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How to Exponentially Grow Your Subscriber List

Tips, Tools, Tricks, and Lessons from the team at

SumoMe.com

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Matt Ragland

Sumo Sensei

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Will there be a recording?

we will see…

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Have Questions?there will be answers!

at the end…

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Have Questions?there will be answers!

at the end…

Join on Twitter!

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2 Fundamentals of Email Lists

Predictable x scalable = Success

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Don’t Do One-Offs

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DON’T DO ONE-OFFS!

get it?

😀

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Why Email?Facebook Fans: not controlled by you Twitter Followers: not controlled by you Instagram Followers: not controlled by you YouTube Subscribers: not controlled by you Email Subscribers: controlled by you

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AAA Formula

Ask Assets Acquisition

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ASK

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SumoMe Live Demo!

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Lazy Sunday Method

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Have an “Ask” Schedule

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ASSETS

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Email Signature

Your Employees Email Sig too!

———— Bonus: Setup an Auto-Responder

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FacebookWhat Groups are You In? (create one)

———— Search Your Social Graph

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Exportlinkedin.com/people/export-settings

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slack groups!SlackList.info

Traffic1m example

How to add people (Nat)

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Optimize the Success Page

Exact next step

Why

Urgency!

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ACQUISITION

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Target Your Landing Pages

Welcome a specific reader

Where are they coming from?

Guest Post? Ad Placement? Social Link?

Craft your content to match their interests!

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Not Specific - General to all Readers. “Hey, you!”

Super-Specific! “Welcome Inman!”

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How to Buy Ads

just keep it simple and boost a post to start

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Then Re-Target

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Re-Target Your Content

- No one WANTS to click ads! - Only spend $20! - I’ll walk you through this live

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The Flattery Method- Read someone's article, attend their webinar, or buy their course - Follow it exactly with a twist - Write it up & let them know about it

How this worked for me…

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Great marketing focuses on 1-2 activities that you can double, triple, 10x down on.

“ ”

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Stress-Free Webinar StrategyFind someone that has an audience you want. Agree on webinar Promote to your audience about the webinar

Presenter promotes to their audience and does the webinar

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Brian’s Email

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Recap! What You Can Do in 5 Minutes

Ask: Install Welcome Mat @ SumoMe.com

Assets: Update your email signature

Acquisition: Post your site to one FB group

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Rapid Fire!

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ListGoal.com

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Email Frequency

Send one email per week!

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What’s a Good Conversion Rate?

Should be about 2% site-wide

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What’s a Good Open Rate?

• 20% is good • Use the Double-Open Trick

• Send 3-4 days later • Change the Subject Line • Only send to Un-Opens

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Bonus Time!

Video & Slides of Webinar

All the Links & Resources

Access to my Slack Experiment

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Bonus Time!1. Install SumoMe on your site

(already using? just send a screenshot of your Dashboard)

2. Forward Welcome Email (or screenshot) to

[email protected]!

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Questions?

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@MattRagland SumoMe.com

Thank You!