Audi Automobiles
Economics and Management 2016Group No - 30
Vorsprung durch Technik
2 Group Members
S.Sujeewanandh - IT 14227714 B.Saravana Prasanth - IT 14237300 P.Aravinth - IT 14236793 S.Yugeshwar - IT 14226106
3 Audi at a glance
Audi is a German automobile manufacturer that designs, and distributes luxury automobiles. Audi’s headquarters is in Bavaria, Germany.
Audi has been a owned (99.55%) by Volkswagen Group since 1966.
Audi India was established in March 2007 as a division of Volkswagen Group Sales India.
Audi is represented in 110 countries worldwide and since 2004.
4 Audi at a glance
Company Type - Public Company Industry – Automotive Produce Luxury Cars Founded - Germany (29 June 1932) Founder - August Horch Headquarter - Germany Locations - Now 11 production facilities in 9 countries Website – www.audi.com
5 Key Persons
Chairman of the Board of Management - Rupert Stadler Head of Design - Wolfgang Egger Head of Technical Development - Ulrich Hackenberg Head of Audi Group India – Joe King Managing Director of Audi Group India – Mitesh Patel
6 Logo
Branding – The Audi shows four rings that represent the four Base Companies of Auto Union.
The first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.
Logo -
7 Rank & Position of Audi worldwide
Automotive Performance
3rd Position
Auto Pacific Vehicle Satisfaction Awards
5th position
Best Business Brands Germany
2nd position
Customer Service Index Ranking Luxury Brands
2nd Position
8 Organizational Culture
“Vorsprung durch Technik“ - lead by technology The Audi culture of innovation thrives on challenge – not on routines.
9 Motivational of Employees
Children are part of the Audi family. Work and life – we’re flexible Where health comes naturally Well provided-for in retirement
10 Grouping & Teaming of Employees Formal and common group.
11 Leadership Styles
Democratic Leadership.
12 Social Responsibility of the Organization
Green IT – energy-saving data center
Intelligent water usage and treatment
Audi A3 body shop
Oak Forest research project
Saving energy at work
Environmental management and partnershipsBavarian Environmental Pact IV projectAudi has implemented the EMAS (Eco-Management and Audit Scheme) environmental management system of
the European Union which goes far beyond standard requirements.
13
Synthetic fuels: Audi e-fuels Audi is developing renewable forms of energy – which are known as Audi e-
fuels – because they can make a large contribution towards CO2 neutrality. For this, Audi is playing a part in the development and production of third-generation renewable fuels, which do not compete with the production of food or animal feed.
Audi e-gas project The Audi e-gas project makes an important contribution towards carbon-
neutral mobility. It involves generating synthetic natural gas in a power-to-gas plant, which serves as fuel for the gas-powered Audi models. Along with its potential for carbon-neutral operation and low fuel costs, this technology offers other benefits as well.
14 References http://www.audi.com/corporate/en/company/corporate-strategy.html http://www.audi.com/corporate/en/careers/working-at-audi/corporate-cul
ture.html#fullwidthpar__ah_2
http://www.audi.com/corporate/en/careers/working-at-audi/work-life-balance.html
http://www.audi.com/corporate/en/company/history/events.html
15
Thank you
Top Related