW�DO�� ������ )5$1&.������� GHXWHQ� GDUDXI�KLQ�� GDVV� LQ� HLQHU�PRGHUQHQ� *HVHOOVFKDIW� HUZDU�WXQJVVLFKHUH�6HOHNWLRQV� XQG�$JJUHJDWLRQVVWHOOHQ�XQYFU]LFKWEDU�EOHLEHQ��GLH�XQVSF]LILVFKF�%H]XJVJUXQGODJHQ�LQ�GHU�.RPPXQLNDWLRQ�OLHIHUQ��:LH�MHGH�7HLO|IIHQWOLFKNHLW�EHQ|WLJW�DXFK� GLH� DOOJHPHLQH�gIIHQWOLFKNHLW� 3X�EOLNDWLRQHQ�� GLH� GLVWULEXLHUW�VWDWWILQGHQGH�.RPPXQLNDWLRQVSUR]HVVH� EH�REDFKWHQ�� VHOHNWLY� V\QWKHWLVLHUHQ� XQG� GDV� 3URGXNW� GLHVHU� $XVZDKO�OHLVWXQJHQ��EHUJUHLIHQG�YHUEUHLWHQ� N|QQHQ�� $XI�GLHVHU�0DNURHEHQH�GHU�gIIHQWOLFKNHLW� EHVW�QGH� GLH� $OWHUQDWLYH� ]X� MRXUQDOLVWLVFKHQ�/HLVWXQJHQ�YHUPXWOLFK�HLQ]LJ�LQ�DOJRULWKPLVFKHQ�$JJUFJDWRUHQ��GLH�DXV�PHGLHQNULWL�VFKHU� 6LFKW� ZRKO� HUVW� UHFKW� $QOlVVH� GDILLU� E|WHQ�� �.XUVH� ILLU� JHLVWLJH�6HOEVWYHUWHLGLJXQJ�]X�EHVXFKHQ���&+206.<�����������'DV�3RWHQ]LDO�GHV�6RFLDO�:HE�]HLJW�VLFK� YLHOPHKU�DXI�GHU�0HVR�(EHQH�JHVHOOVFKDIWOLFKHU�.RPPXQLNDWLRQ�� 6RFLDO� 0HGLD� HIIHNWLYLHUHQ� GLH� $XVWDXVFKSUR]HVVH� LQ�WKHPHQ]HQWULHUWHQ�7HLO|IIHQWOLFKNHLWFQ�(issue publics) XQG�YHUHLQIDFKHQ�VR�GLH�RUWVXQJHEXQGHQH�'LIIXVLRQ�LQQRYDWLYHU�E]Z�� DOWHUQDWLYHU�,QKDOWH��'XUFK� GLHVHV� HUOHLFKWHUWH� $JHQGD�6HWWLQJ� DXI�0HVR�(EHQH� VWHLJW� ILLU�MRXUQDOLVWLVFKH�$OOELHWHU�VRZRKO�GLH�=DKO�DQ��7KHPHQ���4XHOOHQ�DOV�DXFK�GHU�,QWHJUDWLRQV� XQG�$NWXDOLWlWVGUXFN�HUKHEOLFK�DQ�� :LH�DXFK�GDV�%HL�VSLHO�GuttenPlag-Wiki ]HLJW� �5(,0(5,5833(57� ������� VWHKHQ�0DVVHQ�PHGLHQ�XQG�6RFLDO�0HGLD�IROJOLFK�ZHQLJHU�LQ�HLQHP�NRQNXUULHUHQGHQ�DOV�LQ�HLQHP�NRPSOHPHQWlUHQ�9HUKlOWQLV�]XHLQDQGHU��

�� 'HU�Auflösung der Rollenverteilung zwischen Produzenten und Konsu-menten VWHKHQ�GUHL� )DNWRUHQ� HQWJHJHQ�� ZLH� VLH� EHUHLWV� GXUFK� -$55(1�������� LQ� lKQOLFKHU�)RUP�DXIJHOLVWHW�ZXUGHQ�� ����/DLHQ� YHUIXJHQ� LQ� GHU�5HJHO�QLFKW��EHU�GDV�QRWZHQGLJH�Zeitbudget, XP�UHJHOPl�LJ�bTXLYDOHQ�WH�]X�GHQ�/HLVWXQJHQ�YRQ�3URIHVVLRQDOV�]X�HUEULQJHQ��GD�LKUH�5HVVRXUFHQ�GXUFK� DQGHUH�VR]LDOH�.RQWH[WH�JHEXQGHQ�ZHUGHQ�� ����'HU�HUIRUGHUOLFKH�*UDG�DQ�Professionalisierung �]�%��$XVELOGXQJ��2UJDQLVDWLRQ��)LQDQ]LH�UXQJ��� XP� ,QKDOWH� YRQ� �EHUJUHLIHQGHP� ,QWHUHVVH� ]X� JHQHULHUHQ�� EOHLEW�QLFKW�]X�XQWHUVFKlW]HQ�� ����1DFK�HLQHU�3KDVH�GHU�1HXJLHUGH�ZLUG� HLQH�)RUP�GHU�*UDWLILNDWLRQ��]��%��*HOG��$XIPHUNVDPNHLW��QRWZHQGLJ��XP�GLH�

�� :LHGHUNHKUHQGH�(UZDUWXQJHQ� ���

Motivation GHU� 6RFLDO�0HGLD�$XWRUHQ� DXIUHFKW]XHUKDOWHQ�� +LQVLFKWOLHE�GLHVHU�8QZlJEDUNHLOHQ�ODVVHQ�VLHE�GHUZHLO� X�D�� IROJHQGH�%HZlOWLJXQJV�PXVWHU� HUNHQQHQ�� 2SHQ�&RQWHQW�3URMHNWH� ZLH� Wikipedia YHUIXJHQ� LQ�]ZLVFKHQ� �EHU� HLQHQ� RUJDQLVDWLRQDOHQ� &EFUEDX� XQG�5HJHOV\VWHPH�� GLH�)OXNWXDWLRQHQ� XQWHU� GHQ� %HLWUlJHP� NRPSHQVLHUHQ� �'2%86&,,�48$&.�������1,.2/LF�'$976� �������HLQLJH�YLHO� UH]LSLHUWH�6RFLDO�0HGLD�3XEOL�]LVWHQ� KDEHQ� VLFK� PLWWOHUZHLOH� SURIHVVLRQDOLVLHUW� XQG� N|QQHQ� LKUHQ� /H�EHQVXQWHUKDOW�GXUFK�QHW]DIILQH�$NWLYLWlWHQ� EHVWUHLWHQ��YJO�� ]XU�%HUOLQHU���'LJLWDOHQ� %RKHPH��� )5,(%(,/2%2� ������ /$1*(� ������� PLW� KLQUHL�FKHQG�9HUWUDXHQ� LQ� GDV�HLJHQH�7DOHQW� OlVVW� VLFK�GDV�:HE�DOV� LPSOL]LWH�&DVWLQJ�%�KQH�EHVSLHOHQ�� XP� �ZLH�]�%��-867,1� %,(%(5� ������ JJI�� YRQ�SURIHVVLRQHOOHQ�$NWHXUHQ�HQWGHFNW�]X�ZHUGHQ��

�� *HJHQ�HLQH�]HLWQDKH�QHW]JHWULHEHQH�Demo/.:ratisierung gesellschaftlicher Entscheidungsprozesse VSUHFKHQ�DXI�GHU� HLQHQ� 6HLWH� GLH� (UIDKUXQJHQ��GLH� ELVODQJ� PLW� (�3DUWL]LSDWLRQ� E]Z�� (�3HWLWLRQHQ� JHPDFKW� ZXUGHQ��5,(+0�������5O(+0�HW�DO�����,,���� 'LH�EHUHLWV�HLQJHVHW]WHQ�%HWHLOLJXQJV�YHUIDKUHQ�ZHUGHQ� LQ� GHU� 5HJHO�QXU�YRQ�ZHQLJHQ�DNWLYHQ�� PHLVW�IRUPDO�KRFK�JHELOGHWHQ�1XW]HUQ�JHWUDJHQ���EHUGLHV�IHKOHQ� LQ�YLHOHQ�)lOOHQ�QLFKW�QXU�GHQ�3HWHQWHQ�GLH�5HVVRXUFHQ��XP�VLFK�HQ�GHWDLO�]X�LQIRUPLHUHQ��VRQ�GHUQ�DXFK�GHQ�%HK|UGHQ�XQG�9HUWUHWXQJHQ�GLH�.DSD]LWlWHQ��XP�DXI�GLH�(LQJDEHQ� DGlTXDW� UHDJLHUHQ� ]X� N|QQHQ�� $XI�GHU� DQGHUHQ� 6HLWH� OLHJHQ�DEHU�DXFK� YLHOYHUVSUHFKHQGH�%HLVSLHOH� ILLU�E-Movements �&\EHUDNWLYLV�PXV�� XQG�E-Mobilizations �2QOLQH�+HUVWFOOXQJ� YRQ�gIIHQWOLFKNHLW�� YRU��($58�.,03257� ��������GLH�8QWHUQHKPHULVFKH�RGHU�SROLWLVFKH�(QWVFKHL�GXQJHQ�PLWEHHLQIOXVVHQ�NRQQWHQ� �]�%�� LP� )DOOH�GHV�Anti-Counterfeiting Trade Agreements � ACTA). +LQVLFKWOLFK� UHLQHU� 2QOLQH�.DPSDJQHQ�VWHOOW�VLFK�DOOHUGLQJV�]�7��GLH�)UDJH�� LQZLHZHLW�GLHVH�3URMHNWH�GHU�NODVVL�VFKHQ� 9RUVWHOOXQJ� VR]LDOHU�%HZHJXQJHQ� HQWVSUHFKHQ�� �6LJQLQJ�DQ� RQ�OLQH� SHWLWLRQ� >�����@� WDNHV�PHUH� VFFRQGV� >������� DQG�GRHVQW�FQFRXUDJH� FOLFN�WLYLVWV�WR�HQJDJH�SURSFUO\�ZLWK�WKH�LVVXFV�FRQFFPHG���.,1*6/(<��������

1DFK� GHP� JHJHQZlUWLJHQ� 6WDQG� GHU� %HREDFKWXQJ� HUK|KHQ� GLH� 2QOLQF�7HFKQRORJLHQ� ]ZDU� GDV� 3RWHQ]LDO� ILLU� WHFKQLVFKH�� VR]LRNXOWXUHOOH� XQG�|NRQRPLVFKH� �ERWWRP�XS�-QQRYDWLRQHQ� �YJO�� ]XP� %HJULII� �,QQRYDWLRQ��5$00(57����,�����GD�VLH�GLH�.RPPXQLNDWLRQ�DXI�GHQ�PLWWOHUHQ�gIIHQWOLFK�NHLWVHEHQHQ� XQG� GDPLW� DXFK� GLH� 2UJDQLVDWLRQV� XQG� $XVWDXVFKSUR]HVVH�YRQ�VFKZDFK�RUJDQLVLHUWHQ�VR]LDOHQ�*HELOGHQ�ZLH�]�%��3URWHVWEHZHJXQJHQ�

Page 18: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� :LHGHUNHKUHQGH�(UZDUWXQJHQ�

Abb. 3 *UDIILWR�DXV�.DLUR��bJ\SWHQ���+HUEVW������4XHOOH��*,*, ,%5$,,,0� �&UHDWLYH�&RPPRQV�%<��DXIJHQRPPHQ�DP�������������

"The revolutionwill not bc tweeted" ,P� +HUEVW� ���,,� IDQG� VLFK� DQ� GLYHUVHQ� 0DXHP� GHU� lJ\SWLVFKHQ� +DXSWVWDGW�.DLUR�HLQ�HQJOLVFKVSUDFKLJHV�*UDIILWR��GDV�QDFK�(LQVFKlW]XQJ�HLQLJHU�%ORJJHU�GDUDQ�HULQQHUQ� VROOWH�� �WKDW� WKH� UHYROW�ZLOO� QRW� FRPH� IURP� EHKLQG�D� FRPSXWHU�

^3$1*%851���������7KH�JUDIILWR�FHUWDLQ-\�KROGV�WUXH�IRU�(J\SW��ZKLFK�XWOOL]HG� 7ZLWWHU� DQG� )DFHERRN� RQO\� DV� WRROV�� EXW� LW� PLJKW� DV� ZHLO� DSSO\� WR�HYHU\�QDWLRQ�RQ�(DUWK���

9HUPXWOLFK�EH]RJ�VLFK� GHU�.�QVWOHU�DXI�*,/�6FRUU��+(521V� ������� 6RQJ��7KH�5HYROXWLRQ�:LOO�1RW�%H�7HOHYLVHG��XQG�HLQHQ�lKQOLFK�EHWLWHOWHQ�$UWLNHO�YRQ�0$/&20� */$':(//� ����,�����GHU�VLFK�PLW�&/$�<�6+75.<6� ������� 7KHVH�DXVHLQDQGHUVHW]W�� GDVV� VLFK�0HQVFKHQ�XQG�*UXSSHQ�LP�2QOLQH�=HLWDOWHU�GHXW�OLFK�VFKQHOOHU�XQG� EHTXHPHU�PRELOLVLHUHQ� OLH�HQ�� */$':(//� KLQJHJHQ� ZDUQW�GDYRU��]X�ZHLWUHLFKHQGH�+RIIQXQJHQ�DQ�6RFLDO�0HGLD�SHU�VH�]X�ULFKWHQ��

�6KLUN\�FRQVLGHUV�WKLV�PRGHO�RI�DFWLYLVP�DQ�XSJUDGH��%XW�LW�LV�VLPSO\�D�IRUP� RI�RUJDQL]LQJ�ZKLFK� IDYRUV� WKH�ZHDN�WLH�FRQQHFWLRQV�WKDW�JLYH�XV� DFFHVV� WR� LQIRU�PDWLRQ� RYHU� WKF� VWURQJ�WLF� FRQQHFWLRQV� WKDW� KHOS� XV� SHUVHYHUH� LQ� WKH� IDFH� RI�GDQJFU�� >�����@�OW�PDNFV� LW� FDVLHU� IRU� DFWLYLVWV� WR� H[SUHVV� WKHPVHOYHV�� DQG� KDUGHU� IRU� WKDW�F[SUFVVLRQ� WR�KDYF�DQ\�LPSDFW��7KH�LQVWUXPHQWV�RI�VRFLDO�PHGLD�DUH�ZHLO�VXLWHG�WR�PDNLQJ� WKH� H[LVWLQJ�VRFLDO� RUGHU�PRUH� HIILFLHQW�� They are not a natural en-emy ofthe status quo."

�� :LHGHUNHKUHQGH�(UZDUWXQJHQ� ���

GHXWOLFK� HIIHNWLYLHUHQ�� 'LHVH� (QWZLFNOXQJHQ� I�KUHQ� DEHU� L�G�5�� QLFKW� XQ�PLWWHOEDU�]X�HLQHU� (URVLRQ� GHU� ODQJIULVWLJ� NULVWDOOLVLHUWHQ�� ]ZHLIHOORV�PLW�XQWHU�NULWLNZ�UGLJHQ�XQG�QLYHOOLHUHQGHQ��DEHU�]XJOHLFK�NRPSOH[LWlWVUHGXN�WLYHQ�.RQILJXUDWLRQHQ� DXI�JFVDPWJFVHOOVFEDIWOLFKHU�(EHQH�� VRQGHUQ�P�Q�GHQ� ]XPHLVW� LQ�GLYHUVLIL]LHUWHUHQ� XQG� JUDGXHOOHUHQ� 9HUlQGHUXQJHQ� E]Z��:HLWHUHQWZLFNOXQJHQ��ZHOFKH�GLH�EHVWHKHQGHQ�6WUXNWXUHQ� RIW�HKHU�HUJlQ�]HQ�DOV�YHUGUlQJHQ�RGHU�DEO|VHQ��

*OHLFKZRKO�ZDFKVHQ�LQ�8PEUXFKSKDVHQ�GLH� 6SLHOUlXPH�ILLU�QHXH�$N�WHXUH��]�%��Apple LQ�GHU�0XVLNGLVWULEXWLRQ���ZLH�DXFK�GLH�3RVLWLRQHQ�HWD�EOLHUWHU�&RQWHQW�$QELHWHU�GXUFK�GLH�2QOLQF�7FFKQRORJLHQ�LQVJHVDPW�IO�FK�WLJHU�ZHUGHQ��GD�GLH� WHFKQLVFKHQ�XQG� ILQDQ]LHOOHQ�+�UGHQ�I�U�GLH�3URGXN�WLRQ� XQG� 9HUEUHLWXQJ� YRQ� ,QKDOWHQ� NRQWLQXLHUOLFK� DEQHKPHQ�� 1HXH�0LW�VSLHOHU� DXI�GHQ�MHZHLOLJHQ� VR]LR|NRQRPLVFKFQ� E]Z�� �NXOWXUHOOHQ�)HOGHUQ�VLQG� DEHU� QRFK� NHLQHVZHJV� JOHLFKEHGHXWHQG� PLW� HLQHP� IXQGDPHQWDOHQ�:DQGHO� GHU� RUJDQLVDWLRQDOHQ�� LQVWLWXWLRQHOOHQ� E]Z�� IXQNWLRQDOHQ� 6WUXNWX�UHQ�� (V�EOHLEW�]�%�� DE]XZDUWHQ��RE�GLH�Piratenpartei �hEHUEOLFN��%,(%(5,�/(**(:,(��������LQ�GHU�/DJH�VHLQ�ZLUG��GDV� 3ULQ]LS�GHU� �OLTXLG�GHPRFUD�F\� GXUFK]XKDOWHQ�RGHU��ZLH�]�����Biindnis90/Die Grünen) EHL�]XQHKPHQ�GHU� 3URIHVVLRQDOLVLHUXQJ� DXI�KLHUDUFKLVFKH� (QWVFKHLGXQJVVWUXNWXUHQ� ]X�U�FNIlOOW��HEHQVR�EOHLEW�]X�EHREDFKWHQ�� LQZLHZHLW�VLFK�YLHO� UH]LSLHUWH�QHR�MRXUQDOLVWLVFKH�$QELFWHU� LP�6RFLDO�:HE��]�%�� The Huffington Post) HLQHQ��PDQ\�WR�PDQ\��&KDUDNWHU� EHZDKUHQ� N|QQHQ� RGHU� LQWHUDNWLYH�0HUNPDOH�LP�9HUODXI�LKUHU�(QWZLFNOXQJ�]XQHKPHQG�VHNXQGlU�ZHUGHQ��

9RU� GLHVHP� +LQWHUJUXQG� VWHOOW� VLHE� GLH� )UDJH�� ZHVKDOE� LP� .RQWH[W��QHXHU�0HGLHQ� UHJHOPl�LJ�HUQHXW� UDGLNDOH� 9HUlQGHUXQJVWKHVHQ�9HUEUHL�WXQJ�HUIDKUHQ��REJOHLFK�lKQOLFK�DXVJHULFKWHWH�IU�KHUH�9RUKHUVDJHQ�]XPHLVW�YRQ�GHQ�HPSLULVFKHQ�(QWZLFNOXQJHQ�HQWWlXVFKW�ZRUGHQ�VLQG�XQG�VHLW�MHKHU�DXFK� GLIIHUHQ]LHUWHUH� (LQRUGQXQJHQ� YRUOLHJHQ� �]�%�� 1(8%(5*(5�48$17����,���� -$55(1�'21*(6� ������� 'DV�ZHLWOlXILJ� UHIOHNWLHUWH� HPEOHPDWLVFKH�.RQ]HSW� HLQHV� ��+\SH�&\FOHV�� �)(11� ������ ]XJUXQGH� JHOHJW�� KlWWH� HWZD�GLH�(UZDUWXQJ���WKDW�DQ� LQQRYDWLRQZLOO�VXEVWLWXWF�RU�UHSODFH�H[LVWLQJ�ZD\V�RI�GRLQJ� WKLQJV���*((/6�60,7������� ������� QDFK� HLQHU�3KDVH�GHU�'HVLOOX�VLRQ�LQ�HLQ��SODWHDX�RI�SURGXFWLYLW\�HLQP�QGHQ�P�VVHQ��GDV�GXUFK�DGlTXD�WHUH�(LQVFKlW]XQJHQ�]X�GHUHQ�5�FNZLUNXQJHQ�JHNHQQ]HLFKQHW�LVW��$EE������7DWVlHEOLFK�DEHU�ZXUGHQ�PLW�%OLFN�DXI�QHXH�0HGLHQ�QDFK�HLQHU�JHZLVVHQ�

Page 19: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� :LHGHUNHKUHQGH�(UZDUWXQJHQ�

.DUHQ]]HLW�PHKU�RGHU�PLQGHU�GLHVHOEHQ�DOOXPIDVVHQGHQ�(UZDUWXQJHQ�IRU�PXOLHUW��

YLVLELOLW\�

3ODWHDX�RI�3URGXFWL9LW\�

7HFKQRORJ\�7ULJJHU�

7URXJK�RI�

Abb. 4 �+\SH�&\FOH��GHV�0DUNWIRUVFKXQJVXQWHUQHKPHQV�Gartner 4XHOOH��HLJHQH�'DUVWHOOXQJ�QDFK�)(11������

WLPH�

(UVWH� HUNOlUHQGH� +LQZHLVH� ILLU� GDV� ZLHGHUNHKUHQGH� $XIWUHWHQ� YHU�JOHLFKEDUHU�=XNXQIWVKRUL]RQWH� ILQGHQ� VLHE� LQ� GHQ�VNL]]LHUWHQ�9LVLRQVYHU�OlXIHQ�� 6RZRKO� KLQVLFKWOLFK� GHU� QHXHQ� 0HGLHQ� GHU� ����HU� XQG� ����HU�-DKUH�DOV� DXFK� LQ�GHU�)U�K]HLW�GHV� OQWHPHWV�XQG�LQ�GHU�'LVNXVVLRQ�XP�GDV���:HE�����NRQQWHQ�VLFK�MRXUQDOLVWLVFKH�E]Z��ZLVVHQVFKDIWOLFKH�%HREDFKWHU��QHEHQ�GHQ�%HVFKUHLEXQJHQ�GHU�$QELHWHU�� ]XQlFKVW�HLQ]LJ�DXI�GLH�(UIDK�UXQJHQ� GHU� IU�KHQ� 1XW]HU� VW�W]HQ�� GLH� DEHU�MHZHLOV�DXV� EHVRQGHUHQ� 'LV�SRVLWLRQHQ� KHUDXV� 7HLO� GLHVHU� �HDUO\�DGRSWHUV� ZDUHQ�� ,P�)DOOH�NRPPXQL�

1HXHUXQJHQ� ODVVHQ� VLFK� GLH� IU�KHQ� 1XW]HU� DOV� MXQJ��JHELOGHW�� WHFKPNDIILQ� VRZLH� PHLVW� DOV� PlQQOLFK�� IUHL]HLWUHLFK� XQG� HLQ�NRPPHQVVWDUN�XPVFKUHLEHQ��6&+(,?.������� 5R*(56� ������� 6LH�VWDPPHQ�DOVR�DXV�VSH]LILVHEHQ�VR]LDOHQ�0LOLHXV�XQG�HV�EOHLEW�DQ]XQHKPHQ� GDVV�GLH�HLQK�HUJHKHQGHQ�3UlJXQJHQ�GLH�.RQVWUXNWLRQ�YRQ�(UZDUWXQJHQ� PLW�EHVWLPPHQ��ZLH� LQ�GHQ�MHZHLOLJHQ�'LVNXVVLRQVNRQWH[WHQ�GHU�'UXFN�HQWVWH�KHQ� NDQQ�� VLHE� JHJHQ�EHU� EHVWLPPWHQ�=XNXQIWVELOGHUQ� ]XVWLPPHQG� RGHU�

�� :LHGHUNHKUHQGH�(UZDUWXQJHQ� ���

DEOHKQHQG�]X�SRVLWLRQLHUHQ��.215$'������� ������ 'DU�EHU�KLQDXV�ZHUGHQ�=XNXQIWVKRUL]RQWH� LQ� ,QQRYDWLRQVSUR]HVVHQ�KlXILJ�DXV� LP� RGHU�H[SOL]LWHQ�,QWHUHVVHQODJHQ�KHUDXV� IRUPXOLHUW� XQG�HUILLOOFQ� LQ�GHU�.RPPXQLNDWLRQ�GH�]LGLHUWH�)XQNWLRQHQ�ZLH�]�%��8QVLFKHUKHLWVDEVRUSWLRQ��0RWLYDWLRQ��.RRU�GLQDWLRQ�RGHU�/HJLWLPDWLRQ��%2583�HW�DO���������

6REDOG� GLHVH� LQ� VSH]LILVFKHQ� 7HLO|IIFQWOLFENHLWHQ� NRQVWUXLHUWHQ� =X�NXQIWVHUZDUWXQJHQ� IUHLOLHE� JHVDPWJHVH//VFKDIWOLFKH� 9HUlQGHUXQJHQ� LQ�$XVVLFKW�VWHOOHQ��VWHLJW�GLH�:DKUVFKHLQOLFKNHLW�I�U�GHUHQ��EHUJUHLIHQGH�5H�IOH[LRQ� GXUFK�GLH�0DVVHQPHGLHQ�� YHUVWDQGHQ�QLFKW�DOV� .RQJORPHUDW�DXV�VSH]LILVFKHQ�WHFKQLVFKHQ�.DQlOHQ� XQG�2UJDQLVDWLRQHQ�� VRQGHUQ�DOV� VR]LD�OHV�6LQQV\VWHP�� GDV� DXI�GLH� 6HOHNWLRQ� XQG� 9HUEUHLWXQJ� JHVHOOVFKDIWVZHLW�UHOHYDQWHU�8QWHUVFKLHGH�DEJHVWHOOW� LVW��/8+0$11� �������'DEHL� NDP�HV� LQ�GHQ� EHREDFKWHWHQ� )lOOHQ� DXJHQVFKHLQOLFK�]X� .RPSOH[LWlWVUHGXNWLRQHQ� LQ�GUHL�%HUHLFKHQ���� Zeitliche Dimension: 'LH� 9LVLRQHQ� XP� GDV� MHZHLOV� DNWXHOOH� QHXH� 0H�GLXP�ZXUGHQ�YRQ�YRUDQJHJDQJHQHQ�(UZDUWXQJVYHUOlXIHQ�HQWNRSSHOW��6R�ODVVHQ� VLFK� ]�%�� LP� |IIHQWOLFKHQ� 'LVNXUV� XP� GDV� �:HE����� ]ZLVFKHQ������ XQG������ QXU�ZHQLJH� 9HUZHLVH� DXI�HQWVSUHFKHQGH� (LQRUGQXQJHQ�DXV�GHU�*U�QGHU]HLW�GHV�:HE�ILQGHQ��

�� Sachliche Dimension: 'LH�DQEDQG� YRQ�)DOOEHLVSLHOHQ�JHZRQQHQHQ�(LQ�GU�FNH� ]X� GHQ� 3RWHQ]LDOHQ�PHGLDOHU�1HXHUXQJHQ� ZXUGHQ� JHQHUDOLVLHUW�XQG�VR� YRQ� LKUHQ�VDFKOLFKHQ�.RQWH[WHQ� LVROLHUW�� 'LH�2SHQ�&RQWHQW�(Q�]\NORSlGLH� Wikipedia HWZD� KDW� VLFK� DOV� LGHDOHU� (LQVDW]EHUHLFK� I�U�GLH�QXW]HU]HQWULHUWH�:LVVHQVJHQHVH� HUZLHVHQ�� LKU� 3ULQ]LS� OlVVW�VLFK�MHGRFK�QLFKW�XQPLWWHOEDU�DXI�DQGHUH�)HOGHU��]�%�� WDJHVDNWXHOOH�,QKDOWH���EHUWUD�JHQ��

�� Soziale Dimension: 'LH�3UlIHUHQ]HQ� XQG�9HUZHQGXQJVZHLVHQ�GHU�DNWL�YHQ�)U�KQXW]HU� YRQ� 3DUWL]LSDWLRQV��� 2SHQ�6RXUFH� XQG� 2SHQ�&RQWHQW�$QJFERWHQ� ZXUGHQ� LQ� YLHOHQ� )lOOHQ� DXI�HLQH� N�QIWLJH� %HY|ONHUXQJV�PHKUKHLW� YHUOlQJHUW�� RKQH� GLH� VSH]LILVFKHQ� VR]LDOHQ�+LQWHUJU�QGH� XQG�,QWHUHVVHQ�GLHVHU��HDUO\�DGRSWHUV�]X�UHQHNWLHUHQ��

'LHVH� %HVFKUHLEXQJHQ� ]RJHQ� HLQHUVHLWV� ZHLWHUH� 2QOLQHU� PLW� lKQOLFKHQ�hEHU]HXJXQJHQ�DQ�� ZRGXUFK� GLH�MHZHLOLJHQ�(UZDUWXQJHQ� LQ�GHQ�HQWVSUH�FKHQGHQ�.RPPXQLNDWLRQVVSKlUHQ�]HLWZHLOLJ�GDV�:HVHQ�HLQHU� �VHOI�IXOILO�OLQJ�SURSKHF\� �0(5721� ������DQ]XQHKPHQ�VFKLHQHQ��XQG�ZLUNWHQ�DQGH�UHUVHLWV� DXFK�DXI�GHQ� ]HLWGLDJQRVWLVFKHQ�VR]LDOZLVVHQVFKDIWOLHKHQ�'LVNXUV�

Page 20: Wiederkehrende Erwartungen an neue Medien (2012)

��� �� :LHGHUNHKUHQGH�(UZDUWXQJHQ�

]XU�FN�� ,Q�GLHVHP�3UR]HVV�VLHE�ZHFKVHOVHLWLJ�YHUIHVWLJHQGHU�(UZDUWXQJHQ�U�FNWH�PLWKLQ�GLH�)UDJH�LQ�GHQ�+LQWHUJUXQG��ZDV�I�U�GLH�D8JHPHLQH�%HY|O�NHUXQJ�P|JOLFKHUZHLVH�DXFK�gegen GLH�$GDSWLRQ�GHU�QHXHQ�,QIRUPDWLRQV�XQG�.RPPXQLNDWLRQVP|JOLFKNHLWHQ�RGHU�I�U�GLH�%HLEHKDOWXQJ�HLQJHVSLHO�WHU�5H]HSWLRQVPRGL�VSUHFKHQ� N|QQWH� �YJO�� ]XP��SUR�LQQRYDWLRQ�ELDV�� IHU�QHU�52*(56�������������8QDEKlQJLJ�GDYRQ�]�%���GDVV�GHU�QXW]HU]HQWULHUWH�1DFKULFKWHQDXVWDXVFK� LQ� HLQLJHQ� 2QOLQHU�0LOLHXV� �PLW� HQWVSUHFKHQGHQ�,QWHUHVVHQ�XQG�=HLWEXGJHWV��HLQ�]HQWUDOHU�%HVWDQGWHLO� GHV�DOOWlJOLFKHQ�/H�

LVW��EOHLEHQ�DXFK��LQIRUPDWLRQ�VHHNHUV�DXI�DOOJHPHLQH�6\Q�WKHW-VWHUXQJVVWHOOHQ�DQJHZLHVHQ��XP�VLHE�HLQHQ�EDVDOHQ�hEHUEOLFN��EHU�JH�VDPWJHVHOOVFKDIWOLFK�UHOHYDQW�JHVHW]WH�(QWZLFNOXQJHQ�]X�YHUVFKDIIHQ�� 9LH�OHV�VSULFKW�YLFH�YHUVD�GDI�U��GDVV�HUVW�GLHVHU�GXUFK�GLH�0DVVHQPHGLHQWURW]�LKUHU�'LYHUVLOL]LHUXQJ�NRQWLQXLHUOLFK�SURGX]LHUWH�*UXQGVWRFN�DQ��EHUJUHL�IHQG� EHNDQQWHQ� :LUNOLFKNHLWVEHVFKUHLEXQJHQ� GLH� .DSD]LWlWHQ� GDIXU� IUHL�JLEW��VLHE�LQ�VSH]LILVHEHQ�%HUHLFKHQ�HLQJHEHQGHU�]X�LQIRUPLHUHQ��6&,,5$3(��������

(V� OlVVW�VLHE� GHPHQWVSUHFKHQG� YHUPXWHQ�� GDVV� GLH� VNL]]LHUWHQ� (UZDU�WXQJHQ� XP� QHXH�0HGLHQ�:LHGHUKROXQJ�HUIDKUHQ�NRQQWHQ��GD�LQ�GHU�%HRE�

GHU� 1XW]HU�LPPHU�ZLHGHU�VDFKOLFKH�VRZLH�VR]LDOH�6SH]LILND�UXYHOOLHUW� XQG� GWH� (QWWlXVFKXQJHQ� YRUDQJHJDQJHQHU� =XNXQIWVELOGHU� YHU�JHVVHQ�ZXUGHQ��/8O�0$11� ������ ������ 6R]LDOZLVVHQVFKDIWOLFKH�%HREDFK�WHU� ZLH� 0(&.(/� �������� :(+1(5� ������� RGHU� -$55(1� ������� VWHOOWHQ�EHUHLWV� LQ�GHU�HUVWHQ�'LVNXVVLRQVSKDVH�XP�GLH�9HUlQGHUXQJVSRWHQ]LDOH�GHV�

JUXQGVlW]OLFKH� VR]LRVWUXNWXUHOOH� 3UREOHPH� GHU�'HPRNUDWLVLHUXQJ��$NWL9OHUXQJ�XQG�3DUWL]LSDWLRQ�KHUDXV��GLH�HLQHP�UDVFKHQ�JHVHOOVFKDIWOLFKHQ�:DQGHO� HQWJHJHQVWHKHQ� � GLHVH� (LQZlQGH� ZXUGHQ� MHGRFK� LQ� GHU� $XI�EUXFKVWLPPXQJ� XP�GDV� �:HE� ���� ]XQlFKVW�NDXP� DXIJHJULIIHQ� VRQGHUQ�GXUFK� GLH� ��%HKDXSWXQJ� HLQHU� ]HLWOLFKHQ� 'LIIHUHQ]�� ������������ DOV� 6FKZLHULJNHLWHQ�GHU�9HUJDQJHQKHLW�PDUNLHUW�� GLH� IOLU�GDV� QHXH�1HW]�QLFKW�PHKU�JHOWHQ�VROOWHQ�� �

'D]X�NRPPW��GDVV�VLFK�GDV�,QWHUQHW�E]Z��GDV� �:HE�����DOV� �PDQ\�WR�LQ� LGHDOHU�:HLVH�PLW�]HQWUDOHQ�3RVWXODWHQ�GHU�$XINOlUXQJ�

P��%H]XJ�EUPJHQ� VR�]�%��GHU�)RUGHUXQJ�QDFK�GHU���)UHLKHLW�>�������YRQ�VHPHU� 9HUQXQIW� WQ� DOOHQ� 6W�NNHQ� |IIHQWOLFKHQ� *HEUDXFK� ]X� PDFKHQ���.$17� ������� $OOHUGLQJV� KDW� EHUHLWV� $/(;$1'(5� 52(6/(5� ������� �����DXI�GHQ� �*UXQGLUUWXP��KLQJHZLHVHQ�� GDVV��gIIHQWOLFKNHLW�HLQ�WHFKQLVFKHV�

�� :LHGHUNHKUHQGH�(UZDUWXQJHQ� ���

3UREOHP�GDUVWHOOW��GDVV�VLFK�PLW�GHQ� JHHLJQHWHQ� WHFKQLVFKHQ�,QVWUXPHQWD�ULHQ�O|VHQ�Ol�W���

�'DV� ,QWHUQHW� ZLUG� >�����@� GHQ� 7UDXP� GHU� $XINOlUXQJ� QDFK� YROOVWlQGLJHU�*OHLFKKHLW� LQ� GHU� .RQVWLWXLHUXQJ� YRQ� gIIHQWOLFKNHLW� QLFKW� YHUZLUNOLFKHQ�N|QQHQ��(V�EOHLEHQ�6HOHNWLRQVNULWHULHQ� HUKDOWHQ�� VLH�ZHUGHQ�EOR��>�����@�YHU�VFKREHQ�� >�����@� ZLH� MHGHV� :HUN]HXJ� SULQ]LSLHOO� YRQ� DOOHQ� JHQXW]W� ZHUGHQ�NDQQ��DEHU�QLFKW�EHQXW]W�ZLUG��VR�ZLUG�DXFK�GDV�>QWHUQHW�HLQH�LGHDOH�gIIHQW�OLFKNHLW� QLFKW� YHUZLUNOLFKHQ�� QXU� ZHLO� HV� HLQ� anderes :HUN]HXJ� LVW�� ������@�'DV�:HVHQWOLFKH�LVW�GDV�,QWHUHVVH � GDUDQ�ZLUG�DXFK�GDV�,QWHUQHW�QLFKWV�lQ�GHUQ��%HTXHPOLFKNHLW�ZDU�QRFK�QLH�GHU�*UXQG�IWLU�(QJDJHPHQW���

1LFKWVGHVWRZHQLJHU� ODVVHQ� VLFK�GLH�2QOLQH�7HFKQRORJLHQ�DOV�HLQH�lX�HUVW�]HQWUDOH�(LQIOXVVJU|�H�VR]LDOHQ�:DQGHOV� IDVVHQ� QLFKW�]XOHW]W��GD�VLH�GHQ�$XVWDXVFK��GLH�.RRUGLQDWLRQ�VRZLH�GDV�,QIRUPDWLRQVPDQDJHPHQW�DXI�DOOHQ�NRPPXQLNDWLYHQ� )HOGHUQ�GUDVWLVFK� HIIHNWLYLHUHQ� XQG� QHXH� 0LVFKVSKlUHQ�]ZLVFKHQ� 3ULYDWKHLW� XQG�gIIHQWOLFKNHLW�HU|IIQHQ� �',&.�(/� �������:HOFKH�ODQJIULVWLJHQ�VR]LRVWUXNWXUHOOHQ� 9HUlQGHUXQJHQ� DEHU� DXV� GLHVHQ�(QWZLFN�OXQJHQ�UHVXOWLHUHQ�� OlVVW� VLFK�� ZLH�VFKRQ�LP� )DOOH� YRUDQJHJDQJHQHU�PH�GLDOHU�1HXHUXQJHQ� �67g%(5� ������� DXIJUXQG� GHU�9LHO]DKO� DQ� LQWHUDJLH�UHQGHQ�9DULDEOHQ�LQ� GHU�JHJHQZlUWLJHQ� 3KDVH�GHV�8PEUXFKV�QRFK�NDXP�DEVHKHQ�� 9RU� GLHVHP�+LQWHUJUXQG� VROOWH� HV� GHQ� 6R]LDOZLVVHQVFKDIWHQ� LQ�GHU�%HREDFKWXQJ�PHGLDOHQ�:DQGHOV�GHQQ�DXFK�ZHQLJHU�GDUXP�JHKHQ��VR�]LDOSKLORVRSKLVFK�Z�QVFKHQVZHUWH�5HYROXWLRQVUHWKRULNHQ�ZHLWHU]XWUDJHQ��DOV� YLHOPHKU�GLH� ]XPHLVW� JUDGXHOOHUHQ� XQG� YLHOVFKLFKWLJHUHQ�7UDQVIRUPD�WLRQVYHUOlXIH�QDFK]X]HLFKQHQ� XQG�ZLHGHUNHKUHQGH�(UZDUWXQJVP\WKHQ� ]X�LGHQWLIL]LHUHQ��(/,$6� �����������

Page 21: Wiederkehrende Erwartungen an neue Medien (2012)

/LWHUDWXU�

$%5$0621�� %58&(� �������� Digital Phoenix. Why the Information Economy collapsed and how il will rise again. &DPEULGJF��0,7�3UHVV��

$'2512�� �+(2'25�:�� ��������Neun kritische Modelle. )UDQNIXUW� �0DLQ��� 6XKU�NDPS��

Alexa Internet �+J��� �������� 7RS�6LWFV�*HUPDQ\��KWWS���ZZZ�DOH[D�FRP�WRSVLWFV��FRXQWULHV�'(������������

$335-&,,�� h�(0(1V�67$'/(5�� )(/,;� �+J��� �������� Vergessene Zukunft. Radikale Netzkulturen in Europa. %LFOHIHOG��7UDQVFULSW��

ARDIWF 0HGLHQNRPPLVVLRQ� �+J��� ��������������� $5'�=')�2QOLQHVWXGLFQ������ELV�������KWWS���ZZZ�DUG�]GI�RQOLQHVWXGLH�GH������������

$5,6727(/(6����������Politik. hEHUVHW]W�YRQ�h/2)�*,*21��0�QFKHQ��'WY��$516�� O1.(� �������� 6R]LDOH� 7HFKQRORJLHQ�� ,Q�� '$1,(/6�� ',(7,�5,)5,(/,1*��

58'2/)��+J����Medien Kunst Netz I. :LHQ�1HZ�<RUN��6SULQJHU��6�����������%$*',-�,$1�� %(1�+����������The lnfonnation Machines. 1HZ�<RUN��+DUSHU��%$80*$57�� 5(,1,,$5'� �������� 'LH� VFKPXW]LJHQ� 0HGLHQ�� OQ�� Der Spiegel

���������6�������%(&.�� ./$86�*/27=�� 3(7(5,92*(/6$1*�� *5(*25���������Die Zukunft des Inter-

net: Internationale Deiphi-Befragung zur Entwicklung der Online-Kommu-nikation. .RQVWDQ]��89.��

%(51(56�/((�� 7,0� ��������� ,QIRUPDWLRQ�0DQDJHPHQW�� $�3URSRVDO�� $UEHLWVSDSLHU��%FUQ��&(51��KWWS���ZZZ�Z��RUJ�+LVWRU\L O����SURSRVDO�EWPO�����������

%(51(56�/((�� 7,0� �������� :RUOG:LGF:HE�� 8VFQHW�'LVNXVVLRQ�� KWWS���WLQ\�XUO�FRP����DMMW�����������

%(9&��72%O$6� �������� hEHUOHJXQJHQ�]XP�GHPRNUDWLVFKHQ�3RWHQWLDO�GHV�:HE������,Q�� Telepolis YRP� ��������,,�� KWWS���ZZZ�KHLVF�GH�WS�DUWLN�F8���������O�KWPO������,����

%,(%(5�� 2W5,6723+� ��������2IIHQH�'DWHQ� QHXH� ,PSXOVH� IOLU�GLH�*HVHOOVFKDIWV�EHUDWXQJ"�OQ��Zeilschriftfiir Politikberatung ��������6�����������

%U(%(5�� &+5-6723+�/(**(:7(�� &/$86��+J�����������Unter Piraten. Erkundungen einerneuen politischen Arena. %LHOFIFOG��7UDQVFULSW��

%,(,(57�� -25*� �������� :HE� ����� 'LH� 'HPRNUDWLVLHUXQJ� GHV� ,QWHUQHW�� OQ�� IMC �������V��&UO���

Bitkorn � Bundesverband lnformationswirtschaft, Telekommunikation und neue Medien e. V. ���������Soziale Netzwerke. ���$X2���%HUOLQ��%LWNRP��

Page 22: Wiederkehrende Erwartungen an neue Medien (2012)

ā�����������������������������������������������������������������������

��� /LWHUDWXU�

%2//0$11�� 67()$1,+(,%$&,,�� &,,5-67�$1(� �+J��� �������� Kursbuch Internet. 0DQQKHLP�� 5RZRKOW��

%2/=�� 125%(57� �������� 8QEHOHKUEDUHV�9RON�� 'LH� 0DVVHQPHGLHQ�� GDV� ,QWHUQHW�XQG�GLH�%�UJHU��,Q��Forschung & Lehre �����,,��6�����������

%21)$'(//,��+(�1=���������Die Wissenskluft-Perspektive. .RQVWDQ]��89.��%2583��0$'V�%52:1�� 18��.215$'��.251(/,$,9�$1�/(��,7(��+$552���������7KF�

6RFLRORJ\�RI�([SFFWDWLRQV� LQ�6FLFQFH�DQG�7HFKQRORJ\�� ,Q�� Technology Ana-lysis & Strategie Management ,��������6�����������

%5(&,,7�� %(572/7� �������� 'HU� 5XQGIXQN�DOV�.RPPXQLNDWLRQVDSSDUDW� ,Q��'FUV���Gesammelte Werke. Bd. 18. )UDQNIXUW��0DLQ���6XKUNDPS��6�� ���������

%5(+0(5�� $57+85��OOJ��� ��������Die Welt in 100 Jahren. %HUOLQ��9HUODJVDQVWDOW�%XQWGUXFN��

%5(,2+/�� ./$86� �,������� Lexikon der neuen Medien. .|OQ��'HXWVFKHU� ,QVWLWXWV�YHUODJ��

%5816�� $;(/� �������� +DEHUPDV� DQG�DJDLQVW� WKH� ,QWHUQHW�� ,Q�� Snurblog YRP�����������KWWS���VQXUE��LQIR�QRGH����� �����������

%5816�� $;(/� �����`�� 9RP� 3URVXPHQWHQ� ]XP� 3URGXW]HU�� ,Q�� %/b77(/�0,1.��%,5*,7�+(//0$11�� .�$O�8:(��+J����Prosumer Revisited. Zur Aktualität einer Debatte. :LHVEDGHQ��96��6�����������

%8&+67(,1�� +8%(5786� ��������%\WHV�WKDW�ELWH��7KH�,QWHUQHW�DQG�'HLLEHUDWLYH�'H�PRFUDF\�� ,Q��Constellations ������6�����������

%86(0$11�� ,�$75,1,),6&,,�� 0$57�1�)5((6�� %($7(� ���,���� 'DEHLVHLQ� LVW�DOOHV�]XU�1XW]XQJ�SULYDWHU�&RPPXQLW\V�� OQ��Media Perspektiven ����,���6������ELV������

%86(0$11�� .$75-1�*6&+(,'/(�� &+5-6723+� �������� :HE� ����� &RPPXQLW\V� EHL�MXQJHQ�1XW]HUQ�EHOLHEW��,Q��Media Perspektiven ��������6�� ���������

%86(0$11�� ,�$75,1�*6&,,(,'/(�� &+5,6723+� �������� :HE� ����� 1XW]XQJ� VWHLJW�,QWHUHVVH�DQ�DNWLYHU�7HLOKDEH�VLQNW�� ,Q��Media Perspektiven �������,����6�� ����ELV������

%86(0$11�� .$75I1�*6&+(I'/(�� &+5-6723+� ���, ,��� :HE� ����� $NWLYH� 0LWZLU�NXQJ� YHUEOHLEW� DXI�QLHGULJHP� 1LYHDX�� ,Q�� Media Perspektiven �� �������� 6�����������

%86+�� 9$11(9$5���������$V�ZF�PD\� WKLQN�OQ��Atlantic Month/y �����6�� ���� ELV������

&$67(//6�� 0$18(/� �������� The Urban Question. A Marxist Approach. /RQGRQ��(GZDUG�$UQROG��

&$67(//6��0$18(/��������� %DXVWHLQH�HLQHU�7KHRULH�GHU�1HW]ZHUNJHVHOOVFKDIW� ,Q��BerlinerJournalforSoziologie �������6�����������

/LWHUDWXU� ���

&$67(//6��0$18(/���������Communication Power. 2[IRUG��8QLYFUVLW\�3UHVV��&+206.<��12$0���������Media Control. +DPEXUJ��(XURSD�9HUODJ��Computenvoche R�9�� �������� %W[� ELV� �����HLQ�0LOOLDUGHQGLQJ�� ,Q��Computenvo-

che �� ������6�� ����'($1�� -2',� �����`��:K\� WKH�1FW� LV� QRW� D�SXEOLF�VSKHUH�� ,Q��Constellations �������

V����������Deutschlandfunk R�9���������� �(U�ZROOWH� NHLQH� QHXH� 0LOLWlUGRNWULQ� YHUN�QGHQ���

5�� 3RWHQ]�LP��QWHUYLHZ� �Q��Deutschlandfunkvom �����������KWWS���ZZZ�GUD�GLR�GH�GOI�VHQGXQJHQ�LQWFUYLHZ�B�GO�I����������I �����������

Deutschlandradio R�9�� �������� �6LH� OHLVWHQ� ZLUNOLFK� *UR�DUWLJHV� XQWHU�VFKZLHULJVWHQ� %HGLQJXQJHQ��� ,QWHUYLHZ�� ,Q�� Deutschlandradio YRP�������������KWWS���ZZZ�GUDGLR�GH�DNWXHOO� ����� ���������������

',&.(/�� 6$6&+$� ���������� -HQVHLWV� GHU� *HPHLQVFKDIW�� GLHVVHLWV� GHU� *HVHOOVFKDIW��:LH� GHU� .XOWXUSHVVLPLVPXV� GLH� :LUNOLFKNHLW� VR]LDOHU� 0HGLHQ� YHUIHKOW�� �Q��Medienobservationen ��������,,��KWWS���ZZZ��PHGLHQREVHUYDWLRQHQ�OPX�GH�DU�WLNH9JHVFOOVFKDI8JHVHOOVFKDIWBSG�I�GLFNHOB�PFGLHQ�SGI�������������

',18&&,��'$5&<� ��������)UDJPHQWHG�)XWXUH��LQ��Print �������6�� ����'2%86&+�� /(21+$5'�48$&.�� 6,*5,'� �������� ,QWHURUJDQLVDWLRQDOH� 1HW]ZHUNH�

XQG� GLJLWDOH� *HPHLQVFKDIWHQ�� 9RQ� %HLWUlJHQ� ]X� %HWHLOLJXQJ"� ,Q��Manage-mentforschung21, 6�� ���������

'2/$7$��8/5-&+� ��������Wandel durch Technik. )UDQNIXUW��0DLQ���&DPSXV��'R1*(6��3$75-&.�-$55(1��h7)5,('��������� 3ROLWLVFKH�gIIHQWOLFKNHLW�GXUFK�1HW]�

NRPPXQLNDWLRQ"�,Q��.DPSV��.ODXV� �+J���� Elektronische Demokratie? :LHV�EDGHQ��:HVWGHXWVFKHU�9HUODJ��6����� �����

($5/�� -(11O)(5,.O03257�� .$�75-1$� ����,,�� Digita/ly enabled social change. &DPEULGJH��0,7�3UHVV��

(/,$6��125%(57���������Was ist Soziologie? 0�QFKHQ��-XYFQWD��(/,$6��125%(57�����������Symboltheorie. )UDQNIXUW��0DLQ���6XKUNDPS��(1=(16%(5*(5�� +$16� 0�� �������� %DXNDVWHQ� ]X� HLQHU�7KHRULH� GHU� 0HGLHQ�� ,Q��

Kursbuch ����6�����������(1=(16%(5*(5�� +$16� 0�� �������� 'DV� GLJLWDOH� (YDQJHOLXP�� ,Q�� Der Spiegel

��������6�� ��������)(,(5$%(1'�� 6$%W1(,5$7,,*(%�� 7+20$6� ���� ��̀�� 0HGLHQXPJDQJ�-XJHQGOLFKHU�LQ�

'HXWVFKODQG��,Q��Media Perspektiven ��������6�� ���������)(11�� `$&.U(� �������� 8QGHUVWDQGLQJ� +\SF�&\FOHV�� KWWS���WLQ\XUO�FRP�K]DU��

����������Feynsinn �R�9��������`�� .|KOHU��6LH�+RUVWO� OQ�� Feynsinn YRP� �������� KWWS���IH\Q�

VLQQ�RUJ�"S ���������������

Page 23: Wiederkehrende Erwartungen an neue Medien (2012)

��� /LWHUDWXU�

),6&+�� 0$57,1�*6&+P'/(�� &+5,6723+��������� 'DV�0LWPDFK�1HW]�LP�%UFLWEDQG�/HLWDOWHU�� LQ��Media Perspektiven ��������6�����������

IL6&+��0$57,1�*6&+(,'/(�� &+5,6723+���������0LWPDFKQHW]�:HE������ LQ��Media Perspektiven ��������6�����������

I/(&+7+(,0�� 266,3�.�� ���������Futurologie. Der Kampf um die Zukunft. )UDQNIXUW��0DLQ���)LVFKHU��

)5$1&.�� *(25*� ��������Ökonomie der Aufmerksamkeit. Ein Entwwf. 0�QFKHQ��:LHQ��&DUO�+DQVHU��

)5(<(5087+�� *81'2/)� 6�� �����`�� 7URMDQLVFKHU�7UDQVIHU�� LQ�� Carta YRP� ������������KWWS���FDUWD�LQIR�������WURMDQLVFKHU�WUDQVIHU�VFKLPQDFKHU�������������

)5O(%(�� +2/0�/R%2��6$6&,,$���������Wir nennen es Arbeit. Die digitale Boheme. %HUOLQ��+H\QH��

)5200�� *X-'2� �������� 9HUJDXJHQH� =XNXQIW�� 'LH� 1HXFQ� 0HGLHQ� GHU� �HUVWHQ�*HQHUDWLRQ�LQ�'HXWVFKODQG��,Q��Media Perspektiven 612000, 6������ �����

*((/6�� )5$1.�:��60,7�� :,0� $���������� /FVVRQV�IRUP� IDLOHG� WHFKQRORJ\�IXWXUHV��,Q��%52:1��1,.,5�$33(57��%5O$1,:(%67(5��$1'5(:��+J����Contested Futu-res. $OGHUVKRW��$VKJDWF��6�� ���� �����

*O//025��'$1���������We the Media. 6HEDVWRSRO��25HLOO\��*/$':(//�� 0$/&20� �������� 6PDOO� &KDQJH�� :K\� WKH� 5HYROXWLRQ� :LOO� QRW� EH�

7ZFFWFG�� ,Q�� The New Yorker YRP������������� KWWS���ZZZ�QHZ\RUNHU�FRP��UFSRUWLQJ����,����,������� ,���,����IDBIDFWBJODGZHOO����� ���������

*/$6(5�� 3(7(5� �������� 5HYROXWLRQ� I�U� )DXOH�� ,Q�� Süddeutsche Zeitung Online YRP� ��������,���� KWWS���ZZZ�VXFGGFXWVFKF�GF�NXOWXU�PHQVFKKHLW�XQG�LQWHUQHW�UHYROXWLRQ�IXFU�IDXOF������������ �����������

*5$))�� %(51'���������:HE������ ,Q��Süddeutsche Zeitung Online YRP������������KWWS���ZZZ��VXHGGHXWVFKH�GH�GLJLWD�9GLH�QHXHQ�LGLRWDF�ZHE������������������������`��

*5$81.(�� 67()$1� �����`�� 8QVHU� 9RON� EUDXFKW� 0DUNW�� LQ�� UnPolitik.de YRP����������,���� KWWS���ZZZ��XQSROLWLN�GH�������������XQVHU�YRON�EUDXFKW�PDUNW������������

*52%�� 5211,(� �������� 'DV� ,QWHUQHW� I|UGHUW� GLH� 'HPRNUDWLH�� ,Q�� NZZ YRP� ����������� KWWS���ZZZ�Q]]�FK�QDFKULFKWHQONXOWXU�PHGLHQ�GDVBLQWHUQHWB IRHUGHUWB�GLHBGFPRNUDWLF�KWPO������������

*5h1(5�� 8/5,&LO� �������� 'DV� ,QWHUQHW� LVW� GLH� WHFKQLVFKH� )RUP� *RWWHV�� ,Q��Spiegel Online YRP� ������������ KWWS���ZZZ�VSLHJHO�GH�QFW]ZFOWOZFE�����,���������������KWPO������������

+$�(50$6�� -25*(1����������Strukturwandel der Öffentlichkeit. 1HXZLHG��/XFKWHU�KDQG��

/LWHUDWXU� ���

+$%(50$6�� -�5*(1���������(LQ�DYDQWJDUGLVWLVFKHU�6S�UVLQQ�I�U�5HOHYDQ]FQ��:DV�GHQ� ,QWHOOHNWXHOOHQ� DXV]HLFKQHW�� 'DQNHVUHGH� EHL� GHU� (QWJHJHQQDKPH� GHV�%UXQR�.UHLVN\�3UHLVFV�� EWWS���ZZZ�UFQQHU�LQVWLWXW�DW�GRZQORDGOWH[WF�KDEHU�PDV�����������SGI�����������

+$%(5�?�I$6�� -�5*(�� ��������Ach, Europa. )UDQNIXUW��0DLQ���6XKUNDPS��+$()1(5�� ./$XV� �������� Mensch und Computer im Jahre 2000. %DVHO�%RVWRQ��

6WXWWJDUW��%LUNKlXVHU��+|)/,&+�� -2$&+O0� ���������Technisch vennittelte interpersonale Kommunikation.

2SODGHQ��:HVWGHXWVHEHU�9HUODJ��+2/=(5��+2567���������Kommunikationssoziologie. 5HLQEFN��5RZRKOW��+251�� (Y$,*,6,�� /8.$6� 0�� �+J��� �������� Schwärme. Kollektive ohne Zentrum.

%LHOHIHOG��7UDQVFULSW��+251,*��)5$1.���������'X�ELVW�GDV�1HW]�� ,Q��Der Spiegel29/2006, 6���������+900(1��)5�('5,&+���������Das Kabel. Fakten und Illusionen. )UDQNIXUW��0DLQ���

(Y��3XEOL]LVWLN��JjD - Institut für Demoskopie Alfensbach �+J������������ Allensbacher Markt- und

Werbeträgeranalyse (AWA) 201 I . KWWS���ZZZ�DZD�RQOLQH�GH�����������JMK � Institut fiir Medien und Konsumforschung �+J��� �����`�� 7\SRORJLH� GHU�

:�QVFKH�������KWWS���ZZZ�WGZL�FRP������������@$5&+2:�� ./$86� �������� $FK�� -�UJHQ� +DEHUPDV�� LQ��medienlese.de YRP� ������

������KOOS���QHW]ZHUWLJ�FRUQ��������� ����DFK�MXHUJFQ��� �����������-$55(1��h7)5O('���������3ROLWLVFKH�gIIHQWOLFKNHLW�XQG�SROLWLVFKH�.RPPXQLNDWLRQ�

GXUFK�,QWHUQHW"�,Q��6*.0��O�����6���������-$55(1�� 2I)5,('� �������� ,QWHUQHW � QHXH�&KDQFHQ� I�U� GLH�SROLWLVFKH�.RPPXQL�

NDWLRQ"�,Q��Aus Politik und Zeitgeschichte ���������6���������-$55(1�� h7)5O('�*527+(�� IL�2567(1,0h//(5�� 5RY� ���������Bürgermedium Of-

fener Kanal. Der Offene Kanal Hamburg aus der Sicht von Nutzern und Ex-perten. +DPEXUJ��9LVWDV��

-81*.�� 52%(57� ��������Die Zukunft hat schon begonnen. 6WXWWJDUW�� 6HKHU]�*R�YHUWV��

.$17�� ,00$18(/� ��������%HDQWZRUWXQJ�GHU�)UDJH�� :DV�LVW�$XINOlUXQJ"�,Q��Ber-linische Monatsschrift �����`��6�����������

.$5%$87=.,�� /28,6$� �����`�� :KDW� DUH� WKF\� GRLQJ"� 1XW]XQJVPXVWHU� XQG� 1XW�]HUW\SRORJLH�SULYDWHU�7ZLWWHUQXW]FUOQQFQ��OQ�� (/6/(5��021,.$��+J����Die An-eignung von Medienkultur. :LHVEDGHQ��96��6����� ����

.$5*(5�� $1*(/,.$� �������� :LVVHQVPDQDJHPHQW� XQG� �6ZDUP� LQWHOOLJHQFH�� ,Q�0,77(/675$66�� -�5*(1� �OOJ����Die Zukunft des Wissens. .RQVWDQ]��89.��

Page 24: Wiederkehrende Erwartungen an neue Medien (2012)

��� /LWHUDWXU�

.(//<�� O�(9,1� �������� :H�DUH� WKH�:HE�� ,Q�� Wired ������ KWWS���ZZZ�ZLUHG�FRP��ZLUHG�DUFKLYH�,������WHFK�KWPO�����������

.O1*6/(<�� 3$75-&.� ��������$YDD]�� DFWLYLVP� RU� �VODFNWLYLVP"� ,Q�� The Guardian ������������ KWWS���ZZZ�JXDUGLDQ�FR�XN�ZRULG�������MXO����DYDD]�DFWLYLVP�VODFWLYLVP�FOLFNWLYLVP�(6nO �����

.|1O*6+$86(1�� *(25*��������� %W[��.RQ]HSW�JHVFKHLWHUW�� ,Q�� Media Perspektiven ��������V�����������

.R15$2�� .251(/,$� �������� 7KH�6RFLDO� '\QDPLFV�RI�([SFFWDWLRQV�� ,Q�� Techno-logy Analysis & Strategie Management ���������6�����������

.8/32.��$/(;$1'(5���������7HQGHQ]�OXVWORV��'HU�)ORS�PLW�%W[�� ,Q��Journalist?, V�����

.�1*�� /X&<�3,&$5'�� 52%(57,72:6(�� 587+� �+J��� �������� The Internet and the Mass Media. /RQGRQ��6DJH��

/$1*(�� %$67,$1� �������� 5H�VFDOLQJ�*RYHUQDQFH� LQ� %FUOLQV�&UFDWLYF� (FRQRP\��,Q��Cu/ture Unbound ��������6�� ���������

/$1,(5��-$521��������� You Are Nota Gadget. 1HZ�<RUN��5DQGRP�+RXVF��/(,67(57�� h/,9(5�5|+/(�� 7+(2� �+J��� ^��������� Generation Facebook. %LFOFIFOG��

7UDQVFULSW��

/(0�� 67$1,6/$:���������=X�7RGH�LQIRUPLHUW�� ,Q��Der Spiege/ll/1996, 6�� ����ELV������

/(9<��3,(55(���������Die kollektive Intelligenz. 0DQQKHLP��%ROOPDQQ��/8(7*(�� *81+,/R� �������� &KDRV� NRQWUD� .RPPHU]�� ,Q�� Die Zeit ���������

KWWS���ZZZ�]HLW�GH���������&KDRVBNRQWUDB.RQXQHU]�����������/8+0$11�� 1,./$6� ��������Die Realität der Massenmedien. 2S�DGHQ�� :HVWGHXW�

VFKHU�9HUODJ��

/8+0$11�� 1,./$6� �������� Die Gesellschaft der Gesellschaft. )UDQNIXUW��0DLQ���6XKUNDPS��

/8,,0$11��1,./$6���������Organisation und Entscheidung. :LHVEDGHQ��96��0$&+O//�� 0$5&(/,%(,/(5�� 0$5.86�=(1.(5�� 0$57,1� �������� Journalistische

Recherche im Internet. %FUOLQ��9LVWDV��0$5(6&,,�� 58'2/)� �������� gIIHQWOLFKNHLW� LP� 1HW]�� (LQ� 3KDQWDVPD� VFKUHLEW� VLFK�

IRUW�� ,Q�� 021.(5�� 67(3+$1�52(6/(5�� $/(;$1'(5� �+J���� Mythos Internet. )UDQNIXUW��0DLQ���6XKUNDPS��6�� ���������

0$56&+$//�� 67()$1� �������� 1HW]|IIHQWOLFKNHLW� � HLQH� GHPRNUDWLVFKH� $OWHUQD�WLYH"�,Q�� h(//1(5�� :,1$1'�.25))�� I5-7=�921� �+J����Demokratie und Inter-net. %DGHQ�%DGHQ��1RPRV��6�� �������

0$67��&/$8',$����������Was leisten die Medien? 0�QFKHQ�� )URPP��

/LWHUDWXU� ���

0(&.(/�� 0,5-$0� ��������1HXH�XQG�DOWH�0HGLHQ����3UREOHPH�XQG�3HUVSHNWLYHQ��OQ��0((,?'(50$11�� .$5,1,0(<(5�� +(,1]L086=<86.,�� %(51+$5'� �+J����Neue Medien in der politischen Bildung. 0�QVWHU��:D[PDQQ��6�� ������

0(5721�� 52%(57�.��^��������7KF�VFOI�IXOILOOLQJ�SURSKHF\�� LQ��The Antioch Review ������6�� ���� �����

0(<(5�/8&+7�� 52%,1� �������� +DEHUPDV�� GLH� 0HGLHQ�� GDV� ,QWHUQHW�� OQ��Perlentaucher YRP� ���������� KWWS���ZZZ�SHUOHQWDXFKHU�GH�YLUWXD�LHQPDUNW��KDEHUPDV�GLH�PHGLHQ�GDV�LQWHPHW�KWPO������������

0,//(5�� 3(7(5� �������� Die lntelligenz des Schwarms. )UDQNIXUW� �0DLQ��1<��&DPSXV��

02',&.�� .O$8V�),6&,,(5�� 0$77+,$6� -�� �+J��� �������� Kabelhafte Perspelaiven. +DPEXUJ��1DXWLOXV��

022567('7�� 7+20$6� �������� Jeffersons Erben: Wie die digitalen Medien die Politik verändern. )UDQNIXUW��0DLQ���6XKUNDPS��

0252=29�� (9*(1<�����,�,���%DFN�WR�WKF�5RRWV��&\EHUVSDFH�DOV�|IIHQWOLFKHU�5DXP��OQ��Blälfer fiir deutsche und internationale Politik ��������6�� ���������

0�1.(5�� 67()$1� ��������Emergenz digitaler Dffentlichkeiten. )UDQNIXUW��0DLQ���6XKUNDPS��

1(*523217(��1,&+2/$6���������Being Digital. 1HZ�<RUN��$OIUHG�$��.QRSI��1(/621�� 7+(2'25�+�� �������� &RPSOH[� LQIRUPDWLRQ� SURFHVVLQJ�� D� ILOH� VWUXFWXUH�

IRU� WKH� FRPSOH[�� WEH� FKDQJLQJ� DQG� WKH� LQGHWHUPLQDWH�� ACM/CSC-ER Pro-ceedings of the 20th national conference. KWWS���GO�DFP�RUJ�FLWDWLRQ�FIP"LG ������������������

1(8%(5*(5�� &+5-6723+� �������� Wandel der aktuellen 6./Jent/ichkeit im Internet. *XWDFKWHQ� I�U� GHQ� 'HXWVFKHQ�%XQGHVWDJ�� 9RUJHOHJW�GHP�%�UR� I8U�7HFKQLN�IROJHQ�$EVFKlW]XQJ�EHLP�%XQGHVWDJ��

1(8%(5*(5�� &+5,6723+� �������� -RXUQDOLVPXV� LP� ,QWHUQHW� DXV� 1XW]HUVLFKW�(UJHEQLVVH�HLQHU�2Q-LQHEHIUDJXQJ��OQ��Media Perspe/aiven ��������6���������

1(8%(5*(5�� &,,5-6723,,� I 920� +2)(�� +$11$OO� -2�I 18(51%(5*.�� &+5,67,$1����������Twitter und Journalismus. '�VVHOGRUI�� /I0��

1(8%(5*(5�� &+5-6723+,48$1'7��7,,2567(1���������,QWHUQHW�-RXUQDOLVPXV��9RP�WUDGLWLRQHOOHQ�*DWHNHHSLQJ�]XP�SDUWL]LSDWLYHQ�-RXUQDOLVPXV"�OQ��6&+:(,*(5��:2/)*$1*,%(&.�� ./$86��+J����Handbuch Online-Kommunikation. :LHVED�GHQ��96��6�� �������

1(9F5/$�� ,5(1(� �������� 'DV� 0HGLXP� GHQNHQ�� =XU� VR]LDOHQ� .RQVWUXNWLRQ� GHV�1HW]�0HGLXPV�� OQ�� 'LHV�� �+J����Das Netz-Medium. 2SODGHQ�� :HVWGHXWVFKHU�9HUODJ��6�� �������

Page 25: Wiederkehrende Erwartungen an neue Medien (2012)

��� /LWHUDWXU�

1,.2/,&�� ,*25,'$�9O6�� &+5,6� ��������� 6HOI�2UJDQL]DWLRQ� LQ� :LNLV�� ,Q�� (*<(',��7,1(.(�0��0(+26�� '211$�&���+J����������� Inverse !lifrastructures: Disrup-ting Networks from Below. &KHOWHQKDP��(GZDUG�(,�JDU��6�� ,���������

25(,//<�� 7,0� �������� :KDW� ,V� :HE����"� ,Q��O 'Reilly Network YRP� �����������KWWS���RUHL�OO\�FRP�SXE�D�ZHE��DUFKL�YH�ZKDW�LV�ZHE�����KWUQO�������������

3$1*%851�� '-� �������� 6WUHHW� $UW� 'LVSDWFKHV�� 7EF� 5HYROXWLRQ� :LOO� 1RW� %H�7ZHHWFG�� ,Q�� Death+Taxes ��������� KWWS���ZZZ�GHDWKDQGWD[HVPDJ�FRP���������VWUHHW�DUW�GLVSDWFKHV�WKH�UHYROXWLRQ�ZLOO�QRW�EH�WZHHWHG��������������

3(17=2/'��&+5,67,$1���������Wikipedia. Diskussionsraum und lnformationsspei-cher. 0�QFKHQ��)LVFKHU��

Pew Internet Research Center �+J��� �������� 7UHQG� 'DWD� $GXOWV�� :KDW� ,QWHUQHW�8VHUV� 'R� 2QOLQH�� KWWS���SFZLQWHPFW�RUJIIUHQG�'DWD��$GXOWV��2QOLQH�$FWLYL�WHV�7RWDO�DVS[������������

3267(5�� 0$5.� ��������� (OHNWURQLVFKH� ,GHQWLWlWHQ� XQG� 'HPRNUDWLH�� ,Q��0�1.�I�5��67(3,,$1�52(6/(5�� $/(;$1'(5� �+J���� Mythos Internet. )UDQNIXUW� �0DLQ���6XKUNDPS��6�� ���������

35(866�� 52/$1'�6&+8/�7=�� 7�$1-(9� ���������� *XWWHQEHUJ� VROO� EHL� 'RNWRUDUEHLW�DEJHVFKULHEHQ� KDEHQ�� ,Q�� Süddeutsche Zeitung YRP� ��������,,�� KWWS���WLQ\�XUO�FRP���KW�KE�����������

Prognos AG ��������Audiovision in Westeuropa bis I980. )RUVFKXQJVEHULFKW�%D�VHO��3URJQRV�$*��

352.23��',(7(5� ���������Massenkommunikationsforschung. )UDQNIXUW��0DLQ��� )L�VFKHU��

48$1'(/�� *XR581�7211(0$&+(5�� -$1� �+J��� �������� Bildrchirmtext und Mas-senmedien. Expertendiskussionen und Expertenumfrage. Wissenschaftliche Begfeituntersuchung zur Bildschirmtexterprobung in Berlin, Anlageband 2. %HUOLQ��+HLQULFK�+HUW]�,QVWLWXW��

5$00(57�� :(51(5� �������� 'LH� ,QQRYDWLRQHQ� GHU� *HVHOOVFKDIW�� ,Q�� +2:$/'7��-�5*(1�� -$&2%6(1�� +(,.(� �+J���� Soziale Innovationen. :LHVEDGHQ�� <6�� 6����� ����

5$�7=.(��',(75,&,,� ���������Netzwerk der Macht. )UDQNIXUW��0DLQ���6RFLHWDWV��5$7=.(�� ',(75,&+� �������� )HUQOHVHQ�PLW�%LOGVFKLUPWH[W�� .RQNXUUHQ]�ILLU�=HLWXQ�

JHQ"�OQ�� 5(,&+$5'7��+$57087��+J����Neue Medien - Alte Politik. 0�QFKHQ��gOVFKOlJHU��6�� ���� �����

5(,0(5�� -8/,86I5833(57�� 0$�[� ����,,���� 'DV� *XWWHQ3LDJ�:LNL�� 7KHRUHWLVFKH�(LQ�RUGQXQJ� XQG� $QDO\VH�GHU�(UIROJVIDNWRUHQ� HLQHV� NROODERUDWLYHQ� ,QWHUQHW�3Kl�QRPHQV��,Q��Medien Journal35(4) �L�9����

5+(,1*2/'�� +2:$5'� �������� Smart Mobs. The Next Social Revolution. &DP�EULGJH��3HUVHXV��

/LWHUDWXU� ���

5,''(5�� &+5,67$�0$5�$I(1*(/�� %(51,,$5'� �������� 0DVVHQNRPPXQLNDWLRQ������� ,PDJHV� XQG� )XQNWLRQHQ� GHU� 0DVVHQPHGLHQ� LP� 9HUJOHLFK�� OQ�� Media Perspektiven ��������6�� ���� �����

5,(,,0�� 8/5,&+� �������� 'LH�QHXHQ�.OHLGHU�GHU�'HPRNUDWLH�� ,QWHUQHW�XQG� 3ROLWLN��OQ��TA-Brie/39. KWWS���ZZZ�LWDV�I]N�GH�WDEEULHI���������ULHK�OOD�SGI��Q������

5,(+0�� 8/5-&+,%2+/(�� .1XR�/U1'1(5�� 5$/I� ���������� Elektronische Petitionen und Modernisierung des Petitionswesens in Europa. 7�$%�$UEHLWVEFULFKW�1U�������%HUOLQ��7$%��

52(6/(5�� $/(;$1'(5� ��������� %HTXHPH� (LQPLVFKXQJ�� ,QWHUQHW� XQG� gIIHQWOLFK�NHLW�� ,Q��021.(5�� 67(3+$1�52(6/(5�� $/(;$1'(5� �+J���� Mythos Internet. )UDQNIXUW��0DLQ���6XKUNDPS��6�� ���� �����

52*(56��(Y(5(77�0����������Diffusion ofinnovations �����1HZ�<RUN�� )UHH�3UHVV��527=(5�� I/25,$1� ��������� ,QWHUDNWLRQ�� 'DV�(QGH� KHUN|PPOLFKHU�0DVVHQPHGLHQ��

OQ��0$5(6&+�� 58'2/)� �+J����Medien und Öffentlichkeit. 0�QFKHQ�� %RHU��6�����������

5833(57��0$;���������6FKQLSVHOMDJG� OQ��Journalist. �������6���������5833(57�� 0$[L5(,0(5�� -XXXV��������� 'HU�([��0LQLVWHU� XQG� VHLQ�6FKZDUP��:HU�

VWHFNW� KLQWHU� *XWWHQ3LDJ�:LNL"� OQ�� Journalist �������� KWWS���WLQ\XUO�FRP��F�Z�JD����Q������

6&+$-%/(�� -21$6�����,�����.|KOHU�XQG�LFK�� ,Q��beim-wort-genommen YRP��������,����KWWS���EHLP�ZRUW��JHQRPPHQ��GH����,���������EORJJHU�VWXU]WHQ�N�RKOHU�HLQH�NODUVWHOOXQJ������������

6&,,(1.��0,&+$(/���������Medienwirkung:;,forschung. 7�ELQJHQ��0RKU�6LHEHFN��6&,,(1.�� 0�&LL$(/,:2/)�� 0$/7+(� ��������Nutzung und Alc!eptanz von E-Com-

merce � E-Commerce und die Bürger. 7�$�$NDGHPLH�$UEHLWVEFULFKW�� 6WXWW�JDUW��$NDGHPLH�I�U�7HFKQLNIROJFQDEVFKlW]XQJ��

6&+(1.�� 0,&+$(/�:2/)�� 0$/7,,(,:2/)�� $11(,6&+0,77�:�$/7(5�� 1,.2/$86���������Nutzung und Akzeptanz von Internet und E-Commerce 2010. +RKHQ�KHLP�� 8QLYHUVLWlW�+RKFQKHLP��

6&+0,'7�� -$1,)5((6�� %($7(,),6&+�� 0$57�1� �������� 7KHPHQVFDQ� LP�:HE� �����OQ��Media Perspektiven ��������6�� �������

6&+1(,'(5�� 92/.(5�&,,$521�� -($1�0$5,(,0,/(6�� O$1�7+20$6�� *5$+$0,9(�'(/�� 7+,(55<� �,�������� 7KH�'\QDPL�HV� RI�9LGHRWH[� 'HYHORSPHQW� LQ� %ULWDLQ��)UDQFH� DQG� *HUPDQ\�� $�&URVV�1DWLRQDO�&RPSDULVRQ�� OQ��Europeon Journal ofCommunication ������6�� ���� �����

6&,,5$3(��-$1�)(/,;���������Neue Demokratie im Netz? %LFOHIHOG��7UDQVFULSW��

Page 26: Wiederkehrende Erwartungen an neue Medien (2012)

��� /LWHUDWXU�

6&+5$3(�� -$1�)(/�;� ����,,���� 6RFLDO�0HGLD��0DVVHQPHGLHQ� XQG�JHVHOOVFKDIOOLFKH�:LUNOLFKNFLWVNRQVWUXNWLRQ�� ,Q��Berliner Journal for Soziologie �������� 6�� ����ELV������

6&,,5$3(�� ./$8VII5$33(/�� -26()� �������� 'DV� *HVFKlIW� PLW� GHU� 3URJQRVH�� OQ��Publizistik ����,���6����� ����

6&+5g'(5��-(16����,����$QWL�1D]L�6KLUW�ZDU�GHU�6RFLDO�0HGLD�+LW�GHV�-DKUHV��,Q��Hyperland YRP� �������,��� KWWS�I�OEORJ�]GI�GH�K\SHUODQG���������,�DQWL�QD]L�VKLUW�ZDU�GFU�VRFLDO�PFGLD�KLW�GHV�MDKUHV������������

6&+5g'(5�� -(16� �����E��� 'LH� PHLVWHPSIRKOHQHQ� ���� GHXWVFKHQ� %HLWUlJH� GHV�-DKUHV�� ,Q��PopKulturJunkie YRP� ����������� KWWS���ZZZ��SRSNXOWXUMXQNLF�GF��ZS�"S ����� �����������

6&+52(5�� -2$&LOL0I+F57(/�� *8,'2� �������� 9ROXQWDU\� (QJDJHPHQW� LQ� DQ� RSFQ�ZHE�EDVHG�(QF\FORSHGLD��:LNLSHGLDQV�DQG�ZK\�WKF\�GR�LW�� OQ��Media Psycho-logy ����6�� ��������

6&277�+(5216��*,/���������� Small Talkat 125th and Lenox. /DQJVSLHOSODWWH��)O\�LQJ�'XWFKPDQ�5&$��

6((7=(1�� -h5*(1�+$66(0(5�� 92/.(5�*$//:$6�� +$16�8�� ��������Wissenschaft-liche Beg/eiluntersuchung zur Bildschirmtexterprobung in Berlin. Berichts-band 1. %FUOLQ��6FKZHLW]HU��

6+,5.<��&/$<���������Here Comes Everybody. The Power ofOrganizing Without Organizations. 1FZ�<RUN��3FQJXLQ��

6,(*(/(�� /8':O*� �,������ &\EFUSROLWLN��PHKU� 'HPRNUDWLH� ILLU� DOOH"� ,Q��Die Zeit ���������KWWS���ZZZ�]FLW�GH� ,�������WLWHO�W[W�O�����,�2�[PO������������

6,;786�� 0$5-2� �������� 'LH� +XPDQLVLHUXQJ� GHV� 1HW]HV�� ,Q�� Die Zeit ���������KWWS���ZZZ�]FLW�GH����������&�+XPDQQHW]�����������

Spiegel R�9�����������)UHXQGOLFKHU�0ROORFK�� ,Q��Der Spiegel ,O�,�����6����� ,,,��Spiegel R�9�����������'LH�(OHNWURQHQ�KDEHQ�NHLQH�0RUDO�� ,Q��Der Spiege/1111912,

V�� ���� �����Spiegel R��9�� ��������� 'LHV� LVW� I�U� XQV� GDV� -DKU�1XOO�� ,Q��Der Spiegel ���������6��

�������Spiegel R�9�������E���'HU�+HLOLJH�*HLVW�YRP�%XQGHVSRVW�&RPSXWHU��,Q��Der Spie-

JH����������6�� �����Spiegel R�9�� �������� %LOGVFKLUPWH[W�� 6W|UHQGHV� )OLPPHUQ�� OQ�� Der Spiegel

���������V������Spiegel R��9�������E��� %LOGVFKLUPWH[W��/XVWLJH�6SLHOFKHQ��,Q��Der Spiege14811984,

6�����������Spiegel R�9�� �������� ,QWHUQHW�� ]XU�FN�DQ�GHQ�6WUDQG�� ,Q��Der Spiegel ���������6��

�����

/LWHUDWXU� ���

Spiegel R�9�� �������� ([KLELWLRQLVPXV�� OHLFKW� JHPDFKW�� 1�� %RO]� LP� ,QWHUYLHZ�� ,Q��Der Spiege/2912006, 6������

Spiegel R�9�� ��������.|KOHU�HQWIDFKW�QHXH�.ULHJVGFEDWWH�� ,Q��Spiegel Online YRP������������� KWWS���ZZZ�VSLFJHO�GH�SROLWLNOGHXWVFKODQG�2�,6O������������KWPO�����������

Spiegel R�9�������`��0DFKW�GHU�WDXVHQG�$XJHQ��,Q��Der 6SLHJH��� �������6�� �����67(*%$8(5�� &%5,67,$1��������� Wikipedia: Das Rätsel der Kooperation. :LHVED�

GHQ��96��67(,1%8&+�� .$5/� �������� 0DVVHQNRPPXQLNDWLRQ� GHU� =XNXQIW�� ,Q�� 5HGDNWLRQ�

8PVFKDX� �+J���� Forschung '72 � Berichte aus Wissenschaft und Technik. )UDQNIXUW��0DLQ��� )LVFKHU��6������ �����

67g%(5�� 58'2/)� �������� :KDW� PFGLD� HYROXWLRQ� LV�� OQ�� European Journal of Communication ����6�����������

672/=�� 0$77O�,O$6� �������� IDFHERRNUDWLH�� ,Q�� Zeit Magazin ���������KWWS���ZZZ�]HLW�GH����������6R]LDOF�1HW]ZFUNF�'HPRNUDWLH�����������

6852:,(&.,�� -$0(6���������The Wisdom ofCrowds. /RQGRQ��/LWWOH�%URZQ��685<�� 8568/$��������� ,QWHUQHW��R��NUDWLH�� LQ��Informatik Spektrum ��������6������ELV�

�����Sysomos Jnc. ���������� 7ZLWWHU� 6WDWLVWLFV� IRU� ���,���� KWWS���WLQ\XUO�FRP��H]�MZX�

�����������72))/(5��$/9,1���������The third Wave. /RQGRQ��&ROW�LQV��7211(0$&+(5�� -$1� �������� 5DLQFU�*HL�OHU� XQG� GLH� =XNXQIW�GHV� .DVVHWWHQIHUQ�

VHKHQV��,Q��3277.�(5��+2567,0(<(5��7,-20$6�^+J����Kritische Empirie. Fest-schriftfür Rainer Geißler. :LHVEDGHQ��96��

7211(0$&+(5�� ]AN ��������9RQ�GHU�*HZLVVKHLW�GHU�8QJHZLVVKHLW��,Q��3|5.6(1��%(51+$5'�/R26(1��:-(%.(,6&,,2//�� $50,1� �+J����Paradoxien des Journa-lismus. :LHVEDGHQ��96��6�� ���� �����

9$1� (,0(5(1�� %,5*,7,)5((6�� %($7(�^����`�� 'UHL� YRQ� YLHU� 'HXWVFKHQ� LP�1HW]�HLQ�(QGH�GHV�GLJLWDOHQ�*UDEHQV�LQ�6LFKW"�OQ��Media Perspektiven ����������6�����������

9$1�(,0(5(1��%,5*,7���*(5+$5'�� OO(-1=���� (,,0,&+(1�� (..(+$5'7�I 6&+5g7(5��&+5,67,$1���������ARD!ZDF-Online-Studie 1998. %DGHQ�%DGHQ��$5'�=')�0HGLHQNRPPLVVLRQ��

9$1� (,0(5(1�� %,52-7�5,''(5�� &+5-67$�0$5O$� �������� 7UHQGV� LQ� GHU� 1XW]XQJ�XQG�%HZHUWXQJ�GHU�0HGLHQ� �����ELV������� ,Q��Media Perspektiven ���������V�����������

Page 27: Wiederkehrende Erwartungen an neue Medien (2012)

��� /LWHUDWXU�

9$1� (,0(5(1��%5,*,7�*(5,,$5'��+(,1]LI5((6��%($7(���������$5'�=')�2QOLQH�6WXGLH� ������ ,QWHUQHWQXW]XQJ� VWDUN�]ZHFNJHEXQGHQ�� ,Q��Media Perspektiven ��������V������ �����

92:(�� *(5+$5',:,��56,*�� *(5127� �������� �.DEHOGHPRNUDWLH��'HU�:HJ�]XU� OQ�IRUPDWLRQVNXOWXU�� ,Q��Aus Politik und Zeitgeschichte ���������6�� ��� ����

:(+1(5�� -26,��)����������,QWHUDNWLYH�0HGLHQ��(QGH�GHU�0DVVHQNRPPXQLNDWLRQ"�OQ��Zeitschrift fiir Soziologie �������6�� ��������

:(/.(5�� 0$57,1� �������� 5H]HQVLRQ� ]X�� %HFN�*LRW]�9RJHOVDQJ���������'LH�=X�NXQIW�GHV� ,QWHUQHW�� ,QWHUQDWLRQDOH�'HLSKL�%HIUDJXQJ�]XU�(QWZLFNOXQJ�GHU�2Q�OLQH�.RPPXQLNDWLRQ��,Q��Forum Qualitative Sozialforschung ������KWWS���QEQ�UHVROYLQJ�GH�XUQ�QEQ�GF�2�����ITV������������������

:,17(5��5$,1W�5� ����,�����Widerstand im Netz. %LFOHIHOG��7UDQVFULSW��:,17(5,,2))�6385.�� 3(7(5�+(,',1*(5�� 9(521,.$�6&+:$6�� )5$1.���������Der

Offene Kanal in Deutschland. Ergebnisse empirischer Forschung. :LHVED�GHQ�� 'HXWVFKHU�8QLYHUVLWlWV�9HUODJ��

=')� ����,����� .|KOHU� YRQ� %ORJJHU� ]X� )DOO� JHEUDFKW� ,Q��Heute Journal YRP� ��������,���� KWWS���ZZZ�\RXWXEH�HRP�ZDWFK"Y D;6JYT5H3R$�����������

=,00(5�� ',(7(5� (�� �������� :HWWODXI� ]XU� %LOGNDVVHWWH�� OQ�� Die Zeit ,���������KWWS���ZZZ�]HLW�GH���������ZHWWODXI�]XU�ELOGNDVVHWWH������������

=,00(5�� ',(7(5� (�� �����E��� (LQ� 0HGLXP� NRPPW� DXI�GLH� :HOW�� ,Q�� Die Zeit OO������KWWS���ZZZ�]HLW�GH�O����OOIHLQ�PHGLXP�NRPPW�DXI�GLH�ZHOW������������

5HJLVWHU�

A

$'2512��7+(2'25�:�� ā�O��$N]HSWDQ]�ā���$OWHUVJUXSSHQ�ā����$QJHERWVVWUXNWXUHQ�ā����Anti-Counterfeiting Trade Agree-

ment (ACTA) ā����$SRNDO\SWLNHUā�����������$SRORJHWHQā���� ���Apple ā��������$5'�=')�2QOLQHVWXGLH�ā��������I���

��I��$XINOlUXQJ�ā����I��$XIPHUNVDPNHLW�ā������������

B

%DXNDVWHQ�]X�HLQHU�7KHRULH�GHU�0HGLHQā��������

%(51(56�/((��7,0ā���� I��%LOGNDVVHWWH�ā���I��� �������%LOGSODWWH�ā���Bildschirmtext (Btx) ā������������%ORJV�ā��� ���������%5(&+7���(572/7�ā�������%�UJHUIHUQVHKHQ�ā����

F�&L?67(//6��0$18(/�ā��������&(51�ā����

Chaos Computer Club ā����&RQWHQWVWXGLFQ�ā����&\EHUGHPRNUDWLH�ā��������������������

���&\EFUVH[�ā����

D

'HFRGHUā����'HPRNUDWLVLHUXQJ�ā����������������

������Deutsche Bundespost ā�,,�GLJLWDO�QDWLYHVā����

E

HDUO\�DGRSWHUV�ā�,,���������I��(LJHQWXPā����� ���(PDQ]LSDWLRQ�ā����(�0RELOL]DWLRQV�ā����(�0RYHPHQWV�ā����(PSIlQJHUā���� ���I��(QWUlXPOLFKXQJ�ā����(1=(16%(5*(5��+$16�0$*186�ā����

��� I��� ���(UZDUWXQJHQā���I��� ���� ����������ELV�

������������

F

Facebook ā���� I�������)DFHERRNUDWLH�ā����