Berlin Open ‘09 23.6.2009:Architekturen sozialer Netwzerke: Das Fallbeispiel MySQL

Social Networking

Wer seine Ziele und sein Leben heute im

Web 2.0 widerspiegelt, kann einfache Siege in

die Tasche stecken.

UnternehmenFOSS-Projekte

EntwicklerForscher

Investoren-- Alle! --

Das Risiko eines schlechten Auftritts

wird nicht durch Abwesenheit aufgehoben

Zu viel Theorie am Anfang eines neuen Phänomens schadet,

genauso wie zu wenig Systematik

Topics

• How do I map my real life network on the web?

• How should MySQL map its network onto the current networking tools?

• Guinea Pig = Kaj (and MySQL)

Sample networking

tools

• Facebook• LinkedIn• Twitter• Blog• Phone• Party• Seminar

Why network?

• Solve problems• Be social

• Help others• Get help

• For fun• For profit

My network

Twelve recommended networks

And, the purpose?

• Spokesperson @Sun• Attract attention for

MySQL• Share news• Scalable interaction• Offload email

„Technical“ tricks

• Twitter from SMS• FB status from

Twitter• Blogs to Google

Reader• Blogs to FB, LI• Use same pic

everywhere• Reuse existing texts• Host pics on Picasa

Involve the family

• Children are digital natives

• They (may) have their own networks

• Text? Photo? Video?

Bragging OK?

• Yes and no• Yes: Presenting

favourable facts, avoiding drunk pics

• No: „Real“ bragging

• The line is fine

Multiple identities?

• Multiple languages: OK• Job self and private

self: Also OK• Don‘t be too private• Be very careful with

stuff others perceive as negative

• Don‘t portray others in a negative way

Strengths(of social networking)

• More social interaction• Sense of belonging• Bridge distances

• Good advice• Avoid mistakes• Save time

• Time consuming• Learning• Keeping order (pics,

passwords)• Get carried away

Weaknesses(of social networking)

• Find new customers (or suppliers)

• Find a new job (or new employees)

• Find investors (or investment opp‘ts)

• Improve social life In Real Life

Opportunities(in social networking)

• Somebody else writes negatively about you

• You don‘t defend yourself

• Drunk pics, sexism, racism, bad jokes

• Stealing PWs• Writing stuff you

regret (where you can‘t delete it)

Threats(in social networking)

Start writing!• Start small (not with

„a marathon“)• Start with comments! • Post „articles“ in

Facebook, LinkedIn• Pay for a good pic!• Start a blog• Continue to comment

what others do• Consider Twitter

Good topics

• Event invitations• Thank you notes • Recommendations of

suppliers• Book reviews• Restaurant reviews• Event reports• Travel reports

What should you avoid?

• Being negative• Being arrogant• Drunk pics, text• Sex, racism• Non-constructive

criticism• „I‘m offline“ = steal

now!

Reuse

• Columns for publications

• Presentations• Proposals• Reports• Blog entries• Emails to friends• LinkedIn, Facebook

My todo list

• Comment often• Write more often, in

several languages• Spam filter akismet• del.icio.us order• Aggregate twitter feed• Customers philosophy• Photo IT Mac video• Travel mountains run

Pre-net book

• Golden rules• Plenty of insight• In no way dependent

on Social Web• In every way applicable

on Social Web

Do I still have your attention?

Do ask questions!

• kaj@arno.fi• http://kaj.arno.fi

/twitter /linkedin /facebook /picasa

• @kajarno on Twitter• Comment on blogs